Entrepreneurship Development and Business Management

authored by: Sanjay Kumar Joshi & Raj Kumar
Forthcoming
Language: English | Imprint: NIPA

Hardback

ISBN: 9788167421319 | Year of Publication: 2027 | Pages: 176
Length: 152 mm | Breadth: 14.3 mm | Height: 229 mm | Weight: 400 GSM
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Entrepreneurship Development and Business Management is a comprehensive undergraduate textbook designed to develop entrepreneurial thinking, enterprise-creation skills and practical business-management competencies, with a special focus on agriculture and agri-business. The book takes the learner through the complete entrepreneurial journey—from understanding the fundamentals of entrepreneurship and developing an entrepreneurial profile to identifying opportunities, formulating projects, establishing enterprises, managing business functions and responding to crises.The book is organised into five units and twelve chapters covering the foundations of entrepreneurship, opportunity identification and support systems, project planning and enterprise establishment, functional enterprise management, and crisis management. It addresses important areas such as environmental scanning, business opportunity identification, project feasibility, Detailed Project Reports, ownership and registration, production planning, quality control, inventory management, personnel management, financial accounting, marketing and business continuity planning.

A distinctive feature of the book is its agri-business orientation. Examples and applications relate to agricultural production, agro-processing, FPOs, cold chains, food businesses, rural enterprises and agricultural value addition. Indian policies, institutions, financial support systems and regulatory frameworks are integrated throughout the text.

Dr. Sanjay Kumar Joshi is an Associate Professor of Agri-Business Management and Head of the Department of Social Sciences at the College of Horticulture, Anjanthali, Maharana Pratap Horticultural University, Karnal, Haryana, India. He holds a Ph.D. and is engaged in teaching, academic administration, and research in the field of agri-business management and social sciences. His academic contributions focus on strengthening the understanding of management principles and their application in agriculture and horticulture.

Dr. Raj Kumar is an Associate Professor in the Department of Social Sciences at the College of Horticulture, Anjanthali, Maharana Pratap Horticultural University, Karnal, Haryana, India. He is involved in teaching, research, and academic activities related to social sciences in agriculture and horticulture. His work contributes to the development of knowledge and human resources in the agricultural education sector.

UNIT I: FOUNDATIONS OF ENTREPRENEURSHIP

Chapter 1: Fundamentals of Entrepreneurship

Chapter 2: The Entrepreneurial Profile

Chapter 3: The Entrepreneurship Development Process

UNIT II: OPPORTUNITY AND ECOSYSTEM

Chapter 4: Environment Scanning and Opportunity Identification

Chapter 5: Infrastructure and Support Systems

UNIT III: PLANNING AND ESTABLISHMENT

Chapter 6: Formulating the Project

Chapter 7: Establishing the Enterprise

UNIT IV: FUNCTIONAL ENTERPRISE MANAGEMENT

Chapter 8: Production and Materials Management

Chapter 9: Personnel Management

Chapter 10: Financial Management and Accounting

Chapter 11: Marketing Management

UNIT V: NAVIGATING CHALLENGES

Chapter 12: Crisis Management

Entrepreneurship Development, Business Management, Agricultural Entrepreneurship, Agri-Business Management, Agri-Entrepreneurship, Rural Entrepreneurship, Entrepreneurial Development, Entrepreneurship Education, Business Planning, Project Formulation, Enterprise Development, Business Opportunity Identification, Agricultural Business Management, MSME Entrepreneurship, Startup Development, Financial Management, Production Management, Marketing Management, Crisis Management, Agricultural Enterprise Development

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