<p style="text-align:justify"><em>Entrepreneurship Development in Agriculture</em> is a comprehensive and practical book designed to provide a strong foundation in entrepreneurship with special emphasis on agricultural and rural sectors. The book highlights the growing importance of entrepreneurship in economic development, innovation, employment generation, and sustainable livelihood creation, particularly in the context of agriculture and allied industries.</p> <p style="text-align:justify">The text covers fundamental concepts such as entrepreneur, entrepreneurship, enterprise development, and entrepreneurial competencies. It explains various entrepreneurship development policies, programmes, institutions, and support systems that encourage self-employment and business creation. The book also discusses major theories and models of entrepreneurship along with the characteristics and types of successful entrepreneurs.</p> <p style="text-align:justify">Special emphasis has been given to practical and skill-oriented aspects including business leadership, managerial and organizational skills, problem-solving abilities, communication skills, opportunity identification, business idea selection, preparation of business plans, and proposal writing. The book further explores emerging opportunities in agri-entrepreneurship, agribusiness management, rural enterprises, value addition, and sustainable agricultural ventures.</p> <p style="text-align:justify">Written in a simple and student-friendly style, the book blends theoretical understanding with practical applications, examples, and real-world entrepreneurial perspectives. It will serve as a valuable resource for undergraduate and postgraduate students, agricultural professionals, rural youth, startup aspirants, extension personnel, and individuals interested in developing entrepreneurial ventures in agriculture and allied sectors.</p>

Dr. Arpita Sharma Kandpal is Assistant Professor in the Department of Agricultural Communication, College of Agriculture, Govind Ballabh Pant University of Agriculture and Technology, Pantnagar. She is also the Assistant Director Communication. Earlier, she was Assistant Professor in the Directorate of Extension Education, Anand Agricultural University, Anand, Gujarat.

She obtained her M.Sc. and Ph.D. degree from the Department of Agricultural Communication, College of Agriculture, Govind Ballabh Pant University of Agriculture and Technology, Pantnagar. Earlier, she also completed her B.Sc. degree in Home Science from the same university.

She got class merit scholarship during her school period, Teaching Assistantship during M.Sc., and University Grants Commission-JRF Fellowship during Ph.D. She also received Indian Council of Social Science Research Post-Doctoral Fellowship. She has cleared both Indian Council of Agricultural Research as well as University Grants Commission NET examinations.

She received Best Poster, Best Oral Presentation, as well as Young Scientist awards in different conferences. She has attended National as well as International Conferences and presented erudite research papers. She has published review papers, research papers, and articles in various reputed journals and magazines.

She was Warden of Golden Jubilee Ph.D. Students’ Hostel. She also served as NSS Programme Officer and Staff Counsellor of Agricultural Communication Society and PG Society. Her research interest areas are Community Radio, Gender Issues, Rural Development, and ICTs. She has published many articles and research papers on Community Radio in various reputed journals and magazines. She has also received the Best Thesis Award on Community Radio.

<p style="text-align:justify"><strong>Chapter 1.</strong> Concept of Entrepreneur, Entrepreneurship and Enterprise<br /> <strong>Chapter 2.</strong> Entrepreneurship Development Policies and Programme<br /> <strong>Chapter 3.</strong> Entrepreneurship Development Institute<br /> <strong>Chapter 4.</strong> Theories of Entrepreneurship Development<br /> <strong>Chapter 5.</strong> Models of the Entrepreneurship Development<br /> <strong>Chapter 6.</strong> Characteristics of Entrepreneur<br /> <strong>Chapter 7.</strong> Types of Entrepreneurs<br /> <strong>Chapter 8.</strong> Entrepreneurship Development Process<br /> <strong>Chapter 9.</strong> Bussiness Leadership Skill<br /> <strong>Chapter 10.</strong> Organizational and Managerial Skill<br /> <strong>Chapter 11.</strong> Problem Sloving Skill<br /> <strong>Chapter 12.</strong> Communication Skill<br /> <strong>Chapter 13.</strong> Identification and Selection of Business Idea<br /> <strong>Chapter 14.</strong> Preparation and Selection of Business Idea<br /> <strong>Chapter 15.</strong> Preparation of Business Plan and Proposal Writing<br /> <strong>Chapter 16.</strong> Opportunities for Agri-Entrepreneurship and Rural Enterprise</p>