Agricultural and Food Marketing provides a comprehensive understanding of the principles, practices and strategies involved in marketing agricultural commodities and food products. The book begins with the fundamentals of agricultural and food marketing, marketing concepts and philosophies, marketing environments and consumer behaviour, followed by an examination of agricultural marketing systems and product management.

It provides detailed coverage of product development, product mix, branding, brand loyalty, packaging, pricing, marketing channels, distribution, logistics, warehousing and transportation. Quantitative and managerial concepts such as supply and demand, elasticity, break-even analysis, pricing strategies, inventory management, vehicle routing and marketing efficiency are also discussed.

The book further addresses marketing communication, advertising, sales promotion, public relations, personal selling, sales-force management, digital marketing, mobile marketing, social marketing and social-media marketing. Special attention is given to marketing costs and margins, operational and pricing efficiency, packaging and handling costs, transportation and processing costs, and financial analysis.

Designed as an academic and professional reference, the book integrates agricultural marketing theory with practical management applications. It is useful for students, teachers, researchers, agribusiness professionals, agricultural entrepreneurs, food-industry managers and marketing practitioners seeking to understand the changing dynamics of agricultural and food markets and the role of modern marketing strategies in improving market efficiency and competitiveness.