Agricultural Innovation, Rural Technology Transfer, Agribusiness Communication, Farm Machinery Adoption, Sustainable Agriculture Practices, Knowledge Transfer in Agriculture, Digital Farming Solutions, Precision Farming Techniques, Agricultural Extension Services, Farmer Training Programs, Information and Communication Technology in Agriculture, Adoption of Smart Farming Practices, Agro-Technology Education, Rural Development Initiatives, Extension Services in Farming, Agricultural Communication Strategies, Technological Empowerment in Farming, Capacity Building in Agriculture, Agri-Innovation Networks, Farming Technology Workshops, Effective Communication Skills for Farmers, Modernizing Agricultural Practices, Farm Knowledge Dissemination, Technology Transfer Models
Transfer of farm Technology is a complex process involving social sciences, scientists, farmers and extension experts. To transfer farm technology each and every actor in the process need be familiar with communication skill.
In Extension Education greater emphasis is given in teaching, research and field extension work. The authors out of their lifelong experiences have realized the need for effective communication. The present book is written out of such realization. The book is designed for use by extension scholars, scientists and field professionals. The book may help to be good communicators for farmers residing in rural areas.
Transfer of farm Technology is a complex process involving social sciences, scientists, farmers and extension experts. To transfer farm technology each and every actor in the process needs to be familiar with communication skill.
1.1 Agricultural technologies and knowledge Agricultural technologies and knowledge have, until recently, largely been created and disseminated by public institutions. But over the past two decades, biotechnology for agricultural production has developed rapidly, and the world economy has become more globalised and liberalised
2.1 Communication comes from word ‘Communi’ means common. To establish commonness between two individuals is communication. Communication is to share information, idea, and attitude or tuned together for a particular message.
3.1. Types of communication network There are different situations in which different kind of communication is required for transfer of technology. An Extension expert works in an organization.
4.1 The non-verbal communication The non-verbal communication is the use of human body as the medium of message. The non-verbal communication forms a vital part of the process of communication that an individual goes through daily.
5.1 A great deal of research A great deal of research has been carried out on listening in communication. According to the researchers, listening comes at top of the list of the four forms of communication
The extension professionals are interested to disseminate technology to the users. The users are rural people. The users of technology are to read and understand technology designed for them. Rural readers have different interests like, crop production, animal husbandry, fisheries, forestry etc.
Presentation takes place all the time in organization. We are required to make presentation in meeting, seminar, conference etc. The presenter should know certain techniques to make his presentation effective.
Adler, B. Ronald and J.M. Elmhorst (1966). Communicating at Work. McGraw Hill Companies, Inc.Toronto. Alessandra, Tony, and Phil Hunsaker (1993). Communicating at Work A fireside Book. Singapore. Berlo, D.K. (1960). A process of Communication. Holt Rinechart and Wingtone Inc. New York. Boober, Dianna (2003). Speak with Confidence. Powerful Presentation That informs, inspires and Persuade. McGrew Hill Toronto.
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