Agricultural marketing covers the goods and services involved in moving an agricultural product from the producer to the consumer. Number of interrelated and interconnected activities are involved in doing this, such as production, growing and harvesting, grading, sorting, packing, transport, storage, agro-processing, distribution, advertising and sale. Marketing systems are dynamic; they are competitive and involved in continuous change and improvement. Businesses that have lower costs, are more efficient, and can deliver quality products, are those that prosper. Those that have high costs, fail to adapt to changes in market demand and provide poorer quality are often forced out of business. Marketing has to be customer-oriented and has to provide the farmer, transporter, trader, processor, etc. with a profit. This requires those involved in marketing chains to understand buyer requirements, both in terms of product and business conditions.