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About The Author

R. Saravanan
R. Saravanan: Associate Professor (Communication), School of Social Sciences, College of Post Graduate Studies, Central Agricultural University (CAU), Umiam (Barapani), Meghalaya-793 103, India

About The Book

Mobile phones are revolutionised the communication process and becoming all-in-one magical device for anytime and anywhere communication. The last decade has seen a flourish in the number of mobile based agro-advisory service initiatives in the developing countries and more are added regularly in some part of the world. Services that started with farmers help-lines accessed through landlines and messages (SMS) have evolved slowly to multimodal and multimedia based delivery of advisory and to m-agriculture applications for smartphones. In this rapidly changing m-Agriculture scenario, this book is an attempt to document the evolution of mobile phone based agro-advisory services around the world. The content of the book comprises of country s on mobile phone applications for agricultural extension from Asia, Africa, Latin America and Europe along with s on global review on m-agriculture initiatives, content generation process and socio-economic impact of mobile phone based agro-advisory services. This book delves into the development of mobile phone based agro-advisory and their content, delivery mode, business model and utility and provides an insight into the evolution of mobile phones as an extension tool in different countries across the globe. The book will provide valuable insights on m-agriculture initiatives for agricultural extension around the world to agricultural students, extension professionals, researchers and policy makers across the globe both for understanding them and working on them. The lessons from the m-agriculture initiatives can guide the mode of implementation and evolution of mobile based advisory services in agriculture.

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  1. Start Pages

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  2. Mobile Phone Applications for Agricultural Extension in India


    Saravanan, R.and Suchiradipta Bhattacharjee
    1 - 74 (74 Pages)
    ₹1084.00 ₹868.00 + Tax Add to Cart Read Free
     
  3. Global Review on Mobile Phone Applications for Agricultural Extension


    Suchiradipta Bhattacharjee and Saravanan R.
    75 - 118 (44 Pages)
    ₹1084.00 ₹868.00 + Tax Add to Cart Read Free
     
  4. Mobile Phone Applications along the Agricultural Commodity Value Chain


    Benjamin Kwasi Addom and Laurie Moy
    119 - 168 (50 Pages)
    ₹1084.00 ₹868.00 + Tax Add to Cart Read Free
     
  5. Content Generation Process in Knowledge-Centric Mobile Phone Initiatives in Agriculture


    Claire Glendenning and Paolo P. Ficarelli
    169 - 194 (26 Pages)
    ₹1084.00 ₹868.00 + Tax Add to Cart Read Free
     
  6. Socio-Economic Impact of the Mobile Phone based Agricultural Extension


    Surabhi Mittal and Mamta Mehar
    195 - 224 (30 Pages)
    ₹1084.00 ₹868.00 + Tax Add to Cart Read Free
     
  7. Mobile Phone Applications for Agricultural Extension in Cyprus


    George Adamides
    225 - 244 (20 Pages)
    ₹1084.00 ₹868.00 + Tax Add to Cart Read Free
     
  8. Mobile Phone Applications for Agricultural Extension in Greece


    Michailidis, A.Loizou, E. Nastis, S.A.and Chatzitehodoridis F.
    245 - 266 (22 Pages)
    ₹1084.00 ₹868.00 + Tax Add to Cart Read Free
     
  9. Mobile Phone Applications for Agricultural Extension in Japan


    Masami Yamada and Koichi Fukuda
    267 - 290 (24 Pages)
    ₹1084.00 ₹868.00 + Tax Add to Cart Read Free
     
  10. Mobile Phone Applications for Agricultural Extension in Nigeria


    Bolarinwa, K .K., Oyeyinka, R.A.and Banmeke T.O.
    291 - 314 (24 Pages)
    ₹1084.00 ₹868.00 + Tax Add to Cart Read Free
     
  11. 10 

    Mobile Phone Applications for Agricultural Extension in Peru


    Roxana Barrantes and Aileen Ag├╝ero
    315 - 326 (12 Pages)
    ₹1084.00 ₹868.00 + Tax Add to Cart Read Free
     
  12. 11 

    Mobile Phone Applications for Agricultural Extension in Tanzania


    Alfred S. Sife
    327 - 342 (16 Pages)
    ₹1084.00 ₹868.00 + Tax Add to Cart Read Free
     
  13. 12 

    Mobile Phone Applications for Agriculture Extension in Uganda


    Nabireeba James, F.Tenywa Moses and Kasule Ronald
    343 - 370 (28 Pages)
    ₹1084.00 ₹868.00 + Tax Add to Cart Read Free
     

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