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About The Author

Sharmistha Banerjee
Sharmistha Banerjee : Professor, Department Of Business Management, University Of Calcutta, India

Mohua Banerjee
Mohua Banerjee: Professor - Marketing, Dean - Placements, Corporate & Alumni Relations International Management Institute Kolkata, India

Suneel Kunamaneni
Suneel Kunamaneni : Senior Lecturer In Innovation Management, Senior Consultant, The Retail Institute Course Leader, M.Sc. Entrepreneurship And Business Development Leeds Beckett University, Uk

Alfred Chinta
Alfred Chinta: Course Director - Mba Programmes, Leeds Business School, Leeds Beckett University, Uk

About The Book

Agriculture is not merely a simple way of living anymore. The primary sector employs more than 30% of the country’s labour force and contributes about 15 % to India’s GDP. Moreover, India being an avid exporter of agricultural production, it also brings in foreign exchange of 35 Billion USD. Therefore, engagement of farmers is not as simple an activity as we would like to believe. Being a state subject, private sector engagement along with state support would bring in advancement of agricultural cooperation, modernization and digitalization for effective innovation in the field. The agricultural value chain ranging from inputs to marketing has a lot of gaps, which in turn can be utilized as opportunities for entrepreneurial interventions. This book comprises articles and research papers that deal extensively in three key focus areas, which is its unique proposition. A novel collection, it brings together writings on (i) Entrepreneurial Innovations that Impact Agriculture, (ii) Government Policies and Interventions in Entrepreneurship and (iii) Farmers’ Development and Welfare through Agriculture. For ‘Entrepreneurial Innovations that Impact Agriculture’, the authors discuss BOP Model for Satellite data, Vertical and Sustainable Farming, Innovations in Agriculture and Solar-Water Pump, Packaging and Harvest & Post-harvest Wastages. The section on ‘Government Policies and Interventions in Entrepreneurship’ has articles on Agricultural Insurance, Staple Food Pricing, Intellectual Property Rights in agriculture, Corporate Governance, Organic Farming and Women farmers. ‘Farmers’ Development and Welfare through Agriculture’ has authors writing about Infrastructure Investment and Rural Entrepreneurship, Food Processing, Marketing Intelligence, CropInsurance and Market Performances. The articles in this book aim to bring to the reader a heterogenous collection about entrepreneurial opportunities in agriculture. The basic Indian way of life, is not just production of crops by marginal farmers, but opens up a gamut of activities that touch upon different avenues in economic being with the hope of developing the primary sector holistically. The book is a humble attempt to encourage readers to think of agriculture as a domain where innovation touches lives and creates enormous impact in multiple dimensions of society

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  2. BOP Model for Satellite Data for Small and Marginal Farmers to Overcome the Waste of Inputs, Financial Difficulties and Sustainability


    Alfred Chinta
    1 - 8 (8 Pages)
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  3. Implementing Vertical Farming for Sustainable Food Production in Urban India: A Case Study of Urbagrow Aquaponics, Kolkata


    Abhik Kumar Mukherjee, Shaunak Roy
    9 - 22 (14 Pages)
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  4. Innovation in Agriculture: Case of Dragon Fruit and Water Hyacinth


    Arkadipta Roy, Pritha Adhikari
    23 - 36 (14 Pages)
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  5. Innovative Model of Solar Water Pump Penetration in India


    Arindam Dutta
    37 - 48 (12 Pages)
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  6. Harvest and Post-Harvest Wastages A Farm Level Study of Modern Trade Value Chain in West Bengal


    Karabi Bhattacharya Rao
    49 - 64 (16 Pages)
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  7. Packaging Metamorphosis in the Food Processing Industry in India


    Tanusree Das, Kavitha Sundararajan
    65 - 80 (16 Pages)
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  8. Agricultural Insurance Schemes in West Bengal: Assessment & Entrepreneurship Opportunities


    Debisree Banerjee
    81 - 100 (20 Pages)
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  9. Staple Food Pricing in Mandis of Selected States


    Manisha Dey
    101 - 118 (18 Pages)
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  10. Intellectual Property Rights and Indian Agriculture: Some Policy Issues


    Arundhati Ray
    119 - 130 (12 Pages)
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  11. 10 

    Corporate Governance in Agricultural and Allied Companies in India


    Amitava Roy, Ananda Mohan Pal
    131 - 144 (14 Pages)
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  12. 11 

    Entrepreneurial Opportunity in Organic Farming


    Ayesha Afreen
    145 - 158 (14 Pages)
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  13. 12 

    Initiatives of Government of India in Transforming Women Farmers to Women Entrepreneurs: A Case Study


    Sneha Km Pandey, Pritha Chanda, Anisha Pandey
    159 - 168 (10 Pages)
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  14. 13 

    Infrastructure Investment and Rural Entrepreneurship in India: An Empirical Study


    Biswajit Paul, Ashish Kumar Sana
    169 - 188 (20 Pages)
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  15. 14 

    Entrepreneurship in Food Processing Industry in India


    Alokananda Bhattacharya
    189 - 198 (10 Pages)
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  16. 15 

    Role of Marketing Intelligence in Agriculture as a Business


    Tuhin Narayan Roy
    199 - 210 (12 Pages)
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  17. 16 

    A Study on Farmers’ Awareness of Crop Insurance in West Bengal Policy Prescriptions and Entrepreneurial Pathways


    Rupam Mukherjee, Debabrata Mukhopadhyay
    211 - 234 (24 Pages)
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  18. 17 

    Market Performance and Organic Farming: A Matrix of Caselets


    Joydip Dasgupta
    235 - 251 (17 Pages)
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