Preface To overcome the negative externalities of pesticide use in agriculture, Integrated Pest Management (IPM) is the accepted strategy of pest management all over the world. In India, the first IPM programme was launched in 1974-75 under Operational Research Project (ORP). Initially, IPM was implemented through Training and Visit (T&V) extension system without much success. IPM activities were intensified only since 1993 although IPM was adopted as the main strategy of plant protection by the Government of India in 1985. Till now, many IPM programmes have been conducted in India. These programmes are mostly funded with the public money and are planned and implemented by organizations which in most of the cases are government agencies. In India, very fewer efforts were made to evaluate IPM programmes. In order to justify the appropriation of public funds and continued support from the government, it is necessary that their management, as well as impact, is properly and adequately evaluated from time to time. So there is need to assess the worth of these programmes which require a sound knowledge of evaluation research methodology. The authors of the book made an attempt to synthesise the concepts and methodologies of evaluation research in general and extension methodologies of IPM programmes in specific. Evaluation emerged as a profession during the 1970s when two professional evaluation societies named the "Evaluation Research Society" and the "American Network" were formed in the United States of America. The book intends to generate the interests of policy planners in Indian agriculture towards evaluation research. The first chapter of the book gives a brief global overview of different IPM initiatives and programmes. The pesticides, despite five decades of IPM implementation, continue to be main pest management strategy for the majority of the framers. The second chapter of the book reviews the vegetable IPM and pesticide use in vegetables. The third chapter gives an overview of different extension approaches followed for the dissemination of IPM technologies. The theoretical foundation and framework of evaluation research with special reference to IPM are discussed in the fifth chapter. The outcomes/ impacts of the IPM programmes are debated world over; therefore in the fourth chapter, an attempt has been made to summarize outcomes/impacts of IPM implementation. Different research designs can be employed for impact evaluation of the IPM programmes ranging from weak pre-experimental, ex-post-facto to robust quasi-experimental with-without/difference-in-differences designs. In the sixth and seventh chapters empirical results of impact evaluation studies of vegetable IPM programmes using ex-post-facto and quasi-experimental difference-in-differences designs, respectively have been presented in detail. The eighth chapter deals with factors impacting adoption of IPM practices Diffusion of Innovation theory and why the research scholars, extension professionals, and policymakers need to pay attention to Diffusion of Innovation theory before programming of a development programme. This book will serve the agencies associated with formulation and implementation of IPM programmes in one way or the other. The book will be a useful guide to researchers and postgraduate students for planning future research studies. The authors are highly thankful to all the researchers and authors whose works have been used and quoted in this book and without which it would not be possible to link the missing gaps. The first author expressed his heartiest sense of gratitude and everlasting regards to his parents, wife Dr. Sushma Sharma, sons Samvit and Shaun and well-wishers whose endless love, caring attitude, silent wishes and blessings helped him to achieve the desired results. Grateful acknowledgments are also made to all who directly or indirectly bestowed their helping hand in completing this assignment.

1.1 Introduction Over the centuries, farmers experimented and developed pest management practice to minimize the damage caused by pests. Paul Muller (1939) discovered insecticidal properties in DDT, which resulted in ushering the synthetic pesticide era. The period from the late 1940s through to 1960s has been called the ‘Dark Ages’ of pest control (Newsom, 1980). Calendar based pesticides schedules were developed by the scientists and disseminated to farmers by extension workers. During this period other control measures were not even considered for further research by the agriculture scientists. The intensification of agriculture with the excessive and indiscriminate use of synthetic pesticides (DDT) in the 1940s and 1950s resulted in dysfunctional consequences like the resurgence of target pests, the appearance of new pests, and the development of tolerance to individual pesticides in many species (van Emden, 2002). The period was dominated by the belief that the pesticide was the only solution to pest management. In the 1960s itself, a major change in thinking occurred following the realization that pesticides had serious limitations and in several cases produce undesirable consequences (Norris et al., 2002). A solution to the problem caused by indiscriminate use of insecticide began to be developed by the entomologists through integrated control practices (Zodoks and Schein 1979).

2.1 Introduction India is the second largest vegetables producing country next to China. Vegetable crops are grown on an area of 7.2 million hectares (Mha) with an annual production of 113.5 million tonnes (mt) in the year 2005-06 (Rai, 2007). The extent of crop losses in vegetable crops variety with the crop type, location, damage potential of the insect pests involved and cropping season. As vegetables are perishable items and are more prone to pest attacks, and at a conservative estimate, insect pests cause about 35-40 percent losses (Sardana et al., 2005). The major vegetables cultivated by farmers were cauliflower (Brassica oleracea var. botrytis L.), cabbage (Brassica oleracea var. capitata L.), and okra (Abelmoschus esculentus L. (Moench)). The chief pests of the cauliflower and cabbage crops were the tobacco caterpillar (Spodoptera litura Fab.), diamondback moth (Plutella xylostella L.), cabbage butterfly (Pieris brassicae L.), cabbage borer (Hellula undalis Fab.) and aphids (Brevicoryne brassicae L.). In the okra crop, the shoot and fruit borer (Earias vitella Fab.), jassids/leafhoppers (Amrasca bigutulla bigutulla Ishida) whiteflies (Bemisia tabaci Gennadius) and fruit borer (Helicoverpa armigera Hübner) were the main pests. Yield losses due to diamondback moth (Plutella xylostella) 17-99 percent, cabbage butterfly (Pieris brassicae) 69 percent, and crucifer leaf webber (Crocidolomia binotalis) 28-51 percent, cabbage borer (Hellula undalis) 30-58 percent in cabbage/cauliflower. In Brinjal, 11-93 percent loss is caused by fruit and shoot borer (Leucinodes orbonalis). In okra, yield losses due to shoot and fruit borer (Earias vitella) is 23-54 percent, jassids/ leafhoppers (Amrasca bigutulla bigutulla) 54-66 percent, whiteflies (Bemisia tabaci) 54 percent and due to fruit borer (Helicoverpa armigera) yield loss is in the tune of 22 percent (Shanker et al. 2008). The management strategy for the insect pests and diseases remain largely confined to pesticides. The overemphasis on the use of chemical pesticides by the vegetable growers leads to the multitude of problems to human health and ecology.

3.1 Introduction Diffusion is a broader term, which encompasses unplanned as well as planned and directed spread of an innovation. In this chapter, the emphasis is on dissemination of integrated pest management (IPM) technologies. A wide variety of methods and media are being used for delivering IPM technologies depending upon the type of information and the stage of implementation (Whalon et al., 1982). The mass media methods such as print and electronic media are useful for creating awareness rather than directly assisting the farmer to use IPM technology (Lumber et al., 1985). Mass media methods are less intense methods than face to face method namely farmer field school. 3.2 Methods Used for Dissemination of IPM Technologies Different methods used for dissemination of IPM technologies include the use of mass media including electronic and print media, field days, extension visits, video movies, plant clinics, IPM clubs, picture songs, IPM websites farmer field school etc.

4.1 Introduction There is no widely accepted methodology for evaluation of IPM programmes. It would be fair to say that commonly accepted methodology for evaluation of the IPM programmes is still under development. Three international workshops supported by the Global IPM Facility were held to discuss and review progress in the development of methodologies and guidelines for the evaluation of IPM, particularly of those programmes/projects using the FFS approach (van den Berg and Jiggins, 2007). The need to combine economic and social science approaches was identified by the participants as a major challenge (Waibel et al., 1999). The recommendations of these workshops are: “Firstly, the methods of impact assessment and evaluation presented by experts from different fields revealed that despite for the many definitions’ about IPM, there was broad consensus that IPM is about avoiding pesticides dependence and about achieving a socially defined level of pesticide use even though there are many types of IPM intervention. They range from ordinary farmer training to sophisticated ‘Farmer Field School’ approaches. Effective communicated research results that challenge existing paradigms and case studies that draw the attention of politicians and civil society can be subsumed under IPM intervention. Secondly, need for a document that outlines good practices for IPM evaluation is urgent, because of the diversity of IPM intervention that already exist and that can be further expected. Virtually all groups involved in crop protection, including the chemical companies, label their own concept of IPM as it is a free good that can be taken, reproduced and modified by anyone. Hence, IPM can only be measured by its results and no longer by its inputs. Thirdly, the different groups who participated in the workshop advocated different approaches to evaluation. There were those who see cost-benefit analysis (CAB) as the major tool of evaluation and wanted to refine this tool by adding economic evaluation of environmental impacts and by applying contingent valuation methods and willingness to pay concepts. Others believe that evaluation should not be a checking procedure but should be designed in the spirit of a joint learning experience. Thus, there was a difference of opinion among the economists on the one hand and anthropologists’ and extension specialists on the other hand. But, lastly, it was concluded that there is a need to set standards which must be met if CBA is going to provide the information that facilitates decision-making.

5.1 Introduction A theoretical system is what we construct in one mind’s eye to model the empirical system. Theories and models provide the researcher concepts, definitions’, variables and hypothesis that may be tested by analyzing relevant data (Bhatia, 1990). A theory emerges from the research and so does a particular research pursuit from the theory. The theory is a set of interrelated constructs, definitions and propositions that present a systematic view of phenomena by specifying relations among variables, with the purpose of explanation and predicting the phenomena (Kerlinger,1973). A researcher seldom conducts research without any concern for theory. A theory provides major orientation to research by helping to define the type of data to be collected and theory emerges from facts (data) collected during research. Theory and facts are not opposed but intervened, the theory is not speculation and scientists are concerned with theory as well as facts (Anonymous, 2011). It is possible to conduct evaluation without paying any attention to theory and forms of evaluation, but such evaluation studies lack internal validity because these are not based on the rigorous evaluation research methodologies (Campbell and Stanlay,1966). According to Alkin and Christie (2004), evaluation has grown on three pillars of orientation i.e. research orientation, decision making orientation and assessing worth. The field of evaluation research can be defined as “the use of scientific methods to measure the implementation and outcome of programmes for decision-making purposes” (Rutman, 1984). The concept of evaluation research has been an issue of debate among academicians. The academicians consider that evaluation research differs from both basic research as well as applied research (Douglah, 1998).

6.1 Introduction This chapter presents the impact evaluation (summative) of the vegetable IPM programme that was conducted by the Central Integrated Pest Management Centre (CIPMC) Jammu in the sub-tropical areas of Jammu, Samba and Kathua districts. These districts were selected purposively as the maximum numbers of IPM-FFS were conducted by CIPMC in these three districts. Ex-post facto research design (with/without) was employed for conducting the impact evaluation of vegetable IPM-FFS programmes conducted between 2003-04 and 2007-08. This design uses a pre-existing situation as the treatment instead of actual manipulation of the variables. An ex post facto study uses a comparable site as the control to find the programme effects. An Ex-post facto research is a systematic empirical inquiry in which the scientist does not have direct control of independent variables because their manifestations have already occurred or because they are inherently not manipulated. Inferences about relations among variables are made, without direct intervention, from co commitment variation of independent and dependent variables. This kind of research is based on a scientific and analytical examination of dependent and independent variables. Independent variables are studied in retrospect for seeking possible and plausible relations and the likely effects that the changes in independent variables produce on a single or a set of dependent variables. The ex-post facto design was also used by Peshin and Kalra (1998); Reddy (2006); Maraddi et al., (2007) while evaluating the IPM programmes. The indicators for evaluation of the IPM-FFS programme were selected based on the requirements of the research design.

7.1 Introduction In this chapter, process, outcome and impact evaluation of the vegetable integrated pest management programme (IPM) implemented in the subtropical area of the Jammu region of Jammu and Kashmir (J&K) state during 2008-09 and 2009-10 was studied. There are many research designs employed for impact evaluation. These include one group before and after comparison design, one group time-series design, non-equivalent control group design and ex-post facto research design. Social scientists most often used before and after IPM (longitudinal) comparisons, with and without IPM, and control group (latitudinal) comparisons, and a combination of the two (longitudinal and latitudinal). A robust measure of the impact of a programme, however, is the difference-in-differences (Ashenfelter and Card, 1985) quasi-experimental design, a statistical technique used in econometrics and quantitative sociology to determine the difference between the treatment (with) and control group (without) over time. The difference-in-differences quasi-experimental design, also called double difference (DD), used to compare the treatment (with IPM) and control group (without IPM) over time. The objective of our quasi-experimental empirical study was to determine the impact of the vegetable IPM programme on the adoption of non-chemical pest management practices, pesticide use, and field use environmental impact in the sub-tropical region of the J&K state. Difference-in-difference quasi-experimental control group design (with/without, before/after) was used to compare the changes before and after the IPM programme between the IPM trained farmers and the non-IPM farmers. The DD model was employed to identify the impact of the IPM programme on the adoption of non-pesticide IPM practices, pesticide use by weight (a.i.), pesticide use frequency, farmers’ knowledge regarding safe use and handling of the pesticides, and field use environmental impact to address the bias introduced by a non-random sampling procedure as the farmers from FFS were selected intentionally (Table 1). The DD model also eliminated the in-built, systematic or seasonal effects other than the training effect.

8.1 Introduction There are many theories that deal with the generation of innovations, their diffusion and adoption or non-adoption by the end users. Such theories include actor-network theory, knowledge systems and network theory, strategic niche management theory and adoption and diffusion of innovations theory (Rogers and Shoemaker, 1971; Rogers, 1983, 1993, 2003). Among the different theories, the diffusion and adoption theory has achieved a prominent position in the field of anthropology, sociology, public health, medical sociology, communication, marketing and management, economics, public administration, industrial engineering, geography and many other disciplines all over the world for more than half a century. The main elements of diffusion of innovation as identified by Rogers (1962) are: i) An innovation, ii) Communication channels, iii) Time and iv) Social system. This shows that diffusion of any innovation will take place only if a new idea or practice exists which is accepted by an individual or a group of people over a period of time. The rate of diffusion depends upon the availability of communication channels and structure of the social system. But, in 1966, Fliegal and Kivlin complained that the diffusion of innovation has the status of a basted child with respect to parent’s interest in social and cultural change: Too big to ignore but unlikely to give full recognition. The sustainable agricultural practices include integrated pest management (IPM), integrated nutrient management (INM), soil conservation and water management. However, there is not a single technological innovation were the innovator/company that commercializes a technology is not interested whether it is adopted/purchased by the consumer.

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