Entrepreneurship growth is essential for a country’s economic prosperity. Farmers and farmers-turned-businesspeople are called agripreneurs. Agricultural extension advisory services gained a new perspective after research revealed that rural development cannot occur until agriculture is viewed as a business and the farmer as an entrepreneur. Entrepreneurs disrupt the market and the economy. In this sense, agripreneurs are the change agents. And universities create the change agents. The Deans Committee recommended that the course “Entrepreneurial Development and Communication Skills” be added to the curricula of Indian agricultural universities. The book explores entrepreneurship to help students become entrepreneurs. This book is intended for undergraduate agriculture students studying horticulture, home science, animal sciences, etc. Postgraduate students in agricultural and non-agricultural universities could use this as a reference book. Entrepreneurship education and training help young people improve their traits and attitudes. It helps them prepare business ideas, seek financial aid, and manage profitable company.

Concept of Entrepreneur An entrepreneur is an economic man who seeks to maximize revenues by identifying and adopting innovations. However, entrepreneurs are willing to take risks and create change by organising human efforts. Entrepreneurs are vital to the country’s economic growth. Entrepreneurial development as a component of economic growth has long been acknowledged. Starting from the basics, etymologically, the word entrepreneur comes from the French word “entreprendre”, which means “to do something”, and, in the Middle Era, it was originally used in the sense of a person who is active, who gets things done. The study of entrepreneurship reaches back to work in the late 17th and early 18th centuries of Irish-French economist Richard Cantillon. “Entrepreneur” is a French word that first appeared in the French dictionary entitled Dictionnaire Universel de Commerce, compiled by Jacques des Bruslons and published in 1723. Richard Cantillon’s 1755 work “Essai sur la nature du commerce en general” changed the entrepreneurial concept. Risk has been used to identify entrepreneurs since ancient times. In India, entrepreneurship means Udyog.

Development of the country build is upon the aspect of the human measures. Imaginative, inventive, truthful and persevering persons head the nation in the virtuous path and guide to all aspects of growth in every field. Entrepreneurs drive nation’s growth. Entrepreneurs are familiar for their specific features Acknowledging this reality on growth of entrepreneurship. Entrepreneurship is an ingenious and imaginative reaction to the surrounding. The expression “entrepreneurs” normally mention to person who tackle recently developed capabilities that are imaginative and inventive. Analysis towards the entrepreneurial character has manifest that majority of the successful entrepreneurs share a defined category of personality features. This acquires the peculiarity as to. The existing analysis is an effort to inform the main features of entrepreneurs in food processing enterprises of Assam.

Introduction Strategic planning is how an organisation determines how to allocate its resources to pursue its strategy or direction. Based on an assessment of the internal and external environments within which an organisation operates, strategic management is concerned with developing and implementing an organisation’s long-term goals for its stakeholders. When it comes to strategic planning and management, the SWOT analysis (or SWOT matrix) is a tool that can be used to determine a company’s competitive advantage by analysing its strengths, weaknesses, opportunities, and threats. Situational assessment or situational analysis is another name. TOWS and WOTS-UP are two other acronyms based on the same components.

“Only those who attempt the absurd can achieve the impossible.” - Albert Einstein Motivation– An inner state of need or desire that activates an individual to do something that will satisfy that need or desire. The processes that are responsible for an individual’s intensity, direction and persistence of effort toward attaining a goal. Key Elements Intensity: how hard a person tries Direction: toward the beneficial goal Persistence: how long a person tries

Introduction Entrepreneurship assimilates a very decisive dynamic dimension in a modified form through the globalisation progression into the Indian economic system. The core strength of economic development and economic growth in all underdeveloped and developing nations around the world is only due to the presence of entrepreneurial activity. A successful entrepreneurial approach plays a crucial role in the progress of industrial, manufacturing and service sectors and the development of agriculture. The government of most developing countries have invested much effort and resources in the past to enrich entrepreneurship (Oni and Daniya, 2012). According to a recent study, Saudi Arabia has been attempting to build a ten-year innovation and efforts entrepreneurship programme starting the year 2010. Similarly, in Malaysia, the government guided to set up of several technologies through the growth of technological know-how in entrepreneurship.

Introduction Entrepreneurship has a significant impact on the country’s economic growth and standard of living. As a start-up founder or small business owner, the person contributes not only towards oneself but also towards the local community, state, region, and country. Starting a new venture requires resources and facilities. Small scale enterprises generally find it difficult to have these resources and facilities of their own. Adequate finance is life and blood to start and run enterprises as it facilitates an entrepreneur to have enough funds to procure land, labour, materials, plant, machinery etc. Recognizing it, the government has come forward to support small entrepreneurs by providing them funds and other needed facilities.

Introduction Entrepreneurship refers to the capability and willingness to develop, establish and run an enterprise and manage uncertainties to profit. It can also be defined as a process concerned with the creation and extraction of economic value. Entrepreneurship is more than just starting a business purely to make money. The person who bears the risk of starting a new enterprise is an entrepreneur. In this chapter, we will discuss entrepreneurship and its development in detail. Entrepreneurship development is a process involving several phases and steps. The process has been viewed at the level of individual-developing entrepreneurial quality in an individual and the group of community-creating an environment in which entrepreneurship activities can grow.

Introduction India’s change in the economic environment and market-oriented economic reforms can be traced back to the 1990s which led to the growth of the country. There was a clear evident change from the condition it was in the 1970s when it was far behind the other Asian countries. The economic reforms brought by LPG (Liberalisation, Privatisation and Globalisation) model have affected not only international trade but also led to an increase in the competitiveness of the industries. But what triggered these economic reforms? Before 1990, India was in a severe economic crisis condition due to repeated policy failures. India was experiencing a huge fiscal and balance of payment deficit, a high inflation rate and a fall in foreign exchange reserves. This led to the sickening of the public sector units whose prime role was to bring a reduction in inequality and poverty. The self-reliance condition in India was not of much help as there was insignificant trade with the rest of the world. The crisis mainly depicted the mismanagement of the resources. In light of this, this chapter discusses the impact of the economic reforms on agri-enterprises.

Introduction An entrepreneur is someone who starts or runs their own business. By having an equity stake in the company, the entrepreneur can profit greatly if things go well; however, they also take on a great deal of risk-far more than a regular employee of the company. Financial, career, emotional, and overall business risks are all examples of entrepreneurial risk. Because there is so much at stake in starting and growing a successful business, there are very specific skills that an entrepreneur usually requires to be successful. It could be a picture of a talented college dropout or a seasoned business professional with an uncanny ability to predict the next big thing. Replace whoever the persona is with ourselves. A successful entrepreneur does not have a specific demographic or personality profile. We can be entrepreneurs regardless of our age, race, gender, sexual orientation, socioeconomic status, or upbringing if we have dedication, drive, and essential business skills. Unlike personality traits and demographic information, entrepreneurial skills can be learned and practiced. If we want to pursue entrepreneurship, use this list to assess our strengths and weaknesses and determine which skills we need to develop before launching our venture.

Introduction Entrepreneurship plays a vital role in ensuring our country’s economy as well as social welfare. Entrepreneurs are considered national assets to be motivated, cultivated and remunerated for the greatest possible outcome. It is a fact that our societies today give importance to entrepreneurship and have higher income levels, and are self-reliable. Entrepreneurs have the highest potential to change the way how people work and live on a local and national level. Along with the creation of wealth and entrepreneurial projects, entrepreneurs have the ability to create jobs and employment opportunities which will contribute to the growing economy of India. These reasons it signifies the importance of entrepreneurship. In the current era of science and technology, many youths are not afraid to try out their idea, talents, skills and knowledge to become an entrepreneur. The present entrepreneurs are well established with the recent technologies and are prone to the effects of changes. The majority of society has access to the internet, and the youth are reintegrating their technological powers into their passion for bringing changes into society with entrepreneurship. India is facing a major issue regarding employment generation; however, with its rich, resourceful, distinctive geographic and demographic advantage, it has a major prospective to raise and innovate the entrepreneurs resulting in employment generation and hence contributing to the nation’s economy. 

Introduction Entrepreneurial and start-up firms share traits but also differ. It takes courage to start a new business, but not always with the latest technology. Founders of new companies, almost always based on new technology, take risks. Both types of firms must overcome limited resources and talent. Both entrepreneurs and start-ups seek to segment and expand markets. Starting a business involves risks, but start-ups face additional risks of innovation. (Rao, 2018). The project is the very foundation of any business. As a result, the success or failure of a company is primarily determined by the project. In layman’s terms, a project is an idea or plan meant to be carried out. According to the dictionary, a project is a scheme, design, or proposal for something intended or devised to be accomplished. (MANAGE, 2013) Beginners often wonder where to begin. Some options are obtaining power-water connections, pollution control clearance, approvals of weights and measures/drug control, and registration with sales and income tax departments. But, first, an entrepreneur must set priorities. (IGNOU, 2017).

Introduction Finance is vital to entrepreneurship. With limited resources starting a business is a challenge. Earlier generations of entrepreneurs establishing a business were different. They first guaranteed that money would be available to start—the business. So, if one wanted to build up a unit for a business, one would undertake market research and then approach the bank. Then activities like product development, ordering equipment, determining the site, acquiring land for the facility, what government policies are applicable etc., were considered. Before starting a business, an entrepreneur considers these factors. That was the old regime.

Introduction India has been an agricultural economy since its inception. Several mechanisms are used in agribusiness, such as forward and backward linkages with secondary and tertiary sectors, such as manufacturing and service sectors. Opportunities in agriculture and related sectors can be identified at various stages of the farming process. Generally, agribusiness opportunities exist at the input stage, the farming stage, the value chain, the output processing and marketing stage, and the related services stage. As a result of globalisation and a more interconnected global market, the scope and potential of agribusiness opportunities is expanding. For entrepreneurs, there are numerous potential opportunities. Many different inputs are required in the agricultural process, such as seeds, fertilisers, pesticides, and innovative and localised farm technology. As a result, the aforementioned areas create agribusiness opportunities in developing and producing these inputs.

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