Ebooks

This book “Agricultural Marketing” is envisioned to be the primary objective book of this subject with a vision to helps in preparation especially for competitive examination like Junior Research Fellowship (JRF), Senior Research Fellowship (SRF), Agricultural Research Service (ARS), National Eligibility Test (NET), State Eligibility Test (SET) and Civil Services too. The book is structured fundamentally with objective type questions at a student level covering all the areas of Agricultural Marketing. Chapter wise questions begin with student learning objectives to meet the broad learning outcomes. Moreover, students are encouraged to pay attention to these objectives type questions as they go through the content of the subject. At the same time, this book includes a number of current topics designed to enhance rapid learning process of the students. Many students treat the book as a handy guide to assess their knowledge in the field of Agricultural Marketing across the country.

The word ‘market’ is a derivative of the Latin word _____ a) Marcatus b) Markus c) Marcat d) Martus 2. ‘Marcatus’ is a _____ word. a) Greek b) Latin c) French d) Spanish 3. The word ‘Marcatus’ means 

1. Village market is based on the classification of ________________ a) Volume of transaction b) Location c) Time span d) Area coverage 2. Regional Markets are based on ___________ a) Location b) Time span c) Area coverage d) Volume of transaction 3. The prices of commodities are controlled mainly by the extent of demand for the commodity rather than the supply of the commodity.

1. ____________ aims at elimination of unhealthy and unscrupulous practices, reducing the marketing charges and providing facilities to producer and sellers in the market a) Regional market b) Controlled market c) Regulated market d) Revised market 2. The market charges are paid by the _____ of agricultural commodities in a regulated market. a) Buyers b) Traders c) Farmers d) Sellers 3. __________ is a voluntary business organization established by its members to market the farm products jointly to reap the direct benefit out of it. a) Regulated market

1. _____ is the study of all the activities, agencies and policies involved in the procurement of farm inputs by the farmers and the movement of agricultural products from the farms to the consumers. a) Agricultural marketing b) Supply chain c) Agricultural production d) Value chain 2. The subject of agricultural marketing comprises of _____ a) Product marketing b) Input marketing c) Both a & b c) None of the above 3. Changing the raw material into a finished good creates ____ a) Form utility b) Time utility c) Place utility

1. At times of distress sales a) Marketed surplus < Marketable surplus b) Marketed surplus > Marketable surplus c) Marketed surplus = Marketable surplus d) Zero marketed surplus 2. For durable goods, under normal pricing conditions a) Marketed surplus < Marketable surplus b) Marketed surplus > Marketable surplus c) Marketed surplus = Marketable surplus d) Zero marketed surplus

1. What does the term PLC stands for? a) Product long cycle b) Production life cycle c) Product life cycle d) Production long cycle 2. Which of the following is not the stage of Product Life Cycle? a) Introduction Stage b) Peak stage c) Decline stage d) Mature stage 3. When a new product enter into the market with higher quality and new features better than its competitors, those products are known as__________

1. Price spread will be the minimum in a) Coconut b) Rice c) Milk d) Green leaves 2. Farmers share in consumer rupee will be the minimum in a) Gram b) Milk c) Cotton d) Rice 3. Marketable surplus is equal to

1. Principles of supply chain management are a) Flexibility b) Reliability c) Visibility d) Innovation 2. Supply Chain Management aims at reducing a) Marketing Cost b) Role of intermediaries c) Lead time d) Both A and C 3. A set of linked activities that works to improve a product while linking commodity producers to processors and markets. a) Supply chain b) Value chain c) Marketing channel d) Marketing functions 4. Supply chain stage refers to the steps taken

1. The expansion of firms by consolidating supplementary marketing functions and activities under a single management a) Market Segment b) Market integration c) Market channel d) Market Regulation 2. When a firm gains control over other firms which performing similar marketing functions are __________ a) Vertical co-ordination b) Horizontal integration c) Vertical integration d) conglomeration 3. When a firm performs more than one activity in the order or sequence of the marketing process is known as _________ a) Vertical co-ordination b) Conglomeration c) Horizontal integration d) Vertical integration

1. In developed countries, the major objective of price policy is to____________ a) Prevent drastic fall in agricultural income b) Increase the agricultural production c) Both a & b d) None of the above 2. In developing economies it is to _____ a) Prevent drastic fall in agricultural income b) Increase the agricultural production c) Both a & b d) None of the above 3. The important objectives of the new agricultural policy are _____ a) Augment facilities for All-Round Development b) Infrastructural Development c) Reviving and strengthening Co-operatives and local communities d) All the above

1. In ____________ market, future buying and selling of commodities will take place at current time a) Forward b) International c) Perfect d) Spot 2. Forward Contracts (Regulation) Act a) 1952 b) 1962 c) 1958 d) 1963 3. _____________ had also recommended strengthening of existing commodity exchanges and forward markets commission a) Kuhsro committee b) Rangarajan committee c) Forward market committee d) Kabra committee

1. Government is concerned with the marketing system for a) The quality of commodities at the lowest price b) Maximum price for surplus produce c) Steady income from marketing of commodities d) Safeguard the interests of the groups associated in marketing 2. Which of the following statements are correct ? i) The Jute Corporation of India is providing minimum price support that assists jute cultivators in all the states of India. ii) The company purchases jute at the fixed minimum price when market prices declined and later sells to jute mills. iii) The jute industry suffers from wide fluctuations in supply and price due to changes in the cultivated area and due to the effects of the factors associated with weather. a) i and ii only b) i and iii only c) ii and iii only d) All of the above

1. International trade contributes and increases the world _________ a) Population b) Inflation c) Economy d) Trade Barriers 2. Free international trade maximizes world output through________. a) Countries reducing various taxes imposed. b) Countries specializing in production of goods they are best suited for. c) Perfect competition between countries and other special regions d) The diluting the international business laws & conditions between countries. 3. Domestic company limits it’s operations to ___________ political boundaries. a) International b) National c) Transnational d) Global

1. Market information includes a) Market intelligence b) Market news c) Both a and b d) Marketing 2. Historical nature of market information is a) Market intelligence b) Market news c) Market information d) Marketing 3. Current information about markets is a) Market intelligence b) Market news c) Market information d) Marketing