eChapters

The term entrepreneur is derived from the French word entreprendre, which translates to “to undertake. “In the context of business, this refers to the initiation of a business. According to the Merriam-Webster dictionary, an entrepreneur is defined as an individual who organizes, directs, and takes risks in a business or enterprise. An entrepreneur can be described as “a person who establishes, organizes, and directs any enterprise, particularly a business, typically involving significant initiative and risk. “ Peter F. Drucker (1985) characterizes an entrepreneur as a person who continuously seeks change, responds to it, and leverages it as an opportunity. Innovation serves as a unique tool for entrepreneurs, enabling them to perceive change as an opportunity for launching another business or service. An entrepreneur is often regarded as an innovator – a creator of new ideas and business processes. Essential leadership skills and effective team-building abilities are frequently considered crucial traits for successful entrepreneurs. Economist Robert Reich (2002) regards leadership, management skills, and team building as vital attributes of an entrepreneur. The realm of entrepreneurship is influenced by a variety of combinations of socio-economic, psychological, cultural, and additional factors, including caste/religion, family background, educational level, level of insight, professional experience, migration capabilities, entrepreneurial spirit, nature of the business, investment capacity, and ambition/moderation. Entrepreneurship is often defined as “the ability and desire to develop, organize, and manage business activities and associated risks for profit”.

Millets, represents groups of small seeded cereals and grasses cultivated in Asian countries from ancient time and used for domestic purpose as feed and food. Being capable to grow under adverse environmental conditions (high temperature, dry land with limited rain) millets are the main food commodity of low income groups in various developing countries around the world.

For any research endeavor, perusal of available literature is of paramount importance. Such an effort will highlight the attempt made and provide a clear comprehension of similar studies. A search on earlier research studies revealed that only a few have concentrated on Multimedia, Interactive Multimedia and Information Technology (IT) in transfer of farm technology. The available concepts and literature are presented under the following sub-heads.

2.1 IT in Farm Technology

2.2 Interactive Multimedia in Farm Technology Transfer

2.3 Selection of Farm Technology

2.4 Effectiveness of Different Extension Teaching /Learning Methods

2.5 Effectiveness of Knowledge Gain

2.6 Effectiveness of Symbolic Adoption

2.7 Farmers Perception about Farm Technologies and Modes of presentation

2.8 Relationship of Characteristics of Farmers with their Knowledge and Symbolic Adoption.

MOLECULAR BREEDING

Molecular breeding is the application of molecular biology tools, often in plant breeding.

Genetic markers

Genetic marker is defined as a gene whose phenotypic expression is usually easily discerned, used to identify an individual or a cell that carries it, or as a probe to mark a nucleus, chromosomes or locus (King and Stansfield, 1990). Three broad classes of genetic markers are morphological markers, biochemical markers and DNA or molecular markers.

(1) Morphological markers

Morphological markers are based on the visually assessable traits viz., morphological and agronomic traits. However, they are limited in number.

Features of morphological markers

i.They are easy to identify, there is no need of any complex analysis. Trait of interest can be identified visually.

ii.Morphological markers are inherited qualitatively or quantitatively.

iii.Frequency of availability of morphological markers is less in number i.e., morphological markers may not be available for all the traits of interest.

iv.They are influenced by environment.

v.Since they are influenced by environment, they are unstable in inheritance.

vi.They are stage specific i.e., a particular marker will be useful to identify in a particular stage of plant and not any stage of the plant.

vii.They are influenced by genotype and developmental stages of the plant.

Besides drawbacks, the morphological markers are useful to the plant breeders for the selection purpose in certain situation.

Although the thriving dye industry in many countries throughout the world is now predominantly serviced by synthetic dyes, the knowledge of the plants used to produce natural dyes still survives among some dyers, who use plant dyes to some extent. Nonetheless this indigenous knowledge is rapidly being lost as increasingly less information is being passed on to succeeding generations. Thus several countries are taking steps to revitalize this natural dyes industry. In this article the history of natural dye plants is presented; several plants from selected countries, which are used in the dyeing process are documented, together with some general methods of dye production and fabric dyeing; pattern production and the chemical constituents of some of these plants. The potential for the sustainable utilization of this important ecofriendly renewable natural resource is discussed.

Abstract

Wheat rusts, caused by Puccinia spp., are one of the major constraints for sustained wheat production. Significant progress has been achieved in the management of wheat rusts and understanding of wheat-Puccinia host-pathogen systems. The key research frontiers of wheat rusts research comprised disease epidemiology, the discovery of novel sources of resistance and their transfer into superior cultivars, pathogen surveillance for monitoring the virulence profiles of variants of rust pathogens, and the application of genomic technologies in cereal rust research. This chapter gives an overview of the research and development outcomes achieved to minimize the yield losses caused by wheat rusts during the last 90 years in the Indian subcontinent. Wheat rusts have been mainly controlled via genetic means; however, an integrated approach by combing the fungicides was carefully considered when needed. All efforts of managing wheat rusts in the future must cover the identification and transfer of genetically diverse rust-resistance sources with a reputation of durability into agronomically superior genotypes. The understanding of wheat rusts epidemiology globally and the region-specific virulence pattern of Puccinia spp. should be considered for gene deployment. The next-generation tools such as CRISPR-cas9 and other genome editing approaches are likely to be part of wheat rust management within a few decades.

1. INTRODUCTION

Agriculture plays a crucial role in addressing the needs of a growing global population, and is inextricably linked to poverty eradication, especially in developing countries. Sustainable agriculture and rural development are essential to the implementation of an integrated approach to increasing food production and enhancing food security and food safety in an environmentally sustainable way. Attaining food security has been our major concern since independence. Appropriate policy measures in agriculture made it possible to achieve food security as well as required national confidence to meet the growing food demands, despite a growing population. The increased agricultural production has been achieved largely through an increase in the yield of grain per hectare, rather than from an increased cultivated area. The increase in production has been the result of widespread cultivation of new high-yielding varieties coupled with a package of agricultural inputs that permit the genetic expression of their high yield potential. India is now even in a position to export agricultural commodities, fish products, milk products and earns a lot of foreign exchange. The present share of the agricultural sector in total exports is 15 to 17 percent. However, the export of many agricultural commodities show a high degree of fluctuations, caused by time lags between production decisions and delivery to the market. For the Government, unforeseen variations in export can complicate budgetary planning and increase risks for attainment of debt targets. For exporters, price volatility increases cash flow variability and reduces collateral value in the market. There is a need for an aggressive export growth-oriented policy to raise the share of agricultural sector in total exports to 25%. This should come through diversification of agriculture. In our country, the exports have been allowed only after domestic requirements are met, which is the major cause of fluctuations in exports from year to year. Modelling and forecasting such fluctuating data of commodities is crucial for the sake of Government as well as for the exporters.

Conservation agriculture is an approach to managing agroecosystems for improved and sustained productivity, increased profits and food security while preserving and enhancing the resource base and the environment. Food and Agriculture Organisation of the United Nations (FAO) defines conservation agriculture as a farming system that promotes maintenance of a permanent soil cover, minimum soil disturbance (i.e., no tillage), and diversification of plant species.

Water is the lifeblood of agriculture, fundamentally dictating the success or failure of crop production worldwide. While sufficient and timely rainfall, or adequate irrigation, ensures healthy plant growth and bountiful harvests, an imbalance in the water supply can quickly escalate into a crisis. Among the various forms of drought—meteorological, hydrological, and socio-economic - agricultural drought stands as the most direct and immediate threat to food security and farm livelihoods. It represents a critical shortfall in the moisture necessary to sustain crop growth, leading to reduced yields, compromised crop quality, and often, complete crop failure (Fig. 9.1). effective mitigation and adaptation strategies. This chapter will delve into the precise definition of agricultural drought, differentiate it from other drought types, and critically examine its various forms based on the timing of water deficit during a crop’s life cycle. By dissecting the characteristics of early season, mid-season, terminal, and apparent permanent droughts, we aim to provide a comprehensive understanding of how water scarcity at different stages impacts crop physiology, productivity, and the broader agricultural landscape.

Abstract

Being an obligate photoautotroph, cyanobacteria must cope with a wide range of fluctuating environmental factors, including high light and ultraviolet radiation (UVR) that may lead to oxidative stress by upsetting the cellular redox status. Photo-induced oxidative stress by means of oxidizing agent such as reactive oxygen species (ROS) may damage several biological processes. In response to several adverse effects of solar UVR, cyanobacteria have developed different strategies such as heat dissipation mechanisms, synthesis of UV- absorbing/screening compounds and antioxidant systems to overcome the detrimental effects of intracellular oxidant molecules. This review deals with UV-induced oxidative stress and their counteracting mechanisms operating in cyanobacteria.

The scientific community working in the field of crop protection is experiencing an increasing academic and industrial interest in the discovery and development of new bio-insecticides as environmentally friendly pest control tools to be integrated, in combination or rotation, with chemicals in pest management programmes. In this context, Entomopathogenic nematodes (EPNs) as a bio-control agent have proven successful and are now commercially mass produced in six of the seven continents to treat pest problem in agriculture, horticulture and forest crops. They actively search for the host, including those in cryptic habitat stages of insect pests in soil environment. They can be considered as good candidates for integrated pest management in ustainable agriculture due to plants and mammals which are not adversely affected and have ease of mass production. We present a general overview on the current state of knowledge of EPN and their mutualistically associated bacteria and their utilization as biological control agent against insect pests in world and India are briefly presented in this chapter.

A bill to provide for regulating the quality of seeds for sale, import and export and to facilitate production and supply of seeds of quality and for matters connected therewith or incidental thereto. Be it enacted by Parliament in the Fifty-Fifth Year of the Republic of India as follows

Abstract

Microbes are ubiquitously found in the environment. Their interaction with other living organisms could either be pathogenic or beneficial in nature. Soil as a rich source of microbes, researchers have extensively studied the plant-microbe interactions. The soil microbes supply the nutrients deficit plants with essential growth elements such as nitrogen, phosphorous, potassium, etc. and improve the texture and quality of the soil. Due to the destructive nature of chemical fertilizers to soil and environment, it was required to generate a more ecofriendly means of increasing the soil fertility. This led to the development of microbes based biofertilizers. The primary benefit of biofertilizers is to promote a healthy soil environment along with supplying essential nutrients to the plant. Again, biofertilizers can be tailor-made according to the specific plant or the climatic conditions. Fungal and bacteria based biofertilizers, either alone or in combinations are formulated for the plants. Lately, liquid fertilizers are increasingly finding their use in the biofertilizer industry due to their ease in manufacture and prolonged effect on plant growth. The scope of this chapter lays on the currently popular biofertilizers and recent trends in the biofertilizer industry.

Introduction

Climate plays a crucial role in shaping the agricultural landscape of a region, and the changing climatic conditions pose a significant threat to global food security. In developing countries in Asia and Africa, the primary challenges to realizing optimal crop yields are declining soil fertility, particularly soil organic carbon and drought. The unchecked emission of greenhouse gases is expected to lead to a considerable rise in the average global temperature by 6°C in the next century, primarily driven by activities such as fossil burning and urbanization. Over the past centuries, there has been a noticeable increase in the concentration of CO2 and CH4 , with up to a 35% expected rise in nitrous oxide due to the improper use of nitrogenous fertilizers. Climate models predict a substantial impact on agricultural productivity in the 21st century, with rising temperatures and more frequent extreme weather events (NASA, 2022). To maintain agricultural productivity, it is imperative to understand the effects of increasing temperatures, shifting precipitation patterns, and rising CO2 levels on soil health. It is noteworthy that climate is one of the key factors influencing soil formation, alongside four other factors. Temperature and precipitation directly affect soil formation by providing the necessary conditions for weathering and biomass production. The sum of active temperature and precipitation evaporation ratio are critical parameters that determine energy consumption for soil formation, water balances in soil, organic-mineral interactions, and the transformation processes within the soil. However, human activities such as population growth, deforestation, disruption of marine ecosystems, and the greenhouse effect contribute to climate change, leading to denudation, depletion of soil organic matter, destruction of soil structure, erosion, and desertification, ultimately causing a decline in soil health and environmental degradation (IMD, 2021). Despite being a gradual process, climate change, characterized by small, long-term changes in temperature and precipitation, significantly influences various soil processes, particularly those related to soil fertility. The anticipated effects of climate change on soils primarily involve alterations in soil moisture conditions, increased soil temperature, and elevated CO2 levels. Understanding the consequences of climate change on soil health is crucial, as it has far-reaching impacts on agriculture, biodiversity, carbon cycling, and ecosystem resilience in the face of an evolving climate (Nunez et al., 2019).

19.1 Introduction

In self-pollinated crops, the methods of selection aim at improving individual plants. On the other hand, in cross-pollinated crops they aim at improving a population of plants. A population is a large group of interbreeding individuals. Hence, selection is called population improvement in cross-pollinated crops. Selection in self-pollinated crops results in isolation of pure breeding lines which is the end product. But in cross-pollinated crops, it results in an improved population which is used as the commercial cultivar. Improved inbred lines (also called inbreds) for producing hybrids can be obtained from such populations. Again, like many rounds of selection being practised in different inbreeding generations in self-pollinated crops we are also practising many rounds of selection in cross-pollinated crops. But, unlike self-pollinated crops selection in cross-pollinated crops is followed by intermating to develop a new population before starting another round of selection. One cycle of selection consists of selection of individual/family and intermating of the selected units. Such cycle is repeated till we get the improved population. This method of practising the cycles of selection and recombination in a population is called recurrent selection or population improvement. Frey (1983) prefers the use of recurrent selection for closed populations where no new germplasm is added to the population during selection. Population improvement was used for a group of breeding techniques where all aspects are similar to recurrent selection but with the provision of adding new sources of germplasm whenever feasible. It is only a matter of coincidence that past history of application of recurrent selection has been limited to closed populations, but its basic aim has always been the accumulation of favourable genes, without any restriction on the migration of new genes during the course of selection. Apart from a slight nuance, population improvement and recurrent selection are two titles of the same principle and procedure of manipulating the genetic potential of populations. Recurrent selection can also be applied in self-pollinated crops.

Water is a critical input for agricultural production and plays an important role in sustainable agriculture and food security. Agriculture is the principal user of water, accounting for around 70% of total withdrawals. Producing each calorie of food requires approximately one litre of water.

Abstract

Cyanobacteria, the Gram-negative photosynthetic prokaryotes are able to produce a wide range of secondary metabolites. Some of these metabolites are of general concern due to their toxicity and known as cyanobacterial toxins. These cyanotoxins are reported widely due to human and animal health hazard. On the basis of their toxicological target, these cyanotoxins can be classified into five different groups: hepatotoxins, neurotoxins, cytotoxins, dermatotoxins and irritant toxins (lipopolysaccharides). Hepatotoxins constitute a family of cyclic peptide variants and are classified as microcystins and nodularins. These hepatotoxic peptides possess a high degree of cellular specificity to the hepatocytes with similar mode of action and act as potent inhibitors of protein phosphatases 1 and 2A (PP1 and PP2A).

G    :    Gibbs free energy OR Guanine.

G proteins    :    G proteins are intracellular proteins that bind GTP and convert it to GDP in the process of cell signal transduction. There are two kinds of G protein, the heterotrimeric (α,β, γ) receptor-associated G proteins, and the small G proteins, such as Ras and Raf, that act downstream of many transmembrane signaling events.

Abstract
As the agricultural sector progresses, brands must implement a cohesive strategy that harmonises developing technologies, adaptive regulations, and a profound comprehension of changing consumer psychology. This chapter examines how the strategic integration of these three factors can augment brand value and foster enduring consumer loyalty. The chapter initiates by delineating the fundamentals of brand development within the agricultural sector, emphasising the essential components of brand identification and the principal economic and psychological factors influencing customer endorsement of agri-brands. It subsequently explores the crucial function of technology, analysing how digital instruments, blockchain, artificial intelligence, and immersive technologies might transform branding tactics and enhance transparency and consumer involvement. The policy frameworks that direct brand creation are equally significant. This chapter examines the influence of regulatory requirements, sustainability initiatives, and intellectual property rights on brand integrity, credibility, and access to global markets. It subsequently examines the economic benefits of technology-driven and policy-compliant branding, including enhanced customer willingness to spend, elevated brand loyalty, and competitive advantages. This chapter emphasises the significance of psychological resonance for sustained brand success, while also exploring the roles of emotional branding, persuasive narrative, and the utilisation of cognitive biases. It ultimately offers techniques for the integration of technology, policies, and psychological involvement into unified brand creation, while also tackling the issues of reconciling innovation with compliance. This thorough chapter provides agricultural companies with case studies and forward-looking insights to effectively manage the changing landscape, yielding both substantial economic benefits and lasting emotional ties with consumers.
Keywords: Brand development, technological advancement, policy interventions, psychological resonance, developmental procedures.