eChapters

There are 437 tribes in India and Andhra Pradesh is inhabited by 33 tribes. Of these, 13 tribal groups  inhabit in high altitude zone of Visakhapatnam. Livelihood security is the ability of a household to meet its basic needs like food, health and shelter, basic education and community participation. Livelihoods can be made up of a range of on-farm and off-farm activities which together provide a variety of procurement strategies for food and cash.

World-wide, both in developing and in developed countries;family farming is one of the most predominant forms of agriculture. It includes a wide spectrum of farm sizes and types. In high-income economies, it ranges from very large land holdings that are easily cultivated by one or two family members with the use of labour-saving machinery and hired labour. In low-income economies,with small holdings of a few hectares or less and that are often oriented towards subsistence with low marketable surplus.

Women hold up half the sky’ according to Chinese saying. This is true with the Indian scenario as well, since women make up half the country’s population. The rural women in India constitutes nearly 77.00 per cent of the total female population. About 79.00 per cent of rural women workers are involved in agriculture related pursuits as cultivators and labourers. Farm & home are integral parts in the rural society in India and the ‘house wifes’ in the farmstead often plays multiple roles as producer, entrepreneur, workers, consumers, and homemaker. Women are more sensitive than men to the extremes of poverty and its consequences.

The prosperity and growth of a nation depends on the status and development of women as they constitute about 50.00 per cent of the human resource of the country. Women play a significant role in agriculture and allied fields. She also performs several management and decision making roles in farming and home making practices with her male counterpart and sometimes alone.(Sreenivasulu and Punna Rao, 2005). Khelkar (1995) found that 64.55 per cent had medium level of farm management followed by high and low 18.18 per cent and 17.27 per cent respectively.

Indian economy is basically an agrarian economy (Saxena, 2012) and the majority less literate and unskilled population living in rural areas does not fit into the employment market. Employing 55% of labour force, agriculture sector is a major employment provider (Chand, 2014). However, the seasonal nature of Indian agriculture leads to seasonal and cyclical unemployment. This situation can be altered by generating employment opportunities through nurturing entrepreneurship in agriculture (Rehman et al., 2012).

The Indian agriculture is on the threshold of a second revolution. It is becoming increasingly clear that the next leap will come from the Information and Communication Technology (ICT). Even though ICT has developed very well, its penetration to the farming community seems to be very less. At the same time, it is difficult for the extension agent to personally attend the queries of every farmer individually. With the decreased number of extension workers, there is a need to use the latest technologies for delivering extension services.

Kerala State receives an average annual rainfall of about 3000 mm but with high variability. The demand for water in Kerala is mainly for drinking, agriculture, power generation and aquaculture as well as for prevention of salt-water intrusion. Currently 71 per cent is used for irrigation , 18 per cent for domestic use and the rest is for other purposes. However, Kerala is one of the States with lowest per capita water availability among the Indian states. Basak (1998) reported the per capita water availability in Kerala was only 69 per cent of that of the country in 1981 though the general perception is contrary to this.

Information and Communication Technology is ruling the world in all walks of life and access to mobile phones and internet facility is growing in India at a rapid rate in recent years. However, the access to internet based technologies have confined primarily to the urban areas. Rural communities have not been able to gain to the same extent from IT. As a means of agricultural technology transfer to farmers, information technology has had a limited impact.

Information Technology can play an important role in disseminating agricultural information to the farmers by using various multimedia sources. Farmers are more desirous and anxious to get quick, accurate and authentic information in the changing scenario of agriculture at local and at global levels. Dissemination of the required and recent agricultural information to the farmers in scattered villages at the variegated geographical situation in India is very difficult task. Transfer of technology to farmers is not a one time exercise because new farm technology is being constantly evolved. A continuous flow of technologies in an appropriate manner is vital to provide quick benefit for the development of the farmers. There has been a technological explosion in the field of agriculture. This demands that the farmer has to know all aspects of technology prior to its adoption. Hence Interactive Multimedia Module (IMMM) has potential to reach the unreached.

Web-education Technology

“Educating the people through web” this process is called web-education. The World Wide Web provides new opportunities and hopeful future for distance education over the Internet and the distance education is becoming a widespread used for quite a long time through Newspapers, Radio and TV. Now-a-days mostly the World Wide Web (WWW) getting vital role in distance education, e-learning and distance learning since the networking technologies are emerging very rapidly in the media dominant era. The connectivity of the internet to different kind of people around the world is increasing steadily, like TV and Radio. The World Wide Web and other Internet–based collaborative modern communication technology tools have significantly enhanced the ability to train and educate people electronically.

e-SAP is one of the important emerging and efficient dissemination tool for agricultural pest management. e-SAP refers to electronic solution for  agricultural pest management. e-SAP is a ground – breaking application built on the backdrop of agricultural pest management. Its foundation lies on a unique platform that facilitates the storage access and transfer information between all stakeholders in agriculture. It enables rapid and delivery of farm data in various forms including multimedia to researchers, policymakers and other users in real time.

In India, self employment has been recognized as an essential force of development in rural areas. It has emerged as a strategy designed to improve the socio-economic life and mainly focuses on extending the benefits of development to the poorest in the rural areas improving their standard of living and self-realization. SHGs in India are integrating the low income segments with rest of the rural community by ensuring them a better contribution in a more equitable share in the benefit of developments. These Groups are not only speeding up economic growth, but also providing jobs and improving the quality of rural life towards self-reliance. Self-employment needs a very wide ranging and comprehensive set of performance, relevant to all aspects of rural economy and covering rural people including skilled, unskilled and landless labours and artisans of Rural India. The Rural Indians put their entrepreneurial skills in all the rural development performance  but their economic status has not improved to the expected level. They have much potential, despite they are ignorant of converting their skills into reality.

The transfer of technology keeps the wheels of agriculture development moving. The existing transfer of technology mechanisms and extension programs are either slow or ineffective in bridging the linkages between the research community and the farmers. Information Communication Technologies (ICT) in agriculture is an emerging field focusing on the enhancement of agricultural and rural development. The advancements in ICT can be utilized for providing accurate, timely, relevant information and services to the farmers, thereby facilitating an environment for more remunerative agriculture.

The ICT enabled extension systems act as a key agent for changing current agrarian situation by improving access to information, sharing knowledge, providing incredible opportunities and enabling the empowerment of farming communities. In order to extend the benefits of ICT’s to the disorganized and disadvantaged farming sector, one of the road maps to achieve them are access of ICT’s to villagers through Mobile telephony.

Today, in many countries mobile phones are being used by farmers, not only as a person voice communication medium but also to provide access to  information through sending message service (SMS), multimedia messages service (MMS) and access to the internet. Across the developing world, there are programmes that give farmers access to research and best practices, weather information and market prices via SMS, Interactive Voice Response (IVR) or call centers.

Technology adoption is mounting every day in the field of agriculture. The greatest need of the day is to effectively communicate the information related to farm technologies to the millions of farmers to educate and to adopt them in order to modernise their agriculture. Inspite of our best efforts, only 25 to 30 per cent of the modern agricultural technologies have reached farmers. This modern technology however has been restricted to favourable farming situation only.

Water is one of the most important production assets and securing access to and control and management of water is key to enhance livelihood base of any country like India where most people depends on agriculture. India is endowed with rich and vast diversity of natural resources, water being one among them. But water resources in India are unevenly distributed over the country. The more than 50 per cent of the total resources distributed with five states namely Uttar Pradesh, Odisha, Andhra Pradesh, Karnataka and West Bengal (MWR, 2008) and left other states much prone to water scarcity.

The digital revolution is radically shifting how people create, manage, share and publish information, as well as how they relate, collaborate, communicate and share resources. Information and Communication Technologies (ICTs), Social Media, Web 2.0 and mobile applications have also significantly changed the livelihoods of the local farmers especially in developing countries.

India’s agrarian culture and economy is undergoing drastic changes. In this progressive path of agricultural resurrection, a comprehensive multidimensional understanding of agricultural development is of great importance. In the present context of Kerala, where the local administrative bodies are vested with more powers to plan and execute need based agricultural development activities, a clear understanding of the concept of agricultural development among the major stakeholders shall serve as a firm base for development.

Climate change is a complex problem involving varied interactions between the environment, natural resources (land, crops, animals and water) and people. These interactions are likely to change the ecological and agricultural landscape, and therefore influence agricultural and animal production. The Intergovernmental Panel on Climate Change (IPCC) has dictated that global warming/climate change could lead to many environmental problems i.e., Drought, floods, crop and animal farming, food production, and health hazards etc. Agriculture is closely dependent on the endowment of natural resources and environmental conditions of soil and climate. India is divided into many agro—climatic zones depending upon rainfall, agriculture and soil fertility. The agro climatic conditions of India and the various other factors that largely determine the cropping patterns vary throughout the country. Warangal district falls into two agro climatic regions namely Southern Telangana Zone and North Telangana Zone.