eChapters

In India farming was traditionally subsistence in nature but with the passage of time, the nature of farming has changed to commercialized system faming. With the commercialization of farming, price of the product along with its quality has become an important factor in marketing. Quality and safety issues have also gradually gained importance as people in general have become conscious and aware of the hygiene, health and safety issues related food and food products. Perishability of food items requires more emphasis on its quality and safety. The formal system of regulations in quality and safety standard has been mainly the contribution of the developed world. The International market has set a high standard of quality and safety of agriculture products. In the country the standardization of quality and safety of agricultural products has gained momentum in the last 10-15 years.

Introduction

Marketing as we know plays an important role in the proper utilization of any crop irrespective of its type and variety. Unless and until producer is not able to market his crop efficiently, he will not get the remunerative price for his produce. For the past few years marketing part is getting more attention than production as giving 100 per cent to the production side only will not pay much to the farmers. Proper distribution of the product to its proper place where demand is more and that too in time is also important. Government is also encouraging the farmers for marketing of their produce in a right and effective manner. No doubt every crop is in need of efficient marketing but fruits because of more perishable in nature require advanced marketing facilities.

Introduction

Floriculture is the branch of horticulture concerning cultivation of flowering and ornamental plants for gardens and floristry. It includes cut flowers, cut greens, bedding plant, houseplants, flowering garden and pot plants etc. It is a fast growing industry. Urbanization and rising living standards of the people has lead to steady increase in demand of flowers and flower products making floriculture as one of the most important commercial trades in Agriculture. It has been found that commercial floriculture has higher potential per unit area than most of the field crops and is therefore a lucrative business.

Abstract

This paper illustrates the summary of work by different groups on the potential for agribusiness and marketing research by agricultural economists over the past decade. Methodology to establish research priorities in agribusiness and marketing are reviewed. This review leads to a consideration of the agribusiness research issues including the funding sources, identifying users of agribusiness research, data needs, and limitations of agribusiness research programs. This paper also presents a potpourri of  suggested research initiatives in agribusiness research for agricultural economists. Research in these areas may be difficult for a number of reasons including, decreased reliance on economic theory as the soleparadigm, providing competitive advantage to a single agribusiness firm while balancing public and private needs, funding sources, and data confidentiality. Recommendations for outlets for academic research are presented.

Introduction

In recent past vegetable cultivation took enormous turn over because of increased population, inflow of tourists and increased per capita income in the Bay Islands as well as India. Population in these islands is increasing due to immigration of people from main land and the land area is limited.

Introduction

Potato is the fourth most important food crop in India after rice, wheat and maize. India is second largest producer of the world after China having a production of more than 45 million tones. The major producers of potato  are Uttar Pradesh (14.43 million tones) followed by West Bengal (11.6 million tones) and Bihar (6.6 million tones) during 2012-13. In Uttar Pradesh during rabi 2013-14 the total production of potato is expected to be 46.2 million tones. The major potato producing districts in Uttar Pradesh are Agra, Farrukhabad, Firozabad, Hathras, Kannauj and Barabanki. Potato arrival is maximum in Farrukhabad, Kanpur and Varanasi  APMC Mandi and the highest arrival is in the month of march and lowest is in the month of October.

Introduction

Mushrooms are very nutritious products that can be generated from lignocellulosic waste materials; and are in rich in crude fibrend protein. In fact, mushrooms also contain low fat, low calories and good vitamins. In addition, many mushrooms possess multi-functional medicinal properties. Edible mushrooms once called the “food of the gods” and still treated as a garnish or delicacy can be taken regularly as part of the human diet or be treated as healthy food or as functional food. The extractable products from medicinal mushrooms, designed to supplement the human diet not as regular food, but as the enhancement of health and fitness, can be classified into the category of dietary supplements/mushroom nutriceuticals (Chang and Buswell, 1996).

Abstract

India, ranks first in marigold production among the loose flowers followed by chrysanthemum, jasmine and tuberose. Today, there is huge demand for natural colours of marigold, calendula, hibiscus, Petunia etc.in the international market.
 
A study on primary data was done to examine the production and marketing cost and profitability of marigold flowers. Data were collected through multistage sampling technique from farmers of Bhaderwah tehsil of Doda district in Jammu And Kashmir State.

Introduction

Our national food security depends on our ability to conserve all our biological wealth.

Dr. M.S. Swaminathan (Biodiversity, Principle and Conservation, 2002)

Variation is the law of the nature. It occurs everywhere and every moment. The variety and variability of organisms and ecosystem is referred to as biological diversity. Biodiversity is the most significant asset and constitutes enduring resources for supporting the continued existence of human societies. The agricultural biological diversity more commonly referred to as agro-biodiversity, has been fast emerging as a strong, evolutionary divergent line from the biodiversity, which deals with life form at large (Kumar and Asija , 2002). Agro-biodiversity is basic to the farming system.

Introduction

India is the largest producer of vegetables in the world after China, contributes over 13% to world vegetable production and occupies first position in the production of cauliflower, second in onion and third in cabbage. Amongst vegetables, India is the largest producer of Ginger and Okra and ranks second in Potatoes production (10%), Onions, Cauliflowers, Brinjal, and Cabbages, etc. During 2012-13, India exported vegetables worth  1516.33 crores. The average productivity of vegetables in the country is 17.61 t/ha.

In the recent years it has been increasingly realized that only increase in physical production of crops no longer guarantees the smooth development of agriculture at both the farm and the national economy levels unless and until it is linked with efficient system of marketing. As such, now a day in planning for agricultural development specially in developing economies marketing system had drawn much more attention than customarily assigned to it. Efficient marketing of agricultural commodities in general and fruits crops in particular plays an important role in safeguarding the interest of producer as well as consumer.

Abstract

In this paper we studied the economics of marigold flower in Eastern Uttar Pradish Floriculture has assumed a definite commercial status. Its potential as a viable agribusiness has also been recognized. Diverse agro-climatic conditions permit perennial production in one part of the country. This sector provides employment to millions. Floriculture was practiced only on small farms but now a few large ones have been set up. The collected information were analyzed and presented in tabular form. Making small size mala on small and large farms were higher than the large size mala. There return per Rupee of investment were estimated that the  1.66, 2.08 and  1.84, in the account of small size, large size farms and overall, respectively. The percentage of total marigold produce sale indifferent marketing channels indicated that 90 per cent produce sold in II marketing channel where as next 10 per cent marigold flowers sold directly to the consumer i.e. channel I. The retailer’s level the marigold flowers were sold to the consumers in different forms such as flower basket, bouquet and in other farms as demanded by the buyers. The marketing cost and marketing margin (Price spread) may differ from the channel to channel. The marketing cost and margins also depend upon the form in which the product reaches the ultimate consumers.

Abstract

India is the prevalent prime producer of moringa [drumstick] with an annual production of 2.2 million tonnes of tender fruits from an area of 38,000 ha. Among the states, Andhra Pradesh leads in both area and production [15,665 ha] followed by Karnataka [10,280 ha] and Tamil Nadu [7,408 ha]. In other states, it occupies an area of 4,613 ha. Tamil Nadu is the pioneering state in so much as it has varied genotypes from diversified geographical areas, as well as introductions from Sir Lanka. Farmers found that growing moringa crops during summer season was remunerative. Thus, moringa gained a foothold as a summer vegetable. Its unique flavour and aroma became very popular. For South Indian any meal without moringa and pulses is considered incomplete. The demand for the moringa pod also increased due to increased urban settlements and migration of people to urban colonies. Based on the significance of moringa in the human diet this study might more viable with the specific objectives of to assessing the marketing strategies for promotion Periyakulam annual moringa seeds in Tamil Nadu.

Agricultural sector need efficient functioning of its markets to stimulate economic growth and incomes of the large rural population dependent on agriculture. More than three-fifths of India’s population draws their livelihood from agriculture that adds just one-fifth to its GDP. There should be obvious serious concerns about efficient functioning of this sector both in terms of its output / productivity and its marketing. While output and productivity are supply side factors, markets provide an intermediate link between producers and final demand by consumers. An efficient marketing system is pertinent for optimization of the resource use, output management, improving farm incomes, growth of agro -based industry and enhancing value addition. The efficient markets are also important for the stable consumer prices, higher returns to the farmers and reducing post harvest losses. Efficiently functioning markets add to welfare of producers as well as consumers. For markets to work efficiently it is pertinent to link the farm gate with retail outlets so as to reduce losses and marketing costs. However, it requires an institutional framework and infrastructure to prepare the produce in the form demanded by the consumers.

Introduction
India possesses wide range of climatic and physio-geographical conditions, which are favourable for the production of various kinds of horticultural crops such as fruits, vegetables, flowers, nuts, spices, plantation crops (coco nut, cashew nut and cocoa) etc. The production of fruits and vegetables (F&Vs) in India is 81.2 million tonnes and 162.2 million tonnes from an area of 6.9 million hectares and 9.2 million hectares respectively during 2012-13 (NHB, 2013).  India is the second largest producer of F&Vs in the world after China. India’s share in the world production of F&Vs is 11.84 per cent and 13.36 per cent respectively (Lagzi, 2013). The importance of horticultural sector can be gauged from the fact that the contribution of horticulture sector in agricultural gross domestic product (agri-GDP) stands at around 30 per cent (Economic Survey, 2013-14).

Abstract

Inspired by the human eye to brain assessment process, computer vision technology has demonstrated its potential for monitoring and controlling of several operations in food industry. Computer vision technology is, therefore, applied extensively in food drying process for monitoring nutritional value and sensorial characteristics because of its promising characteristics such as reliable objectivity and repeatability. In this chapter, after providing a brief explanation of the computer vision technology and its prerequisites and principles, an example is given to elucidate how this technology is used for monitoring the visual attributes of foodstuffs during drying process. Overall, monitoring the visual properties of food products like size, shape, color, and texture in off-line mode are the most popular issues to fascinate researchers’ attention to apply the computer vision technology in food drying. Nevertheless, industrial applications of the computer vision technology for real-time monitoring and control of food drying facilities as final goals of its introduction in food drying industry seem to be limited. For future studies, it is suggested to apply this unique technology along with advanced soft computing methodologies for in-line monitoring and control of food drying process in order to achieve high quality dried products. Finally, outlooks and potential employment of this technology in food drying domain are discussed as well.

Abstract

By loosely inspiring the actions of neurons in the human brain, artificial neural networks (ANNs) are widely accepted as a powerful nonlinear adaptive approach to tackle complex, dynamic, highly nonlinear, and ill-defined problems in an increasing number of fields of food industry.They have been used extensively in food drying to solve problems of nonlinear function approximation, pattern recognition, data description, optimization, simulation, pattern recognition, control, data sorting, clustering, and noise reduction, due to their massively parallel structure and capability to learn from examples. In this chapter, after providing a brief description of ANN technology and its principles as well as the structure of the most commonly employed ANNs in this context, an example is given to explain how the ANN technique is used for modeling and controlling food drying process. Generally, modeling, prediction, and optimization of heat and mass transfer, thermodynamic performance indicators, and quality parameters as well as physico-chemical attributes of dried foods are the most popular subjects to attract researchers’ attention to apply the ANNs in food drying industry.

Abstract

Packaging plays an important role in the food processing Industry. It makes food more convenient as well as gives the food greater safety assurance from microorganisms, biological and chemical changes such that the packed foods can have longer shelf life. In order to meet the huge demand of processed food with longer shelf life, various methods of preservation and packaging are being used in the food processing industry. Drying and dehydration is one of the method which helps preservation of a perishable commodity against deterioration or spoilage.

Abstract

Most dryers operate at low thermal efficiency. The development of models and control systems offers an opportunity to improve dryer operation and efficiency. Dryer control is very important and with deeper understanding of the drying concept, new “smart” dryers can be made more reliable and more cost-effective than classical dryers. This chapter will provide an overview of necessity of control and safety measure in food drying system, and terminology related with drying control system. Different control strategy includes conventional and advanced techniques implemented in drying operation are reviewed  here and simple outline of intelligence control system in drying technology are briefly described in succeeding section. Various hazards in drying process and risk and safety management will also be discussed.

Abstract

Water, the most important component of common foods, is considered to be desirable as well as undesirable in the different food systems. Water-solid interaction in food systems controls various biological, biochemical and biophysical reactions affecting their acceptability. The retention or release of water from solid has been quantified in the terms of sorption isotherm. Sorption isotherm techniques have been used to characterize and identify the type of water-solid interaction in different food products. Sorption isotherm provides various information useful in designing and optimization of drying, storage, packaging, predicting quality and shelf life of the product.