eChapters

Cotton, the traditional and important commercial crop has been in cultivation in India for more than five thousand years. Though synthetic / man-made fibre has made inroads, cotton deserves the prime position not only in India but also in the world. The Northern hemisphere accounts for more than 90% of the total world production. Whereas countries like China, US and India together account for 50% of the production in the world. In India, cotton farming provides livelihood for over 4 million farm families. Various allied activities like ginning, spinning, weaving, textile processing, garment manufacturing, marketing etc., provide employment to several million people.

Prices of major spices such as chillies, jeera, turmeric and cardamom are being driven to the ground by higher production, poor export earnings and a lack of working capital with traders to hold the stocks. Last December, all these spices were at record highs. With the prices ruling high last year, the acreage of most of the spices has increased this year, indicating excess production. The chilli acreage has increased by 15% to 20% while the land under jeera crop is estimated to have gone up by over 26%. The turmeric production is heading for a historic high of 82 lakh bags (each bag of 70 kg) and cardamom is having a bumper harvest.

Random workplace surveys in the UK have proven that the staff can get pretty steamed up over hot drinks. Nine years ago, London Underground staff, in fact, threatened to go on strike when kettles were introduced to replace tea urns. Their grouse: it will make them late for shifts. When the credit crunch dried up the free watering holes in many companies, a survey by uSwitchforbusiness.com in 2010 claimed that trouble was brewing. It warned: "Cutting out the free cuppas may add to the bottom line, but there may be a far greater price to be paid in staff morale." Tea or coffee - free or not - is the preferred poison at work.

Pulses are important food crops due to their high protein and essential amino acid content. Pulses are used as food and animal feed. India is the world’s largest producer, importer and consumer of pulses. Many exporting countries are dependent on India for marketing their pulses. Even though India is the world’s largest producer and consumer of pulses still there is a gap of 2-3 million tonnes between the production and consumption of pulses in the country and the gap is met through imports.

Basmati Rice

Basmati Rice is a simple grain, yet throughout history it has been on royal menus of various cultures as the main dish. From the pilav of Turkey, polou of Persia, pilafs of the Steppes, the isotos and paellas of the Mediterranean, to the pulau of India it has been served to great sultans, maharajahs, shahs and emperors. Spices, nuts, dried fruits, vegetables and herbs are a natural for Basmati rice. Basmati rice transforms rice dishes into extraordinary meals. Also known as the “Queen of Rice”, this highly aromatic grain that is long and elegantly thin, has originated from Vasumati which means earth recognized by its fragrance. The full exposition of the word is from Hindi. Bas originating from Prakrit Vas which has a sanskrit root- Vasay connoting aroma; and mati from mayup meaning ingrained from the origin. Common usage has changed Vas to Bas while joining bas and mayup the latter changed to mati.. Thus the word Basmati originated.

Setting price is a critical component of successful marketing. Vegetable growers have a greater level of control than most other growers over marketable yields, input costs and price. The closer a grower is to the consumer, the more control over price the grower has. Buyers perceive price to represent value of the product. Underpricing, or pricing too low, gives the perception that the product is inferior, while setting the price too high often drives customers away. Many growers make the mistake of setting the price too low at the beginning of the marketing season when competition is less and demand is strong and then find it difficult to increase price later in the season. Before setting price, gauge the level of competition and the consumer demand for your product. For example, organic produce may have a stronger demand in urban areas, so prices can be set at a higher level. Also, early-season produce, such as tomatoes, has high demand with little competition in most markets, resulting in a higher price range.

Potato is a major food crop, grown in more than 100 countries in the world and it is one of the major commercial crops grown in India. India ranks third by contributing around 7.5% to the world’s production. During 2006-07, 27 million tonnes was produced in an area of about 1.5 million ha. However, potato consumption per capita in India (14.8 kg/head/year) is one of the lowest in the world and hardly one per cent of the potato is processed.

Among fresh vegetables, onion, tomato and mushroom are reported to be highly export competitive. India ranks first in the world accounting for around 21 per cent of the world area, planted to onion. Globally, the country occupies the second position, after China, in onion production with a production share of around 14 per cent. Productivity of onion is low at around 11.4 metric ton/ha, which is significantly lower than the world average of 17.3 metric ton/ha. Besides India and China, the other major onion-producing countries are Turkey, Pakistan, Iran, Japan, Brazil, United States of America and Spain. It is produced for both domestic consumption as well as exports. India produces all varieties of onion - pink, red, yellow and white, big or small.

Sugar originated from the Arabic word “sharkara” and is derived from the sanskrit world “sharkara”. Sugar is an important part of the daily diet and  forming a class of edible substances which includes  sucrose, lactose, and fructose. It provides the human body with requisite carbohydrates and is basically extracted from sugar cane and sugar beet.  Found in fruits, honey, sorghum, sugar maple and in several other sources, it is the main ingredient of candy which is loved by children the world over. Yet, it has been  blamed for causing tooth decay and excess consumption of sugar has been associated with a host of ailments like diabetes, obesity, weight gain, depression, joint pain, fatigue and insulin resistance and even cancer.

Price mechanism is an economic term that refers to the buyers and sellers who negotiate prices of goods or services depending on demand and supply. A price mechanism or market-based mechanism refers to a wide variety of ways to match up buyers and sellers through price rationing.An example of a price mechanism uses announced bid and ask prices. Generally speaking, when two parties wish to engage in a trade, the purchaser will announce a price he is willing to pay (the bid price) and seller will announce a price he is willing to accept (the ask price).

Agriculture occupies a significant place in the economy of India. It contributes nearly 20% to the Gross Domestic Product [GDP] and provides employment to around two-thirds of nation’s population Agricultural commodity exports account for nearly 20 per cent of the total export earnings of the country. The agricultural produce sector has been one of the most important components of Indian economy. Considerable progress has since been achieved in scaling new heights in the production of foodgrains, commercial crops like cotton, sugarcane, tea etc., fruits, vegetables and milk. The increasing trend of agricultural production has brought, in its wake, new challenges in terms of finding market for the marketed surplus. There is also pressure from all segments of agricultural economy to respond to the challenges and opportunities that the global markets offer in the liberalized trade regime. To benefit the farming community from the new global market access opportunities, the internal agricultural marketing system in the country also needs to be integrated and strengthened. In particular the market system has to be revitalized to a) provide incentives to farmer to produce more; b) convey the changing needs of the consumers to the producers to enable production r burning; c) foster true competition among the market players and d) to enhance the share of farmers in the ultimate price of his agricultural produce.

Since time immemorial, women have played and continued to play a key role in conservation of basic life support system, such as, land, water, flora and fauna. Women power at present constitutes nearly half of the global population and account one third of the total work force. They contribute more than half of duties and responsibilities but are not given proper rights. In India till now rural women continue to struggle with dual responsibilities of economic production and domestic labour, and most are confronted by poverty, illiteracy, high health risks, inadequate access to productive resources, and lack of credit/market access. The empowerment and autonomy of women and the improvement of women’s social, political, legal and economic status is essential for sustainable rural development

Both women and men play critical roles in agriculture throughout the world, producing, processing and providing the food we eat. Rural women in particular are responsible for half of the world’s food production and produce between 60 and 80 percent of the food in most developing countries. Yet, despite their contribution to global food security, women farmers are frequently underestimated and overlooked in development strategies.

Rural women are the main producers of the world’s staple crops – rice, wheat, maize – which provide up to 120 percent of the rural poor’s food intake. Women sow, weed, apply fertilizer and pesticides, harvest and thresh the crops. In the livestock sector, women feed and milk animals, while raising poultry and small animals such as sheep, goat, etc. Also, once the harvest is in, rural women provide most of the labour for post-harvest activities, taking responsibility for storage, handling, processing and marketing.

1. Feminization of Agriculture

Almost all active women in rural India can be considered as ‘farmers’, in some sense – working as agricultural labourer, unpaid workers in the family farm enterprise, or combination of the two. Moreover, several farm activities traditionally carried out by men are also being undertaken by women as men are pulled away into higher paying employment. Thus rural India is witnessing a process which could be described as ‘feminization of agriculture’. The significantly high and growing population of female headed households has also highlighted women’s contribution to agriculture.

The interventions for women empowerment was perhaps started intensively since fourth plan period. Subsequently many more initiatives are taken for the total all round development of women in this country.

A. 4^TH FIVE YEAR PLAN (1969-1974)

Farmers Training and Education Programme

It was for the first time in the 4^th Five Year Plan that an effort was made by Ministry of Agriculture to address the training and extension needs of women farmers with new and improved technology through “Farmers Training and Education Programme”, in which a network of 150 Farmers Training Centers were established to close the visible gap between the recommended package of practices and the farm women’s knowledge and skills about them. In this programme, a linkage of the supply of production inputs with improved technical training, supported by Farm Radio Broadcast and Functional Literacy was provided. The unique feature of this programme was that for the first time, a cognizance of women’s participation in agriculture was taken. The experience of the programme had shown that the states which gave due importance to this programme, especially in terms of curriculum planning and syllabus formulation (based on true status and needs of women farmers), achieved very good results. It was, this programme, which focused many issues that had to be categorically considered while planning and implementing agriculture support programmes for women farmers.

Women are the backbone of rural economy. They play a significant role in domestic and socio-economic life of the society. National development is not possible without developing this important and substantial segment of any society. To achieve anything, women are obliged to surmount host of obstacles. The difficulty in gaining access to land, credit and agricultural inputs hampers their potential as producers who feed the world. Barriers of tradition and discrimination have limited their access towards technology, training and education. Moreover, the extension approaches and strategies usually followed for transfer of technology to women are not keeping match with their specific needs and problems. The World Food Summit convened by FAO in 1996 drew up a plan of action to address the major impediments to universal food security. It also called for the full and equal participation of both the genders so as to ensure gender equality and empowerment of women.

Food, clothing and housing are the three basic needs of a man. After that the additional requirement of a man are personal health and happiness. These can be considered as human factors. The material factors are agriculture, industry, trade, water resources management, insurance.

The continuous increase in population made the planners, researchers and cultivators to increase the food production to feed all the people. So, the second green revolution has to follow. Due to increase in air temperature and climate change, the cultivation practices to change based on the changing climatic condition. The study of climate is not only necessary for food production, but also needed for transportation, storage, value addition and consumption.

The need of the cloth for man is not only for style. The basic need is to protecting the human body from the climatic factors like heat and cold. Clothing must provide to maintain the body heat at about 37^oC. Clothing must be made based on the local climatic condition. So, the traditional fiber for making the cloth is better for health.

Housing provides the internal controlled climate to the human being. It provides comfort to the inhabitants. Like clothing traditional styles, sites and methods of housing have to be followed based on the climatic condition. Though people are living in the multi-storied building, they have to concentrate on comfort in the case of sufficient aeration and ventilation. In India, the Vastu Sastrum is nothing, but it provides the needs of the human livings for their comfort with sufficient light and air.

The climatic factors for a particular day are not similar to previous day. Similarly, definitely the climate of one season is not similar to other season. Man needs some recreation in the comfort climatic areas. So, he/she needs cool climate for stay that necessitate to air conditioner particularly during summer.

Introduction

Survey sampling is a method of drawing inference about the characteristics of a population by securing a sample. Sample survey techniques are extensively used by government bodies throughout the world and researchers for assessing, for planning and for projection future economy.In a sample survey, the final step of the analysis and drawing inferences from a sample to a population is a very vital and fascinating issue. Since the results of the survey are the basis for policy making, it is the most essential part of the sample survey and should be handled carefully.The object of designing a sample survey is to minimize the error in the final estimates. Any survey involving data collection and analysis of the data is subject to a variety of errors. The errors may be classified into two groups viz., (i) non-sampling errors (ii) sampling errors.

Organizations Indebtedness Towards Society

The organizations in the present world operate as an open system by having ongoing interactions with the society for their existence and effective functioning. There is an interdependence between corporations and societies and as such, company’s activities have a direct impact on the communities with which they work.  As a part of such interactions, the organizations use valuable resources of the society, for producing goods and services, which are exchanged with the customers for a profit margin. Due to these exchanges, the business organizations take away the profits reflecting the debt they owe to the society and the world.

Introduction

Agriculture is the backbone of Indian economy and helps the system as a whole for socio-economy development of the country. Despite 51 per cent of arable land of total geographical area and about 100 million hectares of potential irrigated area, the highest for any country in the world, unfortunately the contribution of agriculture to the grass domestic product is as low as 22 per cent. India is endowed with a wide spectrum of agro climatic conditions and a large variety of fruit crops ranging from tropical, sub­tropical and temperate are grown. In India, the area under fruit crops is 3.5 Mha with a production 45MT which accounts 9.6 % of total worlds production and ranks 2nd in fruit production (Anon., 2005). The country has become self-sufficient in food grains production, second largest producer of fruits and vegetables, but still the per capita consumption per day is hardly of the order of 70 g for fruits and 140 g for vegetables.