eChapters

Abstract

In semiarid climates, a significant component of recharge to basin aquifers occurs along the mountain front. In this scenario Mountain Front Recharge study has been carried along the foothills of Courtallam ,Tamil Nadu. A total of 53 groundwater samples were collected along the foothills and measured for major cations and anions using standard procedure. Saturation index (SI) of carbonate minerals like Aragonite,Magnesite, Calcite and Dolomite,LogpCO₂ and Ionic strength obtained from WATEQ4F output. pH plays a significant role in the saturation index of the minerals. Most of the Carbonate minerals shows undersaturation  with the pH range 7.5. Positive relationship between SI and HCO₃ is noticed. A sharp increase of pCO₂ values towards the foothills region suggests that the groundwater has been recharged by, acquiring longer flow path during its infiltration into deeper level near foot hill region. The SI of these carbonate minerals was spatially distributed to identify the areas of higher SI and also it is compared with the water level fluctuation to understand the recharge process along the foothill region as well as riparian zone.

Abstract

Quality of water is affected by natural and man induced contamination to groundwater system. Area chosen for study has gained its own importance due to the location of two lignite mines and a Thermal power plant in operation. Extensive large scale pumping of water is done for lignite mining. The mine drainage and drainage from thermal power plant along with agricultural return flow from lignite charged waters increases the severity of problem. In order to achieve a panacea for the above-mentioned situation, the study has incorporated and integrated in all related factors to get a meaningful interpretation for groundwater quality and quantity management in and around Neyveli area. The frequent failure of monsoon has added to the existing problem of over exploitation. To attain a panacea for water chemistry groundwater samples were collected for four different seasons. Higher EC and TDS values are observed in Southeast and Southwest part of the study area. In Southwest monsoon and Summer seasons HCO₃Cl dominates the anions, with few representations for SO₄. In Northeast monsoon and Post monsoon season Na + K – Ca + Mg is the dominant. Thermodynamic, studies reveal that groundwater of the region are stable with Kaolinite stability field in all the silicate systems. Bicarbonates derived from silicate mineral weathering are noted in the NW, Northern and in the mining region. These regions are located in the NW and NE part of the study area. Comparison of water quality to standards shows that the water can be used for drinking and for irrigation purposes except in few locations.

Abstract

Radon being the radioactive daughter product of Uranium; the interrelationship between U and Rn has been established in the present study. It is found that Radon coexist with Uranium in the region. A total of 61 samples were collected spatially from hand pumps and bore wells of the study area. Major ions such as Ca²⁺, Mg²⁺, Na⁺, K⁺, F^-, Cl^-, HCO^3-, NO^3-, H₄SiO₄,PO₄- and SO₄^2- and U, Rn were analysed. The lithological influence of U and Radon occurrence is also highlighted. Hard rocks especially Granites are the source for both U and Rn in the study area whereas the lack of correlation exist between U and Rn in sedimentary terrain can be attributed to difference in flow conditions and chemical properties of these elements. 

Key words: Radon, Uranium, Granite, Ground water, Source.
 

Introduction
India possesses wide range of climatic and physio-geographical conditions, which are favourable for the production of various kinds of horticultural crops such as fruits, vegetables, flowers, nuts, spices, plantation crops (coco nut, cashew nut and cocoa) etc. The production of fruits and vegetables (F&Vs) in India is 81.2 million tonnes and 162.2 million tonnes from an area of 6.9 million hectares and 9.2 million hectares respectively during 2012-13 (NHB, 2013).  India is the second largest producer of F&Vs in the world after China. India’s share in the world production of F&Vs is 11.84 per cent and 13.36 per cent respectively (Lagzi, 2013). The importance of horticultural sector can be gauged from the fact that the contribution of horticulture sector in agricultural gross domestic product (agri-GDP) stands at around 30 per cent (Economic Survey, 2013-14).

Entrepreneurship

Entrepreneurship is an activity which helps the entrepreneur to bring changes in the process of production, innovation in production, new usage of materials, creator of market etc. It is a mental attitude to foresee risk and uncertainty with a view to achieve certain strong motives.
The word entrepreneur derived from French verb ‘Enterprendre’ means “to undertake”.

An entrepreneur should have “creative and innovative ideas”. It refers to successful business men who strive hard not only for gain himself in his economic activities but also to grow in all spheres of life.

According to Joseph A. Schumpeter: Entrepreneur is one who innovates, raises money, assembles inputs, chooses managers and sets the commercial organizations going with his ability to identify them and opportunities which others are not able to identify and is able to fulfil such economic opportunities.

Sales Management

According to American marketing Association “Sales management is the planning, direction and control of personal selling, including recruiting, selecting, equipping, assigning, routing, supervising, paying and motivating as these tasks apply to the personal sales force.”

Promotion Mix

The main objectives of promotion mix are to seek buyer’s attention towards the product with a view to : (1) arouse consumer interest in the product (2) inform consumer about the product availability (3) inform the consumer as how is it different from others.

Product

Anything that possesses utility is described as goods. A product is both what a seller sell and what a buyer has to buy. 

According to Phillip Kotler: A product is anything that can be offered in a market for attention acquisition, use or consumption that might satisfy a want or need. It includes physical objects, services, persons, places, organisation and ideas.

According to Stanton: A product is a set of tangible and intangible attributes, including packaging, colour, price, manufacturer’s prestige, retailer prestige and services which the buyer may accept as offering satisfaction or wants or needs.

Pricing

Pricing goods and services is a critical job to maximize the profit of business organizations. Price is the most important determinant of the profitability of the business. Setting the right price can influence the quantities of various products or services that consumers will buy, which in turn determines the total revenue and the profit of the business. Price is the only element in the marketing mix of a firm that generate revenue.

The price of a product or service is the number of monetary units a customer has to pay to receive one unit of product or service (Simon, 1989).

Demand & Sales Forecasting

Demand: Demand usually means effective desire/ willingness for a product. It normally refers to the quantity of a product or services which the buyers are likely to purchase at different prices in a given market at a given time.

The laws of demand states that the price and quantity demanded are inversely related, other things remaining the same (income, tastes, habits, weather, season, region, price of related commodity etc.).

Consumer Behaviour / Buyers Behaviour

Marketing management can succeed easily and smoothly of the behaviour of present & potential consumers are understood properly. Marketing success or failure depends on target customers individual and group reactions. The individual buyer behaves in a different design and pattern depending upon the internal & external marketing environment. The individual attitude & motivation along with economic conditions influence the consumers to behave in a certain fashion. The consumer behaviour is primarily understood in the content of consumption goods. The factors influencing their behaviours are demographic, economic, sociological, cultural and psychological.
The aim of marketing is to need and satisfy target customers needs & wants. The field of consumer behaviour studies how individuals, groups and organizations select, buy, use & dispose of goods, services, ideas or experiences to satisfy their needs and desires.

Grading and Standardization

Grading and standardization is marketing function which facilitates the movement of produce. Grading standards for commodities are laid down first & then the commodities are sorted out according to the accepted standards.
Grading means grouping the products into different classes (which posses the same characteristics) in accordance with the predetermined standards. Grading as the division of products into/commodities into classes made up of units possessing similar characteristics of size and quantity. Grading follows standardization. It is a sub function of standardization.

Marketing Channel

Marketing Channel is an organised network of agencies and institutions which in combination perform all the activities required to link producers with users to accomplish the marketing tasks.
Marketing channel is the route taken by a product as it moves from the producer to the consumer.
It is a part of value chain – what the customers are prepared to pay for goods and services and all activities carried out in chain.
Marketing channels are sets of interdependent organizations involved in the process of making a product or service available for use/consumption. Channels normally describe a forward-movement of products from sources to user. Reverse flow channels is used to reuse or recycle products, and to recycling or disposal of solid waste (ecological goods).

Marketing Information System (MIS)

Market information is crucial to effective marketing management. Business success now requires a sustainable and cutting-edge knowledge base. Information becomes knowledge when it is discriminated, classified, processed and assembled in an appropriate manner. Knowledge is the final entity in the sequence.
Marketing decisions are based on marketing information and research. The scientific decisions are based always on the facts and figures. The information based decisions are useful for solving day to day problems. Marketing information are the facts and figures required for taking the marketing decisions. Marketing information assists marketing decisions in right perspectives. The marketing managers are expected to get all the relevant information. They have to evaluate the information for their purposes. The utilities of each source of information are assessed to have optimum use of the resources. Good information improves decision making process. The marketing managers have to make decisions based on available information and try to collect adequate and correct information from all sources. Establishment of an effective marketing information system (MIS) is essential for adequate and correct marketing decisions.

Marketing Strategy

Marketing strategy is an integral part of marketing planning. In modern day business terms, strategy refers to the matching of the activities of an organization to the environment in which it operates and to its own resource capabilities.

Definition: Marketing strategy is the complete and unbeatable plan, designed especially for attaining the marketing objectives of the firm/business unit. The marketing objectives indicate what the firm wants to achieve, the marketing strategy provides the design for achieving them. e.g. marketing objective of a business unit in the next year (2016) to achieve sales revenue of Rs. 2,000 crore and net profit will be 15 per cent on sales revenue. Then it is the job of marketing strategy to indicate how and where from this sale and profit will come, which product lines/products/brands will accomplish this task and how?

Concept and Meaning of Market

Agricultural marketing management offers key insights into the agricultural and rural development today. Agricultural marketing and its management is an essential element of every economic activity. It is a most creative, dynamic and challenging activity for every kind of enterprises. Agricultural marketing management has significantly changed and it comprises numerous aspects of the needs of the customers over the selling and distribution of agricultural goods and services to customer and adds value to agricultural products and facilitates marketing and agribusiness opportunities in the economy. It deals with identifying and meeting human and social needs.

Abstract

India’s climate policy and its stand in the United Nations Framework Convention on Climate Change (UNFCCC) have developed through a complex and contradictory interactions between global pressures to take actions in the field of climate change, India’s foreign policy orientation, its environmental practices and various other national factors. India has been under growing pressure from the major developed economies and also from many small developing countries to play a leading role in mitigating climate change in keeping with its economic and political importance. National factors, including the very important consideration of maintaining rapid GDP growth, favours a conservative approach, with emphasis on expanding India’s share of global climate space. India ranks high on global climate change vulnerability because of its 7,500 Kilometre-long coastline, high dependence of its agriculture on monsoon, decreasing availability of freshwater and over-exploitation of ground water resources, presence of large population in cyclone-prone areas, low lying river deltas and fragile ecosystems like partially submerged lands, and not least, because of melting of the Himalayan glaciers, which feed close to 70 percent of India’s river waters. In 2008, India formulated a National Action Plan on Climate Change (NAPCC) under international obligations. India’s climate policy has always been the preserve of a small group of individuals protected from societal influence and unaccountable to the public at large. Indian policy makers claim to speak on behalf of those very people who have been consciously excluded from democratic and participatory decision-making. The industrialised economies reluctant to own up to their climate obligation only breeds more cynicism within the Indian society. Whatever the outcome of international conventions on climate change or any kind of global negotiations in the immediate future, India cannot afford to give up on the serious issue of climate change.

Keywords: Climate change, Economics, Policy, Agriculture

Introduction

Urbanization, a vital global phenomenon, refers to the process of city establishment and growth; the term commonly connotes population increase in the city from internal growth and immigration as well as their spatial expansion (Revi, 2007). Recent developments, uncontrolled population growth have been linked with the process of urbanization. Urban areas cover 3% of the global land but it gives shelter to nearly 26% of the global population (U.S. De, 2009). Increase in population growth and industrialization is posing threat to natural resources such as land air and water. Anthropogenic factors have led to change in land use pattern, high energy consumption, high level of generation of waste etc. As per UN survey, by 2050, approximately 70 percent of the global population will be living in cities (UN, World Urbanization Prospects, 2014). Unplanned growth is damaging the existing ecosystems along with that causing climate change and loss of biodiversity.

Introduction

In the recent years, climate change emerged as the single most pressing problem globally, and accordingly received an increased attention (Berrang-Ford et al., 2011). It is evident that human activities are responsible for the climate change. Natural processes may also lead to climate variability and change. The climate change forecasts resulted from simulation models indicate that the future climate is likely to turn into more capricious nature with more occurrences of extreme events (IPCC, 2013b). Future projections according to the World Bank (2010) reveal the need of raising food production by 1.8% per annum between 2005 and 2050 due to climate change rather than 1% per annum if there were no impact of climate change. The effect of climate change can be seen on the quantity and quality of various components in the global hydrologic cycle (Milly et al., 2005; Bates et al., 2008).

In South Asia, vulnerabilities to the climate change are the largest in semi-arid and arid countries, where rainfall is concentrated over a few monsoon months, year to year variations are high, and where water resources are decreasing (Lenton, 2004). Cruz et al. (2007) indicated that climate trends and variability can be characterized by increased air temperatures, which are more pronounced during the winters compared to the summers. Across the entire Asia, both spatial and temporal variability in rainfall trends observed during the past few decades may be attributed to climate change. It is likely to happen that climate change will extend the dry season when negligible or very low flows occur, which particularly affects the water management process due to inability to rely on water storage reservoirs or groundwater resources situated at great depths (Giertz et al., 2006).

Abstract

Women are amoungst one of the most vulnerable groups, being impacted by climate change. Socio- cultural barriers and traditionally ascribed roles make them the key person responsible for arranging primary resources such as fuel, water, food which face a serious threat from environmental stresses such as climate change. Women with the potential in terms of experience and a strong body of indigenous knowledge to combat the increased disaster risks enable their families to cope with climate change. To deal with these stressful situations women both at the local and global level adopt various coping strategies. The coping strategies adopted by them generally involves considerable amount of risk taking as they interfered not only with the household work but also with their income generating activities, education of girls and other opportunities for skill development. This chapter gives a comprehensive view of the gendered impact of climate change, as well as the coping strategies of women. The chapter also highlights the need of developing coping mechanisms into adaptive mechanism and strategies to provide a sustainable solution to deal with the issue of climate change.

Keywords: Coping strategies, Climate change, Gendered impact, Women