eChapters

Years ago before becoming the food producers, humans, for years remained food gatherers and the food collected from wild was sufficient to satisfy the food needs of human on the earth. The ever increasing population demanded more food to quench their hunger which is mainly served by plants but plants have limited intrinsic potential or threshold limit upto which it can put on biomass which ultimately could be consumed as food. Though by making certain modifications in the genetic make-up of the plant, the output can be altered. Before attempting any modification in the genetic make-up, it is necessary to understand the genetics and genetic behavior of the targeted plant. So the aim of studying the genetics and genetic behavior of the plants is to improve the quality and quantity of the produce. The inferences of genetics cannot be directly applied to the improvement but the principles of genetics and the genetic behaviors are set into particular situations. This part of genetics which deals with the improvement of the quality and quantity of the produce with the aim of benefitting mankind is called plant breeding.

Statistics involves procedures for collection, classification, analysis, interpretation and presentation of numerical data (Gupta, 1997). Statistical investigations involves four stages ie. collection of data, compilation of data, analysis of data and drawing inferences. For any statistical analysis, first step is data collection which constitutes the foundation for statistical analysis. The required data may be obtained either through survey or an experiment. Survey is the process of collecting data from a population but have no control over the factors which may affect the population characteristics under study, whereas in experiment, data is collected while control is exercised over the factors which may affect the population characteristics under study. Experiments always and almost provide better information than the survey but surveys are necessary in natural populations. When data is not available, it is collected by any of the two methods i.e. census or survey method. In census method, data are collected for each and every unit of the population whereas in sample method a representative sample is drawn from the population on the basis of which all the conclusions are drawn about the population from that sample.

Availability of genetic variability and exploitation of this variability are two basic requirements of successful crop breeding programmes. The presence of genetic variation in a character is a must for any improvement in that character. If all the individuals in a population are identical i.e. no variation is there, selection cannot be done, so no improvement will be done. In case of crops, if variation is not present or variation is very small, variations are created through hybridization, mutation, polyploidy etc. Selection is identification and isolation of desirable plants from a variable population. A population consists of large number of heterogenous individuals with different morphological expressions. This variability is contributed by three factors: 1. Genetic constitution of individual, 2. Environmental effect on the individual and 3. Interaction effect between gene and environment. These three factors contribute towards the phenotypic variability among the individuals of the population. Assessment of magnitude of variability present in a crop species is of utmost importance as it provides the evidence for effective selection. Phenotypic variation in a population arises due to genotypic and environmental effects.

Important breeding methods can be classified as follows:
    1.    Introduction
    2.    Selection
    a.    Mass selection: Done in self pollinated crops, cross pollinated crops and dioecious crops.
    b.    Individual plant selection: Done in self pollinated crops, cross pollinated crops (line breeding) without control of pollination, artificially self pollinated lines, dioecious plants and clonally propagated lines.
    3.    Hybridization
    a.    Crossing in self pollinated crops.
    b.    Single crosses, double crosses and synthesized varieties.
    c.    Varietal crosses.

Selection is an important activity in all the breeding programmes. Different types of selections i.e. mass selection, progeny selection and cyclic selection etc. are used depending on the mode of pollination of the crop species, the predominant gene action and the breeding objectives. The efficiency of selection largely depends on the extent of genetic variability present in the population and the heritability of the character. Selection is more effective for character with high heritability than those having low heritability. Breeding for higher or better yield is the breeding objective for most of the breeding programmes, but it has low heritability. Yield is considered to be complex or super character which is influenced by many components or contributing traits both in positive and in negative directions. Due to the fact that it has low heritability, selection is done for the yield contributing traits so that yield may be increased through selection. Prior to selection for yield contributing traits, it is always beneficial to study the extent and type of relationship between the character and yield. There are different procedures which aid in the isolation of superior yielding genotypes from genetically variable populations by providing information on indirect selection for yield. These methods are discussed in the following content.

Hybridization is a potent technique to create variability for selection and breaking yield barriers, evolve varieties having built in high potential. The selection of suitable parents for hybridization is one of the most important step in hybridization program. Selection of parents on the basis of phenotypic performance alone is not a sound procedure since phenotypically superior lines may yield poor recombinations in the segregating generations. It is therefore essential that parents are chosen on the basis of their genetic value. Some of the commonly utilized techniques for assessing the genetic value of a genotype are:

When a variety is grown under different environmental conditions, phenotype is the result of genotype+environment+genotype×environment interaction. Genotype×environment refers to the interaction effect of the genotype with different environments. Presence of this interaction leads to overestimation of genetical and biometrical parameters and thus may yield misleading results. This interaction also influences the varietal adaptation of new improved genotypes. Adaptation refers to certain varietal features (morphological and physiological) which promote survival under that environment. In production and breeding programmes adaptability is related to economic yield i.e. genotypes producing higher economic yield under different environmental conditions are comparatively more adaptive than those which produce low yield. Varietal adaptability refers to the capability of a genotype to grow normally and perform well in an environment or different environments. Adaptation of genotypes depends upon certain characters i.e. both morphological and physiological which promote survival under an environment. In natural conditions adaptation is brought by natural selection, but in artificial breeding, adaptation is induced by the breeders.

Agriculture is a branch of Applied science. It is the main enterprise in the world. In a true sense, it is a productive unit where the gift of nature i.e. land, light, air, temperature, water, humidity etc. are integrated into a single primary unit – crop plants and their usable parts are thus indispensable for human beings. Secondary productive units are animals (livestock), birds, insects etc. and they  feed on these primary units and provide more solid products such as meat, milk, wool, eggs, honey, silk, leather etc.
The word agriculture is derived from two Latin words i.e. Ager/Agric means soil and cultura means cultivation. Thus, “Agriculture is a science of cultivation of land”. It is an art and science both in which we study all the activities of human beings related to use of soil. 

What is Crop?
Crop refers to plants sown and harvested by man for economic purposes. 
Cropping Seasons: There are three main seasons and two sub seasons.
1. Rainy or Kharif Season – Main characteristics of the Kharif season are 
    ·    It starts from June and spreads to September.
    ·    There is high temperature and high humidity.
    ·    More than 2/3^rd of annual rainfall is received in a year.
    ·    In the beginning, days are longer than nights while days and nights are equal when season ends. 
    ·    Important crops grown are maize, rice, sorghum, Moong, Urd, groundnut, cowpea, soybean etc. 

Soil  and its Components
Soil
Soil is a three dimensional, transferable natural material which is found on the earth crust and provides natural medium to plant growth. OR
Soil is the upper most loose layer of the earth, suitable for plant growth. 
Different scientists defined ‘SOIL’ in different ways:
Buckman and  Brady defined soil as  “A dynamic natural body on the surface of the earth in which plants grow, composed of mineral and organic materials and living forms”.

The problem soils are those which, due to its land or soil characteristics, cannot be economically used for the cultivation of crops without adopting proper reclamation measures. 
Classification of  Problem Soils:  The problem soils are divided into 3 groups. 
    ·    Highly Eroded Soils 
    ·    Saline and Alkali Soils 
    ·    Acid Soils 
Highly Eroded Soils
These soils are called ‘Usar’ in U.P., ‘Kallar or Thur’ in Punjab and ‘Luni’ in Rajasthan. In India, area under saline alkali soils is 7.0 mha. When the chloride (Cl), sulphate (SO₄^2-), carbonate (CO^₃2-) and bicarbonate(HCO₃-) salts of sodium (Na⁺), calcium (Ca²⁺) and magnesium (Mg²⁺) are increased in the soil, the soil become saline and alkaline. On the basis of amount of soluble salts, average quantity of exchangeable Na and pH, they are classified into 3 groups

Plant Nutrition

The term “fertility” refers to the inherent capacity of a soil to supply nutrients to plants in adequate amounts and in suitable proportions. Nutrition in plants may thus be defined as a process of synthesis of food, its breakdown and utilisation for various functions in the body. There are two types of nutrition:

1. Autotrophic nutrition: It is a type of nutrition in which the living organisms manufacture their own organic food from simple inorganic raw materials. The green plants exhibit autotrophic mode of nutrition and hence called the autotrophs.
 
2. Heterotrophic nutrition: Certain non green organisms like fungi and many bacteria fail to synthesize their own organic nutrients from inorganic substances.  These organisms are thus dependent on some other external sources for their  nutrition. Such plants are called heterotrophic plants and the mode of nutrition is called heterotrophic nutrition.

Plant requires food or nutrients or elements for its growth and development which are absorbed through soil. Adequate supply of plant nutrients is important to ensure efficient crop production. Plant nutrients are essentially applied through manures and fertilizers. Application of manures and fertilizers to the soil is one of the important factors which help in increasing the crop yield and to maintain the soil fertility. 
Manures
Manures are plant and animal wastes that are used as source of plant nutrients. They release nutrient after their decomposition. These are relatively bulky materials, such as animal or green manures, which are added mainly to improve the physical condition of the soil, to replenish and keep up its humus status, to maintain the optimum conditions for the activities of soil micro-organisms and make good a small part of the plant nutrients removed by crops or otherwise lost through leaching and soil erosion.

Water is indispensable for human, animal and plant life. Water is essential part of protoplasm. It is essential for photosynthesis. About 400 to 500 litres of water is necessary for the production of  a kilo of plant dry matter.
 
Irrigation

It is the human manipulation of hydrological cycle to improve crop production and quality and to decrease the economic effects of drought. Israelsen and Hansen (1962) defined irrigation as the artificial application of water for the purpose of supplying moisture to plant growth.

Out of 143 million hectares of net cropped area, about 75% is rainfed which contribute about 45% of food grains. These areas produce 55% rice, 25% wheat, 91% coarse cereals, 75% of pulses, 81% oilseeds and 69% cotton. More than 90% of sorghum, millet, groundnut and pulses is contributed from arid and semi-arid. The term rainfed farming (Dry farming) and dry land farming may be defined as conditions where rainwater is the only source of moisture for survival and growth of crops.

A. Write True or False
    1.    Bulk density is the true density of the soil.
    2.    Igneous rocks are acidic in nature.
    3.    Adhesion is the attraction of like molecules.
    4.    pH is the negative logarithm of Hydrogen ion concentration.
    5.    Limestone is a sedimentary rocks.
    6.    Size of the gravel is more than 2mm.
    7.    Black and dark colour of soil is due to organic matter and iron.
    8.    Soil moisture tension at Permanent wilting point corresponds to 15 atm. 
    9.    Micropores are the large pores present in the soil.
    10.    Oxidation is the removal of oxygen from the minerals.
    11.    Straight fertilizer contains only one nutrient.

Several centuries ago, perhaps as early as 6000-8000 BC, ancient man learned to domesticate species of animals for obtaining milk for their consumption. These included cows, buffaloes, sheep, goats, and camels, all of which are still used in various parts of the world for the production of milk for human use. The significance of milk as the most wholesome single food available in nature has never been debated. It is as ancient as mankind itself. The role and consumption pattern of milk in the traditional diet varies widely in different regions of the world. The tropical countries have not been traditional milk consumers, whereas in Europe (especially Scandinavia) and North America, milk and milk products have been traditional parts of the diet.

Definition

It is one of the important portion of milk which forms a fatty layer on top of milk when left un-disturbed. It is a prime component of milk and comprises mainly of milk fat. It may be defined as “that portion of milk which is rich in milk fat” meaning portion of milk into which larger portion of milk fat has been gathered.  According to FSSAI, 2011 Malai and Cream are defined as –

Malai means the product rich in butter fat prepared by boiling and cooling cow or buffalo milk or a combination thereof. It shall contain not less than 25.0 per cent milk fat.

Introduction
Makkhan (Makhan) is an indigenous(desi) butter obtained by hand churning of dahi using wooden beater (mathani). It is traditional unsalted butter characterized by its delectable and rich flavour. It is white in colour with slightly greenish tinge and has typical soft body and a smooth grainy texture with pleasant aroma. This product has been extensively used for dietary and religious practices since vedic times. The entire quantity produced forms an intermediate product for preparation of ghee (clarified butter fat). Nearly 30% of the total milk production goes for desi butter manufacture. The average yield of the product is very low ranging from 5.5-7.0% for every 100 kg milk used for the purpose. The chemical composition of the product is variable depending upon the method of manufacture. It is difficult to achieve the uniform standard of 20% moisture in the final product due to limitations in the technique adopted for its manufacture. The non fatty solids and lactic acid are derived from the method of preparation and preservation. Higher non fatty solids in makhan indicates use of self soured milk, while a high lactic acid content indicates prolonged storage and in sanitary conditions of manufacture.

Butter is one of the leading milk product in developed countries of the world. It serves as a balance wheel of dairy industry. Surplus milk is generally converted into butter to be used during the times of scarcity. It is an article of commerce and a sign if wealth. Butter is a fat concentrate, which is obtained by churning cream, gathering the fat into a compact mass and then working it for proper distribution of moisture and salt. The art of butter making has a long history. The manufacture of butter was confined to colder regions where gravity creaming was successful. The milk was allowed to stand undisturbed for 10-12 hours until layer of cream collects at the top.

Introduction

The demand for butter as table spread has declined due to high cost, poor spreadability at low temperature, high saturated fat and cholesterol content, changing life style and increased demand for healthy products. Today food industry is actively involved in new product development, this includes new formulations and imitation of foods being designed to compete with or replace existing products based on their superiority in convenience, cost and quality. The wide acceptance of bread in regular diet among urban consumers (75 percent of all household) reflects around 8 percent rate of growth in bread consumption. With this increase, the requirement of a suitable spread to complement has also increased. Table spreads include a variety of spreadable semi-solid products such as fat spreads, cheese spread, peanut butter etc. Butter has also been blended with vegetable oils/fat to produce a product that retains dairy qualities of butter with enhanced spreadability.

Introduction
Ghee is the pure clarified butter fat prepared chiefly from cream and/or desi butter (Makhan) to which no colouring matter is added.  Ghee manufacture has great significance and relevance to Indian masses and the dairy industry. Ghee is a very popular product since ancient time and has greater demand during festival and other ceremonial functions where use of ghee in food has been considered to delicacy due to its pleasing flavour and aroma. There are sufficient recorded evidence to prove that the manufacture of ghee originated from India and has been used extensively for religious and dietary purposes since Vedic times. Presently about 28% of total milk production is utilized for manufacture of about 1 million tones of ghee per annum. It is the traditional product with an established market. Cow ghee is golden yellow in colour, and is attributed unique therapeutic value.  The colour of buffalo ghee is greenish yellow due to presence of pigments called billirubin and billiverdin. Ghee is characterized by its pleasant, cooked and rich flavour. The preferred texture is of larger uniform size from grains having non-greasy consistency.

Introduction

In the recent past there has been a great deal of questioning regarding role of milk fat in cholesterol metabolism and other body functions. The enormous wave against cholesterol containing foods has damaged the image and market growth of fat rich dairy products. This trend is due to presence of saturated fats and cholesterol that are known to increase the incidence of coronary heart diseases one of the common cause of heart attack. The educated and urban society is more health conscious about the presence of cholesterol in their diets. This has led to the greater demand of cholesterol free foods. Ghee being a saturated fat and containing little amount of cholesterol, is suspected to contribute towards coronary heart diseases. However, critically surveyed scientific literature indicates that there is no evidence of any association of milk fat with increased risk of coronary heart diseases. Age old and proven Ayurvedic system of medicine has proved the usage of ghee to induce several beneficial effects on human health and used extensively for therapeutic purpose like in treatment of skin allergy, respiratory diseases, curative for ulcers and eye diseases. This suggest that ghee is a valuable form of dietary fat.

Introduction

The economic choice of any process is the criterion for efficient utilization of the by-product that is produced along side of main product. During manufacture of major dairy products, the dairy industry also ends up in producing different by-products. Various by-products of dairy industry are skim milk, butter milk , whey and ghee residue. Dairy industry is particularly confronted with the problem of economic utilization of whey and ghee residue. The techno-economical problems associated with utilization of these by-products, is now receiving considerable attention. More efficient, cost effective and sophisticated technologies have opened up new vistas for manufacture of number of derived by-products. Further more the market for dairy by-products, as an ingredients in other consumer food products like snacks, ready meals and microwavable food products, has been growing.

Over the past several years, there has been significant change in consumer perception on quality and food safety. Consumers are demanding healthy, nutritious and cost-effective products processed under controlled hygienic conditions. Food safety concern, in recent years, has become dominant and important. The requirement of food safety and quality assurance has never been so demanding as it is now. Globally food safety is being addressed independent of food quality. In anticipation of consumer demands on food safety, food sanitary standards at national and international levels are under constant review. Several inter governmental agencies/organizations are engaged in work related to quality assurance and food safety. Amongst these World Health Organization (WHO) and Codex Alimentarius Commission (CAC) play the major role in protecting public health and defining standards of quality and safety aspects of foods for regional and or world wide usage.

Abstract

This paper focuses on the paradigm shift that our information economy is witnessing from generic leadership to electronic leadership in a disruptive, holistic, fast changing and turbulent business environment consisting of algorithms, programs and codes, to track user movement over the digital platform. The organizations need not to choose one best way to lead in order to gain the momentum over its competitor’s. In the digital age, the organizations have started tracking user over web, his movements, his browsing information pertaining to his liking’s and disliking are been used by the leaders in order to strategize and the greatest digital minds are providing support to these organizational leaders for strategizing and flooding user with choices based on his likings. Moreover the future leadership will get more and more personalized and advanced with a conglomerate blend of cutting edge technology, leadership and strategy within the existing paraphernalia. This paper suggests a new leadership model that is the coded model, wherein the leadership gets more and more personalized based on the codes that traps user movements and his behavior over the web.

Abstract

This research has analyzed the “Factors Affecting Shoes ‘Consumer Preference In Nekemte Town:-An Econometric Analysis” considering different age level, income level high grade completed, social status, and sex with an objectives of identifying determinants of preference of consumers between domestic goods and import close substitute goods. The study was under taken on the consumer goods that are produced in domestic industrial and imported from abroad because of international trade. The goods in this study are only shoes. The data is collected from 100 respondents with different age, income level, educational level and sex through both questionnaire and interview. More than half (51%) of respondents prefer to use locally substituted foreign products that were allowed to choose either foreign or domestic shoes. Proud of and conformity to one’s life styles have statistical significant positive association with preference of buying locally produced shoes. Youth especially youth females have strong attachment with foreign products. People considering the quality have preferred the current generation.

Abstract

The growth story of any economy depends upon availability of financial services; finance is the life blood of economy and financial system work like the heart of the economy to ensure availability of finance. Efficient mobilization of household saving and effective allocation to the growing credit requirement of the economy helps in sustainable development of the country. Government RBI and banking sectors are making tremendous effort to bring every section of the country into the mainstream financial system. Still there exists a significant gap between the growth expectations and the ground realities in context of ‘mobilization and utilization of funds’ that support inclusive growth of the country. There is also a significant disparity among the people of rural and urban area in availing the services of the financial system. There is a need of effective tools to bridge the gap and bring in every section of people from all parts whether rural or urban to take part in the mainstream financial activities. Mobile technology can act as a tool to develop a platform which helps us to extend the financial services in remote areas. Technology intervention helps banks to reduce their cost, to increase customer reach ability and in better management of business risk. E-wallet can be a good platform to penetrate the financial services.

Abstract

Our country is a place where people not only love the celebrities, but they worship celebrities, whether it is a Bollywood sensation like Shahrukh Khan, Salman Khan, Amitabh Bahchan, Aamir Khan, Katrina Kaif or a sportsperson like Sachin Tendulkar, MS Dhoni, Yuvraj Singh and Sania Mirza. In today’s scenario all the companies are coming up with celebrity endorsements to make their product different from the competitor’s product and also people can associate the brand/ product with specific celebrity and an easy way of remembering a particular product and creating demand. Different people have different perception about the advertisements they see and like this celebrity have created a good  reputation to the brands like many people perceive that the brands endorsed by celebrity are of good quality. whether the demographic variables play any role in forming the opinion of consumers so to take the view of people researcher have taken a sample of 1000 people consist of  different age groups, marital status, gender and different occupation to know  their opinion about celebrity with respect to FMCG sector. So, it is very important to know what impact it leaves on the consumer. For this purpose data has been collected through primary and secondary sources. The results of the report revealed that age is not significant in celebrity endorsement while other three parameters gender, marital status and occupation are significant.

Abstract

Children today are playing an important role in family buying decisions like never before. They inform their parents regarding the modified use of products. Realizing this, marketers have changed the market into direct market for the children products. The children involved with their products are more likely to pay attention to their advertising, to evaluate their brands carefully and to become brand loyal. Children today are more brand conscious and have more awareness about the brands because the market for children products is rapidly growing. The media has affected the decision making role of the children and now they are more aware of new products because of media messages like advertisements but still final decision for buying a product is in the hands of parents. Advertisements produce brand consciousness among the children and they enjoy switching from one brand to another as it gives a feeling of adventure to them. Both parents and children agree that there is rapid growth in the market for children products over the last few years because marketers have come to know that children are the influencers of today but bread winners of tomorrow and hence, they are a force to reckon with.

Abstract
India is second among all nations in total entrepreneurship activity as per the Global Entrepreneurship Monitor Report 2012. The liberalization of the economy since 1991 has paved the way for a huge number of people to become   entrepreneurs. Developing countries like India are striving to be outward looking global economies rather than inward looking local economies. This will be possible only if small and medium scale enterprises (SMEs) are encouraged. The 2015 Global Entrepreneurship Monitor (GEM) represents the 17th annual global survey of entrepreneurial activity across multiple phases of the business process; the characteristics, motivations and ambitions of entrepreneurs; the attitudes societies have toward this activity; and the quality of entrepreneurship ecosystems in different economies. Sixty-two economies participated in the 2015 survey.
Entrepreneurship plays an eminent function in creating an avenue for employability for rural communities, providing self-employment for those who have started-up a business of their own and enhancing the economic status of the rural sector as well.  Entrepreneurship has transformed many entrepreneurs into successful business persons and generated income for rural communities.

Abstract

For achieving compatibility with the fast changing business environment and economic scenario at national and international level; instead of making more amendments in the Indian Companies Act 1956, it has been replaced with a new Companies Act 2013 which is effective from 1st April, 2014. Many changes have been made in the new Act and many new concepts have also been introduced, such as One Person Company, dormant company, corporate social responsibility, chief executive officer, stakeholders relationship committee, merger with foreign company etc. In this paper, an effort has been made for presenting a section-wise brief summary of some major changes in the Companies Act 2013 as compared to 1956 Act and its impact on corporate world.

Abstract

Global economies have been witnessing volatility, uncertainty, complexity and ambiguity in the economic and financial environment around the world thereby influencing the risk perception and investment decisions of the existing and prospective investors. Policy changes in the emerging and developed economies like China and US have had spill over impact on the economies world over. Year of 2016 have been witnessing a crisis similar to that faced by US in 2008 due to accumulation of US debt to GDP of around 67%, however this time it is the manufacturing driven economy of china that has witnessed Debt to GDP ratio of around 280%; other events of volatility since last five years include Greece debt crisis, Russia’s sanction, Fall in the prices of major commodities. All these events have influenced the financial sector world over. Banking sector is considered to be backbone of all economies and have been witnessing a continued downfall in credit and deposit growth. Policy implications along with spillover impacts of all the events have resulted in the increase in Non-performing assets of the banks thus posing a greater risk to the banking sector.

Abstract

The main objectives of this paper are to know the variability in sustainable growth of banks through the various advantages of the banks participation in commodity market along with identification of the possible strategies to more participation in Indian commodity markets by the banks. The data collected through the structured questionnaire from the 150 respondents. The SPSS 16.0 version was applied to derive the results. The techniques of frequency and the regression analysis applied to infer the results. The study found that 46.5 percent variation in sustainable growth was explained through the investment portfolio and hedging for commodity price volatility and also there was a significant difference between each other and higher returns through the diversified portfolio was more responsible towards the sustainable growth as a reason of banks participation in commodity market. The study also found that 98.7 percent of variation in sustainable growth was explained through the various advantages of the banks participation in commodity market and also found that increase in banks customer incomes was more favourable response towards the sustainable growth and it was followed the lower interest rates for borrowers and the lower volatility and also there was a significance difference from these variables to the dependent variables. It is suggested that there should be a appropriate training programmes of the bank officials to more participation in commodity market through the diversification of portfolio to increase the more returns.

Abstract

In today’s scenario every human being is continuously juggling the demands of career and personal life. Achieving the insidious “work-life balance” can often been taken as an impossible goal, especially for those who struggle to give their best to personal and professional life. In todays time “do more with less” competing reality, managing careers and families, and feel satisfied with both can be a messy task. Life filled with conflicting responsibilities and commitments, work life balance has become a major issue in workplace in today’s time. This study attempted to provide an understanding of the term work life balance as well as the conceptual paradigm of work life balance, discussions of different causes and consequences of WLB, and the importance as well as the strategies of WLB.

The strategies outlined in this paper are proposed as recommendations for managers and supervisors to consider for implementation in their work areas to assist employees achieve a better balance between work, family, and life commitments.

Abstract

In the present paper an attempt is made to study the job inspirational element of employees of Small and Medium Enterprise’s, Guntur.  It is well known fact that job satisfaction plays major role in satisfying an employee himself as well as the organization in terms of attaining the needed output.  As job inspirational elements are the deciding factors of job satisfaction, HR managers will have an eagle eye towards in this aspect in the organization that intern has to bridge the gap between the personnel and the management.  The present study attempted to understand the well as the source of recruitment through which they have entered the organization.

Abstract

The objective of this paper is to analyze perceptions of individual investors on general terms, statements related to mutual fund and reasons for withdrawal of investors. This chapter analysed  the general awareness of individual investors on terms related mutual fund investment such as New Fund Offer (NFO), Systematic Investment Plan (SIP), Systematic Withdrawal Plan (SWP), Asset Management Company (AMC) and  Association of Mutual funds in India (AMFI) etc and its association with individual investment decision making. This chapter also covered perceptions of respondents on the statements such as Mutual Funds are useful for small investors, Mutual Funds give higher return than other investments, Mutual Funds are healthy for Indian financial environment, Private sector mutual funds are not good, ELSS schemes are good for tax saving, Mutual funds with large corpus perform better and Mutual funds having diversified portfolio gives better returns etc related to mutual fund investment and studied their perceptions towards mutual fund investment. The primary data also collected from the respondents relating to the withdrawal Behaviour of individual investors from mutual fund investment by taking the factors such as Lack of Performance, Lack of Involvement of companies, Lack of Capital appreciation, Low Dividend Payment ratio and Low NAV etc.

Abstract

The main reasons behind farmers for adopting organic farming practices are their concerns for the environment and about side effects of agricultural chemicals in conventional farming systems. Organic farmers find their method of farming to be profitable and personally satisfying. There is also a concern with the amount of energy used in agriculture, since many farm chemicals require energy intensive manufacturing processes that rely heavily on fossil fuels which are very limited.
This paper is an attempt to identify the current process of organic farming and initiatives to make organic farming a more profitable practice. 

Keywords: Agriculture, Farming, Organic

Abstract

Orange is a machine learning and data mining suite for data analysis through Python scripting and visual programming. It is a general -purpose tool of data mining for machine learning. It’s having a multi-layer architecture which is suitable for different kinds of users, from new data mining learner to programmers who prefer to use the tool through its interface. Here we report on which features interactive data analysis and component-based assembly of data mining procedures. In the paper we highlight the history of Orange’s development process and present its current state, achievements and the future challenges.

Keywords: Python, Data mining, Machine learning, Toolbox, Scripting

Abstract

Green is the ‘innovative’ word that has now evolved to become the soul of every market. This revolution has given a rise for the different kind of green activities in the normal course of life, be it personal or professional. Companies are trying to adopt green in their business activities, be it production; product; services; or packaging, consumers are also not behind for the perseverance of environment and natural resources. Consumers are day by day becoming more aware towards environmental issues, purchasing eco-friendly products, and adopting a green lifestyle. This paper examines the growing awareness of consumer towards green initiatives, products, campaigns run by the companies, and their attitude, and purchase intentions for the same. Therefore, the purpose of this research paper revolves around describing the present state of green activities in business era, and to know the awareness and attitude of consumer in Jodhpur city. 

Learning Objectives
After studying this chapter, one should be able to understand:
    ·    The Indian ICT industry and the emerging market of Africa: overview
    ·    Regulations and their impact on international business, with reference to the emerging African market
    ·    Some of the business regulations relevant to the ICT industry
    ·    Regulatory reforms and their impact on business: examples from global markets
    ·    African regulatory situation by means of field survey and secondary data
    ·    Regulatory assessment and recommendations for the Indian ICT industry

Abstract

This paper attempts to analyses the price discovery relationships of future and spot prices of ten agricultural commodities during the period of post sub-prime crisis i.e., from 2010-2015. As per the decisions derived by the study, we found that except Turmeric price discovery is confirmed for all the nine agricultural commodities. The results are quite encouraging showing the emerging character of the agricultural commodities in India. Although, it doesn’t assure the competitiveness of the Indian commodities market. The statistical diffusion of the findings is quite relevant in policy making, hedging and investing decisions. Now a day, these markets are becoming more efficient and mature in terms of information, also market regulators are working towards their development. The study suggests that Forward Market Commission (FMC) should be given more power to regulate and control the market, which will ensure the efficient market situations in these commodities market. It also suggests that in order to facilitate more transparency in commodities market, like stock market, electronically traded stock exchanges must be developed. All these suggestions of the study are targeted to strengthen the derivative market trading in agricultural commodities to achieve efficient price discovery mechanism.

Abstract

This chapter highlights the importance of re-engineering the functional processes prevalent in organizations today and realigning organizational resources with policies, procedures and systems that foster innovation in the technological and managerial space and institutionalize long term sustainability of businesses in emerging market economies such as India. These economies can serve as an engine for growth in a globalized era, if the intellectual capital of these economies is utilized and enhanced with maximum possible efficiency. It is in this scenario where entrepreneurial and decision making techniques based on the knowledge management-organizational learning continuum can help in the confluence of open innovation practices and stable management expertise. Such a comprehensive strategic shift from being a financial economy to a knowledge economy needs to be supported by integration of practical actions with the untapped cognitive potential of emerging economies. This chapter shall also be useful in explaining the importance of coexistence of competition and cooperation for enhancing the viability of the organizational ecosystem in the emergent Indian economy. 

Abstract
Corporate Social Responsibility is one of emerging term now-a-days in the corporate arena. Sustainable growth is possible only when all sphere of the society is self sustained. Since the early 1990’s, corporate responsibility issues including social obligation of corporations have attained prominence in political and business debates. This is mainly in response to corporate scandals but also due to realisation that development centred only on economic growth paradigms is unsustainable and therefore there is a need for more pro-active roles by states, companies and communities in a development process aimed at balancing economic growth with environmental sustainability and social cohesion. Some people think sustainability is all about environmental issues. Others see it in terms of the bottom line. And then, of course there are the people who use the term synonymously with corporate social responsibility. CSR and Sustainable development are two different concepts having different traits. Corporate social responsibility (CSR) promotes a vision of business accountability to a wide range of stakeholders who are directly and indirectly dealing with corporate entities, besides shareholders and investors. Therefore, there is a need for evaluating the working of CSR on social sustainability. Besides, this paper try to identify the key areas of concern are environmental protection and the wellbeing of employees, the community and civil society in general, both now and in the future (by international institute for Sustainable Development),various issues and challenges faced by corporate bodies.

Abstract

Service tax is an indirect tax.  It is a tax levied by the Central Government on service providers on certain service transactions, but is actually borne by the customers. Just like excise duty is payable on goods which are manufactured, similarly service tax is payable on services provided. Service tax is charged on all services except the services in the negative list of services.  Based on the manageing business in emerging economics, this article discuss about the person liable to pay service tax, negative list, rates of service tax, due date of paying tax and penalty for non-payment of tax.

Abstract
Access to finance by the poor, disadvantaged and underprivileged group is a prerequisite of poverty alleviation on one hand and the economic growth on the other. In the struggle against poverty, the financial inclusion is a crucial element. For achieving economic power and self reliance, it is essential to ensure timely access to financial services and adequate credit when they are needed by vulnerable groups such as the weaker sections and low income groups at an affordable cost. Large sections of the rural population have no access to financial services and their only recourse is to borrow from moneylenders at the exorbitant charges causing exploitation. Therefore, financial inclusion, today, has become the national objective and major concern for the economic policy decision makers. The present study will focus on the major challenges and opportunities of financial inclusion in India.

Abstract
Corporate Social Responsibility (CSR) has much bigger implications for inclusive development of the any country. It reduces dependency on the government for social expenditure and helps in speedy inclusive growth. The scale of CSR emerged significantly in the last decade in India. Since business houses required doing business in the society it would be an obligation on their part to share a small portion of their profit for the betterment of society. To relate fundamental business philosophy to make CSR sharper, smarter, and focused is what really matters and is the core part of any business in the 21st business philosophy century. However, critiques are emerging on the recent Government bill on CSR which makes mandatory on the part of the companies to spend a small portion of their profit for the social causes. Many companies have invested noted share of profits in various social development sectors. Also, there is research evidence to show that CSR work of the companies have reached where government could not reach so for. However, there are some reports showing most of the companies have not even have CSR policies yet. All though various Indian corporate involved in CSR activities; it is not enough when contrast to their actual financial strength. This paper gives a solid background for the discussion about the possible role of CSR with respect to Social Inclusion

Abstract
This case study investigates that how HR policies and practices are aligned with the respective business strategy of ABC Ltd. The strategy classification of M. Porter were used to analyze the different approaches used by organizations for competing in the market and the way they use HR policy and practices to support their business strategy. Data collection instrument (questionnaire) has been used for collecting the data form employee as well as HR manager. Based on the qualitative study of various functional managers and secondary data (annual report, press release, websites content etc), this study highlights the internal as well as external synergy of HR policies and practices. Different SHRM models were used to find out the strategic alignment. Study presents number of implication for lubricant industry and HR professional in emerging economy like India.

Abstract
Electricity is one of the most important input factors for the economic development of the country. There is huge and increasing demand of electricity in India and it is continuously increasing with the countries corporate and economic growth. The Indian power sector has responded significantly and made significant progress in reducing the gap between demand and supply. Indian power sector offers one of the highest growth potential to players in this industry. However, this is subject to some challenges like to generate more power and to generate and distribute power efficiently and at minimum cost. The present study covers five selected companies operating in power sector for the financial performance using ratio analysis and ANOVA. Out of selected companies NTPC performance is better than other companies but overall Indian power sector needs to reduce too much dependence on coal and needs to generate more power availability, quality and reliability for successful future and growth of the country. 

Abstract
The assistance/credit provided by banks is classified as priority sector lending and non-priority sector lending. Priority Sector Lending (PSL) is one which has got the order of preference over other sectors by the target groups in availing bank credit as per the directives of RBI. It is one of the important steps taken by the government for the cause of rural development. It involves rising the socio-economic status of the rural population on sustainable  basis through the optimum utilization of local resources. In the words of Planning Commission1 rural development could be achieved through strategies, policies and programs  for the development of rural areas and the promotion of activities carried out in such spheres as agriculture, forestry, fishing, rural crafts and industries, the building up of social and economic infrastructure, with the ultimate aim of achieving a fuller utilization of available physical and human resources and earns higher income and better living conditions for the population. According to Desai2, the preamble to the Bank Nationalization Act, 1970 clearly lays down that the banking system has to function in alignment with priorities and objectives. According to Srinivasan3  during 1969-89, the PSL has considerably increased and radical transformation has taken place in the allocation of pattern of credit. The trend analysis in between 1969-89 indicated that banking system has achieved a good blend of social and commercial banking.