eChapters

Abstract

In today’s scenario every human being is continuously juggling the demands of career and personal life. Achieving the insidious “work-life balance” can often been taken as an impossible goal, especially for those who struggle to give their best to personal and professional life. In todays time “do more with less” competing reality, managing careers and families, and feel satisfied with both can be a messy task. Life filled with conflicting responsibilities and commitments, work life balance has become a major issue in workplace in today’s time. This study attempted to provide an understanding of the term work life balance as well as the conceptual paradigm of work life balance, discussions of different causes and consequences of WLB, and the importance as well as the strategies of WLB.

The strategies outlined in this paper are proposed as recommendations for managers and supervisors to consider for implementation in their work areas to assist employees achieve a better balance between work, family, and life commitments.

Abstract

The main objectives of this paper are to know the variability in sustainable growth of banks through the various advantages of the banks participation in commodity market along with identification of the possible strategies to more participation in Indian commodity markets by the banks. The data collected through the structured questionnaire from the 150 respondents. The SPSS 16.0 version was applied to derive the results. The techniques of frequency and the regression analysis applied to infer the results. The study found that 46.5 percent variation in sustainable growth was explained through the investment portfolio and hedging for commodity price volatility and also there was a significant difference between each other and higher returns through the diversified portfolio was more responsible towards the sustainable growth as a reason of banks participation in commodity market. The study also found that 98.7 percent of variation in sustainable growth was explained through the various advantages of the banks participation in commodity market and also found that increase in banks customer incomes was more favourable response towards the sustainable growth and it was followed the lower interest rates for borrowers and the lower volatility and also there was a significance difference from these variables to the dependent variables. It is suggested that there should be a appropriate training programmes of the bank officials to more participation in commodity market through the diversification of portfolio to increase the more returns.

Abstract

Global economies have been witnessing volatility, uncertainty, complexity and ambiguity in the economic and financial environment around the world thereby influencing the risk perception and investment decisions of the existing and prospective investors. Policy changes in the emerging and developed economies like China and US have had spill over impact on the economies world over. Year of 2016 have been witnessing a crisis similar to that faced by US in 2008 due to accumulation of US debt to GDP of around 67%, however this time it is the manufacturing driven economy of china that has witnessed Debt to GDP ratio of around 280%; other events of volatility since last five years include Greece debt crisis, Russia’s sanction, Fall in the prices of major commodities. All these events have influenced the financial sector world over. Banking sector is considered to be backbone of all economies and have been witnessing a continued downfall in credit and deposit growth. Policy implications along with spillover impacts of all the events have resulted in the increase in Non-performing assets of the banks thus posing a greater risk to the banking sector.

Abstract

For achieving compatibility with the fast changing business environment and economic scenario at national and international level; instead of making more amendments in the Indian Companies Act 1956, it has been replaced with a new Companies Act 2013 which is effective from 1st April, 2014. Many changes have been made in the new Act and many new concepts have also been introduced, such as One Person Company, dormant company, corporate social responsibility, chief executive officer, stakeholders relationship committee, merger with foreign company etc. In this paper, an effort has been made for presenting a section-wise brief summary of some major changes in the Companies Act 2013 as compared to 1956 Act and its impact on corporate world.

Abstract
India is second among all nations in total entrepreneurship activity as per the Global Entrepreneurship Monitor Report 2012. The liberalization of the economy since 1991 has paved the way for a huge number of people to become   entrepreneurs. Developing countries like India are striving to be outward looking global economies rather than inward looking local economies. This will be possible only if small and medium scale enterprises (SMEs) are encouraged. The 2015 Global Entrepreneurship Monitor (GEM) represents the 17th annual global survey of entrepreneurial activity across multiple phases of the business process; the characteristics, motivations and ambitions of entrepreneurs; the attitudes societies have toward this activity; and the quality of entrepreneurship ecosystems in different economies. Sixty-two economies participated in the 2015 survey.
Entrepreneurship plays an eminent function in creating an avenue for employability for rural communities, providing self-employment for those who have started-up a business of their own and enhancing the economic status of the rural sector as well.  Entrepreneurship has transformed many entrepreneurs into successful business persons and generated income for rural communities.

Abstract

Children today are playing an important role in family buying decisions like never before. They inform their parents regarding the modified use of products. Realizing this, marketers have changed the market into direct market for the children products. The children involved with their products are more likely to pay attention to their advertising, to evaluate their brands carefully and to become brand loyal. Children today are more brand conscious and have more awareness about the brands because the market for children products is rapidly growing. The media has affected the decision making role of the children and now they are more aware of new products because of media messages like advertisements but still final decision for buying a product is in the hands of parents. Advertisements produce brand consciousness among the children and they enjoy switching from one brand to another as it gives a feeling of adventure to them. Both parents and children agree that there is rapid growth in the market for children products over the last few years because marketers have come to know that children are the influencers of today but bread winners of tomorrow and hence, they are a force to reckon with.

Abstract

Our country is a place where people not only love the celebrities, but they worship celebrities, whether it is a Bollywood sensation like Shahrukh Khan, Salman Khan, Amitabh Bahchan, Aamir Khan, Katrina Kaif or a sportsperson like Sachin Tendulkar, MS Dhoni, Yuvraj Singh and Sania Mirza. In today’s scenario all the companies are coming up with celebrity endorsements to make their product different from the competitor’s product and also people can associate the brand/ product with specific celebrity and an easy way of remembering a particular product and creating demand. Different people have different perception about the advertisements they see and like this celebrity have created a good  reputation to the brands like many people perceive that the brands endorsed by celebrity are of good quality. whether the demographic variables play any role in forming the opinion of consumers so to take the view of people researcher have taken a sample of 1000 people consist of  different age groups, marital status, gender and different occupation to know  their opinion about celebrity with respect to FMCG sector. So, it is very important to know what impact it leaves on the consumer. For this purpose data has been collected through primary and secondary sources. The results of the report revealed that age is not significant in celebrity endorsement while other three parameters gender, marital status and occupation are significant.

Abstract

The growth story of any economy depends upon availability of financial services; finance is the life blood of economy and financial system work like the heart of the economy to ensure availability of finance. Efficient mobilization of household saving and effective allocation to the growing credit requirement of the economy helps in sustainable development of the country. Government RBI and banking sectors are making tremendous effort to bring every section of the country into the mainstream financial system. Still there exists a significant gap between the growth expectations and the ground realities in context of ‘mobilization and utilization of funds’ that support inclusive growth of the country. There is also a significant disparity among the people of rural and urban area in availing the services of the financial system. There is a need of effective tools to bridge the gap and bring in every section of people from all parts whether rural or urban to take part in the mainstream financial activities. Mobile technology can act as a tool to develop a platform which helps us to extend the financial services in remote areas. Technology intervention helps banks to reduce their cost, to increase customer reach ability and in better management of business risk. E-wallet can be a good platform to penetrate the financial services.

Abstract

This research has analyzed the “Factors Affecting Shoes ‘Consumer Preference In Nekemte Town:-An Econometric Analysis” considering different age level, income level high grade completed, social status, and sex with an objectives of identifying determinants of preference of consumers between domestic goods and import close substitute goods. The study was under taken on the consumer goods that are produced in domestic industrial and imported from abroad because of international trade. The goods in this study are only shoes. The data is collected from 100 respondents with different age, income level, educational level and sex through both questionnaire and interview. More than half (51%) of respondents prefer to use locally substituted foreign products that were allowed to choose either foreign or domestic shoes. Proud of and conformity to one’s life styles have statistical significant positive association with preference of buying locally produced shoes. Youth especially youth females have strong attachment with foreign products. People considering the quality have preferred the current generation.

16.1 Introduction

Producing more crops, livestock, fish and forest products per unit of water use is an essence of water productivity and is highly essential for both food and environmental security. A variety of options exist for improving the productivity of water in agriculture through breeding, better management practices and supporting policies and institutions. It is imperative to identify a range of means to enhance water productivity in agriculture, assess their potential and the consequences of their adoption. The production systems to be considered can vary from purely rainfed to irrigated, and from dry zones to semi-humid monsoonal areas.

The productivity of water used in agriculture has almost doubled during 1961 to 2001, It is mainly due to increases in crop yields. Irrigated rice yields doubled and rain-fed wheat yields rose by 160% in that period, with little variation in water consumption per kilo of output. Globally, FAO estimates that water needs for food per capita halved from about 6 m³/day to less than 3 m³/day during 1961 to 2001 which is a significant saving and an equally significant gain for other water users.

According to an estimate, a 1% increase in water productivity in food production enables to save about 24 lit/day of water per head of population, while a 10% increase would equal current domestic water consumption. Importance of saving water in agriculture can be realised from the above observation.

15.1 Introduction

The laws governing the flow of water in wells are referred to as the hydraulics of wells. Just like surface water flows from a higher elevation to a lower elevation by gravity, groundwater also flows from a region of higher water table to a region of lower water table. This difference of water table measured by any two piezometers divided by the longitudinal distance between them is called as hydraulic gradient. Hydraulic gradient plays a dominant role in deciding the flow of groundwater. This hydraulic gradient together with the hydraulic conductivity of the aquifer material forms the main law of well hydraulics called as Darcy’s law. An understanding of Darcy’s law together with some other laws as discussed subsequently in this chapter is essential in order to know the discharge of a well in a particular formation. Darcy’s law is valid for studying groundwater flow in alluvial formations. However, it is not valid for aquifers having hard rock areas.

14.1 Introduction

Groundwater is an important source of water for irrigation. It is the most abundant fresh water resource of the earth. Underground water reservoirs contain large stock of fresh water resources. Total quantity of groundwater within 800 m distance below the ground surface is more than 30 times the total water in all fresh water lakes, more than 60 times the total water in soil and other unsaturated rock materials, more than 300 times the water vapour in the atmosphere and 3000 times the average volume of all rivers and rivulets in the world (Lenka, 2001). But the distribution of groundwater is not uniform. At some places, it lies below a few metres whereas at other places, it is a thousand metres or more below the ground surface. In some places, there is abundant groundwater potential whereas at other places there is meager potential.

Groundwater is the water reaching the groundwater reservoir from the infiltrated water of precipitation which constitutes an important component of the hydrologic cycle. It is only the part of the subterranean water that occurs in the saturated pores of the containing rock materials underlain by water held in a zone of aeration. It should not be confused that all the water present in soil below the ground surface is groundwater.

13.1 Introduction

In agricultural lands, when the pores of the soil within the root zone of the crop get saturated with the subsoil water due to infiltration of high rainfall, excess irrigation or heavy seepage loss in the unlined canal systems, the air circulation within the soil pores get totally stopped. This phenomenon is called as waterlogging. In canal commands where there is continuous flow of water in the canals and canals are mostly unlined, there is heavy loss of seepage which raises the ground water table. This raising water table sometimes comes up to the ground surface which impedes surface drainage. By capillary action, under ground water rises to the crop root zone and submerges the roots of the crops for most of the time. This situation is called as waterlogging which creates salinisation and alkalinisation problems affecting the plant growth.

The height to which soil water rises above the water table by capillary action is called as capillary fringe. Generally, the height of the capillary fringe varies from 1 to 1.5 m. When the water table comes to 1.5 m below the surface of the soil, the land is said to be waterlogged. At times, due to poor drainage conditions, surface water cannot be freely drained out. The stagnate water in these low lying areas also causes waterlogging which enhances the weed growth consequently affecting the crop yield.

12.1 Introduction

Rainfall is the major source of water that contributes lion’s share for irrigation to crops. Before it reaches the earth, it is to a great extent pure in nature. By the time it falls on the ground surface, it comes in contact with various types of gases and suspended materials of the atmosphere and also after it flows as runoff on the surface it gets dissolved with many types of salts, impurities etc. that render the water to be impure. Many a time the industrial waste, agricultural wastes, pesticides, fungicides, chemical fertilizers etc. get mixed with water and make it unsuitable for irrigation use. Water being a universal solvent, it dissolves all most all organic impurities, salts etc. which makes it objectionable for both domestic and agricultural uses.

Irrigated agriculture is dependent on an adequate water supply of usable quality. In the past, water quality concerns were neglected because good quality water supplies were plentiful and readily available. This situation is now changing in many areas. Especially, in the arid and semi-arid zones, water quality is fast deteriorating which is posing threat to irrigated agriculture.

Conceptually, water quality refers to the characteristics of a water supply that will influence its suitability for a specific use. On the other hand, it refers to the situation of how well the quality meets the needs of the user. There are three quality indicators. They are physical, chemical and biological indicators. Even a personal preference such as taste is a simple evaluation of acceptability. For example, if two drinking waters of equally good quality are available, people may express a preference for one supply rather than the other; the better tasting water becomes the preferred supply. In irrigated agriculture, emphasis is placed on the chemical and physical indicators of the water and rarely the biological indicator is considered important.

11.1 Introduction

The entire amount of water that is diverted at the canal head regulator does not reach at the field for use of irrigation. Major amount of it is lost on way during its movement in the canal systems. During the passage of water from main canal to outlet at the head of the water course, water may be lost either by evaporation from the surface or by seepage through the peripheries of the channel. These losses are sometimes very high, and may go up to 50 % of the total water diverted into the main canal. Evaporation losses are low and may go to a maximum of about 7 percent.of total losses. The major loss of water in the conveyance system is the seepage loss. Seepage loss depends on the channel geometry and evaporation loss is proportional to the area of free surface. In determining the designed channel capacity, a provision of these water losses must be made. The provision for the water lost in the watercourses and in the field however, already made in the outlet discharge factor, and hence no extra provision is made on that account. However, excluding the above two losses, there is operational loss which when added to the evaporation and seepage losses, the total losses goes up the maximum 50 percent level. The operational loss includes spillage, over-toping, leakage through rodent holes, dead storage, initial infiltration and evapotranspiration from the vegetation along the watercourse. Evaporation and seepage losses of the canals are discussed below.

10.1 Introduction

Irrigation is an age old practice. It has been practiced for thousands of years. It is chiefly used to irrigate rice in wetter areas; especially in Asian countries and dry land crops including vegetables and fruits in dry land areas having low rainfall in all most all countries. Devices for irrigation water lifting range from age old indigenous water lifts to highly efficient pump. Unlike canal irrigation where water is fed to the fields through gravity system, water from the surface and sub-surface sources is lifted either mechanically by pump or manually by any indigenous lifting devices. Irrigation by lifting water from a lower level to a higher level is called as lift irrigation. Several types of indigenous water lifting devices are in vogue in India since ancient times. These are animal or/and manually operated ones, the animal operated ones being more efficient than the manually operated ones. The earliest water lifts were simple man-powered devices, many of which are still being used with modifications in different forms. With gradual improvement, principles of simple machines, like the liver, pulley, screw etc. were employed in smooth lifting of water from surface and sub-surface sources. The selection of a suitable water lifting device for a particular situation depends on the following factors:

(i) Characteristics of source of water and the lifting device

(ii) Amount of water to be lifted

(iii) Depth of water table

(iv) Type and amount of power available and

(v) Economic status of the farmers.

9.1 Introduction

In order to increase the production and productivity of crops, provision of irrigation system is highly essential. A project that makes use of weir or a barrage for providing irrigation to fields is called as direct irrigation system. On the other hand, a storage irrigation system makes use of storage reservoir by construction of dams. In order to provide irrigation by both the schemes, it is necessary to have a network of canal systems. A canal is an artificial channel, generally trapezoidal in shape constructed on the ground to carry water to the fields. The canal systems that provide water to the fields include main canals, branch canals, distributaries, minors and watercourses. It is imperative to design the canal systems properly for a certain realistic value of peak discharge that must pass through them so as to provide sufficient irrigation to the command areas. The flow irrigation that provides irrigation water to the fields may be of two types i.e. Inundation irrigation and Perennial irrigation.

8.1 Introduction

After knowing when to irrigate and how much to irrigate, next important thing is how to irrigate the crop field. Methods of irrigation play a very crucial role in deciding how to irrigate the crop fields since all the crops do not require same methods of irrigation. Depending on the sources of water available for irrigation, type of crop to be irrigated, quantity and quality of water to be applied and other economic considerations, methods of irrigation will vary. Irrigation water may be applied to the crops by flooding it on the field surfaces as surface irrigation, by applying it beneath the soil surface as subirrigation, by spraying it under pressure as sprinkler or overhead irrigation or by applying it in drops around the root zone of the crop as trickle irrigation. The commonly used methods of irrigation are described in schematic diagram as follows:

7.1 Introduction

For maximization of yield of crops, it is essential to provide irrigation to crops. When either the natural sources like rainfall, dew, snowfall and other forms of precipitation or when the capillary rise of groundwater is not sufficient to meet the crop water demand, then there is need to supply irrigation. This irrigation water is a precious resource and need to be used cautiously. There are three important things need to be understood for optimum utilization of irrigation water with basic purpose to maximize the yield and returns. These three things are:

(i) When to irrigate?

(ii) How much to irrigate? and

(iii) How to irrigate?

In fact these three things form the core concept of irrigation scheduling.

6.1 Soil

The term ‘soil ’is defined in various ways depending on the general professional field in which it is used. However to an agriculturist, soil is the substance existing on the earth surface, which grows and develops plant life. For an engineer, soil is the unaggregated deposits of mineral and organic particles covering major part on the earth crust. It includes widely different materials like boulders, sand, gravel, clays and silts. Soil is produced by the weathering of solid rocks. The formation of soil is due to geologic cycle continuously taking place on surface of the earth. The geologic cycle comprises weathering or denudation, transportation, deposition and upheaval, again followed by the above mentioned processes. Weathering may be natural or artificial. In natural weathering, physical processes like temperature changes, flow of water, ice, wind and rain play the role. In artificial weathering animals especially human beings interference causes soil erosion and formation.