eChapters

The success of a TTO relies on a systematic approach encircling factors like assessment, valuation, marketing, negotiation, and post-transfer management (fi gure 8). This chapter covers the activities that are essential for the effective functioning of a TTO. Other activies Technology Assessement /Valuation Financial Managemnt Major Activities of technology transfer office Commercialization IP Management Fostering Innovation
Fig 8: Various activities of TTOs.
3.1 Technology assessment - A pillar of innovation commercialization
The process of transitioning an innovative technology to commercial reality requires a stringent and formal process known as technology assessment. This early stage is crucial as it determines the viability of an invention by analysing practicability of the invention as well as its uniqueness and the likelihood of it being adopted in the target markets. In the absence of this preliminary examination, the chance of technology’s potential being mismatched to the market can arise.
a) Scientific merit and technical feasibility
A key benchmark in assessing technologies involves the identification of
scientific validity and technical performance. An innovation’s viability depends on the fact that it complies with good scientific practice or the innovative application of a new paradigm that has empirically confirmable validity. It is important to determine whether the invention’s underlying mechanism can be reliably proven through established scientific practice. A working prototype allows for empirical testing in different conditions and serves as proof of practical application. In addition to that, scalability has to be tested critically. It often happens that innovations perform well in a controlled laboratory setting but lose efficiency or cost-effectiveness in the case of mass production. The viability of the implementation on a grand scale becomes a core concern in this phase of the evaluation.

1. Introduction

Stress-Any deviation from this optimal condition of any factor essential for its growth will lead to aberrant change in physiological processes and due to this plant body will experience tension and this state can be referred as plant under stress.

In physics, stress is defined as mechanical force per unit area applied to an object. In response to the applied stress, an object undergoes a change in the dimension, which is also as strain. However, the biological stress is defined as an advance force or a condition, which inhibits the normal functioning and well-being of a biological system such as plants. There are several abiotic and biotic factors, which under a given condition, may be perceived as stress by plants.

1. FRUIT CROPS

1.1 Physiological Disorders

A wide variety of physiological disorders are found in apple fruit, but the susceptibility varies with variety, pre-harvest factors and post harvest conditions. Disorders can be considered in three categories:

1. Disorders that develop only on the tree: Most important is watercore in which intercellular air spaces in the core and cortical tissues become filled with liquid, Presence of watercore in fruit at harvest creates problems in certain varieties such as ‘Delicious’ because fruit with moderate or severe watercore can develop breakdown during storage.
2. Disorders that develop on the tree and during storage: Bitter pit is a disorder characterized by development of discrete pitting of the cortical flesh. Rapid cooling, CA storage and application of postharvest calcium drenches may be able to reduce its occurrence.
3. Disorders that develop during storage: Senescent breakdown disorders, chilling disorders and disorders associated with inappropriate atmospheres during storage are common disorders. The most common disorders associated with temperature and atmospheres are superficial scald, soft scald, low temperature breakdown, brown core, internal browning, low O2 injury, and high CO2 injury.

ABSTRACT
Biomethanation is the process of generating energy from anaerobic digestion (AD) of organic refuse. This helps reduce dependency on fossil fuels while reducing CO₂ emission. Organically-rich kitchen refuse (KR) generated daily from the households all over the world could be a good candidate to biogasify, though the quantity and quality of biogas depends on the KR proximate. To enhance biogasification, KR is subjected to physical, chemical and/or biological pretreatment. Physical pretreatments include chopping, grinding, ultrasonication and steam explosion, whereas chemical pretreatments could be by an alkali or a base. Biological treatment involves digestion of the organic matters by individual microbe or its consortium, although it takes place naturally. For biological treatment, standardising the substrate and inoculum ratio is essential. Candidate strains must be mutually compatible to formulate a microbial consortium. Bacillius seems to be a potential candidate as it is a facultative anaerobe exhibiting multiple essential enzyme activities (viz., amylase, cellulase and lipase). Maintaining an optimal pH of 7.0 and temperature of 37°C before and during anaerobic digestion is suggested. Other important factors in digestion include organic loading rate, retention time, C/N ratio, volatile fatty acids (VFA) concentration, etc. VFA content is vital as its accumulation during acidogenesis adversely affects the AD by dropping pH values to unfavourable levels. Acetogens convert VFA to acetate, CO₂ and H₂ in acetogenesis, finally converting it to CH4 in methanogenesis. For effective methanation,

15.1 Introduction

There is now adequate evidence about the impending global climate change and the consequences thereof. The fourth assessment report of IPCC observed that ‘warming of climate system is now unequivocal, as is now evident from observations of increase in global average air and ocean temperatures, widespread melting of snow and ice, and rising global sea level’ (IPCC, 2007). Though climate change is global in its occurrence and consequences, it is the developing countries like India that are likely to face more adverse consequences. Globally, climate change is seen as a failure of market mechanisms wherein the polluters haven’t had to pay for the negative externalities (Stern, 2007) that their economic activities caused.

Abstract

Functional foods and nutraceuticals are one of the fastest-growing segments of the food industry. The demand for these foods is driven by health conscious consumer and the growing awareness of the close connection between diet and health, particularly in relation to chronic diseases. Over the past five years (20082012), the Indian Nutraceuticals Market has been growing at a rapid pace and is expected to rise to US $ 5 billion by 2015. The rapid growth and development of this new industry combined with the need to protect consumer health and interests, has led to the evolution of a myriad of different regulatory frameworks and policies across multiple markets. Japan was one of the first countries to recognize a different category of healthier food products. The Japanese government formally accepted this category in the 1980s. Other developed countries viz. The EU, The US, Canada etc also regulated this sector during 1990s. In India, the Food Safety and Standards Act 2006 (FSSA) was enacted in 2006 in response to pressure from stakeholders and the food industry, transforming the regulation of food in India. Punjab state, with abundance of food grains and increasing trends in fruits and vegetables, provides options for both the producer and growth promotion in the nutraceuticals sector through partenship between research centers, private entrepreneurs and indigenous communities. Regulatory frameworks should focus on the protection of consumers, promotion of fair trade and innovation in the sector. This paper discusses functional foods and nutraceuticals as per food regulations prevalent in various countries and highlights how these regulatory frameworks play a major role in transforming the food sector.

Introduction

A system is a set of inter-related, interacting and committal elements acting calm for an accepted purpose and able of reacting as an accomplished to alien stimuli. It is artless by its own achievement and it has alien boundaries based on all cogent augment backs.

Farms are systems because several activities are carefully accompanying to anniversary added by the accepted use of the Grassland labour, Grassland and capital, by accident administration and by the collective use of the farmer’s administration capacity. The assay of farms is absolutely important to the accountable of development.

Relevance of the farming systems approach: Choosing behavior for agronomical development requires the use of advice about the absolute farming situation. After-effects of farming system from a circuitous alternation of committal and committal apparatus of elements that the agronomical enterprises of the rural household. At the centermost is the agriculturalist who takes accommodation in an attack to accomplish his aspirations, goals and adapted objectives aural the banned of technologies accessible to him. Uses inputs to get outputs in acknowledgment to the abstruse elements which are the accustomed ability award in any accustomed breadth akin what the farming system can be. The human aspect provides the framework for development and appliance of an accurate farming system.

INTRODUCTION

Food processing as a technological regime is undergoing a revolutionary change in terms of conception, product and process design and energetics. The conventional approach of a food processor is to develop products with a long shelf-life in user friendly packaging systems. Food processors are usually bothered about sensory attributes and microbiological profiles without much emphasis on the fate of heat labile nutritional and nutraceutical components. The changing consumer perception is slowly but steadily leading towards emergence of novel technologies without depending upon conventional thermal processing. A few years before, non-thermal techniques have emerged for food processing and preservation, but these techniques were restricted to framing of fundamentals with regard to the inactivation of vegetative and reproductive bodies of microbes and the deteriorative enzymes.

Milk production in India is a subsidiary activity of agriculture in contrast to the organized dairy sector in the western countries. Farmers and landless labour maintain one to five milch animals. As a result, small quantities of milk are produced in a scattered manner. Due to this reason, milk procurement models from western countries, such as bulk cooling and bulk transportation are not applicable under Indian conditions. Collection of small amounts of milk is scattered over long distances and, therefore, poses a formidable challenge in maintaining the quality attributes and keeping costs down.

3.1. Rural Milk Collection

A systematic approach to rural milk collection suitable for the tropical climate and techno-economic conditions prevailing in India has been developed, based on the indigenous experience gained over the past few decades. In the first phase, extensive surveys are undertaken in the milkshed areas, where the milk plant is to be established. The second phase involves ‘route planning’ taking into account, availability of quantities of milk, access to roads for plying vehicles and distance from the site of dairy plant. Then zones are identified, representing equal costs of collection and transportation. In the third phase, planning is done for locating the primary collection centres as well as chilling centres, where, milk can be cooled to 4ºC before transporting to the milk plant. Milk may be collected from individual producers either by the contractor or by forming village level cooperative societies.

As the agricultural sector progresses, brands must implement a cohesive strategy that harmonises developing technologies, adaptive regulations, and a profound comprehension of changing consumer psychology. This chapter examines how the strategic integration of these three factors can augment brand value and foster enduring consumer loyalty. The chapter initiates by delineating the fundamentals of brand development within the agricultural sector, emphasising the essential components of brand identification and the principal economic and psychological factors influencing customer endorsement of agri-brands. It subsequently explores the crucial function of technology, analysing how digital instruments, blockchain, artificial intelligence, and immersive technologies might transform branding tactics and enhance transparency and consumer involvement. The policy frameworks that direct brand creation are equally significant. This chapter examines the influence of regulatory requirements, sustainability initiatives, and intellectual property rights on brand integrity, credibility, and access to global markets. It subsequently examines the economic benefits of technology-driven and policy-compliant branding, including enhanced customer willingness to spend, elevated brand loyalty, and competitive advantages. This chapter emphasises the significance of psychological resonance for sustained brand success, while also exploring the roles of emotional branding, persuasive narrative, and the utilisation of cognitive biases. It ultimately offers techniques for the integration of technology, policies, and psychological involvement into unified brand creation, while also tackling the issues of reconciling innovation with compliance. This thorough chapter provides agricultural companies with case studies and forward-looking insights to effectively manage the changing landscape, yielding both substantial economic benefits and lasting emotional ties with consumers.

In today’s innovation driven economies, turning a great idea or new technology into something investors want to fund takes careful planning. This process is called investor readiness. which means making sure the idea works, has a market, and is presented in a way that makes investors feel confident. Therefore, Investor readiness means the preparedness of an innovation to attract and secure investment from potential investors. It has all the essential parameters in place that an investor would evaluate before deciding to invest. For inventors, this means showcasing innovation’s business potential, potential for growth, and the capability to provide a return on investment. Understanding investor readiness is important because it directly influences scalability and growth of invention. Even the most innovative ideas can struggle to find the financial benefits without showcasing business potential.
Why it is important to discuss investor readiness
Investor readiness is the state in which a technology, its value proposition, and its founding team are significantly prepared to engage with securing funding from potential investors. Without investor readiness, even high-potential innovations may fail to reach the market due to gaps in business clarity, legal assurance, or team maturity. TTOs play an important role in this process by acting as intermediaries between inventor and investors. Modern day TTOs are more inclined to prepare technologies and associated teams to attract investment. This expanded mandate of TTOs and brought in investor readiness. It requires a wellstructured approach focused on aligning academic innovations with investor expectations. TTOs help in creating this readiness by guiding researchers through commercial pathways, derisking technologies, and translating technical advancements into investment suitable.

Nucleic acids like proteins occur in all living cells. They device their name because of their primary occurrence in the nucleus and acidic nature. Deoxyribose nucleic acid (DNA), one of the two nucleic acids is a major component of chromosomes. Small amounts of DNA are also found associated with chloroplasts and mitochondria.

During the latter part of the 20^th century, rapid economic development in most countries coupled with population growth propelled the inevitable demand for more food and manufactured goods. However, requirement of more food is placing unprecedented demands on agriculture and natural resources. Humans have made agriculture the dominant environmental threat by clearing forests, cultivating marginal lands, and intensifying farming in sensitive landscapes and watersheds. Most of the land use systems in the tropics are characterized by a rapid decline in productivity and high rates of soil and environmental degradation which need to be addressed in a proper way.

Agriculture has changed radically since the end of World War II. Productivity of most crops has scaled to new levels because of the adoption of new technologies, machines, increased chemical inputs, and government policies. However, continuing agricultural production without harming the environment is a challenge, which must be tackled along with economic growth. Some of the environmental issues related to agriculture are top soil loss, groundwater contamination, air pollution, greenhouse gas emission, decline of family farms neglect of the working conditions of farm labourers, new threats to human health and safety by the spread of new pathogens, economic concentration in food and agricultural industries, and disintegration of rural communities (Brodt et al, 2011). This situation prompted world nations, political leaders, scientists and planners to pay more attention to the concept of sustainable development. As a concept, sustainability is concerned with the continuity of environmental economic, and social aspects of human society.

1.1 INTRODUCTION

Horticulture is defined as “The science and art of growing vegetables, fruits, flowers, ornamental plants and landscaping of gardens and surroundings in small and commercial gardens”. The word ‘horticulture’ has been derived from Latin language and consists of two parts, viz., ‘hortus’ means garden and ‘cultura’ means cultivation. Thus, the word ‘horticulture’ means garden cultivation. Horticulture basically deals with Pomology, Olericulture, and Floriculture and Landscaping. Horticulture is gaining importance as it gives more returns per unit area and also gives nutritious food to human beings thereby improves quality of life and enhances the aesthetic beauty of nature. Vegetable growing is one of the major branches of horticulture with respect to value of the products.

In technical sense all parts of vegetables are used for consumption. The term, however, is usually applied to the edible plants which store up reserve food in roots, tubers, bulbs, stems, petioles, leaves, buds, flowers, fruits, and seeds which are eaten either cooked or raw. Growing vegetables is not only important for providing the protective food but also serve as an important subsidiary food playing a more significant role in the food consumption. They are rich in nutrients and are essential components of a balanced diet.

Introduction

Importance of basic statistics in everyday life cannot be stressed enough. Inclusion of basic statistics in high school curriculum is uncommon but proves highly beneficial to supplement certain careers in future. This field may be the most widely used of all and most people don’t even know they are using it. Many of today’s brightest business minds use this study to create charts and graph that allow them to stress a certain aspect of the business they are dealing with. Market research agencies, News rooms, marketing divisions of large corporations, NGOs, accounting firms etc. are full of people who specialize in basic statistics.

Statistics is concerned with the describing, interpreting and analyzing data. It is, therefore, an essential element in any improvement process. Statistics is often categorized into descriptive and inferential statistics. It uses analytical methods which provide the math to model and predict variation. It uses graphical methods to help making numbers visible for communication purposes.

Descriptive Statistics

• Descriptive statistics summarizes or describes characteristics of a data set.

• They help to make sense of large numbers of individual responses, to communicate the essence of those responses to others

• Helps exploring and making conclusions about the data in order to make rational decisions.

• Includes calculating things such as the average of the data, its spread and the shape it produces.

• Are displayed as tables, charts, percentages, frequency, distributions and reported as measures of central tendency

• Determine if the sample is normally distributed (bell curve) as most statistical tests require the sample to have normal distribution

• Determine if the sample can be compared to the larger population

Difference between Descriptive and Inferential Statistics

Nowadays, statistics is playing a major role in the field of research; that helps in the collection, analysis and presentation of data in a measurable form. It is quite hard to identify, whether the research relies on descriptive statistics or inferential statistics, as people usually, lacks knowledge about these two branches of statistics. As the name suggests, descriptive statistics is one which describes the population. On the other end, Inferential statistics is used to make the generalisation about the population based on the samples.

Growing foliage and flowering potted plants in the home is a great way to develop an intimacy with the nature. Caring and attending the plants gives us immense pleasure and satisfaction, especially retiring after day long working schedule. Now a days, wide variety of houseplants are available that can accommodate almost any indoor location in terms of available space, light and management factors. Research carried at National Aeronautical Space Agency (NASA) has shown that having plants in the home or office, especially in a closed air-conditioned environment, can be good for your health and well-being.

Our indoor environment

It is surprising to know that our comfort zone environment may have 2-5 times the pollution levels than outside air. Although, the magnitude may vary and could potentially reach 100 times depending upon the size of building, occupants, provision of ventilation, volatile organic compounds (VOC’s) emitted from upholstery and paints. The quality of outside air also determine the indoor air quality that may get mixed-up resulting in elevating the levels of carbon-dioxide (CO₂) and other harmful gases beyond the permissible limit. It has been revealed that the indoor CO₂ levels are substantially higher (3-5 times) than those recorded outdoor. The CO₂ being a narcotic cause drowsiness and loss of concentration leading to decline in performance and productivity of employed staff. This sudden upsurge in CO₂ and other toxic gases evolved from the volatile compounds from paints likely raise the Air Quality Index (AQI) that affects the health and working efficiency of building occupants.

It has been scientifically proved that the equipments installed for ventilating closed environment of residential or commercial buildings are not efficient in removing gases and thereby, to some extent filter only the particulate matter (PM). As per the prescribed standards of World Health Organization (WHO) and American society of heating, refrigeration and air conditioning engineers, the maximum permissible limit for indoor CO₂ is 1000 ppm. The term “Sick Building Syndrome” (SBS) is a very common disorder associated now a dayswith the people working in closed environments, especially that lack ventilation. When the CO₂ levels reach 1500 ppm, symptoms such as sore throat, nasal flow and cough are quite commonly observed among the people, thus affecting their general health and well being. Poor indoor air quality has been a major factor linked to SBS, reducing productivity of employees and also cause impaired learning in children in schools.

The branch of statistics which describes the data is called descriptive statistics. After collection, the data are presented in form of tables, diagrams or graphs. This facilitates the further analysis of data. The most basic form of data analysis is descriptive analysis of data collected and presented for the study. The descriptive statistics summarises the data and helps to find the representative value of the entire data set and the variation of the other values in the data set around the representative value. The descriptive statistics includes the measures of central tendency or averages, measures of dispersion or scatteredness, measures of skewness and the measures of kurtosis. Before going to discuss the R codes for various measures of descriptive analysis, we would first discuss in brief about these measure. This will help in better understanding of the R codes.

Measures of central tendency or averages: They are the representative values of the data series. They give an idea about the concentration of the values in the central part of the distribution of the data. There are five types of averages. They are 1. Arithmetic Mean (A.M.) 2. Geometric mean (G.M.) 3. Harmonic Mean (H.M.) 4. Median 5. Mode.

Introduction

The eastern states of India comprising of Bihar, West Bengal, Odisha, Chhattisgarh, Jharkhand, Assam and eastern Uttar Pradesh occupy about 21.85% geographical area and supports 34% human and 31% livestock population of the country. Agriculture is the mainstay of economy in these states, since 83% population living in rural areas depends on it for their sustenance. The region has about 2.73 M ha of total area under reservoirs, ponds, tanks, lakes, brackish water, etc. besides 15046 km length of rivers and canals constituting about 18 percent of country’s utilizable water resources. The average rainfall in eastern region varies from 1091 to 2477 mm with a regional average of 1526 mm, which is sufficient and substantial for growing a variety of crops. However, the irrigated area in the region is 39% as against 45%, the national average.

Abattoir : An establishment where animals are butchered is known as abattoir. It is also known as slaughterhouse. 
Abiotic : Abiotic means any factor which is not biological / abiological and especially there is no involvement of the organisms in synthesis of certain compounds.

Franz Holfmeister’s (LT, 1850-1922) definition, “vitamins are substances which are indispensable for the growth and maintenance of the animal organism, which occur both in animal and plants and are present in only small amounts in food”, still holds good, although it has been interpreted in various ways.