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In agro-ecosystem, many agricultural and horticultural crops are dependent on insects for their pollination; their degree of interdependence varies species to species. Some plant species depend primarily on a single pollinator’s species or genus, whereas some plant species accept diverse pollinators. About to 80 per cent of flowering plants’ pollination determined for pollinators (FA0, 2007) and out of that most of the floras depend on insect pollinators for pollination and pollinators depend on flora for their food. Bees are considered as most important pollinator due to their diversity, credential ability and effective pollinators of many plant species. Most of the crops pollination need was met by wild pollinators living within the farming landscape (Kevan and Phillips, 2001). Therefore, pollinators play paramount role in ecosystem through enhance the crop productivity and conserving biodiversity. On the above service of pollinators is priceless and natural endowment, but the society we live in, always categorized and measured in terms of financial value. In 2005, globally, insect pollination services economic value was estimated to be about €153 billion (Gallai et al., 2009). The United Nations also reported that the economics of ecosystems and biodiversity by insect pollination was valued at £134 billion. The assisted pollination may have to be done when natural pollination is insufficient in order to reduce potential yield loss (Klein et al., 2007).

Pollinators are organisms that help to transfer pollen from anther to stigma of the same species for fertilization and thereby produce seeds and fruits. Pollinators belong to diverse groups viz. insects, birds, reptiles, mammals, etc. Insects; bees butterflies, moths, wasps, flies, some types of beetles. Out of insect pollinators, bees are most important pollinator. Insect pollinators are critical to the production of many crops and play pivotal role to maintain the biodiversity. The decline in honeybee and other pollinator populations have more attention of scientific and public concern globally as well as in India. A number of factors have been observed as potential contributors to these declines and no single factor has been identified as the cause. The available science suggests that multiple factors responsible for population depletion and extinction, including loss of habitat and food sources, diseases, viruses, pests, and pesticide exposure. It is also known that certain pesticides can pose an immediate or “acute” threat to the insect pollinators and bees. In order to protect pollinators, the labels of pesticides that pose such risks should specify detailed directions of application to reduce potential exposure.

Agricultural biodiversity is known as crop genetic resources, although agroecosystems hold a wide diversity of other organisms that contribute toward their productivity and sustainability. Amongst these pollinators play the massive role in crop pollination and thus ensure that fruit or seeds are formed. Over 3 decades ago, the international community began to emphasize on the importance of pollinators. In agro-ecosystems, pollinators are essential for agriculture, horticultural and forage production as well as the production of seed for many root and fiber crops. Pollinators such as bees, birds and bats affect 35 per cent of the world’s crop production, increasing outputs of 87 of the leading food crops worldwide, plus many plant-derived medicines in our pharmacies (Klein et al., 2007). Food security, food diversity, human nutrition and plant diversity all rely strongly on animal pollinators. Pollination is an essential ecosystem service that enables plant reproduction and food production. The pollinators’ abundance and diversity play pivotal role for enhancement of the productivity, quality and maintenance of natural resources of plant biodiversity. The diminution of pollination abundance and their diversity certainly affect productivity, quality and plant biodiversity.

Pollination is a keystone process in both human managed and natural terrestrial ecosystems. Pollinators are an input of crop cultivation and associated biodiversity, and provide an essential ecosystem service to both natural and agro- ecosystems. In agro-ecosystems, management of pollinators can maximize the pollination and thereby enhance the crop productivity and yield quality. Pollination is the best example of mutualism between plant species and their pollinators which results into intricate relationships between plant and animal - the reduction or loss of either affecting the survival of both.

Approximately 80 per cent of all flowering plant species are dedicated to pollination by animals and mostly by insects. The negative impact of pollinator deficit is strongly felt in reduction of fruit set seed productivity and agricultural biodiversity. The role of pollinators is transfer of pollen from anther to stigma of the same species to ensure reproduction, seed set, fruit set development and multiplication of plants, both in agro ecosystems and natural ecosystems.

The Colony Collapse Disorder (CCD) is not a disease; it is multi-factorial syndrome which causes massive losses of honey bee in the USA and elsewhere. It is recorded that in European honey bee (Apis mellifera). The adult worker bee population of the colony demean through catastrophic effects of CCD. The dwindling of adult worker bees in colonies and the lack of noticeable symptoms leads to the nebulous label of CCD. In this syndrome, dead worker bees cannot be found in the colony and their vicinity of bee hive, and stored food (honey and pollen) are not touched by robbers bees and combs remain as such for several weeks even after the collapse. Some scientists; Aizen and Harder, also reported this disorder is not universal and, in fact, global populations of honey bee (A. mellifera) populations are increasing. In the spring of 2007, beekeepers in the US reported a rare kind of bee colony disease where they die off and numerous colonies left their hives and disappeared without a trace. The plight of honey bee in USA has caused concern and attracted great attention of scientists to delve and provide explanations of this mystery and preventive measures. In US, it is also christened “Honey bee AIDS” by some popular media. Indeed, honey bee colonies can die in many ways and CCD is just one of them. Finally, since both honey bee host and pathogens are genetically diverse, the symptoms and causes of colony losses may well be different in varrious regions.

Pollination is a vital and key component of ecosystem services which is provided by pollinators. FAO, 2007 reported that 80 per cent of plant species rely for pollination on pollinators, which is dominated by insects. Among the insect pollinators, solitary and social bees dominate both managed and natural ecosystems. No other groups of insects are more beneficial to humans than bees. Many plants have evolved intricate relationships with many insect pollinators and without their presence, majority of plant species would not reproduce and maintain their genetic diversity (Daily et al., 1997). In natural ecosystem, insect pollination plays a pivotal role to maintain and conserve the plant biodiversity. On a global scale, the total annual value of insect pollination services has been estimated at USD 217 billion (Sciencedaily, 2008). United Nations reported that the economics of ecosystems and biodiversity by insect pollination was valued at £134 billion.

Introduction

Pollination is a process in which pollen grains are transferred from male gametes to the female gamete, thereby enabling fertilization and reproduction through growth of the pollen tube and eventual release of sperm. Fertilization is the union of the egg and sperm. In plants, this may happen after pollination; however, pollination doesn’t always result in fertilization. Fertilization occurs when the pollen grains germinate on the stigma and grow in the style. Reproduction is the process to produce offspring by fusion of male and female gametes, which simply means that the sperms of the pollen unite with the ovules in the ovary of the flower and subsequently produce seed. Flowers may facilitate out-crossing (fusion of sperm and eggs from different individuals in a population) or allow selfing (fusion of sperm and egg from the same flower). Some flowers produce diasporas without fertilization (parthenocarpy).

Pollination is one of the most essential ecosystem services which is effectual for crop productivity, biodiversity and human livelihood. Pollination is the process of transferring pollens from anther to stigma for plant reproduction and has direct impact on crop productivity. Conservation and management of pollinators is still ignored in the agriculture development program by the policy makers. In agricultural ecosystem, many agricultural crops are dependent on insects for their pollination, and assisted pollination may have to be done when natural pollination is insufficient in order to reduce potential yield loss (Klein et al., 2007). About 80% of the world’s flowering plant species are dedicated to animal pollination, mostly by insects (FAO, 2007). In 2005, globally, pollinators’ pollination services economic value was estimated to be about €153 billion (Gallai et al., 2009). The United Nations also reported that the economics of ecosystems and biodiversity by insect pollination was valued at £134 billion.

Water is a critical and essential nutrient in poultry production, necessary in greater amounts than any other nutrient. It plays a vital role in various physiological processes such as digestion, metabolism, nutrient transportation, enzymatic and chemical reactions, regulating body temperature, and lubricating joints and organs. Water deprivation can have severe consequences on poultry health, impacting growth, egg production, and even leading to increased mortality if prolonged. Therefore, providing cool, clean water that is free from contaminants is crucial for maintaining poultry health and optimizing farm profitability.

Water Consumption in Poultry

Water consumption in poultry varies under different conditions. Generally, under thermo-neutral conditions, birds will consume approximately twice the amount of water as the amount of feed. However, water intake is influenced by several factors, including environmental temperature, relative humidity, dietary salt and protein levels, the productivity of the birds (growth rate or egg production), and the bird’s ability to reabsorb water in the kidneys. In poultry houses, water consumption tends to be higher in areas with more birds and higher ambient temperatures. Studies indicate that birds prefer water at about 10°C; when water temperatures exceed 27°C, both water intake and daily weight gain are significantly reduced.

Marketing of Poultry and Poultry Products

Marketing involves the exchange of produce for an agreed sum of money and is a critical commercial process that encompasses promoting, selling, and distributing products. At its core, marketing is about understanding customer needs and providing products that meet these needs profitably. It is an essential business function that focuses on customer satisfaction and business growth.

Objectives of Marketing

1. Employment Generation: Marketing creates gainful employment opportunities for millions, thereby increasing income levels.

2. Demand Enhancement: It aims to boost the demand for poultry products, which in turn generates more employment opportunities in rural areas.

3. Improved Standards of Living: By providing essential nutrients like amino acids, fatty acids, vitamins, and minerals through poultry products, marketing contributes to the better health and standard of living of poultry farmers. 4. Efficient Supply: Ensures that poultry products are available at the right time, place, quantity, and price.

Management of Other Avian Species

Duck

Overview

• Asia: The homeland of ducks.

• Global Rankings: China holds the first position in duck population, followed by India.

• Significance in India: Ducks are the second most important poultry species, constituting about 10% of the total poultry population (851.82 million) and contributing 6-7% of the total egg production (138.38 billion) in the country (BAHS, 2024).

Integrated Poultry Farming

Integration refers to the coordination and amalgamation of various stages in poultry production to create a seamless flow of inputs and outputs, reducing overall production costs. This approach ensures that each stage of production, from breeding to marketing, is efficiently managed within a unified system.

• Global Integration: In developed countries, poultry production is highly integrated, encompassing all stages from principal breeding to consumer distribution. This includes broiler farms, hatcheries, feed mills, processing plants, and animal healthcare products, which work together to streamline production and marketing processes.

• Indian Context: In India, integration and contract farming in poultry began with Suguna Poultry Farm Limited in 1991. While this marked the start of integration in broiler production, it did not fully represent the comprehensive integration seen in more developed systems.

• Current Practice in India: Integrators provide essential inputs such as chicks, feed, medicines, vaccines, and technical support. They also handle marketing of the final product. Poultry farmers, operating as contract growers, receive payments based on the weight of broilers or number of eggs produced. Despite these developments, integration within the layer sector remains underdeveloped in India.

Mixed and Integrated Poultry Farming

Mixed farming refers to the practice of cultivating crops and rearing livestock on the same farm, aimed at maximizing economic benefits through the efficient use of resources. This type of farming can be practiced either simultaneously or at different times, depending on the needs and conditions. In India, mixed farming is particularly significant as it typically contributes at least 10% of a farmer’s income from livestock, potentially reaching up to 49%.

Advantages of Mixed Farming

• Maximized Returns: By-products of farm activities, such as crop residues, can be effectively utilized to feed livestock, leading to higher returns.

• Year-Round Employment: Mixed farming provides continuous work opportunities throughout the year, ensuring a steady income.

• Efficient Resource Utilization: The combination of crops and livestock ensures optimal use of land, labor, and capital.

• Soil Fertility: Livestock manure contributes to maintaining and enhancing soil fertility, which is crucial for sustained crop production.

• Balanced Food Production: Mixed farming allows for the production of a variety of food items, leading to a more balanced diet throughout the year.

Organic Poultry Farming

Definition and Overview

• The FAO/WHO Codex Alimentarius Commission defines organic farming as a “holistic production management system that promotes and enhances agro-ecosystem health, including biodiversity, biological cycles, and soil biological activity, using non-farm agronomic, biological, and mechanical methods, excluding all synthetic off-farm inputs.”

• Organic chicken farming involves raising chickens in a natural, humane environment outside of a conventional chicken house, feeding them organic feed (free from synthetic fertilizers, pesticides, and GMOs), and avoiding the use of antibiotics or growth hormones.

• The main goal is to produce healthier, environmentally friendly chicken products while ensuring high animal welfare standards.

• Conversion Period: Transitioning a conventional poultry farm to an organic one requires a certain period called the “conversion period.”

• Organic poultry farming necessitates the use of indigenous chicken varieties managed organically, allowing the birds to express their natural behavior.

• Growing Popularity: The demand for organic poultry meat is increasing due to heightened health awareness among consumers. Chicken, in particular, has become a key organic meat due to its shorter production cycle.

Introduction

Poultry diseases pose a significant threat to commercial poultry production, often resulting in substantial economic losses due to high mortality and morbidity. Early diagnosis and effective management of these diseases are crucial, as many diseases share similar symptoms, making timely and accurate identification challenging. Poultry diseases can be broadly classified into bacterial, viral, fungal, protozoan, parasitic, and nutritional deficiency diseases. The following table provides an overview of these diseases, their causative agents, symptoms, and prevention and control measures.

Poultry is one of the fastest-growing industries within agriculture and allied sectors worldwide. This rapid expansion results in the generation of substantial amounts of waste, including poultry manure, dead birds, hatchery wastes, and abattoir wastes. Proper treatment and scientific disposal of these wastes are crucial to avoid significant threats to both avian health and human safety. Unmanaged poultry wastes can lead to the spread of diseases among birds, resulting in considerable economic losses due to mortality and decreased productivity. Additionally, improper waste disposal can contribute to soil and groundwater pollution. Globally, an estimated 400 million chickens are processed weekly, generating a vast amount of waste. For instance, a broiler produces about 0.09 kg of manure daily, while a laying hen produces around 0.18 kg. Effective management of poultry waste requires a comprehensive understanding of its composition and the various physical, chemical, and microbiological processes that influence the fate of potential pollutants, particularly when the waste is applied to land.

Incubation is a critical process in poultry farming, involving the hatching of fertile eggs to produce chicks. This process can be carried out by natural or artificial means. Natural incubation involves placing eggs under a broody hen or duck, allowing the mother bird to provide the necessary warmth and conditions for hatching. In contrast, artificial incubation uses machines called incubators to create the ideal environment for the eggs to hatch. The incubation period, which varies among different poultry species, remains consistent within the same species regardless of whether natural or artificial methods are used.

Incubation

• It is simply the production of chicks by hatching fertile eggs either by natural or artificial means.

Reproductive Organs of Fowl and Formation of Egg

The reproductive system of a hen is a fascinating and intricate setup designed to produce one of nature’s most perfect foods-the egg. Understanding this system requires a look into its two primary components: the ovary and the oviduct.

The Ovary

The ovary is where the magic begins. A hen typically has two ovaries, but in most cases, only the left ovary develops fully and remains functional. The right ovary, although present, becomes rudimentary and non-functional. The left ovary is responsible for the formation of ova, the initial stage of the egg.

Inside the ovary of a hen are approximately 2000 visible yolk-filled ova. These ova are the potential eggs, each waiting to be developed and released. As a hen matures, these ova progress through various stages of development. The transformation from an immature pullet, which has a small, undeveloped oviduct weighing about 1.1 grams, to a mature pullet ready to lay eggs, involves significant changes. By the time a pullet lays her first egg, her oviduct has grown to weigh around 77.2 grams.

Feeds and Feeding of Poultry

Proper feeding is crucial for the optimal growth, health, and productivity of poultry. It constitutes a significant portion of the total production cost in poultry farming, often accounting for 70-75%. Understanding the different types of feed ingredients and their nutritional contributions is essential for formulating balanced diets that meet the specific needs of poultry at various stages of growth and production.

Different Feed Ingredients Used in Poultry

Poultry feed ingredients are broadly classified into four categories: energy rich feedstuffs, protein-rich feedstuffs, vitamin and mineral sources, and non nutritive feed additives. Typically, commercial poultry feeds are formulated by blending 10-15 different ingredients to provide a balanced diet that meets the nutritional requirements of the birds.

Introduction

The performance of any commercial stock (offspring) depends on the careful selection and scientific breeding of their parent stocks, known as “breeders.” Breeders are the backbone of any commercial poultry operation, as they produce the next generation of chickens, ensuring the continuity and quality of the flock. A breeder farm’s primary purpose is to produce a high number of fertile eggs per layer bird and to increase hatchability through proper hygienic handling of these eggs. Effective breeder farm management encompasses several key areas, including:

• Pure Line Management: Focusing on maintaining and improving specific genetic lines.

• Parent Stock Management: Managing the birds that directly produce commercial layers or broilers.

• Grandparent Stock Management: Managing the generation that produces parent stock, critical for maintaining genetic diversity and quality.