eChapters

Abstract

This paper focuses on the paradigm shift that our information economy is witnessing from generic leadership to electronic leadership in a disruptive, holistic, fast changing and turbulent business environment consisting of algorithms, programs and codes, to track user movement over the digital platform. The organizations need not to choose one best way to lead in order to gain the momentum over its competitor’s. In the digital age, the organizations have started tracking user over web, his movements, his browsing information pertaining to his liking’s and disliking are been used by the leaders in order to strategize and the greatest digital minds are providing support to these organizational leaders for strategizing and flooding user with choices based on his likings. Moreover the future leadership will get more and more personalized and advanced with a conglomerate blend of cutting edge technology, leadership and strategy within the existing paraphernalia. This paper suggests a new leadership model that is the coded model, wherein the leadership gets more and more personalized based on the codes that traps user movements and his behavior over the web.

Abstract

This research has analyzed the “Factors Affecting Shoes ‘Consumer Preference In Nekemte Town:-An Econometric Analysis” considering different age level, income level high grade completed, social status, and sex with an objectives of identifying determinants of preference of consumers between domestic goods and import close substitute goods. The study was under taken on the consumer goods that are produced in domestic industrial and imported from abroad because of international trade. The goods in this study are only shoes. The data is collected from 100 respondents with different age, income level, educational level and sex through both questionnaire and interview. More than half (51%) of respondents prefer to use locally substituted foreign products that were allowed to choose either foreign or domestic shoes. Proud of and conformity to one’s life styles have statistical significant positive association with preference of buying locally produced shoes. Youth especially youth females have strong attachment with foreign products. People considering the quality have preferred the current generation.

Abstract

The growth story of any economy depends upon availability of financial services; finance is the life blood of economy and financial system work like the heart of the economy to ensure availability of finance. Efficient mobilization of household saving and effective allocation to the growing credit requirement of the economy helps in sustainable development of the country. Government RBI and banking sectors are making tremendous effort to bring every section of the country into the mainstream financial system. Still there exists a significant gap between the growth expectations and the ground realities in context of ‘mobilization and utilization of funds’ that support inclusive growth of the country. There is also a significant disparity among the people of rural and urban area in availing the services of the financial system. There is a need of effective tools to bridge the gap and bring in every section of people from all parts whether rural or urban to take part in the mainstream financial activities. Mobile technology can act as a tool to develop a platform which helps us to extend the financial services in remote areas. Technology intervention helps banks to reduce their cost, to increase customer reach ability and in better management of business risk. E-wallet can be a good platform to penetrate the financial services.

Abstract

Our country is a place where people not only love the celebrities, but they worship celebrities, whether it is a Bollywood sensation like Shahrukh Khan, Salman Khan, Amitabh Bahchan, Aamir Khan, Katrina Kaif or a sportsperson like Sachin Tendulkar, MS Dhoni, Yuvraj Singh and Sania Mirza. In today’s scenario all the companies are coming up with celebrity endorsements to make their product different from the competitor’s product and also people can associate the brand/ product with specific celebrity and an easy way of remembering a particular product and creating demand. Different people have different perception about the advertisements they see and like this celebrity have created a good  reputation to the brands like many people perceive that the brands endorsed by celebrity are of good quality. whether the demographic variables play any role in forming the opinion of consumers so to take the view of people researcher have taken a sample of 1000 people consist of  different age groups, marital status, gender and different occupation to know  their opinion about celebrity with respect to FMCG sector. So, it is very important to know what impact it leaves on the consumer. For this purpose data has been collected through primary and secondary sources. The results of the report revealed that age is not significant in celebrity endorsement while other three parameters gender, marital status and occupation are significant.

Abstract

Children today are playing an important role in family buying decisions like never before. They inform their parents regarding the modified use of products. Realizing this, marketers have changed the market into direct market for the children products. The children involved with their products are more likely to pay attention to their advertising, to evaluate their brands carefully and to become brand loyal. Children today are more brand conscious and have more awareness about the brands because the market for children products is rapidly growing. The media has affected the decision making role of the children and now they are more aware of new products because of media messages like advertisements but still final decision for buying a product is in the hands of parents. Advertisements produce brand consciousness among the children and they enjoy switching from one brand to another as it gives a feeling of adventure to them. Both parents and children agree that there is rapid growth in the market for children products over the last few years because marketers have come to know that children are the influencers of today but bread winners of tomorrow and hence, they are a force to reckon with.

Abstract
India is second among all nations in total entrepreneurship activity as per the Global Entrepreneurship Monitor Report 2012. The liberalization of the economy since 1991 has paved the way for a huge number of people to become   entrepreneurs. Developing countries like India are striving to be outward looking global economies rather than inward looking local economies. This will be possible only if small and medium scale enterprises (SMEs) are encouraged. The 2015 Global Entrepreneurship Monitor (GEM) represents the 17th annual global survey of entrepreneurial activity across multiple phases of the business process; the characteristics, motivations and ambitions of entrepreneurs; the attitudes societies have toward this activity; and the quality of entrepreneurship ecosystems in different economies. Sixty-two economies participated in the 2015 survey.
Entrepreneurship plays an eminent function in creating an avenue for employability for rural communities, providing self-employment for those who have started-up a business of their own and enhancing the economic status of the rural sector as well.  Entrepreneurship has transformed many entrepreneurs into successful business persons and generated income for rural communities.

Abstract

For achieving compatibility with the fast changing business environment and economic scenario at national and international level; instead of making more amendments in the Indian Companies Act 1956, it has been replaced with a new Companies Act 2013 which is effective from 1st April, 2014. Many changes have been made in the new Act and many new concepts have also been introduced, such as One Person Company, dormant company, corporate social responsibility, chief executive officer, stakeholders relationship committee, merger with foreign company etc. In this paper, an effort has been made for presenting a section-wise brief summary of some major changes in the Companies Act 2013 as compared to 1956 Act and its impact on corporate world.

Abstract

Global economies have been witnessing volatility, uncertainty, complexity and ambiguity in the economic and financial environment around the world thereby influencing the risk perception and investment decisions of the existing and prospective investors. Policy changes in the emerging and developed economies like China and US have had spill over impact on the economies world over. Year of 2016 have been witnessing a crisis similar to that faced by US in 2008 due to accumulation of US debt to GDP of around 67%, however this time it is the manufacturing driven economy of china that has witnessed Debt to GDP ratio of around 280%; other events of volatility since last five years include Greece debt crisis, Russia’s sanction, Fall in the prices of major commodities. All these events have influenced the financial sector world over. Banking sector is considered to be backbone of all economies and have been witnessing a continued downfall in credit and deposit growth. Policy implications along with spillover impacts of all the events have resulted in the increase in Non-performing assets of the banks thus posing a greater risk to the banking sector.

Abstract

The main objectives of this paper are to know the variability in sustainable growth of banks through the various advantages of the banks participation in commodity market along with identification of the possible strategies to more participation in Indian commodity markets by the banks. The data collected through the structured questionnaire from the 150 respondents. The SPSS 16.0 version was applied to derive the results. The techniques of frequency and the regression analysis applied to infer the results. The study found that 46.5 percent variation in sustainable growth was explained through the investment portfolio and hedging for commodity price volatility and also there was a significant difference between each other and higher returns through the diversified portfolio was more responsible towards the sustainable growth as a reason of banks participation in commodity market. The study also found that 98.7 percent of variation in sustainable growth was explained through the various advantages of the banks participation in commodity market and also found that increase in banks customer incomes was more favourable response towards the sustainable growth and it was followed the lower interest rates for borrowers and the lower volatility and also there was a significance difference from these variables to the dependent variables. It is suggested that there should be a appropriate training programmes of the bank officials to more participation in commodity market through the diversification of portfolio to increase the more returns.

Abstract

In today’s scenario every human being is continuously juggling the demands of career and personal life. Achieving the insidious “work-life balance” can often been taken as an impossible goal, especially for those who struggle to give their best to personal and professional life. In todays time “do more with less” competing reality, managing careers and families, and feel satisfied with both can be a messy task. Life filled with conflicting responsibilities and commitments, work life balance has become a major issue in workplace in today’s time. This study attempted to provide an understanding of the term work life balance as well as the conceptual paradigm of work life balance, discussions of different causes and consequences of WLB, and the importance as well as the strategies of WLB.

The strategies outlined in this paper are proposed as recommendations for managers and supervisors to consider for implementation in their work areas to assist employees achieve a better balance between work, family, and life commitments.

Abstract

In the present paper an attempt is made to study the job inspirational element of employees of Small and Medium Enterprise’s, Guntur.  It is well known fact that job satisfaction plays major role in satisfying an employee himself as well as the organization in terms of attaining the needed output.  As job inspirational elements are the deciding factors of job satisfaction, HR managers will have an eagle eye towards in this aspect in the organization that intern has to bridge the gap between the personnel and the management.  The present study attempted to understand the well as the source of recruitment through which they have entered the organization.

Abstract

The objective of this paper is to analyze perceptions of individual investors on general terms, statements related to mutual fund and reasons for withdrawal of investors. This chapter analysed  the general awareness of individual investors on terms related mutual fund investment such as New Fund Offer (NFO), Systematic Investment Plan (SIP), Systematic Withdrawal Plan (SWP), Asset Management Company (AMC) and  Association of Mutual funds in India (AMFI) etc and its association with individual investment decision making. This chapter also covered perceptions of respondents on the statements such as Mutual Funds are useful for small investors, Mutual Funds give higher return than other investments, Mutual Funds are healthy for Indian financial environment, Private sector mutual funds are not good, ELSS schemes are good for tax saving, Mutual funds with large corpus perform better and Mutual funds having diversified portfolio gives better returns etc related to mutual fund investment and studied their perceptions towards mutual fund investment. The primary data also collected from the respondents relating to the withdrawal Behaviour of individual investors from mutual fund investment by taking the factors such as Lack of Performance, Lack of Involvement of companies, Lack of Capital appreciation, Low Dividend Payment ratio and Low NAV etc.

Abstract

The main reasons behind farmers for adopting organic farming practices are their concerns for the environment and about side effects of agricultural chemicals in conventional farming systems. Organic farmers find their method of farming to be profitable and personally satisfying. There is also a concern with the amount of energy used in agriculture, since many farm chemicals require energy intensive manufacturing processes that rely heavily on fossil fuels which are very limited.
This paper is an attempt to identify the current process of organic farming and initiatives to make organic farming a more profitable practice. 

Keywords: Agriculture, Farming, Organic

Abstract

Orange is a machine learning and data mining suite for data analysis through Python scripting and visual programming. It is a general -purpose tool of data mining for machine learning. It’s having a multi-layer architecture which is suitable for different kinds of users, from new data mining learner to programmers who prefer to use the tool through its interface. Here we report on which features interactive data analysis and component-based assembly of data mining procedures. In the paper we highlight the history of Orange’s development process and present its current state, achievements and the future challenges.

Keywords: Python, Data mining, Machine learning, Toolbox, Scripting

Abstract

Green is the ‘innovative’ word that has now evolved to become the soul of every market. This revolution has given a rise for the different kind of green activities in the normal course of life, be it personal or professional. Companies are trying to adopt green in their business activities, be it production; product; services; or packaging, consumers are also not behind for the perseverance of environment and natural resources. Consumers are day by day becoming more aware towards environmental issues, purchasing eco-friendly products, and adopting a green lifestyle. This paper examines the growing awareness of consumer towards green initiatives, products, campaigns run by the companies, and their attitude, and purchase intentions for the same. Therefore, the purpose of this research paper revolves around describing the present state of green activities in business era, and to know the awareness and attitude of consumer in Jodhpur city. 

Learning Objectives
After studying this chapter, one should be able to understand:
    ·    The Indian ICT industry and the emerging market of Africa: overview
    ·    Regulations and their impact on international business, with reference to the emerging African market
    ·    Some of the business regulations relevant to the ICT industry
    ·    Regulatory reforms and their impact on business: examples from global markets
    ·    African regulatory situation by means of field survey and secondary data
    ·    Regulatory assessment and recommendations for the Indian ICT industry

Abstract

This paper attempts to analyses the price discovery relationships of future and spot prices of ten agricultural commodities during the period of post sub-prime crisis i.e., from 2010-2015. As per the decisions derived by the study, we found that except Turmeric price discovery is confirmed for all the nine agricultural commodities. The results are quite encouraging showing the emerging character of the agricultural commodities in India. Although, it doesn’t assure the competitiveness of the Indian commodities market. The statistical diffusion of the findings is quite relevant in policy making, hedging and investing decisions. Now a day, these markets are becoming more efficient and mature in terms of information, also market regulators are working towards their development. The study suggests that Forward Market Commission (FMC) should be given more power to regulate and control the market, which will ensure the efficient market situations in these commodities market. It also suggests that in order to facilitate more transparency in commodities market, like stock market, electronically traded stock exchanges must be developed. All these suggestions of the study are targeted to strengthen the derivative market trading in agricultural commodities to achieve efficient price discovery mechanism.

Abstract

This chapter highlights the importance of re-engineering the functional processes prevalent in organizations today and realigning organizational resources with policies, procedures and systems that foster innovation in the technological and managerial space and institutionalize long term sustainability of businesses in emerging market economies such as India. These economies can serve as an engine for growth in a globalized era, if the intellectual capital of these economies is utilized and enhanced with maximum possible efficiency. It is in this scenario where entrepreneurial and decision making techniques based on the knowledge management-organizational learning continuum can help in the confluence of open innovation practices and stable management expertise. Such a comprehensive strategic shift from being a financial economy to a knowledge economy needs to be supported by integration of practical actions with the untapped cognitive potential of emerging economies. This chapter shall also be useful in explaining the importance of coexistence of competition and cooperation for enhancing the viability of the organizational ecosystem in the emergent Indian economy. 

Abstract
Corporate Social Responsibility is one of emerging term now-a-days in the corporate arena. Sustainable growth is possible only when all sphere of the society is self sustained. Since the early 1990’s, corporate responsibility issues including social obligation of corporations have attained prominence in political and business debates. This is mainly in response to corporate scandals but also due to realisation that development centred only on economic growth paradigms is unsustainable and therefore there is a need for more pro-active roles by states, companies and communities in a development process aimed at balancing economic growth with environmental sustainability and social cohesion. Some people think sustainability is all about environmental issues. Others see it in terms of the bottom line. And then, of course there are the people who use the term synonymously with corporate social responsibility. CSR and Sustainable development are two different concepts having different traits. Corporate social responsibility (CSR) promotes a vision of business accountability to a wide range of stakeholders who are directly and indirectly dealing with corporate entities, besides shareholders and investors. Therefore, there is a need for evaluating the working of CSR on social sustainability. Besides, this paper try to identify the key areas of concern are environmental protection and the wellbeing of employees, the community and civil society in general, both now and in the future (by international institute for Sustainable Development),various issues and challenges faced by corporate bodies.

Abstract

Service tax is an indirect tax.  It is a tax levied by the Central Government on service providers on certain service transactions, but is actually borne by the customers. Just like excise duty is payable on goods which are manufactured, similarly service tax is payable on services provided. Service tax is charged on all services except the services in the negative list of services.  Based on the manageing business in emerging economics, this article discuss about the person liable to pay service tax, negative list, rates of service tax, due date of paying tax and penalty for non-payment of tax.

Abstract
Access to finance by the poor, disadvantaged and underprivileged group is a prerequisite of poverty alleviation on one hand and the economic growth on the other. In the struggle against poverty, the financial inclusion is a crucial element. For achieving economic power and self reliance, it is essential to ensure timely access to financial services and adequate credit when they are needed by vulnerable groups such as the weaker sections and low income groups at an affordable cost. Large sections of the rural population have no access to financial services and their only recourse is to borrow from moneylenders at the exorbitant charges causing exploitation. Therefore, financial inclusion, today, has become the national objective and major concern for the economic policy decision makers. The present study will focus on the major challenges and opportunities of financial inclusion in India.

Abstract
Corporate Social Responsibility (CSR) has much bigger implications for inclusive development of the any country. It reduces dependency on the government for social expenditure and helps in speedy inclusive growth. The scale of CSR emerged significantly in the last decade in India. Since business houses required doing business in the society it would be an obligation on their part to share a small portion of their profit for the betterment of society. To relate fundamental business philosophy to make CSR sharper, smarter, and focused is what really matters and is the core part of any business in the 21st business philosophy century. However, critiques are emerging on the recent Government bill on CSR which makes mandatory on the part of the companies to spend a small portion of their profit for the social causes. Many companies have invested noted share of profits in various social development sectors. Also, there is research evidence to show that CSR work of the companies have reached where government could not reach so for. However, there are some reports showing most of the companies have not even have CSR policies yet. All though various Indian corporate involved in CSR activities; it is not enough when contrast to their actual financial strength. This paper gives a solid background for the discussion about the possible role of CSR with respect to Social Inclusion

Abstract
This case study investigates that how HR policies and practices are aligned with the respective business strategy of ABC Ltd. The strategy classification of M. Porter were used to analyze the different approaches used by organizations for competing in the market and the way they use HR policy and practices to support their business strategy. Data collection instrument (questionnaire) has been used for collecting the data form employee as well as HR manager. Based on the qualitative study of various functional managers and secondary data (annual report, press release, websites content etc), this study highlights the internal as well as external synergy of HR policies and practices. Different SHRM models were used to find out the strategic alignment. Study presents number of implication for lubricant industry and HR professional in emerging economy like India.

Abstract
Electricity is one of the most important input factors for the economic development of the country. There is huge and increasing demand of electricity in India and it is continuously increasing with the countries corporate and economic growth. The Indian power sector has responded significantly and made significant progress in reducing the gap between demand and supply. Indian power sector offers one of the highest growth potential to players in this industry. However, this is subject to some challenges like to generate more power and to generate and distribute power efficiently and at minimum cost. The present study covers five selected companies operating in power sector for the financial performance using ratio analysis and ANOVA. Out of selected companies NTPC performance is better than other companies but overall Indian power sector needs to reduce too much dependence on coal and needs to generate more power availability, quality and reliability for successful future and growth of the country. 

Abstract
The assistance/credit provided by banks is classified as priority sector lending and non-priority sector lending. Priority Sector Lending (PSL) is one which has got the order of preference over other sectors by the target groups in availing bank credit as per the directives of RBI. It is one of the important steps taken by the government for the cause of rural development. It involves rising the socio-economic status of the rural population on sustainable  basis through the optimum utilization of local resources. In the words of Planning Commission1 rural development could be achieved through strategies, policies and programs  for the development of rural areas and the promotion of activities carried out in such spheres as agriculture, forestry, fishing, rural crafts and industries, the building up of social and economic infrastructure, with the ultimate aim of achieving a fuller utilization of available physical and human resources and earns higher income and better living conditions for the population. According to Desai2, the preamble to the Bank Nationalization Act, 1970 clearly lays down that the banking system has to function in alignment with priorities and objectives. According to Srinivasan3  during 1969-89, the PSL has considerably increased and radical transformation has taken place in the allocation of pattern of credit. The trend analysis in between 1969-89 indicated that banking system has achieved a good blend of social and commercial banking.

Meaning of Market Energy Strategy

Market Entry Strategy

When an organization has made a decision to enter an overseas market, there are a variety of options open to it. These options vary with cost, risk and the degree of control which can be exercised over them. The simplest form of entry strategy is exporting using either a direct or indirect method such as an agent, in the case of the former, or counter trade, in the case of the latter. More complex forms include truly global operations which may involve joint ventures, or export processing zones. Having decided on the form of export strategy, decisions have to be made on the specific channels. Many agricultural products of a row or commodity nature use agents, distributors or involve Government, whereas processed materials, whilst not excluding these, rely more heavily on more sophisticated forms of access.

Abstract

Continental erosion and fluvial transport play an important role enhancing mobilization of organic carbon from soils and transferring this pool to the ocean through downstream rivers and streams. The Ganges-Brahmaputra river system represents one of the largest transporters of terrestrial carbon to ocean. Intensive agriculture in the Ganges basin coupled with atmospheric deposition (AD) of nitrogen may render the soil more prone to erosion loss of carbon and nutrients. The aims of this study were to quantify atmospheric deposition of nitrogen (AD-N) in the watershed and to assess the influence of land use and AD-N on carbon and nitrogen transport in Ganga River. We collected samples in summer low flow along a 1595 km long transect of the river to assess the status of DOC under variable land use and AD-N input and, at monthly intervals along a 35 km long transect to understand seasonal patterns and the influence of local control. Our study shows average deposition of reactive-N (NO₃^- + NH₄⁺) range from 19.7 kg ha^-1yr-1 in upper stretch to 38.6 kg ha-1yr-1 in the middle stretch. The AD-N in lower stretch was almost similar to the values recorded in the middle stretch of the watershed. The average concentrations of dissolved organic carbon (DOC) and dissolved inorganic nitrogen (DIN) in the river range from 0.62 to 5.3 mg L-1 and 52.0 to 385.6 µg L-1 respectively. The land-derived carbon and nitrogen emerging in surface runoff showed positive correlation with AD-N and the river DOC showed synchrony with land use, AD-N and autochthonous carbon pool. Our data indicate that DOC in Ganga River is rising and the land use together with AD-N is an important driver of rising DOC. We suggest that future climate model should consider large scale regional time series data on changing state of atmosphere-land-water coupling and associated shifts in carbon and nutrient transport of major rivers. This has relevance predicting region specific climate change drivers and preparing action plan for integrated river basin management (IRBM).

Introduction

Biomass is a major source of energy in developing countries, particularly in India. Biomass as a fuel used in residential sector of India is a major component of total energy use in India. Type of fuels used in residential sector in India varies with locations and availability of the local fuels and also by way of cooking food in the open fires or in the rural cook stoves (Earthen Chulhas). The majority of the household in the rural sector of the developing countries burns the biomass fuel under traditional open stoves or in advanced closed cook stove (Fullerton et al., 2008). Biomass fuel includes any material of plant or animal origin, which is deliberately burnt by the human being. Approximately, 2 billion people in the developing world use the biomass fuel as the major source of domestic energy (Balakrishnan et al., 2002). Out of residential fuels, 80-90% of the energy requirement in rural India are met with the use of biomass in the form of fuel wood, dung cakes, charcoal and agricultural residue (TEDDY, 2007). Burning of biomass from all these sources is well known to be associated with the emission of smoke/plumes consisting of particulate and gaseous species as these are not energy efficient processes and thus the fuels are not burnt completely. The species emitted and their concentrations depend on the nature of the source of biomass and other factors including the physical parameters associated with the consumption of the biomass. The fate of the initial fire emissions depends strongly on both their composition and the regional state of the atmosphere. Once airborne, the particles begin to grow slightly in size as they age through condensation and coagulation. Despite their high concentrations and widespread distribution in the atmosphere, the sources remain poorly characterized. Biomass burning has drawn global concerns in the past decades for its effects on visibility, human health and global climate by emitting particulate matter (PM) and other gaseous pollutants (Andreae et al., 2005). Biomass burning emits significant global source of PM emissions to the troposphere which leads to deleterious impact on the earth’s atmosphere. It has an impact on the chemical composition of the atmosphere, the formation of photo oxidants and thus on air quality on a regional scale and climate change (Andreae et al., 2005). They also have harmful impact on human health, natural environment and ecological system (Cheng et al., 2000). The various impacts of these emissions have been well studied by Cheng et al. (2000) and Bardouki et al. (2003). Interest in this topic grew when several studies suggested that biomass burning emissions could rival fossil fuel emissions (Crutzen and Andreae, 1990). Biomass burning has received considerable interest (Bowman et al., 2009).

Abstract

Cultivation of cash crops of good quality potent to give good economic returns depends largely upon adoption of modern practices in agriculture. The region under test consideration is completely irrigated and cultivates mostly the crops of grapes and sugarcane. A field testing that was carried out for the pumps used by local farmers, revealed glaring inefficiency in pump operation. This is attributed to numerous reasons, the standout of them-being improper pump selection and deviation from operating point. Survey of the farming pattern helped to establish nexus between the energy usages per acre for the two crops. Carbon Footprint was determined for the electricity utilized in these farms. Adoption of selection methodologies and efficient practices would lead to considerable saving in electrical power consumption. The impact of adoption of efficient practices was therefore quantified.

Keywords: Agriculture, Carbon Footprint, Pumps

Abstract

Climate change is the biggest problem of today, resulting in thawing glaciers, changes in crop yield, and disturbances of water resources not only in India but in the entire world. Crop yield were predicted according mid century (2050s) by using IPCC Scenario A2 and studied impact of climate change. Out of 80 districts of Uttar Pradesh the three were selected for the case study areas namely Meerut, Kanpur and Hamirpur. FAO based model ET₀ Calculator 3.1 and Aquacrop 3.1 Plus were used to estimate reference evapotranspiration and crop yields respectively by using two major food crops rice and wheat. Crop yield were estimated the present climatic conditions (2005) and mid-century condition (2050s). According to the comparison of simulation results for present and future scenarios, crop yield of rice and wheat was predicted to increase in the mid- century (2050s). However, food security was predicted to become a threat in future, because the increase in population till the 2050s is projected, and yield was increases in the major food crops. In order to sustain the growing population, there would be required in the future, a large area for growing rice and wheat in comparison to the area presently, to meet the same food availability per capita. Hence, there would be a need to increase the production of the food crops in order to meet the growing demands of food in the study areas.

Keywords: Crop yield, Global warming, Future, Production

Abstract

Climate variability/change is one of the very significant concerns discussed in the recent two decades. Its impact on air temperature and precipitation has received massive attention worldwide as they affect both the spatial and temporal patterns of water availability. Hence, it is becoming clearer that analysis of trends in air temperature and rainfall is significant in studying the impacts of climate variability/change for water resources planning and management. Therefore, the aim of the study was to detect theannual, seasonal and monthly trends in air temperature and rainfall in the Râmgangâ river basin. Daily air temperature (Bareilly and Moradabad) and rainfall data (Shahajahanpur, Bareilly, Bareilly BPO and Moradabad)of 40 years (1971 to 2010) were used for the study. Non-parametric Mann-Kendall test and theTheil-Sen’s Slope Estimator was used for determination of estimating the trend and magnitude of the trend. Findings revealed that the basin is experiencing a warming trend because of the rise in themaximum and minimum air temperature. In case of rainfall, Moradabad showna significant high positive trend during the monsoon season. This would alter the river run-off in long run if the existing trend continues to persist like this.

Keywords: Climate change/Variability, Mann-Kendall test, Theil-Sen’s Slope estimator, Water resource planning

Abstract

Nitrogen is an important nutrient for growth and development of plants. Presence or absence of nitrogen often affects the amino acid composition of proteins, which may in turn change its nutritional quality. Increase in the elevated CO₂ concentration and temperature associated with future climates are expected to affect the nitrogen use efficiency (NUE), growth and grain yield of wheat (Triticum aestivum L.). Atmospheric CO₂ is steadily rising from the current level of approx 384 µLL^-1 and is expected to rises upto 550 µLL^-1 by 2050. It is predicted that the global temperature would increase by 1.5- 4.5^oC. The main future challenge is to feed nine billion people under an altered climate, as this increase in global temperature would affect, negatively or positively the future crop productivity including wheat depending upon the geographical location. The present book chapter summarizes the potential impact of elevated CO₂ and temperature on NUE of Triticum aestivum L.

Abstract

While multiple species interact with each other in variable environments, they employ a variety of interaction strategies to withstand variation in environmental conditions. Phenotypic plasticity is one such mean allowing species to cope with environmental challenges often posed by the variation in consumer pressure, disturbances, and predation risks. In response to these and other environmental cues, expressed phenotypes can alter the sign and strength of interactions among species as these responses are often reflected in increased or decreased species competitive or facilitative abilities. Besides phenotypic plasticity, species interactions also depend on continued variation in abundances or densities of interacting species commonly termed as density-dependent interactions. Such density-dependence follows the law of diminishing returns, which means that while an individual species adds a density-dependent weight to the performance of other species, with increasing accounts, at a certain level of interaction it provides diminishing returns resulting in decreased population growth of the species. Thus, species interactions in variable environments hold two interdependent opposing forces: the growth-escalating and the growth-diminishing forces. The first one is resulted from adaptive phenotypic responses to variable environments and the second one is resulted from dynamic changes of abundances or densities of interacting species. Based on this conceptual framework, we describe community dynamics that are shaped by the balance of these two forces in variable environment. By analyzing these dynamics, we then seek underlying mechanism of Grim’s classic humped-back model of productivity-diversity relationship and also provide an alternative explanation for the intermediate disturbance hypothesis.

Keywords: Competition, Facilitation, Functional niche, Interaction continuum, Phenotypic plasticity.

Abstract

Climatic variability with respect to total annual precipitation, mean maximum and mean minimum temperature as well as phytosociological characteristics of various herbaceous plant species of two distinct landscapes, ie, BudhaPushkar (BP) as sandy and Nasirabad Valley (NV) as rocky gravel, of Central Aravalli region was compared over a long period of time (1957-2012). Analysis of climatic data indicates reduction of total precipitation of 50 years by 1226.2 mm. There has been a ‘shift’ in monsoon season. However, a significant increase (36.8%) in precipitation was noticed during the winter season of last five decades. Data on total mean maximum temperature also showed significant variation. A rise of 2.5⁰C was recorded while compared the periods 1971-1990 and 1991-2011. Study showed a notable increase in the mean maximum and mean minimum temperature in the region. An assessment of changes in plant diversity at two landscapes was carried out over a period of 35 years (1976 and 2012). The phytosociological characteristics were compared for these selected years. It was observed that climatic variability have changed the order of dominants and other species with respect to frequency, density and IVI of herbaceous species at both BP and NV landscapes. Total number of species increase for BP landscape while decreased for NV stands, while numbers of invasive species are increased for both the landscapes over a period of 35 years.

Keywords: Climatic variability, Plant diversity, Central Aravalli region, Landscapes, Phytosociological characteristics

Abstract

Women are amoungst one of the most vulnerable groups, being impacted by climate change. Socio- cultural barriers and traditionally ascribed roles make them the key person responsible for arranging primary resources such as fuel, water, food which face a serious threat from environmental stresses such as climate change. Women with the potential in terms of experience and a strong body of indigenous knowledge to combat the increased disaster risks enable their families to cope with climate change. To deal with these stressful situations women both at the local and global level adopt various coping strategies. The coping strategies adopted by them generally involves considerable amount of risk taking as they interfered not only with the household work but also with their income generating activities, education of girls and other opportunities for skill development. This chapter gives a comprehensive view of the gendered impact of climate change, as well as the coping strategies of women. The chapter also highlights the need of developing coping mechanisms into adaptive mechanism and strategies to provide a sustainable solution to deal with the issue of climate change.

Keywords: Coping strategies, Climate change, Gendered impact, Women

Introduction

In the recent years, climate change emerged as the single most pressing problem globally, and accordingly received an increased attention (Berrang-Ford et al., 2011). It is evident that human activities are responsible for the climate change. Natural processes may also lead to climate variability and change. The climate change forecasts resulted from simulation models indicate that the future climate is likely to turn into more capricious nature with more occurrences of extreme events (IPCC, 2013b). Future projections according to the World Bank (2010) reveal the need of raising food production by 1.8% per annum between 2005 and 2050 due to climate change rather than 1% per annum if there were no impact of climate change. The effect of climate change can be seen on the quantity and quality of various components in the global hydrologic cycle (Milly et al., 2005; Bates et al., 2008).

In South Asia, vulnerabilities to the climate change are the largest in semi-arid and arid countries, where rainfall is concentrated over a few monsoon months, year to year variations are high, and where water resources are decreasing (Lenton, 2004). Cruz et al. (2007) indicated that climate trends and variability can be characterized by increased air temperatures, which are more pronounced during the winters compared to the summers. Across the entire Asia, both spatial and temporal variability in rainfall trends observed during the past few decades may be attributed to climate change. It is likely to happen that climate change will extend the dry season when negligible or very low flows occur, which particularly affects the water management process due to inability to rely on water storage reservoirs or groundwater resources situated at great depths (Giertz et al., 2006).

Introduction

Urbanization, a vital global phenomenon, refers to the process of city establishment and growth; the term commonly connotes population increase in the city from internal growth and immigration as well as their spatial expansion (Revi, 2007). Recent developments, uncontrolled population growth have been linked with the process of urbanization. Urban areas cover 3% of the global land but it gives shelter to nearly 26% of the global population (U.S. De, 2009). Increase in population growth and industrialization is posing threat to natural resources such as land air and water. Anthropogenic factors have led to change in land use pattern, high energy consumption, high level of generation of waste etc. As per UN survey, by 2050, approximately 70 percent of the global population will be living in cities (UN, World Urbanization Prospects, 2014). Unplanned growth is damaging the existing ecosystems along with that causing climate change and loss of biodiversity.

Abstract

India’s climate policy and its stand in the United Nations Framework Convention on Climate Change (UNFCCC) have developed through a complex and contradictory interactions between global pressures to take actions in the field of climate change, India’s foreign policy orientation, its environmental practices and various other national factors. India has been under growing pressure from the major developed economies and also from many small developing countries to play a leading role in mitigating climate change in keeping with its economic and political importance. National factors, including the very important consideration of maintaining rapid GDP growth, favours a conservative approach, with emphasis on expanding India’s share of global climate space. India ranks high on global climate change vulnerability because of its 7,500 Kilometre-long coastline, high dependence of its agriculture on monsoon, decreasing availability of freshwater and over-exploitation of ground water resources, presence of large population in cyclone-prone areas, low lying river deltas and fragile ecosystems like partially submerged lands, and not least, because of melting of the Himalayan glaciers, which feed close to 70 percent of India’s river waters. In 2008, India formulated a National Action Plan on Climate Change (NAPCC) under international obligations. India’s climate policy has always been the preserve of a small group of individuals protected from societal influence and unaccountable to the public at large. Indian policy makers claim to speak on behalf of those very people who have been consciously excluded from democratic and participatory decision-making. The industrialised economies reluctant to own up to their climate obligation only breeds more cynicism within the Indian society. Whatever the outcome of international conventions on climate change or any kind of global negotiations in the immediate future, India cannot afford to give up on the serious issue of climate change.

Keywords: Climate change, Economics, Policy, Agriculture

Concept and Meaning of Market

Agricultural marketing management offers key insights into the agricultural and rural development today. Agricultural marketing and its management is an essential element of every economic activity. It is a most creative, dynamic and challenging activity for every kind of enterprises. Agricultural marketing management has significantly changed and it comprises numerous aspects of the needs of the customers over the selling and distribution of agricultural goods and services to customer and adds value to agricultural products and facilitates marketing and agribusiness opportunities in the economy. It deals with identifying and meeting human and social needs.

Marketing Strategy

Marketing strategy is an integral part of marketing planning. In modern day business terms, strategy refers to the matching of the activities of an organization to the environment in which it operates and to its own resource capabilities.

Definition: Marketing strategy is the complete and unbeatable plan, designed especially for attaining the marketing objectives of the firm/business unit. The marketing objectives indicate what the firm wants to achieve, the marketing strategy provides the design for achieving them. e.g. marketing objective of a business unit in the next year (2016) to achieve sales revenue of Rs. 2,000 crore and net profit will be 15 per cent on sales revenue. Then it is the job of marketing strategy to indicate how and where from this sale and profit will come, which product lines/products/brands will accomplish this task and how?

Marketing Information System (MIS)

Market information is crucial to effective marketing management. Business success now requires a sustainable and cutting-edge knowledge base. Information becomes knowledge when it is discriminated, classified, processed and assembled in an appropriate manner. Knowledge is the final entity in the sequence.
Marketing decisions are based on marketing information and research. The scientific decisions are based always on the facts and figures. The information based decisions are useful for solving day to day problems. Marketing information are the facts and figures required for taking the marketing decisions. Marketing information assists marketing decisions in right perspectives. The marketing managers are expected to get all the relevant information. They have to evaluate the information for their purposes. The utilities of each source of information are assessed to have optimum use of the resources. Good information improves decision making process. The marketing managers have to make decisions based on available information and try to collect adequate and correct information from all sources. Establishment of an effective marketing information system (MIS) is essential for adequate and correct marketing decisions.

Marketing Channel

Marketing Channel is an organised network of agencies and institutions which in combination perform all the activities required to link producers with users to accomplish the marketing tasks.
Marketing channel is the route taken by a product as it moves from the producer to the consumer.
It is a part of value chain – what the customers are prepared to pay for goods and services and all activities carried out in chain.
Marketing channels are sets of interdependent organizations involved in the process of making a product or service available for use/consumption. Channels normally describe a forward-movement of products from sources to user. Reverse flow channels is used to reuse or recycle products, and to recycling or disposal of solid waste (ecological goods).

Grading and Standardization

Grading and standardization is marketing function which facilitates the movement of produce. Grading standards for commodities are laid down first & then the commodities are sorted out according to the accepted standards.
Grading means grouping the products into different classes (which posses the same characteristics) in accordance with the predetermined standards. Grading as the division of products into/commodities into classes made up of units possessing similar characteristics of size and quantity. Grading follows standardization. It is a sub function of standardization.

Consumer Behaviour / Buyers Behaviour

Marketing management can succeed easily and smoothly of the behaviour of present & potential consumers are understood properly. Marketing success or failure depends on target customers individual and group reactions. The individual buyer behaves in a different design and pattern depending upon the internal & external marketing environment. The individual attitude & motivation along with economic conditions influence the consumers to behave in a certain fashion. The consumer behaviour is primarily understood in the content of consumption goods. The factors influencing their behaviours are demographic, economic, sociological, cultural and psychological.
The aim of marketing is to need and satisfy target customers needs & wants. The field of consumer behaviour studies how individuals, groups and organizations select, buy, use & dispose of goods, services, ideas or experiences to satisfy their needs and desires.

Demand & Sales Forecasting

Demand: Demand usually means effective desire/ willingness for a product. It normally refers to the quantity of a product or services which the buyers are likely to purchase at different prices in a given market at a given time.

The laws of demand states that the price and quantity demanded are inversely related, other things remaining the same (income, tastes, habits, weather, season, region, price of related commodity etc.).

Pricing

Pricing goods and services is a critical job to maximize the profit of business organizations. Price is the most important determinant of the profitability of the business. Setting the right price can influence the quantities of various products or services that consumers will buy, which in turn determines the total revenue and the profit of the business. Price is the only element in the marketing mix of a firm that generate revenue.

The price of a product or service is the number of monetary units a customer has to pay to receive one unit of product or service (Simon, 1989).

Product

Anything that possesses utility is described as goods. A product is both what a seller sell and what a buyer has to buy. 

According to Phillip Kotler: A product is anything that can be offered in a market for attention acquisition, use or consumption that might satisfy a want or need. It includes physical objects, services, persons, places, organisation and ideas.

According to Stanton: A product is a set of tangible and intangible attributes, including packaging, colour, price, manufacturer’s prestige, retailer prestige and services which the buyer may accept as offering satisfaction or wants or needs.

Promotion Mix

The main objectives of promotion mix are to seek buyer’s attention towards the product with a view to : (1) arouse consumer interest in the product (2) inform consumer about the product availability (3) inform the consumer as how is it different from others.

Sales Management

According to American marketing Association “Sales management is the planning, direction and control of personal selling, including recruiting, selecting, equipping, assigning, routing, supervising, paying and motivating as these tasks apply to the personal sales force.”

Entrepreneurship

Entrepreneurship is an activity which helps the entrepreneur to bring changes in the process of production, innovation in production, new usage of materials, creator of market etc. It is a mental attitude to foresee risk and uncertainty with a view to achieve certain strong motives.
The word entrepreneur derived from French verb ‘Enterprendre’ means “to undertake”.

An entrepreneur should have “creative and innovative ideas”. It refers to successful business men who strive hard not only for gain himself in his economic activities but also to grow in all spheres of life.

According to Joseph A. Schumpeter: Entrepreneur is one who innovates, raises money, assembles inputs, chooses managers and sets the commercial organizations going with his ability to identify them and opportunities which others are not able to identify and is able to fulfil such economic opportunities.