eChapters

The evolutionary classification based largely on the typological methods has been adopted a number of fish taxonomist. Foremost among them are Gunther and Cope (1871) Boutenger (1904); Jordan (1923); Regan (1929); Berg (1940) and Romer (1959). Out of the various schemes proposed by aforesaid taxonomists, there is no agreement among the ichthyologists regarding the classification of fishes. Fishes constitute more than one half of all vertebrates comprising around 40,000 species.

The classification of Berg (1940) is most widely accepted, it is based upon the conclusions of Jordan (1923) and Regan (1929). Many ichthyologists consider Bergs classification as a minor revision. Berg scrutinizing the merits of the other classification proposals and make advanced classification, which is accepted all over the world.

INTRODUCTION

Natural resources are the untamed natural essence of the environment which contain a significant amount of material as well as aesthetic values. Natural resources are broadly categorized into renewable, flow and non-renewable sources. While renewable natural resources primarily involve living sources such as forests, crops fish, reindeer, coffee, etc. and non-living sources like water and soil. Natural resource management refers to the management of natural resources such as land, water, soil, plants and animals, with a particular focus on how management affects the quality of life for both present and future generations. Natural resource management is congruent with the concept of sustainable development. It is a scientific principle that forms a basis for sustainable global land management and environmental governance to conserve and preserve natural resources (Wikipedia, the free encyclopedia, 2009). Though forest, water, agriculture land and crops, minerals, livestocks and many more constitute natural resources in India but forest represents the second-largest land use in India after agriculture, covering about 641,130 square kilometers, or 22 percent of the total land base (FAO 2005). Forestry is the second largest land use after agriculture and accounts for about 1.5 % of the nation’s GDP (World Bank, 2006) in India. On one hand, forests support the livelihood of the poor, especially the tribals, and on the other hand, it is remarkable to see that the poorest people of our country live in the rich forest and natural resource base (Narain, 2008).

Mutations are sudden heritable changes in characteristic of the organism, that is other than due to recombination (Swaminathan, 1983). Mutations occur naturally as spontaneous mutations and induced as spontaneous mutations and induced artificially by treating the biological materials with physical and chemical agents (mutagens). Experimental mutagenesis is effective method to enlarge genetically controlled variation, considerably within a short time.

Darwin’s theory of evolution explains that “variation is the mainspring of evolution”. The extent of genetic variability available in the breeding population and the selection techniques determine the efficiency of any breeding programme. In classical plant breeding programme, variation is generated by hybridization and selections are made from the resulting segregating generations. Induced mutagenesis can supplement hybridization or replace as a source of variability. Thus, mutation provides the raw material for crop evolution (Mahadeva and Randerson, 1982) and it provides the fundamental variability required for crop improvement by breeding (Konzak, 1984).

The induction of mutations in polygenes controlling quantitative characters can be detected by the estimation of mean and variance of progenies from normal looking mutagen treated populations. Induction of micromutations in different crop plants have been reviewed by various investigators like Gregory (1955, 1968) in peanut, Rawlings et al. (1958) in soybean, Oka et al. (1985) in rice, Brock and Latter (1961) in Trifolium, Borojevic (1966) and Scossiroli (1966) in wheat, Gaul (1961a, 1966), Astveit (1966) in barley and Brock (1967) in Arabidopsis.

Though more reliable results can be obtained from the study of quantitative variation in the advanced generations than in M₂ (Aastveit, 1968, and Scossiroli, 1977), an estimation of the extent of induced genetic variability in quantitative traits in M₂ itself will be valuable in providing information for future selection programme. It was therefore considered worthwhile to study the shift of mean values and to gather information on induced genotypic variance heritability and genetic advance for different quantitative traits from families of M₁ from different mutagenic treatments.

Recently people are moving towards newer trends in food diversification for value addition. The beneficial effects could be either maintenance, promotion or well being of health or reduction of the risk of a pathogenic process or a disease. Genetically modified (GM) crops / foods, algae, mushrooms and probiotics are among the important functional foods which apart from improving health also protect against infections and/or stimulate immune systems. The interactive research between physiology, microbiology, food technology and molecular biology may produce many healthful, diversified value based food products for human consumption. The concept of value addition in food is changing significantly. Earlier the emphasis was on survival through hunger satisfaction but today it is aiming towards food safety and food sciences at developing foods which promote good health and reduce the risk of major diseases. With these efforts, these products have come into the market and are identified as functional foods. These include foods containing phytochemicals, dietary fibre, structural lipids, bioactive peptides, polyunsaturated fatty acids.

Race: A subspecific category that is based on particular attributes, such as behavioral or physiological (other than morphological) differences; similar to a subspecies; often used in describing plant pathogens.

Race: Subspecies (q.v.).

Race: A naturally occurring group within a species usually visually indistinguishable but with some physiological difference from other members of the species, e.g., with a different plant host range. cf. strain.

Radial cell: A cell bordered anteriorly by a branch of the radius; the marginal cell (Hymenoptera).

Radial cross vein: A cross vein connecting R₁ and the branch of the radius immediately behind it.

Radial sector: The posterior of the two main branches of the radius.

Radiation: See Adaptive radiation.

Bougainvilleas is a multipurpose plant due to the variation in habit, growth and colour pattern of different cultivars and are grown as pot plants, standard, hedges, bush, climber, bonsai, landscape, as an espalier, factory gardens, institutional gardens, municipal gardens, terrace garden, wind curtain, topiary, pergola and various other multipurpose. Bougainvillea in an urban landscape trained as a “standard”. It is used as an accent plant, a specimen plant, in hanging baskets, in containers, and for bonsai. Bougainvillea is used to decorate all public, home gardens, play ground and office corridor. About 300 cultivars (150 of which were bred in India) have been derived from 4 species, viz. Bougainvillea peruviana, B. glabra, B. X buttiana and B. spectabilis,through hybridization and natural or induced mutation. Indian-raised cultivars are listed in categories for growing as climbers, bushes, hedges, standards and pot plants and are also grouped under bract colour  (Nagpal 1990, Singh 1990, Singh et al. 2015, Sharma et al. 2015, Kumar et al. 2007, Mathur 2000, 2001, 2007, 2015, Richard and Erin 2002, Simon 2005). It is tolerant to a number of adverse conditions like dry soil, saline soil, pollution etc. Bougainvilleas are sprawling climbers and shrubs. They naturally bloom in the spring and seem to bloom harder in drier years. It is very good plant for desert gardens. It can be used as vines, shaped into bushes, into ground cover. Most suitable for landscaping.  Bougainvillea plants can grow easily on walls. Internode length has a strong influence on bougainvillea growth habit and characteristics in the landscape. They are pollution and drought tolerant and very ideal for landscaping of industrial region as well as for road dividers. They are very hardy plants and specially suitable for growing in rocky and arid areas where other ornamental floweing plants do not  easily thrive well (Fig. 10).

Early reports are always path finders for future research. Earlier studies at CSIR-NBRI on characterization of bougainvillea is so important that it should be highlighted for researchers. Horto-taxonomical description of the leading Bougainvillea species/cultivars have been prepared according to their affinities to the species and hybrid seedlings (Sharma 1986a,b, 1996, Srinivas 1995, Khoshoo 1971a,b, Zadoo et al., 1975a, Jayanthi 1999). 
Abraham Kavoor : Bougainvillea x buttiana, tall, vigorous growth, young branches greenish-coppery, leaf blade ovate, green; thorn long, straight; bracts ovate, yellow-orange.
Abhimanyu : B. peruviana, bud sport of ‘Arjuna’, medium, drooping; branch greenish-coppery; leaves variegated, leaf elliptic, green; thorn long, straight, bracts elliptic, red-purple.
Aida : B. spectabilis, hybrid seedling of B. spectabilis (Lancaster 1940, Calcutta), tall, growth vigorous, young stem greenish coppery, tomentose, leaf blade ovate, base acute, apex acute to acuminate, coppery, old dark green, puberulent, thorn straight, bract young carmine changing to rose madder, elliptic, apex obtuse, profuse blooming, ideal as shrub, and pot culture.

Domestication of Livestock

Domestication (from Latin domesticus) is the process whereby a  population  of  animals  or plants is changed at the genetic level through a process of selection, in order to accentuate traits that benefit humans. It differs from taming in that a change in the phenotypical expression and genotype of the animal occurs, whereas taming is simply the process by which animals become accustomed to human presence. In the Convention on Biological Diversity, a domesticated species is defined as a “species in which the evolutionary process has been influenced by humans to meet their needs.” Therefore, a defining characteristic of domestication is artificial selection by humans. Humans have brought these populations under their control and care for a wide range of reasons: to produce food or valuable commodities (such as wool, cotton, or silk), for types of work (such as transportation, protection, and warfare), scientific research, or simply to enjoy as companions or ornaments. Plants domesticated primarily for aesthetic enjoyment in and around the home are usually called house plants or ornamentals, while those domesticated for large-scale food production are generally called crops. A distinction can be made between those domesticated plants that have been deliberately altered or selected for special desirable characteristics and those plants that are used for human benefit, but are essentially no different from the wild populations of the species. Animals domesticated for home companionship are usually called pets while those domesticated for food or work are called livestock or farm animals.

Open nucleus breeding system is considered to be a best approach to bring genetic improvement in livestock. This system was first introduced New Zealand for faster genetic improvement of sheep. The milk recording under field condition is quite expensive.  Moreover, farmers are not under any obligation to retain the animal till the lactation is completed.  The generation interval is also very large as it takes about 6-7 year by the time complete record on progeny testing programmes in developing countries is available, so that the effective genetic improvement is small.  Use of best proven bull on the elite cow, which are best 5-10% of the cow for genetic improvement of the population. The net genetic gain in the herd considering the actual genetic improvement from various parents off spring path is around 0.7% per annum.  Considering these situation in develop countries it has been proposed that ‘nucleus’ herd be created where males from the best cows are obtained.  The nucleus herd would be open in the sense that the lowest yielding cows are culled every year and are replaced by procurement of that many high yielding cow from farmers herd.  The nucleus herds are utilized entirely for production of males for breeding purposes in the population.

Progeny testing in India was introduced in the late 1950’s the first sire index in our country was suggested by Krishnan (1956) which was, however, similar to the herdmate and contemporary comparison methods. Robertson and Rendel (1954) stated that an efficient method of sire evaluation should satisfy two conditions: 

Introduction
India has vast animal genetic resources with a wide variety of indigenous farm animals including cattle. The cattle breeds have evolved over generations to adapt to the agro-climatic and socio-economic needs of the people. Domestic animal diversity is defined as the spectrum of genetic differences within each breed and across all breeds within each domestic animal species, together with the species differences; all of which are available for the sustainable intensification of food and agriculture production. The domestic animal diversity has evolved over millions of years through the processes of natural selection forming and stabilizing each of the species used in food and agriculture. Over the more recent millennia the interaction between environmental and human selection has led to the development of genetically distinct breeds. Selection processes, directed by both humans and the environment, together with the random sampling processes causing genetic populations to drift over generations, have accelerated the development of the diversity within species leading to the creation of distinct genetic differences amongst breeds.

Global Scenario

Globally, India’s share in the cashew area and production is 20 per cent and 16 per cent, respectively. India occupies the largest area followed by Ivory Coast (19%), Brazil (16%), Indonesia (12%), Vietnam (7%), Nigeria (7%), Benin (5%), Guinea-Bissau (5%), Mozambique (2%) and Philippines (1%). The highest production was from Vietnam (30%) followed by Nigeria (19%), India (16%), Ivory Coast (11%), Brazil (5%), Indonesia (3%), Philippines (3%), Guinea-Bissau (3%), Benin (2%) and Mozambique (2%). Sometimes back, India was credited as largest producer, processor and exporter of cashew in the world but as other cashew producing countries also acquired the know-how of processing and entered in the international market, currently the India’s share in the International market has shrank to 30 per cent only. On the other hand, the domestic consumption in India has increased considerably, owing to largest consumption of cashew kernel. Every year, over 7-8 lakh tonnes of raw cashew nut are imported mainly from African countries and exporting cashew kernel to USA and UK after processing (Saroj, 2013).

Canopy management is the manipulation of tree canopies to optimize the production of quality fruits. The canopy management, particularly its components like tree training and pruning, affects the quantity of sunlight intercepted by trees, as tree shape determines the presentation of leaf area to incoming radiation. An ideal training strategy centres around the arrangement of plant parts, especially, to develop a better plant architecture that optimizes the utilization of sunlight and promotes productivity. Light is critical to growth and development of trees and their fruits. The green leaves harvest the sunlight to produce carbohydrates and sugars which are transported to the sites where they are needed – buds, flowers and fruits. Better light penetration into the tree canopy improves tree growth, productivity, yield and fruit quality. The density and orientation of planting also impact light penetration in an orchard. Generally, in close planting, quicker shading becomes a problem. An east-west row orientation results in more shading as compared to the western and southern orientation of trees. Strong bearing branches tend to produce larger fruits. The problem of a fruit grower is initially to build up a strong and balanced framework of the trees, then equip them with appropriate fruiting. Obviously, pruning in the early years has to be of a training type to provide strong and stocky framework with well spaced limbs or any other desired shape.

Cashew Kernels

The role of balanced diet in contributing to a long and healthy life is undisputed. Diet related diseases are quite common even among the people of the affluent West. Unlike in developing countries, where many diseases are caused by deficiency in the quantity and / quality of diet. The diet related diseases among affluent populations result from excessive consumption of undesirable foods. Over consumption of foods of animal origin like meat and eggs are implicated in the causation of atherosclerotic heart diseases. Annual food consumption has also been suggested as possible aetiological factor in some cancers. After years of research, scientists are finding health benefits in a largely plant based diet emphasising foods low in saturated fats. On the basis of the awareness that excess animal food consumption is harmful, recent dietary guidelines all over the world recommend a reduction in the intake of meat and meat products and a liberal increase in consumption of fruits and nuts. Like meat and eggs, nuts are abundant in proteins, the body building material essential for growth and maintenance of tissues. Nuts are also a concentrated source of energy, since they contain liberal amounts of fat.

“The way to health is the way to have an aromatic bath and a scented massage everyday”                        Hippocrates

Aromatherapy is the art and science of using fragrant volatile plant oils and herbs including essential oils, for psychological and physical well-being of man by promoting natural healing and health. It is an emerging art of healing through essential oil, which has got therapeutic effect on body, mind and soul.  Essential oils give calmness, emotional and hormonal balance, stress relief and rejuvenation. Medicinal and spiritual properties of scented herbs were noted by ancient Egyptians and Babylonians. Embalming of body of Egyptian Pharaohs was a practice to purify body for afterlife, whereas Egyptian priests used oils and incense as healers. Books were written in ancient Arabia indicating uses and benefits of certain aromas. Perfumed mortar was used by Babylonians to build temples and mosques, for premises cleaning and cleansing aromas. Ancient Greek believed sweet smells were of divine origin and they used to take aromatic bath to drench them in purity. Aromatic bath and scented massage were ways to health for Romans.

Availability of genetic variability and exploitation of this variability are two basic requirements of successful crop breeding programmes. The presence of genetic variation in a character is a must for any improvement in that character. If all the individuals in a population are identical i.e. no variation is there, selection cannot be done, so no improvement will be done. In case of crops, if variation is not present or variation is very small, variations are created through hybridization, mutation, polyploidy etc. Selection is identification and isolation of desirable plants from a variable population. A population consists of large number of heterogenous individuals with different morphological expressions. This variability is contributed by three factors: 1. Genetic constitution of individual, 2. Environmental effect on the individual and 3. Interaction effect between gene and environment. These three factors contribute towards the phenotypic variability among the individuals of the population. Assessment of magnitude of variability present in a crop species is of utmost importance as it provides the evidence for effective selection. Phenotypic variation in a population arises due to genotypic and environmental effects.

Important breeding methods can be classified as follows:
    1.    Introduction
    2.    Selection
    a.    Mass selection: Done in self pollinated crops, cross pollinated crops and dioecious crops.
    b.    Individual plant selection: Done in self pollinated crops, cross pollinated crops (line breeding) without control of pollination, artificially self pollinated lines, dioecious plants and clonally propagated lines.
    3.    Hybridization
    a.    Crossing in self pollinated crops.
    b.    Single crosses, double crosses and synthesized varieties.
    c.    Varietal crosses.

Selection is an important activity in all the breeding programmes. Different types of selections i.e. mass selection, progeny selection and cyclic selection etc. are used depending on the mode of pollination of the crop species, the predominant gene action and the breeding objectives. The efficiency of selection largely depends on the extent of genetic variability present in the population and the heritability of the character. Selection is more effective for character with high heritability than those having low heritability. Breeding for higher or better yield is the breeding objective for most of the breeding programmes, but it has low heritability. Yield is considered to be complex or super character which is influenced by many components or contributing traits both in positive and in negative directions. Due to the fact that it has low heritability, selection is done for the yield contributing traits so that yield may be increased through selection. Prior to selection for yield contributing traits, it is always beneficial to study the extent and type of relationship between the character and yield. There are different procedures which aid in the isolation of superior yielding genotypes from genetically variable populations by providing information on indirect selection for yield. These methods are discussed in the following content.

Plant Nutrition

The term “fertility” refers to the inherent capacity of a soil to supply nutrients to plants in adequate amounts and in suitable proportions. Nutrition in plants may thus be defined as a process of synthesis of food, its breakdown and utilisation for various functions in the body. There are two types of nutrition:

1. Autotrophic nutrition: It is a type of nutrition in which the living organisms manufacture their own organic food from simple inorganic raw materials. The green plants exhibit autotrophic mode of nutrition and hence called the autotrophs.
 
2. Heterotrophic nutrition: Certain non green organisms like fungi and many bacteria fail to synthesize their own organic nutrients from inorganic substances.  These organisms are thus dependent on some other external sources for their  nutrition. Such plants are called heterotrophic plants and the mode of nutrition is called heterotrophic nutrition.

Out of 143 million hectares of net cropped area, about 75% is rainfed which contribute about 45% of food grains. These areas produce 55% rice, 25% wheat, 91% coarse cereals, 75% of pulses, 81% oilseeds and 69% cotton. More than 90% of sorghum, millet, groundnut and pulses is contributed from arid and semi-arid. The term rainfed farming (Dry farming) and dry land farming may be defined as conditions where rainwater is the only source of moisture for survival and growth of crops.

Abstract

Children today are playing an important role in family buying decisions like never before. They inform their parents regarding the modified use of products. Realizing this, marketers have changed the market into direct market for the children products. The children involved with their products are more likely to pay attention to their advertising, to evaluate their brands carefully and to become brand loyal. Children today are more brand conscious and have more awareness about the brands because the market for children products is rapidly growing. The media has affected the decision making role of the children and now they are more aware of new products because of media messages like advertisements but still final decision for buying a product is in the hands of parents. Advertisements produce brand consciousness among the children and they enjoy switching from one brand to another as it gives a feeling of adventure to them. Both parents and children agree that there is rapid growth in the market for children products over the last few years because marketers have come to know that children are the influencers of today but bread winners of tomorrow and hence, they are a force to reckon with.

Abstract

For achieving compatibility with the fast changing business environment and economic scenario at national and international level; instead of making more amendments in the Indian Companies Act 1956, it has been replaced with a new Companies Act 2013 which is effective from 1st April, 2014. Many changes have been made in the new Act and many new concepts have also been introduced, such as One Person Company, dormant company, corporate social responsibility, chief executive officer, stakeholders relationship committee, merger with foreign company etc. In this paper, an effort has been made for presenting a section-wise brief summary of some major changes in the Companies Act 2013 as compared to 1956 Act and its impact on corporate world.

Abstract

Global economies have been witnessing volatility, uncertainty, complexity and ambiguity in the economic and financial environment around the world thereby influencing the risk perception and investment decisions of the existing and prospective investors. Policy changes in the emerging and developed economies like China and US have had spill over impact on the economies world over. Year of 2016 have been witnessing a crisis similar to that faced by US in 2008 due to accumulation of US debt to GDP of around 67%, however this time it is the manufacturing driven economy of china that has witnessed Debt to GDP ratio of around 280%; other events of volatility since last five years include Greece debt crisis, Russia’s sanction, Fall in the prices of major commodities. All these events have influenced the financial sector world over. Banking sector is considered to be backbone of all economies and have been witnessing a continued downfall in credit and deposit growth. Policy implications along with spillover impacts of all the events have resulted in the increase in Non-performing assets of the banks thus posing a greater risk to the banking sector.

Abstract

The objective of this paper is to analyze perceptions of individual investors on general terms, statements related to mutual fund and reasons for withdrawal of investors. This chapter analysed  the general awareness of individual investors on terms related mutual fund investment such as New Fund Offer (NFO), Systematic Investment Plan (SIP), Systematic Withdrawal Plan (SWP), Asset Management Company (AMC) and  Association of Mutual funds in India (AMFI) etc and its association with individual investment decision making. This chapter also covered perceptions of respondents on the statements such as Mutual Funds are useful for small investors, Mutual Funds give higher return than other investments, Mutual Funds are healthy for Indian financial environment, Private sector mutual funds are not good, ELSS schemes are good for tax saving, Mutual funds with large corpus perform better and Mutual funds having diversified portfolio gives better returns etc related to mutual fund investment and studied their perceptions towards mutual fund investment. The primary data also collected from the respondents relating to the withdrawal Behaviour of individual investors from mutual fund investment by taking the factors such as Lack of Performance, Lack of Involvement of companies, Lack of Capital appreciation, Low Dividend Payment ratio and Low NAV etc.

Abstract

This paper attempts to analyses the price discovery relationships of future and spot prices of ten agricultural commodities during the period of post sub-prime crisis i.e., from 2010-2015. As per the decisions derived by the study, we found that except Turmeric price discovery is confirmed for all the nine agricultural commodities. The results are quite encouraging showing the emerging character of the agricultural commodities in India. Although, it doesn’t assure the competitiveness of the Indian commodities market. The statistical diffusion of the findings is quite relevant in policy making, hedging and investing decisions. Now a day, these markets are becoming more efficient and mature in terms of information, also market regulators are working towards their development. The study suggests that Forward Market Commission (FMC) should be given more power to regulate and control the market, which will ensure the efficient market situations in these commodities market. It also suggests that in order to facilitate more transparency in commodities market, like stock market, electronically traded stock exchanges must be developed. All these suggestions of the study are targeted to strengthen the derivative market trading in agricultural commodities to achieve efficient price discovery mechanism.

Abstract
Corporate Social Responsibility (CSR) has much bigger implications for inclusive development of the any country. It reduces dependency on the government for social expenditure and helps in speedy inclusive growth. The scale of CSR emerged significantly in the last decade in India. Since business houses required doing business in the society it would be an obligation on their part to share a small portion of their profit for the betterment of society. To relate fundamental business philosophy to make CSR sharper, smarter, and focused is what really matters and is the core part of any business in the 21st business philosophy century. However, critiques are emerging on the recent Government bill on CSR which makes mandatory on the part of the companies to spend a small portion of their profit for the social causes. Many companies have invested noted share of profits in various social development sectors. Also, there is research evidence to show that CSR work of the companies have reached where government could not reach so for. However, there are some reports showing most of the companies have not even have CSR policies yet. All though various Indian corporate involved in CSR activities; it is not enough when contrast to their actual financial strength. This paper gives a solid background for the discussion about the possible role of CSR with respect to Social Inclusion

Abstract
This case study investigates that how HR policies and practices are aligned with the respective business strategy of ABC Ltd. The strategy classification of M. Porter were used to analyze the different approaches used by organizations for competing in the market and the way they use HR policy and practices to support their business strategy. Data collection instrument (questionnaire) has been used for collecting the data form employee as well as HR manager. Based on the qualitative study of various functional managers and secondary data (annual report, press release, websites content etc), this study highlights the internal as well as external synergy of HR policies and practices. Different SHRM models were used to find out the strategic alignment. Study presents number of implication for lubricant industry and HR professional in emerging economy like India.

Abstract

Climate change is the biggest problem of today, resulting in thawing glaciers, changes in crop yield, and disturbances of water resources not only in India but in the entire world. Crop yield were predicted according mid century (2050s) by using IPCC Scenario A2 and studied impact of climate change. Out of 80 districts of Uttar Pradesh the three were selected for the case study areas namely Meerut, Kanpur and Hamirpur. FAO based model ET₀ Calculator 3.1 and Aquacrop 3.1 Plus were used to estimate reference evapotranspiration and crop yields respectively by using two major food crops rice and wheat. Crop yield were estimated the present climatic conditions (2005) and mid-century condition (2050s). According to the comparison of simulation results for present and future scenarios, crop yield of rice and wheat was predicted to increase in the mid- century (2050s). However, food security was predicted to become a threat in future, because the increase in population till the 2050s is projected, and yield was increases in the major food crops. In order to sustain the growing population, there would be required in the future, a large area for growing rice and wheat in comparison to the area presently, to meet the same food availability per capita. Hence, there would be a need to increase the production of the food crops in order to meet the growing demands of food in the study areas.

Keywords: Crop yield, Global warming, Future, Production

Introduction

Urbanization, a vital global phenomenon, refers to the process of city establishment and growth; the term commonly connotes population increase in the city from internal growth and immigration as well as their spatial expansion (Revi, 2007). Recent developments, uncontrolled population growth have been linked with the process of urbanization. Urban areas cover 3% of the global land but it gives shelter to nearly 26% of the global population (U.S. De, 2009). Increase in population growth and industrialization is posing threat to natural resources such as land air and water. Anthropogenic factors have led to change in land use pattern, high energy consumption, high level of generation of waste etc. As per UN survey, by 2050, approximately 70 percent of the global population will be living in cities (UN, World Urbanization Prospects, 2014). Unplanned growth is damaging the existing ecosystems along with that causing climate change and loss of biodiversity.

Consumer Behaviour / Buyers Behaviour

Marketing management can succeed easily and smoothly of the behaviour of present & potential consumers are understood properly. Marketing success or failure depends on target customers individual and group reactions. The individual buyer behaves in a different design and pattern depending upon the internal & external marketing environment. The individual attitude & motivation along with economic conditions influence the consumers to behave in a certain fashion. The consumer behaviour is primarily understood in the content of consumption goods. The factors influencing their behaviours are demographic, economic, sociological, cultural and psychological.
The aim of marketing is to need and satisfy target customers needs & wants. The field of consumer behaviour studies how individuals, groups and organizations select, buy, use & dispose of goods, services, ideas or experiences to satisfy their needs and desires.

Demand & Sales Forecasting

Demand: Demand usually means effective desire/ willingness for a product. It normally refers to the quantity of a product or services which the buyers are likely to purchase at different prices in a given market at a given time.

The laws of demand states that the price and quantity demanded are inversely related, other things remaining the same (income, tastes, habits, weather, season, region, price of related commodity etc.).

Promotion Mix

The main objectives of promotion mix are to seek buyer’s attention towards the product with a view to : (1) arouse consumer interest in the product (2) inform consumer about the product availability (3) inform the consumer as how is it different from others.

Abstract

In this paper we studied the economics of marigold flower in Eastern Uttar Pradish Floriculture has assumed a definite commercial status. Its potential as a viable agribusiness has also been recognized. Diverse agro-climatic conditions permit perennial production in one part of the country. This sector provides employment to millions. Floriculture was practiced only on small farms but now a few large ones have been set up. The collected information were analyzed and presented in tabular form. Making small size mala on small and large farms were higher than the large size mala. There return per Rupee of investment were estimated that the  1.66, 2.08 and  1.84, in the account of small size, large size farms and overall, respectively. The percentage of total marigold produce sale indifferent marketing channels indicated that 90 per cent produce sold in II marketing channel where as next 10 per cent marigold flowers sold directly to the consumer i.e. channel I. The retailer’s level the marigold flowers were sold to the consumers in different forms such as flower basket, bouquet and in other farms as demanded by the buyers. The marketing cost and marketing margin (Price spread) may differ from the channel to channel. The marketing cost and margins also depend upon the form in which the product reaches the ultimate consumers.

Abstract

India, ranks first in marigold production among the loose flowers followed by chrysanthemum, jasmine and tuberose. Today, there is huge demand for natural colours of marigold, calendula, hibiscus, Petunia etc.in the international market.
 
A study on primary data was done to examine the production and marketing cost and profitability of marigold flowers. Data were collected through multistage sampling technique from farmers of Bhaderwah tehsil of Doda district in Jammu And Kashmir State.

Introduction

In recent past vegetable cultivation took enormous turn over because of increased population, inflow of tourists and increased per capita income in the Bay Islands as well as India. Population in these islands is increasing due to immigration of people from main land and the land area is limited.

Introduction

Marketing as we know plays an important role in the proper utilization of any crop irrespective of its type and variety. Unless and until producer is not able to market his crop efficiently, he will not get the remunerative price for his produce. For the past few years marketing part is getting more attention than production as giving 100 per cent to the production side only will not pay much to the farmers. Proper distribution of the product to its proper place where demand is more and that too in time is also important. Government is also encouraging the farmers for marketing of their produce in a right and effective manner. No doubt every crop is in need of efficient marketing but fruits because of more perishable in nature require advanced marketing facilities.

Meaning of Marketing

Marketing is an important function of management. Marketing makes the economy strong. Production is meaningless unless the goods and services are exchanged for money. Marketing is related with movement of good from producer to consumer.

Various people have defined marketing differently. A majority of people consider it as selling while some people prefer to call it shopping. Similarly, some people call it merchandising. All these meanings of marketing are partially correct.

Marketing is the sum total of all those activities which move goods and services from the producers to the consumers.

Introduction

Agriculture, in most developing countries is the major industry. More than 50 percent of the labour is working in this sector and its industrial and commercial branches. In these countries, also more than 50 percent of the households‘ incomes are spent for low quality and value foods. Inefficiency of the agricultural products marketing system is the starting place of these problems.

In the recent years, rural markets have acquired significance in developing countries like India and China, as well as the overall growth of the economy has resulted into substantial increase in the purchasing power of the rural communities. On account of technological change during 1966-67, rural areas are consuming a large quantity of industrial and urban manufactured products. In this context, a special marketing strategy i.e. rural marketing has taken place. Sometimes, rural marketing is mystified with agricultural marketing the later denotes marketing of agricultural commodities of the rural areas to the urban consumers or industrial consumers, whereas rural marketing involves delivering manufactured or processed inputs or services to rural producers or consumers or rural marketing determines the carrying out of business activities bringing in the flow of goods from urban sectors to the rural regions of the country as well as the marketing of various products manufactured by the non-agricultural workers from rural to urban areas. Also, when we consider the situation of developing countries, there is a picture that comes out, huge market for the development products as well as the labour support.

Cotton, the traditional and important commercial crop has been in cultivation in India for more than five thousand years. Though synthetic / man-made fibre has made inroads, cotton deserves the prime position not only in India but also in the world. The Northern hemisphere accounts for more than 90% of the total world production. Whereas countries like China, US and India together account for 50% of the production in the world. In India, cotton farming provides livelihood for over 4 million farm families. Various allied activities like ginning, spinning, weaving, textile processing, garment manufacturing, marketing etc., provide employment to several million people.

Abstract

In semiarid climates, a significant component of recharge to basin aquifers occurs along the mountain front. In this scenario Mountain Front Recharge study has been carried along the foothills of Courtallam ,Tamil Nadu. A total of 53 groundwater samples were collected along the foothills and measured for major cations and anions using standard procedure. Saturation index (SI) of carbonate minerals like Aragonite,Magnesite, Calcite and Dolomite,LogpCO₂ and Ionic strength obtained from WATEQ4F output. pH plays a significant role in the saturation index of the minerals. Most of the Carbonate minerals shows undersaturation  with the pH range 7.5. Positive relationship between SI and HCO₃ is noticed. A sharp increase of pCO₂ values towards the foothills region suggests that the groundwater has been recharged by, acquiring longer flow path during its infiltration into deeper level near foot hill region. The SI of these carbonate minerals was spatially distributed to identify the areas of higher SI and also it is compared with the water level fluctuation to understand the recharge process along the foothill region as well as riparian zone.

Abstract

A total of 30 groundwater samples were collected in four different seasons (Pre Monsoon, South West Monsoon, North East Monsoon and Post Monsoon) from the coastal aquifers of Kalpakkam region of Tamilnadu. The samples were collected covering the seasonal and lithological variations to infer the influence of natural geochemical processes and anthropogenic sources on the groundwater chemistry. The collected samples were analysed for the parameters like EC, pH and Major ions. The saturation index of silicates and carbonates shows that state of saturation to over saturation, but the sulphate minerals is dominantly under saturated. In the inverse modeling three models are obtained using PHREEQC and the error percentage is noted as 7.45%.

Abstract

A study on the Subsurface groundwater discharge (SGD) in the coastal Cuddalore region of south east India has been carried out. Measurement of surface water Radon, Water level, Electrical Conductivity (EC) and pH for a total of twenty four hours, by hourly interval the measurement has been calculated and promote correlated with tidal values calculated by WX Tide 32 software. The SGD measurements were made by using a modified seepage meter. The study reveals a match with water level variation and tide with minor variation due to influx of surface water. Saline discharges, fresh groundwater discharges and surface water mixing processes were identified along the coast. Lower SGD (37.24 – 79.16 cm/day) were observed during fresh groundwater discharge.

India occupies second position among the silk producing countries of the world, next only to China. Sericulture as a farm enterprise is highly suited to rural poor, especially small and marginal farmers and other weaker sections of the society, since it requires low investments but provides good and quick returns at individual family level. Several socio-economic studies have established that cost-benefit ratio in sericulture is highest compared to agricultural crops. Though there are limitations to the number of broods that can be raised per year in Himalayan region due to ecological conditions, net returns from sericulture activities are quite remunerative and effectively supplement the rural economy through part-time employment opportunities and utilization of local resources.

Introduction

Ever since its discovery, silk as a unique product of a plant-animal interface, continues to reign supreme despite the onslaught of natural and man-made textile fibres, because it is exclusive and the most beautiful of all textile fibres. It is associated with comfort, festivity and fashion.

Sericulture has established itself as an economic activity with a rural-base. It presents an intriguing example of an agro-industry whose potential to act as a safety-net for the poor in rural areas is unquestionable. From “Soil to Silk” activities, sericulture creates around 6 million person-years of incomegenerating opportunities. It generates employment @ 11 man-days per kg of raw silk production in a year in associated upstream and downstream activities. Sericulture is thus a labour-intensive cottage industry in all its phases, namely, host plant cultivation, silkworm rearing, silk reeling, and other post-cocoon processes such as twisting, dyeing, weaving, printing and finishing.

African agriculture is in crisis, and Africa’s farmland is losing its fertility at an alarming rate. Farmers grow the same crops in the same fields year. They don’t fertilize, and they don’t terrace their fields. When the soil wears out, the clear a new piece of land (wwww.npr.org). N. Kozana Diamini Luma, the Chairperson of the African Union Commission has emphasized that ‘the year 2014 – the year of Agriculture in Africa’ will be used as an opportunity to accelerate the drive for food security. The major thrust for that has to be on ensuring that the farmers make their profession on economic activity that generate wellbeing for all in a sustainable manner (1, 2).

Large quantities of crop residues are produced and if properly used, they can provide cost effective means for supplying organic matter, plant nutrients and improved soil health. The highly lignocellulosic nature of crop residues indicate their potential role in maintaining soil organic matter and enriching the soils with N-rich microbial biomass resulting from decompositions. However, their indiscriminate handling often burning leads to decline in soil health, air pollution and overall loss. Since most crop residues find use as feed and fuel, efficient recycling of the remaining amount can have very significant and positive effect.

The recent earthquake in Nepal brings back memories of 26th January 2001. While the nation was busy in celebrating Republic Day, an earthquake shattered Gujarat especially Kutch and Saurashtra regions. A large number of buildings and houses collapsed within moments. Thousands were injured and many lost their lives and many more became homeless.

Kutch received quick responses from all over the world and a large number of individuals, institutions, government and semi-government bodies, professional experts, religious and social organizations etc. sprang into action to bring back some normalcy in the lives. However, long-term rehabilitation program based on scientific planning is most vital after such disasters.

All agriculture universities have three main Directorates – Education, Research and Extension. Of the three, I have often observed that Extension Department comes in for maximum criticism. ‘Loose links’and ‘need to do much more in transfer of knowledge and technology’ are frequently emphasized at various levels – especially in meetings with farmers groups.

This is understandable – as it is said that less than 10% - often less than 6%, of lab scale knowledge and development reach the farmers fields in developing countries and even in many ‘developed’ counties. The situation is much more challenging when we consider a large population of small and marginal farmers – who as we saw can play extremely important role in eco-agriculture. A large percent of such farmers – women and men are practicing eco friendlyagriculture without realizing it. Their ‘ignorance’ can be converted in to advantage and new opportunity. The age old extension practice of reaching farmers through meetings, visit , seminars, camps, demonstrations all have limitations and need to be ‘scaled up’. New developments in information and communication Technology offer a great opportunity for a big jump in reaching the unreached. Again to alarge population of ‘Green Revolution’ – there is a new hope and opportunity.

1 Human and Animal Interactions in the Ecosystem
1.1 Evolution

It is proved that humans and animals share common ancestors as per evolution process. Thus, it is likely that, animal capacities are similar to humans, but these capacities differ only in degree. Furthermore, if the capacity for a particular feeling gives an adaptive advantage to an animal, then this provides supportive evidence for its existence. The presence of very similar neurological structures in other animals constitutes some sort of evidence that they can have the same sorts of mental states as humans. In the process of evolution depending on the favourable and unfavourable environmental factors, few organisms may die and few organisms might multiply. The relationship between biotic and abiotic components helps in the formation of ecosystem. In this ecosystem each and every organisms have equal chance to survive. The evolution process is well explained by Darwin’s theory.