eChapters

11.0. Introduction

Agricultural marketing is one of the important branches of agricultural economics. Farmers have one commodity or the other in surplus and need to be disposed off or sold to earn some money to satisfy other needs, which otherwise cannot be satisfied on the farm or in the village. Thus, agricultural marketing has two-fold objective i.e. Sale of surplus commodities and buy other commodities to satisfy family needs. In modern commercial agriculture, the surpluses with farmers are steadily rising, so also their family needs are changing with the change in lifestyle. Therefore, agricultural marketing has assumed important place. Traditionally, market is place or building where buying or selling of goods takes place. But, in modern times with fast and long distance communication facilities like telephone, market is no more restricted to a particular place only, but it has become wider and has assumed regional, national or even international status. Buying and selling is finalized on telephones only from distant places. Thus, the concept of market has radically changed.

So, marketing of food/ processed food is an important and vital constituent of modern business management. Knowledge about market is critical for the success of the product in such a highly competitive global market place. Now a day, in such modern time, marketing is itself a highly specialized and distinctive discipline. Based on marketing rules and laws, marketing is sometimes regarded as marketing science. Modern marketing strategies, tools and techniques have attained such complexity that marketing is linked with those of the modern warfare. The results of the marketing wars are witness by Cola wars and other brand bars being fiercely fought in the global market. So, the markets have become virtual battlefield for the brand wars. Markets and technologies are the two powerful forces driving the food processing industry. Further packaging has become a powerful tool in the promotion and marketing of the processed food products.

12.0. Introduction

The benefits of food laws to the consumers and the processing industries depend upon the efficacy with which the laws are implemented. The implementation of laws requires not only a well organized national infrastructure for inspection and quality control, but also requires reliable methods of analysis, that can be used to check the quality standards for improvement of the food product w.r.t. nutrition, safety and sensory attributes. Early and accurate analysis of food product prior to preservation, during preservation or post preservation is a crucial component for quality evaluation and their quality control. Quality control in food industries depends upon three principles viz. i) raw material control, ii) process control and iii) finished product inspection. Once a product has gone through the manufacturing process, little can be done to alter its quality or to overcome the faults. Examination of the finished product at the most represents analysis with respect to standards – to accept or reject. Effective control over the raw material and process minimizes the rejection of the products. The food spoilage can be managed most effectively, if control measures are introduced at an early stage of food preparation/contamination. Reliance on symptom is often not adequate because spoilage may occur before symptom appears. The spoilage of the food may affect sensory, physical, chemical or microbiological attributes. Therefore, now a day, food processors want to analyze their food samples quickly without any delay in shipment for which they have to depend on the different methods for their quality evaluation. The analysis and quality control of food products involve physical, chemical, microbiological and sensory methods. So, widely used standard procedures / methods for evaluation of quality of food prior to preservation, during preservation or post preservation has been given in this chapter for easy implementation.

2.0. Introduction

Before dealing with the various processes involved in the processing of fruit and vegetables or any food commodity on commercial scale, it is necessary to consider certain important factors such as investment, site, building, water supply, staff, labour etc. which are essential for the successful running of the food processing plant. Processing plant is the premises, buildings, structure and equipment used in the preparation, processing, handling, transportation and storage of any food commodity / fruits and vegetables / the processed products. The design and layout of the food processing plant is of great importance, besides other important factors. The food processing plant may be single storeyed or multi-storeyed depending upon capacity of production and viability of the plant e.g. if the production of the plant is assumed to be small and processing plant have to run only for short duration during the year then single storeyed processing plant can serve the purpose. Plant layout, product layout and process layout are the most important components for setting up of food processing industry and can determine the working efficiency of unit. Sanitary requirements in food processing plant are also important for marketing of the prepared product in national and international market. Sanitary requirement is as important in food processing plant as is the treatment of the effluent waste. For setting up of the food processing plant certain guidelines have been laid out by FPO, 1955.

3.0. Introduction

A hazard is any factor that may be present in the food or food products and can cause harm to the consumer either through injury or illness. Hazards may be biological, chemical and physical. It may be a biological, chemical or physical property or condition of food with the potential to cause an adverse health effect. Therefore, these hazards can be grouped into three broad categories (Fig 3.1). Further, various stages during which processing hazard can takes place in a food industry is illustrated through Fig. 3.2. Effect of different potential hazards on human health along with symptoms is presented in Annexure IV.

4.0. Introduction

Quality is a measure of the degree of excellence or degree of acceptability by the consumer. By quality, one can differentiate the individual unit of a product from the other units and can determined the degree of acceptability of the individual unit by the consumer. The quality may also be defined in term of end use and may vary depending upon consumer’s perception and need. According to USDA Marketing Workshop Report (1951) “quality is the combination of attributes or characteristics of a product that have significance in determining the degree of acceptability of the product to the user”. For industry, quality is a measure of purity, strength, flavour, colour, size, maturity, workmanship and conditions or any other distinctive attributes of the product.

According to Code of Federal Regulations “Quality is the inherent properties of any processed product which determine the relative degree of excellence of such product and includes the effect of preparation and processing and may or may not include the effects of packaging or added ingredients/ additives”.

5.0. Introduction

Quality control is generally defined as the regulation by law of food manufacture, distribution and sale in order to prevent health hazards and fraud to the consumers. Thus, it becomes a criminal offence to sell adulterated, filthy or contaminated foods. Quality control is the scientific control of production. There are certain basic fundamentals which are required for successful running of the food processing industry. So, for successful quality control in an industry / organization certain management systems are needed. Depending upon consumer requirement and satisfaction, quality management system is based on four important pillars like management responsibility, resource management, product / service realization and measurement, analysis & improvement. This management system is also important for ISO certification in an organization / industry.

6.0. Introduction

Food is the basic need of all living organisms and hence, its quality should be given top priority. Food processing involves number of unit operations for material handling and there are always chances that the food may be contaminated or adulterated. The food is said to be contaminated if food is injurious to health and contain filthy, putrid rotten odour of insect pests etc. and can affect a large number of the populations at a time and hazards may occur. However, a food is said to be adulterated if it contains any other substance which affects the nature and quality product or substance is substituted with cheaper substance. So, it is essential to set the minimum limits of the desirable characteristics required and the maximum limits of the undesirable components that the food should contain. This helps to set common standards for commodities and to prevent confusion among the consumers.

7.0. Introduction

The food safety is one of the most important of assurance system required for global expansion of trade between developed and developing countries. Assurance that food will not cause harm to the consumer when it is prepared and/or eaten according to its intended use is known as food safety concept. It is set of conditions and measures taken during the food chain like production, processing, storage and distribution in order to ensure that, the product consumption does not represent a risk to the human health.

8.0. Introduction

Food additives are the substances not normally consumed as a food by itself and contain or not contain nutritive value but are added to food to improve freshness, sensory and keeping quality of food. So, a food additive is defined as a substance or a mixture of substances other than the food stuff incorporated in food either directly or indirectly as a result of any phase of production, processing, storage or packaging to improve or maintain the nutritional value, enhance quality, consumer acceptability and facilitate the preparation of materials e.g., acid, alkali, bleaching agents, emulsifying & sterilizing agents, flavours, colours, nutrient supplements, clarifying agents, humectants, chemical preservatives etc. Every food available in the market or at home contains food additives. So, now the question arises that whether additives are safe from consumption/toxicological point of view or not? What are the facts or fictions, if additives are to be used in the food preparation? These are the most important questions to be answered and discussed before their use in food industry.

9.0. Introduction

Enzymes are organic biocatalysts which initiate and control biological reactions. A catalyst is an agent affecting the velocity of a chemical reaction without appearing among the final products of the reaction. Unlike general catalysts, enzymes are specific in nature and function at a temperature of approximately 37^o C and pH close to neutrality. All enzymes are proteins but all proteins are not enzymes. These are distributed among the cell and tissues of plants and animals. Use of malted barley in brewing, yeast in the production of alcoholic beverages and wrapping of meat in the bruised leaves of papaya tree for tenderizing meat are techniques that have been used for centuries. In bread and cheese making also, enzymes have been exploited from generation to generation. Thus, enzymes have been used without knowing the nature of enzyme as catalysts and reactions involved. However, it is only recently that nature and action of enzyme is known and its importance in food industry is realized.

Development of the country build is upon the aspect of the human measures. Imaginative, inventive, truthful and persevering persons head the nation in the virtuous path and guide to all aspects of growth in every field. Entrepreneurs drive nation’s growth. Entrepreneurs are familiar for their specific features Acknowledging this reality on growth of entrepreneurship. Entrepreneurship is an ingenious and imaginative reaction to the surrounding. The expression “entrepreneurs” normally mention to person who tackle recently developed capabilities that are imaginative and inventive. Analysis towards the entrepreneurial character has manifest that majority of the successful entrepreneurs share a defined category of personality features. This acquires the peculiarity as to. The existing analysis is an effort to inform the main features of entrepreneurs in food processing enterprises of Assam.

Introduction

The camel is an important animal part of the desert eco-system. With its unique characteristics, the camel has becomes adapted to tough way of living in arid and semi arid region. The camel called “Ship of desert”, because he can walk across the desert, even on a hot afternoon and Hot sand also can’t affect it. He can run on hot sand@ 25 km per hour with his thick and padded feet, so hot sun does not burn them. In desert, there are no rivers or lakes, then also it can’t affect to camel because he can drink 46 litres of water at a one time. He can eat a lot of food at one time, so he doesn’t need to eat for several days. Camel eats leaves, but there are no trees in a desert, so he can eat thorns with the help of thick lips and thick tongue. Camels in India are reared under extensive type of system. Camels are also kept in small numbers under intensive system, particularly for the routine work such as camel cart traction, transport for men and materials, agriculture operation. Seasonal movement of camel herds to the areas having comparatively better pasture facilities is a quite common practice. A camel is even toed ungulates that having distinctive fatty deposit on its back (hump). Camels have been domesticated as livestock. They provide food (milk + meat) and textile (fibres and felt from hairs). Camels are working animals especially suited to desert habitat as vital means of transport for passengers and goods. There are three species of camels.

Hilly areas of India, especially the Himalayas and the Nilgiris which are rich in their forests areas and watersheds have played a major role in maintaining climatic and ecological balance in the country for a long time. These hills and mountain areas have specific characteristics which differs them from plains in diversity of habitats for flora and fauna, ethnic diversity, topography, elevation, physiographic feature land use systems and socio-economic conditions. Agro-biodiversity The hills are characterized by rich agrobiodiversity. These rich agro-diversity elements have evolved, over the years due to association with the communities distributed along the mountain and hill slopes.

Abstract

Colostrum is the lacteal secretion after the birth of the new-born. It has a very different composition from milk, naturally designed to build immunity, promotes growth, and protects new-born mammals from external factors. It has a higher amount of protein and fat which provides the building blocks for growth. The higher macro and micro nutrients present in it help in various inter and intracellular activity and metabolism. Colostrum is fully loaded with various immune-boosting factors and growth factors, among them immunoglobulin, lactoferrin, lysozyme, insulin-like growth factor, vitamins have the most importance. Colostrum can fight against various diseases, bacteria, viruses, toxins, and can build a healthy immune system and gastric digestion system in the human body. Bovine, non-bovine, and human colostrum have almost all components in common but at different compositions. Non-bovine colostrum is comparatively less explored than bovine colostrum. Deep research and marketing can bring this nature’s gift for the goodness of human beings.

A disease is characterized by the sum total of symptoms as expressed by the host plant and the signs of the pathogen involved. As stated earlier, it is the core part of disease diagnosis because in every diseased plant there are some symptoms/signs of the problem regardless of the ease in their visibility. Even in latent infections there are certain clues or at least presence of the pathogen inside the host serves as sign of the pathogen. However, the term, ‘disease’ itself refers to an uncomfortable situation of the concerned host. It reflects in the form of reduction in the vitality and performance of the host to varying degrees depending on the quality and quantity of the factors involved in production of the disease. Study of the characteristics of disease is, therefore, important for its quick and accurate identification.

2.1 Definition and Boundaries of Watershed Areas

Concept of Watershed Boundaries

The concept of watershed boundaries is fundamental to understanding the hydrological and ecological dynamics of a given landscape. Watershed boundaries, also known as drainage divides or catchment areas, delineate the geographical extent of a watershed, which is an area of land where all the water drains to a common outlet, such as a stream, river, lake, or ocean. Watershed boundaries represent the natural hydrological and ecological units of a landscape, reflecting the interconnectedness of water resources and ecosystems. Understanding the factors influencing their definition is essential for effective watershed management, resource planning, and environmental conservation. Exploring the delineation of watershed boundaries involves considering various factors that influence their definition:

a. Topography: Topography, particularly the elevation and slope of the land, plays a significant role in defining watershed boundaries. Watershed boundaries typically follow ridgelines or high points in the landscape, where water flows in different directions, ultimately converging into distinct drainage networks.

b. Hydrology: Hydrological characteristics, such as precipitation patterns, surface runoff, and groundwater flow, influence the delineation of watershed boundaries. Areas with higher rainfall or snowmelt may have larger watersheds with more extensive drainage areas, while areas with low precipitation may have smaller, more localized watersheds.

Weeds have some characteristics as follows:

    1.    Weeds are hardy and can grow under adverse edaphic (Soil), climatic and biotic condition.
      Example: Lantana camera,Eupatorium adoratum etc.

    2.    Weeds in general prolific with abundant seed production potentialities.
        Example: Amaranthus viridis, Chenopodium album etc.

The state of Uttaranchal was carved out of Uttar Pradesh on 9^th November 2000 as the 27th state of the union of India and renamed as Uttarakhand. The state is located in western Himalayan region and is one of the geographically smallest states of the country. However, the state is enriched with livestock biodiversity represented by cattle, buffaloes, goats, pigs, horses, mules and poultry.  The climate of the state varies from subtropical in the valleys to temperate on higher slopes with a summer monsoon. The temperature ranges from -5.4ºC (Muketshwar, higher hills) to 40.2ºC (Pantnagar, plains) but it drops below freezing point in many parts of high mountainous areas of the region during winter. Preponderance of hilly terrains and forestland restricts the size of the agricultural land/ holding. The average rainfall recorded in the year 2008 was 1605 mm.  Higher rainfall, abundance of natural pastureland and suitable climatic conditions makes the state favorable for livestock development. The human population was 84.89 lacs with a density of 159 people per sq km during the year, 2001.

Readers are introduced through this chapter to a geohazard (Landslide) that is most frequently publicized in mainstream media. Systematic examination of landslides and associated structural, tectonic, geological, geomorphological, meteorological, hydrogeological characteristics and land use pattern of Nilgiri hill area had indicated that steep slope, dipping of rockstowards slope, presence of clay layering in weathered rock types, events of continuous heavy rains, flooding on the slopes and improper land use practices play a major role in the genesis of landslides. Inaddition, ongoing seismotectonic activities in Southern Granulite Terrain of South India and reactivation of hidden blind shear zones were identified to be causative factors of recent increase of landslide occurrences.

INTRODUCTION

The downward movement of consolidated and unconsolidated soils and rock en masse from any geomorphic feature due to natural or manmade causes under the influence of gravity is termed as landslide (GSI, 1982). Nevertheless, presence of water, clay material, weak joints, favorable slope and many other characteristics also act as catalysis for this event. Landslides are one of the common geological hazards that affect countless population in India, especially in hilly terrains. Different reasons have been ascribed to different landslides of various terrains. Among them, reactivation of Bhavani shear zone (Prasannakumar and Llyod, 2007), high anthropo-geomorphic intervention (Basu, 2005), local geology, precipitation and slope (Bhattacharjee, 2005), presence of local vertical faults, triangular facets, abrupt deflection of streams and neotectonism

Introduction

In India there are about 200 distillery having installed capacity 1555.5 million liters per annum out of which 50% are of 30 KL/ per day capacity about 50% of remaining distillery are of 45 to 60 KL/ per day capacity there are few distilleries which having go 120 KL/ per day capacity. Distillery waste is one of the major industrial waste having high organic and inorganic constituents in the recent past the treatment and disposal of distillery waste has become a subject of debate of each and every forum.