eChapters

Common name    :    English- Indian Tinospora
        Hindi- Gulbel
        Odia- Gulochi

Family    :    Menispermaceae
 
Habit & Distribution
It is a shrub/climber (Fig. 85 a), frequently found in forests and widely distributed throught tropical India.

General Characters
The plant is a climber, with stems about 5 cm diameters with light grey and papery bark. The leaves are about 7.5-14 cm long, broadly ovate or orbicular, deeply heart shaped at the base. Flowers are racemes which are 7-14 cm in long, greenish yellow in colour and arranged in 3+3 sepals in 2 layers, the outer one are small, the inner one are large. Fruits are red, globose to subglobose with 6-8 mm across. The plant flowers during August-December and bears fruits during March-May.

Common name    :    English- False white teak
        Hindi- Pindar
        Odia- Jandakhai

Family    :    Euphorbiaceae
 
Habit & Distribution 
The plant is a tree (Fig. 86 a), commonly found along riverbanks, evergreen and semi-evergreen forests. It is distributed throughout India.

General Characters
It is a large deciduous tree, growing up to 10-20 m tall, with a smooth grey bark. The leaves are oppositely arranged ovate, 7-17 cm long and are heart- shaped at the base and have tapering tips. Leaf-stalks are 3-7 cm long. Flowers are small and greenish. Male flowers are borne in 7-19 cm long racemes and are carried on slender stalks. Female flowers are borne singly on long stalks. Fruit is round, with 2-4 compartments, 2-4 cm in diameter, smooth or hairy, exocarp thick and fleshy. The plant flowers and bears fruits during December-March.

Common name    :    English- Coat buttons
        Hindi- Khal-Muriya
        Odia- Bisalya karani

Family    :    Asteraceae
 
Habit & Distribution
The plant is a herb (Fig. 87 a), usually found in dry locations, especially sandy and rocky sites like roadsides, railways, dunes and waste places. It is widely distributed throughout India.
 
General Characters
The plant is a perennial herb that stands about 30-60 cm in height and has slightly hairy stem. The leaves are ovate or lanceolate with toothed edges. Flowers are small, creamy or white in colour having 5 petals that are notched in the outer edges. The centre of the flower is yellow. The plant flowers and bears fruits all the year round.

Common name    :    English- Burr Bush
        Hindi- Chikti
        Odia- Badya chana pata/tatatatia

Family    :    Tiliaceae

Habit & Distribution
The plant is a herb (Fig. 88 a), fairly common weed, distributed throughout tropical and subtropical India.

General Characters
It is an erect woody herb, grows up to 30-90 cm. leaves are simple, alternate, broadly ovate to sub orbicular. Flowers are yellow, small and clustered on leaf axils. Fruit is a subglobose and about 3-4 mm in diameter, covered with 75-100 hooked spines of 1.0 to 1.5 mm long. The plant flowers and bears fruits during July-January.

Common name    :    English- Rangoon creeper
        Hindi- Madhumalti
        Odia- Madhumalati

Family    :    Combretaceae
 
Habit & Distribution
It is a climbing shrub (Fig. 89 a), cultivated widely in gardens and distributed throughout India.

General Characters
The plant is a twining climber blooming profusely throughout summer and can reach up to 70 feet in tropical climate. The leaves are elliptic-oblong and 7-15 cm long. Flowers are scented, pink-white to reddish-white in colour and grow in pendent racemes with a very fast rate. The plant flowers and bears fruits in most parts of the year.

Common name    :    English- Common Cocklebur
        Hindi- Chhota dhatura/Ghagra
        Odia- Mendhaguli

Family    :    Asteraceae

Habit & Distribution
The plant is a herb (Fig. 90 a), found in cultivated lands, coastal dunes, water resources, roadsides, waste places and field edges. It is distributed throughout India.

General Characters
The plant has large and broad leaves, light and bright green in colour in an alternate pattern with irregular lobes. Stem turns maroon to black when mature, with hairy appearance. The flowers are white or green, numerous and covered with hooked bristles. The fruit is obovoid, 1.5-2.5 cm long and covered with hooked spines of 2-4 mm long. The plant flowers and bears fruits during August-September.

Agricultural sector need efficient functioning of its markets to stimulate economic growth and incomes of the large rural population dependent on agriculture. More than three-fifths of India’s population draws their livelihood from agriculture that adds just one-fifth to its GDP. There should be obvious serious concerns about efficient functioning of this sector both in terms of its output / productivity and its marketing. While output and productivity are supply side factors, markets provide an intermediate link between producers and final demand by consumers. An efficient marketing system is pertinent for optimization of the resource use, output management, improving farm incomes, growth of agro -based industry and enhancing value addition. The efficient markets are also important for the stable consumer prices, higher returns to the farmers and reducing post harvest losses. Efficiently functioning markets add to welfare of producers as well as consumers. For markets to work efficiently it is pertinent to link the farm gate with retail outlets so as to reduce losses and marketing costs. However, it requires an institutional framework and infrastructure to prepare the produce in the form demanded by the consumers.

Abstract

India is the prevalent prime producer of moringa [drumstick] with an annual production of 2.2 million tonnes of tender fruits from an area of 38,000 ha. Among the states, Andhra Pradesh leads in both area and production [15,665 ha] followed by Karnataka [10,280 ha] and Tamil Nadu [7,408 ha]. In other states, it occupies an area of 4,613 ha. Tamil Nadu is the pioneering state in so much as it has varied genotypes from diversified geographical areas, as well as introductions from Sir Lanka. Farmers found that growing moringa crops during summer season was remunerative. Thus, moringa gained a foothold as a summer vegetable. Its unique flavour and aroma became very popular. For South Indian any meal without moringa and pulses is considered incomplete. The demand for the moringa pod also increased due to increased urban settlements and migration of people to urban colonies. Based on the significance of moringa in the human diet this study might more viable with the specific objectives of to assessing the marketing strategies for promotion Periyakulam annual moringa seeds in Tamil Nadu.

Abstract

In this paper we studied the economics of marigold flower in Eastern Uttar Pradish Floriculture has assumed a definite commercial status. Its potential as a viable agribusiness has also been recognized. Diverse agro-climatic conditions permit perennial production in one part of the country. This sector provides employment to millions. Floriculture was practiced only on small farms but now a few large ones have been set up. The collected information were analyzed and presented in tabular form. Making small size mala on small and large farms were higher than the large size mala. There return per Rupee of investment were estimated that the  1.66, 2.08 and  1.84, in the account of small size, large size farms and overall, respectively. The percentage of total marigold produce sale indifferent marketing channels indicated that 90 per cent produce sold in II marketing channel where as next 10 per cent marigold flowers sold directly to the consumer i.e. channel I. The retailer’s level the marigold flowers were sold to the consumers in different forms such as flower basket, bouquet and in other farms as demanded by the buyers. The marketing cost and marketing margin (Price spread) may differ from the channel to channel. The marketing cost and margins also depend upon the form in which the product reaches the ultimate consumers.

In the recent years it has been increasingly realized that only increase in physical production of crops no longer guarantees the smooth development of agriculture at both the farm and the national economy levels unless and until it is linked with efficient system of marketing. As such, now a day in planning for agricultural development specially in developing economies marketing system had drawn much more attention than customarily assigned to it. Efficient marketing of agricultural commodities in general and fruits crops in particular plays an important role in safeguarding the interest of producer as well as consumer.

Introduction

India is the largest producer of vegetables in the world after China, contributes over 13% to world vegetable production and occupies first position in the production of cauliflower, second in onion and third in cabbage. Amongst vegetables, India is the largest producer of Ginger and Okra and ranks second in Potatoes production (10%), Onions, Cauliflowers, Brinjal, and Cabbages, etc. During 2012-13, India exported vegetables worth  1516.33 crores. The average productivity of vegetables in the country is 17.61 t/ha.

Introduction

Our national food security depends on our ability to conserve all our biological wealth.

Dr. M.S. Swaminathan (Biodiversity, Principle and Conservation, 2002)

Variation is the law of the nature. It occurs everywhere and every moment. The variety and variability of organisms and ecosystem is referred to as biological diversity. Biodiversity is the most significant asset and constitutes enduring resources for supporting the continued existence of human societies. The agricultural biological diversity more commonly referred to as agro-biodiversity, has been fast emerging as a strong, evolutionary divergent line from the biodiversity, which deals with life form at large (Kumar and Asija , 2002). Agro-biodiversity is basic to the farming system.

Abstract

India, ranks first in marigold production among the loose flowers followed by chrysanthemum, jasmine and tuberose. Today, there is huge demand for natural colours of marigold, calendula, hibiscus, Petunia etc.in the international market.
 
A study on primary data was done to examine the production and marketing cost and profitability of marigold flowers. Data were collected through multistage sampling technique from farmers of Bhaderwah tehsil of Doda district in Jammu And Kashmir State.

Introduction

Mushrooms are very nutritious products that can be generated from lignocellulosic waste materials; and are in rich in crude fibrend protein. In fact, mushrooms also contain low fat, low calories and good vitamins. In addition, many mushrooms possess multi-functional medicinal properties. Edible mushrooms once called the “food of the gods” and still treated as a garnish or delicacy can be taken regularly as part of the human diet or be treated as healthy food or as functional food. The extractable products from medicinal mushrooms, designed to supplement the human diet not as regular food, but as the enhancement of health and fitness, can be classified into the category of dietary supplements/mushroom nutriceuticals (Chang and Buswell, 1996).

Introduction

Potato is the fourth most important food crop in India after rice, wheat and maize. India is second largest producer of the world after China having a production of more than 45 million tones. The major producers of potato  are Uttar Pradesh (14.43 million tones) followed by West Bengal (11.6 million tones) and Bihar (6.6 million tones) during 2012-13. In Uttar Pradesh during rabi 2013-14 the total production of potato is expected to be 46.2 million tones. The major potato producing districts in Uttar Pradesh are Agra, Farrukhabad, Firozabad, Hathras, Kannauj and Barabanki. Potato arrival is maximum in Farrukhabad, Kanpur and Varanasi  APMC Mandi and the highest arrival is in the month of march and lowest is in the month of October.

Introduction

In recent past vegetable cultivation took enormous turn over because of increased population, inflow of tourists and increased per capita income in the Bay Islands as well as India. Population in these islands is increasing due to immigration of people from main land and the land area is limited.

Abstract

This paper illustrates the summary of work by different groups on the potential for agribusiness and marketing research by agricultural economists over the past decade. Methodology to establish research priorities in agribusiness and marketing are reviewed. This review leads to a consideration of the agribusiness research issues including the funding sources, identifying users of agribusiness research, data needs, and limitations of agribusiness research programs. This paper also presents a potpourri of  suggested research initiatives in agribusiness research for agricultural economists. Research in these areas may be difficult for a number of reasons including, decreased reliance on economic theory as the soleparadigm, providing competitive advantage to a single agribusiness firm while balancing public and private needs, funding sources, and data confidentiality. Recommendations for outlets for academic research are presented.

Introduction

Floriculture is the branch of horticulture concerning cultivation of flowering and ornamental plants for gardens and floristry. It includes cut flowers, cut greens, bedding plant, houseplants, flowering garden and pot plants etc. It is a fast growing industry. Urbanization and rising living standards of the people has lead to steady increase in demand of flowers and flower products making floriculture as one of the most important commercial trades in Agriculture. It has been found that commercial floriculture has higher potential per unit area than most of the field crops and is therefore a lucrative business.

Introduction

Marketing as we know plays an important role in the proper utilization of any crop irrespective of its type and variety. Unless and until producer is not able to market his crop efficiently, he will not get the remunerative price for his produce. For the past few years marketing part is getting more attention than production as giving 100 per cent to the production side only will not pay much to the farmers. Proper distribution of the product to its proper place where demand is more and that too in time is also important. Government is also encouraging the farmers for marketing of their produce in a right and effective manner. No doubt every crop is in need of efficient marketing but fruits because of more perishable in nature require advanced marketing facilities.

In India farming was traditionally subsistence in nature but with the passage of time, the nature of farming has changed to commercialized system faming. With the commercialization of farming, price of the product along with its quality has become an important factor in marketing. Quality and safety issues have also gradually gained importance as people in general have become conscious and aware of the hygiene, health and safety issues related food and food products. Perishability of food items requires more emphasis on its quality and safety. The formal system of regulations in quality and safety standard has been mainly the contribution of the developed world. The International market has set a high standard of quality and safety of agriculture products. In the country the standardization of quality and safety of agricultural products has gained momentum in the last 10-15 years.

Indian agriculture – the back bone of our economy accounts for about 65 per cent of the country’s employment and 20 per cent the total export earnings. Despite a drastic increase in the food grains production during the last five decades, the profit margins of farmers particularly small and medium farmers has declined due to certain serious problems like declining water table, deterioration in soil health, outbreaks of new pests diseases and weeds, and environmental pollution etc. With the globalization of market, the farmers will have to change themselves from mere producers’ in the domestic markets to producer cum seller in a wider market sense in order to best realize the returns for his investments, risks and efforts. Now the focus should be on high quality produce, low cost of production and high productivity.

Meaning of Advertising

According to Concise Oxford Dictionary, the word to advertise means to make generally or publicly with a view to increasing sales. The word ‘advertising’ is derived from the Latin word ‘advertese’ which means ‘to turn (the mind) to’. Advertising means providing adequate knowledge about some special product/service/idea to potential consumers so that they are stimulated to buy it. Adequate knowledge about a product means to let people know the name of the product, its function, size, price and place of its availability. The organizations providing service or idea give information regarding where, how and on what conditions their service or idea can be made available and how the same can be helpful to the people. Today is the age of competition. Consumers buy commodities after careful consideration. Under the circumstances, manufacturers are faced with the problem of how to motivate the consumers to buy their product. To find a solution to this problem, manufacturers make use of advertising.

Meaning of Marketing

Marketing is an important function of management. Marketing makes the economy strong. Production is meaningless unless the goods and services are exchanged for money. Marketing is related with movement of good from producer to consumer.

Various people have defined marketing differently. A majority of people consider it as selling while some people prefer to call it shopping. Similarly, some people call it merchandising. All these meanings of marketing are partially correct.

Marketing is the sum total of all those activities which move goods and services from the producers to the consumers.

Introduction

Agriculture, in most developing countries is the major industry. More than 50 percent of the labour is working in this sector and its industrial and commercial branches. In these countries, also more than 50 percent of the households‘ incomes are spent for low quality and value foods. Inefficiency of the agricultural products marketing system is the starting place of these problems.

Introduction

Agriculture is an important sector for countries like India, who have majority of its population, directly or indirectly depend upon agriculture. The sector which feeds the majority of population of any country needs special attention for its all round development. Marketing is such a crucial aspect related to agriculture that is probably not developed in any of such countries which largely depends upon agriculture. Underdeveloped and lack of resources are the main reasons behind the underdeveloped nature of agricultural marketing. In simple terms, agricultural marketing means the buying and selling of agricultural produce. The Indian council of Agricultural Research defined involvement of three important functions, namely assembling, preparation for consumption and distribution.

Introduction

The National Commission on Agriculture defined agricultural marketing as a process which starts with a decision to produce a saleable farm commodity and it involves all aspects of market structure of system, both functional and institutional, based on technical and economic considerations and includes pre and post- harvest operations, assembling, grading, storage, transportation and distribution. The Indian council of Agricultural Research defined involvement of three important functions, namely (a) assembling (concentration) (b) preparation for consumption (processing) and (c) distribution.

In the recent years, rural markets have acquired significance in developing countries like India and China, as well as the overall growth of the economy has resulted into substantial increase in the purchasing power of the rural communities. On account of technological change during 1966-67, rural areas are consuming a large quantity of industrial and urban manufactured products. In this context, a special marketing strategy i.e. rural marketing has taken place. Sometimes, rural marketing is mystified with agricultural marketing the later denotes marketing of agricultural commodities of the rural areas to the urban consumers or industrial consumers, whereas rural marketing involves delivering manufactured or processed inputs or services to rural producers or consumers or rural marketing determines the carrying out of business activities bringing in the flow of goods from urban sectors to the rural regions of the country as well as the marketing of various products manufactured by the non-agricultural workers from rural to urban areas. Also, when we consider the situation of developing countries, there is a picture that comes out, huge market for the development products as well as the labour support.

Introduction

Labour markets, poverty and inequality in the growth process
 
The theoretical discussion on the changes in the incidence of poverty and inequality in the growth process of agrarian economies from low levels of income has been a major topic in development economics. The impact of growth is delineated through the labour market, and any predictions about the impact on poverty and inequality must be based on some implicit or explicit view of the structure of labour markets and their functioning.

Introduction

The term value chain was first used and popularized by Michael Porter in his book “Competitive Advantage: Creating and Sustaining Superior Performance” in 1985.

The value chain concept separates useful activities which allow the company as a whole to gain competitive advantage from the wasteful activities (which hinder the company from getting a lead in the market). Focusing on the value-creating activities could give the company many advantages. For example, the ability to charge higher prices; lower cost of manufacture; better brand image, faster response to threats or opportunities.

Introduction

Agriculture is the backbone of Indian economy and helps the system as a whole for socio-economy development of the country. Despite 51 per cent of arable land of total geographical area and about 100 million hectares of potential irrigated area, the highest for any country in the world, unfortunately the contribution of agriculture to the grass domestic product is as low as 22 per cent. India is endowed with a wide spectrum of agro climatic conditions and a large variety of fruit crops ranging from tropical, sub­tropical and temperate are grown. In India, the area under fruit crops is 3.5 Mha with a production 45MT which accounts 9.6 % of total worlds production and ranks 2nd in fruit production (Anon., 2005). The country has become self-sufficient in food grains production, second largest producer of fruits and vegetables, but still the per capita consumption per day is hardly of the order of 70 g for fruits and 140 g for vegetables.

Organizations Indebtedness Towards Society

The organizations in the present world operate as an open system by having ongoing interactions with the society for their existence and effective functioning. There is an interdependence between corporations and societies and as such, company’s activities have a direct impact on the communities with which they work.  As a part of such interactions, the organizations use valuable resources of the society, for producing goods and services, which are exchanged with the customers for a profit margin. Due to these exchanges, the business organizations take away the profits reflecting the debt they owe to the society and the world.

Introduction

Survey sampling is a method of drawing inference about the characteristics of a population by securing a sample. Sample survey techniques are extensively used by government bodies throughout the world and researchers for assessing, for planning and for projection future economy.In a sample survey, the final step of the analysis and drawing inferences from a sample to a population is a very vital and fascinating issue. Since the results of the survey are the basis for policy making, it is the most essential part of the sample survey and should be handled carefully.The object of designing a sample survey is to minimize the error in the final estimates. Any survey involving data collection and analysis of the data is subject to a variety of errors. The errors may be classified into two groups viz., (i) non-sampling errors (ii) sampling errors.

Food, clothing and housing are the three basic needs of a man. After that the additional requirement of a man are personal health and happiness. These can be considered as human factors. The material factors are agriculture, industry, trade, water resources management, insurance.

The continuous increase in population made the planners, researchers and cultivators to increase the food production to feed all the people. So, the second green revolution has to follow. Due to increase in air temperature and climate change, the cultivation practices to change based on the changing climatic condition. The study of climate is not only necessary for food production, but also needed for transportation, storage, value addition and consumption.

The need of the cloth for man is not only for style. The basic need is to protecting the human body from the climatic factors like heat and cold. Clothing must provide to maintain the body heat at about 37^oC. Clothing must be made based on the local climatic condition. So, the traditional fiber for making the cloth is better for health.

Housing provides the internal controlled climate to the human being. It provides comfort to the inhabitants. Like clothing traditional styles, sites and methods of housing have to be followed based on the climatic condition. Though people are living in the multi-storied building, they have to concentrate on comfort in the case of sufficient aeration and ventilation. In India, the Vastu Sastrum is nothing, but it provides the needs of the human livings for their comfort with sufficient light and air.

The climatic factors for a particular day are not similar to previous day. Similarly, definitely the climate of one season is not similar to other season. Man needs some recreation in the comfort climatic areas. So, he/she needs cool climate for stay that necessitate to air conditioner particularly during summer.

Women are the backbone of rural economy. They play a significant role in domestic and socio-economic life of the society. National development is not possible without developing this important and substantial segment of any society. To achieve anything, women are obliged to surmount host of obstacles. The difficulty in gaining access to land, credit and agricultural inputs hampers their potential as producers who feed the world. Barriers of tradition and discrimination have limited their access towards technology, training and education. Moreover, the extension approaches and strategies usually followed for transfer of technology to women are not keeping match with their specific needs and problems. The World Food Summit convened by FAO in 1996 drew up a plan of action to address the major impediments to universal food security. It also called for the full and equal participation of both the genders so as to ensure gender equality and empowerment of women.

The interventions for women empowerment was perhaps started intensively since fourth plan period. Subsequently many more initiatives are taken for the total all round development of women in this country.

A. 4^TH FIVE YEAR PLAN (1969-1974)

Farmers Training and Education Programme

It was for the first time in the 4^th Five Year Plan that an effort was made by Ministry of Agriculture to address the training and extension needs of women farmers with new and improved technology through “Farmers Training and Education Programme”, in which a network of 150 Farmers Training Centers were established to close the visible gap between the recommended package of practices and the farm women’s knowledge and skills about them. In this programme, a linkage of the supply of production inputs with improved technical training, supported by Farm Radio Broadcast and Functional Literacy was provided. The unique feature of this programme was that for the first time, a cognizance of women’s participation in agriculture was taken. The experience of the programme had shown that the states which gave due importance to this programme, especially in terms of curriculum planning and syllabus formulation (based on true status and needs of women farmers), achieved very good results. It was, this programme, which focused many issues that had to be categorically considered while planning and implementing agriculture support programmes for women farmers.

1. Feminization of Agriculture

Almost all active women in rural India can be considered as ‘farmers’, in some sense – working as agricultural labourer, unpaid workers in the family farm enterprise, or combination of the two. Moreover, several farm activities traditionally carried out by men are also being undertaken by women as men are pulled away into higher paying employment. Thus rural India is witnessing a process which could be described as ‘feminization of agriculture’. The significantly high and growing population of female headed households has also highlighted women’s contribution to agriculture.

Both women and men play critical roles in agriculture throughout the world, producing, processing and providing the food we eat. Rural women in particular are responsible for half of the world’s food production and produce between 60 and 80 percent of the food in most developing countries. Yet, despite their contribution to global food security, women farmers are frequently underestimated and overlooked in development strategies.

Rural women are the main producers of the world’s staple crops – rice, wheat, maize – which provide up to 120 percent of the rural poor’s food intake. Women sow, weed, apply fertilizer and pesticides, harvest and thresh the crops. In the livestock sector, women feed and milk animals, while raising poultry and small animals such as sheep, goat, etc. Also, once the harvest is in, rural women provide most of the labour for post-harvest activities, taking responsibility for storage, handling, processing and marketing.

Since time immemorial, women have played and continued to play a key role in conservation of basic life support system, such as, land, water, flora and fauna. Women power at present constitutes nearly half of the global population and account one third of the total work force. They contribute more than half of duties and responsibilities but are not given proper rights. In India till now rural women continue to struggle with dual responsibilities of economic production and domestic labour, and most are confronted by poverty, illiteracy, high health risks, inadequate access to productive resources, and lack of credit/market access. The empowerment and autonomy of women and the improvement of women’s social, political, legal and economic status is essential for sustainable rural development

Agriculture occupies a significant place in the economy of India. It contributes nearly 20% to the Gross Domestic Product [GDP] and provides employment to around two-thirds of nation’s population Agricultural commodity exports account for nearly 20 per cent of the total export earnings of the country. The agricultural produce sector has been one of the most important components of Indian economy. Considerable progress has since been achieved in scaling new heights in the production of foodgrains, commercial crops like cotton, sugarcane, tea etc., fruits, vegetables and milk. The increasing trend of agricultural production has brought, in its wake, new challenges in terms of finding market for the marketed surplus. There is also pressure from all segments of agricultural economy to respond to the challenges and opportunities that the global markets offer in the liberalized trade regime. To benefit the farming community from the new global market access opportunities, the internal agricultural marketing system in the country also needs to be integrated and strengthened. In particular the market system has to be revitalized to a) provide incentives to farmer to produce more; b) convey the changing needs of the consumers to the producers to enable production r burning; c) foster true competition among the market players and d) to enhance the share of farmers in the ultimate price of his agricultural produce.

Price mechanism is an economic term that refers to the buyers and sellers who negotiate prices of goods or services depending on demand and supply. A price mechanism or market-based mechanism refers to a wide variety of ways to match up buyers and sellers through price rationing.An example of a price mechanism uses announced bid and ask prices. Generally speaking, when two parties wish to engage in a trade, the purchaser will announce a price he is willing to pay (the bid price) and seller will announce a price he is willing to accept (the ask price).

Sugar originated from the Arabic word “sharkara” and is derived from the sanskrit world “sharkara”. Sugar is an important part of the daily diet and  forming a class of edible substances which includes  sucrose, lactose, and fructose. It provides the human body with requisite carbohydrates and is basically extracted from sugar cane and sugar beet.  Found in fruits, honey, sorghum, sugar maple and in several other sources, it is the main ingredient of candy which is loved by children the world over. Yet, it has been  blamed for causing tooth decay and excess consumption of sugar has been associated with a host of ailments like diabetes, obesity, weight gain, depression, joint pain, fatigue and insulin resistance and even cancer.

Among fresh vegetables, onion, tomato and mushroom are reported to be highly export competitive. India ranks first in the world accounting for around 21 per cent of the world area, planted to onion. Globally, the country occupies the second position, after China, in onion production with a production share of around 14 per cent. Productivity of onion is low at around 11.4 metric ton/ha, which is significantly lower than the world average of 17.3 metric ton/ha. Besides India and China, the other major onion-producing countries are Turkey, Pakistan, Iran, Japan, Brazil, United States of America and Spain. It is produced for both domestic consumption as well as exports. India produces all varieties of onion - pink, red, yellow and white, big or small.

Potato is a major food crop, grown in more than 100 countries in the world and it is one of the major commercial crops grown in India. India ranks third by contributing around 7.5% to the world’s production. During 2006-07, 27 million tonnes was produced in an area of about 1.5 million ha. However, potato consumption per capita in India (14.8 kg/head/year) is one of the lowest in the world and hardly one per cent of the potato is processed.

Setting price is a critical component of successful marketing. Vegetable growers have a greater level of control than most other growers over marketable yields, input costs and price. The closer a grower is to the consumer, the more control over price the grower has. Buyers perceive price to represent value of the product. Underpricing, or pricing too low, gives the perception that the product is inferior, while setting the price too high often drives customers away. Many growers make the mistake of setting the price too low at the beginning of the marketing season when competition is less and demand is strong and then find it difficult to increase price later in the season. Before setting price, gauge the level of competition and the consumer demand for your product. For example, organic produce may have a stronger demand in urban areas, so prices can be set at a higher level. Also, early-season produce, such as tomatoes, has high demand with little competition in most markets, resulting in a higher price range.

Basmati Rice

Basmati Rice is a simple grain, yet throughout history it has been on royal menus of various cultures as the main dish. From the pilav of Turkey, polou of Persia, pilafs of the Steppes, the isotos and paellas of the Mediterranean, to the pulau of India it has been served to great sultans, maharajahs, shahs and emperors. Spices, nuts, dried fruits, vegetables and herbs are a natural for Basmati rice. Basmati rice transforms rice dishes into extraordinary meals. Also known as the “Queen of Rice”, this highly aromatic grain that is long and elegantly thin, has originated from Vasumati which means earth recognized by its fragrance. The full exposition of the word is from Hindi. Bas originating from Prakrit Vas which has a sanskrit root- Vasay connoting aroma; and mati from mayup meaning ingrained from the origin. Common usage has changed Vas to Bas while joining bas and mayup the latter changed to mati.. Thus the word Basmati originated.

Pulses are important food crops due to their high protein and essential amino acid content. Pulses are used as food and animal feed. India is the world’s largest producer, importer and consumer of pulses. Many exporting countries are dependent on India for marketing their pulses. Even though India is the world’s largest producer and consumer of pulses still there is a gap of 2-3 million tonnes between the production and consumption of pulses in the country and the gap is met through imports.

Random workplace surveys in the UK have proven that the staff can get pretty steamed up over hot drinks. Nine years ago, London Underground staff, in fact, threatened to go on strike when kettles were introduced to replace tea urns. Their grouse: it will make them late for shifts. When the credit crunch dried up the free watering holes in many companies, a survey by uSwitchforbusiness.com in 2010 claimed that trouble was brewing. It warned: "Cutting out the free cuppas may add to the bottom line, but there may be a far greater price to be paid in staff morale." Tea or coffee - free or not - is the preferred poison at work.

Prices of major spices such as chillies, jeera, turmeric and cardamom are being driven to the ground by higher production, poor export earnings and a lack of working capital with traders to hold the stocks. Last December, all these spices were at record highs. With the prices ruling high last year, the acreage of most of the spices has increased this year, indicating excess production. The chilli acreage has increased by 15% to 20% while the land under jeera crop is estimated to have gone up by over 26%. The turmeric production is heading for a historic high of 82 lakh bags (each bag of 70 kg) and cardamom is having a bumper harvest.

Cotton, the traditional and important commercial crop has been in cultivation in India for more than five thousand years. Though synthetic / man-made fibre has made inroads, cotton deserves the prime position not only in India but also in the world. The Northern hemisphere accounts for more than 90% of the total world production. Whereas countries like China, US and India together account for 50% of the production in the world. In India, cotton farming provides livelihood for over 4 million farm families. Various allied activities like ginning, spinning, weaving, textile processing, garment manufacturing, marketing etc., provide employment to several million people.

Fats and oils are one of the five essential ingredients of human diet. The four others are protein, carbohydrates, minerals, and vitamins. In balanced diet, the requirement of oils and fats per person per day is around 35 gm. In India, the major source of oils and fats is of vegetable origin; butter from animal milk also serves as a fat, though. In the nine major oilseeds, which are groundnut, rapseed /mustered seed, soya been, seasam seeds, sun flower seed niger seed, castor seed and linseed, out of these   seven are essentially edible. Among these seven, by far the most important are groundnut,  rapeseed/mustard seed, and soya bean. These three edible oilseeds account for a little over 80% of-the-total production of nine oilseeds, which include even two non-edible oilseeds, namely castor seed and linseed. As a matter of fact, edible oilseeds as such contribute nearly 95% to the total production of all cultivated oilseeds together.