eChapters

Any commercial plant breeding programme run by the private seed companies typically called as Research and Development (R & D) is carried out through various models operating. There is no fixed organizational set up and different companies adopt the working set up as per size of their programme, availability of manpower and resources, area of the breeding station and several other considerations. One thing is clear that any commercial plant breeding programme will have more numbers of crop breeders than the supporting scientists.

Defining-Commercial Plant Breeding

The term commercial plant breeding originates by putting prefix ‘commercial’ before ‘plant breeding’ and is used as an adjective to plant breeding which surely is a noun. Naturally, commercial plant breeding remains largely plant breeding with slight twist that commercial plant breeding aims at delivering commercial products to be delivered to the end users that is the farmers as per the need of the consumers/markets. Thus, the farmers plant those products (open-pollinated cultivars and hybrids) which are easily accepted by the consumers and which are easy to be handled by the traders as the products reach to the traders and then from traders to the retailers and ultimately to the consumers. Along with consumers’ acceptance, these kinds of products must meet certain level of yield, maturity and resistance/tolerance to diseases and pests. Accordingly, these are designed and bred by the commercial seed companies which operate as per demand of the markets. Private seed companies operate on a business model and generate their own revenue to keep the companies running and therefore these seed companies are bound to design and breed commercially viable products. Thus, all plant breeding activities which occur at the research farm and laboratory of private seed companies aimed at designing and delivering commercially viable products are called as commercial plant breeding activities. While designing such project and running the plant breeding activities at the research farm and laboratories of the private seed companies, the emphasis has to be on ‘how to do’ and ‘how quickly to do’ rather than ‘why to do’. ‘Why to do’ issue is not totally ignored and this gets due consideration while formulating the research project based on extensive deliberations between various departments, namely, R&D, Sales and Marketing, Product Development, and Seed Production.

The term commercial plant breeding is generally not in use in public sector research institutes and the agricultural universities and certainly not in class room teachings and discussions while teaching courses on plant breeding and related courses under the domain of plant breeding. There the focus is on theory in contrast to applications which form the backbone of commercial plant breeding as practiced by the commercial organizations such as private sector seed companies which have to earn revenue by selling the products to meet the operational expenditure of running the companies and also to earn profit to run the activities of the company on long term basis in a sustainable manner and to invest in R&D. Therefore, a working definition of commercial plant breeding could be as follows.

4.1 Layer Industry
4.1.1 Global scenario
Poultry is raised by approximately 80 percent of rural households in developing countries. Food and Agriculture Organization’s statistics department show that total egg production has grown from 61.7 million tonnes in 2008 to 76.7 million tonnes in 2018. China continues to lead the way, producing 466 billion eggs in 2018, which represents 34 percent of the global market. China has been the world’s largest producer of eggs for the last 30 years. China, European Union (EU), United states of America (USA) and India produce almost 60 percent of the world’s eggs, while the next 6 largest producers take a further 16 percent of the market. This means that the top 10 egg producers account for more than three fourth of the world’s egg production. Asia is the largest eggproducing region, with more than 60 percent of global output. 

Chocolate is a key ingredient in many foods such as milk shakes, candy bars, cookies and cereals. It is ranked as one of the most favourite flavours in North America and Europe. Despite its popularity, most people do not know the unique or igins of this popular treat. Chocolate is a product that requires complex procedures to produce. The process involves harvesting coca, refining coca to cocoa beans, and shipping the cocoa beans to the manufacturing factory for cleaning, conching and grinding. These cocoa beans will then be imported or exported to other countries and be transformed into different type of chocolate products.

In history, 1828 marked the “modern era” of chocolate making when Dutch chocolate maker Conrad J. van Houten patented an inexpensive method for pressing the fat from roasted cacao beans along with other processes to create a fine powder known as “cocoa”. The powder was then treated with alkaline salt that helped the powder mix with water easily. The creation of powdered chocolate made it easier to mix with water, sugar and a possible combination of other ingredients to make chocolate in solid form. Many other chocolate makers began to build on Van Houten’s success to make a variety of chocolate products. In 1894, English chocolate maker Joseph Storrs Fry produced what was arguably the world’s first eating chocolate”

Modern fruit and vegetable processing industry is by and large, employing sophisticated machinery and equipment and efficient technique of production. There is still a scope for expansion of the industry by developing and exporting value-added products and on more foreign exchange. The choice of products to be manufactured will depend on the readily availability of raw materials in the area where the Processing Unit is supposed to be set up and the consumer preference in the neighbouring market. Preservation of food has to be established in the developing countries for other reasons also such as to generate both rural and urban employment, improve farmers nutrition by allowing them to consume their own processed fruits and vegetables during the off- season, stimulate agricultural production by obtaining marketable products, reduction of imports and meeting of export demand and to develop new value-added products. The food processing industry has now become more of a necessity than being a luxury. It plays an important role in the conservation and better utilisation of fruits and vegetables. To avoid the glut and utilise the surplus during the season, it is necessary to employ modern methods to extend storage life for better distribution and processing techniques to preserve them for utilisation in the off season on both large scale and small scale. Fruit and vegetable processing was first started in an organised manner in 1857, mainly to make pickles and chutneys with a view to meeting the export requirement.
Mango Processing Technologies
Mangoes are processed at two stages of maturity. Green fruit is used to make chutney, pickles, curries and dehydrated products. The green fruit should be freshly picked from the tree. Fruit that is bruised, damaged, or that has prematurely fallen to the ground should not be used.

In the Asian and Pacific ‘region, it is China alone which produces the largest quantities of agricultural waste and also crop residues. This is followed by India. From the production of rice, corn and wheat alone 587 million tons of residues are generated per year in China. Maheshwari (2014) has surveyed the proportions of waste that Malaysia generates from the production of rice, palm oil, rubber, coconut and forest products. In Myanmar the crop waste and residues constitute about 4 million tons per year out of which more than half constitutes rice husk.

1. Introduction

Nursery raising is as old as agriculture and has many advantages compared to direct seeding in special situations like vegetable cultivation and other high value plants. There are several types of nurseries to cater different crop species like ornamental plants, fruit plants, forest plants and vegetables, although the fundamental concept of all these nurseries is the same. With the advent of drip system, soilless media and plasticulture the nursery system has also become more modern and automated. A nursery is a area or place for growing and looking after young seedlings/plants until they are ready for planting in the main field. 

Commercial Advertising

In today’s highly competitive market, businesses rely on advertising as a vital tool to promote their products and services. Commercial advertising plays a crucial role in shaping consumer perceptions, driving sales, and building brand identity. It is a strategic communication process designed to inform, persuade, and remind potential customers about a company’s offerings. This chapter explores the definition, objectives, types, strategies, and impact of commercial advertising in modern business environments.

Definition of Commercial Advertising

Commercial advertising refers to paid marketing communications that aim to promote a product, service, or brand to consumers. It is executed through various media channels, including television, radio, print, online platforms, and social media. The primary goal of commercial advertising is to increase awareness and influence consumer purchasing decisions.

Many developing countries, for example India, China, Thailand, Brazil, Mexico, Egypt and South Africa, utilise the so-called modern biotechnology, based on genetic engineering and genomics. Agricultural biotechnology is the most widespread biotechnology in developing countries, but only a few of them are able to carry out all of the research and development activities leading to the commercialization of genetically modified seeds. These include basic research in molecular and cell biology and genetics, greenhouse and field trials according to  internationally agreed biosafety standards, risk assessment and management, respect for intellectual property rights relating to the transferred genes and to the creation of new crop varieties, production of genetically modified (GM) seeds by private corporations or working in cooperation with the public agricultural research sector, extension activities aiming at delivering the new seeds to the farmers and biovigilance in the fields of GM crops so as to detect any abnormalities or any hazards caused to the environment and to conventional crops (Sasson and Elliot, 2004).

Biotechnology is defined as a set of tools that uses living organisms or parts of living organisms to make or modify a product, improve plants, trees or animals or develop microorganism for specific uses. Agricultural biotechnology is the term used in crops and livestock improvement through biotechnology tools. Biotechnology encompasses a number of tools and elements of conventional plant breeding techniques, bioinformatics, microbiology, molecular genetics, biochemistry, plant physiology and molecular biology.

Mushrooms are fleshy fungi constituting a purely vegetarian diet, which is very tasty and nutritious. Some mushrooms are edible whereas others are poisonous. So far, more than 1600 types of mushrooms are known of which, nearly 100 have been accepted as food worldwide. Diversification in any farming system imparts sustainability. Mushrooms are one such component that not only impart diversification but also help in addressing the problems of quality food, health and environment related issues. One of the major areas that can contribute towards goal of conservation of natural resources as well as increased productivity is recycling of agro-wastes including agro-industrial waste. Utilising these wastes for growing mushrooms can enhance income and impart higher level of sustainability (Manjit Singh et al., 2011).

Mushroom cultivation activities can play an important role in supporting the local economy by contributing to subsistence food security, nutrition, generating additional employment and income through local, regional and national trade; and also offering opportunities for processing enterprises. Among the 33 globally cultivated types of mushrooms 3 mushrooms i.e. white button, oyster and paddy straw mushrooms are popularly grown in India.

18.1 Introduction

The commercially available water quality simulation models with various dimensions (1D, 2D and 3D) and database software designed to quantify movement and concentration of contaminants in lakes, streams, estuaries, and marine environments. The following water quality models were described below (Table 18.1).

18.2 Environmental Fluid Dynamics Code

The Environmental Fluid Dynamics Code (EFDC) is a multifunctional surface water modeling system, which includes hydrodynamic, sediment-contaminant, and eutrophication components. It has been applied to over 100 water bodies including rivers, lakes, reservoirs, wetlands, estuaries, and coastal ocean regions in support of environmental assessment and management and regulatory requirements. IT is a state-of-the-art hydrodynamic model that can be used to simulate aquatic systems in one, two, and three dimensions. It has evolved over the past two decades to become one of the most widely used and technically defensible hydrodynamic models in the world. It uses stretched or sigma vertical coordinates and Cartesian or curvilinear, orthogonal horizontal coordinates to represent the physical characteristics of a waterbody. It solves three-dimensional, vertically hydrostatic, free surface, turbulent averaged equations of motion for a variable-density fluid. Dynamically-coupled transport equations for turbulent kinetic energy, turbulent length scale, salinity and temperature are also solved. The model allows for drying and wetting in shallow areas by a mass conservation scheme.

Aloe, known for laxative property is one of the old natural remedies that have emerged as modern miracle drug. Popularly known as ‘nature’s sun screen’ has growing use as skin tonic in cosmetic industry and as a nutraceutical. Aloes are also quite popular among succulent ornamental plants because of their stiff, harsh and rugged habit and are commonly grown in deserts and other dry situations. Genus Aloe is indigenous to African continent and Mediterranean countries such as Greece and Southern Italy, and got naturalized in arid tracts of India. In India, Aloe barbadensis is cultivated on a small scale in Rajastan, Andhra Pradesh and Gujarat (CSIR, 1998).

Botany

Genus Aloe belonging to Liliaceae comprises 275 species distributed in Africa, Asia and America. Forty-two species belong to Madagascar region, 12-15 to Arabian Peninsula and rest are distributed over tropical South Africa. Aloe barbadensis, A. ferox and A. arborescens are used as herbal drugs. In India, only four species occur and of these, Aloe barbadensis is the most widely naturalized species. These taxa comprise several varieties viz., officinalis, chinensis, littoralis and they cross freely and several intermediary forms occur in semi wild state.

The Government of India has established boards for important crops. The boards are statutory bodies which help in guiding the production and export. The main objectives for setting up the boards are -

To monitor and promote the export of primary items.

To empower the producers by providing trainings and close guidance.

To conduct research to improve the commodity, e.g. Central Coffee Research Institute, Coir Research Institute etc.

To advise the government on policy matters such as price fixing, fixing quota for export and signing trade agreements.

To promote the commodity by opening offices and outlets in India and abroad.

To showcase the commodity by participating in trade fairs and exhibitions.

11.1. Central Silk Board

Established in 1948 at Bangalore under administrative control of Ministry of Textiles.

Introduction

National Commodity & Derivatives Exchange Limited (NCDEX) is a professionally managed on-line multi commodity exchange offering commodity futures trading in a wide range of commodities viz, agricultural, base metals, precious metals, energy, ferrous metal, and others. The shareholders of NCDEX comprises of large national level institutions, large public sector bank and companies. Promoter shareholders of the Exchange include ICICI Bank Limited (ICICI), Life Insurance Corporation of India (LIC), National Bank for Agriculture and Rural Development (NABARD) and National Stock Exchange of India Limited (NSE). Other shareholders are: Canara Bank, Punjab National Bank (PNB), CRISIL Limited, Indian Farmers Fertiliser Cooperative Limited (IFFCO), Goldman Sachs, Intercontinental Exchange (ICE) and Shree Renuka Sugars Limited. NCDEX is the only commodity exchange in the country promoted by national level institutions. This unique parentage enables it to offer a bouquet of benefits, which are currently in short supply in the commodity markets. The institutional promoters and shareholders of NCDEX are prominent players in their respective fields and bring with them institutional building experience, trust, nationwide reach, technology and risk management skills. 

SYNOPSIS

Human health is defined as a state of physical, mental, physiological and social well being. It is also considered as a state of body and mind, where there is a balance of body humors or secretions. The paper introduces the readers to common diseases caused through various agents like deficiency disorders, food and water, air-borne, vector, viruses, and life-styles. It also describes healthy food, health management, food management, and healthy life style.

Breeds of rabbits: There is a diverse range of breeds when it comes to domestic rabbits, with each one possessing unique qualities. Currently, there are 38 recognized breeds and 87 varieties of rabbits that are well established all around the world. These breeds and varieties differ in various aspects such as color, size, type of hair coat, and other characteristics. Depending on their purpose, rabbits can be categorized into three groups: those bred for meat production, those bred for fur production, and those kept as companion animals.

In this chapter, we describe the methods of preparation of some of the buffers, most commonly used in the assay of enzymes required for plant physiological and histochemical studies.

The buffers have been arranged in an alphabetical order starting with their names. These methods are not necessarily identical with those of the original authors. It is advised that the users should re-determine the titration curves of majority of the buffers. These buffers have also been listed in Method in Enzymology, Vol. 1 (1955), pp. 138-146.

Although the common cold affects all parts of the body, it usually begins in the nose and throat. Colds are so common we hardly give them a second thought, yet they can be rather serious. Most colds are due to virus infections of one type or another. Unfortunately, none of these viruses are susceptible to our present antibiotic medicines. Adenoviruses produce the more serious type of colds, and they are often followed by tonsillitis and sore throat even virus pneumonia, particularly in children. Sometimes the membranes of the eyes are also involved.

The common cold is the most prevalent of all diseases known to man. The average person seems to have two or three colds a year. The condition is highly contagious. When one member of the family has a cold, the others are very likely to have one within a few days.

What makes a person susceptible to a cold? Probably his lowered resistance is a chief factor. Allergic disorders of the nose and throat also make a person more susceptible to colds and other virus infections. Chilling of the body does seem to play a part, particularly in those whose resistance is already weak. Lack of sleep may be another factor.

Any person may carry the cold virus. However, children under six years of age seem readily to pass the infection from one to another, and soon all the family is involved. Colds are always more serious in the younger children.