eChapters

Southern pea / black eyed pea are the other names associate with cowpea. It is grown for vegetable and also as pulse crop and varieties are specific for use.

Classification of Cowpea
1.    Vigna unguiculata (L.) Walp. Cv. Sesquipedalis: yard long bean or asparagus bean: Possess long pods and used as vegetable. 
2.    Vigna unguiculata (L.) Walp. Cv. Cylindrica: dual purpose, i.e. vegetable and pulse 
3.    Vigna unguiculata (L.) Walp cv. Radiata: Pulse type.
 
More emphasis is given for pulse types for crop improvement. Less attention is given to vegetable types. Pole and bush types are available in vegetable type. Cowpea improvement is from vine to bushy habit with low fiber content and low glucosides and increased protein content.
Origin and Distribution: Cowpea is in cultivation from ancient times in the tropics of old world. Country of origin is uncertain. In India, it has been known from the vedic times. Vavilov (1939) considered India as the primary centre of origin. But it is now generally agreed that Africa is centre of origin since wild forms are found in Africa and in Asia wild forms are absent (Smartt, 1990). Faris (1965) concluded that, cowpea arose from domestication of wild form Vigna unguiculata ssp dekindtiana in West Africa. But domestication is actually happened in Ethiopia and dissemination was West wards Africa, East ward across the Indian Ocean. It has spread from Africa to Asia and Europe through Egypt. Introduced to West Indies in 16th century by Spaniards and was taken to USA around 1700. Now cowpea is widely distributed throughout the tropics and subtropics.

Introduction
Q fever is a zoonotic bacterial infection caused by Coxiella burnetii, an obligate intracellular parasite, classified within the family Rickettsiaccae. Q fever (Q for “query”) was first used in 1937 to describe a mysterious febrile illness of packing house workers in Brisbane, Australia. The causative agent was isolated from infected workers and later was identified as Rickettsiae. Almost simultaneously the same organism was identified wood tick collected in Montana. Cox, an American, and Burnet, an Australian, where honored for their early work with this organism, hence the name “Coxiella burnetii”.
Host and Susceptibility
Coxiella burnetii is a well-established infectious agent that has reached a state of balanced pathogenicity in a plethora of host. Human are unnatural and usually dead-end-host. The microorganism generally maintained in a less pathogenic form in separate cycle existing independently among wild mammals and their haematophagus arthropods, principally tick and in domestic animals.
Morphology
It is an intracellular organism which is a polymorphic bacillus (0.2-0.4mm width, 0.4-1.0 mm length), which has a cell membrane, like Gram negative bacteria. However, it stains poorly with pigmented Gram stain, but gimenez staining is traditionally used to stain the Coxiella burnetii pathogen from pathological materials and crop. Coxiella burnetii has several distinctive characteristics, including a sporulationlike
process that protects the organism against the external environment, where it can survive for long periods. In mammals, the usual host cell of C. burnetii is the macrophage, which is unable to kill the bacterium. The other an important characteristic of C. burnetii is its antigenic variations, those called phase variation. This antigenic shift can be measured and is valuable for differentiating acute from chronic Q fever. Thus, it displays two antigenic phases those are phase-I and phase- II that are liable to the Lipopolysaccharide (LPS) of the membrane.

Abstract
Corporate Social Responsibility (CSR) has much bigger implications for inclusive development of the any country. It reduces dependency on the government for social expenditure and helps in speedy inclusive growth. The scale of CSR emerged significantly in the last decade in India. Since business houses required doing business in the society it would be an obligation on their part to share a small portion of their profit for the betterment of society. To relate fundamental business philosophy to make CSR sharper, smarter, and focused is what really matters and is the core part of any business in the 21st business philosophy century. However, critiques are emerging on the recent Government bill on CSR which makes mandatory on the part of the companies to spend a small portion of their profit for the social causes. Many companies have invested noted share of profits in various social development sectors. Also, there is research evidence to show that CSR work of the companies have reached where government could not reach so for. However, there are some reports showing most of the companies have not even have CSR policies yet. All though various Indian corporate involved in CSR activities; it is not enough when contrast to their actual financial strength. This paper gives a solid background for the discussion about the possible role of CSR with respect to Social Inclusion

Lagerstroemia indica belongs to family Lythraceae commoly known as Crape myrtle. It it grown well in India for various landscape purposes. It is called Sawani or Shravani (Hindi), Dhayti (Marathi), Chinagoranta (Telugu), Pavalakkurinji (Tamil). Lagerstroemia a long period of striking rainy season flower colour, attractive fall foliage and good drought-tolerance all combine to make a favourite shrub or small tree for either formal or informal landscapes. It is a deciduous, multi stemmed; rounded crown; dense branching and is highly recommended for planting in urban and suburban areas.

The scientific name, Lagerstroemia, was coined in 1759 by Carl Linnaeus, who described and named the plant in honour of “Magnus von Lagerstroem”, an avid naturalist and director of the Swedish East Indies Company. Crape myrtle derives its common name from its crepe-like, crinkled petals, and the resemblance of its leaves to the true myrtle, Myrtus communis. “Crape myrtle” is a peculiarly-American term. Elsewhere in the world, “Lagerstroemia” is often used as the common name for crape myrtle (Knox, 2003).

Crape myrtle is the smaller version of Lagerstroemia speciosa, commonly known as Pride of India or Queen crape myrtle. The deciduous crape myrtle is among the longest blooming trees in existence with flowering periods lasting from 60-120 days. Crapes come in heights as short as 46 cm and as tall as 12 m. Leaves are alternate and smooth, but leaf size depends on variety. Flowers are borne in summer in big showy clusters and come in white and many shades of pink, purple, lavender and red. The bark is a prominent feature being smooth, pinkinsh-gray and mottled, shedding each year. Leaves are small and dark green changing to yellow and orange in autumn. When the leaves fall in winter, crape myrtle becomes a living sculpture. The trunk and branches of tree-form plants have an attractively gnarled, sinuous character with smooth bark. Seeds are narcotic. In Manipur, flowers and leaves are used as purgatives. Bark is stimulant and febrifuge (fever removing). Roots are astringent and used as gargle.

Lagerstroemia indica belongs to family Lythraceae commoly known as Crape myrtle. It it grown well in India for various landscape purposes. It is called Sawani or Shravani (Hindi), Dhayti (Marathi), Chinagoranta (Telugu), Pavalakkurinji (Tamil). Lagerstroemia a long period of striking rainy season flower colour, attractive fall foliage and good drought-tolerance all combine to make a favourite shrub or small tree for either formal or informal landscapes. It is a deciduous, multi stemmed; rounded crown; dense branching and is highly recommended for planting in urban and suburban areas.

INTRODUCTION

Crataegus species, or hawthorn, are shrubs or small trees that have been widely and globally used for treating cardiac problems (arrhythmia, angina, hypertension and gastrointestinal ailments. Fruits of the plant are also consumed as food and nutritional supplement. Crataegus species has several pharmacological properties attributable primarily to presence of flavonoids and anthocyanins. The major flavonoids reported are hyperoside, vitexin, and glycosylated derivatives of these compounds. Crataegus has been listed as the plant for future in terms of its utility and significance. Though the species can be easily grown, its commercial cultivation is not yet popular. This presentation highlights the medicinal significance of the species for its greater utilization.

Definition

It is one of the important portion of milk which forms a fatty layer on top of milk when left un-disturbed. It is a prime component of milk and comprises mainly of milk fat. It may be defined as “that portion of milk which is rich in milk fat” meaning portion of milk into which larger portion of milk fat has been gathered.  According to FSSAI, 2011 Malai and Cream are defined as –

Malai means the product rich in butter fat prepared by boiling and cooling cow or buffalo milk or a combination thereof. It shall contain not less than 25.0 per cent milk fat.

16.1 Introduction
The fluid product “Cream” is defined by FSSAI standards as an emulsion of fat-in-skimmed milk that is comparatively rich in fat. It is derived by physical separation from cow milk, buffalo milk, or milk of any other species as defined under this regulation, or a mixture thereof. Cream, with the exception of sterilized variants, is composed of a minimum of 25% milk fat and is derived from cow or buffalo milk or a combination of both. It is a high-energy source that is abundant in fat and fat-soluble vitamins A, D, E, and K. The vitamin content is contingent upon the fat percentage in the cream.
16.2 Classification
Cream may be broadly classified into Market cream (direct consumption) and Manufacturing cream (manufacture of dairy products). The three different types of cream are:
i. Table cream/Light cream contains 20-25% milk fat.
ii. Coffee cream/ Whipping cream Contains 30-40 % milk fat, and
iii. Heavy cream/Plastic cream contains 65-85 % milk fat.
As per FSSAI Standards, Cream may be labeled according to milk fat content (m/m) along with product name as specified in item 1 of this Standard, as follows:
i. Low fat cream: Minimum 10 per cent. and less than 40 per cent.;
ii. Medium fat cream: Minimum 40 per cent. and less than 60 per cent.;
iii. High fat cream: Minimum 60 per cent.

Butter is one of the leading milk product in developed countries of the world. It serves as a balance wheel of dairy industry. Surplus milk is generally converted into butter to be used during the times of scarcity. It is an article of commerce and a sign if wealth. Butter is a fat concentrate, which is obtained by churning cream, gathering the fat into a compact mass and then working it for proper distribution of moisture and salt. The art of butter making has a long history. The manufacture of butter was confined to colder regions where gravity creaming was successful. The milk was allowed to stand undisturbed for 10-12 hours until layer of cream collects at the top.

10.1. Origin and distribution

• Native of India and tropical South East Asia.

• Distributed throughout plains of India from Uttar Pradesh to Assam, Madhya Pradesh, Tamil Nadu and Kerala.

10.2. Economic importance

• King of bitters.

• Economic part - Dried leaves and tender shoots (Whole plant)

• Leaves contain three bitter principles: Deoxy andrographolide, Andrographolide and Neo andrographolide.

• Roots contain flavonoids like andrographin, panicothin, aplegenin etc.

Creating videos with images and text is a versatile way to convey information visually and is popular in many forms of media, from social media posts to professional presentations. This chapter covers the basics of making videos using images and text, discusses design techniques for a compelling visual narrative, and provides examples using popular tools.
Introduction to Image and Text-Based Videos
Image and text-based videos are commonly used for tutorials, presentations, promotional content, and storytelling. These videos rely on sequences of images combined with text overlays or captions to convey messages without needing video footage. This approach is ideal for visually-driven stories or information-focused videos.
Key Benefits
• Simple to Produce: Requires no video footage, relying instead on images and text, which can be arranged on mobile devices or desktop software.
• Effective Storytelling: Allows for clear and concise communication, ideal for instructional videos, presentations, or photo stories.
• Flexible: Can be used across platforms, from social media to formal presentations, providing versatility in application.

The rise of Artificial Intelligence (AI) has significantly transformed video creation processes, enabling faster production, improved quality, and increased personalization. This chapter delves into the role of AI in video creation, exploring its applications, tools, techniques, and implications. It highlights how AI-powered tools enhance scripting, editing, animation, and special effects, and provides insights into real-world applications across industries such as marketing, education, entertainment, and more. The use of Artificial Intelligence (AI) in video production has transformed the landscape of media creation. From automating mundane tasks to enhancing creativity through intelligent algorithms, AI offers innovative tools that streamline the video production process. This chapter provides a comprehensive bibliography of
key texts, research papers, articles, and online resources that delve into various aspects of creating videos using AI. These resources will be instrumental for scholars, practitioners, and enthusiasts seeking to deepen their understanding of AI in video production.
The integration of AI into video production has disrupted traditional workflows, making video creation more accessible, efficient, and innovative. From automating mundane tasks to introducing new creative possibilities, AI is shaping the future of visual storytelling.

Introduction

Creativity and innovation are planned alternatives that an entrepreneur can use to promote his business. Business is a creative process. Success in business today requires constant innovation. Creating new solutions to problems, and the ability to create new products or services for a changing market, is part of intellectual capital. They also provide a company or business organization with a competitive advantage. Creativity is the basis of creativity. It is a process and skill that can be developed and managed throughout the organization.

Learning Objectives

• Describe the different types of creativity and Innovation

• Explain the process of creativity and phases of innovation

Creativity Definition

Creativity has different meanings. Many researchers have said that creativity is the generation of new ideas that include a creative process or a new solution to a problem and the original resolution of problems. It can also be said that the installation of the innovative solution is easy.

2.1 Introduction
As time passes, the customers are used to the practice of having short life for the products, which they buy and use. This is because of the globalization of business and growing global competition all over the world. The companies engaged in manufacturing and selling the products which are used at large volume by households and partly by industries, introduce new models to attract customers and to have more market share. This in turn has impacts on customer buying and retention decisions of those products. Though the companies introduce new models, they are expected to keep the prices of the products at affordable ranges so that there is always a larger customer segment to buy those products. This is like egg or chicken situation, because companies introduce many new models to out beat competition and in turn customers expect improved versions of those models in shorter time intervals. This forces companies to continuously engage themselves to come out with new models or improved models which have convergence of technologies to give maximal customer satisfaction. So, creativity in product design becomes an essential requirement of the product development teams of the companies.
2.2 Product Design
Product design aims to include the following tasks to solve the problems of the users or address expected needs of customers in a given market. These tasks are human intensive.
i. Understanding end-users’ requirements
ii. Imagining alternate product ideas to address their needs

Introduction

The advent of Industry 4.0 marks a pivotal era of transformation in the industrial sector, characterized by a fusion of technologies blurring the lines between the physical, digital, and biological spheres. This paper aims to delve into the bibliometric analysis of Industry 4.0, offering a comprehensive overview of the current state of research, predominant themes, and emerging trends within this revolutionary domain. By systematically mapping out the scholarly landscape, this study will not only highlight the intellectual contours that shape Industry 4.0 but also provide insights into the collaborative networks and influential regions propelling this field forward. Through this bibliometric scrutiny, we endeavour to discern the patterns of publication, citation trajectories, and the evolution of topics over time, thereby furnishing stakeholders with a strategic vantage point from which to foresee future directions and opportunities in Industry 4.0. This introduction sets the stage for a nuanced exploration of the intricate tapestry of research that constitutes the backbone of Industry 4.0, laying the groundwork for understanding its impact on the industrial paradigm and its potential to drive innovation, efficiency, and sustainability in the Fourth Industrial Revolution.

Abstract

Most farmers in India lack capital. They need credit at the right time, from the right agency, and in adequate amounts to be productive. From the farmer’s perspective. When a farmer applies for a loan from an Institutional Financial Agency (IFA), the lender must be convinced of the 3 R’s, 5 C’s, and 7 P’s, which indicate the economic viability of the proposed investments.

Abstract

This chapter examines how agricultural credit is a vital input for all agricultural development programmes. Private moneylenders used to be the main source of agricultural credit. However, this source was insufficient, costly and oppressive. To overcome this, a multi-agency approach involving cooperatives, commercial banks and regional rural banks has been adopted to provide cheaper, timely and adequate credit to farmers.

Introduction

For uplifting the socio economic conditions of the poor mass, government enacted many programmes to make available of institutional credit flow to the farmers almost at their doorstep at a reasonable rate of interest. Hence, the mind set of borrowers has changed. credit is no more regarded as “hangman’s rope” but are considered as an economic “ladder or elevator”

However, Credit can serve useful purpose only when it is used for productive purpose to generate additional income. Otherwise, its deviation for non productive purposes would affect the repaying capacity of borrowers and create over due and defaulters. The increasing rate of non repayment has been one of the major problems for all the financial institutions. Increasing default in the repayment of loan led to very serious implication, for instances, it discourages the financial institutions to refinancing to the defaulting members.

INTRODUCTION

Himalayan region is known for the diversity of its cultural heritage and climate. In Indian part, this mountain range includes states of Uttarakhand, Himachal Pradesh and Jammu & Kashmir. The climatic variability of the region,from sub-tropical to extreme dry temperate, offers great attraction to naturalists, all across the globe. The forest formations here are the natural habitats of a large number of flora and fauna. The flora found in these forests varies with the altitudinal gradient and is quite distinct. In the sub-tropical Himalayas, for example,the predominant vegetation is of deciduous type consisting of trees, shrubs, scrubs, climbers and xerophytes. Man-made Chir pine forests can also be witnessed. At middle elevation, the climate is sub-temperate and supports a mix of broad leaves and pines forests.In the high reaches including Trans Himalayas, climate is typically wet or dry temperate. In the wet temperate climate, evergreen forests are the predominant vegetation, whereas, the dry temperate areas do not support any significant vegetation.This variation in climate and altitude has a great impact on the biodiversity found in the region, and represents about seven percent of the country’s total biodiversity.

Among this diversity, many valuable and rare medicinal and aromatic plants grow wild in the region. The herbs which are traded from this region are of immense value for the preparation of Ayurvedic drugs in the form of monoherbal preparations or as multi-compound herbal formulations. Charak Samhita mentions that the herbs of the Himalayan forests excel in efficacy.

Crimean Congo hemorrhagic fever (CCHF) was first reported in the 12^th century as a hemorrhagic syndrome in present day Tajikistan. However, in the modern era, the first outbreak of the CCHF was reported in 1944-1945 in the Crimea region with more than 200 cases and the disease was called Crimean Hemorrhagic Fever. Ten years later in 1956, the virus was isolated from a febrile patient in Belgian Congo and this isolate was noted to have the same antigenic structure with the Crimean strains. For this reason, the virus was called Crimean Congo Hemorrhagic Fever. Nowadays, outbreaks of CCHF have been documented in Africa, the Middle East, Eastern Europe, and Western Asia including India. CCHF is a severe hemorrhagic fever with a case fatality rate of up to 50%.

Etiology: It is a tick-borne viral disease belonging to the family Bunyaviridae, genus Nairovirus. Like other Nairoviruses, CCHF virus is an enveloped single stranded negative-sense RNA virus and its tripartite genome consists of a small (S), a medium (M) and large (L) segment which encode for the nucleocapsid protein (NP), the envelope glycoproteins G1 and G2 and an RNA-dependent polymerase, respectively. The virus is transmitted to humans through the bite of infected ticks or by direct contact with viremic animals or humans. Infected humans can spread the disease via close contacts which may result in community outbreaks and nosocomial infections. It is an important human pathogen and could be used as a bioterrorism agent.

Pathogenesis: The pathogenesis of CCHF is not well understood. A common pathogenic feature of hemorrhagic fever viruses is their ability to disable the host immune response by attacking and manipulating the cells that initiate the antiviral response. This damage is characterized by marked replication of the virus together with dysregulation of the vascular system and lymphoid organs. Endothelial damage contributes to hemostatic failure by stimulating platelet aggregation and degranulation, with consequent activation of the intrinsic coagulation cascade. DIC is noted as an early and prominent feature of the disease process. In another study, the levels of interleukin IL-1, IL-6, and TNF-alpha were higher among patients who subsequently died as compared to survivors. The DIC score was higher among fatal cases, correlating positively with IL-6 and TNF alpha levels, and negatively with IL-10 levels. These findings demonstrate that proinflammatory cytokines play a major role in pathogenesis and mortality of patients with CCHF.