eChapters

Polymer Clay Nanocomposites

Polymer clay nanocomposites has been used as to affect permeability of the maternal to gases and vapours. Majority of papers on nanocomposites have been focused on the use of smectitic type clays as nanoparticles. They are a group of swelling type of clay minerals including montmorilonite, nontronite, saponite, sauconite and hectorite.

A number of polymer-layered silicates (PLS) preparation methods has been reported in literature. The three most common methods to synthesize PLS nanocomposite are intercalation of suitable monomer and subsequent in situ polymerization, intercalation of polymer from solution and polymer melt intercalation.

In general, layered silicates have layer thickness on the order of 1 nm and a very high aspect ratio (e.g. 10–1000). A few weight percent of layered silicates that are properly dispersed throughout the polymer matrix thus create much higher surface area for polymer/filler interaction as compared to conventional composites. Depending on the strength of interfacial interactions between the polymer matrix and layered silicate (modified or not), three different types of PLS nanocomposites are thermodynamically achievable (Fig. 1 and 2 ) as outlined by Sinha Ray and Okamoto (2003). They are as follows:

Biological synthesis of Zinc Oxide (ZnO) nanoparticles

Aim

To synthesize nano ZnO particles using fungal isolates.

Introduction

The ZnO nanoparticle are effective anti-bacterial and antiodur agent. Biological synthesis of ZnO nanoparticle is a new approach for environmentally benign protocol in context to green nanotechnology, (Raliya and Tarafdar, 2013).

Aim

To synthesize phosphorus (P) nanoparticles from tricalcium phosphate using fungal mycelium.

Introduction

Green nanotechnology includes a range of processes that reduce or eliminate toxic substances to restore environment. Microorganisms like fungi and bacteria having naturally bestowed property of reducing and oxidizing nanoparticles, are used for synthesis.

Aim

To synthesize gold (Au) nanoparticle using fungal mycelium.

Introduction

Biosynthesis of nanoparticles is a kind of bottom up approach where the main reaction occurring is reduction/oxidation. The fungal enzymes are usually responsible for reduction of metal compounds into their respective nanoparticles.

Aim

Phytosynthesis of silver (Ag) nanoparticles using Cassia roxburghii aqueous leaf extract.

Introduction

The Ag nanoparticles constantly exhibit adverse effects on microbes such as inhibition and inactivation (Nasrollahi et al., 2011). The Ag nanoparticles synthesized by using various biological sources such as herbs, plants and biological organisms display excellent properties in various fields i.e., non-linear optics and intercalation materials for electrical batteries as optical receptors, catalysts in chemical reactions biolabelling and as antibacterials (Sanghi and Verma, 2009).

Aim

To synthesize Zero valent (Fe) (nZVIs) iron using tea leaf extract.

Introduction

In this approach extracts of natural products (in most cases green tea leaves) with high antioxidant capacities are used. The compounds present in these extracts react with Fe (III) in solution to form nZVIs (Nadagouda et al., 2010).

Chemical Synthesis Methods

Several methods can be used for the production of these nanoparticles, namely: (i) top-down methods (Li et al., 2006) such as vacuum sputtering (Kuhn et al., 2002) or the decomposition of iron penta carbonyl (Fe(CO)5) in organic solvents (Karlsson et al., 2005); and (ii) bottom-up methods that promote the ‘growth’ of the nanostructures via chemical synthesis, for example through the reaction of iron(II) or iron(III) salts with sodium borohydride (Wang and Zhang, 1997). However, these methods present several limitations and problems; the top-down methods are generally expensive and require specific and costly equipment while the drawbacks of the bottom-up approaches are related to safety issues due to the toxicity of sodium borohydride, the production of flammable hydrogen gas during the process (Li et al., 2006), and the tendency to form large agglomerates, very fast and at a high extent, and therefore have a reduced reactivity and degradation efficiency.

Characterization Tools: Microscopy

X-ray diffraction (XRD) is an important experimental tool used in determining crustal structure of material system in bulk and nanoregimes. Therefore, it is important to understand the basic concepts of XRD.

An electron impringing on a solid surface may be scattered once, several times, or never. When an incident electron beam bombard atoms of the sample, secondary electrons (SEs) and backscattered electrons (BSEs) emerge from the sample surface. Multiple scatterings occur if the dimension of the material is greater than approximately twice the mean free path of the electrons. This scattering may be elastic or inelastic. A pear shaped volume (interaction volume) is formed as shown in Fig. 1 and this volume of excitation increases with increase in the beam voltage (electron energy) and decreases with the increasing specimen density (ion atomic number).

Minerals are the building blocks of the earth’s crust. Derived inorganically, either as chemical elements or more often as chemical compounds, minerals are essentially solid. Minerals often form crystals, while aggregate of minerals constitute a rock. Mineralogy is the discipline devoted to the study of minerals including their formation, occurrence, properties, composition and classification . Needless to say, the subject of mineralogy is the foundation of crystallography, petrology and other branches of geology.

Section A dealing with Minerals comprises nine chapters. Chapter I presents salient features of the earth including composition. and structure of the crust mantle and core. Chapter II presents their categories and the how minerals derive their names. Since minerals are essentially a combination of atoms and molecules the significance of chapter III which deals with crystal chemistry cannot be over emphasized.. Chapter IV and V deal with physical and optical properties of minerals which are crucial in identifying them in hand specimens and under the polarising microscope. Classification of minerals and their occurrence is dealt in a general way in chapter VI while descriptive mineralogy is presented in Chapters VII ( Silicate Mnerals) and VIII ( Non-Silicate Mnerals). Minerals are no doubt a subject of serious scientific curiosity but ultimately their use to man is by far the most important theme. Chapter IX therefore is devoted exclusively to different uses that are minerals are put to. The chapter ends with eye opening information as to the quantum of minerals that man uses, taking one of the most industrialized nation USA as an example.

The Mineral Kingdom presents a dazzling floral-display in the form of natural crystals. This is what makes mineralogy a very fascinating subject both for an amateur as well as an expert. Unless one visits the celebrated Lechuguilla cave in New Mexcio, USA it will be difficult to visualize the breathtaking beauty that crystals present. This, over 160 km cave is lined with gigantic as well as delicate gypsum crystals- as thin as human hair to several centimetres across and 6 m long . Crystals come in all shapes, sizes and colours. Their beauty and regular shape has not only attracted the scientists but made them objects of magical and mythical powers in many cultures of the world.

The study of crystals - including their growth, structure, classification by form and their physical properties forms the subject of crystallography. As of today one can’t think of this subject without x-ray crystallography, however, this being not in your syllabus only an introduction will be presented in the last chapter, while the entire section will be devoted to fundamental aspects of crystal morphology.

The section comprises four chapters. Chapter I describes and introduces the theme, presents a brief historical background of the development of the subject and gives some fundamental definitions. Chapter II presents the morphological elements including symmetry elements( plane, axes and centre of symmetry), parameters, indices, notation of crystal faces and other related aspects which are the basis for dividing crystals of all shapes and sorts into six or seven systems and several sub-types. This chapter will help you understand as to why mineral galena belongs to cubic system, while gypsum is monoclinic, or as to why an octahedron is represented by a symbol (111) but a cube with (100). Chapter III describes the seven systems and their sub-types and ends with an account of twinning- a curious feature quite often encountered among crystals. The section ends with a preliminary idea about stereographic projection and x-ray crystallography.

A rock is the home for minerals. In other words, naturally occurring coherent aggregate of minerals (or glassy mass) will constitute a rock. Like in a family, more often, there are several members(minerals) within a rock but occasionally just one mineral also makes a rock( olivine in dunite, quartz in quartzite and calcite in marble). The root word petros is of Greek origin, meaning rock and a petrologist is one who specializes in the study of rocks. The three main categories of rocks are distinguished on the basis of their origin. Igneous rocks are the ones that have solidified from a molten state in deep seated conditions, as also on the surface while Sedimentary rocks are formed from the erosion of preexisting rocks and subsequent re-deposition or precipitation of the resulting material at or near the surface. Metamorphic rocks on the other hand, are formed by the action of heat or pressure or both on preexisting rocks.

The theme of rocks is split into five chapters. The first chapter introduces the theme of petrology, petrography and petrogenesis., presents rocks as the storehouses of minerals and their grouping into three classes. The second chapter presents all the important aspects of igneous rocks( plutonic, hypabasal and volcanic) including their forms, texture, structure, chemistry and classification and variation diagrams. It also presents a somewhat sufficient description of different kinds of igneous rocks under the categories of ultrabasic, basic, intermediate acid and alkalic rocks. The chapter ends with an introduction to some of the peculiar kinds of igneous rocks and also presents a brief account of causes of diversity among igneous rocks.

Chapter III is devoted to the study of sedimentary rocks beginning with nature and categories of sediments and general factors that affect sedimentary process. Sequence of breakdown, sedimentary minerals, depositional environment , classification of sediments and sedimentary rocks is the next theme followed by primary and secondary and biogenic structures. The next theme is a description of important sedimentary rocks under different categories ( rudaceous, arenaceous, asrgillaceous and rocks of biogenic origin). The chapter ends with introducing sedimentary rocks as the home for natural resources.

Chapter IV dwells on metamorphic rocks distinguishing between metamorphism and metasomatism. Metamorphic minerals and naming metamorphic rocks is the next theme. Next, agents and types of metamorphism is followed by grade, zones, index minerals and metamorphic facies. Textures, structures and the description of metamorphic rocks comes next. The use of triangular plots in metamorphic petrology is introduced and ends with considering metamorphic process in the light of global tectonics.

The last chapter is a short but important chapter- The Rock Cycle which combines the three important geo-processes of igneous activity, sedimentary process and metamorphism while presenting a birds eye view of them. It considers the movement, not only of matter but also the energy that drives the rock cycle. The chapter closes with introducing the rock-cycle-mineral deposits relationship.

As milk to a cow or fruit to a tree, ore is to Earth Sciences. Different academic and scientific aspects of geology are of no consequence to a common man. Ores and ore minerals from which valuable constituents could be extracted profitably is what the world is after- be it the continental masses, oceanic depths, desolate icy Antarctic tracts or now, even other planets of the solar system. The subject of economic geology is thus a subject of greatest interest among other natural sciences.

This last section will dwell on the theme of metallic and non metallic ore deposits. The first chapter begins with fundamental definitions, signifying the importance of minerals in human affairs. It also looks at ore minerals against the background of average crustal composition and presents a glossary of important terms in economic geology. The second chapter is a lengthy chapter devoted to the ways ore deposits are formed ( ore genesis). Broadly, the processes are described under two categories, the internal processes and the surface processes. Fuel minerals are taken separately towards the end of this chapter. Chapter III briefly introduces the relationship between location of minerals deposits to the revolutionary theme of global tectonics which attempts to answer why a mineral deposits occurs where it occurs.

The fourth chapter is devoted entirely to the Indian Mineral Deposits. It begins with a few important themes of mineral economics and dwells on the description of important Indian Mineral Deposits as to their geology, geography and economic potential. Lastly, the fifth chapter exclusively deals with the facts and figures of the Indian Mineral Industry presenting recent available data of resources, production, import, export and future prospects. It also gives a brief introduction to the important geo-scientific organizations of the country.

Birds possess great intrinsic interest, they are certainly among the most attractive population of all wildlife groups. Moreover, it is widely recognised that birds can act as valuable indicators of the quantity and quality for wildlife. The studies on avian communities attracted great attention over the past several years all over the world. Much of the early efforts emphasized on the patterns and processes in the avian communities and the listing of species. Previous workers mainly concentrated on the narrow perspectives and focused on single variables, but the recent studies have emphasised the necessity of multi- scale, multi-factor approaches and the inclusion of both short term and long-term temporal variables. The difficulties of assessing numerous variables and several scales, both temporal and spatial, seem to have discouraged the contemporary ecologists from embarking on studies on avian communities.

The Western Ghats is well known for the wealthy and unique assemblage of flora and fauna and is one among the 25-biodiversity hot spots identified on the earth. Arising gradually from the narrow Konkan and Malabar coasts, these mountains run 1,600 km north south between the River Tapti in Gujarat and Kanyakumari in Tamil Nadu covering an area approximately equal to 1,60,000 km². Kerala State, located between 8° 4’ and 12° 48’ N and 74° 52’ and 77° 37’ E is known for rich biological resources on account of availability of a variety of ecological niches and habitats ranging from lush tropical forest, valleys, plains and coastal areas.

Species composition of birds in an area is related to the type of vegetation, height above the sea level, the availability of microhabitats and various other factors. The study site at Silent Valley covered all the representative habitats namely forest canopy, forest interior, forest edge, rocky patches, grass patches and foliage air interface met within a tropical forest. Riparian patches were excluded after an initial survey as it contained only a few species of forest birds. The Mukkali study site covered moist deciduous forest, burned forests, coffee estate, open rocky areas and agricultural land. Common species, Dominant species and Species richness of the two study areas were assessed and the data are presented in this chapter.

In this chapter the data collected in Silent Valley and Mukkali on the abundance of birds are discussed. Species abundance relations of the community is also prepared and presented in this chapter.

METHODS

Abundance : Total number of birds seen in each month and seasons (summer and monsoon) were calculated using the census data.

Density : Density of birds in each month, in two seasons and individual density of selected species were also calculated. The density was estimated using the line transect method (Burnham et al., 1980). The Fourier series method, which is used for analysis, is not dependent on specific distribution assumptions about the detection probability of birds at various perpendicular distances from the transect line. In this method density is computed from ungrouped, perpendicular distances from transect.

Tropical forests support a stable population of birds throughout the seasons in comparison to the temperate forests, where there is marked variation in tune with change of seasons (Wright, 1970). The seasonal changes of bird community at Silent Valley and Mukkali are presented in this chapter. There are two seasons namely monsoon (June to November) and summer (December to May). The availability of food at Silent Valley was studied to find out the relationship between seasonal changes of the community and the abundance of food.

Foliage diversity of a forest stand has an important role in providing food for tropical forest birds. This feature adds to the ability of tropical forests to harbour high bird diversity. Studies on forest bird communities mainly examined the parameters like structure of forest bird communities (Nilson, 1983); distributions (Howe et al., 1981) and community organisation (Landers and Mac Mohan, 1980). The pioneering, studies of Mac Arthur and Mac Arthur (1961) established the relationship between bird diversity and foliage density. Mac Arthur et al. (1962) and Mac Arthur et al. (1966) supported the above hypothesis. Some studies have showed negative relationship also (Wiens, 1983). Other vegetation characters, which have significant effect on bird diversity are foliage volume, percentage vegetation cover (Karr and Roth, 1971), percentage canopy cover (Crawford et al., 1981; Wiens and Rottenberry, 1981; James and Wamer, 1982). In India Ramakrishnan (1983) examined many bird community parameters at Silent Valley. Diversity and structure of birds were also studied by Johnsingh et al. (1987), Katti (1989), Daniels (1989), Sundaramoorthy (1991), Johnsingh and Joshua (1994), Gokula and Vijayan (1996). Even though many studies have been reported on the forest bird communities from South India, relation between foliage abundance and bird diversity have not been dealt in detail. The correlation between the abundance of birds in different height classes of tropical forest canopy with foliage abundance is reported in this chapter. The study forms part of a major investigation (Jayson, 1994), which determined many ecological aspects of two bird communities. Seasonal changes in these bird communities were reported earlier (Jayson and Mathew, 2000).

In this chapter utilisation of habitat by the birds of the Silent Valley National Park has been analysed. Usually three questions are asked in the habitat utilisation studies (1) whether the species form well defined assemblages, quite apart from the geographical distribution patterns? (2) Whether ecologically or taxonomically similar species segregate by habitat? (3) Whether habitat characteristics attribute for the variations in the distribution or abundance (Wiens, 1989).

METHODS

Whenever a bird was observed in the period of study, its exact location and activities were recorded. The concept of habitat as described by Odum (1974), “the habitat of an organism is the place where it lives or the place where one would go to find it” is adopted for this study. Four main habitats were identified in the study area, depending on the vegetation type namely, Evergreen Forest (EF), Moist Deciduous Forest (MDF), Coffee Estate (CE) and Agricultural Area (AA). In each of the above habitats, “microhabitat” of birds was also recorded (Odum, 1974). Microhabitats identified at Silent Valley were the tree trunk, foliage, branch, bushes, dead tree, ground, grass and open area. Microhabitats identified at Mukkali were tree trunk, foliage, branch, bushes, ground, rocky areas and open area.

Information on the avifauna of an area is a prerequisite to assess the status of birds and the habitat quality with specific attention to indicator species including the rare, endangered and endemic species. Birds are one of the best indicators of the health of an ecosystem. They are highly mobile and easily observed indicators of change in the environment (Holmes et al., 1986). Many wetland species also play a role in the control of agricultural pests, while some species are themselves considered pest of certain crops. After fish, birds are probably the most important faunal group that attract people to wetlands. Loss of wetland habitats through direct and indirect modifications and non-sustainable harvesting of water birds for human needs have led to decline in several water bird populations and a number of species (Jin-Han Im et al., 2001).

Some of the most catastrophic declines of birds have taken place in the last few decades and the list of threatened species in the Asia- Pacific region has expanded rapidly to include species from a large range of water bird groups. While decline of some populations has been well documented, the fates of many others remain unknown. It is vital to understand the underlying causes in population changes and to attempt to control these trends in order to prevent key component of biodiversity of wetland habitat from being lost. The number of water birds using a particular habitat is related to types and quality of habitats, abundance and availability of food and level of disturbance. Monitoring of water birds can thus provide valuable information on the status of wetlands and can be a key tool for increasing the awareness of importance of wetland and conservation values. In this chapter, the status, occurrence and species composition of avifauna recorded from Kole wetlands are elucidated.

Number of individuals in a population increase under favourable environmental conditions. Sudden or violent changes in the environment or in the biological characteristics of the individual could lead to decline. Fluctuation in the population is usually because of the effect of a combination of several factors responsible for their survival, growth and reproduction. It is necessary to understand the cause of such fluctuations for better scientific management of the population as well as the habitat (Acharya, 2000). In most of the studies, community has largely been expressed in terms of species richness, abundance, density and diversity. All these have been used as indicators of habitat quality, because an increase in the value of the component is generally thought to reflect larger amounts of the necessary resources to sustain larger population within a given area. Moreover, it is believed that if the factors determining the distribution of the animals are known, predictions can be made concerning the responses of animals to specific perturbations and hence, such animals can be used to monitor environment quality (Gokula, 1998).

Population studies have been traditionally used to monitor large scale, long term changes in avian population and to assess both habitat quality and the responses of birds to both management practices and natural and human caused environmental changes (Wiens, 1989). Species composition, abundance and behaviour of birds are known to vary seasonally (Morrison et al. 1980). Some species are permanent residents in an area, others occupy an area only during winter or summer months. In this chapter, seasonal variations of wetland bird community in the Kole wetlands are described in terms of species richness, abundance, diversity and density.

METHODS

Seasonal pattern

The study area has three distinct seasons viz. dry season (December to April) wet-I, the period of southwest monsoon (May to August) and wet-II, the period of northeast monsoon (September to November). Based on the arrival of migratory birds, the months are divided into migratory season (September to March) and non-migratory season (April to August). Occurrence of birds in each month obtained through the daily census data was used for the seasonality analysis. Monthly changes and seasonal changes of the community were analysed. Species richness, abundance, diversity indices of each season and also in migratory and non-migratory season were calculated and presented. Population fluctuations of 36 wader species in the four intensive study areas during three migratory seasons were estimated. Apart from these, detailed information on the population fluctuation of selected bird species was presented.

Habitat is the most valuable variable in ornithological studies as it provides food and cover essential for the survival of the population (White and Garrott, 1985). Habitat is an area containing or influenced by the suitable resources and environmental conditions that determine the presence, survival and reproduction of a population (Morrison et al., 1998). Cody (1985) described habitat as areas where an organism’s need for food and shelter are met. Habitat selection and use by birds is fundamental in understanding their biology and management and it has been one of the most well studied aspects of avian biology, particularly as habitats are altered by human activities (Pain and Pienkowski, 1996).

According to the optimal foraging theory, animals may use the areas offering higher food extensively (Stephens and Krebs, 1987). By using the most productive patches, birds may have a high ingestion rate, allowing to reduce the time exposed to predators and having more time to other activities. However, some authors have obtained contradictory results also. They have not found clear relationship between bird abundance and food availability (Wiens, 1984 and Herrera, 1988). The ability to exploit food resources is one of the most frequently suggested reasons for habitat selection by birds (Caraco, 1980) and would be expected to be primary basis for selection of foraging habitat.

Wetland birds serve an important ecosystem function of accelerating the nutrient cycling in the feeding grounds (Morales and Pacheco, 1986) and regulating fish populations (Miranda, 1995). According to Drent and Dann (1980), the availability of food is of primary importance to the birds during migration when, they store energy for winter survival and successful completion of migration. Many migrant shorebirds relay on a few key stopover sites to complete their annual migratory cycle (Myers et al., 1987), which provide a unique combination of food resources and habitat necessary to support these large numbers of birds (Myers, 1984).

When animal species assemble at a particular area, they utilise individual but overlapping segments of the habitat (MacArthur, 1958). Karr (1980) stated that resource utilization pattern and the community organization are determined by a combination of variables. The availability and preference of the food organisms, feeding behaviour and utilization of the habitat for feeding and reproduction differ in co-existing animal species. Periods of rapid change in prey populations offer important opportunities to study the relationship between predators and their prey. In particular, such studies can yield information on the functional response of predators to a changing prey environment and the role of prey dynamics in the regulation of predator population size.

Tropical forest bird community

Species richness at Silent Valley and Mukkali were similar. Most of the birds at Silent Valley were sighted with in a distance of 4m during the census. At Mukkali this distance was up to 9m. Yellowbrowed Bulbul was the most common and dominant species found at Silent Valley. Most common species found at Mukkali was Black Drongo and dominant species was Jungle Babbler. A total of hundred and thirty-seven species of birds were recorded from the study area. There is no significant difference in bird species richness between years during monsoon and summer seasons at Silent Valley. But a significant difference in species richness is obtained between years in both seasons, at Mukkali.

Four endemic and threatened species of birds were recorded from the study area. This shows the conservation value of the study area. Total number of birds sighted in each month showed significant difference at Silent Valley and Mukkali. This is due to the movement of birds influenced by the climatic and other parameters. Overall density of birds was high at Silent Valley (1122 birds/km²) and low at Mukkali (780 birds/km² ). This indicates the ability of tropical evergreen forest to harbour more birds than tropical moist deciduous forest. The number of individuals/km² recorded is comparable to other tropical forests in the world and from this observation we can also conclude that the study area is supporting a rich bird community.

Communication is a key to understand things between two people. Today’s communication is entirely different from pre-historic era and has taken many evolution throughout the years. Before alphabets, signs, symbols, letters and telephone evolved, communication was restricted to interpersonal interaction (i.e.) from one person to another in the form of gestures. It is in other terms called non-verbal communication. Today, communicating between two or more people has become too easy that one can communicate with more than 10 members at a time which is in technical means called conferencing.

The growth of internet has paved way for innumerable means of communica- tion. In other words it can be told as, communication is re-defined by technol- ogy. Texts, email, tweets, tele and video conferencing have widely saved much time of people and made them recipients of today’s fast moving world.

Concepts

The concepts of development communication has now been adopted by almost all the countries of the third world. It is all about to inform, motivate and influence all sectors and levels of peoples of a developing country to use unfamiliar ideas, skills and instruments, thus adding the long neglected social component without which the process of development remain dormant. Thus importance of communication as a tool to motivate and persuade people for eliciting positive response to various developmental ideas grow manifold.

The evolution of the term ‘ development’ has had a fascinating history about itself. In its broadest sense ‘ development’ tends to be umbrella under which several phenomena - varying from human and spiritual development to economic and community development, as well as technological development have become related. Defining ‘development’ is not an easy talk. It has been interpreted in various ways by sociologists, economists and development planners. They defend the term according to their own frame of reference. Modernization, social change and enhancing quality of life are often used in one way of the other in explaining the term. In all cases development suggest some amount of improvement, self-reliance, uplift and progress as also awareness and self-awareness to some extent.

The eminent communication scholar, Everett M. Rogers, has development this process of thinking about development in this book communication and development critical perspectives (1976), as under “Development as a widely participatory process of social change in a society, intended to bring about both social and material advancement (including greater equality freedom and other valued qualities) for the majority of the people through their gaining greater control over their environment.

The new paradigm of development does not envisage the role of communication as that of magic multiplier of development, however, it is certainly envisaged to play a facilitate role in the process of development.

Models Definitions

In social science research a model is a tentative description of what a social process, say the communication process or a system might be like. It is a tool of explanation and analyses, very often in a diagrammatic form, to show how the various elements of a situation being studied relate to each other.

The term model can also refer to a particular process or object, which is used as a point of reference, when an attempt to explain the unknown is being made. It basically comprises involving an analogy to throw up the similarities between the phenomena to be explained and one, which is well known, i.e., the model.

The simplest definition of a model is that it is an analogue. A model is a relatively well-developed analogy. Given two objects or processes which are dissimilar in many respects, one is an analogue of the other to the extent that the physical or logical structure of one re-presents the physical or logical structure of the other.

The advantage of models in communication research is that it allows the researcher to account for different variables in different communication situations. Models only represent systems or processes. Since they are not real, they are just symbolic ways of looking at systems to help us to think about them more lucidly. Again since models do now show every part of a system, they are usually incomplete in that sense. Even those that are shown are represented only in enough detail to help us look at the processes or features in which we are interested. Models give us an idea of complicated objects or events in a general way. They enable us to see how a particular communication event fits into the general pattern. They provide a classification for an old problems, and familiar events. They help us by providing a structure of references for purposes of study. Theories are not models and the most fundamental difference between a theory and a model is that the former is an explanation whereas the latter is a representation.

Mass Communication

The term ‘mass communication’ was coined at the end of the 1930s. The term ‘mass’ denotes great volume, range or extent (such as of people or production), while ‘communication’ refers to the giving and taking of meaning, the transmis- sion and reception of messages.

The term ‘mass’ was first formally defined by Herbert Bhumer (1939) as a new type of social formation in modern society, by contrasting it other formations, es- pecially the group, crowd and public.

Gerbner’s (1967) definition of mass communication is hard to beat. He defined it as social interaction through messages.

Mass communications comprise the institutions and techniques by which special- ized groups employ technological device (press, radio, films etc.) to disseminate symbolic content of large, heterogeneous and widely dispersed audience.

The word communication comes from the Latin communis meaning common. This implies that when we communicate, we are trying to establish commonality with someone through a message. Communication then is a conscious attempt to establish commonality over some idea, fact, feelings and the like with others. In essence, it is a process of getting a source and a receiver tuned together for a particular message or a series of messages.

According to Thayer (1968) there are four types of communication. They are:

Intrapersonal Communication

This refers to communicating with one’s self. It refers to organizing and converting sensory data into meaningful messages having some relevance or utility for an individual’s past, present or future behaviour. Because the psychological system of a human being is constantly engaged in making sense of its environment in the service of that orgnaism’s adaptive and goal seeking needs, the question is not whether communication is going to occur, but what communication and with what consequences. Communication is a continuous process and is determined by an individual’s take-into-account abilities and take - into - account susceptibilities. However, these take - into - account abilities are a function of the capacity of an individual’s conceptual system to ascribe meaning or significance to certain patterns and sequences of the events going on in his internal and external environment.

Intrapersonal communication is a co-function of the individual and of what is going on in his environment that has immediate relevance for him. All that we perceive and comprehend, must be perceived and comprehend through ourselves.

Organizational communication can be defined as the process of the flow (Transmission and Reception) of goal oriented messages between sources, in a pattern and through a medium or media. And organizational communication is the study of how people communicate within an organizational context, or the influence of, or interaction with organizational structures in communicating / organizing.

An additional elements in organizational communication (not present in interpersonal communication) is the flow pattern of messages. Thus here are 6 elements in organizational communication.

1. The transmitting source

2. The receiving source

3. Source (the target)

4. The transmitted message

5. The goal of the message

6. The medium or media and the flow pattern (which is called network). The transmitting and receiving sources are the people sending and receiving the message.

Introduction

In today’s world, the use of Information and Communication Technology (ICT) have become more common and part and part of human life. It plays many roles for a country’s overall growth and economic development. Among all developing countries, the presence of ICT is greatly felt in India. People here use ICT devices mainly to access and share data information available around the world from any part of the country and at any time with just one click. In the last fifteen years, India’s economic growth has been remarkable in trade and commerce, communication technologies, education, transportation, agriculture and administration mainly due to development of advanced software and service based applications. India stands as a role model for many other countries in framing ICT based policies and implementing independent strategies for global contracts (Carmel 2003; Heeks and Nicholson 2004). Since, its significance is highly realised by the Government, bureaucrats and policy makers’ efforts are now being carried out to utilize ICT tools for improving the lives of the Indian rural maases and people below poverty line.

Introduction

India is well-known around the world for its rapid economic growth rates over the last fifteen years or so, fuelled in part by the spectacular growth in its export- oriented software and ICT-based services sector. Many other countries look to India as a model for global outsourcing and try to imitate elements of this in their own strategies (Carmel 2003; Heeks and Nicholson 2004). Success at a particular period of time does not, of course, guarantee its continuation and commentators have expressed concerns such as rising wage rates and skills shortages of ICT professionals (CACM 2007), and increasing competition from countries such as China (Negroponte 2003). It is likely, however, that India will remain a major player in the ICT industry for years to come and thus its global image as an ICT success story will continue. Viewed from a broader development perspective, things are not so simple. The new wealth that has arisen in India from the ICT boom benefits the relatively wealthy and educated in the first instance (Kambhampati 2002). Will this trickle down to the poor and uneducated? Statistics paint a mixed picture of the current situation. On the one hand, India is now the world’s fourth largest economy in purchasing power parity terms, and has enjoyed high growth rates for over a decade rising to an average of over 8% per annum in the period 2004-7 (World Bank 2007).

On the other hand, India was ranked as 128th out of 177 countries on the human development index 2005 (UNDP 2005) which is a composite index based on life expectancy, literacy and education levels, and economic standard of living. Shocking statistics include the percentage of malnourished children under 5 being 46%, the adult female literacy rate as only 48%, and the percentage of the rural population using adequate sanitary services as 18% (World Bank 2007, UNICEF 2004). A major development issue, therefore, is whether India can seriously address the needs of all of its people, including the vast numbers of poor and uneducated in the rural areas and the urban slums. A related sub-question is whether, and to what extent, can ICTs be used to provide development benefits to all Indian citizens. There are increasing attempts to use technology in this way through projects such as e-government services and telecentres in poor areas.

Introduction

Interactive media is the integration of digital media including combinations of electronic text, graphics, moving images, and sound, into a structured digital computerised environment that allows people to interact with the data for appropriate purposes. The digital environment can include the Internet, telecoms and interactive digital television. No wonder it is difficult for new entrants to understand. The important concepts to hold on to are ‘interactive’ and ‘media’ across a range of ‘delivery channels’ or ‘platforms’. There are many terms used to denote the interactive nature of digital applications—multimedia, new media and interactive design are common examples. Because the interactive sector has quickly evolved through phases, the terms have often been coined to reflect a phase that then gets surpassed. A quick historical overview will give the background that causes confusion for those joining the dynamic sector.

The word Multimedia used to have a specialist connotation for the audio-visual industry. Uses of multiple or mixed media in such analogue systems as slide shows or overhead projectors were known as ‘multimedia’. But this specialist use was superseded by the arrival of digital technology. Integrated digital media was termed interactive multimedia and usually shortened to plain multimedia for convenience. The need to differentiate between analogue (linear) and digital (interactive) uses of media spawned other terms like New Media and Digital Media. The term ‘New media’ carries its own problems as the media associated with the original term are replaced with newer instances of the ‘new’. Obsolescence is endemic in the interactive arena. However, the term remains in use although Digital Media and Interactive Media are more stable terms and are being used increasingly. The term Interactive Media highlights the interactive connotation that is a key characteristic of the difference between the older style media and the new. ‘Social media’ has evolved to describe the more recent success of digital social sites such as Facebook and MySpace, and would include the phenomenon of mobile texting, especially twitter.

Introduction

e-Literacy as defined by the United Nations Educational Scientific and Cultural organization (UNESCO) refers to the awareness, skills, understanding and reflective approaches necessary for an individual to operate comfortably in information-rich and IT enabled environments. Most definitions of e-literacy or digital literacy covers three abilities

• The ability to use digital technology, communication tools or networks to locate, evaluate, use and create information

• The ability to understand and use information in multiple formats from a wide range of sources when it is presented via computers

• The ability to perform tasks effectively in a digital environment

To promote e-literacy, every state in India has initiated a project in their own names. For example, in Kerala the e-literacy is promoted in the name of Project Akshaya. Initially, this project was started with a noble intention of making at least one member in each of 64 lakh families e-literate. The pilot project started in Malappuram, and was inaugurated by His Excellency Dr. A.P.J. Abdul Kalam, former President of India on 18th November 2002. 100% eLiteracy was achieved in eight districts in Phase 1 and the project has been roaring success. Nowhere has such a feat been attempted or accomplished. The vision and scope of the project is beyond comparison. The operations of Akshaya as unfolded so far consist of three distinct phases. The first phase is that of enabling the masses by imparting basic skill in computer operations and making them familiar with internet. This phase is the period of eLiteracy training. In the initial phase, the Akshaya ecentre imparts basic training that not only familiarizes people with the basics and the scope of IT, but also ensures hands-on-skill in operating a computer, using the Internet etc to at least one person in the 64 lakh families in the state that makes it the largest rural eliteracy training project worldwide. Malappuram is declared as the first eliterate district in India. Malappuram and Kannur districts were already declared 100% eliterate. Kollam, Kozhikode, Thrissur and Kasaragod districts achieved eliteracy above 90%. So far around 33 lakhs beneficiaries were trained.

Introduction

Knowledge and Knowledge management are concepts, which are debated extensively by managers, analyst and academicians. When we refer to knowledge, most of us mainly tend to think of codified and documented knowledge like patents, databases, manuals, white papers etc. knowledge is intuitive, contextual, linked to experience, past memories and difficult to codify, document and communicate. Unfortunately, there is no universal definition of Knowledge Management (KM), just as there’s no agreement as to what constitutes knowledge in the first place. In broadest context KM is the process through which organizations generate value from their intellectual and knowledge-based assets. It is the practice of harnessing and exploiting intellectual capital to gain competitive advantage and customer commitment through efficiency, innovation and faster and more effective decision-making. Most often, generating value from such assets involves sharing them among employees, departments and even with other companies in an effort to devise best practices.

Today, knowledge is still considered power - an enormous power in fact - but the understanding has changed considerably, particularly from the perspective of organizations. The new paradigm is that within the organization knowledge must be shared in order for it to grow. It has been shown that the organization that shares knowledge among its management and staff grows stronger and becomes more competitive. This is the core of knowledge management - the sharing of knowledge. Knowledge management (KM) is all about managing organization’s knowledge effectively by sharing and having a systematic activity for creation of knowledge and exploiting it for the market and benefit of the organization. KM techniques and processes provide such a structured approach to explicate a significant part of this tactic knowledge document in knowledge repositories and also share in teams, through intensive dialogue and discussions. KM refers to the critical issues of organizational adaptation, survival and competence against discontinuous environmental change.

Introduction

E-Portal otherwise called as an electronic portal is a webpage that allows business application procedure developed by framework to be easily deployed via internet. Portals are usually created in standard Java format. It utilizes an Extensible Mark- up Language (XML) interface protocol in addition to Java Server Pages (JSP). Portals are given different names based on the field they are created. For example, if the portal is developed to improvise agriculture, then they are termed as agri-por- tals. Similarly, if a portal is developed for academic reasons they are called web portal. Examples of web portals are iGoogle, MSNBC, Netvibes, and Yahoo.

Portal concept has opened new possibilities to address some of the issues concern- ing the personal management of academic information and knowledge through internet. Some of the main issues are the lack of integration, personalisation and customisation of existing academic information sources and systems. A Web por- tal can be defined as a Web site that aggregates an array of content and provides a variety of services including search engines, directories, news, e-mail and chat rooms. Portals have evolved to provide a customised gateway to Web information. A high level of personalisation and customisation is possible (Melzer 1999; Boye 1999). It was felt that the portal concept could be further developed to function as a sophisticated Web interface that can support the task performance (teaching and research) of academics.

Introduction

Audiotex is a voice response application that allows users to enter and retrieve information over telephone. Example Interactive Voice Response System (IVRS). Audiotex is a generic name for interactive voice response equipment and service. Audiotex connected with a telephone is like a data processor connected to a data terminal. They are passive service which provides through appropriate access by standardised procedure for the user of Audiotex service to communicate with database via telecom network (i.e.) a subscriber can retrieve the information at any time by interacting with the audio service equipment by using the existing telephone line.

Audiotex is essentially a content provider. It enables the subscribers to record their message in a computer memory area called a “Mail Box”. The recorded message can be retrieved by the recipient by dialling a telephone number. Audiotex service is a telecommunication system which enables a caller, by dialling a designated telephone numbering beginning with ‘1800’ to receive a recorded announcement or to interact with a programme whereby he/she may communicate by means of a dual tone multi frequency telephone key pad, a touch tone telephone or other similar device with a value added network connected to the public switched telephone system for purposes of sending or receiving information. However, there are differing views across the world on what constitutes “Audiotex service”. European Telecommunications Standards Institute in its ETSI technical report 131 (June 1994) on “Terminal Equipment(TE); An investigation into the need for standardization in the area of stored voice services” has commented that “ It can be seen that there are many differing views as to what constitutes an Audiotex service and, in formal usage (e.g. in lectures or articles on the subject), a distinction is always drawn between voice messaging and the other services (information, consultation, transaction, etc.). It is thus misleading to use the word Audiotex without a previous definition. Therefore, in many countries the term “stored voice service” is used to describe Audiotex and each separate application and service is distinguished by a more precise definition.

Introduction

The Kisan Call Centre is an ICT initiative launched by the Department of Agri- culture and Cooperation, Ministry of Agriculture on January 21, 2004 to instantly respond to farmer’s queries in their local language. Farmers from any part of the country can contact KCC simply like common public do to contact the customer care of their preferred network for queries. If it is a BSNL connection KCC can be contacted by just dialling 1551 toll free number. If it is other network, then farmers can dial “1800-180-1551” and get their query solved. In Tamil Nadu, until 2014, it was Cartel India Limited which acted as Level-III centre for Kisan Call Centre in Tamil Nadu. From May 2014 onwards, the administration of Kisan Call Centre was taken over by Indian Farmer Fertilizer Company (IFFCO) and working since then in the name of IFFCO Kisan.

In today’s condition, the policy makers feel it as a real challenge to bridge the com- munication gap that prevails between two farmers, between two villages, between two regions and perhaps between two countries. The only way to bridge this gap is through some ICT initiatives. Recent studies have shown impressive growth of telecommunication network for effective information utilization and delivery of knowledge and information in the country. In Kenya, the helpline service was start- ed on a pilot basis by GSMA Foundation, Inc., which was funded by Rockefeller Foundation. The technology was named Kenya Farmer’s Helpline. It was mainly started to bring a change in the economic, social and environmental development in the country. The helpline received very good support from the local farmers and till 2010, the helpline solved queries of over 30,000 farmers. During the same period, India solved queried of over one lakh farmers. Now, the number would be much more than what we expect.

Introduction

The past decade has witnessed a revolution in the use of ICT in Developing countries. Many people and offices as well as rural farmers own ICT facilities such as personal computers and mobile phones. The largest increases in the use of ICT has been in mobile telephony where subscriptions in developing countries increased from about 30 percent of the world total in 2000 to more than 50 percent in 2004 and to almost 70 percent in 2007 (Cieslikowsk, Halewood, Kimura, & Zhen-Wei Qiang, 2009). While internet use has not increased as rapidly as mobile communication, it increased tenfold in developing countries in the same period (Cieslikowsk et al., 2009). Other ICT facilities such as telecast, radio FM and information centres have also increased in number remarkably during the same period. A study by Farrell & Isaacs, (2009) on ICT in 53 African countries revealed the wide use of ICT in the region with countries such as Algeria, Egypt, South Africa and Botswana leading in ICT use. In East Africa, Rwanda is probably the most advanced country in terms of ICT use with 65% of its population being covered by mobile telephony. The country has also a high level of internet use and access to television and radio broadcasts. In Kenya, Uganda and Burundi the use of ICT is also well advanced, especially for mobile phone subscribers, TV and radio listeners (Farrell & Isaacs, (2009). This high use of ICT is likely to stimulate economic development in developing countries, including the agricultural sector where a high proportion of the African population derives their livelihoods. Before 1990, ICT use in Tanzania was mainly limited to radio and landline telephones. New ICT started in the mid-1990s, and by 2001 it was estimated that Tanzania’s ICT industry had generated USD 300-350 million per year. There are now a number of ICT development initiatives in the country funded by the government, donor countries and the private sector. Such initiatives range from telecentres and mobile phones in rural Tanzania to e-Government initiatives being implemented in the major cities and towns of Tanzania.

Introduction

Satellites are specifically made for telecommunication purpose. They are used for mobile applications such as communication to ships, vehicles, planes, hand-held terminals and for TV and radio broadcasting. They are responsible for providing these services to an assigned region (area) on the earth. The power and bandwidth of these satellites depend upon the preferred size of the footprint, complexity of the traffic control protocol schemes and the cost of ground stations. A satellite works most efficiently when the transmissions are focused with a desired area. When the area is focused, then the emissions don’t go outside that designated area and thus minimizing the interference to the other systems. This leads more efficient spectrum usage. Satellite’s antenna patterns play an important role and must be designed to best cover the designated geographical area (which is generally irregular in shape). Satellites should be designed by keeping in mind its usability for short and long term effects throughout its life time. The earth station should be in a position to control the satellite if it drifts from its orbit it is subjected to any kind of drag from the external forces.

Introduction

What is Remote Sensing?

Remote sensing means sensing the objects that are far away from the reach of our senses. It is a tool to identify the characteristics of an object without having any direct contact over it.

In other words, it can be defined as, science of acquiring information about earth’s surface viz., land cover, oceans & coastal, agriculture, forestry, geographical mapping etc, through sensing, energy emission and processing, analysing and recording reflected images.

How does it Work?

Remote sensing process involves interaction between radiation emitted from the object and the target of focus. This can be explained by the use of imaging system that follows seven elements. However, it should be noted at this point that remote sensing not only uses imaging system but also uses non-imaging sensors and sens- ing of emitted energy.

The emphasis on greater participation of the beneficiaries in the development pro- cess on general and in message development process on general and in message development on particular has led to a reorientation on the study and operation- alization of the role of communication in development activities. There is a shift from the concept of development communication (DC) with its emphasis on top- down, big-media centered government to people communication to development support communication (DSC) focused on co-equal, little-media centered govern- ment with people communication.

A concomitant development is the emergence of a development professionals : the development support communicator, who mediates between the technical experts and their beneficiaries. This person is required to help the beneficiaries interact with the technical personnel, administrators, etc. as co-equal partners. Thus, the new horizontal axes provided by development support communicator will counter- balance the vertical axes of development communication involving the technical change agents.

The psychological sets that can be barriers to communication can be characterized into several basic categories. These sets can occur in the sender or in the receiver in the communication process. The sender has the ability to recognize these barrier categories when they occur and to transform communication to overcome them. However, the receiver is a different story. If the receiver is interested in communication, he or she can recognize when these barriers arise and can consciously overcome them. On the other hand, when a receiver is passive in the communication process, he or she does not recognize the barriers and the sender can do little to overcome the blockage.

Fidelity

Fidelity is said to exist in a communication situation when there is no distortion of the message from the time it leaves the source until it is received. The most effective communication occurs when the message transmitted and the message received are identical i.e., when complete fidelity is there. Some communication theorists believe that complete fidelity can never be achieved that no message is ever received exactly as it was intended by the source. This seems likely, since the source and receiver always have different frames of reference. It is clear, however, that the fidelity of any communication can be vastly improved by several methods.

Definition

• If a communication source decodes the message that he encodes, if the mes- sage is put back to his system, we have a feedback.

Berlo (1960)

• Feedback is defined as the action reaction interdependence in communica- tion.

• The return to the input of a part of the output is the feedback.

• Feedback is the reaction on the part of the receiver to a sender’s communi- cation.

Feedback

Feedback’s influence on learning is indisputable and undeniable and feedback’s varying roles in instruction are heavily researched concepts (Mory, 1992). Understanding how feedback facilitates, and, in some cases, hinders transfer of knowledge is essential to creating effective instruction.

Researchers have focused on the many aspects and roles of feedback in hopes of developing some synthesis that will increase learner performance and improve instruction. Researchers such as Bangert - Drowns, Kulik, Kulik and Morgan (1991), Brinko (1993), Clariana, R.B. and Lee, D. (2001), Clariana, R.B., Wagner, D. and Rohrer-Murphy, L.C. (2000), Kulhavy (1976), Kulhavy and Stock (1989), Kulik and Kulik (1988) and Mory (1992) to name only a very few, have sought to discern the complex role feedback plays in learning. While many studies have been convincingly conducted trying to ascertain how feedback best works in certain circumstances, a consensus has yet to be reached in most, if not all, areas and as Clariana (2000) writes, “There are a number of unanswered questions and perhaps even more unquestioned answers”.

Email can be a wonderful tool for delivering feedback to students. Once a basic understanding of feedback’s role in learning has been established, one can begin to focus on how best to take advantage of the pedagogical functions of the com- munication medium. There is little doubt that email is changing how we commu- nicate and learn. For example, in an investigation of the effectiveness of email as a communication and instructional aid between instructors and students, Yu and Yu (2002) found “empirical evidence supporting the usefulness of e-mail as a prom- ising aid to promote student cognitive growth pertaining to computer knowledge and skills”.

Tao and Boulware (2002) suggest that email communication benefits teachers by “identif[ing] instructional focus and tak[ing] advantage of instructional moments to fit the developmental needs of their students in authentic situations”. They also find that email motivates learners, encourages authentic communication and cre- ates new learning opportunities.

Introduction

Global fisheries produced roughly 171 million tons of fish, with an estimated sale value of US$ 362 billion, generating over US$143 billion in exports in 2016. Around 60 million people across the world are employed in fisheries and aquaculture, with the majority in the small scale capture fisheries sector of developing countries (FAO, 2018). India has an annual harvestable potential of 4.414 mt. and with 9.9 lakh active fishers, the sector provides livelihood to nearly 4.0 million people including the post-harvest sector (Sathiananthan, 2017). The estimated value of marine fish at landing centre level was Rs. 48,381 crores and at retail level was Rs. 73,289 crores during 2016 (CMFRI, 2017). Seafood exports from the country reached 1.38 million tons valued at $7.1 billion in 2017-18 (MPEDA, 2018). The fishing fleet of the country includes 1, 94,190 fishing units consisting of 72,559 (37.31%) mechanized, 71,313 (36.67%) motorized and 50,618 (26.03%) artisanal craft (CMFRI, 2010). The mechanised sector contributed 82% of catch followed by motorised (17%) and non-mechanised (1%) sectors in 2016 (CMFRI, 2017).

The development of marine fisheries sector in India occurred in three phases. In the first phase (up to 1965-66) fishing was mainly done by using non-mechanized indigenous craft and gear. The second phase (up to 1985-86) witnessed increased mechanization, improved gear materials and introduction of motorized country craft. In the last phase (after 1986) there was intensification of mechanization, motorization of the country craft and multi-day voyage fishing (Sathianandan, 2013).

The craft and gear technologies in marine fisheries sector vary based on the types of fish caught and nature of fishing ground. The economics of different production technologies in the mechanised, motorised and non-mechanised categories were analysed based on the size of boats and capacities of engines and gear. The economic indicators developed in different coastal states helps for micro level investment decisions as well as for developing macroeconomic policies for the fisheries sector.