eChapters

An electron impringing on a solid surface may be scattered once, several times, or never. When an incident electron beam bombard atoms of the sample, secondary electrons (SEs) and backscattered electrons (BSEs) emerge from the sample surface. Multiple scatterings occur if the dimension of the material is greater than approximately twice the mean free path of the electrons. This scattering may be elastic or inelastic. A pear shaped volume (interaction volume) is formed as shown in Fig. 1 and this volume of excitation increases with increase in the beam voltage (electron energy) and decreases with the increasing specimen density (ion atomic number).

The interaction between soil and plants is a complex and dynamic process that plays a vital role in determining plant growth, productivity, and nutrient uptake. This abstract explores the intricate relationship between soil properties, root morphology, and nutrient availability, highlighting key mechanisms involved in nutrient uptake by plants. Soil serves as the primary reservoir of nutrients essential for plant growth, providing essential elements such as nitrogen, phosphorus, potassium, and micronutrients. Plant roots play a critical role in accessing these nutrients, with their morphology and distribution influenced by soil texture, structure, and nutrient availability. Various mechanisms, including root exudation, mycorrhiza associations, and ion exchange, facilitate nutrient uptake by plants, enhancing their resilience to environmental stresses and optimizing nutrient use efficiency. Understanding the dynamics of soil-plant interaction and nutrient uptake is essential for sustainable agriculture, guiding the development of management practices that promote soil fertility, crop nutrition, and ecosystem resilience.

Aspergillosis

Aspergillosis is a fungal disease of poultry caused by different species of Aspergillus sp and characterized by granulomatous nodules in lungs, thickening of air sacs and presence of fungal growth in lungs and air sacs in early age of chicks. It is also known as Brooders pneumonia (Fig.8.1).

Etiology

• Aspergillus fumigatus

• A. flavus

• A. nidulans

• A. glaucus

• A. niger

• A. candidus

Introduction
As one of the biggest youth demographics worldwide, especially in India Gen Z, represents a distinct consumer segment defined by their digital fluency and progressive values. Their deep integration with technology has reshaped traditional shopping habits, making e-commerce platforms central to their purchasing decisions (Smith, 2020). This generation highly values health and sustainability, pushing e-commerce platforms to address these priorities. This shift is crucial in meeting the evolving behaviours of Gen Z, who emphasize wellness and environmental considerations in their purchasing choices. E-commerce platforms possess powerful tools that influence consumer behaviour, especially with the Gen Z demographic. This generation is well known for its tech-savviness and strong social and environmental consciousness and responds uniquely to online marketing strategies. E-commerce platforms are pivotal in shaping Gen Z’s health and sustainability practices. They achieve this by providing a wide variety of wellness-oriented products and information, which assists in educating and motivating consumers about healthy lifestyle. Additionally, these platforms feature eco-friendly products and promote sustainable practices, aligning the Gen Z’s growing concern for environmental issues. The choice of this topic was inspired by a few things such as health consciousness and sustainable consumption. This interdisciplinary topic combines insights from consumer psychology, digital marketing, and environmental science, offering valuable implications for businesses and policymakers aiming to engage this tech-savvy generation effectively. The focus on this emerging area of research helps fill gaps in existing literature and provides strategic guidance for optimizing digital commerce strategies. Case studies on MyFitnessPal and Nike’s Move to Zero initiative demonstrate how an e-commerce platform can promote health awareness and sustainable consumption among Gen Z. This topic will aid businesses and marketers in customizing their online strategies to align with Gen Z’s emphasis on health and sustainability. It assists policymakers and environmental organizations in formulating improved practices and regulations for responsible consumption. Developers of e-commerce platforms can leverage these insights to design features that align with users’ values. For researchers, it enriches the understanding of consumer behaviour and digital marketing. Finally, it helps consumers to make more informed decisions by demonstrating how e-commerce influences their health and environmental choices.

1. Food Labelling

Food labelling is the primary means of communication between the producer and seller of food on one hand, and the purchaser and consumer on the other.

Basic Terminology in Food labelling

‘‘Food” means any substance, whether processed, semi-processed or raw, which is intended for human consumption, and includes drinks, chewing gum and any substance which has been used in the manufacture, preparation or treatment of “food” but does not include cosmetics or tobacco or substances used only as drugs.

‘‘Ingredient” means any substance, including a food additive, used in the manufacture or preparation of a food and present in the final product although possibly in a modified form.

Despite widespread occurrence and its potency to inflict heavy causalities and damage to economy, generalizations could not be made to define “drought” – leave alone characterization, development of predictive model and common mitigation measures. Regional variation, be it definition or symptoms or causative factors or consequences and mitigation measures is the hallmark of drought. This chapter is an attempt to present a review on characteristics of drought for the benefit of devising mitigation and reclamation measures.

INTRODUCTION

“Drought” denotes the meteorological, agricultural, environmental, climatic, social, economic and political consequences of a gap between the water availability and demands for the needs of domestic, irrigational, industrial, commercial and recreational consumption in an area over extended period of time. As these demands vary from region to region and depend on too many parameters such as quantum of rainfall, geological and soil characteristics, land use, population, economic activity, climatic conditions, population and culture, drought conditions of an area may not have characteristics of some other region.

Abstract

Nanotechnology deals with understanding and control of matter at 1-100 nm dimensions. Nano-sized materials have been part of everyday life in the form of biological entities and processes. Many of the structural building elements in foods are colloids in nature and are built up as a result of self assembly of nano-sized molecules in particles or at interfaces. The most important food raw materials-proteins, starches and fats undergo structural changes at the nanometer and micrometer scales during normal food processing. Unique phenomena occurring at this length scale are being exploited for novel food applications. Functional foods are products, in food or drink form, which influence specific functions in the body and thereby offer benefits for health, well-being, or performance beyond their regular nutritional value. Nanotechnology promises to provide means of altering and manipulating food products to efficiently deliver nutrients like proteins and antioxidants for precisely targeted nutritional and health benefits. Nanotechnology applications for functional food ingredients and additives offer range of benefits to the consumer in terms of innovative, tasteful and healthy food products. Nanoencapsulation systems aid smart protection and delivery of bioactives so as to ensure their stability, taste, colour, safety and bioavailability. The advent of nanotechnology has opened up innovations in food packaging with improved stability and barrier properties. However, need exists to develop regulatory systems for managing any risks associated with functional nanofoods and the use of nanotechnologies in the food industry.

Kerala has a tropical humid weather characterised by high rainfall and humidity. The intense rainfall during June-September is a limiting factor for vegetable cultivation. High cost of labour, rapid urbanisation, small size of holdings and quality conscious consumers are some of the factors favouring protected cultivation in Kerala. Rain shelters and modified naturally-ventilated polyhouses are recommended structures for protected cultivation of vegetables. The important vegetables grown are cucumber, yard long bean, Capsicum, okra, tomato, cabbage, cauliflower and leafy vegetables. The conventional saw-toothed structure has been modified to suit Kerala weather by making variation in height and improving the roof and side ventilation so that temperature variation inside the structure is only 1°C compared to the ambient. The Kerala Agricultural University has also developed an ad-hoc package for protected cultivation of vegetables, considering the soil and weather parameters and is providing necessary technical support to growers and extension officers. The technology for large-scale production of virus-free vegetable transplants in pro-trays has also been standardized. There is a growing demand for quality, disease-free seedlings and technology can be scaled up into a profitable agri-entreprenurial model. Open field precision farming through fertigation and mulching is profitable compared to conventional system of cultivation. Besides maximising water-and nutrient-use efficiency of the crop, this technology offers scope for mechanisation in vegetable cultivation saving human labour requirement by almost 50%. Rain shelters are useful for year-round production of vegetables in homestead for small growers.

Considered as one of the leading members of the family Bromeliaceae, pineapple is one of the most extensively consumed fruits in the world. Fruit juices, extracts, concentrates and processed edibles are consumed worldwide. Besides, plant fibres, enzymes obtained from the stems and leaves find many applications across industries. Pineapple residue mainly consists of pulp, stem, leaves and peels and the huge wastes produced as a result of improper handling, harsh environmental conditions, decaying and deterioration. Thesecan be successfully processed and extracted for further inexpensive and sustainable utilization instead of discarding. Agro-based and chemical industries have been switching to using plant-based substrates from various resources. Above all, all the natural substrates obtained are highly renewable, won’t contribute to the global waste production, require less expenditures in processing, less toxic and has considerably better biochemical properties than the synthetic alternatives.

Industrial Importance of Pineapple

Pineapple Leaf Fibre (PALF)

Back in the days, pineapple leaf fibre was considered to be an agricultural residue until it’s potential capabilities as an organic fibre and its commercial prominence heaved into view as a consequence of pioneering researches (Uddin et al.2017). According to Technical Association of Pulp and Paper Industry (TAPPI) standards, many chemical constituents like holocellulose, α-cellulose, lignin, and ash content of PALF were analyzed from a different source of f ibres, with varying environmental conditions, cost, etc. (TAPPI,1991). Mainly because of its highest tensile strength (413 to 1627 MNm−2), high cellulose content, as compared to other organic fibres with its Young’s modulus varying from 34.5 to 82.51 GNm−2. Furthermore, it has also been ascertained that upon its conversion to yarn, a 13% rise in its strength is observed and a bundle of saturated PALF adheres a reduced strength by 50% (Asim et al., 2015). Various researches and aided projects of SITRA (South India Textile Research) under UNDP/UNIDO have demonstrated the production of 100% PALF yarn by blending with other synthetic or natural fibres like cotton or silk. The threads, thus produced, are used to make fabrics, fancy carpets, mops, curtains, etc. where pineapple-jute blended yarns are used by the textile and fabric industries (Mishra et al., 2004; Debnath, 2016). It is also used in furnishings, decorations, sports items, baggage, quilts due to its aesthetic and elegant fabric (Anon, 1992).

Soil amendments and organic matter play critical roles in enhancing soil fertility, improving crop productivity, and promoting sustainable agriculture. This abstract provides an overview of the importance of soil amendments and organic matter in soil management practices, highlighting their impacts on soil structure, nutrient availability, and microbial activity. By incorporating organic amendments such as compost, manure, and green manures into soil, farmers can replenish essential nutrients, improve soil structure, and enhance water retention capacity. Additionally, soil amendments can mitigate soil degradation, erosion, and nutrient runoff, contributing to long term soil health and ecosystem resilience. Understanding the benefits of soil amendments and organic matter is essential for promoting sustainable soil management practices and ensuring food security in a changing climate.

Introduction
Serving as the primary biological barrier, the skin aids in immunological responses and provides protection against environmental pollutants and microorganisms, dehydration, and mechanical harm. The skin’s epidermis is made up of stratified and multilayered epithelial cells that, via a strictly controlled balance between terminal differentiation and cell proliferation, undergo lifelong self-renewal. One of the main causes of a wide range of skin conditions is the upset of this equilibrium.
Mycoses in humans and animals are prevalent worldwide. These diseases can arise as a result of a number of physiological and environmental factors, such as the effectiveness of the immune system of the recipient and the amount of fungi in the environment. Companion animal dermatoses rank among the most common reasons for clinic visits in day-to-day veterinary practice.

Introduction

Data are the most critical element of a GIS. It is reported that more than two thirds of the time and expenditure to develop a GIS is spent on data collection and organization. Understanding and appreciating the criticality of data is of paramount significance to practice GIS. This chapter is complementary to database concepts chapter discussed in Level II and deals with the fundamentals to start with and the concepts of building an information organization.

Data - A Definition and Certain Points to Ponder

“Data” are defined as a body of facts or figures, which have been gathered systematically for one or more specific purposes.”

Stress is described as the cumulative detrimental effect of a variety of factors on the health and performance of living beings (Rosales, 1994). Heat stress arises when there is an imbalance between heat production within the body and its dissipation. Homeotherms can maintain their body temperature within a relatively narrow range and both physiological and behavioural responses help in thermoregulation. Stress occurs when an animal suddenly faces a change in its environment. Heat stress during summer and post summer months in tropical countries is a problem of great concern among farmers and livestock producers as it costs both production and reproduction of animals.

Perennial Flowers

Perennial flowers have a life span of more than one year and usually bloom during a specific time period every year during the growing season. These flowers are hardy and herbaceous. They need less maintenance, less water, and fewer pesticides than annuals. Perennials are easily used as ground covers, mixed with annuals, grown in containers and used as accents or specimen plants. Many perennials are short bloomers and are best mixed with others that bloom at different times or included with other landscape plants. These flowers are treasured by gardeners as heirloom plants and have proven themselves to be hardy enough to withstand weather and climate extremes. They are treasured in their dried form for beautiful and exotic dried flower arrangements.

Abstract

Human Resource Management (HRM) is an essential function of every organization. Information Technology (IT) application has made such ‘human resource management’ function easy, to a great extent. Now a day, IT has been used widely across the organizations to perform different functions like, Recruitment, training, maintenance and development etc. Human Resource Information System (HRIS) is one of the latest contributions of IT to the area of human resource management, which is going to revolutionise management in 21st Century. Technology has brought changes in the existing working styles of organisations. By the introduction of HRIS, it enhances the efficiency of the organisation by changing the traditional way of working. In Human Resource Information Systems, many organizations use employee data in traditional ways. These can create conflict with the rights and interests of employees, with external stakeholders, and with society at large. The present paper discusses such issues. Other soft issues like, challenges and possible solutions are also discussed.

INTRODUCTION

For survival of young seedlings and rooting of cuttings it is essential that they maintain a healthy water and air balance especially to make up the water lost in transpiration. Water stress within the cuttings hinders metabolic activities and cell regeneration and consequently initiation of roots. So medium should be such that it provides adequate water required for rooting and growth. Also these substrates must provide initial nutrients necessary for plant growth. These should also contain micro-organisms that seedlings may need.

Agricultural production in India is still vulnerable to vagaries of monsoon rainfall in spite of rapid technological advancements like 1) Availability of high yielding varieties 2) Improved crop management practices and increased irrigation availability and effective control of pests and diseases and etc, over last few decades. Majority of Indian farming community which broadly comprising of small and medium farmers are often subject to climate extremes such as droughts, floods, heavy rainfall events, heat and cold waves, frost, hail storms during the crop growing season. The probabilities of occurrence of such climate extremes and associated crop damages and production losses are common in tropical countries like India. Compensation to the resource crunched farmers in the form of crop insurance seems to be the best option for speedy recovery from the losses incurred during the season. It provides security and stability to farm income by protecting the farmers’ investment in crop production and then improves their risk bearing capacities. Crop insurance scheme is based on the fundamental principle of insurance business in which risk is distributed across space and time. For successful implementation of any crop insurance scheme operating presently in the country, proper monitoring of accurate weather parameters at the identified locations throughout the crop life cycle is important.

Agriculture shapes the foundation of Indian economy and despite the fact that there has been vast industrialization in most 60 years; horticulture still occupies a place of significance. In India, approximately 20-25% of the horticulture produce goes waste due to improper post harvest operations which reduces the growers share in the present marketing arrangements. The grower is getting hardly 25-35 paisa of a consumer rupee. The Value addition activities where the fruits and vegetables are processed, that fetches higher remunerative prices of the produce. Such opportunities are presently not available in rural areas but could be created through selective mechanization of agriculture and appropriate post harvest management and value addition to the harvested biomass in the production catchments.The agricultural produce involves operations like cleaning, grading, drying, storage, milling, packaging, transport, marketing and utilization. At the end of each operation, value is added to the product. The lowest and the highest monetary values of a food commodity are, respectively, when it is in raw and fresh form and when it is in processed and ready to consume/eat form. Post harvest and food processing technology are commodity and location specific. It prevent avoidable post harvest losses and adding value to the fresh agro-produces. It also creates opportunities for employment and income generation. Integration of production agriculture with on-farm primary processing is needed to have higher and sustainable production, productivity and better quality end products for domestic and export markets. It would help in reducing rural- urban disparity and ensuring household food and nutritional security for all at an affordable cost. The technology is available and a wide range of tools, machines and equipment are used in post-production of agriculture. The globalization of trade may compel many agro processing industries to rely on an imported technology at a high cost and the advantage of such technology may be availed by a few who have an exclusive business interest. Majority of agriculture-based enterprises will continue to depend upon indigenous technology and, therefore, R&D through public support has to be strengthened to become globally competitive and serve small-scale food processing sector of the country.

Introduction

Antioxidants are substances, which retard or prevent deterioration, damage or destruction caused by oxidation. Fortunately, the body has an army of antioxidants for damage limitation. Antioxidant form an integral part of the nutraceutical market. During the last few years’ research has confirmed that many have the common disease and ailments of 21^st century (Coronary Vascular Disease, diabetes, cataracts, high blood pressure, infertilities, respiratory infection, and rheumatoid arthritis) are associated with tissue deficiency and/or low dietary levels of compounds called antioxidants. The oxygen is consumed in the body during metabolism by process called oxidation. During oxidation free radicals are generated. These free radicals at a molecular level burn everything they touch. Antioxidants are power full electron donors and react with free radicals which damage the biomolecules. The formed antioxidant radical is stable and non-reactive. Antioxidants are quite large in number and diverse in nature which oppose the process of oxidation largely by neutralizing free radicals at relatively small concentrations and also have the potential to inhibit the oxidant chain reactions.