eChapters

History in general reveals chronological account of important events, contribution of persons who significantly influenced the thinking of their era and the interpretations of the observed facts or phenomenon over the period of time. The progress in plant pathology leading to the major land mark in mycology, plant bacteriology, plant virology and plant disease control has been described in chronological order for easy and better understanding of the student in following sub-headings.
 

Abstract
In the contemporary digital era, the agriculture sector is making use of the revolutionary power of internet marketing. As technology develops, farmers and agricultural businesses are implementing digital tools and strategies to enhance their marketing campaigns. The wider digital revolution of India’s agriculture sector depends on digital marketing. Since it employs and supports a sizable section of the population, India’s agriculture sector is essential to the country’s economy. The marketing and sales of agricultural products have rapidly changed since the transformation of digital technologies. Managing the customer experience in digital marketing for agricultural products in India poses several challenges. This Chapter explores the importance of transformational technological advancements in the agriculture sector and how it is impacting customer preferences and the digital revolution in agricultural marketing.
Keywords: Agriculture Marketing, Customer Preference, Digital Transformation,  Agriculture Sector, Digital Marketing

1.    Basic Principles
    
2.    Scale and Proportion
    
3.    Balance
    
4.    Rhythm
    
5.    Simplicity
    
6.    Unity
    
7.    Transition
    
8.    Focal Point or Emphasis
    
9.    Elements
    
10.     Variety
    
11.     Grouping
    
12.     Mass
    
13.    Sequence
        
    Further Reading

ABSTRACT

The sources of fluoride in groundwater are minerals like fluorite, apatite, mica, amphiboles,cryolite and fluor.spar. The undue concentration of fluoride greater than 1 mg/l has befallen a major toxicological and geoenvironmental issue in India. Excess of fluoride in groundwater causes skeletal and dental fluorisis. The study area forms part of Salem district with records of endemic fluorisis. To decipher process and chemistry of fluoride, a total of 46 groundwater samples were collected from major litho units of the study area (Peninsular gneiss and Charnockite) and analyzed for fluoride using standard procedures for two seasons viz. pre and post monsoon. In pre-monsoon, maximum and minimum fluoride in Peninsular gneiss and charnockite were ranging from 2.85 to 0.4 mg/l and 4.02 to 0.37 mg/l respectively. The coresspnding figures in post monsoon ranges from 2.84 to 0.32 mg/l and 1.91to 0.37 mg/l respectively. Higher concentration was noted in charnockite folowed by peninsular gneiss in pre monsoon and the effect of dilution was well noted in post monsoon season. Statistical analysis undercovers the relationship of fluoride minerals with other ions. Modeling results represent the leaching of fluoride minerals and their variation along with seasons.

Abstract

This study was conducted at Directorate of Cashew Research (DCR) Puttur, D.K., Karnataka during 2007-12. In this study, a methodology was standardized to find the area under cashew, barren areas and other areas for expanding cashew cultivation with remote sensing. It was found that the images pertaining to the month of November was best for classifying cashew since the colour of cashew leaves changes during that period. Also, the LISS III images were found to be good for identifying cashew. It was not possible to differentiate between cashew seedling area and cashew graft area using LISS III or LISS IV images. A spatial database of soil moisture was prepared for the irrigation scheduling in cashew and a spatial database of major nutrients was prepared for the site specific nutrient management in cashew gardens. A spatial database of land slope and stream orders was prepared using GIS and suitable soil and water conservation interventions were suggested for the selected area.

Keywords: Cashew, GIS, remote sensing

9.1 Introduction

In the preceeding chapter, we have studied the estimation part of statistical decision (inference) infered about the parameters of the population on the basis of information available in the sample observations drawn from the parent population under study. In the present chapter we discuss the problems related with the tests of statistical hypothesis and its significance about the population parameters under study. For understanding of the subject matter considered in this chapter, very clearly and easily, one must be familier with the statistical terminologies used in the subject matter. Hence we discuss the various notable terminologies with some suitable examples in a simple way for better understanding.

Intensive farming operations are particularly vulnerable to an increased risk of biohazards due to their densely populated livestock and close confinement. This increased animal density creates an environment where diseases can spread rapidly if not adequately managed. To mitigate these risks and safeguard the health and productivity of dairy herds, stringent farm biosecurity measures are essential. Farm biosecurity, a comprehensive framework of preventive measures and protocols, has emerged as a pivotal strategy in ensuring animal health and curbing the rise of antimicrobial resistance (AMR). By prioritizing biosecurity, dairy farmers can maintain a healthy and disease-free environment for their animals, ultimately ensuring the quality and safety of dairy products while promoting sustainable and responsible farming practices. In recent years, the interconnected challenges of animal health and AMR have prompted a re-evaluation of agricultural practices and disease management strategies.

What is Farm Biosecurity?

Farm biosecurity refers to the set of practices and measures employed to prevent the introduction and spread of infectious diseases within animal production systems. It encompasses a wide array of strategies, ranging from physical barriers and hygiene protocols to monitoring and surveillance programs. The core principle of farm biosecurity is to mitigate the risk of disease incursions by minimizing the exposure of animals to pathogens, thereby preventing outbreaks and reducing the need for antimicrobial interventions. This strategic approach can be broadly categorized into ‘external farm biosecurity’ and ‘internal farm biosecurity’, each addressing distinct aspects of disease prevention within the farm environment.

Plant diseases are classified on the basis of type of pathogenic or nonpathogenic causes of the disease. The classification is based on the plant pathogenic organisms as follows.
1. Parasites
They include both biotic and mesobiotic agents. The diseases are incited by parasites under a set of suitable environment. Association of definite pathogen is essential with each disease.
i. Biotic agents: They are also called as animate causes. They are living organisms.Biotic agents include
1. Prokaryotes
a. True bacteria or bacteria (Facultative parasites) e.g. Citrus canker.
b. Rickettsia-like bacteria (RLB) e.g. Citrus greening, Pierce’s disease of grape.
c. Mollicutes or wall-less prokaryotes
i. Mycoplasma-like organism (MLO) e.g. Sesame phyllody, Egg plant little leaf.
ii. Spiroplasma e.g. Corn stunt, Citrus stubborn.

Immunity is defined as the resistance to infection. This is carried out by the process of identification and removal of non-self material. In contrast to this, our body has to maintain immune tolerance to our own cells and tissues and develop the ability to distinguish these self-antigensfrom non-self (foreign) antigens. Tolerance means unresponsiveness of the immune system to an antigen. Immune tolerance is the process by which the immune system does not destroy an antigen. Tolerance can be either natural or induced.

Carambola (Averrhoa carambola) is a fruit of warm tropical and sub- tropical areas of the world. The fruit is oblong with three to six longitudinal ribs, resulting in a star shaped cross section when cut. Usually they have five ribs which give rise to common name of ‘five corners’ or ‘star fruit’. The tree is medium-sized, attractive and evergreen growing to about 10m. The fruit has emerged as an interesting addition to the table fruit, not only as fresh fruit, but also for its juice, decorative uses and sherbet qualities.

History

Video conferencing uses telecommunications of audio and video to bring people at different sites together for a meeting. This can be as simple as a conversation between two people in private offices (point-to-point) or involve several sites (multi-point) with more than one person in large rooms at different sites. Besides the audio and visual transmission of people, video conferencing can be used to share documents, computer-displayed information, and whiteboards.

Simple analog videoconferences could be established as early as the invention of the television. Such videoconferencing systems consisted of two closed-circuit television systems connected via cable. During the first manned space flights, NASA used two radiofrequency (UHF or VHF) links, one in each direction. TV channels routinely use this kind of videoconferencing when reporting from distant locations, for instance. Then mobile links to satellites using special trucks became rather common.

This technique was very expensive, though, and could not be used for more mundane applications, such as telemedicine, distance education, business meetings, and so on, particularly in long-distance applications. Attempts at using normal telephony networks to transmit slow-scan video, such as the first systems developed by AT&T, failed mostly due to the poor picture quality and the lack of efficient video compression techniques. The greater 1 MHz bandwidth and 6 Mbit/s bit rate of Picture phone in the 1970s also did not cause the service to prosper

In agroforestry systems the various components like tree, crop and pasture exist in different proportions and orientations. It is difficult to find out which agroforestry system is the best suited for a given land situation. Similarly, it is to be decided which technologies are required for refinement and improvement of the existing agroforestry practices. But without sufficient knowledge of the existing system in a particular land situation, it is very difficult to set the research priorities for modification and development of this system.

Diagnosis and Design (D & D) is a systematic and objective methodology developed by International Centre for Research in Agroforestry (ICRAF) to initiate, monitor and evaluate agroforestry programmes. D & D is based on the philosophy that knowledge of the existing situation (diagnosis) is essential to plan and evaluate (design) meaningful and effective programmes in agroforestry research for development. The methodology plays a strategic role in all the phases of the agroforestry research process. D & D in agroforestry is unique and it has been specially developed for the following purposes.

Abstract

The article briefly narrates the initiatives taken by the Department of Science and Technology, Govt. of India, New Delhi in providing solutions to rapidly growing Landslide Disasters in India. Duly considering the importance of the issue, the DST has embarked on a National Landslide Programme more than two decades ago and brought voluminous information on Landslide Vulnerability Mapping, Site Specific Landslide Investigations, Landslide Kinematics, Instrument Based Forewarning etc. by funding large number of research projects to various Academic/Research institutions in the country. In addition, the bilateral collaborative programme launched on Geohazards between India & Norway, resulted in bilateral flow of knowledge and capacity building amongst various tiers of the Academic, Research and the Planning Hierarchy, yielding tangible benefits.

Keywords: Landslides in India, DST’s Initiatives.

INTRODUCTION

Landslides cause extensive damages to roads, bridges, human dwellings, agricultural lands, forests and other establishments year after year resulting in immense losses of life and properties. The entire Himalayan region has been the target of intense development activities for the last few decades. Hence the instabilities along the natural slopes are accentuated by the human activities since the development schemes are often not properly planned and implemented (Valdiya 1980; Thakur 2001). This has become the case in most of the mountains in India. Keeping in view of the stability of the slopes, the need of the hour is to achieve sustainable development of the hilly regions while implementing various developmental schemes. So there has to be a major S&T role to play to minimize the landslide problems. This should include all possible corrective and preventive measures to minimize the losses due to this disaster.

Flowers are classified into three groups- self pollinated, often cross pollinated and cross pollinated- based on the extent of cross pollination which ranges from nil to 5 percent in self pollinated, 5-12 percent in often cross-pollinated and more than 12 percent in cross pollinated flowers. The information on extent of cross pollination is important to decide appropriate breeding methods to develop and improve the crop, to maintain genetic purity of seed, and to decide safe isolation distances from varieties, related species and related genera of the crop.

3.1 Autogamous (Self pollinated) flowers

When the egg in a flower gets fertilized by its own pollen, it is, referred to as autogamy. In statistical terms, it is, explained as the probability that egg gets fertilized by its own pollen as one. The coefficient of inbreeding which also measures the probability of selfing is also one in such crops. The genetic structure of autogamous flower is homozygous. The reasons for autogamy in flowers are essentially homomorphism, cleistogamy and chasmogamy. Homomorphism refers to uniformity in placement of essential floral parts, androecium and gynoecium e.g. Aster (double flowered), Balsam, Bells of Ireland, Carnation, Clianthus, Benghal dayflower (Commelina benghalensis), Gypsophila, Lupine, Salvia, Saponaria, Sweet pea and Sweet William. In autogamous ornamental crops, cross pollination in nature is almost negligible. Autogamous pollination may be of three types viz., autogamous selfing: refers to origin of pollen from anthers of the same flower; geitonogamous selfing refers to pollen from different flower on the same shoot or genet, and xenogamy, crossing refers to pollen from different flower on a shoot from another genet.

Taxonomy (biological systematics) is the branch of science which deals with classification of units or individuals on the basis of similarities and differences. The classification, nomenclature, and identification are three interrelated components of bacterial taxonomy (Cowan, 1965).

Classification: Classification is the arrangement of bacteria into groups (taxa) based on the similarities of certain characteristics. Presently 11,000 bacterial species is classified. At the current rate of 600 bacterial species / year it is estimated to take 1000 years to classify all the bacteria!

Nomenclature: It is the assignment of specific names to the taxonomic groups following the regulations mentioned in ‘International Code of Nomenclature of Bacteria’ (Euzeby, 1997). International committee on systematic bacteriology (International committee on systematics of prokaryotes, ICSP) standardizes the code. The committee is helped by a number of taxonomic subcommittees on different groups of bacteria. The Code can be amended by the Judicial Commission. The Code contains general considerations, principles, rules and recommendations on the naming of prokaryotes (bacteria) up to the rank of ‘Class’.

Downy Mildew

Plasmopara viticola

• Downy mildew of grapes was catastrophic in France in 1878.

Introduction

Nutrients are essential substances present in different types of foods which perform various life-sustaining functions in the body. They are required for growth, maintenance and the reproductive process. Poultry require more than 40 such nutrients, which are classified into six major groups - water, carbohydrates, protein (amino acids), fats, minerals and vitamins. Poultry diets must be formulated to provide all these essential nutrients as per the bird’s requirement to achieve optimum growth and production. Several ingredients including cereal grains, cereal by-products, fats, plant protein sources, animal by-products, vitamin and mineral supplements, crystalline amino acids and feed additives are commonly used to prepare poultry diets. Further, specialist areas such as immuno-nutrition are rapidly gaining attention due to continued advancement in the field of poultry nutrition (Beski et al., 2015).

Abstract
Agricultural marketing in India enables the producers and the consumers to have a direct contact to buy and sell their products. But it is crucial to have a clear understanding on the consumer’s perceptions and preferences for the products who are the ultimate users as a better marketing strategy. The present marketing methods are much different from traditional ones, and can be even transformed by the use of data analytics, cutting-edge technologies, and data-driven insights by the Agri-marketers to perceive and interact with consumers. The success of a firm/business is greatly influenced by consumer perception and it is shaped by a number of elements, such as marketing initiatives, customer service, and product quality. Therefore, to have a positive perception of the consumers on the products, one should focus on
the ideology and the working of their perceptions which helps to design and brand their products accordingly. The Indian agricultural marketing system is facing a wide range of issues, that prevents it from going global due to its in competitiveness in the export activities. Its high time to focus on innovative policies and strategies that support for the economic growth and the enhanced livelihoods of the various stakeholders in this system.
Keywords: Consumer Perception, strategies, Agri-marketing, data analytics.

18.1 Introduction
Ice cream is produced by freezing a pasteurised mixture that is derived from milk or milk products, with or without nutritive sweeteners and other approved non-dairy constituents, in accordance with FSSAI standards. Except for softserve ice cream, which may remain malleable, this product must freeze solid and may contain air. Ice cream is manufactured using bovine or buffalo milk, cream, or milk products. It may also contain cane sugar, eggs, fruits, fruit juices, preserved fruits, nuts, chocolate, edible flavours, and approved colours. Up to 0.5% by weight of stabilisers and emulsifiers are permissible. The mélange must be heated to the appropriate temperature prior to freezing. A minimum of 10% milk fat, 3.5% protein, and 36% total solids must be present in the product. However, the proportion of milk fat may be reduced to no less than 8% by weight when any of the aforementioned preparations contains fruits, almonds, or both. A declaration to that effect must be included on the label, and starch may be added to a maximum extent of 5%.
18.2 Classification
Some of the frozen desserts can be classified as follows.
1. Plain: Plain ice cream has minimal coloring and flavoring, such as vanilla and coffee.
2. Chocolate: Chocolate ice cream is flavored with cocoa or chocolate
3. Fruit: Fruit ice cream contains fruits like strawberry, apricot, pineapple, mango, or banana, which may be fresh, frozen, canned, or preserved.
4. Nut: Nut ice cream includes nuts like almonds, pistachios, walnuts, or cashews, with optional additional flavoring or coloring.