eChapters

Introduction

Fermentation is playing an important role in the human life and is evident from the fact that food can be both spoiled and made by fermentation. A wide range of the fermented food products are consumed by the consumers in their daily routine. It is one for the oldest and ancient method of food preservation. It may have been a mere accident when people first experienced the taste of fermented food. Fermentation became popular with the dawn of civilization because it not only preserved food but also gave it a variety of tastes, forms, and other sensory sensations. Fermentation, along with salting, cooking, smoking, and sun drying, is one of the earliest ancient traditions developed by cultures all around the world to extend the possible storage time of foods. Slowly, people have realized the nutritional and therapeutic value of fermented foods and drinks, and this has made fermented foods even more popular. Bread, beer, wine, and cheese originated long before Christ. Although modern food technology has contributed to the present day high standard of quality and hygiene of fermented foods, the principles of the age-old processes have hardly changed. In industrialized societies, a variety of fermented foods are very popular with consumers because of their attractive flavor and their nutritional value. During food fermentations, the controlled action of selected micro-organisms is used to alter the texture of foods, preserve foods by production of acids or alcohol, or to produce subtle f lavours and aromas which increase the quality and value of raw materials. After drying, fermentation is the world’s oldest food preservation method.

Product Development and Marketing

Several efforts are being made on the research front for development of novel products from fish which have enhanced shelf life, retain the freshness and nutrients and are safe to consume. During the course of product development, which are in many stages, studies are conducted prior to commercialisation to ensure the acceptance of a product.

In a business, understanding consumer behaviour plays an important role in success. To be in a business for a long time, it is essential to know what the consumer prefers and why. Consumers make the buying decisions based on a number of factors. The purpose behind studying the buying behaviour and consumer preference is to produce and market products which may better meet the needs of a consumer. The emerging fastfood culture among the young and affordable has brought focus on processed food and its demand in the domestic food market in India. Domestically, spending on food and food products constitutes the largest portion of the Indian consumer’s spending – more than a 31% share of wallet. Evaluation of consumer preferences before introducing a new product will help the marketer to refine the product for better reach.

Conjoint Analysis

Conjoint analysis is a popular technique used in marketing research to study the features a product that should possess to have a wide consumer reach. Conjoint analysis was initially conceptualised by Luce and Tukey (1964) and further developed by Green and Rao (1971) for marketing research. It employs a decompositional method to estimate the structure of consumer preferences and consumer utility values of different attributes of a product or service. It is a decompositional method that disaggregates the structure of consumer preferences into utility values. The relative importance of a product can also be estimated using this method.

The present study examines the role of market intelligence in enhancing the efficiency and profitability of India’s agricultural sector. With agriculture contributing about 16-18% of India’s GDP and supporting 58% of the population, optimizing agricultural supply chains is crucial. Through tools like real-time data, AI, and blockchain, market intelligence enables farmers to reduce post-harvest losses estimated at INR 92,000 crores ($12 billion) annually and make informed decisions on crop cycles, pricing, and risk management. Initiatives such as e-NAM and Digital India have expanded access to data, empowering smallholders, who make up 85% of India’s farmers, with valuable market insights. The study presents case studies of successful applications, such as blockchain for organic certification in Sikkim and precision agriculture in Punjab, resulting in 20-30% income growth and 15% higher yields, respectively. Despite challenges like limited rural internet access and high costs, public-private partnerships and increasing smartphone penetration are advancing market intelligence adoption. The findings suggest that as these technologies evolve, market intelligence will be instrumental in driving sustainable growth, mitigating risks from climate variability, and securing India’s food systems for the future.

Introduction
The Trans-Himalayan region, often known as the Tibetan Plateau, is a vast region of Central Asia that is covered with high altitude topography. This enormous and untamed terrain, with its lofty peaks, wide plateaus, and profound valleys, is fundamental in determining the biodiversity and climatic patterns of the surrounding area. Geographically speaking, it includes portions of the Tibetan Autonomous Region (TAR), Ladakh (India), and Tibet (China), among other places, making it a varied and culturally rich region. The Trans- Himalayan region, with an average height of 4,500 metres (14,800 feet), is sometimes referred to as the "Third Pole" because of its large ice fields and glaciers, which hold enormous amounts of freshwater that are essential for areas downstream. Major rivers like the Indus, Brahmaputra, and Yangtze, which supply water to millions of people in South and East Asia, are fed by these glaciers (Xu et al., 2009). The harsh climatic conditions in the area present special possibilities as well as problems for the local population and fauna. Extreme weather, such as low oxygen levels and frigid temperatures, have prompted the emergence of specialised plants and animals that are suited to these high-altitude environments. For example, the Tibetan Plateau is home to famous animals that flourish in its harsh environment, including the Tibetan antelope (Pantholops hodgsonii) and the snow leopard (Panthera uncia) (Zhao and Guo, 2020). Furthermore, indigenous people have established traditional livelihood practices tailored to the severe circumstances of the Trans- Himalayan area, which carries considerable cultural and spiritual significance for them. These communities depend on the freshwater ecosystems and other natural resources of the area for agriculture, subsistence farming, and cultural activities (Immerzeel and Droogers, 2018).
Geography and Climate of the Trans-Himalayas
The Trans-Himalayan region is a large high-altitude territory situated north of the Greater Himalayas. It is also known as the Tibetan Plateau or the Roof of the World. At an average elevation of 4,500 metres above sea level, this plateau, which spans more than 2.5 million square kilometres, is among the tallest and biggest in the globe (Shi et al., 2019). This region is distinguished by its vast plains, mountain ranges like as the Kunlun, Karakoram, and Pamir, and a complicated network of mountains.

Introduction

Almost all agricultural commodities include cereals which are stored in go-downs or store on large scale or small scale because storage of food grains is inevitable both in times of deficit and surplus production (Lal, 1985). The intensification of food production has led to several problems in the post-harvest phase including the major concern of pest infestation during storage. The post harvest losses in India have been estimated to be 12 to 16 million metric tonnes of food grains every year (Singh, 2010). The stored grain pests are serious pests of dried, stored, durable agricultural commodities and of many value-added food products and non-food derivatives of agricultural products worldwide.

Introduction

The basic physiological structures of mammary glands in all species are almost same and are located externally in order to fulfill the milk requirement of neonates after parturition. The process of secretion of milk from the mammary glands is known as lacto genesis. Milk provides an almost complete nutrition to neonates from birth till weaning period. It is a complex mixture of various constituents like:

Lipids such a striacyl glycerols(TAG),phospholipids,cholesterols and other sterols, free fatty acids and fat-soluble vitamins

Carbohydrates such as lactose, oligosaccharides

Proteins such a scaseins, α-lactalbumin, β-lactoglobulin, immunoglobulin’s, bovine serum albumin, lactoferrin, lysozyme, enzymes, hormones and growth factors

Non-protein nitrogenous compounds like urea, creatine, creatinine, uric acid and amino acids

Major and minor minerals, water-soluble vitamins and cells (leucocytes, macrophages, and epithelial cells).

An organic acid is an organic compound with acidic properties. The most common organic acids are the carboxylic acids, whose acidity is associated with their carboxyl group –COOH. However, sulphuric acids, containing the group –SO₂OH, are relatively stronger acids. Alcohols, with –OH, may also act as weak acids. Some other groups may also act as weak acids viz. thiol group and phenol group. In biological systems, organic compounds containing these groups are generally classified under organic acids. Some common organic acids are lactic acid, acetic acid, formic acid, citric acid, oxalic acid, uric acid, propionic acid and butyric acid. Organic acids have been used for decades in commercial compound feeds, mostly for feed preservation, for which formic and propionic acids are particularly effective. Since the ban of antibiotic growth promoters in many countries, organic acids have been used increasingly, not only because of their preservative qualities, but also for their nutritive properties. Organic acids and their salts are generally regarded as safe and have been approved by most member states of EU to be used as the feed additives in animal production.

1. INTRODUCTION

Food is constantly being rated for its quality either consciously or subconsciously by all people. Consumers choose food on the basis of its quality and their individual likes or dislikes. The attractiveness of food is clearly a quality which is important both to the manufacturer and to the consumer. When consumers make a selection they basically look for food that is attractive in terms of colour, flavour and texture apart from other psychological and social factors, which they may associate with food. The nutritional quality, shelf-life/keeping quality and cost factor are other criteria which may affect their selection.

The distinctive and attractive colour of food is not only pleasing but is also an indicator of good quality and freshness. The senses of taste and odour help us in detecting and appreciating different flavours and deciding on whether we like the food. The feel and texture of food entering the mouth should be firm, juicy, crisp and are extremely important characteristics that dictate the acceptance of a food. Today’s consumers are discerning, demanding, and more knowledgeable about food. They expect safe products having good value and high sensory quality. Therefore, knowing consumer’s preferences and perceptions of the sensory characteristics of food and beverage products is vital to food manufacturers. Without appropriate evaluation, there is a high risk of market failure.

ABSTRACT

Remote sensing has undergone tremendous development in past decades. Hyperspectral imaging refers to the imaging of a scene over a large number of discrete, narrow contiguous spectral bands in the visible through thermal infrared portion of the spectrum. Thus it is possible to construct a complete reflectance spectrum of every pixel in the scene.

Classification of hyperspectral image requires thorough understanding of surface material properties, sensor characteristics and atmospheric absorption spectra. The reflectance spectra of most materials on the Earth's surface contain diagnostic absorption features. Remote sensors, capable of acquiring complete reflectance spectra over large areas, offer a powerful tool to study of the Earth and the environment. Methods are being developed to extract information from remote sensing data using image-processing approaches. Specific absorption features of reflectance spectrum can be used to identify a number of important rock forming minerals, and have been used by geologists for geologic mapping and studies of volcanoes.

The present discussion includes an application of thermal characteristics of near- IR bands of Landsat TM to estimate the temperature of over and around the crater of Barren Island volcano in 1991. A method using dual band temperature characteristics related to radiant source of sub-pixel size was developed and utilized to prepare temperature contour map of the Island using unsaturated pixels of band 5 and 7.

The objective of larval rearing is to mass-produce high-quality and healthy juvenile fish. In larval rearing, the management of both rearing environment and feeding regime are the most important aspects. Improving larval rearing technique requires understanding of larval morphology & behaviour and requirements of live food, artificial diet and environmental conditions at different ages of larvae (Liao et al., 2001). Striped murrel is predatory as well cannibalistic species in nature. Therefore understanding about its behavior with respect to feeds and feeding, stocking density with growing age is utmost important. It is a general thinking that fish hatchlings do not require exogenous food until yolk-sac attached to their body is exhausted. But this is untrue with many carnivorous fish species, particularly those observe cannibalism. Larvae of such fish species start feeding much before the yolk-sac absorption; rather delay in getting feed make them weak or force them to feed on the conspecifics. Therefore in order to understand larval behavior of this species in respect of feeds and feeding, knowledge on its ontogenic development is crucial particularly in respect of age at which mouth opens; mouth gape size, food choice, size of food particle at different age-groups and finally the age when gut digestion starts.

Yulintine et al. (2017) have given ontogenetic details of striped murrel larvae since hatching. According to him, mouth opens and exogenous feeding begin in this species when hatchling grows to a size 4.63+0.25mm on second say of hatching. On day-3 after hatching, the buccopharynx channeled with the anterior intestine through a short oesophagus and rather narrow lumen, with having prominent liver developed by this time. Two pyloric caeca appeared on day-25 hph, indicating the transition from larval to juvenile stage and acquisition of an adult type of digestion. This chapter provides strategy for larval rearing of striped murrel based on ontogenic studies and work carried out by various workers in this field including that of authors.

Biodynamic farming, an agricultural approach founded on Rudolf Steiner’s principles, has evolved significantly since its inception. As the global agricultural landscape continues to shift towards sustainability, the future of biodynamic farming is increasingly influenced by emerging trends and technologies. This article explores the future trajectory of biodynamic farming, focusing on key trends such as the integration of digital technologies, advancements in soil health management, and the growing emphasis on climate resilience. Additionally, the article examines how biodynamic practices are adapting to meet contemporary challenges and opportunities. By analyzing these developments, the article aims to provide a comprehensive overview of the future potential of biodynamic farming and its role in shaping sustainable agriculture.

Abstract

Camelids across the world are reared for milk, meat, draught, race and tourism. Camelids are also the source of world’s finest natural fibre. They are distributed in the South American, African, Arabian and Asian countries. Apart from this a feral population exists in Australia and recent reports indicate that a few animals of the species are also being reared in Europe. Camel (Camelus dromedarius) is the predominant species of the camelids. The world camel population shows an increasing trend with 12.92 m in 1961 to 26.63 m in 2011 producing 0.42 m tonnes of meat and 2.11 m tonnes of milk per annum. The top 20 camel rearing countries produce both milk and meat with the exception of India and Pakistan as per FAO data. There are about 83 populations of the dromedary camels in the world spread mainly across African and Asian countries. There are about 3.04 m Alpacas in world with Huacaya and Suri as the two main populations and 3.24 m Llamas with Chaku and Kara as the two main populations. The Guanaco population in the world is about 0.5 m and that of Vicuna is 0.35 m. The wild Bactrian camels are around a thousand but the domesticated Bactrian camels are about 0.6 m. The Alpaca and Bactrian camel genome has been sequenced whereas the expressed sequence tags of the Dromedary are available in the public domain. A brief account of evolution, present status and conservation of camelids is discussed.

India’s agriculture, a foundational pillar of its economy, boasts a rich history dating back to the Indus Valley Civilization. Despite employing 40% of the workforce and achieving global leadership in commodities like spices, pulses, and milk, agriculture’s GDP contribution has declined to 15-18%. Challenges such as price volatility, climate change, trade barriers, and infrastructure deficits hinder the sector’s global competitiveness. However, opportunities abound in agri-tech innovations, organic farming, and expanding exports of high-value products like basmati rice and Alphonso mangoes. Strategic policy reform, sustainable practices, and investment in infrastructure and technology can position India as a global agricultural powerhouse.

Introduction
Extempore speaking is the art of delivering a speech spontaneously, without prior preparation or a script. This skill is not merely about speaking without preparation but is a test of one’s ability to organize thoughts, articulate ideas, and connect with the audience in real time. Extempore speaking is a vital skill for leaders, professionals, and students, enabling effective communication in various settings, from interviews and presentations to debates and public discussions.
Understanding Extempore Speaking
At its core, extempore speaking combines mental agility, creativity, and confidence. Unlike prepared speeches, where one has time to research and rehearse, extempore requires on-the-spot thinking and articulation.
Key Attributes of Extempore Speaking
Extempore speaking demands a blend of cognitive and communication skills. Below are the essential attributes that define effective extempore speaking:
1. Clarity of Thought
• The ability to organize ideas logically and present them in a coherent manner.
• Avoids rambling or confusion by staying focused on the central theme.
2. Confidence
• Speaking with poise and self-assurance, regardless of preparation time.
• Includes maintaining steady eye contact, using positive body language, and projecting a composed demeanor.
3. Presence of Mind
• Quick thinking and adaptability to unexpected situations or audience reactions.

As you deepen your understanding of aquatic ecosystems, it’s essential to recognize that the ocean and its inhabitants are not isolated entities. They are intricately linked with the atmosphere above. This chapter focuses on a fascinating and directly relevant atmospheric phenomenon for coastal environments: land and sea breezes (Fig. 9.1).
These aren’t just pleasant onshore or offshore flows of air. Land and sea breezes represent a daily cycle of wind patterns driven by the fundamental difference in how land and water absorb and release heat. This seemingly simple process has far-reaching consequences for the nearshore marine environment, influencing everything from the subtle shifts in water temperature and salinity to the crucial distribution of nutrients that underpin the entire marine food web.
For those of you who will be involved in the intricate world of aquaculture, the art and science of fishing, or the vital task of managing our precious marine resources, understanding the dynamics of land and sea breezes will provide you with a powerful lens through which to interpret the daily and localized changes within coastal aquatic ecosystems. This knowledge can inform decisions about optimal fishing times, the placement of aquaculture farms, and the potential impacts of environmental changes.

Abstract
Corporate Social Responsibility (CSR) has much bigger implications for inclusive development of the any country. It reduces dependency on the government for social expenditure and helps in speedy inclusive growth. The scale of CSR emerged significantly in the last decade in India. Since business houses required doing business in the society it would be an obligation on their part to share a small portion of their profit for the betterment of society. To relate fundamental business philosophy to make CSR sharper, smarter, and focused is what really matters and is the core part of any business in the 21st business philosophy century. However, critiques are emerging on the recent Government bill on CSR which makes mandatory on the part of the companies to spend a small portion of their profit for the social causes. Many companies have invested noted share of profits in various social development sectors. Also, there is research evidence to show that CSR work of the companies have reached where government could not reach so for. However, there are some reports showing most of the companies have not even have CSR policies yet. All though various Indian corporate involved in CSR activities; it is not enough when contrast to their actual financial strength. This paper gives a solid background for the discussion about the possible role of CSR with respect to Social Inclusion

A  disaster  (from  Latin  meaning,  “bad  star’)  is  the  impact  of  a  natural  or man-made event that negatively affects life, property, livelihood or industry often  resulting  in  permanent  changes  to  human  societies,  ecosystems  and environment.  The  event  itself  is  not  a  disaster;  it  is  the  impact  that  is  a disaster. Their possibility of occurrence, time, place and severity of the strike can  be  reasonably  and  in  some  cases  accurately  predicted  by  technological and scientific advances. Hence, we can to some extent reduce the impact of damage  though  we  cannot  reduce  the  extent  of  damage  itself.  Despite  the severe impacts suffered – including trauma, starvation, dehydration, infection, disease and shock-animals are often the silent victims of disasters, and there is a real need around for the provision of effective training and management programmes to ensure that their survival and welfare are adequately accounted for. This demands the study of disaster management in methodical and orderly approach.The World Health Organization (WHO) defines a ‘disaster’ as any occurrence that  causes  damage,  destruction,  ecological  disruption,  loss  of  human  life, human suffering, deterioration of health and health services on a scale sufficient to  warrant  an  extraordinary  response  from  outside  the  affected  community or area (WHO, 1999). It is an event, concentrated in time and space, which causes social, economic, cultural and political devastation and which affects both individual people and communities (Kumar, 1998). 

Abstract

The irradiation process involves exposing the food, either prepackaged or in bulk, to a predetermined level of ionization radiation. In this process, it is important to know sources of ionization radiation, how energy is quantified, and its scope with advantages and limitations.The traditional methods like preservation, such as drying, smoking and salting have been supplemented with pasteurisation (by heat), canning (commercial sterilisation by heat), refrigeration, freezing and chemical preservatives. ‘Food irradiation’ is another technology that can be added to the list. By realizing its importance present chapter highlighted with some basic aspects as well as its applications and other related aspects of food irradiation. Food irradiation involves basic principles like; Pasteurization (Pathogen Reduction) 2. Sterilization 3. Sanitation 4. Disinfestation. As concern to dosage can be applied as  low, medium and high based on type of radiation, type of food, type of packaging material and time of application. It has broader range of application in preservation with this also has few limitations which have become bottlenecks in this technology. Though technology is employing much in developed countries rather than developing once. Prospectus should be given in those countries also.

Abstract

Visualisation of geological process raises special issues for scientists and animators. The degree of physical movement of a rising arch or along a fault line may be very small compared to the normal terrain variation. Over a long time period the major changes in the environment may come from the more substantial surface manifestations of changing draining regimes. In Tamil Nadu State in South-Eastern India there are continuing tectonic movements arising from the collision of the subcontinent with the greater Asian land mass. Over comparatively recent times (7000 years) these movements have had a major impact on drainage and other hydrological outcomes. The Cauvery River in particular has migrated several hundred kilometers over this period. A mosaic was made from recent satellite imagery and then manipulated to create surface textures for dates between -7000 years and +1000 years. Changes in the terrain surface, such as rising arch structures and descending grabens, have been modelled and animated. The combination of terrain movement and surface change provides a visual history of the period.

Introduction

The continued northward movement (5±6 mm per year) of the subcontinental land mass of India induces substantial tectonic pressures all over India. In the southeast, primarily within Tamil Nadu, there is significant differential movement, both vertical and horizontal, of portions of the existing land mass. This is producing a number of effects:

The digestive system of insects comprises of two main sub-parts, one is the alimentary tract or also known as the digestive tract and the associated digestive glands. These digestive glands may be associated directly or indirectly such as, salivary glands, gastric, caeca (directly) and Malpighian tubules (indirect). If we have to describe an insect and its anatomy, or its histology, it is based on the orthopteroid plan, which is mostly shown by grasshoppers, crickets, and locusts, because their plan shows and describes the basic, primitive design from which other groups of insects have enolved and showed modifications and specialization. We can say that this orthoptera insect shows the general anatomical and histological features of a generalised insect.Today, we see that insects have invaded and adapted in almost all types of habitats and the major reason for their biological success is their ability to show digestion, utilization and their ability to eat an extremely vast diversity of food. It is due to this abilityof extremizm in food diversity that insects have undergone many specializations and modifications of the alimentary canal. What modifications a species of insects undergoes, depends upon the type of insects, depends upon the type of food it consumes. The diversity is also seen in the way of obtaining, storing, processing and absorbing the food. These differences may be structural or functional or both. It is not necessary that these differences must be present in different species only, those may be shown by different life stages of a single insect, by two sexes of a single species, etc. e.g., the difference between the mouths parts of mosquito species.