eChapters

Introduction
Speaking to entertain is both an art and a skill. Unlike informative or persuasive speeches, entertaining speaking prioritizes engagement, emotion, and enjoyment, aiming to captivate an audience while delivering a memorable experience. This form of speaking is essential in various contexts be it a wedding toast, a comedy performance, or a motivational talk.
In this chapter, we will explore the elements, techniques, and considerations that make an entertaining speech impactful. From crafting compelling stories to mastering delivery, this chapter provides a comprehensive guide for those seeking to charm and amuse their listeners.
The Purpose of Entertaining Speaking
Entertaining speaking is a unique form of communication designed to captivate an audience while eliciting positive emotions such as joy, amusement, and inspiration. It goes beyond mere information delivery, aiming to create a shared experience that leaves the audience feeling uplifted and engaged. Below are the primary purposes of entertaining speaking:
1. Engagement
The foremost purpose of entertaining speaking is to grab and hold the audience’s attention. Unlike other types of speeches, which might prioritize educating or persuading, an entertaining speech creates an immersive experience that keeps the audience invested from start to finish. Effective speakers achieve this through humor, storytelling, or charismatic delivery.

Introduction
Fish and fisheries play a significant role in Kashmir's economy and people's livelihoods. Kashmir abounds with water bodies the lakes, rivers, and streams run the course to produce a favourable environment for numerous species of fish. Apart from the natural water bodies, fish farming has also emerged significantly in Kashmir, where several small-scale fish farmers are engaged in the fish rearing and fisheries activity in ponds and race ways, both for commercial and subsistence purposes (Islam, 2020). The fish farmers do more than just contribute to local food supplies; they also provide money and work for people locally. However, the fish and fisheries sector of Kashmir is faced with various challenges. The challenges range from overfishing, Exclusively Distributed by NIPA GENX Electronic Resources and Solution Pvt. Ltd. New Delhi environmental degradation, and pollution to the lack of infrastructure for fish handling and processing and climatic change. Despite all odds against this sector, the government and other agencies/organizations are trying their best to achieve sustainable management and development of fisheries in Kashmir. Moreover, full- and part-time work by fish farmers and fish workers, seasonal or occasional, supplement thousands of livelihoods with additional income in the sector's activities (Qayoom and Bhat, 2015). Most of those engaged in small-scale fisheries and aquaculture in Kashmir are self-employed, hence directly contributing towards food security within their households and communities. Due to the ever-increasing demand for protein-rich food, the production of fish has elevated around the world. According to the Food and Agriculture Organization, fish production attained 179.2 million metric tons in 2020, which is valued at USD 345 billion (FAO, 2020). This shows a large increase from the years of the 1990s when world fish production was 100 million metric tons.
Fish Production of India
Trends in fish production of India indicate a continuous rise of an annual average growth rate of 8.61% over the period from 2014-15 to 2021-22 (dof. gov.in). It is due to inland fisheries, which contributes around 75 percent of the total fish production in the year 2021-22, while the remaining 25 percent is from marine fisheries (dof.gov.in). Value-wise, the country's fish production has also had a massive outflow in exports, touching US$ 8.09 billion in FY 2022-23 (Handbook of fisheries statistics, 2023).

Water is one of the most important resources governing crop production in irrigated agriculture, and its behaviour within soil determines the availability of water to plants. This chapter presents the fundamental relationship between soil and water, beginning with the importance of soil water in crop production and the classification of soil water. Soil moisture constants and methods for measuring soil moisture content are discussed to explain the different forms and availability of water in the soil profile. The chapter introduces the potential concept of soil water and the components contributing to total soil water potential, including potential energy. Available water capacity is examined in relation to plant water supply, while capillarity and water retention explain how soil texture and pore characteristics influence water storage. The soil-water characteristic curve provides a basis for understanding changes in water content with soil-water potential. Soil-water hysteresis is also discussed to explain differences in wetting and drying behaviour. These concepts provide an essential foundation for efficient irrigation, crop water management and sustainable use of soil water resources

Tank irrigation is passing through a critical juncture in India today. Tank irrigation contributes significantly to agricultural production in India in general, and in Andhra Pradesh, Tamil Nadu and Karnataka, in particular. The tank irrigation system is one of the vast networks of thousands of water bodies that constituted a distinctive landscape which was medieval in origin but still the basis of livelihood in the dry Southern plains(Mosse, 2003, P-4). Tank is a small reservoir constructed across the slope of the valley to catch and store water during rainy season. Water is controlled by sluices attached to the tank bank and is delivered to paddy field by distributing channels. Tank is considered as a common property resource. The National Sample Survey Organization defines common property resources as the resources that are accessible to and collectively owned, managed by identifiable community and on which no individual has exclusive property rights (NSSO, 1999).

Cactaceae family comprises of perennial shrubs or trees characterized with the presence of spines which arise from specialized axillary meristems (areoles), which in some taxa may also bear fine barbed hairs called glochids. A large family consisting of about 124 genera and 1,427 species. It is native to North and South America and widely distributed from Canada to Chile. Nowadays they are found growing in many countries like Australia, South Africa, and Mediterranean countries. They are highly adaptable to drier regions because of their characteristic leaflessness nature. Since cacti are succulent in nature that’s the reason that all cacti are succulents but all succulents are not cacti. Cacti conserve water by two means, first presence of cuticle which prevents water loss and second it is CAM (Crassulacean Acid Metabolism) plant where stomata opens at night and close during day time therefore prevents water loss.

In order to get assured supply of quality seed weaned on formulated diet, the captive spawning is the right choice for successful farming of striped murrel. Captive spawning involves several activities such as broodstock development, induced breeding, hatching of eggs, larval rearing, etc. These activities are given in detail in the following sections.

4.1 Broodstock Development

Brood stock development is an integral part of captive breeding programme in fish and the success of breeding largely depend on it. It involves rearing of healthy brooders of both sexes in captive conditions to meet the targeted production of seed. In striped murrel, maturation of gonad begins in the first year of their life. However, brooders of 2⁺ year age or above are better and recommended for captive breeding (Pati et al., 2004). A size of 400g to 1500g is considered ideal (Fig. 10). Brooders may be procured from wild sources or reared on-farm from farm-raised fingerling. Brooders from wild stocks are to be procured at least 2-3 months prior to spawning season so that they acclimatize to the farm conditions. It is recommended to give them a bath of 50 ppm formalin for about 8 hours under vigorous aeration before stocking in the tank/pond. Formalin treatment removes external pathogens from the fish body. Brooders raised at the same farm do not require formalin treatment, if they are free from any wound.

Abstract
Corporate Social Responsibility is one of emerging term now-a-days in the corporate arena. Sustainable growth is possible only when all sphere of the society is self sustained. Since the early 1990’s, corporate responsibility issues including social obligation of corporations have attained prominence in political and business debates. This is mainly in response to corporate scandals but also due to realisation that development centred only on economic growth paradigms is unsustainable and therefore there is a need for more pro-active roles by states, companies and communities in a development process aimed at balancing economic growth with environmental sustainability and social cohesion. Some people think sustainability is all about environmental issues. Others see it in terms of the bottom line. And then, of course there are the people who use the term synonymously with corporate social responsibility. CSR and Sustainable development are two different concepts having different traits. Corporate social responsibility (CSR) promotes a vision of business accountability to a wide range of stakeholders who are directly and indirectly dealing with corporate entities, besides shareholders and investors. Therefore, there is a need for evaluating the working of CSR on social sustainability. Besides, this paper try to identify the key areas of concern are environmental protection and the wellbeing of employees, the community and civil society in general, both now and in the future (by international institute for Sustainable Development),various issues and challenges faced by corporate bodies.

In 1850, Bacillus anthracis was first reported by three individuals in two different countries i.e. Delafond (who may have found them as early as 1838) and Davaine in France, Pollender in Germany. However, they could not establish the relationship between the disease and the bacterium. Absolute proof of the anthrax etiology as B. anthracis was established by Robert Koch in 1876-77. The name Bacillus anthracis was first coined by Cohn (1875) and the disease ‘anthrax’ was first named by Hippocrates (5th century B.C.). In Greek language meaning of anthrax is ‘coal’ referring to the black coloured skin or blood in affected animals.

B. anthracis organism has certain historical importance:

a)   Anthrax is the first disease identified to be caused by a bacterium.

b)   Robert Koch first isolated the organism and reproduced the disease in experimental animals. He proposed his postulates (Koch’s postulate, 1876) based on his experiments related to this organism. It later became a fundamental milestone of all microbiological works related to the infectious diseases.

c)   Louis Pasteur first used heat attenuated culture of B. anthracis as vaccine in a group of sheep in 1881 at Pouilly-le-Fort. He cultured the organism at 42-43^oC in presence of oxygen. The bacteria did not produce spores and became attenuated.

d)         First concept of bacterial antagonism was provided by Louis Pasteur and Joubert based on their work on this organism. Injection of other unidentified bacteria along with B. anthracis can prevent anthrax in animals
.

Introduction

India’s food problem dates back prior to independence. In the beginning, India’s food problem was one of scarcity, shortage of rice after the separation of Myanmar (Burma) from India in 1937 and shortage of wheat, also after the partition of the country in 1947. Initially, the major concern was to increase the domestic supplies either through increased production or through imports or through both. In the second half of the 1950s and during the 1960s the major concern was shifted to control of food grains prices. The Government of India entered into an agreement in 1956 with the USA known as PL 480 agreement for the import of rice and wheat. The Government found the PL 480 food imports a good tool to stabilize food prices in the country. Infact, PL 480 imports were the basis of our agricultural and industrial development. The frequent occurrence of flood and drought, food shortage resulted famine in several corners of the country during pre-independence period and even after independence.

Stomach

Horse

The stomach of horse is a simple stomach. It is ‘J’ shaped sac with its right part very much shorter than the left part. It is situated in the dorsal part of the abdominal cavity behind the diaphragm and liver mainly to the left of the median line. The parietal surface faces craniad and dorsad and to the left. It is related to the diaphragm and liver. The visceral surface faces caudad and ventrad and to the right. It is related to the small intestine and colon. Its lesser curvature is short and the greater curvature is extensive. The left extremity is called the saccus caecus. It lies ventral to the sixteenth or seventeenth rib. It is related to pancreas and terminal part of greater colon caudally and to the base of the spleen laterally. The right extremity is the pylorus. It is smaller and is continued by duodenum. The stomach is fastened by several ligaments which include the gastro-phrenic ligament, the gastro- pancreatic ligament, the greater omentum, the lesser omentum and the gastro-splenic ligament. The capacity of the equine stomach is about 8 to 15 liters.

The wall of the stomach consists of four coats, the serous, muscular, submucous and the mucous. The mucous membrane is clearly divided into two parts by sinuous ridge called the margo plicatus. The part which is towards the left extremity is nonglandular while that towards the right extremity is glandular.

Bonsai is an astonishing art-form, combining horticultural approaches and Asian aesthetics in a distinct way, which reflects the nature’s beauty (Pietraszko and Sobota 2008). The art of bonsai is considered to be originated in Chinese empire (Doyle et al., 2019) and was later adapted by the Japanese, where it has become the integral part of their culture (Ching 1990, Roth 2014). The word ‘Bonsai’ is derived from two Japanese words ‘Bon’ (Shallow pan) and ‘Sai’(plant) which literally means “planted in a container”. The Chinese started creating miniature landscapes in the form of Bonsai during Han Dynasty over 2000 years ago. During the Kamakura period (700 years ago) the Japanese adopted the bonsai art-form and subsequently a different Japanese style form came into existence. This art of bonsai was further redeveloped under the influence of Japanese Zen Buddhism (Doyle et al. 2019).

A bonsai is a nature’s replication of plant in its miniature form, without depicting the human interference too clearly. Thus, they are normal trees and shrubs which are dwarfed by a specific system of pruning-training-wiring. Techniques such as pinching buds, pruning and wiring branches, and carefully restricting but not abandoning fertilizers are used to limit and redirect healthy growth in bonsai. They are different from the pot plants which are mainly grown for either their foliage or floral beauty, but in case of bonsai the whole artistic look of the plant in its miniature form is maintained for years. Bonsai can be grown both outdoors and indoors, especially they are ideal for display in living rooms, verandas, terraces and window-sills etc. The good bonsai specimens are usually hardy species that can be kept outdoors the year round wherever winters are mild. They can be brought into the house occasionally for appreciation and enjoyment. In Japan, they are customarily displayed in a recess area or on small tables in a living room and later returned to their outdoor bonsai stands.

AERATION, SOIL: The exchange of air in soil with air from the atmosphere. The air in a well aerated soil is similar to that in the atmosphere; the air in a poorly aerated soil is considerably higher in carbon dioxide and lower in oxygen.

Introduction

Color is an important characteristic of food. Based on the color of the food, f irst impressions are made: Is the fruit immature, ripe, or overripe? Is the toast burnt? Is the food fresh? Based on these first impressions, a judgment is made whether the food is safe to eat or not and whether it can be expected to taste good or not. Since color is closely associated with expectations, the addition of color to food is a way to fulfill these expectations. Color is added to food for one or more of the following reasons:

1. To replace color lost during processing,

2. To enhance color already present,

3. To minimize batch-to batch variations, and

4. To color otherwise uncolored food.

Introduction

This chapter is intended to throw light on some statistical and econometric methods used for analysing time series data with specific emphasis on basic concepts related to time series analysis, co-integration techniques as well as forecasting techniques such as ARIMA model. Time series analysis is often helpful in revealing the broad patterns associated with longitudinal data, which in turn would aid in important economic and policy decisions. In fisheries sector too, economic variables such as market demand and supply, prices, etc. are of prime importance and often come in longitudinal format. There are a number of alternative methodologies available in the time series literature to determine relevant parameters pertaining to longitudinal data and the ensuing sections are set apart to delve deeper into this realm.

Some Key Concepts

Stationary Stochastic Process

A random or stochastic process is a collection of random variables ordered in time. A stochastic process is said to be stationary if its mean and variance are constant over time and the value of covariance between two time periods depend only on the distance or the gap between the two time periods and not the actual time at which the covariance is computed. In the time series literature, such a stochastic process is known as a weekly stationary or second order stationarity or covariance stationarity.

Water Quantity and Measurement: The amount of water to be applied and its measurement are crucial aspects of irrigation management. There are various methods and tools used to measure and control the flow of water, including:
1. Parshall flume
2. Orifice
3. Weirs
4. Water meter
5. Float method
6. V-Notch
Methods of Soil Moisture Measurement
The measurement of soil moisture is essential to determine when to irrigate, the amount of water needed, to evaluate evapotranspiration, and to monitor soil matric potential. Soil moisture is measured in two ways: direct and indirect methods.
Direct Methods
1. Gravimetric method: The gravimetric method is a standard method for measuring soil water content directly. It involves collecting soil samples from the field and determining their moist and dry weights. The mass water content is then calculated as the ratio of the weight loss in drying to the dry weight of the soil sample. This method is accurate but time-consuming and requires laboratory equipment.
2. Spirit burning method: The spirit burning method is a direct method for measuring soil moisture in the field. Soil moisture is evaporated by adding alcohol and igniting it. The time taken for the soil to dry is then used to calculate the soil moisture content. This method is quick and easy but can be affected by soil temperature and organic matter content.

These days, the concept of psychological well-being has gained more impetus in the field of health and positive psychology. Ever since research has paid more attention to ‘quality of life,’ psychological well-being has become popular. However, less importance has been given to the conceptual development of its construct, thus creating confusion between terms which at first appear similar: psychological well-being, subjective well-being, quality of life, satisfaction in life, happiness, and mental health.

The concept of psychological well-being is related to mental, emotional, and social health. Ever since research has started in this area, psychologists have started paying more attention to ‘quality of life,’ and hence psychological well-being has acquired more importance. But less importance has been paid to the conceptual development of its construct. As mental health is related to psychological well-being, it is essential to study psychological well-being.

Zinnia is a very important summer annual belongs to family Compositae. Zinnia was named for the man who wrote the first scientific description of the flower, “Dr. Johann Gottfried Zinn” a German Professor of medicine, but it was the late 19th century that plant breeders started to pay any attention to this plant. Zinnia is a half hardy plant. They are popular for bedding however, cut flowers of zinnia remain fresh for several days. They are easy to grow from seeds. Collection of open pollinated seeds is in common practice in India. Non-uniformity of bloom with respect to colour, flower shape and size, height of the plants and excessive etiolation of the plants result into poor sale of zinnias.

Introduction

Nutrition, a basic human need, is a critical part of health and development. Nutrition can be defined as the intake of food, deliberated in relation to the body’s dietary needs. On one hand, good nutrition – an adequate, well balanced diet combined with regular physical activity – is a foundation of good health, whereas,poor nutritionleads toreducedproductivity,impairedmental andphysical development, increased susceptibility to disease, and reducedimmunity. According to WHO, under-nutrition, together with vitamin and mineral deficiencies accounts for one-third of all child deaths and impairs healthy development and lifelong productivity. At the same time, sedentary lifestyles, demographic shifts, urbanization and the liberalization of markets have steered the world population to being overweight along with risk of chronic diseases like hypertension, dyslipidemia, type 2 diabetes, coronaryheart disease, stroke, etc.; thus, resulting in a double burden of malnutrition.

To address this dual burden of malnutrition, individuals needaccess to sufficient and good quality food; but focussing solely on food security is unlikely to solve the problem of global malnutrition. The challenges of malnutrition cannot be solvedjustbyincreasingfoodproductioninordertoimprove healthand nutritional status of the population. To resolve such challenges, awareness about food choices for optimal health plays a pivotal role among population.

Human nutrition is the science of understanding food; its component; intake; and how it is related to health, growth, development and diseases. Human nutrition involves the study of ingestion, digestion, absorption and assimilation of the nutrients; their metabolic functions, deficiency or excess disease as well as their regulation through several factors such as choosing particular food components/nutraceuticals or physical activity.

Rose (Rosa x hybrida L.) is the most beautiful creations of nature and is commonly known as queen of flowers. It occupies first position in the international trade. Rose is known for its beauty and is used in worship, bouquets, cut and loose flowers, preserves, garlands, decorations, landscaping, etc. It has gained wide acceptability due to varied growth habits, beautiful shape, dissimilarity in size and form, attractive colour, pleasant fragrance and abundant varieties. These can fulfill the requirement of climbers, trees, hedges shrubs, and edges in the landscape gardening. Commercial products of rose such as rose water, rose attar, gulroghan, gulkand, rose dry petals, rose oil, etc play a vital role in international and national market. Rose hips are one of the imperative sources of Vitamin C and are used for preparation of rose tea. With the ever-increasing demand of novel varieties in the world trade, a large number of varieties are being bred every year with many novel traits. Its share is around 51 per cent of the whole of European markets. In India, 29.41 thousand ha area, producing 301.95 thousand MT is under rose cultivation in the states of West Bengal, Karnataka, Gujarat, Chhattisgarh, Maharashtra (NHB database, 2017). Cultivation of rose such as Rosa damascena, R. bourboniana, R. centifolia is also done for essential oil extraction from rose petals.

Origin and Taxonomy

Rose belongs to the family Rosaceae. The genus is divided into four sub genera of which sub genus Rosa includes nearly all the species (Gudin, 2000). The sub genus Rosa is further divided into different sections of which the actual number is arguable. There are about 100 to 300 species in rose based on various reports. The rose genome is complex consisting of five haploid chromosome sets each made of seven chromosomes. (Nybom et al., 2005). The chromosome number of wild species varies from 2n = 2x=14 to 2n= 8x=56, with most of the species being diploid or tetraploid (Nybom et al, 2005). Rosa x hybrida L. is not a species in botanical terms, however, is a highly complex artificial species (Gudin, 2003) that may be used to describe the modern rose cultivars.

The Review of literature is a critical summary of published academic research and other sources on a particular topic or research question. It involves identifying, analyzing, and synthesizing relevant research studies, books, articles, and other sources to provide a comprehensive overview of what is known and not known about the topic.

A good review of literature should be well-structured, focused, and provide a balanced and objective analysis of the existing literature. The following are the key elements of a literature review:

1. Introduction: The introduction should provide background information on the topic and highlight the importance of the research question.

2. Search Strategy: The search strategy should outline the databases and search terms used to identify relevant literature.

3. Inclusion and Exclusion Criteria: The inclusion and exclusion criteria should be clearly defined to ensure that only relevant studies are included in the review.