eChapters

Introduction

The Himalayan Moutains that is relatively a younger formation and geologically a very complex occupies most of the Arunachal Pradesh. The mountain terrain covers an area of about 86000 sq. km with elevation ranging from 400 to 6000 m above mean sea level (Satapathy and Dutta 1999). The wet tropical and sub-tropical climate which prevails in most part of the Arunachal Pradesh, there is usual phenomenon of erosion and land degradation by the action of water. It is estimated by the application of USLE for Arunachal Pradesh that the total amount of about 669.35 million tones of soil is eroded annually with an average rate of 90.7 tonnes /ha/year (Singh, 1999).

Arunachal Pradesh falls under upper Brahamaputra river system constituted by 10 major river basins. They are Tawang, Kameng, Dikrong, Subansiri, Siang, Sesseri, Dibang-Tellu, and Tirap-Tiso. In Arunachal Pradesh, Dikrong river is named after joining of two main rivers Pachin and Para . In the catchments of Dikrong river light textured unstable soils with the prevalent practice of Jhum Cultivation makes the entire catchments susceptible to erosion. In every monsoon the river Dilrong carries tremendous amount of silt, gravel, small boulder and causes flood in some parts of the catchments susceptible to erosion. Singh (1999) observed that loss rate through Dikrong River was 100.98 tones/ha/year. This indicates serious threat to soil resources and there is need for urgent treatment for sediment control in Dikrong river bash.

Introduction

Horticulture crops cover large varieties of fruits, vegetables, flowers and plantation and spices crops. Among these, vegetable cultivation is the major attraction to farmers as it is comparatively more remunerative the field crops. Vegetables not only provide maximum output but also give more income per unit area of land. Vegetable cultivation among small land holders has always been source of supplementary source of income and provides gainful employment through intensive cultivation and thus vegetable growers are normally more prosperous than those who grow cereals, because of higher returns.

Brinjal (Solanummelongena L) is a commercial vegetable crop belongs to the family of solanaceae. It is a nannual crop. It is mainly used for culinary purpose. Brinjal has been considered as one of the important vegetable crop. The brinjal growers can increase production of brinjal through adoption of new varieties and with improved technologies. A first-hand knowledge regarding existing status of adoption of improved technology helpful to the extension workers for concentrating their efforts to create favorable condition for better adoption of the innovations of brinjal cultivation. Arvind kumar singh (2017) revealed that more than half of the respondents belong to middle age group, educated up to higher secondary, had medium level ofland holding, medium level of annual income, sources of information and low level of material possession. Further headded, that he possessed low level of farm power.

Distribution channels are behind every product and service that consumers and business buyers purchase everywhere. Product distribution is one of the four elements of the marketing mix. Usually, combination on institutions specializing in manufacturing, wholesaling, retailing and many other areas join force in Distribution channels. A Distribution channels are a set of inter-dependent organization involved in the process of making a product or service available for use or consumption. Distribution channels decisions play a role of Strategic importance in the overall presence and success a company enjoys in the market palace.

Abstract

The objective of this paper is to analyze perceptions of individual investors on general terms, statements related to mutual fund and reasons for withdrawal of investors. This chapter analysed  the general awareness of individual investors on terms related mutual fund investment such as New Fund Offer (NFO), Systematic Investment Plan (SIP), Systematic Withdrawal Plan (SWP), Asset Management Company (AMC) and  Association of Mutual funds in India (AMFI) etc and its association with individual investment decision making. This chapter also covered perceptions of respondents on the statements such as Mutual Funds are useful for small investors, Mutual Funds give higher return than other investments, Mutual Funds are healthy for Indian financial environment, Private sector mutual funds are not good, ELSS schemes are good for tax saving, Mutual funds with large corpus perform better and Mutual funds having diversified portfolio gives better returns etc related to mutual fund investment and studied their perceptions towards mutual fund investment. The primary data also collected from the respondents relating to the withdrawal Behaviour of individual investors from mutual fund investment by taking the factors such as Lack of Performance, Lack of Involvement of companies, Lack of Capital appreciation, Low Dividend Payment ratio and Low NAV etc.

Abstract

Children today are playing an important role in family buying decisions like never before. They inform their parents regarding the modified use of products. Realizing this, marketers have changed the market into direct market for the children products. The children involved with their products are more likely to pay attention to their advertising, to evaluate their brands carefully and to become brand loyal. Children today are more brand conscious and have more awareness about the brands because the market for children products is rapidly growing. The media has affected the decision making role of the children and now they are more aware of new products because of media messages like advertisements but still final decision for buying a product is in the hands of parents. Advertisements produce brand consciousness among the children and they enjoy switching from one brand to another as it gives a feeling of adventure to them. Both parents and children agree that there is rapid growth in the market for children products over the last few years because marketers have come to know that children are the influencers of today but bread winners of tomorrow and hence, they are a force to reckon with.

Introduction

Women play a pivotal role in agricultural and rural economies in all developing countries. Rural India woman is facing Poverty and unemployment is the major problems. In India at the end of ninth five year span 26.1% of the population was living below poverty line. In the rural area 27.1% of the population was living under poverty. The overall unemployment rate is estimated to 7.32%. The female unemployment rate is 8.5%. The rate of growth of women unemployment in the rural area is 9.8%. A series of development programmes have been implemented for the development of economy in general ignoring women who constitute 50 percent of the total population. Role of women in development is an indispensable factor. Development programmes no longer can achieve their target without the participation and contribution of women. Women empowerment is multifaceted concept that extends to the psychological, economic, social, cultural, political and institutional spheres of women’s lives. The Government of India has launched and implemented a number of schemes towards poverty alleviation and women empowerment but it was observed that women in rural areas especially from the poor families could not be benefitted. Women empowerment is the most important instrument for the socio-economic development of a nation. In this context, SHGs have emerged as the tools that wield power to create a socio-economic revolution in the rural areas of our country. The empowerment of rural women is a key priority in the National Development Policy of India. In India, the organization of SHGs, especially those promoted by Non Governmental organizations (NGOs) is widely recognized as a development strategy for poverty reduction. NGOs also known as voluntary sector have become an irresistible global force today and it is growing in relation to its presence in developmental activities. Basically, an NGO or voluntary organisations are non-profit making agencies that are constituted with a vision by a group of likeminded people, committed for the uplift of the poor, marginalized, unprivileged, underprivileged, impoverished, downtrodden and the needy and they are closer and accessible to the target groups, flexible in administration, quicker in decision making, timely in action and facilitating the people towards self reliance ensuring their fullest participation in the whole process of development. SHGs are started by NGOs that generally have broad anti-poverty agendas. SHGs are seen as instruments for goals including empowering women, developing leadership abilities among poor people, increasing school enrollments and improving nutrition and the use of birth control. SHGs are small group of individual members who voluntarily come together and form an association for achieving a common objective. In most cases, SHGs are constituted by persons known to one another and coming from the same village community or neighbourhood. SHGs are small in size with membership ranging from 10 to 20 and are homogeneous. A strengthening development among women the nation over has been currently turned by quick advancement in SHG arrangement. The arrangement of SHGs isn’t conclusively a miniaturized scale credit venture however a strengthening procedure. The strengthening of women through SHGs would give advantage not exclusively to the individual women yet in addition for the family and network all in all through aggregate activity for improvement. Women constitute half of any country’s human endowment. All round development and harmonious growth of a nation would be possible only when women are considered as equal partners in progress with men.

1. Introduction

Sustainability embodies an ecological vision aimed at fostering enduring human coexistence on Earth. Over time, its definition has evolved in literature and context, generating ongoing debate. Generally, experts frame sustainability around three pillars: social, economic, and environmental. While environmental concerns often dominate discussions, sustainability encompasses broader challenges like pollution, land degradation, biodiversity loss, climate change, and ecosystem service decline. This concept influences decision-making globally, politically, and personally.

Sustainable development, often used interchangeably with sustainability, is distinguished by UNESCO as a long-term objective versus the diverse processes and pathways to achieve it. Within the economic dimension, the tension between welfare and environmental preservation is explored through concepts like “weak and strong sustainability,” acknowledging the necessity of trade-offs. Ideal policies would aim to decouple environmental degradation from economic growth.

Introduction

A revolution is coming to the more than a century-old automobile industry. Electric vehicles (EVs) are viewed as a solution to a variety of problems, including reducing greenhouse gas emissions, fostering sustainable economic growth, improving air quality, and reducing the importation of fossil fuels. The demand for electric automobiles in India is rising. Incentives and programs have been launched by the federal and state governments to promote the usage of electric vehicles, and there are also regulations and standards in place. A consumer is a person or group that plans to purchase something, actually does so, or utilizes it for primarily social, family, domestic, or other non business or entrepreneurial activity-related objectives.

An asset that is an important criterion for evaluating the status of the consumer economy can be used to estimate consumer savings.

The concept of electric cars has been around for a while, but in the past ten years, it has gained a lot of attention due to the expanding carbon footprint and other environmental implications of fuel-powered cars. In contrast to an internal combustion engine, which generates power by burning a mixture of fuel and gases, an electric vehicle (EV) is propelled by an electric motor. When electricity was one of the favored sources of motor vehicle power in the late 19th century, electric vehicles (EVs) first made their appearance, providing a degree of comfort and usability that gasoline cars of the day were unable to equal.

Abstract

Agricultural development in India provides support to a large section of farmers who operate on small holdings and have very limited risk bearing capacity. Farmers are often exposed to natural vagaries, which adversely affect their agricultural production and farm income. Moreover, there is huge financial exclusion in rural sector of the nation. If there is a crop failure, farmers are crushed under the burden of debt. Farmers seek to avoid risk in terms of various managerial and institutional mechanisms. But it is widely believed that ‘Crop Insurance’ is the only institutional mechanism available against production risk in farming. Unfortunately, penetration of crop insurance schemes in India has been low in terms of the area of land insured and the number of farmers covered. There are the problems of low risk awareness and lack of insurance culture among the farmers. In this backdrop, the paper documents the findings of a survey of 140 farmers, which was taken up in some selected villages of North 24 Parganas district of West Bengal. The study shows that likelihood of this awareness increases with increase in landholding size, education level, borrowing history and social participation of the farmers, whereas it decreases with the non-farm income and livestock of the farmers. The author proposes measures to promote and spread awareness of crop insurance among the farmers as a risk mitigation tool in farming, which will increase farm production and stabilize the fluctuation in farm income. The study provides valuable policy measures to the government in better designing of their crop insurance products and will also help the private agro-insurance business, which is recently taking off in the country.

Fish has a vital role to play in mitigating the protein deficiency in developing countries. Fish has been described as the meat of the third world, and fish contributes significantly in developing and developed countries as a source of employment, income generation and foreign exchange earnings. The minimum per capita consumption of fish of an average Indian should be 11 kg per annum, as recommended by the ICMR. However, the per-capita consumption of fish in India is only 5 kg per annum, whereas, per capita consumption of fish in Japan was 62.6 kg, China - 30 kg and Bangladesh - 35 kg (Goswami et al., 2012).

INTRODUCTION

The aquatic ecosystem is highly dependent on water quality and biodiversity. The water quality parameters play an important role in the biology and physiology of fish (Dhawan and Kaur, 2002). Fish communities are an important aspect of the aquatic ecosystem. Moreover, they also serve as an indicator of the quality of the aquatic ecosystem (Sharma et al., 2014). Ramsar Convention on wetlands in 1971, characterized wetlands as "Areas of Marsh, fen, peatland, whether natural or artificial, permanent or temporary with water that is static or flowing, brackish or salt, including areas of marine water the depth of which at low tide should not exceed". At the surface, freshwater serves as a habitat for numerous species and comprises a substantial portion of Earth's biological diversity. Wetlands cover approximately 6.4% of the Earth's total surface area. Being a large biodiverse region, India accounts for 11.72% of the world's fish diversity and 40% of fish live in freshwater ecosystems (Kar et al., 2006, Balasubramanium, 2017). Fish are key species that determine the distribution and abundance of other organisms and have a significant impact on the ecosystem and are considered good indicators of water quality in the ecosystem (Moyle and Leidy, 1992). Assam, located in the northeastern region, possesses extensive and diverse freshwater resources, earning it recognition as one of the richest biodiversity sites in India. There are 2,500 species of fish in India; 930 of them live in fresh water and 1570 in the sea (Kar, 2003). The entire northeastern region, including Assam, has large and diverse freshwater resources and is considered one of the richest biodiversity hotspots of India. The NE region has unique topographic conditions and is blessed with large and varied water resources in the form of rivers (19,150 km); swimming pools (23,792ha); lakes and marshes (143,740 ha); ponds and mini-dams (40,808 ha) and shallow spawning systems paddy with fish farming systems (2780 ha) (Mahanta et al., 2003). This region of the country is very diverse in terms of fish. So far, 267 freshwater fish species belonging to 114 genera 38 families and 10 orders have been reported from the region (Mahanta et al., 2003). A total of 266 species belonging to 114 genera under 38 genera and 10 orders have been reported from the Northeast including Assam (Sen, 2010). A survey of the fish fauna of the Brahmaputra in Assam revealed 41 commercially important species (Talwar and Jhingran, 1991). Assam has 1,392 beels in over 100,000 hectares, which constitutes 61 percent of the state's lentic water supply. Water is one of the most important compounds in the ecosystem. Better water quality is characterized by its physical, chemical and biological characteristics.

Introduction

In the modern corporate landscape, the Glass Ceiling remains an enduring challenge, obstructing the path to leadership positions for qualified individuals based on gender. This study embarks on a comprehensive analysis of the persistent gender discrimination inherent in leadership roles within corporations.

With a primary focus on measurement, analysis, and assessment, the study seeks to quantify the current prevalence of the Glass Ceiling, elucidate the strategies adopted by large corporations in addressing bias, and evaluate the influence of personal factors in accelerating this phenomenon.

Grounded in empirical data and a commitment to factual precision, this research aims to contribute substantially to the ongoing discourse on gender equality in leadership. By revisiting the Glass Ceiling, this paper endeavours to not only shed light on the existing disparities but also provide nuanced insights that can inform corporate policies and societal endeavours to dismantle barriers obstructing the equitable progression of individuals within the professional realm.

The Revised ATMA Scheme provides for dedicated specialist and functionary support to take up training and extension initiatives at State, District and Block level. Besides this, improvement in extension outreach right down to the village level is expected to be achieved through Farmer Friend. The study mainly focused on farmer friend under ATMA scheme. The FF served as a vital link between extension system and farmers at village level (one for every two villages). The FF should be available in the village to advise on agriculture and allied activities. The FF  mobilized farmers’ groups and facilitate dissemination of information to such groups, individual farmers and farm women directly through one to one interaction individually or in groups and also by accessing information / services  on behalf of farmers as per need through Common Service Centres (CSC) / Kisan Call Centres (KCC). (Government of India, 2010).

Abstract

Our country is a place where people not only love the celebrities, but they worship celebrities, whether it is a Bollywood sensation like Shahrukh Khan, Salman Khan, Amitabh Bahchan, Aamir Khan, Katrina Kaif or a sportsperson like Sachin Tendulkar, MS Dhoni, Yuvraj Singh and Sania Mirza. In today’s scenario all the companies are coming up with celebrity endorsements to make their product different from the competitor’s product and also people can associate the brand/ product with specific celebrity and an easy way of remembering a particular product and creating demand. Different people have different perception about the advertisements they see and like this celebrity have created a good  reputation to the brands like many people perceive that the brands endorsed by celebrity are of good quality. whether the demographic variables play any role in forming the opinion of consumers so to take the view of people researcher have taken a sample of 1000 people consist of  different age groups, marital status, gender and different occupation to know  their opinion about celebrity with respect to FMCG sector. So, it is very important to know what impact it leaves on the consumer. For this purpose data has been collected through primary and secondary sources. The results of the report revealed that age is not significant in celebrity endorsement while other three parameters gender, marital status and occupation are significant.

Abstract

Amongst all types of major land-use change, extending irrigated agriculture using a surface-water source has the greatest influence on groundwater – both significantly increasing recharge and changing water quality as excess irrigation water infiltrates into shallow aquifers. Hence, in order to understand the impact of the landuse on the groundwater system the study has been aimed to understand the process by adopting geophysical, geochemical and microbial analysis of groundwater samples. The study has been conducted in Chidambaram taluk, with a total area of 92.51Sq.km. A total of 39 groundwater samples were collected for the analysis of major cation and anion along with the microbial analysis, like Total Coliform, Total Viable Counts, Fecal coliforms, Vibrio cholera and Total Streptococci. The geochemical studies reveal that there is no correlation between these parameters and the microbial population. The migration of the water from the elevated regions (urban region) is witnessed and the concentration of the microbial population is higher in these regions except in the southern region which has impermeable clay and this arrest the movement of water.

Introduction

Fisheries sector, a sunrise sector in India, has recorded a faster growth than that of crop and livestock sectors (Kumar et al., 2006). The sector contributes to the livelihood of a large section of economically-underprivileged population of the country. It has been recognized as a powerful income and employment generator as it stimulates growth of a number of subsidiary industries and is a source of cheap and nutritious food besides being a foreign exchange earner (Ayyappan and Krishnan, 2004).

With the changing composition pattern, emerging market forces and technological developments, it has assumed added importance in India. It is undergoing rapid transformation and the policy support, production strategies, public investment in infrastructure, and research and extension for fisheries have significantly contributed to the increased fish production. Particularly, after the mid-1980s, the development of carp polyculture technology has completely transformed the tradition backyard activity into a booming commercial enterprise. The aquaculture in the East Godavari delta region prospered with good yields and export driven demand. The paddy belt of the area rapidly converted into aquaculture hotspot owing to high economic benefits. But in recent years the dwindling of aquaculture and frequent losses caused and forced the farmers to withdraw from the once profit driven occupation. Apart from economic analysis, the motive behind this investigation is to find the efficiency of the farmers and the determinants. This will be useful in finding the lacunae in existing system of culture and will address necessities for shifting to new alternative.

Introduction

Virtual supply chain management is the digital representation of inventory data that the managers manage from anywhere in the world. In the 1980s, when the proliferation of computers gave more importance to the human resource, f inance, and manufacturing units communicating with each other for better quality work, that led to enterprise resource planning, and slowly each task of supply chain management started virtualizing in its full length.

A virtual supply chain has advantages such as better inventory control, shorter lead times, quicker order fulfilment, increased supply chain visibility, more accurate demand forecasts, and higher customer satisfaction. It gives businesses the ability to make the most use of their resources, cut expenses and lessen waste throughout the supply chain.

However, putting in place a virtual supply chain calls for thorough planning technology integration, and network-wide process alignment. Overcoming obstacles like data security, interoperability, and change management are all part of it. To fully reap the rewards of a virtual supply chain, businesses must also invest in technical infrastructure, training courses, and partnerships.

Abstract

Radon being the radioactive daughter product of Uranium; the interrelationship between U and Rn has been established in the present study. It is found that Radon coexist with Uranium in the region. A total of 61 samples were collected spatially from hand pumps and bore wells of the study area. Major ions such as Ca²⁺, Mg²⁺, Na⁺, K⁺, F^-, Cl^-, HCO^3-, NO^3-, H₄SiO₄,PO₄- and SO₄^2- and U, Rn were analysed. The lithological influence of U and Radon occurrence is also highlighted. Hard rocks especially Granites are the source for both U and Rn in the study area whereas the lack of correlation exist between U and Rn in sedimentary terrain can be attributed to difference in flow conditions and chemical properties of these elements. 

Key words: Radon, Uranium, Granite, Ground water, Source.
 

Abstract

Groundwater is most favored as a source of drinking water in all over world. It is often thought to be cleaner and easier to treat when compared with surface water and as a result, many wells have been sunk. Uranium and other radionuclides in water can lead to health problems if present in higher concentrations. In order to study the behavior and to understand the influence of lithology in groundwater of Madurai district, a study was conducted by collecting a total of 216 samples of different seasons (Premonsoon, South west monsoon, Northeast monsoon and Post monsoon) with respect to lithology and the number of samples was depending upon their spatial coverage in the study area. The groundwater samples were analysed for U, Ca²⁺, Mg²⁺, Na⁺, K⁺, HCO₃^-, Cl^-, SO₄^2-, PO₄^3-, NO₃^-, F^-, H₄SiO₄, pH, EC, TDS. It was identified that the higher concentration of Uranium (156 ppb) were noted in the northern part of the study area. They are chiefly restricted to the Granitic terrain and nearby Charnockitic regions. The weathering process induces the release of higher U ions from the granitic terrain and the evaporated recharge water from the tank /reservoir  also induces the release of U ions from the rock matrix, it may also be due to fertilizer enriched agricultural return flows. The key source for all these processes and hydrogeochemical processes is identified to be lithology which inturn controls all the other processes in the study area.

ABSTRACT

The Kolanthamamalai hill an offshoot of Kalakadu Mundanthurai Tiger Reserve of Southern Western Ghats is one of the important forest reserves of Tirunelveli District. The physiography of this range differs much from the adjacent portions of Southern Western Ghats of Tamil Nadu state due to its discontinuity, varying altitude, ridges and their height and breadth. The altitude of the hilly rugged terrain ranges from 150 to 300m, with the highest peak being Kolanthamamalai. Field visits were made in the study area to survey and to gather information on medicinal flora. The vegetation of Kolanthamamalai hill is a mixed dry deciduous type characteristic of the high and low altitude of the mountains respectively. Lowland vegetation girdles the base of the mountain on the eastern and southern side of the hills. Along the foot hills vegetation is an open scrub with occasional trees. The low-lying areas and the seasonal watercourses are densely vegetated. The natural barriers, habitat diversity, climate and moderate rainfall have resulted in the development of unique plant diversity.