eChapters

1. At times of distress sales

a) Marketed surplus < Marketable surplus

b) Marketed surplus > Marketable surplus

c) Marketed surplus = Marketable surplus

d) Zero marketed surplus

2. For durable goods, under normal pricing conditions

a) Marketed surplus < Marketable surplus

b) Marketed surplus > Marketable surplus

c) Marketed surplus = Marketable surplus

d) Zero marketed surplus

Introduction
The sun is the primary source of energy for all life on Earth. The primary energy source for the majority of ecosystems is limited to this one. Photosynthesis is performed by green plants, certain types of algae, and microorganisms. They utilize solar energy to fuel chemical reactions that combine basic inorganic components to create intricate organic chemicals. Elements undergo a cyclical process as they move through the different compartments of an ecosystem.
Photosynthesis is the process by which solar energy is captured and transformed into food in the form of chemical energy. Food comprises fundamental elements such as carbon, hydrogen, nitrogen, and other necessary elements, along with stored energy. The components present in the food undergo recycling. The flow of energy and nutrients begins with the producers, then moves to the consumers, and ultimately returns to the producers through the activity of decomposers. Energy, in contrast to materials, is not subject to recycling. Food traverses the food web, resulting in energy dissipation. Typically, just a mere 10% of the energy accumulated in a certain trophic
level, such as the producers, is effectively passed on to the subsequent trophic level, such as the herbivores. This is referred to as the energy pyramid. Ultimately, the energy available in the trophic level becomes so depleted that it cannot sustain any higher trophic levels. Consequently, the presence of fourth order consumers in any ecosystem is extremely rare.
The biotic component, often known as the life component of the environment, encompasses a diverse array of plants, animals, and bacteria, which form interconnected communities.

18.1 Introduction

The farmers have limited resources and a number of enterprises/or enterprise combinations of crops and livestock to choose from. So, the question is how much of what to produce and with what technology. In other words, what combination of enterprises should be produced is expressed as.

Product

Anything that possesses utility is described as goods. A product is both what a seller sell and what a buyer has to buy. 

According to Phillip Kotler: A product is anything that can be offered in a market for attention acquisition, use or consumption that might satisfy a want or need. It includes physical objects, services, persons, places, organisation and ideas.

According to Stanton: A product is a set of tangible and intangible attributes, including packaging, colour, price, manufacturer’s prestige, retailer prestige and services which the buyer may accept as offering satisfaction or wants or needs.

The floriculture has become an important sector all over world. In India, floriculture has been associated with culture and heritage since very ancient time. In recent decades there has been increasing in demand of floriculture products with increasing income. It is souring industry in Asian countries including India. Floriculture is an emerging area with great potential both in the domestic as well as export market.In India, commercial floriculture is ongoing development but have a long tradition of various types of flowers.Floriculture was being cultivated in 3.5 lakh hectares in the country and 250 varieties of flowers exist in the country.Besides potted plants, roses, carnation, orchids and chrysanthemum are important cut flowers, which are popular in our country. In the increasingly competitive international cut flower and pot plant market, new and novelty ornamental plants plays an important role in stabilization and expanding market share. Always novelty has been considered as an important attribute in ornamental industry. The consumer choice is also changing for product quality level depending upon purpose of purchase, as well as for higher levels of services and a wider and deeper assessment suggesting product diversification. The increasing pace of agricultural transformation in India has been characterized by widening share of commercial crops in the overall basket. Among others, horticulture has shown great promise because of the availability of high-value domestic and international market against the low production base so far. Understandably, it has received special attention of policy-makers and being termed as the sunrise industry within agriculture. India, with its varied agro-climate is ideally suited for growing several types of flowers in different seasons. Although traditional ornamental crops will continue to play key role in the floriculture trade, a distinct trend towards increasing the share of new crops is clearly evident in recent years often referred to as ‘specialty flowers’, these are cut flowers, which are not widely known and also grown in small pockets but have high prospects in the international market. There are over 60 types of new ornamentals, which have been reported to hold potential for commercial utility. Some progressive growers in India have already initiated the process of introducing new ornamental crops in their fields.These new products normally fetch high prices than the traditional crops for a certain period, but quite often the prices drop when market is saturated. By that time new products should be ready to enter the market. In this context introduction of new ornamental crops is therefore continuous effort.

1. Introduction

Product development is a basic activity in the food industry. Each company has a product mix, often including hundreds of products, which are constantly evolving - old products dying, products reaching maturity, products contributing to rapid growth and new products being introduced.

In the food industry, just as any other industry, product and process development is considered a vital part – indeed the lifeblood – of smart business strategy. Failure to develop new and improved products relegates firms to competing solely on price which favours the players with access to the lowest cost inputs (land, labour etc). Product and process development (commonly referred to as product development) is systematic, commercially oriented research to develop products and processes satisfying a known or suspected consumer need. Product development is a method of industrial research in its own right. There are essentially four basic stages in the model product development process.

Introduction

Having decided to become an agri-preneur, the next task is to decide what business to venture into, the product or range of products that shall be taken up for manufacture and in what quantity. This may sound simple, it is the hardest and the single most important decision one will take in this whole business of setting up a small-scale enterprise. As the old saying goes “well begun is half done”, and if the decision to select a product is right, basically enterprise will do well, if not there are likely to be troubles ahead. One of the reasons why many small scale units become “sick” is that no serious thought is given by the entrepreneur before starting the unit on whether there is reasonable chance of succeeding in the product selected.

Even after one has taken a correct decision, all sorts of things can happen and upset the plans, but in such cases, one can retrieve the situation, provided the product selected is intrinsically sound. There could be factors beyond control and one must be prepared to face them.

1. What does the term PLC stands for?

a) Product long cycle

b) Production life cycle

c) Product life cycle

d) Production long cycle

2. Which of the following is not the stage of Product Life Cycle?

a) Introduction Stage

b) Peak stage

c) Decline stage

d) Mature stage

3. When a new product enter into the market with higher quality and new features better than its competitors, those products are known as__________

Nutraceutical is a broad term which represents any substance extracted from food sources with additional health benefits alongside the good nutritional value already present in them. The nutraceutical term was originated by Stephen De Felice in 1989.

1. Introduction

Fruits and vegetables in fresh form in general contain very high water content, with the fast rate of metabolic activity, including respiration rate, which may vary with the fruit type. Accordingly, the storage life at room temperature is considerably less, to expect acceptable quality. A range of transformational changes occur in various features of the fruits and vegetables, such as color, flavor, texture, structure, sweetness, sourness, pungency, astringency and so on. Phenolic browning of mushrooms, intensive softening of papaya, coloration and softening of ripe banana, softening of pear and jackfruit , flavor transformations of mango, banana and jackfruit after ripening, their color and texture transformations, are classic examples of post-harvest changes in fresh commodities, over a course of storage period at room temperature. These physical and sensorial perceptions of fresh commodities over a length of storage period are based on the range and multitude of operations of physical, chemical and bio-chemical reactions occurring in various constituents of the fresh fruit or vegetable such as moisture, pigments, vitamins, pectin, cellulose, hemicelluloses, phenolics, lignin, sugars, flavor compounds, amino acids, fatty acids and so on. In order to increase the storage stability, the fresh fruits and vegetables are processed and converted into various products such as juice, RTS beverages, jam, jelly, marmalade, fruit spread, dehydrated, spray dried powder, frozen stored, fruit cereal flakes, canned, candied, fruit bar and so on. Based on the nature of processing, the original form, shape, size, texture and structure are transformed, however with due maintenance in storage acceptability. A number of external factors are applied to achieve this product range such as heat, air velocity, pressure, radiation, chilling, freezing, vacuum impregnation etc. The ultimate quality of the final product is essentially an interaction between and amongst the various chemical constituents so characteristic of each fruit or vegetable under study, and a sum total of positive and negative reactions related to sensorial acceptability of the product. This quality is again a function of the storage period and the conditions of storage. Consumers in modern days are more health conscious to choose between consumption of fresh or processed fruits and vegetables. For trade over distance and time and particularly for geographic regions not producing a particular fruit or vegetable, it is of utmost importance to process the fresh produce. Enzymatic transformations in color, texture and flavor deserve utmost attention to ensure acceptable quality of the processed product, in particular over the course of storage period or until consumed after transportation and marketing. Microbiological quality of the product in final form is a most vital factor of consumers' health and this is dependent on water activity, sugars and protein / amino acid contents. In this regard, additives and preservatives come into picture. Strict regulations are imposed on their use, type and concentration over a storage period, for healthy consumption. Accordingly, this chapter would deal with several examples of processing conditions influencing the quality of the product, that emanates. Processing involving chemical, bio-chemical, engineering, bio-technological and microbiological methods to achieve a product are vivid, varied and different to different species / variety of fruits or vegetables to target different products.

Studies on Volatile Fatty Acids Production and Kinetics of VFA Pool as Determined by Using “Isotope Dilution Technique”

(Method of Krishna and Ekern, 1974a,b and c)
Details of Experiment
Materials
    (i)    Animals : Two fistulated sheep of Dala Texel breed weighing about 72 and 76 kg are selected. 
    (ii)    Experimental Diet :
        Basal Diet : Two experimental sheep are maintained on 1.1 kg early cut timothy hay per day. The ration is divided in four equal parts and offered four times a day during the preliminary period of about twenty days. One day before infusion of labelled VFA, the sheep are fed regularly at one hour interval (1.1 kg hay divided in equal parts) to help in increasing the mixing rate of rumen ingesta. The animals are given water adlibitum but they are not allowed to drink water during infusion. Digestible energy and metabolizable energy (ME) of the basal diet is determined by conducting a separate metabolism trial on the same sheep.

Buffaloes have been classified in two main categories namely riverine and swamp buffaloes depending upon variation in their habitat and genome structure. Riverine buffaloes are generally large in size mostly with curled horns and are mainly found in India, Pakistan and some of the west Asian countries, prefer to enter clear water and have 50 (2n) numbers of chromosomes and are primarily used for milk production and also used for meat production and draught power. Swamp buffaloes are stocky animals with marshy land habitats and have 48 (2n) numbers of chromosomes. They were primarily developed for draught power in paddy fields and haulage and are also used for meat and milk production. Swamp buffaloes are mostly found in south east Asian countries and also in north eastern states of India.

Abstract

India, ranks first in marigold production among the loose flowers followed by chrysanthemum, jasmine and tuberose. Today, there is huge demand for natural colours of marigold, calendula, hibiscus, Petunia etc.in the international market.
 
A study on primary data was done to examine the production and marketing cost and profitability of marigold flowers. Data were collected through multistage sampling technique from farmers of Bhaderwah tehsil of Doda district in Jammu And Kashmir State.

Abstract

In this paper we studied the economics of marigold flower in Eastern Uttar Pradish Floriculture has assumed a definite commercial status. Its potential as a viable agribusiness has also been recognized. Diverse agro-climatic conditions permit perennial production in one part of the country. This sector provides employment to millions. Floriculture was practiced only on small farms but now a few large ones have been set up. The collected information were analyzed and presented in tabular form. Making small size mala on small and large farms were higher than the large size mala. There return per Rupee of investment were estimated that the  1.66, 2.08 and  1.84, in the account of small size, large size farms and overall, respectively. The percentage of total marigold produce sale indifferent marketing channels indicated that 90 per cent produce sold in II marketing channel where as next 10 per cent marigold flowers sold directly to the consumer i.e. channel I. The retailer’s level the marigold flowers were sold to the consumers in different forms such as flower basket, bouquet and in other farms as demanded by the buyers. The marketing cost and marketing margin (Price spread) may differ from the channel to channel. The marketing cost and margins also depend upon the form in which the product reaches the ultimate consumers.

Introduction

India is the largest producer of vegetables in the world after China, contributes over 13% to world vegetable production and occupies first position in the production of cauliflower, second in onion and third in cabbage. Amongst vegetables, India is the largest producer of Ginger and Okra and ranks second in Potatoes production (10%), Onions, Cauliflowers, Brinjal, and Cabbages, etc. During 2012-13, India exported vegetables worth  1516.33 crores. The average productivity of vegetables in the country is 17.61 t/ha.

Metabolic disorders are classed as illness associated with a failure in one of the body hormone or enzyme systems, storage disease related to lack of metabolism of secretory products because of the lack of production of a specific enzyme, or the failure or reduced activity of some metabolic function. There are numerous genetic, metabolic disorders in poultry but these are rare in commercial poultry. In poultry it is usual to include under the heading of metabolic disorders those conditions associated with increased metabolism, rapid growth rate or high egg production that result in the failure of a body system because of the increased work-load on that organ or system. Metabolic disorders that result from an increase production of, or deficiency of or failure in the production, synthesis, or transport of an enzyme, hormone or secretary mechanism. Metabolic disorders that result from high nutrient intake, rapid growth, high metabolic rate, pulmonary or systemic hypertension, and high egg production or a rapid increase in egg production. Other conditions that could be classed as metabolic disorders related to: (a) management defects; (b) nutritional deficiency or excess; (c) infectious agents; (d) toxins.

Definition
Production and operations management is the process of conversion of inputs into outputs, using physical resources, so as to provide the desired utility/utilities —of form, place, possession or state or a combination thereof—to the customer while meeting the other organizational objectives of effectiveness, efficiency and adaptability. It distinguishes itself from the other functions such as personnel, marketing etc. by its primary concern for ‘conversion by using physical resources’. Figure 1.1 describes a generalized concept of production system. It takes resource inputs and processes them to produce useful outputs in the form of goods or services.

Centuries before Greece and Rome were discovered, sailing ships carried Indian spices, perfumes and textiles to Mesopotamia, Arabia and Egypt. It was the lure of these that brought many seafarers to the shores of India. Emperors, kings, senators and the aristocracy transformed spices into the mostly highly prized commodities of ancient trade routes The story of Indian Spices is more than 7000 years old. By the 1400s, when navigational equipment had improved to the point that long-haul sailing became possible, European rulers set out to change the balance of world trade by funding spice-hunting missions of their own. Christopher Columbus who, in searching for a quick route to India, reached the Americas. Vasco de Gama was the first to surround Africa, and with a crew led by Ferdinand Magellan, fully circumnavigated the globe.

India is known as the food basket of the world. It is the second largest producer of fruit till now after China, but its contribution to the Global market of fruit processing is just 1per cent. This is due to the fact that there is deficiency of skilled manpower, poor cold storage facilities, inefficient post-harvest management and minimal technological interventions.
Deficiency of the skilled manpower: In-spite of market size of US dollar 181 billion, expenditure on food and food products being 21per cent of India’s GDP and more than 31per cent share of wallet by consumers, there is resultant apprehension about the emergency emerging skill shortages due to mismatch between the demand for specific skills and available supply. Shortage of skilled, Semi- skilled and unskilled workers has emerged as a critical factor impacting the competitiveness of Indian food industry. Efficient man-power is one such critical element to improve to foster the growth. As the food industry advances and adopts various levels of automation the demand of skilled manpower will increase phenomenally. Hence if, the Indian food industry must achieve projected growth target set and become globally competitive, the need to develop and train the human resource efficiently would be essential.

1.    A farm is a

(a) Producing unit

(b) Consuming unit

(c) Both of a & b

(d) None of these

2.    Farm is a_________unit.

(a) Economic

(b) Social

(c) Decision making

(d) All of these