eChapters

Project evaluation is a systematic and objective assessment of an ongoing or completed project. The aim is to determine the relevance and level of achievement of project objectives, development effectiveness, efficiency, impact and sustainability. It is a time bound exercise that attempt to access, systematically and objectively, the relevant / performance and success of a programme / project.

Introduction

Advertising is an integral component of modern commerce and communication. It has evolved from primitive oral traditions to sophisticated digital marketing strategies. This chapter explores the historical evolution of advertising, from ancient civilizations to the digital age, and provides a scholarly analysis supported by bibliographic references.

Early Forms of Advertising

The earliest forms of advertising date back to ancient civilizations. Merchants in Mesopotamia and Egypt used papyrus posters and inscriptions to announce products and services (Presbrey, 1929). Ancient Greek and Roman societies

Agriculture has progressed from labour-intensive traditional practices through mechanization and the Green Revolution to precision agriculture and Agriculture 5.0. This chapter traces that historical development and identifies limitations associated with conventional farming, including inefficient resource use, environmental degradation and weak adaptability. It explains how GPS-guided machinery, sensors and precision technologies prepared the foundation for intelligent systems. Artificial neural networks, deep learning and fuzzy logic now process data from IoT devices, UAVs and satellites to support automated irrigation, crop monitoring and soil analysis. The chapter emphasizes that integrating human knowledge with computational power is increasingly essential for global food security, sustainability and climate resilience.

The Rochdale Society of Equitable Pioneers was founded in Rochdale, England, in 1844 and soon became a prototype for cooperatives worldwide. Its governance structure, known as the Rochdale Principles, is still a key guideline for the design of cooperatives. The social dislocations of the Industrial Revolution inspired workers and enlightened entrepreneurs to establish cooperative societies since the beginning of the nineteenth century.

Modern farm planning involves nonlinear, discontinuous and multi-objective problems that conventional optimization methods may not solve effectively. This chapter examines Genetic Algorithms, Particle Swarm Optimization and Differential Evolution for improving agricultural resource allocation. These nature-inspired techniques can simultaneously address crop yield, water use, fertilizer application, environmental effects and financial viability. Their integration with deep-learning forecasts and crop-simulation systems enables more realistic optimization. Multi-objective evolutionary algorithms identify Pareto-optimal alternatives, allowing decision-makers to balance productivity and ecological sustainability. The chapter also emphasizes explainable artificial intelligence, economical implementation and farmer usability as necessary conditions for transferring evolutionary optimization methods from experimental research to practical farm management.

Introduction

Agriculture is vital to the Indian economy in terms of job creation, with nearly half of the Indian population relying on agriculture and related activities for a living. A large proportion of the population, particularly in rural areas, is illiterate. The rural population, which is illiterate and ignorant, is unable to cope with the complexities of agricultural technology management. As a result, vocational training and technology dissemination are few viable options for increasing production efficiency and achieving rapid and sustainable agricultural development. The State of Odisha derives more than a quarter of its revenue from agriculture. More than 40% of the people in the state of Odisha depend on farming as their primary source of income and way of life, making up more than 53% of the state’s workforce. whereas agricultural technology has developed into a logical extension of the traditions, conventions, knowledge, and skills that date back to the early days of human civilization and have continued to evolve over time. It was not just agriculture that produced food or other biological means; rather, it essentially presented a wide range of traditional values to make it abundantly evident that “TECHNOLOGY and TECHNIQUE” are the cultural means to satisfy the biological as well as social demand for life. To provide the necessary acceleration to the agricultural development, Agricultural Technology Management Agency (ATMA) Scheme was launched during 2005-06 in order to enrich farmer’s skills, knowledge and competency several developmental programmes/projects, in agriculture and allied sectors. In the state Odisha, a district level autonomous institute has taken the main responsibility of all technology dissemination activities at district level for development of farmers and farm women through its bottom –up approach. During 2010 the reforms made in ATMA project and farm persons were given due importance to its multifarious activities like training, demonstration, information support, input supply, market-oriented facilities, linking credit and exposure visit etc. These multi-purpose activities provide ample opportunities for the farm communities and makes the resources accessible for them. Additionally, ATMA served as a link between individuals in need and those with the means necessary for undergoing rapid technological change. It is also critical to evaluate various stakeholders of ATMA in order to enhance both its organisational and functional approach. This includes various parameters such as efficiency of skilled professionals of ATMA, availability of resources and feedback from farmer beneficiaries among other factors.

Advanced artificial-intelligence models can achieve high predictive performance, but their black-box nature limits clinical trust and accountability. This chapter examines interpretability and explainability as essential requirements for trustworthy healthcare analytics. It reviews intrinsically interpretable models, post-hoc explanation methods, example-based approaches and network-based explanations. A framework combining data preparation, model selection, ensemble learning, calibration, uncertainty estimation and explanation validation is presented. An explainable sepsis-risk prediction case study demonstrates logistic modelling, ensemble methods, Bayesian uncertainty, SHAP attribution and network analysis. The chapter also addresses causal reasoning, adversarial robustness, temporal and multimodal data, human-centred explainability, ethical responsibilities and regulatory requirements for dependable clinical AI.

Abstract
This chapter presents a comprehensive exploration of global agricultural exports, focusing on their pivotal role in economic development, food security, and sustainability. It highlights the growing importance of emerging markets, technological advancements, and evolving consumer preferences such as the rising demand for organic, sustainable and value-added products. An in-depth analysis reveals that agricultural exports contribute significantly to job creation, income generation, and international trade relations, particularly for developing nations. The chapter evaluates India’s performance as both an exporter and importer, emphasizing key products like marine goods, rice, spices, and buffalo meat. It further discusses India’s engagement with international trade agreements, quality and safety standards, and the challenges and opportunities in maintaining compliance. The future Outlook identifies high-potential sectors including functional, organic, and plant based foods especially in Asia-Pacific, Africa and Latin America. Drawing on data-driven insights, the chapter offers strategic directions for policy makers, agribusiness, and exporters to enhance market access and competitiveness. Overall, it underscores the transformative potential of agricultural trade in shaping a resilient and inclusive global economy.
Keywords: Global Trade Dynamics, Emerging Markets, Export Opportunities and Trade Agreements

Introduction

A payment gateway is a server that is located between the web server of the merchant and the web server of the acquiring bank. When a merchant receives an order, it is transferred to the payment gateway by the merchant server.

The payments sector in India is set to reach USD 100 trillion in volume and USD 50 trillion in transactional value by the end of 2030. The payment gateways, which are also a part of the payments sector are set to reach USD 1.21 billion in India, growing at a CAGR of 17.6% between 2024-2029. The global payment gateway landscape as of 2024 stands at USD 16.27 billion growing at a CAGR of 16.43%. Payment gateways across the world are credit card-based gateways, with the introduction of card readers in mobile phones. The Fintech and payments sector boom in India cannot be justified without mentioning UPI (Unified Payments Interface), which has encompassed payment solutions for small street vendors to large conglomerates with its user-friendly interface and QR-code-based payments. UPI is one of the major payment gateways in India, in addition to IMPS (Immediate Payment Service), RTGS (Real Time Gross Settlement), and NEFT (National Electronic Funds Transfer) and many more.

Abstract
India, recognized as leading producer of fruits, holds a significant position in global grape cultivation. This chapter comprehensively examines the export performance of fresh grapes from India, focusing on growth patterns, market diversification, competitiveness, and trade direction. During 2019-20, India exported over 193 thousand metric tons of grapes worth Rs. 2,176.88 crores, with the Netherlands, Russia, and the UK being key markets. Using compound annual growth rate (CAGR) analysis, the study finds significant positive trends in grape exports across major destinations. Instability indices reveal moderate fluctuations, with Bangladesh and Hong Kong showing the highest volatility, whereas the UAE demonstrated market stability. The decreasing trend in the Hirschman index indicates growing diversification in India’s grape exports. Comparative advantage analysis (RSCA) suggests India gained competitiveness post-2015. Nominal Protection Coefficient (NPC) values below unity further underscore India’s export price advantage. Mark Chain analysis reveals stable future prospects, with Netherlands projected to remain India’s top grape importer through 2022-23. The findings provide strategic insights for exporters and policymakers to strengthen India’s position in global grape markets by aligning trade efforts with loyal importers and emerging high-value destinations.
Keywords: Fresh Grapes Exports, Instability Index, Geographical Concentration Index, Export Competitiveness and Markov Chain Analysis

Extension teaching methods encompass the array of strategies employed to facilitate meaningful communication between instructors and learners within educational settings. In essence, a method denotes a systematic approach to executing tasks or achieving objectives, characterized by a structured progression of steps in a logical and orderly manner.

Thus, an extension teaching method can be construed as a series of progressive steps designed to cultivate environments conducive to effective learning outcomes. As articulated by Leagans (1961), these methods, also referred to as communication methods, serve as instrumental tools for fostering communication channels between instructors and learners. Ensminger (1957) further emphasizes the prerequisite for extension workers to possess comprehensive knowledge of available methods, discern optimal utilization scenarios, and adeptly employ each method to maximize efficacy.

The functions attributed to extension teaching methods are multifaceted

• Facilitating communication channels wherein learners can actively observe, listen, and engage in practical application of the subject matter.

• Provoking cognitive and/or physical responses from learners, thereby stimulating desired actions or reactions.

• Guiding learners through various stages of the teaching-learning process, encompassing attention, interest, desire, conviction, action, and satisfaction.

Classification of Extension Teaching Methods

Wilson and Gallup (1955) initially sought to categorize extension teaching methods based on their utilization and structural characteristics. In a subsequent effort, Bains (1987) endeavoured to refine this classification by considering additional factors such as stages of the learning and adoption processes, categories of adopters, cost implications, required skill levels, time expenditure, and intended behavioural modifications. However, while these classifications contribute to scholarly discourse, their practical utility may be limited. Among the various classification schemes proposed, the most prevalent and pragmatic approach categorizes extension teaching methods based on their intended usage

In India’s National Extension Programme, professional workers constitute the link between the people and the institute created to advance economic and social change upon the character philosophy, technical knowledge and compliance of these workers largely rests for the success of the programme. Hence the quality of these workers and their training is the important element to be dealt with properly and guided wisely.

In early fifties, the Gramsevak / Village Level Workers (VLW’s) served as a key-man in Community Development Programme and therefore, the Government of India aimed at imparting him by better training and supervisory assistance. As a step in this direction, Gramsevak Training Centers were started to impart training to GramSevaks / VLW’s and Extension Officers were appointed in block for better supervisory assistance.

Agricultural colleges and universities were first formed in the belief that farm production could be increased as a result of the systematic application of current technology and agricultural research findings. The mission of these early educational institutions was to scientifically study agriculture with the participation of the farming community; to carry the results to a broad range of farmers who could use them; and to train farmers, extension workers, agricultural teachers and researchers so that agricultural production could continue to be increased on a sustained basis. In many of the developing countries, agricultural education and training have failed to adapt and respond to the realities of rural societies. In response to the urgent need to review and adjust teaching and training in agriculture at all levels. The training is an important tool to overcome the problem faced by the rural people all over the world. The availability of the resource is the crucial determining factors to strengthen the training Programme for the needy people.

8.1 Life Cycle
As in the case of a typical Lepidopteran insect, the silkworm passes through four distinct stages, i.e., egg, larva, pupa and adult during its life cycle, the duration of which may last for six to eight weeks depending upon racial characteristics and climatic conditions. Multivoltine races found in tropical areas have the shortest life cycle with the egg, larval, pupal and adult stages lasting for 9-12 days, 20-24 days, 10-12 days and 3-6 days respectively. (Fig.8.1)
In uni/bivoltine races, the egg period of the activated egg may last for 11-14 days, the larval period 24-28 days, the pupal period 12-15 days and the adult stage 6-10 days. In nature the univoltine races produce only one generation during the spring, and the second generation egg goes through a period of rest or hibernation till the next spring. In the case of the bivoltine races, however, the second generation egg does not hibernate and hatches within 11-12 days and produces the second generation normally during summer. But it is the third generation egg which undergoes hibernation and hatches only the next spring, thus producing only two generations in a year (bivoltine). In multivoltine races, the life cycle is the shortest because of the warmer ecological conditions where they are reared, and so they may yield as many as seven to eight generations in a year in tropical sericultural areas such as India, Thailand, etc. Silkworm rearing is, therefore, continuous in tropical areas whereas in sub-tropical and temperate zones it is mostly seasonal lasting from spring to early autumn.

17.1 Introduction

Factor-factor relationship is concerned with the possibility of substituting one input factor (X1 ) for another input/factor (X2 ) for producing a given level of output. It answers the crucial question of finding out the optimum or least cost combination of two or more resources in producing the given amount of output. The two fold objective of factor-factor relationship is:

Abstract

This research has analyzed the “Factors Affecting Shoes ‘Consumer Preference In Nekemte Town:-An Econometric Analysis” considering different age level, income level high grade completed, social status, and sex with an objectives of identifying determinants of preference of consumers between domestic goods and import close substitute goods. The study was under taken on the consumer goods that are produced in domestic industrial and imported from abroad because of international trade. The goods in this study are only shoes. The data is collected from 100 respondents with different age, income level, educational level and sex through both questionnaire and interview. More than half (51%) of respondents prefer to use locally substituted foreign products that were allowed to choose either foreign or domestic shoes. Proud of and conformity to one’s life styles have statistical significant positive association with preference of buying locally produced shoes. Youth especially youth females have strong attachment with foreign products. People considering the quality have preferred the current generation.

Audio-visual aids serve to complement extension and development workers rather than replace them. Not all aids are suitable for every occasion, but there are specific aids that should be carefully chosen and utilized for each particular situation. There is no universal rule for selecting and employing audio-visual aids to ensure effectiveness in all circumstances. To achieve the most effective outcomes, extension workers should:

• Choose the appropriate aids,

• Employ a suitable combination of selected aids,

• Utilize them in the correct sequence.

Audio-visual aids are employed individually or in combination, taking into account the following factors:

1. Size of Audience: Video presentations or whiteboards may not be effective when the audience exceeds 30 participants. Leaflets, bulletins, or handouts are suitable for one reader at a time, while public address systems or internet messages are suitable for large audiences.

2. Nature of Audience: Printed media are suitable for literate individuals, while exhibits, pictures, and symbols are more appropriate for those with lower literacy levels.

3. Teaching Objective / Expected Nature of Change: Audio-visual aids should be selected based on the objective of extension teaching, whether it aims to change:

• Thinking or knowledge,

• Attitude or feeling,

• Actions or skills.

25.1 Introduction

Farmers must be able to take appropriate decisions at appropriate time. Incorrect judgement and decisions will return in failure of execution of farm plan and in turn economic loss. The farm management decisions can be broadly categorised into two ways.

19.1 Introduction

The farm management comprises of two words: ‘farm’ and ‘management’. Literally ‘farm’ means a piece of land where crops and livestock enterprises are taken up under a common management and has a specific boundaries. ‘Management’ means the act or art of managing, the agricultural production or enterprises etc.

22.1 Farm Planning

It refers to setting the objectives and actions to be taken in directing or controlling the organisation of farm business and it precedes all other managerial functions on the farm to achive the desired results. It is deciding in advance to the production management problems viz. what to produce, how to produce, when to produce, financial management problems viz how to borrow, how much to borrow, when to borrow, from where to borrow and marketing management problems viz, where to buy, and sell, when to buy and sell, how to buy and sell ete. Farm planning governs the survival progress and prosperity of farm organisation in a competitive and dynamic environment. It is a continuous and unending process. Farm planning is as old as farming itself but mainly it uses the farmal planning.