eChapters

Introduction

India is an agriculture-based country and it contributes most to the economy of the country. Different types of crops are cultivated in a wide range in different ecological regions based on different seasons. So, crop residue is also generated in an extended way by cultivation (Devi et. al 2017). Crop residue is the left over part of the crop after harvesting. In India, crop residue generates around 600 Mt and from which cereals are 70%, fibres 13%, oilseeds 6%, pulses 3%, sugarcane 2%, and others 6% (Jain et al., 2014). Corn production has increased more than 15 times from 1950-51 to 2016-2017. Rice, wheat, millet, barley, and maize are important cereal crops in Uttar Pradesh (Roy and Ahmad, 2015). Traditionally, Crop residue was used as cattle feed, animal bedding, cooking fuel, organic manure, etc. and some residues were used in making handicraft products by rural women. but still, a huge amount of residue is left without management and farmers have no option left except to burn it. About 90 to 140 Mt of crop residue burning in the field or households as fuels (Jain et al., 2014). In the process of harvesting and threshing, residues are left behind in the f ield. Farmers need to clear their fields early for the planting of the next crop so they do have not enough time and it is tough to clear the field at that time. Therefore, the farmers opt for the burning of residue in harvested fields due to a lack of access to user-friendly, cost- and time-effective options. The burning of crop residue creates many issues and effects on the environment and health badly. In a report of NAAS in 2017, it was estimated that in November 2016 at the period of rice residue burning, the NASA satellite images showed the intensity of rice residue burning in Punjab, Haryana, Western Uttar Pradesh, and Uttarakhand was very high. It is doing an additional job of increasing air pollution with vehicles, chimneys, industries, etc. Crop residues release many gases by burning them and these gases are contributing to global warming.

Introduction

Self Help Group is a voluntary and self managed group of poor people, who come together to promote savings among themselves and pool savings for activities benefiting either individuals or communities economically. Empowerment of women has now become a key issue in the Government’s Five year plans by organizing women into Self Help Groups to make the beginning of a major process of empowering women. 320 million people, out of our 1.1 billion, are steeped in abject poverty and due to their asset lessens it is difficult for them to access any kind of aid from banking / financial institutions and this state of the hopelessness and the constraints of an ineffective credit delivery system can be transcended by enhancing the self esteem and raising the feeling of human self worth. The SHGs approach is a reshaping initiative that enhances the livelihoods and ensures sustainability by enabling poor families to access effective economical and social development leading to empowerment.

In Tripura SHG’s has been introduced in the year 1999.The main objectives of this programme by mutual beneficial of social and economic activities through women mobilization. SHG’s are a way to involve rural women and men actively in the development process by means of increased income Agricultural situation of WTD differs to some extent from the other districts in regard to topography, soil, extent of rain-fall, variation in temperature and humidity which has resulted in difference in cropping pattern also from that of the other three districts. People mainly practice rice and vegetables cultivation. The plain land people also were satisfied to grow single crop preferably paddy without having any knowledge and experience of improved cultivation for growing multiple crops. Animal husbandry is another sector contributing to the economy of WTD. Cattle and poultry are the main livestock wealth of the district. (DRDA office, Agartala, 2010). Many Government and non-government organization now have come forward for helping poor communities and to energize their capacity in development activities of which Self Help Group (SHGs) is thought as the best means for improving their position in the society.

The research methodology is a comprehensive plan and guide that outlines the process of conducting a study. The purpose of this chapter is to provide readers with a clear understanding of the concepts, approaches, and techniques employed in designing a study, collecting data, analyzing it, and interpreting the findings to establish validity and develop theories. For better comprehension, the entire chapter has been divided into the following subsections:

i. Research location

ii. Sampling strategy

iii. Pilot study

iv. The variables and their measures

v. Data collecting strategies

Abstract
Ornamental fish farming, or aquariculture, involves breeding and rearing colourful fish species in confined aquatic systems, gaining popularity as a stress-relieving hobby and a viable entrepreneurial venture. The global ornamental fish trade, valued at $18-20 billion, sees India contributing just 0.61% by quantity, despite its rich biodiversity, favourable climate, and low labour costs. States like West Bengal, Kerala, and Tamil Nadu lead in India, with 90% of exports from Kolkata, primarily sourced from the Northeast. Opportunities exist for breeders, growers, traders, and exporters, supported by institutions like SIDO, NSIC, and NIESBUD, which provide training and financial assistance. Challenges include limited infrastructure and awareness, but strategic focus on high-demand markets like the USA and Japan, improved breeding techniques, and proper water and health management can enhance India’s global competitiveness, fostering sustainable economic growth through entrepreneurship.
Keywords: Ornamental Fish Farming, Aquariculture, Entrepreneurship, Global Fish Trade, Biodiversity, India, Export Potential, Institutional Support, Sustainable Agriculture, Self-Employment

Introduction

Creativity and innovation are planned alternatives that an entrepreneur can use to promote his business. Business is a creative process. Success in business today requires constant innovation. Creating new solutions to problems, and the ability to create new products or services for a changing market, is part of intellectual capital. They also provide a company or business organization with a competitive advantage. Creativity is the basis of creativity. It is a process and skill that can be developed and managed throughout the organization.

Learning Objectives

• Describe the different types of creativity and Innovation

• Explain the process of creativity and phases of innovation

Creativity Definition

Creativity has different meanings. Many researchers have said that creativity is the generation of new ideas that include a creative process or a new solution to a problem and the original resolution of problems. It can also be said that the installation of the innovative solution is easy.

Agricultural sciences stand at the forefront of human progress, addressing some of the world’s most pressing challenges - from ensuring global food security to mitigating the effects of climate change. This multidisciplinary field encompasses the study of crop production, animal husbandry, soil science, agrometeorology, biotechnology, and agricultural economics, all working collectively to improve farming systems and resource management. With the global population projected to surpass 9 billion by 2050, agricultural sciences hold the key to producing more food sustainably while minimizing the environmental footprint of agriculture. However, the effectiveness of agricultural sciences in meeting these challenges depends not only on the quality of research produced but also on the systems that govern how this research is evaluated, disseminated, and applied.
One of the most significant drivers of academic and professional success in agricultural sciences is the journal rating system. These systems serve as benchmarks for evaluating the quality and impact of scholarly publications, influencing funding decisions, academic promotions, and research collaborations. A Research Evaluation System is a structured framework or methodology used to assess and measure the quality, impact, and relevance of research activities, outputs, and outcomes. These systems are crucial in academia, industry, and research institutions to ensure that resources are used effectively and that research aligns with organizational or societal goals. The evaluation of performance in scientific research at any level - whether at the individual, institutional, research council or country level – is not easy. Traditionally, research evaluation at the individual and institutional levels has depended largely on peer opinion, but with the rapid growth of science over the last century and the availability of databases and scientometric techniques, quantitative indicators have gained importance. Yet, the methodologies underlying these rating systems are often opaque, biased, and narrowly focused on quantitative metrics such as citation counts and impact factors. Such limitations create barriers for researchers from underrepresented regions and disciplines, perpetuating global disparities in scientific research and its application. Both peer review and metrics are subject to flaws, more so in India because of the way they are used. Government agencies, funding bodies and academic and research institutions in India suffer from the impact factor and h-index syndrome. The uninformed use of indicators such as average and cumulative impact factors and the arbitrary criteria stipulated by some agencies

Abstract
In the contemporary digital era, the agriculture sector is making use of the revolutionary power of internet marketing. As technology develops, farmers and agricultural businesses are implementing digital tools and strategies to enhance their marketing campaigns. The wider digital revolution of India’s agriculture sector depends on digital marketing. Since it employs and supports a sizable section of the population, India’s agriculture sector is essential to the country’s economy. The marketing and sales of agricultural products have rapidly changed since the transformation of digital technologies. Managing the customer experience in digital marketing for agricultural products in India poses several challenges. This Chapter explores the importance of transformational technological advancements in the agriculture sector and how it is impacting customer preferences and the digital revolution in agricultural marketing.
Keywords: Agriculture Marketing, Customer Preference, Digital Transformation,  Agriculture Sector, Digital Marketing

Abstract
Agricultural marketing in India enables the producers and the consumers to have a direct contact to buy and sell their products. But it is crucial to have a clear understanding on the consumer’s perceptions and preferences for the products who are the ultimate users as a better marketing strategy. The present marketing methods are much different from traditional ones, and can be even transformed by the use of data analytics, cutting-edge technologies, and data-driven insights by the Agri-marketers to perceive and interact with consumers. The success of a firm/business is greatly influenced by consumer perception and it is shaped by a number of elements, such as marketing initiatives, customer service, and product quality. Therefore, to have a positive perception of the consumers on the products, one should focus on
the ideology and the working of their perceptions which helps to design and brand their products accordingly. The Indian agricultural marketing system is facing a wide range of issues, that prevents it from going global due to its in competitiveness in the export activities. Its high time to focus on innovative policies and strategies that support for the economic growth and the enhanced livelihoods of the various stakeholders in this system.
Keywords: Consumer Perception, strategies, Agri-marketing, data analytics.

Abstract

No one is born with the gift of good time management skills and it is rarely taught at schools or universities. The ways to manage time and get the things done is something which has to be developed and implemented by an individual himself. We need to find out the perfect method that will suit us. We may often wish to get more time but we only get 24 hours, 1,440 minutes or 86,400 seconds each day. The perfect ways to utilize time depends upon skills learned through self analysis, planning, evaluation and self control. Establishing a time management depends on individual’s personality, ability to self motivate and level of self discipline. The objective of this chapter is to focus on benefits of time management, tips for time management, steps for time management and various techniques of time management. The study is supported by case studies which will help in understanding the chapter thoroughly.

Scientific leadership is a cornerstone of progress in agricultural sciences, playing a pivotal role in driving innovation, fostering collaboration, and addressing global challenges such as food security, climate change, and sustainable resource management. Effective scientific leadership ensures that research efforts are strategically aligned with pressing societal needs and that knowledge generated in laboratories and fields translates into tangible benefits for farmers, policymakers, and communities. This chapter delves into the qualities of effective leaders in agricultural sciences, the challenges they face, and strategies to nurture and support scientific leadership in this critical domain. The G20 Chief Science Advisers Roundtable (G20-CSAR), initiated under India’s G20 Presidency, is a flagship program aimed at fostering collaboration and enhancing access to scholarly scientific knowledge. This effort emphasizes the synergy of scientific expertise, ensuring that innovations and advancements are not only accessible but also utilized effectively to address pressing global concerns, such as climate change, public health, sustainable development, and digital transformation. Through this platform, India seeks to promote open science, equitable knowledge-sharing, and stronger international cooperation in research and development.
7.1. Qualities of Effective Leaders in Agricultural Sciences
To excel in agricultural sciences, leaders must embody a diverse range of qualities that enable them to inspire teams, foster innovation, and drive impactful research. These qualities include:
7.1.1. Strong Communication Skills
Effective leaders in agricultural sciences must be adept at communicating complex scientific concepts to diverse audiences. Whether engaging with fellow researchers, policymakers, farmers, or the general public, they must tailor their messages to ensure clarity and relevance. Strong communication skills are also essential for securing research funding, building partnerships, and advocating for science-based policies.

Abstract

The professionals carry additional moral responsibilities as compared to the general population and in society the professionals are capable of taking actions and decisions in a situation which the general public cannot take due to the lack of relevant training and knowledge. Ethics are used world-wide in large companies as well as in small businesses. Ethics is required to be promoted in the work place since it gives employees a sense of trust and worth that can help the business and employees succeed. The client places trust in the professional on the basis that the service provided will be of benefit to them. The purpose of this chapter is to study about need of ethics, types of professional ethics, moral principles of professionals and ethical decision making. Further the study is supported by case studies to make the chapter more relevant.

Introduction

In an era defined by unprecedented connectivity and shared global challenges, the assurance of food security emerges as a cornerstone of human welfare and societal stability. At its core, the concept of global food security embodies a delicate equilibrium—wherein the abundant availability, accessibility, utilization, and consistency of nutritious sustenance are assured for all. Yet, this equilibrium remains precariously fragile amidst a confluence of modern predicaments. The imperatives of nourishment transcend mere sustenance; they intertwine with the fabric of public health, economic fortitude, and societal harmony. The imperious need to address food security issues stems from the stark realities it imposes: a profound impact on individual health, the stifling of economic prosperity, and the potential for social unrest. 

Introduction Farmer Producer Company (FPC) is a dynamic form of farmer collective that enables strong backward and forward linkage to the member farmer, leading to enhanced socio-economic status amongst the farming community. As of March 31, 2019, there were 7,374 FPCs with a total of 860.18 crore in Paid-Up Capital (PUC). With a budget of 6,865 crore, the Ministry of Agriculture and Farmers' Welfare announced in 2021 central scheme to support 10,000 farmer producer organisations. The Small Farmers Agribusiness Consortium (SFAC), the National Bank of Agriculture and Rural Development (NABARD), and f lagship programmes like the Agriculture Investment Fund (AIF) have all contributed to expanding farmers' access to capital (www.livemint.com).

FPCs are effective tools that give smallholder farmers more influence over the trading markets. This improves agricultural output and raises the revenues of small-scale farmers. To fully realise the potential of FPCs, cluster-based business organisations must acknowledge the inherent difficulties that they face and understand how to avoid common management mistakes.

Branding scenario of successful FPCs

There have been very few Farmer Producer Companies (FPCs) in India that have been running their businesses professionally and have become sustainable organisations over the years with well-established market linkages. Sahyadri Farmer Producer Company (Nashik, Maharashtra), Indian Organic Producer Company (Kerala), Bhangar Vegetable Producer Company (West Bengal), Madhya Pradesh Women’s Poultry Producer Company Pvt. Ltd. (Madhya Pradesh), Nachalur Farmers Producer Company Limited (Tamil Nadu), Maha Gujarat Agri Cotton Producer Company Ltd. (Gujarat), etc. are some of them, to name a few. A lot of sincere efforts have been put into strengthening their marketing linkages, viz. grading, processing, packaging, branding, distribution, etc. All the FPCs have been able to garner a significant market share because of their immaculate branding exercise. Their success has proved the fact that mere branding won’t guarantee large-scale consumer acceptance and it is brand positioning which is the required engine to drag the product towards consumers.

7.1 Introduction

Agriculture production and farm incomes in India are frequently affected by natural disasters such as droughts, floods, cyclones, storms, landslides and earthquakes. Susceptibility of agriculture to these disasters is compounded by the outbreak of epidemics and man-made disasters such as fire, sale of spurious seeds, fertilizers and pesticides, price crashes etc. All these events severely affect farmers through loss in production and farm income, and they are beyond the control of the farmers. With the growing commercialization of agriculture, the magnitude of loss due to unfavorable eventualities is increasing. The question is how to protect farmers by minimizing such losses. For a section of farming community, the minimum support prices for certain crops provide a measure of income stability. But most of the crops and in most of the states MSP is not implemented. In recent times, mechanisms like contract farming and future s trading have been established which are expected to provide some insurance against price fluctuations directly or indirectly. But, agricultural insurance is considered an important mechanism to effectively address the risk to output and income resulting from various natural and manmade events. Agricultural Insurance is a means of protecting the agriculturist against financial losses due to uncertainties that may arise agricultural losses arising from named or all unforeseen perils beyond their control (AIC, 2008). Unfortunately, agricultural insurance in the country has not made much headway even though the need to protect Indian farmers from agriculture variability has been a continuing concern of agriculture policy. According to the National Agriculture Policy 2000, "Despite technological and economic advancements, the condition of farmers continues to be unstable due to natural calamities and price fluctuations". In some extreme cases, these unfavorable events become one of the factors leading to farmers suicides which are now assuming serious proportions.Agricultural insurance is one method by which farmers can stabilize farm income and investment and guard against disastrous effect of losses due to natural hazards or low market prices. Crop insurance not only stabilizes the farm income but also helps the farmers to initiate production activity after a bad agricultural year. It cushions the shock of crop losses by providing farmers with a minimum amount of protection. It spreads the crop losses over space and time and helps farmers make more investments in agriculture. It forms an important component of safety-net programmes as is being experienced in many developed countries like USA and Canada as well as in the European Union. However, one need to keep in mind that crop insurance should be part of overall risk management strategy. Insurance comes towards the end of risk management process. Insurance is redistribution of cost of losses of few among many, and cannot prevent economic loss. There are two major categories of agricultural insurance

Introduction

The agricultural landscape is not just about cultivating fields; it's a narrative woven with resilience, dedication, and untold stories of women who have been the backbone of this fundamental sector for centuries. Their contributions, often overlooked or undervalued, are the bedrock of agricultural sustenance worldwide. Throughout history, women have played multifaceted roles in agriculture, nurturing crops, tending to livestock, and managing households while being instrumental in the evolution of farming practices. Despite their pivotal roles, societal norms and systemic biases have marginalized their contributions, limiting access to resources, land ownership, education, and decision-making power.

Introduction

The foundation of human civilization has traditionally been agriculture, which offers sustenance, economic security, and a strong bond with the land. Nevertheless, although playing a crucial role, the global agricultural sector faces many difficulties, including resource shortages and climate change as well as a fast-expanding population. The empowerment of women and young people in agriculture stands out as a critical answer in this situation, driving not only agricultural sustainability but also promoting social and economic advancement. In agriculture, empowerment refers to the fair inclusion and active involvement of women and young people in all facets of the industry, including leadership and decision-making as well as production and distribution. It admits that despite these groups' enormous latent potential, they have been ignored and underutilized for far too long.

Abstract

In this paper we studied the economics of marigold flower in Eastern Uttar Pradish Floriculture has assumed a definite commercial status. Its potential as a viable agribusiness has also been recognized. Diverse agro-climatic conditions permit perennial production in one part of the country. This sector provides employment to millions. Floriculture was practiced only on small farms but now a few large ones have been set up. The collected information were analyzed and presented in tabular form. Making small size mala on small and large farms were higher than the large size mala. There return per Rupee of investment were estimated that the  1.66, 2.08 and  1.84, in the account of small size, large size farms and overall, respectively. The percentage of total marigold produce sale indifferent marketing channels indicated that 90 per cent produce sold in II marketing channel where as next 10 per cent marigold flowers sold directly to the consumer i.e. channel I. The retailer’s level the marigold flowers were sold to the consumers in different forms such as flower basket, bouquet and in other farms as demanded by the buyers. The marketing cost and marketing margin (Price spread) may differ from the channel to channel. The marketing cost and margins also depend upon the form in which the product reaches the ultimate consumers.

Abstract

India, ranks first in marigold production among the loose flowers followed by chrysanthemum, jasmine and tuberose. Today, there is huge demand for natural colours of marigold, calendula, hibiscus, Petunia etc.in the international market.
 
A study on primary data was done to examine the production and marketing cost and profitability of marigold flowers. Data were collected through multistage sampling technique from farmers of Bhaderwah tehsil of Doda district in Jammu And Kashmir State.

Introduction

In recent past vegetable cultivation took enormous turn over because of increased population, inflow of tourists and increased per capita income in the Bay Islands as well as India. Population in these islands is increasing due to immigration of people from main land and the land area is limited.

Introduction

Marketing as we know plays an important role in the proper utilization of any crop irrespective of its type and variety. Unless and until producer is not able to market his crop efficiently, he will not get the remunerative price for his produce. For the past few years marketing part is getting more attention than production as giving 100 per cent to the production side only will not pay much to the farmers. Proper distribution of the product to its proper place where demand is more and that too in time is also important. Government is also encouraging the farmers for marketing of their produce in a right and effective manner. No doubt every crop is in need of efficient marketing but fruits because of more perishable in nature require advanced marketing facilities.