eChapters

Abstract
This chapter provides a comprehensive overview of agricultural market intelligence, emphasizing its significance in India and specifically in Jammu and Kashmir (J&K). Agricultural market intelligence involves systematicallycollecting and analyzing data to empower stakeholders, such as farmers  and agribusinesses, in making informed decisions. Given that agriculture contributes approximately 18% of India’s GDP and employs over half the population, the need for effective market intelligence is paramount. In J&K, where nearly 70% of the population relies on agriculture, accurate market insights are crucial for optimizing farm income, especially for high-value crops like saffron and apples. The chapter explores the evolution of market  dynamics, the impact of technological advancements, and the role of data in transforming agricultural practices. Additionally, it highlights government initiatives aimed at enhancing market access and reducing reliance on intermediaries. By leveraging market intelligence, farmers in J&K can align
production with market demand, mitigate risks, and enhance their economic resilience, thereby contributing to sustainable agricultural development in the region.
Keywords: Agricultural market intelligence, Jammu and Kashmir, datadrivenagriculture, market dynamics, sustainable development.

1.1 Introduction

In India Agriculture was practiced formerly on a subsistence level, the villages were self sufficient people exchanged their goods and services within the village on a barter basis. With the development of means of transport and storage facilities, agriculture has become commercial in character; the farmer grows those crops that fetch a better price. Marketing of agri produce is considered as an integral part of agriculture, since an agriculturist is encouraged to make more investment to increase production. Thus there is an increasing awareness that it is not enough to produce a crop but it must be marketed. It involves buying and selling of agri-produce. In olden days the farmer sold his produce directly to the consumer on cash or barter basis. Presently it has undergone a series of transfers/exchanges from one hand to another before it reaches consumers. National Commision on Agriculture terms agricultural marketing as a process which starts with a decision to produce a saleable farm commodity and involves all aspects of market structure of system, both functional and institutional based on technoeconomic considerations that include pre & postharvest operations, assembling,grading,storage,transportation and distribution but as per ICAR it is the assembling,processing & distribution. Inadequacies of present Indian agrimarketing system being improper warehouses,lack of grading,standardization,inadequate transport facilities,presence of large number of middlemen,unregulated markets, inadequate market information and credit facilities etc. Characteristics of agri-products being seasonal and perishable has to be colleted from various places ,stored & marketed with proper price. Existing agri-marketing system in India refers to sale through money lenders, hats,mandies(wholesalers) or co-operative marketing. Improvement of Agri-market system refers to regulated markets,constructing warehouses, provision for grading,standardization of produce (seal of AGMARK) and Weights & measures, daily broadcast of market price and transport facilities, market surveys etc.

Computational intelligence is enabling agriculture to evolve into a data-driven, adaptive and increasingly autonomous system. This chapter introduces its concepts, scope and role in smart agriculture by presenting farms as interconnected cyber-physical-biological environments. It discusses artificial intelligence, data analytics and decision-support systems and explains the progression from traditional farming to precision and smart agriculture. IoT, remote sensing, cloud platforms and digital agricultural ecosystems are examined as enabling technologies. The chapter also considers socioeconomic, environmental and scalability challenges. It establishes the conceptual and architectural foundation required to understand how computational intelligence can improve productivity, sustainability, resilience and decision-making in next-generation agricultural systems.

Entrepreneurship means all the activities that a person has to do to start and run businesses in line with social, political and economic changes. Businesses include activities related to consumer likes and dislikes, feelings and behaviors, likes and dislikes and the introduction of business plans to meet all of consumer expectations. Entrepreneurship is seen as a ‘new product’ that will enable entrepreneurs to develop a new type of business organization and new business activities that address the changing needs of the community. 

Introduction

World’s population is continuously on the rise, triggering the demand for food. The Food and Agriculture Organization of the United Nations (FAO, 2011) observed that 70% increase in food production will be needed to sustain the globe’s population by 2050. Though, increase in agricultural production and productivity is said to be the panacea to solve food security issues, the greatest challenge that need to be addressed is the inefficiencies in the supply chain; instigated by insufficient storage capacities and perishability of food products. Food preservation and processing is highlighted in this context, as it serves to conserve/improve the quality and reduce food loss due to wastage as well as add nutritional security.

Concept of Entrepreneur

An entrepreneur is an economic man who seeks to maximize revenues by identifying and adopting innovations. However, entrepreneurs are willing to take risks and create change by organising human efforts. Entrepreneurs are vital to the country’s economic growth. Entrepreneurial development as a component of economic growth has long been acknowledged.

Starting from the basics, etymologically, the word entrepreneur comes from the French word “entreprendre”, which means “to do something”, and, in the Middle Era, it was originally used in the sense of a person who is active, who gets things done. The study of entrepreneurship reaches back to work in the late 17^th and early 18^th centuries of Irish-French economist Richard Cantillon. “Entrepreneur” is a French word that first appeared in the French dictionary entitled Dictionnaire Universel de Commerce, compiled by Jacques des Bruslons and published in 1723. Richard Cantillon’s 1755 work “Essai sur la nature du commerce en general” changed the entrepreneurial concept. Risk has been used to identify entrepreneurs since ancient times. In India, entrepreneurship means Udyog.

Intellectual property (IP) refers to the creations of the human mind that can be protected and have commercial value. These creations, or “intellect,” can take various forms, such as inventions, artistic works, and designs. Converting intellectual property into a useful product or process requires resources like time, effort, skill, and financial investment. Intellectual property rights (IPR) are legal rights granted to innovators and creators, giving them exclusive control over the use and monetization of their inventions and creations. IPRs are territorial and allow creators to sell, license, transfer, or otherwise dispose of their rights, similar to physical property.

IPRs are considered crucial for promoting economic growth and development, as they encourage innovation, investment, and entrepreneurship. Without IPRs, inventions and creative works could be easily copied or stolen, resulting in reduced incentives for innovation and decreased economic value. Lack of IPR can also lead to an increase in infringements and economic losses. In recent years, India has been increasing its awareness of IPR and has seen a rise in registrations of indigenous technology, patents, trade secrets, and copyrights among others.

Abstract

An intellectual property infringement is the violation of an intellectual property right of the owner. Infringement is established based on the law governing appropriate IPR in the concerned country. Both civil and criminal remedies are available under the concerned law. The present paper introduces the patent infringement as per Indian Patent Act, 1970. It discusses various modes and types of infringements which can take place. It further discusses a procedure to formulate opinion about product infringing a granted patent. In the end some usual defenses against patent infringements have been discussed. Some case studies have also been presented along with the damages awarded for the patent infringement.

The term project originates from the Latin word projectum derived from the Latin verb proicere, “before an action” which originates from pro-, signifying precedence, something that occurs prior to something else in timing, and icere, “to do”. The term “project” therefore initially signified “before an action. “. A project is a distinct kind of production system that produces a sole unit of product. Like, building a ship or a house, moving a department or a plant, developing a new product or performing a study are examples of such one-of-a-kind products.

In modern business and science, a project is a joint effort, encompassing research or design, that is carefully organized to accomplish a specific goal. The project can also be described as a collection of interconnected tasks to be performed within a defined timeframe and under specific budgetary and other constraints. Projects can be additional defined as temporary instead of enduring social systems or work systems that are formed by teams within or between organizations to achieve specific tasks under time constraints. And all must be expertly managed to deliver the on-time, on budget results, learning, and integration that organizations need. A project in business and science is a provisional endeavor engaged in to produce a distinct item, service, or result. Basically, it is planned to attain a specific goal. The aim of a project is to achieve its goal and subsequently conclude.

1.1 Introduction
Sericulture involves raising silkworms to produce silk. It is an agricultural industry that includes growing food plants for silkworms, raising them to produce cocoons, and then processing the cocoons to create yarn for weaving, resulting in value-added benefits.
1.2 Definition of Sericulture
Sericulture (also known as ‘silk production’) involves breeding and caring for silk worms to produce silk on a large scale. This process includes raising the worms on mulberry plants, harvesting and processing their cocoons to extract raw silk fibres, and ultimately creating commercial silk products. The art of silk production is called sericulture that comprises cultivation of mulberry, silkworm rearing and post-cocoon activities leading to production of silk yarn (FAO). While there are many species of silk worms, only a few are commonly used for commercial purposes.
1.3 Silkworm
The silkworm is the larval stage of the domesticated silk moth Bombyx mori, which is in latin also referred to as the “silkworm of the mulberry tree”. Being the main source of silk, it is a significant insect from an economic standpoint. White mulberry leaves are the primary meal of silkworms (monophagous). The generation of domestic silk moths is largely dependent on humans due to millennia of selective breeding. Because wild silk moths
have not undergone selective breeding like their domestic cousins, they are not economically viable to produce silk.

Introduction

Entrepreneurial communication is an action intended to forge a relationship with the other party in order to affect their interest, attitude, and behavior. This is due to the fact that it is never done without considering how it would affect both qualitative and quantitative outcomes. A person can transmit or receive information about another person’s needs, wants, perceptions, knowledge, or emotional states through the act of communicating. In the context of entrepreneurship, communication refers to a set of procedures for exchanging knowledge and understandings between individuals who are engaged in a predetermined or novel situation.

Every interaction that takes place during communication involves a shift and is dynamic. Since it is dependent on interaction and a transaction between speakers, communication cannot be understood s a straightforward process of transmission. The planned actions and activities are not hindered because the emission and reception occur simultaneously, with h the transmitter acting as both a receiver and a transmitter. The process of sending and receiving signals as knowledge, feelings, emotions, skills, talents, attitudes, activities, etc. is known as entrepreneurial communication.

In terms of information sharing about events, situations, involvement, impact, adaptation, etc., it is built on interactions between business owners, educators, and educated youth.

Indian agriculture now stands at a cross road. By 2050, Indian population will overtake that of China’s. The world population in the same year will be close to 9.5 billion. And to feed the human population of this planet, the agricultural production needs to be increased 60% over the present one by 2050. For India the target is 450 million tons by 2050.

This is a humongous task. This mammoth escalation of targeted food production has to be carried out with the constraints and barrier created by climate change, erosion of soil, bio-diversity, ecological disruption due to mindless anthropogenic action and wrong planning.

The production, productivity, income, livelihood, and ecological resilience in agriculture are not performing in perfect orchestration. They are in apparent contradiction. To produce 1 kilogram of rice, the equivalent water foot print is about 4000 litres. It is obvious that enhancing food productivity, there could be more disruption and stress on soil, water and bio-diversity. The ecological resilience is a subject of musical chaos and symphony amidst ecological function-stress-conservation-extraction-. Without depletion and disruption, it is simply impossible to initiate and foster agriculture production as well as productivity. But the question is what could be level of endurance? Wherein restoration and retention, ecological resilience will move in resonance and complementary manner.

The Asia-Pacific region is highly vulnerable to climate change, with impacts such as more frequent natural disasters, sea-level rise, floods, droughts, and changing weather patterns. Rural areas, particularly those reliant on agriculture, are disproportionately and non-identically affected. The Asia-Pacific region, home to over 60% of the world's population, is among the most vulnerable to climate change due to its diverse geography, dense coastal populations, and socioeconomic disparities [IPCC, 2022a], Climate change is an emerging threat that affects all countries to varying degrees. The recently released IPCC Assessment Report identified agriculture as one of the critical sectors both susceptible to climate change and contributing to it through Greenhouse Gas (GHG) emissions. Countries in the Asia-Pacific region are investing significant resources to strengthen agriculture on various fronts. These investments focus on the research and development of new varieties and agro-technologies to adapt agriculture to emerging climatic threats and, simultaneously, mitigate GHG emissions from the agricultural and allied sectors. These initiatives are in their early stages, and there is a need to assess the current status of countries' vulnerability to climate change and the measures taken to address

Food security of a country can be achieved through advanced agricultural research, followed by efficient and effective transfer of technologies. Unlike laboratory experiments, agronomic experiments are being conducted at open environment which leads to lot of variations in outcome/results due to influences of unpredictable weather condition and heterogenic soil characters even though proper adoption of local control. Results of an experiment can be expressed in different ways to make the clients to understand easily recordable output data viz., growth attributes, yield parameters and yield, laboratory analyses data like soil and crop nutrient status and quality parameters of the produce. Nutrient management studies should focus the efficiency of particular fertilizer nutrient over others, methods of fertilizer application, contribution of nutrients to crops from soil and fertilizer etc. Similarly, water management experiments would explain the water conveyance, application and storage efficiencies, suitability of method of irrigation, water saving techniques and water use efficiency of different crops as well as agronomic practices etc. In weed management experiments, the efficiency of particular herbicide in terms of controlling weeds, and increasing crop yields have to be expressed by various efficiency indices. Weed suppression ability of an intercrop can be explained by smothering efficiency.

Agriculture occupies a significant place in the economy of India. It contributes nearly 20% to the Gross Domestic Product [GDP] and provides employment to around two-thirds of nation’s population Agricultural commodity exports account for nearly 20 per cent of the total export earnings of the country. The agricultural produce sector has been one of the most important components of Indian economy. Considerable progress has since been achieved in scaling new heights in the production of foodgrains, commercial crops like cotton, sugarcane, tea etc., fruits, vegetables and milk. The increasing trend of agricultural production has brought, in its wake, new challenges in terms of finding market for the marketed surplus. There is also pressure from all segments of agricultural economy to respond to the challenges and opportunities that the global markets offer in the liberalized trade regime. To benefit the farming community from the new global market access opportunities, the internal agricultural marketing system in the country also needs to be integrated and strengthened. In particular the market system has to be revitalized to a) provide incentives to farmer to produce more; b) convey the changing needs of the consumers to the producers to enable production r burning; c) foster true competition among the market players and d) to enhance the share of farmers in the ultimate price of his agricultural produce.

Twenty first century is the century of entrepreneurship and every individual can be an agent for innovation and change. Entrepreneurship is regarded as one of the most crucial factors in the economic development of every region of the country. It widens the horizons of economic development even in the socially and industrially backward regions. Dynamic entrepreneurs are considered to be the agent of change in a society. Entrepreneurs play a very important role in generating new employment and setting up new business. The problem of poverty, inequality and regional imbalances can be tackled with the development of entrepreneurship. However, in all economic development activities more and more focus is being centered on entrepreneurship of the people. Entrepreneur has been now recognized as a concept, not only for starting industries but also in the development of dairy enterprise. In India, it is believed that tremendous latent entrepreneurial talent exists which, if properly harnessed, could help in solving many of the serious problems facing the country.

Nearly 19.9% of India's GDP (Statistics Times.com, 2021) and 54.6% (According to the 2011 census of India) of the people are employed in agriculture, which is important for the country's economy. Despite making up the majority of landowners, small and marginal farmers confront a number of obstacles including restricted access to government services, contemporary technologies, and financial choices. In addition, they frequently experience crop failures and are heavily dependent on shady middlemen and local loan sharks. Following the Y.K. Alagh Committee's recommendations, the Indian government introduced the idea of Farmer Producer Organisation (FPO) in 2001. These organisations are designed to empower small-scale farmers by giving them the ability to communicate directly with consumers and strengthen their negotiating position.

Small-scale farmer groups known as FPOs band together to promote their shared products and pool resources. In India, there are already over 7,300 FPOs registered, with over 1.5 million farmers joining. The Indian government wants to bring together over a million farmers under the FPO umbrella by setting an ambitious objective of 10,000 new FPOs being established by 2024–25.

1.1. Prologue

In present era, agriculture is a cause of global concern in the context of price volatility with a rising trend growing concerns for food security and resultant trade restrictions, global economic conditions in the recent past, the forecasted rate of reduction of growth of agricultural land over the next two decades, increasing mismatches between supply of agricultural products in relation to growing demand and the climatic changes which are wielding pressures on agricultural production. Thus, enhancing agriculture production and productivity have emerged as a global challenge. India, with 2.4 per cent of the world’s geographical area, is the largest producer of pulses, tea, and milk and second largest producer of fruits, vegetables, wheat, rice, groundnut and sugarcane in the world but supports about 16.2 per cent of the world’s population. Coupled with small scale land holdings and deep rooted poverty in rural areas, the magnitude and dimensions of challenges for agriculture policy-makers have increased manifold. So far as the agriculture sector in Odisha is concerned, it contributes only 15.6 percent in 2013-14 towards State Gross Domestic Product (SGDP), but provides employment and sustenance to more than 60 percent of the total workforce of the State. In this sense, the agriculture sector is still the mainstay of the economy of Odisha. According to the Economic Survey 2013-14 of Odisha, despite wide annual variations in its growth, the agriculture sector had grown at a rate of 12.72 per cent in 2012-13. However, a negative growth of 3.53 percent is anticipated during 2013-14 due to cyclonic storm Phailin and flash floods in the State in October 2013. The real per capita income of Odisha was Rs. 25,891 in 2013-14 which was around 65 per cent of All-India real per capita income of Rs.39, 961. According to the 68th round of National Sample Survey Organization (NSSO), the monthly per capita consumer expenditure (MPCE) for rural and urban Odisha is below the respective national averages. In the food and non-food consumption behaviour, an average Indian spends more than an average person in Odisha. In short, the above parameters pinpoint that the State of Odisha has been lagging behind the national economy & highlights the necessity of achieving higher growth on a sustainable manner across the sectors particularly the agriculture sector in order to uplift the society from underdevelopment & poverty. Though the contribution of agriculture to Net State Domestic Product (NSDP) has declined, the percentage of workforce engaged in agriculture has remained somewhat unchanged. This implies that there has been an overcrowding in agriculture without any noticeable increase in production.

Albeit a mammoth volume of food grain production in India, 320 million tons and close to 350 million tons of vegetables production in 2023 evinces the emergence of mighty Indian agriculture over the geo-political expanse at global level, yet the income from agriculture to her 140 millions of farmers is not secured, persistent and satisfying. This is due to a mal orchestration of weather-market-job-technolgy uncertainties. The farmers producer organization offers them a new hope and aspiration for small-marginal tiny agricultural producers of India.

Agricultural sciences stand at the forefront of human progress, addressing some of the world’s most pressing challenges - from ensuring global food security to mitigating the effects of climate change. This multidisciplinary field encompasses the study of crop production, animal husbandry, soil science, agrometeorology, biotechnology, and agricultural economics, all working collectively to improve farming systems and resource management. With the global population projected to surpass 9 billion by 2050, agricultural sciences hold the key to producing more food sustainably while minimizing the environmental footprint of agriculture. However, the effectiveness of agricultural sciences in meeting these challenges depends not only on the quality of research produced but also on the systems that govern how this research is evaluated, disseminated, and applied.
One of the most significant drivers of academic and professional success in agricultural sciences is the journal rating system. These systems serve as benchmarks for evaluating the quality and impact of scholarly publications, influencing funding decisions, academic promotions, and research collaborations. A Research Evaluation System is a structured framework or methodology used to assess and measure the quality, impact, and relevance of research activities, outputs, and outcomes. These systems are crucial in academia, industry, and research institutions to ensure that resources are used effectively and that research aligns with organizational or societal goals. The evaluation of performance in scientific research at any level - whether at the individual, institutional, research council or country level – is not easy. Traditionally, research evaluation at the individual and institutional levels has depended largely on peer opinion, but with the rapid growth of science over the last century and the availability of databases and scientometric techniques, quantitative indicators have gained importance. Yet, the methodologies underlying these rating systems are often opaque, biased, and narrowly focused on quantitative metrics such as citation counts and impact factors. Such limitations create barriers for researchers from underrepresented regions and disciplines, perpetuating global disparities in scientific research and its application. Both peer review and metrics are subject to flaws, more so in India because of the way they are used. Government agencies, funding bodies and academic and research institutions in India suffer from the impact factor and h-index syndrome. The uninformed use of indicators such as average and cumulative impact factors and the arbitrary criteria stipulated by some agencies