eChapters

21.1 Cost Principle

 We know that

 TC = VC + FC

 and Net Revenue = TR-TC.

In the short run, gross revenue (G.R.) must cover the V.C. The maximum net revenue is obtained when MC = M.R. If GRs VC, the guiding principle should be to keep increasing production as long as MR > M.C. In the short run, MC = MR point may be at a level of input use that may involve a loss instead of profit. Yet at this point, the loss will be minimised.This situation of operating the farm when MR > AVC but

I. INTRODUCTION

The Websites are soaked in information, much of it with varying degrees of copyright protection. In fact, the reality is that almost everything on the Net is protected by copyright law. E-business Websites are a composition of materials, often consisting of words, graphics, audio, and video that are expressed to the consumer as information content. The owners and Website developers carefully select the content to sell the company’s product or service. The subject matter expressed in the site is an electronic publication of this content. Since, designing, producing, and maintaining a sophisticated Website is very expensive, protecting content ownership is extremely important. Electronic commerce will continue to be highly competitive. As Websites become more and more interactive with consumers, their creation, design, and maintenance place enormous demands on innovative marketing techniques that should be legally protected.

Never before has it been so easy to violate a copyright owner’s exclusive right to copy the material. Everyone with a computer and an Internet connection creates his own Web pages and thus become a publisher. Hence the rules that once applied to only a few companies bind million of people now. Imagine having paid a Website developer hundreds of thousands of rupees to launch a killer application and acquiring millions of Rupees from a venture capitalist firm, only to discover that another e—business is using your online material. Or consider a scenario where your Website is linked to an e-business that displayed copyrighted material without the owner’s consent. Could your company be liable under a theory of copyright infringement? This paper highlights the scenario when contents of your Website are exploited by others without your permission or knowledge. The discussion is centered on copyright issues involved in the practices of linking, inlining and framing technologies which are normally being used on the Internet.

Introduction

The term “green intellectual property” (IP) is used to describe the legal protections afforded to environmentally friendly innovations. It’s a strategy for saving the planet by stimulating development of environmentally friendly products and methods. For a very long time, plastic consumption has been a huge environmental problem. A report on single-use plastics has been released by the United Nations Environment Programme (UNEP), outlining steps towards environmental sustainability. This research analyses the efforts made at the national, state, and local levels to reduce the usage of disposable plastics. Policymakers considering restricting the manufacturing and use of single-use plastics may find the insights it presents helpful. In 2015, the United Nations General Assembly established the Sustainable Development Goals (SDGs) as part of the 2030 Agenda for Sustainable Development. By 2030, the world’s population should be free of poverty, the planet would be in good shape, and people would live in peace and prosperity. Several of these targets address plastic use; for example, 12: Responsible Consumption and Production, 13: Climate Action, 14: Life Below Water, and 15: Life on Land.

Bio-stimulants are increasingly used to improve crop performance while reducing dependence on intensive chemical inputs. They include amino acids, protein hydrolysates, humic substances, seaweed extracts, beneficial microorganisms and plant- or microbial-derived compounds. These substances can influence root architecture, nutrient assimilation, hormonal balance, photosynthesis, stress tolerance and disease resistance. This chapter examines the effects of different bio-stimulants on onion seed germination, vegetative growth, bulb development, yield, quality and storage life. It discusses their modes of action, application methods and integration with nutrient-management programmes. Bio-stimulants are presented as promising components of environmentally responsible and resource-efficient onion production, while areas requiring further research are identified.

Introduction

Green Intellectual Property Rights (IPR) is a relatively new and evolving concept that emerged in response to the growing global environmental challenges, including climate change, biodiversity loss, and resource depletion. It is an intersection between traditional intellectual property rights and environmental concerns, aiming to promote and protect innovation and technologies that have a positive impact on the environment and contribute to sustainable development.

The concept of Green IPR gained momentum as the world recognized the need for sustainable practices and solutions to address the adverse effects of industrialization and economic growth on the environment. Intellectual property rights, such as patents, copyrights, trademarks, and trade secrets, have long been used to incentivize and protect innovations in various fields. However, the conventional application of IPR did not explicitly consider environmental considerations.

With the rise of environmental consciousness and the acknowledgement of the limited nature of natural resources, there was a call for integrating environmental sustainability into the intellectual property framework. The idea behind Green IPR is to encourage the development and dissemination of eco-friendly technologies, products, and processes while safeguarding the rights of innovators and creators.

Substantial onion losses occur after harvest through sprouting, rotting, physiological weight reduction and quality deterioration. Proper harvest timing, careful handling and effective curing are therefore essential for maintaining marketability and extending storage life. This chapter explains maturity indices, including appropriate levels of top fall, and compares field curing with forced-air methods. It examines topping, grading, packaging, transportation, storage temperature, relative humidity, ventilation and disease management. Physiological and biochemical changes occurring during storage are also considered. An integrated post-harvest approach combining correct maturity assessment, suitable harvesting, complete curing, careful handling, controlled storage and regular quality monitoring can considerably reduce losses and improve year-round onion availability.

Interpersonal communication verbally non-verbally symbolic, disclosive, transitional, and multifunctional and that it can be either intentional or unintentional.

Patton and Giffin (1974) suggest that interpersonal communication is really no different from other forms of communication with the exception that it occurs only a face to face setting.

Stewart and Angelo (1975) suggest that communication becomes interpersonal when people are comfortable in sharing rather than prediction or influencing.

The Johari Window Concept of Interpersonal Communication (Luft, 1963-1970)

Interpersonal communication is the means by which we expand our Quadrant I. As Luft suggest, some people may get along fine with other people without in sight or awareness but such lack of awareness inhibits our communication effectiveness and impede our personal growth.

Characteristics of Interpersonal Communication

i. In interpersonal communication, both the generator and attributor of meaning must be present.

ii. In case of interpersonal communication, the face to face interaction between people who are consistently aware of each other.

iii. Each person in interpersonal communication assumes roles as both sender and receiver of message. iv. Interpersonal communication cannot transport without the presence and awareness of parties involved.

Introduction

In recent years, there has been an exponential increase in the volume of datasets generated across various application domains. However, a prevalent issue within these datasets is class imbalance, wherein the distribution of samples is biased towards the major class, resulting in an extremely skewed dataset. Number of samples in the major class far exceeds those in the minor class, sometimes with an extreme ratio like 1/1000 or even higher. While traditional machine learning models trained on such imbalanced datasets often yield high accuracy for the overall dataset and the major class samples, their ability to correctly predict class labels for minor class samples is signicantly compromised. In many real-world scenarios, the minor class samples hold greater signicance and importance compared to the major class samples. Therefore, researchers are increasingly focusing on addressing the challenges posed by class imbalanced datasets and exploring solutions to improve the performance of machine learning models in handling such imbalances

Role of Digital Technologies in Agricultural Extension

Digital technologies encompass a wide array of electronic tools designed to facilitate information processing, communication, transmission, and presentation. Scholars like Michiels and Van Crowder (2001) describe these technologies as transformative forces that can significantly alter organizational structures and social dynamics. In the agricultural sector, the integration of digital tools offers substantial benefits, from driving agricultural growth to empowering underserved farming communities. This review explores the necessity, benefits, scope, and challenges of digital technologies in agricultural extension, highlighting their potential in advancing sustainable rural development.

Importance of Digital Technologies in Agricultural Extension

Boosting Agricultural Development

Digital tools play a crucial role in advancing agricultural growth by providing timely and critical information, knowledge, and resources to farmers and stakeholders.

Expanding Knowledge Access:

These technologies serve as vast repositories of agricultural knowledge, giving extension workers and farmers access to comprehensive information on best practices, innovations, and market trends.

Enhancing Information Dissemination

Digital tools improve the spread of agricultural information and advisory services, enabling farmers to make informed decisions regarding crop management, pest control, and market opportunities.

Principal Scientist and I/c Head, Division of Social Sciences and Training IIHR, Hessaraghatta Lake Post, Bangalore - 560 089, Karnataka

Introduction

The word ‘risk’ derives from the early Italian risicare, which means ‘to dare’. In this sense, risk is a choice rather than a fate (Bernstein, 1996).

It is an inherent trait in humans to take chances. We believe that even though the future is uncertain we can make calculated choices based on our knowledge of past occurrences and the outcomes will be skewed in our favour. 

Introduction

Artificial intelligence is an effective technology that makes it possible for computers and other devices to simulate human intellectual abilities and ability to solve problems. Comprehensive study on artificial intelligence may be traced back to Alan Turing’s development of the renowned Turing Test in the 1950s, which examined whether machines are capable of thinking. (Turing, 1950), and John McCarthy came up with the phrase “artificial intelligence” in 1955 when he organised the 1956 Dartmouth Summer AI Research Project. They suggest that “making a machine behave in ways that would be called smart if a human were doing so” is an issue with AI (McCarthy et al., 1955). Compared to humans, artificial intelligence can analyse data, both organised and unstructured, substantially faster and more accurately.

Principal Scientist and I/c Head, Division of Social Sciences and Training IIHR, Hessaraghatta Lake Post, Bangalore – 560 089, Karnataka

What is a funding pitch?

A pitch deck lets you present your business plan to potential investors when new funding is needed to develop the business. You don’t need a pitch deck to attract funding if your business is successful, growing organically and at the right level and scale for the market and your ambitions.

Abstract

Access to reliable and affordable irrigation is one of the most important enablers to increase agricultural productivity and income for farmers. An innovative Manual Axis Tracking Solar Pump model and its utility in providing affordable irrigation has been discussed in this paper. The proposed Manual Axis Tracking Solar Pump can increase output on an average 8%-12% more than fixed panel and is much cheaper than automated tracking. This paper deliberates upon the technical features that make the Manual Axis Tracking Solar Pump an advantage over its nearest competitor, the diesel pump. Government of India has already introduced various subsidy-based solar pump schemes and most of them are not popular because of low discharge issue. The low discharge issue can be solved by this proposed optimum tilt-based Manual Tracking Solar Pump, whose sustainable market penetration is suggested through various strategies in the paper, supported by case studies. The proposed entrepreneurship model not only opens a new era of agricultural business but also helps to reduce the GHG emissions.

Abstract

Trade Related Agreements on Intellectual Property Rights (TRIPS) widely affects the agricultural sector which is largely unorganised in India. At the same time this sector remains the bread winner for majority of the population of the country. The Intellectual Property Rights (IPRs) affect the extensive and intensive margins in agricultural trade. This paper draws attention of enterprises in the field of agricultural biotechnology which has genetic modification (GM) as one of its core activity. GM is of benefit in terms of value additive features but also of great concern for the community in conservation of biodiversity. Food & Agricultural Organisation (FAO), being aware of the pitfalls of implementing IPRs in agriculture, constituted an expert panel to study the issues pertaining to the sector. They came up with very clear directives to the FAO on the course of action. This paper aims to focus on this area to identify the micro-level dynamics of IPRs in agriculture and its effects on the rural enterprises in India. The impact of IPRs and its ramifications, the issues of agricultural productivity and its future trajectory, are to be understood from the perspective of an entrepreneur’s policy decisions. This will lead to identification of policies that would help in harnessing IPRs for the growth of Indian agriculture.

Introduction

Mahatma Gandhi once said “India lives in its villages” and looking at the present scenario from the social, economical and political perspectives this statement seems valid even today. According to the World Bank collection of development indicators,around 65.33 percent of total population of India was reported to be Rural population in year 2019. Rural population refers to people living in rural areas as defined by National Statistical offices. Since more than half of the total population of India resides in rural areas Rural Development which is concerned with economic growth and social justice, improvement in the living standard of the rural people by providing adequate and quality social services and minimum basic needs becomes essential.

Superficially, rural development seems to be a simple task but, in reality, it is not. Rural development is based on sustainable development with available resources. Post- Independence era has seen many rural development programmes through different five-year plans. Alleviating poverty, employment generation, more opportunities for generating income, and infrastructure facilities are emphasized through the policies and programmes of the government. Along with this, the panchayat raj institutions have also been initiated by the government to strengthen the democracy at grass roots level. But in India, the scope of development is not narrow but very wide, as it includes not just the economic development but the growth on social front, quality of life, empowerment, women and child development, education and awareness of its citizens. The task of development is so huge and complicated that just implementing government plans is not sufficient to fix the problem. To achieve this, a holistic vision and collaborative efforts was needed which involves various departments, agencies and even NGOs. Owing to such a great need, the number of NGOs in India is increasing rapidly and, large number of NGOs are working for improving the livelihood of rural people.

Abstract

This paper studies the role and status of Indian Agricultural Market Intelligence System (IAMIS) in improving the economic returns of agri-sector in India. Marketing intelligence makes agricultural marketers, including agri-entrepreneurs, aware and updated and reduces risk in decision making. India produced 275.112 million tonnes of food grains in 2016-17 and the projected requirement is 311million tonnes in 2030. Income of farmers has increased at a CAGR of 10.61% and number of farmers has declined at a CAGR of -0.25% from 1993-94 to 2014-15. Acreage remains stagnant. Given this background, to exploit full potential of agricultural production, market intelligence has a great role. The DES and Department of Food with their 435 market information systems (MIS) units transmit daily information through public media. The essential prerequisite of ensuring farmers’income is that they need credible information about “likely price situation”. Agriculture Marketing Intelligence System (AMIS, 2011) has emerged with the aim to provide services in agriculture and allied sectors. ICAR (1991) took initiatives under World Bank to assist National Agricultural Innovation Project (NAIP) and Export Market Intelligence Cell (EMIC) was set up in Tamil Nadu with ten State Agricultural Universities. This paper uses globally available price forecasting models (ARIMA, GARCH, etc.)on 20 crops to provide an idea of the existing status and policies in agricultural market intelligence.

1. Introduction

Micronutrients are essential nutrients required in small quantities but play a crucial role in human health and productivity. Key micronutrients include iodine, iron, zinc, and vitamins A, B6, and B12 (Godswill et al., 2020). Zinc deficiency, a common micronutrient shortfall, is prevalent not only in developed countries but particularly in impoverished nations. It can affect individuals of all ages, with young children and breastfeeding women being the most vulnerable. Addressing zinc insufficiency through zinc supplementation or diets rich in animal protein sources has shown promising results in promoting growth and reversing hypogonadism. Subsequent research has revealed that inadequate zinc consumption in the diet is the primary cause of this hypogonadism syndrome. Since the identification of zinc deficiency as a health concern in 1961, there has been a noticeable increase in interest in the biochemical and clinical aspects of zinc nutrition (King and Cousins, 2006). In this paper, we provide a comprehensive review of the physiological functions of zinc, zinc bioavailability (including inhibitors and enhancers), the human requirement for zinc, factors affecting zinc absorption, consequences and causes of zinc deficiency, evaluation of zinc status, and prevention strategies for zinc deficiency, focusing on the use of zinc-fortified foods.

Introduction

Hunger and all forms of malnutrition continue to cause widespread suffering throughout the world. Malnutrition in children commonly leads to poor growth and poor physical and mental development, increased morbidity and, all too often, death. Among adults, malnutrition leads to lethargy, frequent illness and poor health, reduced physical capacity to do work, poor pregnancy outcomes among women, decreased cognitive function and a loss of learning potential and productivity. Widespread hunger and malnutrition also serve as severe impediments to social and economic development at both community and national levels. After years of steady progress, recent setbacks in the fight against hunger and malnutrition arising from the combined effects of high food prices and the global economic downturn coupled with the continuing problems of underdevelopment, civil strife, inadequate food supplies, social discrimination and environmental stress, jeopardize the earlier hopes for achieving the poverty, hunger and nutrition-related Millennium Development Goals (MDGs).

According to FAO, there were 105 million more hungry people in 2009 than in the previous year and the number of malnourished people now stands at 1.02 billion. In the worst-affected countries, individual productivity losses due to malnutrition are equivalent to 10% of lifetime earnings, resulting in gross domestic product (GDP) losses of up to 3%. Around the world close to 10 million children die before their fifth birthday every year, over one-third of which are associated with under nutrition. One in three developing-country children under the age of five - 178 million children – are stunted due to chronic under nutrition and poor health, and some 148 million children are underweight. Micronutrient deficiencies or “hidden hunger” affects around 2 billion people worldwide or about one third of the world’s population. These vitamin and mineral deficiencies, especially of iron, iodine, zinc and vitamin A, lead to poor physical growth and development, lowered mental capacities, reduced productivity, impaired immune systems, blindness and death - all of which are preventable.

Introduction

Food and nutrition security is the basic requirement of human development. Among the ten global burden of diseases, six are connected with diet related factors. Food and nutrition security is also closely related to other factors like socio economic status, geography and demography. Asia, Latin America and Africa hosts world’s most of the undernourished population. Among these regions South Asia is considered as one of the hotspots of malnutrition, in which India is the major contributor. Fifty seven percent of population cannot afford healthy diet in South Asia.

Over the centuries of remarkable economic growth in India concomitant reduction in under nutrition has not been witnessed and this dilemma is called Indian enigma (Gillespie et al 2012; Sengupta 2019). In India among the different socio economic categories, undernutrition has highly been manifested among SC and STs (Gillespie et al 2012; NNMB 2009).The reasons of food and nutrition insecurity are directly linked to remoteness, dire poverty and dysfunctional food security programmes (Khera 2011; UNICEF 2014). Poor and landless among them are mostly falling prey to chronic food insecurity. Coupled with reduction in locally available dietary inputs, rising food expenditure also compel poor to cut back the quantity and resort to low priced calorie dense food (Smyth & Sweetman; 2010). Therefore, poor people’s diet assume to fraught with starch, which leads to nutritional imbalances and resulting in to various lifestyle diseases like diabetics among them. This situation necessitates the need of local, sustainable household food production through home nutrition gardens. Many studies testify the impact of household level food crop cultivation in addressing malnutrition. Kuhnlein & Raceveur 1996; Pimbert 2009; Vira et al 2015 argues inadequate diets are associated with the “delocalization of food supply” and disruption in existed food systems. Therefore, in general literatures on agriculture and nutrition elicits the positive correlation between cultivating food crops and nutrition security (Gillespie et al 2012; Hossain et al 2016; Viswanathan et al 2015). In this context, home nutrition garden programmeassumes greater significance in countering malnutrition among Paniyan community in Western Ghats region of Wayanad district of Kerala.

Introduction

After so many decades, the new education policy comes in its new form in 21st century. This policy seeks to offer everyone access to an equal, equitable, and fair education. The NEP 2020 represents a significant advancement in the field of education in India, with an emphasis on primary through higher education. It is based on the idea that education must foster the development of not only higher-order cognitive abilities-such as critical thinking and problem-solving skills-but also social, ethical, and emotional capacities and dispositions. These higher-order cognitive abilities include both the foundational abilities of literacy and numeracy and higher-order cognitive abilities. It includes- recognizing, identifying, and fostering each student’s individual abilities by educating parents and teachers to support a student’s overall growth in both academic and extracurricular areas, by the 3rd grade, all children will possess fundamental skills in literacy and numeracy, it will provide students multidisciplinary and holistic education to ensure the coherence and integrity of all knowledge. The policy manifested 22 guiding concept, some of them are conceptual comprehensive, flexibility and holistic development. These ideas will serve as the foundation for the whole Indian education system (Shamsu, 2021). The New Education Policy 2020 already incorporates vocational training for students’ holistic development, A study demonstrates a positive relationship between vocational choice of the subject and variables of personality, traits, parents’ involvement, achievements, motivation, and occupation information, (Kaur,1992)but including entrepreneurship in this policy would expose our students to more opportunities because entrepreneurship is the process of taking a risk to launch a new business with the intention of making a profit.