eChapters

2.1 Communication comes from word

‘Communi’ means common. To establish commonness between two individuals is communication. Communication is to share information, idea, and attitude or tuned together for a particular message.

Sambit Sharma, Chairman, CTN Limited (CTNL) received a letter from the Chairperson of 3^rd Pay Revision Committee (PRC) for Public Sector Undertaking (PSU) of India. The letter inter alia sought feedback on existing Performance Management System (PMS) at CTNL and suggestion for its continuity or modification, if any. In past also, CTNL's suggestions on various human resources (HR) matters had been valued by the Committee and many of those suggestions were retained in their final recommendations to the Government of India. Mr. Sharma, off late, had heard many stories, both positive as well as negative, about the PMS within CTNL and was therefore contemplating to thoroughly review the system. He marked the letter to Ratish Agarwal, Director (HR), CTNL to take necessary action.

Random workplace surveys in the UK have proven that the staff can get pretty steamed up over hot drinks. Nine years ago, London Underground staff, in fact, threatened to go on strike when kettles were introduced to replace tea urns. Their grouse: it will make them late for shifts. When the credit crunch dried up the free watering holes in many companies, a survey by uSwitchforbusiness.com in 2010 claimed that trouble was brewing. It warned: "Cutting out the free cuppas may add to the bottom line, but there may be a far greater price to be paid in staff morale." Tea or coffee - free or not - is the preferred poison at work.

ABSTRACT

The law of intellectual property has assumed utmost importance the World over, in the recent past and it is being considered as one of the most important subjects of law in view of its implications on economic, social and cultural realms. The term “intellectual property” has come to be internationally recognized as covering, patents, industrial designs, copyrights, trademarks, know-how and confidential information or trade secrets. This paper presents an overview on nature and scope of these elements of IPR.

Liquid milk is the cheapest form of milk whereas value added products like yoghurt and paneer, already popular in India are ways to earn a higher income with some raw materials. Farms should focus on dairy herd improvement, herd management etc. Milk and dairy products are always very helpful to farmers for a constant source of income besides their regular farm products. They do not required to expend extra for their feeding if the number of cattle are less. With slight extra care they can earn enough to meet their daily expenses. Cows, buffalo, all the milk giving animals are easy to care.

ABSTRACT

This paper provides an account on the origin of the concepts of IP, gradual development and their culmination at the TRIPS.

Introduction

Intellectual property rights form the most prominent and ever-expanding category of rights in the 21^st Century. It differs from other proprietary rights in many respects and prevails in most articles of law, which influence our daily life. The economic significance of intellectual property rights has made it a subject of global political interest. In the broader sense, the term “intellectual property rights” connotes different categories of rights such as patents, copyrights, trademarks, designs, plant varieties, semiconductors, geographical indications, trade secrets and data exclusivity with varying scope

What is Artificial Intelligence

‘Artificial’ is taken to mean a property of a human-made machine. ‘Intelligence’ will be that when something is able to perform a new action or change its state to achieve the optimal response it could perform given external inputs. This term is coined by- John McCarthy (American computer and cognitive scientist) during 1956 So, AI is basically a machine able to mimic human intelligence by having the ability to predict, classify, learn, plan, reason and perceive.

AI is an emerging technology in the field of agriculture. AI-based equipment and machines, has taken today’s agriculture system to a different level. This technology has enhanced crop production and improved real-time monitoring, harvesting, processing and marketing . The latest technologies of automated systems using agricultural robots and drones have made a tremendous contribution in the agro-based sector. Various hi-tech computer-based systems are designed to determine various important parameters like weed detection, yield detection and crop quality and many other techniques.

Introduction

In the annals of history, the term “Renaissance” evokes images of a time marked by profound cultural, artistic, and scientific rebirth. The Renaissance of the 14th to the 17th century was characterized by an extraordinary surge in creativity and intellectual achievement, which laid the groundwork for the modern world. Today, we find ourselves at the cusp of a new Renaissance—a Digital Renaissance—propelled by the rapid and relentless advancements in technology. This new era, like its historical counterpart, is marked by a transformative shift that is redefining every aspect of human life, from how we work and communicate to how we learn and govern.

This chapter delves into the essence of this transformative era, exploring the fundamental technological innovations reshaping our world and their far-reaching impacts on society. We will examine the pivotal technologies driving the Digital Renaissance, including artificial intelligence, blockchain, the Internet of Things (IoT), and other emerging technologies such as virtual and augmented reality and 5G networks. By understanding these technologies and their applications, we can appreciate how they collectively contribute to a digital transformation that is as revolutionary as the artistic and scientific achievements of the past.

2.1 Function

A variable ‘Y’ is said to be the function of an other variable ‘X’ if for every value of ‘X’ there exists a corresponding value of ‘Y’. It is denoted as Y = f (X). The function f (X) is a relationship between two variables (Y, X) which associates any given number x with another number y.

A function is a mapping or transformation of x into y and is denoted by y = f(x). The variable X represents the elements of the domain ‘D’ and is called the “independent variable”. The variable ‘Y’ represents the elements of the range ‘R’ and is known as the “dependent variable”.

The digital age has revolutionized the way we live, work, and interact with the world around us. Digital transformation has become a crucial imperative for businesses of all sizes and industries, enabling them to not only adapt to the changing landscape but also thrive in it. (De Lucas,2021). The rapid advancement of technologies such as 5G, cloud computing, big data, artificial intelligence, IoT, and blockchain has opened up a plethora of opportunities for enterprises to enhance their operations, improve customer experiences, and gain a competitive edge. (Anjali et al, 2023). Businesses can increase their reach, automate jobs, obtain insights from data, personalize services, and streamline procedures by utilizing these technologies. They must reconsider their business models and implement more flexible and agile strategies in response to these exponential changes. (Bansal et al, 2020, Fenech et al, 2019).

Introduction

Information and communications technologies (ICT) is defined as a diverse set of technological tools and resources used to transmit, store, create, share or exchange information. These technological tools and resources include mobile phones, computers, the internet (website, blogs, emails), live broadcasting technologies (radio, television and webcasting), recorded broadcasting technologies (podcasting, audio and video players, and storage devices) and telephony.

Information and Communication Technology (ICT) in agriculture can act as a driving force in the development process. It facilitates marketing decisions, directs the competitive process and simplifies marketing mechanisms. Accuracy, Availability, Applicability and Analysis are the four ‘A’’s of marketing information; a farmer may decide how much to produce, when and where to sell and a trader may expand trade (Behera, 2015).

Introduction

The floriculture industry is changing quickly around the world. Due of globalization’s impact on revenue generation in various regions of the world, flowers are consumed per person in the majority of nations. Floriculture has a long history in India. Ancient Sanskrit classics like the Rig Veda (C 3000-2000 BC), Ramayana (C 1200-1300 BC), Mahabharata (before the 4th Century BC), Shudraka (C 100 BC), Ashvagodha (C 100 AD), Kalidasa (C 400 AD), and Sarangdhara (C. 400 AD) all make mention of flowers and gardens (C 1200 AD)(Dadlani, 2021).In many nations around the world, growing flowers is one of the industries’ tactics. India began producing flowers a few years ago, and the industry is now one of the nation’s major areas for expansion and change. Both socially and economically, floriculture is very advantageous. The trade in cut flowers has grown dramatically recently, both domestically and internationally. The freshness of the flowers for a longer period of time without losing their aesthetic value is what gives a flower its attractiveness. There is a massive loss in the value of cut flowers along the marketing channel, which may be 50% of the farm’s worth (Bhattacharjee, 1999).

Introduction

Lavender (Lamiaceae family) produces characteristically lavender- coloured (purple) flowers, although pink, white and green forms of some species also exist. There are approximately 20 species of lavenders with hundreds of various genotypes differentiated by variations ranging from morphology to chemical composition of essential oil. Cultivation of lavenders for essential oil is thought to have begun in the 16^th century. Recently there has been an upsurge of interest in lavender as a medicinal herb crop. Lavender is a perennial herb and is a native of the western Mediterranean and the eastern coast of Spain, France, Switzerland, North Italy, Corsica and North Africa. Lavender and lavandin oil have long been the major essential oils produced on the southern slopes of the French Alps. The oil possesses refreshing, sweet aroma and blends with many other essential oils. Therefore, it is widely used in perfumery, cosmetics and medicines.

A thorough review of existing literature forms the cornerstone of any specific investigation. Research does not occur in isolation; rather, it is built upon the accumulated knowledge, insights and relevant findings of the earlier studies. As the part continues to shape the trajectory of future enquiry, examining prior research provides valuable guidance, conceptual clarity and a framework within which the present study can be situated. Recognizing this, efforts were made to systematically collect and review scholarly contributions that bear relevance to the present investigation. Although contract farming has emerged as an increasingly important institutional arrangement in Indian agriculture, the body of literature availableparticularly in the discipline of Agricultural Extension-remains comparatively limited. Much of the research attention has traditionally been directed toward areas such as the adoption of agricultural technologies, while the broader socio-economic and behavioural dimensions of contract farming have received relatively less systematic analysis. This creates a noticeable gap that the present study seeks to address.
Despite these limitations, the available research offers meaningful insights into how contract farming shapes rural livelihoods. Studies point to the potential for income enhancement, employment generation and poverty reduction, while also highlighting diverse socio-personal and psychological attributes of farmers that influence the participation and outcomes. Moreover, research also identifies several constraints-ranging from institutional and infrastructural barriers to communication gaps, that potentially affect the effectiveness of such arrangements.
For the sake of clarity and coherence. The literature reviewed has been organised under the following thematic headings:
I. Contract farming and poverty reduction in terms of income generation- studies that explore how the participation in contractual arrangements with agribusiness firms contributes to farmers’ earnings, household income security and poverty alleviation.

I. PUBLIC POLICY CONCERNS

The working of the Trade Related Aspects of Intellectual Property Rights Agreement (TRIPS) Agreement, 1995 along with World Intellectual Property Organization (WIPO) and the jurisprudence developed for the last twenty years is a testimony to the fact that although TRIPS is geared to promote the protection of intellectual property rights internationally, yet some controversial public policy issues need to be addressed and solutions devised for addressing these public policy issues otherwise there is a possibility of seeing the demise of TRIPS Agreement or sidetracking it by some other methods which may not be conducive for maximizing the welfare of the international trading community. As all of us know that intellectual property and international trade are mutually inclusive and the minimum standards set forth in the TRIPS Agreement are economically value oriented. The trade offs among and between the members of the WTO need to be balanced on an even keel, otherwise the possibility of camaflouging the TRIPS Agreement and the attendant jurisprudence becomes real. The TRIPS Agreement addresses seven categories of IP rights such as; Copyright and related rights; Patents; Trademarks and Service marks; Geographical Indications; Undisclosed Information or Trade Secrets; Industrial Designs ; and Layout Designs of Integrated Circuits and read with other WIPO Treaties obligates the members of the World Trade Organization (WTO) to reduce distortions and impediments to international trade by taking into account the effective and adequate protection of intellectual property rights as well as the procedures for the enforcement should not become barriers to international trade. The TRIPS Agreement also recognizes the need to cater to the special needs of the developing and least developed countries.

I. INTRODUCTION & OVERVIEW

Intellectual property rights may be defined as the legal relationships that arise out of an individual’s creative gifts and the communication to society of his or her intellectual creations. Intellectual property is challenging as well as rapidly widening horizon of law. The purpose of law is to encourage and reward creativity and intellectual effort. The prominence of this branch of law in India is partly due to India’s economic structure and its geographical position in the world. Many international companies operate in India either directly or through licensees or agents. Numerous goods, services, and technological developments have overseas origins. Foreign companies often control their interests through contract but they invariably do so by means of copyright law, obtaining of patents or by registration of trade-marks and designs. It follows that in particular circumstances intellectual property remedies are most convenient method of maintaining control, or at least a useful adjunct to other remedies based on contract. Another important factor is the upsurge in “piracy” that is occurring not only in India but also in almost every other part of the world. Piracy may originate outside India, or, it may also originate in lndia. While devising legal apparatus for the welfare and protection of creative people, we must not lose sight of the public interest in the greatest measure of access to information and culture. Intellectual property rights are significant wealth- creating assets and their protection and commercialization are of increasing economic significance. In past the value of such rights was often overlooked and it is only in recent years that the economic potential of intellectual property has started receiving greater recognition. The dawn of the third millennium which has led to the emergence of knowledge capitalism with emphasis on intangible assets such as knowledge, competencies and intellectual property is a defining movement in the history of mankind. It is a defining moment in the history of mankind because the historical forces set in motion by the digital revolution has spawned a new civilization characterized by path breaking inventions and technological innovations and the opening up of the electronic frontier. It is an age of digital renaissance which combines the marvels of the Age of Discovery and the excellence of medieval Renaissance rolled into one. As a result of the information technology revolution there is a transition from industrial society to information society. Convergence of computer networks and communication technologies facilitated by the digital revolution has given birth to Cyberspace which in turn has ushered in knowledge economy. Hence, the intellectual property law faces challenges. In this background the concept, nature and development of intellectual property rights are proposed to be examined. The paper will be divided into V more parts. Part II of the paper will outline the meaning concept of intellectual property and range of subject matter protected by law, part III will examine the jurisprudential justifications of intellectual property protection, part-IV will explore the evolution and development of intellectual property rights under international law, part-V will demonstrate the evolution and development of intellectual property rights under Indian law. And part-VI will conclude the subject.

17.1 Introduction

Factor-factor relationship is concerned with the possibility of substituting one input factor (X1 ) for another input/factor (X2 ) for producing a given level of output. It answers the crucial question of finding out the optimum or least cost combination of two or more resources in producing the given amount of output. The two fold objective of factor-factor relationship is:

Milk

Importance

Milk contains approximately 86% water, 4.7% sugar (lactose), 4.1% fat, 4.2% protein and 1% minerals. It supports the growth of micro-organisms and thus is prone to contamination. The purpose of milking a dairy cow is to obtain milk that is fit for human consumption. Milk from the udder of a healthy cow contains very few bacteria and to ensure that it remains fresh for long it should be handled under conditions of good hygiene. Unclean milk can be a source of disease to the consumer, rejected at the market and so is a loss to the farmer, does not keep for long and is not good for processing.

Introduction

ICT in agriculture is an emerging field focusing on the enhancement of agriculture and rural development. It involves applications of innovative ways to use ICT in rural domain. The advancement in ICT can be utilized for providing accurate, timely, relevant information and services to the farmers, thereby facilitating an environment for more remunerative agriculture. (Mahant et. al. 2012). Information and Communication Technology (ICT) in agriculture can act as a driving force in the development process. It facilitates marketing decisions, directs the competitive process and simplifies marketing mechanisms. Accuracy, Availability, Applicability and Analysis are the four ‘A’’s of marketing information; a farmer may decide how much to produce, when and where to sell and a trader may expand trade (Behera, 2015). Social media is the new upcoming area in agricultural marketing that has blogs, microblogs, pages, groups etc. It saves time and cost of the farmers for getting information. Facebook is the most likely social media for pages and profiles.

Introduction

Agriculture forms the backbone of the Indian economy. Although there has been large industrialization in the last 60 years, agriculture still occupies the prominent place of importance (Banarsi Lal, 2019). The agriculture sector contributes about 20 per cent of GDP in India (MoF, 2020-21). Both the agriculture and livestock sectors provide employment to 52 per cent of the work force (Rathod and Dixit, 2019). In India, most of farmers have small average holdings. Agriculture marketing can play important role in increasing income of farmers with same landholding. Agriculture plays a vital role in India’s economy. 54.6 of the total workforces is engaged in agriculture and allied sector activities (Census 2011) and accounts for 18.8% (First Advance Estimates) of country’s Gross Value Added (GVA) for the year 2021-22 (at current prices). Agriculture sector needs structured and functional markets, preferably in the vicinity of farmers, to drive growth, employment, remunerative prices and economic prosperity in rural areas of the country.