eChapters

Introduction

The recognition of environment as the desired precondition for human existence and development both by Millennium Development Goals (MDG) as well as Sustainable Developmental Goals (SDG) unquestionably shows its importance and necessity. The impact of climate change is fast getting into our understanding and are realizing the enormity of the situation. Consequently, global environmental issues are a growing concern among the people and communities of various regions today. The impending ecological disasters have forced the right-thinking people and organizations to seek an alternative in the form of managing natural resources without jeopardizing the developmental activities. The challenge is to enhance the standard of living compatible with ecology and environment. This underlines rather unquestionably the need to pursue a line of lifestyle and development design that is compatible with nature and the issue of the environment cannot left to languish at the bottom of priorities.

Introduction

One of the main challenges in sustainable farming is determining the patentability of living organisms, including genetically modified crops and biotech innovations. Balancing the rights of inventors and the public’s access to agricultural resources can be so complex the Seed saving and farmer’s rights Seed saving is a traditional practice where farmers save and reuse seeds from their harvest. However, some intellectual property rights (IPR) regimes restrict farmers’ ability to save and exchange seeds, potentially limiting their autonomy and leading to dependence on commercial seed suppliers. Biopiracy and traditional knowledge Protecting traditional knowledge and preventing biopiracy is a significant concern in sustainable farming. Nearby agriculturists and inborn individuals habitually have imperative conventional information approximately plant sorts and rural procedures that’s esteemed, and they are decently compensated for their endeavors. Maintainable advancement became a major worldwide agenda thing within the afterward decades of the 20th century! According to the Brundtland report from 1987: “Our Common Future,” provided the most recognized concept of sustainable development, meeting future demands without sacrificing existing practices to be adopted for future aspects. (Ahmed Abdel-Latif, 2021). While a few Intellectual property rights have been pointed out such as the plant breeder’s rights trademark, security of plant assortments and ranchers’ rights (PPV and FR), topographical signs, and exchange insider facts are exceptionally significant to horticulture. In expansion, format plans for chips particularly planned for farming; logical papers, and tv programs covering thoughts related to horticulture and partnered segments must be considered. (Datta, 2016).

Introduction

For upliftment of the Indian economy agriculture plays an important role as it has contributed immensely. Nearly, three quarters of India’s family depend on rural incomes. Majority of India’s poor live in rural areas. Most people depend upon the crops, vegetables, fruits grown by these rural population. India’s food security is depended upon the inputs made by the farmers which has been a reason for increasing food insecurity in India. To meet with this accelerated pace a productive, competitive, diversified and sustainable agriculture sector needs to be introduced (The World Bank, 2012).

India being a global agricultural powerhouse, is the world’s largest producer of millet, pulses and spices and also has the largest cattle herd in the world, India also produces largest amount of wheat, rice and cotton. Agriculture is a part of India’s culture and tradition. In India, the culture, tradition and festivals are in a way related to different crops grown by the farmers. Along with this agriculture is deeply rooted with the community lifestyle in India. The community freely share their knowledge related to growing, sowing and harvesting of crops, they also distribute or share the produced crops among each other freely (OECD, 2018).

Onion growth, bulb initiation, yield, quality and storage life are strongly influenced by temperature, photoperiod, soil, moisture and crop establishment. Different cultivars require specific day lengths and temperature ranges, making regional variety selection and planting schedules essential. This chapter explains the environmental requirements of onion and the consequences of unsuitable conditions, including premature bolting, double bulbs, poor development and disease susceptibility. It examines soil preparation, planting geometry, direct seeding, transplanting and precision establishment. Modern approaches—including sensor-based environmental monitoring, Internet of Things systems, predictive modelling, precision seeding and machine-learning-supported input management—are presented as tools for improving uniformity, resource efficiency and climate adaptability.

Introduction

Among the various countries worldwide, such as China, Kenya, and Sri Lanka, India stands as a significant player. In 2016, China and India collectively accounted for over 60% of the world’s total tea production. Furthermore, India holds the distinction of being the foremost producer of black tea, while China and Japan lead in green tea production. In India, Assam and Darjeeling are recognized as the primary states for tea production, while the Nilgiris and North-East regions also contribute significantly, playing a crucial role in boosting the country’s economic growth.

Assam annually produces over 400 million kilograms of tea, making it the largest tea-growing region globally.Assam has the world’s biggest tea plantations, which are important for India’s economy. The state is near the Brahmaputra River and shares borders with Bhutan, Bangladesh, and Myanmar. Because of its geographical location, this region encounters significant rainfall, especially during the monsoon season, with daily precipitation reaching as high as 250 to 300 mm (10 to 12 inches).A daytime temperature reaches to around 36 °C (96.8 °F), fostering greenhouse-like conditions of intense humidity and heat. The unique malty flavor for which Assam tea is renowned is shaped by the pivotal role played by its tropical climate.

Communication is a key to understand things between two people. Today’s communication is entirely different from pre-historic era and has taken many evolution throughout the years. Before alphabets, signs, symbols, letters and telephone evolved, communication was restricted to interpersonal interaction (i.e.) from one person to another in the form of gestures. It is in other terms called non-verbal communication. Today, communicating between two or more people has become too easy that one can communicate with more than 10 members at a time which is in technical means called conferencing.

The growth of internet has paved way for innumerable means of communication. In other words it can be told as, communication is re-defined by technology. Texts, email, tweets, tele and video conferencing have widely saved much time of people and made them recipients of today’s fast moving world.

Communication beyond history

Ancient nomads used to communicate with the help of drawings and paintings. Chauvat Cave in France is one such example which proves that communication through cave painting had taken place 30,000 years ago Before Christ (BC). Throughout the world many such cave painting monuments has been discovered. One in South Sulawesi, Indonesia and Coliboaia Cave in Romania gives an idea about how communication would have prevailed among people those days.

Later came symbols. Historical evidences prove that, symbols were used by people around 10,000 B.C. Through rock carvings pictograms were developed by ancient people to tell a story to their next generations through logographic images. It is said that, culture among human groups have evolved through rock carvings. Later, ancient cultures developed ideograms. Egyptians had their own style of communication called Hieroglyphs. Chinese created their own characters. Lastly, the alphabets re-defined language and communication was developed around 2000 BC.

Introduction

The phrase “sustainable” has been used so much in recent years-and frequently so imprecisely—that for many people, it has become meaningless or confused, more of a rhetorical chant than a source of useful advice. Lester Brown, the founder of the World Watch Institute, defined a sustainable society as one that can meet its requirements without compromising the opportunities for future generations. This definition is the one that we come across most frequently. Brown wrote this description in the early 1980s. The Brundtland Report, a 1987 United Nations report, addressed this issue and defined sustainable development as development that satisfies present demands without jeopardising the ability of future generations to satiate their own. Despite their obvious limitations speaking simply of human wants, for example, without reference to the natural world-these are significant moral exhortations. They do serve as a helpful reminder that it is our duty to provide our kids and grandkids with an equally abundant planet as we did, but they offer no guidance on how to truly create a sustainable society. When air, water, and minerals interact with living things to fill a specific region, it is referred to as an ecosystem (Tansley, 1935). This word was first used in 1935. Before then, the main goals of land management had been to provide a single item, like food or lumber, or to conserve a single, iconic species.

Introduction

It is common that after a rocket start, entrepreneur’s lack the motivation to scale up business and eventually fails to succeed in the market. There are many factors that may lead to such failures or even success stories, the most important being the entrepreneurial skills and traits that enable business to sustain in the competitive world.

What makes an entrepreneur competent in running a business? According to Fisher and Koch (2008), ‘Entrepreneurs are born; the advantage that they derive by birth being the natural advantage. However, we have changed our mindset now-a-days, that it is possible to nurture (make) an entrepreneur; the connotation points out that, right kind of education and training can inspire people with capacities to become motivated to be an entrepreneur.

In this chapter, our focus will be on identifying the entrepreneurial capacities in oneself, after reviewing the essential characteristics and traits that an entrepreneur should possess. Also we try to put forward a framework for entrepreneurship, fitting into the canvas of a food based entrepreneur.

Group contact method in communication involves engaging with multiple individuals simultaneously to convey information, facilitate discussions, or stimulate collective action. It encompasses various techniques such as group meetings, result demonstrations, method demonstrations, and study tours, among others. The primary aim of group contact methods is to leverage the power of collective engagement to disseminate knowledge, foster collaboration, and promote the adoption of desired behaviors or practices within communities. These methods enable extension workers to reach larger audiences efficiently, promote peer learning, and create supportive environments conducive to positive behavioral change.

Result Demonstration

Result Demonstration involves showcasing the superior outcomes of a new agricultural practice to motivate its adoption within a community. It serves as an effective means of technology transfer, inspiring farmers to experiment with innovations themselves.

Objectives include illustrating the practical advantages of newly recommended practices, motivating community groups to adopt them, bolstering confidence among farmers and extension agents, and fostering innovation leadership.

Techniques

Planning and Preparation • Analyze the local farming context. • Select cooperative farmers with adequate resources and community acceptance. • Choose representative demonstration sites. • Establish a clear schedule of operations.

Changing Dynamics in HM

HM has transformed significantly; a lot because of changes in consumer behaviour, technological advancement, economic developments, regulatory changes, and growing consciousness of sustainability (Samaddar & Mondal, 2024). These changing dynamics have pushed customer’s expectations toward better and more personalized service (Law et al., 2024). Initially, the focus was on basic services and manual processes, but since then, the HM industry has embraced smart technologies like mobile apps, AI, IoT, and big data analytics. These developments have revolutionized the way customers interact; from merely checking in with their mobile phones, and controlling their room settings, to house-keeping and service delivery, thanks to AI-powered customization and automation. Using cloud services for managing properties and improving cyber security helps keep operations smooth and keeps data safe. Efforts to use energy and water more wisely show the industry's move towards being more sustainable. As the HM continues to evolve, industry stakeholders eye towards more personalized, efficient, and sustainable guest experiences. This would reflect the ongoing commitment to excellence and adaptation efforts to strive and evolve in the dynamic global landscape.

Division of PHT & Agricultural Engineering, IIHR, Hessaraghatta Lake Post Bangalore – 560 089, Karnataka

Food processing is the transformation of agricultural products into food, or conversion of foods of one form into other forms. Food processing includes various operations viz. grinding grain to make raw flour to home cooking to complex industrial methods used to make convenience foods. The processes and procedures used to transform one or more raw ingredients into a consumable product are all included in food processing units. Animal husbandry, horticulture, plantations, agriculture, and fisheries include the use of food processing facilities. It also includes other sectors that produce finished food goods using agricultural inputs. 

Introduction

Successful marketing is important to every business. Marketing is a critical tool for establishing awareness, attracting new customers and building lasting relationships. It is the process of planning and executing conception, pricing, promotion and distribution of your ideas, goods or services to satisfy the needs of individual consumers or organisations. It is as important to put adequate efforts on marketing your product or service, no matter whatever time you have dedicated to development of part of it.

We live in an electronic era, where the globe has shriveled into our fingertips. Customers are having lot of options to choose from. Information of what you need is reaching you within a click, that your decisions are often being guided by such information. Marketing uses communication and advertising tactics to persuade customers that your brand, including your products and services are exactly what they need. Marketing is thus crucial to your business which can have a bearing on the success rate and requires research, planning and appropriate budget allocations.

One of the important concepts in marketing is that of marketing mix. The elements of this mix are: product, pricing, physical distribution and promotion. Marketing management is that which optimizes the elements in the marketing mix, so that organisation is able to achieve its objectives while gaining customer utility. This chapter throws light on various aspects of marketing mix that an entrepreneur needs to focus upon to ensure success.

Once you have embarked upon the idea of doing (any) business, your concentration should be focused on doing things that should be relevant to maximizing returns and minimizing risks. Looking upon why businesses fail, one can find that it is usually because entrepreneurs are ill equipped to identify real business opportunities and take advantage of them, or they don’t anticipate and adapt critical changes or they fail to recognize or minimize real threats to business. Successful entrepreneurs are found to intensively pursue the path of planning by preparing business plans, for having foresight of critical incidents that would affect business and possible ways of action.

Principal Scientist and I/c Head, Division of Social Sciences and Training, IIHR, Hessaraghatta Lake Post, Bangalore – 560 089, Karnataka

Introduction

In the face of growing threat of accelerating climate change, global focus is shifting towards plant-based alternatives as a means for climate resilient ecosystems to meet the food requirements of global population. Such a change in priority is also seen in the growing global awareness towards a shift in daily ‘diets’ away from the meat-based ones towards healthier and balanced ones involving fruits and vegetables that provides cheaper yet nutritionally secure alternatives. A reiteration of this fact that speaks volumes about the changing priority is the UN declaration of the year 2021-22 as ‘the International Year of Fruits & Vegetables’ to raise awareness about balanced nutrition and to direct policy towards efficient management of production with minimizing post- harvest losses and wastage.

The term institutional support refers to provision of economic and social environment for industry and business. Institutional supports are needed in all the three stages of promotion of any entrepreneur i.e. inception stage, operational stage and expansion or diversification stage. It helps in creating awareness, capacity building, hand holding, incubation, mentorship etc. by means of financial support and policy advice. There are three dimensions of Institutional support, viz. Central Government, State Government and Non- government support system.
Central Government institutions providing support for entrepreneurship
development
a) Ministry of Micro, Small and Medium Enterprises
Here are some key institutions under the Ministry of MSME working towards entrepreneurship.
1. Coir Board
Established in 1954under coir industry act 1954
Location: Kochi
Objectives
• Promotes the coir (Coconut) industry and supports coir-based products.
• Provides training, research, and development support.
2. The Small-Scale Industries Board
• It is an advisory body in India aimed at promoting and supporting small-scale industries (SSIs). Year of Establishment: 1954.
• Location: New Delhi
Objectives
• Advise the government on policies related to the development and promotion of small-scale industries.

Abstract

The upsurge in global population rates has triggered a significant escalation in food demand across the world. This is accompanied by urbanisation and a pressing need for sustainable agriculture. In this context vertical cultivation of plants as well as breeding of livestock on vertically inclined surfaces, such as in skyscrapers and other high-rise buildings in urban regions has gained prominence. The dynamics of urban agriculture is captured through the case study of Urbagrow Aquaponics, an urban, aquaponic, soil-free, food garden based in Kolkata. The garden exhibits an assortment of aquaponic systems for growing a variety of vegetables as well as the tilapia and catfish. The systems make use of less water, require less work in man-hours and can grow vegetables in greater density than a traditional soil based food growing endeavour. A feasibility study has been conducted to explore the potential of scaling such a venture across myriad other high-rise buildings across Indian cities.

Abstract

Sustainable development and success in any field, agriculture being one of them, goes hand in hand with Innovation. To tackle the current growing problems in the agricultural sector, and long-term sustainability of the agri-ecosystem, agricultural innovations are needed that might bring new products or processes or open up new markets, thereby optimising the use of the limited resources to attain maximum benefits. The authors discuss innovation from the perspective of two dimensions: Technology and Market to illustrate four different kinds of innovation - incremental, architectural, radial and descriptive. This paper deals with the concept of innovation in agricultural field [referred to as agri-innovation] using illustrations of two innovative products namely Dragon Fruit and Water Hyacinth, both of which have significant role in the agri-ecosystem of India. The introduction of Dragon Fruit in a new market is illustrated as an agri-innovation. Efforts by state and private sector of introducing Dragon Fruit, a popular production in South & South East Asia to Indian markets are an example of Architectural Innovation. Also the most common weed Water Hyacinth is considered to be used in news forms so that it can be modified as a new product for a new market. The paper thus documents the suitability of these innovative agri-products in the current Indian market scenario.

Abstract

The agriculture and allied sector provide livelihood for 58% of India’s population. A large population and rising disposable incomes are key growth drivers. Growing external demand has increased its contribution to exports. The demand for processed food has also led to increasing requirements for agricultural inputs, hybrid seeds, machinery and fertilizers. Investment opportunities in storage infrastructure and agrochemicals also present immense opportunities. Organised retail has made India attractive for multinationals. The industry has a combination of multiple organisational forms, like associations, co-operatives, government (departmental) undertakings, foreign entities, trusts and companies, private and public. Unlisted companies encompass a vast range (private limited companies, family business, group-owned firms, and joint ventures are major actors.) The form and complexity of business ownership highlights Corporate Governance (CG) debate. Given this background, our objective is to understand the CG characteristics of unlisted agricultural and allied companies operating in India, the driving forces for improving CG practices, and the need for a policy framework in supporting good CG. We propose to examine the extent of control in the various types of entities and explore the mechanisms that contribute to the development of an efficient CG framework. Using data from the Prowess database, on 2,879 firms, from 2012-2013 to 2016-17, we analysed how CG problems are caused and how it can be alleviated. The results provide stakeholders and agri entrepreneurs with an overview of the policy and managerial issues that arise in the debate on CG of companies in this key sector. Finally, we conclude how the unlisted companies are likely to stimulate growth and development if CG mechanisms are enhanced.

Abstract

This paper is rooted in the issue of the failure of Green Revolution which was intended to achieve self-sufficiency in the agriculturally dominant country of India, following its independence. However five decades later, the current focus of the country is on engaging in a sustainable and economically feasible agricultural practice using principles of agro ecology. This paper tries to explore the potential of application of organic farming in a vast country like India. The author posits that organic farming can help India reverse the damage caused by Green Revolution by allowing for natural methods of agriculture rather than a severely mechanical form. This paper focuses on the modern concept of organic farming combining tradition, science and innovation, and the debatable issues surrounding organic farming particularly dealing with its economic feasibility and sustainability prospects. It is acknowledged that for the successful implementation of organic farming there has to be appropriate matching of the supply and demands the organic products. However, there is a need to address the challenge of adoption of organic farming in a diverse country like India because of its huge variance in education, income, living standards and health of the existing and potential consumers. The prospect of organic farming is discussed from the perspective of consumer awareness and state initiatives, in this paper.

The term “entrepreneur” was coined in America in the late 70’s. A few executives of major corporations in the United States left their jobs to start their own small businesses because the top executives in these companies were not accepting new ideas. Managers who have become entrepreneurs find amazing success in their new businesses. Some of them were dangerous to companies they left a few years ago. This type of businessman came to be known as entrepreneurs. Such a brain drain is a global phenomenon and is not limited to the United States. Industrialists around the world began designing routes and suspending the flight of their most prominent officers. In 1976 Norman Macras wrote to the London Economist that large successful companies should become ‘business partners’’.