eChapters

Introduction

In the verdant landscapes and bustling fields of India, the heartbeat of a nation pulses through its agriculture. For millennia, farming has been not just a livelihood but an intrinsic part of the cultural fabric, shaping traditions, festivals, and the very essence of community life. Yet, the modern agricultural practices, driven by the pursuit of higher yields, have strained the very soil that nurtured this civilization for centuries. In this crucible of tradition and progress, a beacon of hope emerges - regenerative agriculture - offering a path to restore, revitalize, and safeguard India's precious ecosystems.

Introduction

The Fourth Industrial Revolution or Industry 4.0 is the aggregation of advanced digital technologies into manufacturing and production processes. These technologies include Cyber-Physical Systems (CPS), the Internet of Things (IoT), big data, cloud computing, artificial intelligence (AI), and autonomous systems, which collectively facilitate smart manufacturing and interconnected industrial operations. When examining Industry 4.0’s wider ramifications, contradictions or fascinating facts surface. Its impact is widespread in society and the economy, even if it mostly concentrates on manufacturing. It may be seen in the service industry, urban development, and agriculture, among other areas (Ane & Yasmin, 2019; Kraus et al., 2022). Furthermore, the phrase encompasses not only the development of technology but also the evolution of organizational leadership and the significance of security and privacy in the digital era (Beattie & Wyer, 2019; ONIK et al., 2019). Overall, Industry 4.0 represents a transformative era where digital technologies are harnessed to create intelligent, interconnected systems that revolutionize traditional industrial practices.

Introduction

Rice (Oryza sativa L.) is a staple food of over half the world’s people and is grown on approximately 146 million hectares, more than 10 per cent of total available land. Ninety seven per cent of the world’s rice is grown by less developed countries, mostly in Asia. Post harvest losses are considered to be contributed by storage alone, and not much attention was paid to losses occurring during harvesting, transport, threshing, drying, milling and pre-milling treatments. Quantitative loss of food grains was the main concern of the producers and the consumers. Qualitative losses at various stages were not fully recognized, but systematic studies by different organizations revealed that these losses are enormous and should be prevented. These losses cumulatively could be as high as 40 per cent and are normally accompanied by loss of quality also. Quality loss of products can take place at all stages but more particularly during drying or curing of harvested crops, storage, and milling and pre-milling treatments. Post-harvest attention is essential if the grains of higher production are to be fully exploited. Also the quality loss occurring in food grains can be extremely serious if the farming community is not aware of them.

I. INTRODUCTION

Over the last few decades, protection of intellectual property rights (IPRs) has become a global issue. The existing international intellectual property rights regime has been governed by the Trade- Related Aspects of Intellectual Property Rights (TRIPS) Agreement.1 Inspite of maturity of intellectual property laws in post TRIPS era it still desiderate to established coherence with human rights laws particularly right to health and maintain a distance with the socio-economic dimension of intellectual property protection. On the other hand the international human rights instruments from the very beginning appear to be considerable to make certain links with intellectual property rights.2 The issue that is now debated that the adoption of the TRIPS Agreement provisions have serious impact on the realization of certain basic human rights such as the right to health because of non availability and affordability of much needed medicines for the poorer populations of the world particularly in majority of developing countries. Meanwhile TRIPS flexibilities as confirmed by the Doha Declaration on Public Health were adopted in 2001 by the global community to address medicines as public health issue.3 Keeping in view the above developments the problem of right to health and the relationship between medical patents and access to medicine in the case of the HIV/ AIDS and T.B epidemics is complex challenge in the context of the 2030 Agenda for Sustainable Development Goals in 2015 adopted by Member States of the United Nations in Sep, 2015. One of the aims of the agenda is to ensure healthy lives and promote the well-being of people of ages.4 In such a situation it is high time to revisit the existing intellectual property regime in the broader context to protect everyone who is likely to be negatively affected by intellectual property standards imposed by developed nations. Under this backdrop the present paper wishes to examine the various kinds of potential impacts of intellectual property regime on the realization of access to medicine as part of human right to health as universal entitlements amongst the most disadvantaged and marginalized peoples and communities in the broader context of sustainable development goals.

23.1 Introduction

The following Frank Kright, the knowledge situation can be classified into the following logical possibilities:

23.2 Perfect Knowledge

There would be no need for farm management experts if knowledge was perfect. If there were so technology, prices and institutional behaviour would be known with certainty for any period of time in the nature. But the concept of perfect knowledge is a fallacious one and does not represent the real world situation.

1. In ____________ market, future buying and selling of commodities will take place at current time

a) Forward

b) International

c) Perfect

d) Spot

2. Forward Contracts (Regulation) Act

a) 1952

b) 1962

c) 1958

d) 1963

3. _____________ had also recommended strengthening of existing commodity exchanges and forward markets commission

a) Kuhsro committee

b) Rangarajan committee

c) Forward market committee

d) Kabra committee

Introduction

Entrepreneurial and start-up firms share traits but also differ. It takes courage to start a new business, but not always with the latest technology. Founders of new companies, almost always based on new technology, take risks. Both types of firms must overcome limited resources and talent. Both entrepreneurs and start-ups seek to segment and expand markets. Starting a business involves risks, but start-ups face additional risks of innovation. (Rao, 2018).

The project is the very foundation of any business. As a result, the success or failure of a company is primarily determined by the project. In layman’s terms, a project is an idea or plan meant to be carried out. According to the dictionary, a project is a scheme, design, or proposal for something intended or devised to be accomplished. (MANAGE, 2013)

Beginners often wonder where to begin. Some options are obtaining power-water connections, pollution control clearance, approvals of weights and measures/drug control, and registration with sales and income tax departments. But, first, an entrepreneur must set priorities. (IGNOU, 2017).

Agricultural robotics addresses labour shortages, production demands, environmental concerns and the need for greater operational precision. This chapter examines unmanned aerial vehicles, autonomous ground machines, robotic manipulators, greenhouse robots and livestock systems. Enabling technologies include multimodal sensors, computer vision, navigation, control systems and artificial intelligence. Applications extend from land preparation, sowing and crop monitoring to weeding, spraying, irrigation, harvesting and post-harvest processing. Emerging approaches such as reinforcement learning, digital twins, swarm coordination and soft robotics are also explored. Technical reliability, high investment, connectivity, labour displacement and data ownership remain important barriers. Future development must prioritize accessible, affordable and farmer-oriented automation platforms.

Abstract

People are the most important and valuable resources of any organization. Dynamic people can build dynamic and growth-oriented organizations. No wonder that late Homi J Bhava advocated on identification and selection of a dynamic scientist and building a laboratory ‘for’ him and ‘around’ him and not the reverse, that is, building a laboratory with certain aim and then search a suitable candidate to steer it. Effective employees can contribute to the effectiveness of the organization. Competent and motivated people can make things happen and enable an organization to achieve its goal. Therefore, organizations should continuously ensure that the dynamism, effectiveness, competency, and motivation of its people remain at a high level. Human resource development is a continuous process to ensure the development of employee dynamism, effectiveness, competencies and motivation in a systematic and planned manner.

Introduction

Compared to the previous decades, the scope and power of intellectual property rights (IPRs) in agriculture and biotechnology has grown substantially and their international reach has expanded. The IP regime has set up the stage for healthy competition among research centres and industries for developing and seeking novel technologies. However, compared to developed countries, once the technology is created, not much attention is paid in the developing nations on their commercial, policy, environmental, ethical and societal implications. Hence, better techniques are needed for their management, to create policy and educate professionals to commercialize and govern them. Due to the critical role of technology in a competitive environment, strategic technology management is important for farmers and agri-enterprises too. The translation of nascent technologies into new products/ services and their commercialization requires some amount of hand-holding, mentoring and incubation support.

Introduction

Advertising agencies play a critical role in the marketing ecosystem by designing, planning, and executing advertising campaigns for businesses. These agencies act as intermediaries between brands and consumers, helping businesses effectively communicate their message. This chapter explores the role, functions, and impact of advertising agencies, incorporating both global and Indian perspectives.

Functions of an Advertising Agency

Advertising agencies provide a range of services essential for a successful marketing campaign. Their key functions include

1. Strategic Planning: Agencies conduct in-depth market research to identify target audiences and formulate effective advertising strategies. They analyze consumer behavior, competition, and market trends to design impactful campaigns.

Meaning of Advertising

According to Concise Oxford Dictionary, the word to advertise means to make generally or publicly with a view to increasing sales. The word ‘advertising’ is derived from the Latin word ‘advertese’ which means ‘to turn (the mind) to’. Advertising means providing adequate knowledge about some special product/service/idea to potential consumers so that they are stimulated to buy it. Adequate knowledge about a product means to let people know the name of the product, its function, size, price and place of its availability. The organizations providing service or idea give information regarding where, how and on what conditions their service or idea can be made available and how the same can be helpful to the people. Today is the age of competition. Consumers buy commodities after careful consideration. Under the circumstances, manufacturers are faced with the problem of how to motivate the consumers to buy their product. To find a solution to this problem, manufacturers make use of advertising.

Abstract
Abstract: India’s entrepreneurial landscape has evolved significantly, from ancient trade during the Kanishka Empire to the modern startup boom catalysed by the liberalization of the computer industry in the 1980s and the establishment of NASSCOM in 1988. The startup ecosystem gained momentum post the dot-com bubble, with historical roots tracing back to early 20th-century firms like IBM. The launch of the “Startup India” initiative in 2016 accelerated this growth, positioning India as a global startup hub. This study focuses on Maharashtra, India’s leading state with 3,661 recognized startups, ranking first in 2018 with 2,787 registrationsaccording to the Department of Industrial Policy and Promotion. With Mumbai and Pune as key startup hubs, the study explores the vibrant ecosystem, analysing its growth, challenges, and contributions to India’s economic landscape.
Keywords: Startup India, Entrepreneurship, Maharashtra, Startup Ecosystem, Liberalization, NASSCOM, Dot-com Bubble, Mumbai, Pune, Economic Development

Bio-stimulants are increasingly used to improve crop performance while reducing dependence on intensive chemical inputs. They include amino acids, protein hydrolysates, humic substances, seaweed extracts, beneficial microorganisms and plant- or microbial-derived compounds. These substances can influence root architecture, nutrient assimilation, hormonal balance, photosynthesis, stress tolerance and disease resistance. This chapter examines the effects of different bio-stimulants on onion seed germination, vegetative growth, bulb development, yield, quality and storage life. It discusses their modes of action, application methods and integration with nutrient-management programmes. Bio-stimulants are presented as promising components of environmentally responsible and resource-efficient onion production, while areas requiring further research are identified.

Data science supports precision agriculture by converting large and varied agricultural datasets into actionable knowledge. Information from soil sensors, weather stations, satellites, drones and smart machinery can guide field preparation, sowing, irrigation, fertilization, pest control and harvesting. This chapter examines data collection, storage, analytics, machine learning, predictive modelling and real-time IoT monitoring. It explains how these tools can optimize water, nutrients, energy and other agricultural inputs while improving productivity and sustainability. Implementation challenges include high costs, insufficient technical knowledge, privacy concerns and inadequate digital infrastructure. Emerging cloud, edge, blockchain and artificial-intelligence technologies are discussed as mechanisms for advancing climate-smart and data-driven agricultural management.

Abstract

The growth story of any economy depends upon availability of financial services; finance is the life blood of economy and financial system work like the heart of the economy to ensure availability of finance. Efficient mobilization of household saving and effective allocation to the growing credit requirement of the economy helps in sustainable development of the country. Government RBI and banking sectors are making tremendous effort to bring every section of the country into the mainstream financial system. Still there exists a significant gap between the growth expectations and the ground realities in context of ‘mobilization and utilization of funds’ that support inclusive growth of the country. There is also a significant disparity among the people of rural and urban area in availing the services of the financial system. There is a need of effective tools to bridge the gap and bring in every section of people from all parts whether rural or urban to take part in the mainstream financial activities. Mobile technology can act as a tool to develop a platform which helps us to extend the financial services in remote areas. Technology intervention helps banks to reduce their cost, to increase customer reach ability and in better management of business risk. E-wallet can be a good platform to penetrate the financial services.

Introduction

Given the interdependence of all ecosystem units and humans, education for supportable sustainable development (ESD) is a crucial educational tool. The Brundtland Report of 1987 also highlights a crucial element when it states that “everyone must have access to the basic necessities of life and the opportunity to realize their dreams of a better life for sustainable development.” In order to alter the prevailing beliefs and attitudes which people have about themselves, society, and the environment, ESD — which is mapped out on the three pillars of the economy, society, and environment—plays a crucial role. The core tenets of ESD are those that support sustainability, including social tolerance, gender equity, intergenerational equity, poverty reduction, and environmental preservation and renovation.

The Rio Declaration, which outlines 27 sustainability principles, makes this claim. As they support the development which is related to education and reorient current education to promote sustainability, these principles can assist governments, society, and educational institutions in routinely classifying information, principles, skills, and values. Globally, education which is related to sustainable development, or ESD, is widely regarded for its substantial contribution to improving livelihoods and advancing society’s transition to sustainability. Although opinions on the viability of sustainable development vary, it is generally agreed that moving toward a sustainable future requires increasing public awareness, education, and training. Notwithstanding the difficulties in defining sustainability, it is evident that many social behaviours— such as those involving pollution, inefficient energy use, water conservation, and other issues—are not sustainable.

Entrepreneurs not only identify business opportunities but also mobilize essential resources, often summarized as the “5 Ms”: Man, Money, Machine, Materials, and Methods. Key functions include:
1. Idea Generation: Entrepreneurs generate ideas through their vision, experience, training, and exposure. This involves selecting products and identifying projects by conducting market surveys and environmental scans.
2. Setting Objectives: Entrepreneurs establish clear objectives for their business, including defining its nature and type.
3. Raising Funds: Finance is crucial for any business. Entrepreneurs must secure funds from internal and external sources, leveraging government schemes like PMRY, SGSY, or REGP where applicable.
4. Procuring Raw Materials: Entrepreneurs identify cost-effective and reliable sources for raw materials to minimize production costs and stay competitive.
5. Acquiring Machinery: While procuring machinery, entrepreneurs assess technological details, capacity, manufacturer credentials, after-sales services, warranty, and origin (domestic or foreign).
6. Market Research: Entrepreneurs conduct systematic market research to understand the demand, supply, pricing, and customer base of their intended products.
7. Choosing the Enterprise Form: Entrepreneurs select the business structure (sole proprietorship, partnership, joint-stock company, or cooperative society) based on investment, product type, activities, and workforce needs.
8. Recruiting Manpower: This involves estimating workforce requirements, establishing selection processes, devising compensation schemes, and creating training programs.
9. Project Implementation: Entrepreneurs execute their projects within a defined timeline, focusing on effective action planning.These functions
can be grouped into four categories: Innovation, Risk-Bearing, Organization, and Management.

Abstract
India is second among all nations in total entrepreneurship activity as per the Global Entrepreneurship Monitor Report 2012. The liberalization of the economy since 1991 has paved the way for a huge number of people to become   entrepreneurs. Developing countries like India are striving to be outward looking global economies rather than inward looking local economies. This will be possible only if small and medium scale enterprises (SMEs) are encouraged. The 2015 Global Entrepreneurship Monitor (GEM) represents the 17th annual global survey of entrepreneurial activity across multiple phases of the business process; the characteristics, motivations and ambitions of entrepreneurs; the attitudes societies have toward this activity; and the quality of entrepreneurship ecosystems in different economies. Sixty-two economies participated in the 2015 survey.
Entrepreneurship plays an eminent function in creating an avenue for employability for rural communities, providing self-employment for those who have started-up a business of their own and enhancing the economic status of the rural sector as well.  Entrepreneurship has transformed many entrepreneurs into successful business persons and generated income for rural communities.

Introduction

Entrepreneurship assimilates a very decisive dynamic dimension in a modified form through the globalisation progression into the Indian economic system. The core strength of economic development and economic growth in all underdeveloped and developing nations around the world is only due to the presence of entrepreneurial activity. A successful entrepreneurial approach plays a crucial role in the progress of industrial, manufacturing and service sectors and the development of agriculture. The government of most developing countries have invested much effort and resources in the past to enrich entrepreneurship (Oni and Daniya, 2012). According to a recent study, Saudi Arabia has been attempting to build a ten-year innovation and efforts entrepreneurship programme starting the year 2010. Similarly, in Malaysia, the government guided to set up of several technologies through the growth of technological know-how in entrepreneurship.