eChapters

Agricultural sector need efficient functioning of its markets to stimulate economic growth and incomes of the large rural population dependent on agriculture. More than three-fifths of India’s population draws their livelihood from agriculture that adds just one-fifth to its GDP. There should be obvious serious concerns about efficient functioning of this sector both in terms of its output / productivity and its marketing. While output and productivity are supply side factors, markets provide an intermediate link between producers and final demand by consumers. An efficient marketing system is pertinent for optimization of the resource use, output management, improving farm incomes, growth of agro -based industry and enhancing value addition. The efficient markets are also important for the stable consumer prices, higher returns to the farmers and reducing post harvest losses. Efficiently functioning markets add to welfare of producers as well as consumers. For markets to work efficiently it is pertinent to link the farm gate with retail outlets so as to reduce losses and marketing costs. However, it requires an institutional framework and infrastructure to prepare the produce in the form demanded by the consumers.

Introduction
India possesses wide range of climatic and physio-geographical conditions, which are favourable for the production of various kinds of horticultural crops such as fruits, vegetables, flowers, nuts, spices, plantation crops (coco nut, cashew nut and cocoa) etc. The production of fruits and vegetables (F&Vs) in India is 81.2 million tonnes and 162.2 million tonnes from an area of 6.9 million hectares and 9.2 million hectares respectively during 2012-13 (NHB, 2013).  India is the second largest producer of F&Vs in the world after China. India’s share in the world production of F&Vs is 11.84 per cent and 13.36 per cent respectively (Lagzi, 2013). The importance of horticultural sector can be gauged from the fact that the contribution of horticulture sector in agricultural gross domestic product (agri-GDP) stands at around 30 per cent (Economic Survey, 2013-14).

Abstract

This paper focuses on the paradigm shift that our information economy is witnessing from generic leadership to electronic leadership in a disruptive, holistic, fast changing and turbulent business environment consisting of algorithms, programs and codes, to track user movement over the digital platform. The organizations need not to choose one best way to lead in order to gain the momentum over its competitor’s. In the digital age, the organizations have started tracking user over web, his movements, his browsing information pertaining to his liking’s and disliking are been used by the leaders in order to strategize and the greatest digital minds are providing support to these organizational leaders for strategizing and flooding user with choices based on his likings. Moreover the future leadership will get more and more personalized and advanced with a conglomerate blend of cutting edge technology, leadership and strategy within the existing paraphernalia. This paper suggests a new leadership model that is the coded model, wherein the leadership gets more and more personalized based on the codes that traps user movements and his behavior over the web.

Agronomic Research

Statistical tools are used in all branch of agriculture. It is mainly used for efficient planning of experiments and for interpreting experimental data. A good researcher should be aware of statistical techniques, which helps not only summarization of data but also interpretation of data.

10.1. Parameters Used in Statistics

Population

The aggregate or totality of all possible objects possessing the specified characteristic is called a population. Thus, a population may consist of all plants in a plot or field.

Sample

A portion of the population is known as sample. For statistical inferences about a population from a sample, it is essential that the samples are representative of the population.

Cost of Cultivation

The expenditure incurred from sowing to harvest including the field preparation can be worked out and expressed in Rs. ha^-1.

Gross Return

Total income obtained from multiplication of unit cost of main product as well as byproducts and its total yield and expressed in Rs. ha^-1.

Net Return

Net return is obtained by subtracting cost of cultivation from gross return and expressed in Rs. ha^-1.

Net return = Gross return – total cost of cultivation

The thrust of Indian Agriculture in the post green revolution period was an enhancing agricultural productivity through sustainable practices. In order to achieve its, the government of India implemented a national level programme for the development of rainfed areas through the watershed approach. A watershed is a community-based programmes that is organized in a specifically earmarked area with a defined time frame and focuses on a wide range of issues and activities for integrated development of the village. The main focus is laid on water, food and fodder security and employment generation

The watershed approach aimed at augmentation and stabilization of production and productivity, minimizing ecological degradation, reduction in regional disparity, opening up of greater opportunities for employment of rural poor in the rainfed areas. A similar approach has been adopted for developing the more resource poor areas — drought prone, desert and wastelands — and to provide sustainable means of livelihoods to the rural poor in these areas. Promotion on the economic development of the village community, optimum utilization of the watershed’s natural resources like land, water, vegetation, employment generation and development of the human and other economic resources of the village and encourage restoration of ecological balance in the village are the main objectives of watershed development programmes.

Comparison of different cropping systems with reference to land use and yield advantages is possible through various efficiency indices. The various cropping and farming systems practiced in an area have to be properly evaluated to decide their suitability and relative advantages. The comparisons can be made with reference to many factors viz., yield, monetary, water use efficiency, nutrient use efficiency, total dry matter production, intensity of land use etc., The cropping as well as farming systems research are being perused at national level with major focus for identification of location specific efficient systems since 1990. However, on perusal of research publications we find that the data of cropping systems are interpreted in different ways with major focus only on production and net return on hectare basis. In fact, these two aspects are not the indicator of the efficiency of a particular system. Many advances have been made in recent years to identify the efficient system for a particular location. Some of the methodologies, which are of concern to crop scientists in general and agronomists in particular, are highlighted here for ready reference to the researchers, agronomists and crop planners. Different indicators of system efficiency are as follows (Gangwar et al., 2003).

Weed management practices are evaluated for its efficiency in terms of effective control of weeds and economics of control measures through various indices under sole crop situation as well as intercrop situation.

6.1. Indices for Sole Crop Situation

The absolute effect of particular method or a chemical in reducing the weed competitions and increasing the crop productivity are measured effectively by various indices. The comparisons of weed control methods are usually based on the yield, weed population and weed dry matter from the control as well as treated plots.

Agricultural water consumes about 85% of the available water. The future hopes to solve world’s food problem lies in irrigation development. Considering the need of efficient management of water, which is crucial at this point understanding of different efficiencies of the irrigation related experiments or projects, is necessary. Irrigation efficiency is used to evaluate how effectively the available water is used in crop production. Water is conveyed through canal system, watercourses and channels to crop fields. Irrigation is applied to store water in the effective root zone of soil for use of crops. A considerable loss occurs after its diversion from sources to its actual use by crops. The extent of water loss in the process decides the irrigation efficiency. Irrigation efficiency declines as the water loss increases. A high efficiency of an irrigation project is always desirable. The efficiency may be estimated for various operations beginning from diversion of water to its actual use by crops, uniformity in its distribution in the root zone, its use for crop productivity, economics and so on.

Importance of nutrient management in crop production can be very well explained by conducting various field trails by different fertilizer nutrient, methods of application and sources of fertilizer. Experiments on nutrient management are being carried out to study the impact of nutrient application, new techniques of fertilizer application, sources and doses of fertilizers on plant growth, yield and soil fertility and their efficiency over existing one was elucidated through various efficiency indices. The following efficiencies are normally being used in nutrient management studies.

3.1. Growth Analysis

Growth and development analysis of plants provides information related to influence of various factors either negative or positive on plant growth. The basic idea of this analysis is the estimation of crop growth at various stages and finally towards the yield. It will help us to understand the performance of a genotype as well as impact of agronomic practices on the crop at any stage of growth and also on final yield. This would also identify the factors responsible for high yield and thereby provide the basis to tailor agronomic practices. The most common parameters used in growth analysis are leaf area index, crop growth rate, relative growth rate, net assimilation rate and leaf area duration.

2.1. Rainfall

Rainfall is one of the prime natural resource that decide the economy of a country. Inadequate and improper distribution of rainfall during cropping period will have serious threat to crop production resulted in food insecurity of growing population. So each and every action must be focused to conserve every drop of rainfall in an effective way and the conserved rainfall should be utilized in an efficient manner for crop production.

Food security of a country can be achieved through advanced agricultural research, followed by efficient and effective transfer of technologies. Unlike laboratory experiments, agronomic experiments are being conducted at open environment which leads to lot of variations in outcome/results due to influences of unpredictable weather condition and heterogenic soil characters even though proper adoption of local control. Results of an experiment can be expressed in different ways to make the clients to understand easily recordable output data viz., growth attributes, yield parameters and yield, laboratory analyses data like soil and crop nutrient status and quality parameters of the produce. Nutrient management studies should focus the efficiency of particular fertilizer nutrient over others, methods of fertilizer application, contribution of nutrients to crops from soil and fertilizer etc. Similarly, water management experiments would explain the water conveyance, application and storage efficiencies, suitability of method of irrigation, water saving techniques and water use efficiency of different crops as well as agronomic practices etc. In weed management experiments, the efficiency of particular herbicide in terms of controlling weeds, and increasing crop yields have to be expressed by various efficiency indices. Weed suppression ability of an intercrop can be explained by smothering efficiency.

Food prices have risen 6% in the last six months. But it is expected to rise further as expensive energy, squeezed supplies and volatile weather take a combined toll. The biggest factor pushing prices is the cost of producing and marketing crops. Several factors will make farming more expensive in the coming months. The first variable is weather. Preliminary forecasts by a few foreign and private Indian meteorologists say India could have a below-normal monsoon because a weather phenomenon called El Nino is warming the Pacific Ocean. El Nino usually affects monsoon winds headed for India. Forecasters say monsoon might arrive on time but could falter during August-September, especially in the north.

All over the world, when people get richer their life style change and they consume more animal protein, especially meat. We may add value by good genetics and know how in farm and feed management. There would be huge demand for poultry products and meat in coming years in India as per capita income of middle class people is gradually increasing and for that production of meat and meat products is required to be increased to meet the demand. Meat of goat, buffalo chicken are generally sold in India. Marketing of meat and meat products, chicken and poultry products such as eggs are the main challenges for the new farmers as there is no ready market in India. Recently there is huge demand of Chicken in Northern India. The initial problem faced by farmers is getting the special chicken feed for the different age groups. There is no well equipped dedicated slaughter house available in every city. New technology for animal slaughter is required so that all parts of animal are used properly without losing valuable protein. The idea should be to use innovated technology to optimize the profits in the chain.

Liquid milk is the cheapest form of milk whereas value added products like yoghurt and paneer, already popular in India are ways to earn a higher income with some raw materials. Farms should focus on dairy herd improvement, herd management etc. Milk and dairy products are always very helpful to farmers for a constant source of income besides their regular farm products. They do not required to expend extra for their feeding if the number of cattle are less. With slight extra care they can earn enough to meet their daily expenses. Cows, buffalo, all the milk giving animals are easy to care.

The first use of rubber was by the Olmecs, who centuries later passed on the knowledge of natural latex from the Hevea tree in 1600 BC to the ancient Mayans. They boiled the harvested latex to make a ball for a Mesoamerican ballgame.

Fats and oils are one of the five essential ingredients of human diet. The four others are protein, carbohydrates, minerals, and vitamins. In balanced diet, the requirement of oils and fats per person per day is around 35 gm. In India, the major source of oils and fats is of vegetable origin; butter from animal milk also serves as a fat, though. In the nine major oilseeds, which are groundnut, rapseed /mustered seed, soya been, seasam seeds, sun flower seed niger seed, castor seed and linseed, out of these   seven are essentially edible. Among these seven, by far the most important are groundnut,  rapeseed/mustard seed, and soya bean. These three edible oilseeds account for a little over 80% of-the-total production of nine oilseeds, which include even two non-edible oilseeds, namely castor seed and linseed. As a matter of fact, edible oilseeds as such contribute nearly 95% to the total production of all cultivated oilseeds together.

Cotton, the traditional and important commercial crop has been in cultivation in India for more than five thousand years. Though synthetic / man-made fibre has made inroads, cotton deserves the prime position not only in India but also in the world. The Northern hemisphere accounts for more than 90% of the total world production. Whereas countries like China, US and India together account for 50% of the production in the world. In India, cotton farming provides livelihood for over 4 million farm families. Various allied activities like ginning, spinning, weaving, textile processing, garment manufacturing, marketing etc., provide employment to several million people.

Prices of major spices such as chillies, jeera, turmeric and cardamom are being driven to the ground by higher production, poor export earnings and a lack of working capital with traders to hold the stocks. Last December, all these spices were at record highs. With the prices ruling high last year, the acreage of most of the spices has increased this year, indicating excess production. The chilli acreage has increased by 15% to 20% while the land under jeera crop is estimated to have gone up by over 26%. The turmeric production is heading for a historic high of 82 lakh bags (each bag of 70 kg) and cardamom is having a bumper harvest.