eChapters

Electronic health records contain extensive clinical, demographic, diagnostic and treatment information that can support medical research and decision-making. This chapter examines the characteristics of healthcare big data and the challenges associated with EHR storage, integration, quality and analysis. It presents an analytics pipeline covering data ingestion, secure storage, preprocessing, integration, pattern discovery, visualization and clinical decision support. Machine learning and deep learning methods are discussed in relation to clinical phenotyping, risk stratification, predictive epidemiology and adverse-outcome prediction. The chapter also addresses data privacy, governance, regulatory compliance, explainability, scalability and bias, highlighting the need for secure and interoperable EHR-mining systems that generate clinically useful knowledge.

Introduction

The dawn of the 21st century brings with it unprecedented challenges for agriculture - challenges that demand a departure from conventional practices and a harmonious integration of spirituality and sustainable methodologies. In this pursuit, Bio Dynamic Farming emerges as a beacon, guiding farmers to cultivate not only crops but also a deeper understanding of the spiritual dimensions intertwined with the earth's rhythms. Rooted in the visionary teachings of Rudolf Steiner and his anthroposophical principles, Bio Dynamic Farming transcends the mechanistic view of agriculture, offering a holistic paradigm where spirituality and sustainable agriculture dance in unison.

Biotechnology has the potential to revolutionize many aspects in our lives, from healthcare to agriculture. However, along with its benefits, it also poses significant risks to human health, environment, and ecology. Therefore, it is essential to establish biosafety regulations and risk assessment frameworks to promote safe and responsible use of biotechnology. This chapter compiled an overview of biotechnology, the importance of biosafety regulations and risk assessment, IPR protection, contaminants, risk analysis, risk management in laboratories and fields, biosafety concerns to human health, environment and ecology, biosafety at international and national levels, bioethics, and general principles.

Overview of Biotechnology and its Potential Benefits and Risks

Biotechnology refers to the use of living organisms or their components to develop products and processes for various fields such as healthcare, agriculture, and environmental remediation. Biotechnology applications include genetic engineering, bioremediation, biopharmaceuticals, and biobased products.

Bird of Paradise, belonging to the genus Strelitzia, is a distinctive ornamental cut flower recognized for its striking inflorescences and architectural form. This chapter covers its origin, botanical features, species, varieties and commercial importance. It explains environmental requirements, soil conditions, propagation, planting, irrigation, nutrient management and cultural operations. The chapter also addresses pests, diseases, harvesting, grading and postharvest handling. Because of its unique appearance and suitability for floral arrangements, Bird of Paradise has significant potential in premium floriculture markets. The chapter provides practical production guidance for growers seeking to develop high-value tropical cut flower enterprises. commercially and sustainably.

Introduction

Education as a process of development deals with three majors teaching, training and instruction. Its objective being to help students to achieve their highest potential and individual development which they are capable. Education needs to be tailored meaning to ensure that the information is relevant. Attitude, Knowledge and Skill “each one of them, with its inner components, prepares students to acquire and obtain different characters as means to produce a professional” Yang et al. (2015). Education is a field which is continuously growing from since long and is still growing through a phase of continuous change. To this fast changing world of higher education we need to adapt and adopt the changing environment to meet the circumstances posed by ICT. The educationists and students in particular have witnessed a tremendous change due to the changes brought in by ICT. ICT is what regarded as the efficient management of information, fostering the development of 21st century. The learner in today’s world is so much driven by technology that only traditional method of teaching does not bring satisfaction. Today, ICT is nothing but a blend of both which is yielding and having a good impact on the education scenario. ICT applications are undoubtedly improving the education system in all aspects. Escueta et al. (2017) the educational landscape has been indelibly altered over the past two decades by technological innovation.

Abstract
The advent of blockchain technology is instigating a transformative shift across various industries, with the Indian agricultural sector being no exception to this phenomenon. This chapter examines the function of
blockchain technology within the realms of agricultural branding and market intelligence in India, elucidating its contributions to the enhancement of transparency, traceability, and trust throughout agricultural value chains. The implementation of an immutable ledger for transactions and supply chain data through blockchain technology enhances branding strategies while facilitating data-driven decision-making within the agricultural markets of India. This chapter further examines the practical implementations, obstacles, and prospective trajectories concerning the adoption of blockchain technology within the agricultural sector of India.

The advent of blockchain technology is instigating a transformative shift across various industries, with the Indian agricultural sector being no exception to this phenomenon. This chapter examines the function of blockchain technology within the realms of agricultural branding and market intelligence in India, elucidating its contributions to the enhancement of transparency, traceability, and trust throughout agricultural value chains. The implementation of an immutable ledger for transactions and supply chain data through blockchain technology enhances branding strategies while facilitating data-driven decision-making within the agricultural markets of India. This chapter further examines the practical implementations, obstacles, and prospective trajectories concerning the adoption of blockchain technology within the agricultural sector of India.

Abstract

This chapter will look at the major reasons why farmers in India are unable to take advantage of Agricultural profession as a mode of generating income and suggest ways to change this by employing new technologies. Agriculture has basic processes which require identifying the season for planting the seeds at the right time, watering the plants to the required level, undertaking maintenance for the different plants and then finally harvesting at the right time to ensure that the effort that has been put into the agricultural process results in useful output. In business terms the output when it is valued in terms of money, should enable the farming business to sell their output at a certain price that will enable them to pay off the money that has been used for setting up the crop for that cycle. This chapter will underscore the valuable contribution of remote sensing data in farming to enhance operational decisions. We will look at how low-cost technologies can be implemented into the existing agricultural extension activities and help farmers make better decisions that will enable them to be more business oriented. It is envisaged that incorporating high technology-based data into simple to understand terminology willhelp reduce the burden on farmers. This is due to the lack of knowledge but also due to the low volume of information that is possible to be fed to the farmers through the agriculture extension network in the country. However, due to the varied nature of farming in India it is difficult for extension officers to specialise but concentrate their efforts on widely utilised crops in an area. The following figure below explains in simple terms how the cycle of activities occur in a farmer’s world and where business decisions are taken that will have an impact on the profitability.

Onion is an economically significant bulb crop cultivated across diverse agroecological environments. Its cultivars vary considerably in bulb size, shape, colour, pungency, maturity, storage behaviour and photoperiod response. Understanding its vegetative and reproductive morphology, growth habit, physiology and taxonomic relationships is fundamental to crop improvement and germplasm conservation. This chapter examines the botanical features and taxonomic position of onion within the genus Allium. It explains relationships among cultivated types, landraces and allied species and discusses varietal classification according to climatic adaptation and consumer preference. Classical characterization and molecular taxonomy are considered important tools for developing productive, resilient and market-preferred onion cultivars.

Ice cream is an emotional as well as a technical product, often associated with happiness, celebration, indulgence, family experiences, and personal enjoyment. This chapter explores the principles of brand building and marketing strategy in the ice cream industry. It explains the difference between a product, label, and brand and examines consumer understanding, product quality, packaging, pricing, visibility, trade marketing, distribution, and innovation. The chapter also addresses launch strategies for new brands and the role of leadership in building long-term brand equity. A successful ice cream brand must combine a clear consumer promise with consistent product quality, availability, attractive presentation, efficient distribution, and memorable consumer experiences.

Introduction Farmer Producer Company (FPC) is a dynamic form of farmer collective that enables strong backward and forward linkage to the member farmer, leading to enhanced socio-economic status amongst the farming community. As of March 31, 2019, there were 7,374 FPCs with a total of 860.18 crore in Paid-Up Capital (PUC). With a budget of 6,865 crore, the Ministry of Agriculture and Farmers' Welfare announced in 2021 central scheme to support 10,000 farmer producer organisations. The Small Farmers Agribusiness Consortium (SFAC), the National Bank of Agriculture and Rural Development (NABARD), and f lagship programmes like the Agriculture Investment Fund (AIF) have all contributed to expanding farmers' access to capital (www.livemint.com).

FPCs are effective tools that give smallholder farmers more influence over the trading markets. This improves agricultural output and raises the revenues of small-scale farmers. To fully realise the potential of FPCs, cluster-based business organisations must acknowledge the inherent difficulties that they face and understand how to avoid common management mistakes.

Branding scenario of successful FPCs

There have been very few Farmer Producer Companies (FPCs) in India that have been running their businesses professionally and have become sustainable organisations over the years with well-established market linkages. Sahyadri Farmer Producer Company (Nashik, Maharashtra), Indian Organic Producer Company (Kerala), Bhangar Vegetable Producer Company (West Bengal), Madhya Pradesh Women’s Poultry Producer Company Pvt. Ltd. (Madhya Pradesh), Nachalur Farmers Producer Company Limited (Tamil Nadu), Maha Gujarat Agri Cotton Producer Company Ltd. (Gujarat), etc. are some of them, to name a few. A lot of sincere efforts have been put into strengthening their marketing linkages, viz. grading, processing, packaging, branding, distribution, etc. All the FPCs have been able to garner a significant market share because of their immaculate branding exercise. Their success has proved the fact that mere branding won’t guarantee large-scale consumer acceptance and it is brand positioning which is the required engine to drag the product towards consumers.

A) Selection of Dairy Cattle

Proper selection is the first and the most important step to be adopted in dairying. Records are the basis of selection and hence proper identification of animals and record keeping is essential. Cross-breed animals with exotic inheritance of about 50 percent are preferable.
 
Bringing animals from different agro-climatic conditions causes problems due to non-adjustment in many cases. In case, purchase becomes absolutely essential it should be from similar environmental conditions as far as possible.

General selection procedures for dairy breeds

Selecting a calf in calf show, a cow in cattle show by judging is an art. A dairy farmer should build up his own herd by breeding his own herd. Following guidelines will be useful for selection of a dairy cow.

Introduction

Animal husbandry has always been an integral part of Indian civilization and our country possesses rich biodiversity of animal genetic resources, which are spread over diverse agro-climatic regions. These resources have been developed by our ancestors over several generations and have acquired special attributes like remarkable adaptability to environment, management conditions and genetic resistance to most tropical diseases besides survival on poor quality of feed and fodder. In spite of multiple threats of change, replacement, degradation and extinction, this biodiversity of farm animals comprises of 30 well-described breeds of cattle, 10 of buffaloes, 20 of goats, 40 of sheep, 8 of camel, 6 of horses, 20 of poultry besides large number of variants of native ponies, pig, donkey, yak and mithun. This mega-diversity is not accidental, nor it is purely natural, rather, it is the outcome of thousands of years of deliberate selection and planned exposure to a range of natural conditions. The description of various breeds of most economically important species of livestock viz. cattle, buffalo, goat and sheep and their genetic improvement is as follows:

Communication is a key to understand things between two people. Today’s communication is entirely different from pre-historic era and has taken many evolution throughout the years. Before alphabets, signs, symbols, letters and telephone evolved, communication was restricted to interpersonal interaction (i.e.) from one person to another in the form of gestures. It is in other terms called non-verbal communication. Today, communicating between two or more people has become too easy that one can communicate with more than 10 members at a time which is in technical means called conferencing.

The growth of internet has paved way for innumerable means of communication. In other words it can be told as, communication is re-defined by technology. Texts, email, tweets, tele and video conferencing have widely saved much time of people and made them recipients of today’s fast moving world.

Communication beyond history

Ancient nomads used to communicate with the help of drawings and paintings. Chauvat Cave in France is one such example which proves that communication through cave painting had taken place 30,000 years ago Before Christ (BC). Throughout the world many such cave painting monuments has been discovered. One in South Sulawesi, Indonesia and Coliboaia Cave in Romania gives an idea about how communication would have prevailed among people those days.

Later came symbols. Historical evidences prove that, symbols were used by people around 10,000 B.C. Through rock carvings pictograms were developed by ancient people to tell a story to their next generations through logographic images. It is said that, culture among human groups have evolved through rock carvings. Later, ancient cultures developed ideograms. Egyptians had their own style of communication called Hieroglyphs. Chinese created their own characters. Lastly, the alphabets re-defined language and communication was developed around 2000 BC.

Introduction

Business planning is required to meet the expectations of the future of any business and to meet the expected or unexpected obstacles that the future may hold. In the absence of a proper business plan, any business tends to fail. Not many are aware of the importance of preparing a good business plan. A good plan not only helps in planning as per the expected outcomes, but it also aids in seeking the right funds and bringing favourable investment into the business. However, the question remains: how to prepare an effective business plan. To aid in business planning, many use a Business Model Canvas. A Business Model Canvas or BMC (Figure 1), is a tool that represents different organisational components briefly in a very creative way. These components create the value of any organisation. The BMC is a strategy tool that also analyses the business situation of an existing business. There are nine components of a BMC, which are also referred to as the building blocks of an organisation. These are customer segments, Proposition, Channels, Customer Relationships, Key Resources, Key Activities, Key Partners, Cost Structure, and Revenue Structure. If BMC is prepared well, there are good chances that the Business plan will be developed well, which reduces the chances of failure in business. At the same time, it helps the business sail through the competitive environment smoothly and stay sustainable in the long run (Johnson, 2020).

STARTUP India is an innovative initiative started to help people who want to start their own business. These individuals are reflective and resilient. Therefore, the government provides assistance for them to realize their concepts and expand. The Government of India introduced the ‘Startup India’ initiative on January 16, 2016, in New Delhi.

What is a Start Up?

According to the government notification, the journal number will replace the G.S.R. 364(E) dated 11 April 2018 as amended by Notification No. G.S.R. 34 (E) on 16 January 2019 by DPIIT.

Definitions

In this announcement: An entity shall be measured as a Startup

• Any entity for a period of ten years from the date of incorporation/registration, if registered as a private limited company (as defined in the Companies Act, 2013) or listed as a partnership (registered under Section 59 of the Partnership Act, 1932) or a limited liability partnership (under the Limited Liability Partnership Act, 2008) in India.

• The revenue of the entity has not exceeded one hundred crore rupees for any of the financial years since registration/registration.

• The business unit works to innovate, develop or improve products, processes or services, if there is a scalable business model with high potential for performance or value creation. But the enterprise created by revolution, by revitalization of the existing business, is not called a “start-up”.

Introduction

In the past, when television sets entered almost every household and there was a set of TV channels that broadcasted news, daily soaps, songs, etc., a channel named "Discovery" entered the market and soon became very popular among all age groups due to the scientific documentaries that it broadcasted and soon enough took over the market. It's obvious to the eyes that they created something unique, innovative, and possessing utility. The success behind the TV channel was that it tapped the uncontested market and hence had no other channel of its kind to compete with. They created a new niche, and based on this, they generated huge profits, success, and popularity. This strategy is very famous today in the name of the “Blue Ocean Strategy” introduced by Kim and Mauborgne (2005). The same strategy has immense potential in alleviating the agripreneurial ventures wherein the greater homogeneity of the products brings in an issue of increased competition. Hence, being creative and innovative on the part of entrepreneurs can open greater avenues for new products in the market, wherein the new product may benefit from the uncontesting environment in the market.

Carnation is one of the world's most important commercial cut flowers and is extensively produced under protected conditions for domestic and export markets. This chapter examines its origin, distribution, genetics, botanical characteristics, types and commercially important varieties. It describes protected cultivation, greenhouse design, climate management, soil, propagation, planting, irrigation, fertigation, pinching, disbudding, staking and growth regulation. Major pests and diseases, harvesting, grading, postharvest handling, vase life and yield are also discussed. The chapter incorporates modern cultivars, disease-resistant varieties and genetically modified colour developments, making it valuable for contemporary commercial carnation production and floriculture education

Climate-resilient rural development is a critical priority for CMCs, given their vulnerability to climate change impacts such as floods, droughts, cyclones, and rising temperatures. This note explores case studies and success stories from some of the CMCs, highlighting innovative approaches, community- driven initiatives, and policy interventions that enhance climate resilience in rural areas. The examples draw from documented projects, emphasizing practical outcomes and lessons learned. Case studies of specific CMCs 1. Bangladesh: Saemaul Zero Hunger Communities (SZHC) Project In central Bangladesh, the Saemaul Zero Hunger Communities (SZHC) project (2014-2017) focused on 19 flood-prone villages to strengthen resilience to climate shocks and improve food security (UNDP, 2018). Implemented in collaboration with local communities

6.1 Introduction
The success of design thinking depends on its applicability in industries and service organization. The applications of design thinking applied to product development should focus on the needs of users. The design thinking can also be applied to design new processes as well as improve an existing process.
6.2 Case Studies
The section presents several case studies of applying design thinking in realities as listed below.
1. Design thinking in eye care
2. Design thinking in foundry
3. Design thinking in FMG company
4. Design thinking in auto industry
5. Design thinking at retail outlet
6. Design Thinking in Flight Reservation System
7. Design thinking in winding fabric on roller in textile mill
6.2.1 Case study: Design Thinking in Eye Care
Eye care is a crucial part of health care system. There are many factors that are responsible for poor eye vision. Normally in the early stages, viz. children and adults up to 40 or 45 years of age may have eye power issues, which are managed