eChapters

3.1. Marketing efficiency

Degree of market performance.

Whether it fulfills objectives assigned or maximizes fulfillment of objectives with given level of resources (or costs)

Whether it is responsive to impulses generated through environmental changes and whether impulses are transmitted at all levels in the system.

For example

Farmers expect quick market clearance and higher prices for their produce

Consumers expect ready availability of products in form and quality desired at lower prices

Traders and other functionaries expect steady and increasing incomes

Government expects system to safeguard interest of all three sections to maximize welfare of society.

3.1. Marketing efficiency

Degree of market performance.

Whether it fulfills objectives assigned or maximizes fulfillment of objectives with given level of resources (or costs)

Whether it is responsive to impulses generated through environmental changes and whether impulses are transmitted at all levels in the system.

For example

Farmers expect quick market clearance and higher prices for their produce

Consumers expect ready availability of products in form and quality desired at lower prices

Traders and other functionaries expect steady and increasing incomes

Government expects system to safeguard interest of all three sections to maximize welfare of society.

5.1. Meaning and importance of risk

Hardy defined as uncertainty about cost, loss or damage.

Inherent in all marketing transactions.

Destruction of produce by fire, rodents or other elements, quality deterioration, price fall, change in tastes, habits or fashion, and risk of placing commodity in wrong hands or area.

Longer the time lag, greater will be the risk.

Cannot be dispensed with and be ar the risk in marketing process.

One who holds commodity in process is risk bearer, because of which he may be better off or worse off

2.1 INTRODUCTION

Mass flow and diffusion are processes which cause the redistribution of many components within the soil profile. They are usually investigated because they cause a redistribution of materials such as fertilizers and pesticides which are added to the soil, or because of the need to reduce salt concentrations to levels safe for crop growth. This has given an economic incentive to the investigations, but the processes are also basic to our understanding of the development of soil properties. For example, diffusion is the main process for the movement of gases into and out of the soil, which in turn affects many soil properties (Chapter 7), and mass flow of water is an important cause of the formation of horizons in soil profiles (Chapter 8). Hence there are both academic and economic reasons for attempting to understand the way the processes operate in soils.

Over the last few years our understanding has increased considerably. It is the purpose here to give the principles which have been evolved in this recent work, and to discuss their application. It will also be shown that many problems remain to be solved.

Diffusion means a spreading out, and is caused by random thermal motion, as is the Brownian movement of colloidal particles observable under the microscope. In unstirred liquids, which are our main concern in this chapter, all the molecules and ions of the solvent and solute have this random movement (molecules and ions in gases and some solids behave similarly). As a result of this motion, which occurs randomly in all directions, any irregularities in the concentration of a solution or mixture of gases eventually disappear.

Introduction

Multiplication and perpetuation of plants through sexual and asexual means at desired quantum and quality is one of the important aspects of successful horticultural development. For successful propagation, stock production and growth of plants some facilities in the nursery, field or greenhouses are required for mass multiplication of the saplings. Horticultural crops included annuals, biennial and perennial crops so careful planning is require for the quality and genuinely. We known the various methods of propagation i.e., seed, cuttings or grafting and budding can be used for faster and true to type sapling production (Aldriance and Brison, 2000). Plantlets propagation mainly depends on season in open conditions, but for round the year material multiplication require hi-tech propagation structures like greenhouses, cold frames low polyethylene tunnels, sun tunnels, shade houses (lath houses), tissue culture facilities, hot frames and net house (Singh et al., 2003; Ratha Krishna et al., 2014). Field management for mass multiplication of saplings require partial modification and refined in nursery beds preparation (raised bed in high rainfall area and sunken bed in arid region), mother bed preparation (bed with mixture of media, where generally seeds are sowing in enclosed area and all viable and vigours seedlings at early stage may be shifted in poly bags for further growth) and poly bag nursery (saplings of horticultural crops are produced in poly bags of 150-200 gauge and different sizes i.e., 25 x10 cm (ber, khejri), 15 x10 cm (phalsa and pomegranate, karonda) and 30 x17 cm (kinnow, mosambi, aonla, sapota, mango) etc. Propagated plants should be healthy, vigorous and free from disease, weed, insect-pests as well as grafted plants should be equal in size of scion – rootstock, proper in shoot: root ratio and appropriate in morphological standard of scion according to varieties and species.

Mass Production of Bacterial Inoculants

Strain Selection and Improvement

In biofertilizer technology, strain selection occupies the foremost criteria, so as to explore its biological potentialities for the beneficiary crop. The selected strain used in biofertilizer production must be efficient to grow fast besides retain desirable potentialities of biological activities, which should be present in desired high numbers and must be stable. The strain must be improved periodically so as to sustain the productivity.

Mass spectrometry (MS) is a powerful and versatile analytical technique through which mass of an atom, or a molecule is assessed. It helps for identification and structure elucidation of various complex compounds. The instrument used is known as Mass Spectrometer. It serves the purpose of qualitative identification, confirmation as well as the quantification of an atom or a molecule. MS identification is conclusive because the mass spectrum of each substance is unique. In general, MS instruments are composed of a sample inlet, an ionization source, a molecule accelerator, a detector, an amplifier, and a recorder (Figure 7.1)

Wet sieving procedure separates soil into different size aggregates. However, for comparing the aggregate size distribution among management treatments and soil types, it is convenient to use indices. Mean weight diameter (MWD) and water stable aggregate percentage are some of the common indices used in aggregate stability studies.

Mean Weight Diameter (MWD)

This index was proposed by Van Bavel (1949) and is being used widely. The entire soil sample is passed through an 8 mm sieve prior to analysis and is subjected to wet sieving procedure as described before. The parameter which Van Bavel (1949) called the MWD is equal to the sum of the product of (a) the mean diameter (d ) of each size fraction and (b) the proportion of the total sample weight (w ) occurring in the corresponding size fraction. The summation is carried out over all ‘n’ size fraction including the one that passes through the finest sieve.

Measurement of soil aeration

Oxygen Diffusion Rate (ODR) - the rate at which O₂ in soil air is replenished. ODR decreases with soil depth.

Measurement of ODR in soil

Lemon and Erickson (1952) devised a method for measuring oxygen diffusion in the soil system with the help of platinum micro electrode

Principle

When a certain potential is applied across the platinum electrode and a reference electrode inserted in the soil, oxygen is reduced at the platinum surface. The electric current flowing between two electrodes is proportional to the rate of oxygen reduction. The later, in turn, is related to the rate of oxygen diffusion to the electrode. The oxygen diffusion rate (ODR) is calculated from the measured electric current with the following equation.

The ratio of soil air-to-soil water permeability indicates the magnitude of breakdown of structure as a result of wetting. A value of one indicates no change in structure and a value greater than one reflects a deterioration of soil structure.

Principle

The permeability of soil to air can be obtained essentially in the same way as the permeability of soil to water. The measurement of permeability of soil to air involves the preparation and placement of the soil in a suitable container with provision for monitoring pressure differential across the sample and the rate of flow of air through it. For steady state case, this involves measurement of inlet and outlet pressures and the volume flux of air. The suitable form of the Darcy’s equation for calculating permeability of soil to air is:

Introduction

Measurement of pH of a solution and preparation of different types/strength of buffers are common practices in a laboratory, particularly in the Biochemistry and Molecular Biology laboratories. Therefore, in this chapter you will be acquainted with the procedures of measuring pH of a solution as well as preparation of some of the commonly used buffers in a laboratory.

Potential or Power of Hydrogen Ion (pH)

Measurement of pH of a solution is measuring the molar concentration of hydrogen ion [H+] in the solution, which is an indication of the acidity or basicity of the solution. The symbol pH stands for “power of hydrogen” and numerical value for pH is just the negative logarithm of the molar concentration of hydrogen ions [H+]. The ionic product of water (Kw ) is the basis for the pH scale. The total hydrogen ion concentration from all the sources and it can be experimentally measured.

The pH scale designates the concentration of H+ (and thus of OH−) in an aqueous solution, which ranges between 1.0 M H+ and 1.0 M OH−. The term pH is defined by the expression

Thus, the ionic product of water makes it possible to calculate the concentration of H+, with given concentration of OH−, and vice versa. The value of 7 for pH of a neutral solution is not an arbitrarily chosen figure; it is derived from the absolute value of the ionic product of water. A solution having pH greater than 7 is basic, and the concentration of OH− is greater than that of H+. A solution having a pH less than 7 is acidic.

Tensiometer is a device to measure soil moisture tension or equivalent negative pressure of water in the soil. A tensiometer consists of a tube sealed at one end by a porous ceramic cup which is in contact with the soil and a vacuum gauge or a manometer connected at the other end above the soil surface. When the tensiometer is filled with water, the manometer or gauge will read zero tension. When such a tensiometer is placed in an unsaturated soil, the soil in contact with the porous ceramic cup will immediately start sucking water through the porous cup wall. The water in the soil pores immediately establishes hydraulic equilibrium with the water in the cup through saturated pores of the cup wall. Water and solutes can f low through the pores of the cup wall but not the air within the working range of the tensiometer. Water could be sucked from the tensiometer by the soil until vacuum created inside the tensiometer is just sufficient to overcome the suction of the soil. At equilibrium, the tensiometer reads directly the amount of soil suction. The outf low of water from the cup is very little. The effective range of the tensiometer is 0 to 0.85 bars depending on quality of the porous cup.

Soil temperature plays an important role in plant growth. Solar radiation received on the earth surface raises the temperature of the soil surface from morning to solar noon followed by a decline until the next morning. Soil temperature gradients established on the surface lead to flow of heat downwards causing a rise in temperature of lower layers. These variations in temperature affect germination, emergence and further growth of plants. Several types of thermometers such as mercury or liquid in glass, bimetallic, bourdon gauge, thermocouples and electrical resistance have been used in soil research but the use of thermocouples and thermistors has been found most useful. A brief description of different types of thermometers used in measurement of soil temperature is given below:

Liquids in Glass Thermometer

A liquid-in-glass thermometer (Figure 20.1) consists of a capillary glass tube with a bulb at one end filled with a thermometric liquid (mercury), vacuumed and sealed. By reading the position of the liquid level on a scale the temperature value can be obtained.

5.1 Introduction

Phosphorus fertilization is a problem in acid soils due to the high fixation characteristics of these soils. Soluble phosphorus carriers such as triple super phosphate tend to get reverted into insoluble and slowly soluble forms, for e.g. iron and aluminium phosphates.  Some soils in Mauritius have been shown to fix up to 90% of applied phosphorus. The fixation characteristics as related to soil properties have been studied for some soils of Mauritius. Rock phosphate offers a good alternative or complement to triple super phosphate.  In volcanic soils of Chile it is recommended to apply rock phosphate in combination with triple super phosphate because of the high phosphorus-retention capacity of these soils.  However, in Western Australia it has been shown that rock phosphate response is low. Possible explanations are slow dissolution of rock phosphate due to the moderately acid pH (5.5 -6.5), low pH-buffering capacity, low calcium absorption in soil, which increases concentration of calcium in soil solution, and poor water holding capacity of these soils.

Mechanism of Bioinputs explains the biological processes through which beneficial microorganisms and other bioinputs influence plants, pathogens, and agricultural ecosystems. The chapter examines direct and indirect plant-growth-promoting mechanisms of rhizobacteria, mycorrhizal fungi, endophytes, and biocontrol microbes. It also covers entomopathogenic bacteria, fungi, nematodes, viruses, and the modes of action of microbial and botanical biopesticides, predators, parasitoids, and semiochemicals. Environmental factors, microbial variability, pathogen interactions, and relationships with other organisms are considered as influences on biocontrol performance. The chapter therefore connects biological mechanisms with practical application, helping readers understand why particular bioinputs work under specific agricultural conditions. across varied farming conditions.

3.1. Concept of farm mechanization

To apply the principles of engineering and technology to do the agricultural operations in a better way to increase crop yield.

Development, application and management of all mechanical aids for field operation, water control, material handling, storage and processing.

Mechanical aids include hand tools, animal drawn implements, power tillers, tractors, engines, electric motors, grain processing and hauling equipments.

Traditional media channels have served as the backbone of agricultural communication in India for decades, playing a crucial role in disseminating information about farming practices, government schemes, and technological innovations to rural communities. These conventional platforms, including radio, television, print media, and community-based communication methods, continue to remain relevant and effective for promoting natural farming practices, despite the emergence of digital technologies. Understanding the strengths, limitations, and optimal utilization strategies for traditional media is essential for developing comprehensive communication programs that can reach diverse farming populations across various geographical and socio economic contexts. Radio broadcasting represents one of the most successful and enduring traditional media platforms for agricultural extension in India. All India Radio (AIR) has been actively playing a unique role in bridging the digital divide and supporting agricultural extension programmes in India since the experiment in 1952-53 with ‘An Indian Experiment in Farm Radio Forums’ at Poona (now Pune). The effectiveness of radio stems from its accessibility, affordability, and ability to reach illiterate farmers who may face barriers with text-based information sources. Radio programs dedicated to agriculture have evolved significantly from simple one-way

Mentoring represents a developmental relationship between a more experienced individual and a less experienced person, characterized by guidance, support, and knowledge transfer that facilitates personal and professional growth. The word “mentor” originates from Homer’s epic poem “The Odyssey,” where Mentor serves as a wise counselor and guide to Telemachus during Odysseus’s absence. This classical reference captures the essence of mentoring as a relationship built on wisdom sharing, guidance provision, and developmental support that extends beyond mere instruction or supervision.

Contemporary definitions of mentoring emphasize its multifaceted nature as both a relationship and a process that serves developmental functions for mentees while often providing reciprocal benefits for mentors. Kram’s seminal work defines mentoring as a relationship between a young adult and an older, more experienced adult that helps the younger individual navigate the adult world and the world of work. This definition highlights the developmental and navigational aspects of mentoring while recognizing the experience differential that typically characterizes these relationships

Bacterial biofertilizers are supplied as carrier based inoculants. Peat or lignite is used as carrier material. Carrier based bacterial inoculants are applied by the following methods.

1. Seed treatment or seed inoculation.
2. Seedling root dip and
3. Main field application

Seed Treatment

One packet of the inoculant (200 g) 7is mixed with 200 ml of rice kanji to make a slurry. The seeds required for an acre are mixed in the slurry so as to have a uniform coating of the inoculant over the seeds and then shade dried for 30 minutes. The shade dried seeds should be sown within 24 hours. One packet of the inoculant (200 g) is sufficient to treat 10 kg of seeds.