eChapters

This chapter converts policy concepts into practical learning activities related to agricultural Extension and Advisory Services. Readers are guided to analyse national and state policies, compare extension frameworks across countries and interview key actors in government, universities, commodity boards and development organizations. Exercises examine the evidence policymakers require, the roles of public, private and civil-society stakeholders and policy bottlenecks affecting district-level delivery. Institutional mapping, compliance audits, consultations, convergence scorecards and policy-reform notes provide structured diagnostic tools. The chapter develops analytical, communication, interviewing and problem-solving skills while encouraging learners to design decentralized, accountable, gender-responsive and climate-sensitive improvements to extension policy and implementation.

In the vast landscape of research methodologies, case study research stands as a compelling and multifaceted approach, allowing researchers to delve into the intricacies of a phenomenon, event, or context. The richness and depth offered by case studies make them invaluable tools for exploring complexities that may elude traditional research methods.

A well planned projects requires pre-feasibility study to explore the opportunity to find out problems, avenues of co-ordination etc. A government being a regulation spells out priotize for national and regional economy and by the frameworks for resource allocation.

In this Chapter the precision farming/ Agriculture is discussed along with its steps of implementation. It also includes how artificial Intelligence plays role to perform precision farming/ agriculture in various way along with its scope, limitation and challenges.

Introduction

The primary source of livelihood is agriculture in India, where two thirds of India’s population, services and the private sector account for the remainder. Agricultural land accounts for about 43 percent of the geographical area of India. In earlier days, India was largely dependent in terms of food imports, but over the years, the country’s production of grain and seeds was self-sufficient, and this effort led to the formation of the Green Revolution. In fact, there was strong effort to achieve food self-sufficiency. This trend has continued up to now and continuous improvements have occurred. Precision agriculture or precision farming means the right thing to do, in the right way, on the right place and at the right time. Precision agriculture is expected to suit the agro-climate activities to improve application precision. Farming land has declined a bit in the last 40 years but the number of farmers has increased. According to the 2010–11 Agriculture Census, a total of 138.35 million operating holdings were estimated (single farmers) and 159,59 million hectares were covered by operations.

Precision agriculture is a management technique that collects, processes and analyzes temporary, spatial and individual data and integrates this with other information in order to support management decisions based on an estimated variability to enhance efficiency of use of agricultural production resources, productivity, quality, profitability and sustainability. Precision Agriculture manages every input of crop production (fertilizer, specifically found calestone, herbicide, seeds, insecticide, etc. Reduce waste, boost income and maintain efficiency Place. Precision Agriculture adapts soil and crop management carefully to suit the different field conditions.

Pricing

Pricing goods and services is a critical job to maximize the profit of business organizations. Price is the most important determinant of the profitability of the business. Setting the right price can influence the quantities of various products or services that consumers will buy, which in turn determines the total revenue and the profit of the business. Price is the only element in the marketing mix of a firm that generate revenue.

The price of a product or service is the number of monetary units a customer has to pay to receive one unit of product or service (Simon, 1989).

Price mechanism is an economic term that refers to the buyers and sellers who negotiate prices of goods or services depending on demand and supply. A price mechanism or market-based mechanism refers to a wide variety of ways to match up buyers and sellers through price rationing.An example of a price mechanism uses announced bid and ask prices. Generally speaking, when two parties wish to engage in a trade, the purchaser will announce a price he is willing to pay (the bid price) and seller will announce a price he is willing to accept (the ask price).

Basmati Rice

Basmati Rice is a simple grain, yet throughout history it has been on royal menus of various cultures as the main dish. From the pilav of Turkey, polou of Persia, pilafs of the Steppes, the isotos and paellas of the Mediterranean, to the pulau of India it has been served to great sultans, maharajahs, shahs and emperors. Spices, nuts, dried fruits, vegetables and herbs are a natural for Basmati rice. Basmati rice transforms rice dishes into extraordinary meals. Also known as the “Queen of Rice”, this highly aromatic grain that is long and elegantly thin, has originated from Vasumati which means earth recognized by its fragrance. The full exposition of the word is from Hindi. Bas originating from Prakrit Vas which has a sanskrit root- Vasay connoting aroma; and mati from mayup meaning ingrained from the origin. Common usage has changed Vas to Bas while joining bas and mayup the latter changed to mati.. Thus the word Basmati originated.

Cotton, the traditional and important commercial crop has been in cultivation in India for more than five thousand years. Though synthetic / man-made fibre has made inroads, cotton deserves the prime position not only in India but also in the world. The Northern hemisphere accounts for more than 90% of the total world production. Whereas countries like China, US and India together account for 50% of the production in the world. In India, cotton farming provides livelihood for over 4 million farm families. Various allied activities like ginning, spinning, weaving, textile processing, garment manufacturing, marketing etc., provide employment to several million people.

Among fresh vegetables, onion, tomato and mushroom are reported to be highly export competitive. India ranks first in the world accounting for around 21 per cent of the world area, planted to onion. Globally, the country occupies the second position, after China, in onion production with a production share of around 14 per cent. Productivity of onion is low at around 11.4 metric ton/ha, which is significantly lower than the world average of 17.3 metric ton/ha. Besides India and China, the other major onion-producing countries are Turkey, Pakistan, Iran, Japan, Brazil, United States of America and Spain. It is produced for both domestic consumption as well as exports. India produces all varieties of onion - pink, red, yellow and white, big or small.

Potato is a major food crop, grown in more than 100 countries in the world and it is one of the major commercial crops grown in India. India ranks third by contributing around 7.5% to the world’s production. During 2006-07, 27 million tonnes was produced in an area of about 1.5 million ha. However, potato consumption per capita in India (14.8 kg/head/year) is one of the lowest in the world and hardly one per cent of the potato is processed.

Pulses are important food crops due to their high protein and essential amino acid content. Pulses are used as food and animal feed. India is the world’s largest producer, importer and consumer of pulses. Many exporting countries are dependent on India for marketing their pulses. Even though India is the world’s largest producer and consumer of pulses still there is a gap of 2-3 million tonnes between the production and consumption of pulses in the country and the gap is met through imports.

The first use of rubber was by the Olmecs, who centuries later passed on the knowledge of natural latex from the Hevea tree in 1600 BC to the ancient Mayans. They boiled the harvested latex to make a ball for a Mesoamerican ballgame.

Prices of major spices such as chillies, jeera, turmeric and cardamom are being driven to the ground by higher production, poor export earnings and a lack of working capital with traders to hold the stocks. Last December, all these spices were at record highs. With the prices ruling high last year, the acreage of most of the spices has increased this year, indicating excess production. The chilli acreage has increased by 15% to 20% while the land under jeera crop is estimated to have gone up by over 26%. The turmeric production is heading for a historic high of 82 lakh bags (each bag of 70 kg) and cardamom is having a bumper harvest.

Sugar originated from the Arabic word “sharkara” and is derived from the sanskrit world “sharkara”. Sugar is an important part of the daily diet and  forming a class of edible substances which includes  sucrose, lactose, and fructose. It provides the human body with requisite carbohydrates and is basically extracted from sugar cane and sugar beet.  Found in fruits, honey, sorghum, sugar maple and in several other sources, it is the main ingredient of candy which is loved by children the world over. Yet, it has been  blamed for causing tooth decay and excess consumption of sugar has been associated with a host of ailments like diabetes, obesity, weight gain, depression, joint pain, fatigue and insulin resistance and even cancer.

Random workplace surveys in the UK have proven that the staff can get pretty steamed up over hot drinks. Nine years ago, London Underground staff, in fact, threatened to go on strike when kettles were introduced to replace tea urns. Their grouse: it will make them late for shifts. When the credit crunch dried up the free watering holes in many companies, a survey by uSwitchforbusiness.com in 2010 claimed that trouble was brewing. It warned: "Cutting out the free cuppas may add to the bottom line, but there may be a far greater price to be paid in staff morale." Tea or coffee - free or not - is the preferred poison at work.

Fats and oils are one of the five essential ingredients of human diet. The four others are protein, carbohydrates, minerals, and vitamins. In balanced diet, the requirement of oils and fats per person per day is around 35 gm. In India, the major source of oils and fats is of vegetable origin; butter from animal milk also serves as a fat, though. In the nine major oilseeds, which are groundnut, rapseed /mustered seed, soya been, seasam seeds, sun flower seed niger seed, castor seed and linseed, out of these   seven are essentially edible. Among these seven, by far the most important are groundnut,  rapeseed/mustard seed, and soya bean. These three edible oilseeds account for a little over 80% of-the-total production of nine oilseeds, which include even two non-edible oilseeds, namely castor seed and linseed. As a matter of fact, edible oilseeds as such contribute nearly 95% to the total production of all cultivated oilseeds together.

It is agony of the situation that even after attaining food security after a wonderful revolution, we are at a verge of complex combination of several crisis. This notably includes lack of nutritional security, deteriorating genetic base, loss of biological-diversity etc. Therefore at the 66^th session of general assembly of the United Nation 2014 was formally declared to be the “International Year of Family Farming” to reposition family farming at the centre of discussion to address multiple problems existing in agriculture (www.fao.org/family-farming-214/home/what-is-famly-farming/en/).

Family is the basic unit of the society. A self reliant and prosperous society needs self sustaining families which in turn require equitable and creative participation by all members of the family. Family farming is the backbone of agriculture where a rural youth effuse and rejuvenate this backbone through effective participation and obeisance of the tradition through which indigenous technical knowledge is transferred.

4.1 Introduction
Companies that produce tangible items or offer services must drastically increase their productivity in order to maintain their operations in the face of intensifying global competition. A single quantum jump productivity enhancement technique or multiple concurrent incremental improvement productivity strategies can both be used to achieve this goal. If a business chooses the second choice, integrating various tactics for a significant increase in the total productivity would be quite difficult. The first alternative, a single productivity improvement plan, will make it possible for the business to increase productivity with the same or greater success. The only difficulty with this strategy is locating the probable problem area and then using process improvement techniques to achieve the anticipated dramatic increase in productivity. Business process reengineering refers to any significant adjustment of business processes that results in a dramatic increase in an organization’s productivity. Price, quality, after-sales support, adherence to delivery schedules, technological breakthroughs, etc. are some elements that influence market competition. Therefore, the business should focus its efforts on each of these areas in order to achieve notable improvements in terms of decreased operating costs and higher sales revenue from the sale of its goods and services to clients. Improved pricing for a company’s goods or services can provide it an advantage over competitions. Applying various cost-cutting strategies to lower variable costs and overhead costs will lower the price of the good or service. The other elements, viz. quality, after-sales support, delivery schedule adherence, and technological advancements are all directed in this direction

18.1 Introduction

The farmers have limited resources and a number of enterprises/or enterprise combinations of crops and livestock to choose from. So, the question is how much of what to produce and with what technology. In other words, what combination of enterprises should be produced is expressed as.

Product

Anything that possesses utility is described as goods. A product is both what a seller sell and what a buyer has to buy. 

According to Phillip Kotler: A product is anything that can be offered in a market for attention acquisition, use or consumption that might satisfy a want or need. It includes physical objects, services, persons, places, organisation and ideas.

According to Stanton: A product is a set of tangible and intangible attributes, including packaging, colour, price, manufacturer’s prestige, retailer prestige and services which the buyer may accept as offering satisfaction or wants or needs.