eChapters

Introduction

At the very outset, the varied aspects which govern the agricultural scenario in India have been taken up. Basically, India is a land of diversity and Indian climate defies an easy generalization. It comprises a wide range of weather conditions prevailing across a large geographic scale existing in the midst of varied topography. A systematic analysis reveals that Indian climate can be partitioned into six major climatic subtypes, ranging from deserts in the west, to the alpine tundra and glaciers in the north, to humid tropical regions supporting rainforests in the southwest and the island territories. The landform pattern is also found to be widely varying over places. Interestingly, tIndian soils can be divided into six categories, namely, alluvial soils, regular soils, red soils, laterite soils, mountain soils as well as the desert soils. Being a populous country whose sixty percent of the population earns its livelihood on agro-based incomes, directly or indirectly, it is important to review the robustness of the system followed in the actual practice in the Indian scenario towards the process of raising crops which ultimately feed more than hundred crores population. The review reveals that the agricultural production and farm incomes in India are frequently affected by the natural disasters such as droughts, floods, cyclones, storms, landslides as well as the earthquakes, and, indeed, the susceptibility of Indian agriculture to these disasters is compounded by the outbreak of epidemics and man-made disasters such as fire, sale of spurious seeds, fertilizers and pesticides, price crashes etc. As a sequel, the farmers are severely affected through the loss of production of agricultural crops and consequently, the loss of farm income due to occurrence of such events, and it is no denying that the management of or coping with such factors remains beyond the control of the farmers.

The Preamble of the Indian Constitution promises to all citizens of India social and economic justice apart from political justice and also equality of status and opportunity¹. Although every citizen in India who is more than eighteen years of age, including farmers and agricultural workers have got political justice in as much as they have a right to vote and also contest in elections to the State Legislative Assembly and to the Houses of Parliament, we have not been able to give them social and economic justice, and equality of status and opportunity mainly because they continue to earn income, which are not enough to take care of the essential needs of the family such as food, clothing, shelter, education, health, recreation etc. When the Constituent Assembly adopted the Constitution of India on November 26th 1949, agricultural land was owned by Zamindars and big landlords, and most of the agriculturists were working on their land either as tenants or as agricultural workers. Consequently, most of the citizens of rural India did not own agricultural land and had very little earnings either as tenants or as agricultural workers. 

What is an Average ?

The word “average” is used in everyday life to describe where the middle number of a data set is. It’s the typical number you would except to find in a series of numbers. In statistics, the average is called the “arithmetic mean” usually just shortened to the mean. Both the average and the mean use the same formula :

Avg = total sum of all the numbers/ number of items in the set.

In other word, to find the average, add up all of the numbers in the set, and then divide by however many items you have. Let’s say you have 5, 10, and 15. Add them all up to get 5 + 10 + 15 = 30, then divide by 3(the number of items). The answer is 30/3 = 10.

In probability and statistics, you’ll see the following formula used

³Ex-Head & Principal Scientist, Dairy Extension Divison, Karnal, Haryana

INTRODUCTION

Backyard poultry production is an age old practice in rural India. Rural poultry farming in India contributes to about 40% of the national egg production. In ancient time poultry birds were reared for different purposes such as for its fighting ability. In old civilization, the cocks are known for their morning alarm and the selection is also done for these traits. Their fighting ability is more responsible for their spread than there nutritive value of the chickens. Backyard poultry farming is now gaining considerable momentum in the country and enables rural community to participate, in the economic, political and social sustainable development of the rural communities.

Backyard poultry farming is being recognized as important component of socio- economic improvement among the weaker section of society; specially rural youth, landless labour, small and marginal farmers. Backyard poultry generates self-employment, provides supplementary income with protein rich food at relatively low cost. Backyard poultry farming is the one among different enterprises in the present situation which gives some assured income to rural youths of the country. Before 1950, poultry keeping in India was largely a backyard venture. During last 3-4 decades Indian poultry industry has shown excellent growth. Poultry farming is a profitable venture as a means of livelihood and income prosperity for rural youth and farmers. The small and marginal farmers may choose backyard poultry farming alternative method for generating good income with their limited land and water use. Keeping in view of demand of poultry eggs and meat in the country and its potential for income and employment generation among rural youth, there is a need to increase the poultry production in the country.

21.1. Meaning
Balance of payments is an accounting statement that provide a systematic record to all the economic transaction, between resident of a country and the rest of the world, in a specific time frame.
21.2. Economic Transaction
1. Visible Items: These include all types of physical goods which are imported and exported as they are made of some matter that can be seen, touched, measured.
2. Invisible Items: Invisible items of trade refers to all types of services like shipping , banking , etc…these are called invisible goods as they can’t be felt , seen ,and measured
3. Unilateral Items or transfer: Unilateral transfer include gifts, remittance,etc.. since these transaction donot involve any claims for repayments.
4. Capital transfer: Capital transfer relate to capital receipts (through borrowings or sale of assets)and capital payments (through capital repayments or purchase of assets)

Balsam (Impatiens balsamina) is an annual herbaceous flowering plant valued for its attractive flowers and use as a loose flower crop. It performs well under warm, humid conditions and is suitable for rainy-season cultivation. The chapter presents its origin, distribution, genetics, botanical characteristics, varieties and climatic and soil requirements. Detailed production practices include seed propagation, stem cuttings, micropropagation, land preparation, nutrient management, planting, irrigation, weed control, mulching, staking and pinching. Plant growth regulators, insect pests and diseases are also discussed. Particular attention is given to harvesting, postharvest handling and yield, making the chapter useful for commercial cultivation and practical floriculture education.

Banks and Banking

On account of multifarious activities of modern banks, the Bank and Banking has been defned by several economists as follows:

The defnition of a banker given by Dr. L. Herber and L. Hart is “one who, in the ordinary course of business, honours cheques made upon him by persons from and for whom he receives money on current accounts.”

Chamber’s Twentieth century Dictionary defnes a bank as an, “institution for the keeping, lending and exchanging etc. of money”.

The purpose of a banker, in Crowther’s words, is to produce money by accepting other people’s loans in exchange for his own.

A bank, according to Professor Kent, is “an entity whose main activities entail the collection of the momentarily idle money of the general public for the purpose of advancing to others for consumption.”

Introduction

The backbone of economic growth are financial systems, which act as the channels for managing risks, facilitating investments, and allocating resources within an economy. Financial systems, which consist of a wide range of organizations, markets, and tools, are essential for coordinating the movement of capital between surplus (savers) and deficit (borrowers) units. They basically provide risk management, resource allocation, payment facilitation, and intermediation, among other crucial responsibilities. This complex network of interconnected roles makes sure that money is effectively allocated to its most profitable uses and offers safeguards against risk and smooth transactions. It supports sustainable growth and development by acting as the lifeblood of the economy.

A wide range of elements, such as macroeconomic conditions, regulatory frameworks, and technological breakthroughs, influence the evolution and dynamics of financial systems. Financial systems have changed significantly over time because of new difficulties and shifting environments. Resilience, creativity, and adaptation have been characteristics of the growth of finance, from the rise of modern banking institutions to the introduction of modern f inancial technology solutions. It is essential to solving urgent global issues including climate change, inequality, and sustainable development in addition to fostering economic growth and societal improvement. Financial institutions and stakeholders are using their resources to leverage sustainable finance practices, impact investment, and green finance efforts to create positive social and environmental consequences. It can be a strong tool for bringing about positive change and creating a more sustainable and equitable future.

Barleria, particularly Barleria cristata, is a perennial evergreen flowering shrub valued for attractive blooms, garlands, religious functions and ornamental landscaping. The crop has considerable commercial importance in southern India, while other species are used in ornamental and medicinal applications. This chapter covers the origin, distribution, genetics, botanical description and important species and varieties of Barleria. It explains suitable climate and soil conditions, propagation through seeds and stem cuttings, land preparation, nutrient management, planting and irrigation. Cultural practices such as weeding, mulching, pruning and pinching are described along with pest and disease management. Harvesting, postharvest handling and yield are also addressed.

Every science has its own language. Economics has its own language. There are certain terms which are used in a special sense in economics. So we must understand the meaning of some basic concepts in the field of economics are discussed below.
2.1. Goods
Anything that can satisfies a human want is called a good in economics. For example: Foodgrain, pulse, oilseeds, machinery, seeds, fertilizer, pen, book, etc.
2.2. Services
A service refers to an act or performance that one party provides to another. Services are characterized by their intangible, non-material nature, as well as their inseparability, variability, and perishability. Examples include the services offered by doctors, teachers, lawyers, engineers, and laborers.

Goods can be classified as follows

1. Free goods: Goods which are not scarce and available at free of cost are called free goods. Eg: air.
2. Economic goods: Economic goods are scarce and one has to pay a price for it : eg: Rice, pen, cloth etc.
3. Visible and Invisible goods: Things which can be seen and felt can be called as visible goods. Such goods are also called as tangible good. Eg. Rice, bicycle.

   Invisible goods are also called as services or intangible goods. We cannot see or feel those goods. Eg. Copyright of a book, service of a doctor.

4. Consumer goods and capital goods (Producer goods): Consumer goods satisfy our wants directly. Eg. Rice, Pen, etc.

   Goods like machinery, equipments will not satisfy our want directly but used for further production

3.1 Introduction
Since the dawn of humanity, the expansion of invention and technological innovation has made it possible to make a variety of goods to meet its needs. To get a competitive edge in the market, the manufacture of a product has three main goals, viz. efficient product planning, efficient manufacturing, and effective cost control.
These can be achieved through a random thinking, if the designer is fortunate to have the best design of a product of interest, which satisfies the needs of its customers. But it will rarely happen. Design thinking maximizes the possibility of happening of the best design in the journey of design a product in shorter possible time.
Design thinking, an emerging field in this direction, tries to create a product by utilizing the following steps.
i. Empathize
ii. Define
iii. Ideate
iv. Prototype
v. Test
3.2 Definition of Design Thinking
A design methodology called “Design Thinking” offers a problem-based approach to problem solving. By understanding the human needs which changes quickly, re-framing the issue in human-centric ways, generating a lot of ideas during brainstorming sessions, and taking a hands-on approach during prototyping and testing, design thinking is incredibly helpful in handling complicated challenges that are ill-defined or unknown. Anyone can use the Design Thinking approach to tackle complex problems that arise in our society, such as those in our businesses, governments, and other spheres of influence, if they have an understanding of these five steps of the process.

Introduction

Agri-entrepreneurship stands as a vital driver of socio-economic upliftment within society, offering a range of benefits that span from poverty reduction to rural development. In economies, where agriculture remains a cornerstone (Welter, 2011), fostering entrepreneurship in this sector can lead to substantial improvements in livelihoods, income generation, and overall economic growth (Watson, 2013). With support from relevant statistics and references, this article discusses the importance of agri-entrepreneurship.

Economic Growth and Job Creation: Agri-entrepreneurship contributes significantly to economic growth. According to the World Bank, agriculture employs over 25% of the world's labour force and accounts for a substantial portion of GDP in many developing countries. Encouraging agri-entrepreneurs to innovate and invest can lead to the creation of diverse agricultural enterprises, generating employment opportunities both on and off the farm. This, in turn, reduces unemployment rates and drives local economic development (Stam, 2016; Welter & Gartner, 2016).

Poverty Alleviation: Rural poverty remains a significant challenge in many developing nations, where a substantial portion of the population relies on agriculture for their livelihoods. Agri-entrepreneurship empowers individuals to break free from subsistence farming and embrace value-added activities. By fostering innovation, diversification, and access to markets, agri entrepreneurship enables farmers to increase their income and improve their quality of life (Shane, 2007). According to the International Fund for Agricultural Development (IFAD), smallholder farmers, when equipped with entrepreneurial skills, are better positioned to escape poverty cycles.

We must know our family, its members and their relationships. Let us first look at basic relationships which often figure in the questions. If you are conversant with the given items in the table below, half of your battle is already won. It is not required to mug-up these names, but instead make a clear picture in your mind as you go through each one of them. This will go a long way in retaining the details of these given shortcut tricks for solving Blood relations problems for logical and analytical reasoning. Read the following thoroughly before moving on

In most of the examinations, the questions related to boat and stream are asked. These questions are seemed to be very difficult but are very ticklish and easy to solve. The students need to concentrate on flow of stream upward and down ward. If the boat is moving towards the flow (downstream), the speed of boat and stream will be added and if the boat is moving towards opposite of stream flow (upstream), the distance covered by the baot will be equal to boat speed minus strean speed. Few important tips are given below to solve such type of questions.

Downstream and Upstream Motion

Downstream motion of a boat is its motion in the same direction as the flow of the river. Upstream motion is exactly the opposite. There are two parameters in these problems.

Introduction Farmer Producer Company (FPC) is a dynamic form of farmer collective that enables strong backward and forward linkage to the member farmer, leading to enhanced socio-economic status amongst the farming community. As of March 31, 2019, there were 7,374 FPCs with a total of 860.18 crore in Paid-Up Capital (PUC). With a budget of 6,865 crore, the Ministry of Agriculture and Farmers' Welfare announced in 2021 central scheme to support 10,000 farmer producer organisations. The Small Farmers Agribusiness Consortium (SFAC), the National Bank of Agriculture and Rural Development (NABARD), and f lagship programmes like the Agriculture Investment Fund (AIF) have all contributed to expanding farmers' access to capital (www.livemint.com).

FPCs are effective tools that give smallholder farmers more influence over the trading markets. This improves agricultural output and raises the revenues of small-scale farmers. To fully realise the potential of FPCs, cluster-based business organisations must acknowledge the inherent difficulties that they face and understand how to avoid common management mistakes.

Branding scenario of successful FPCs

There have been very few Farmer Producer Companies (FPCs) in India that have been running their businesses professionally and have become sustainable organisations over the years with well-established market linkages. Sahyadri Farmer Producer Company (Nashik, Maharashtra), Indian Organic Producer Company (Kerala), Bhangar Vegetable Producer Company (West Bengal), Madhya Pradesh Women’s Poultry Producer Company Pvt. Ltd. (Madhya Pradesh), Nachalur Farmers Producer Company Limited (Tamil Nadu), Maha Gujarat Agri Cotton Producer Company Ltd. (Gujarat), etc. are some of them, to name a few. A lot of sincere efforts have been put into strengthening their marketing linkages, viz. grading, processing, packaging, branding, distribution, etc. All the FPCs have been able to garner a significant market share because of their immaculate branding exercise. Their success has proved the fact that mere branding won’t guarantee large-scale consumer acceptance and it is brand positioning which is the required engine to drag the product towards consumers.

Introduction

Business planning is required to meet the expectations of the future of any business and to meet the expected or unexpected obstacles that the future may hold. In the absence of a proper business plan, any business tends to fail. Not many are aware of the importance of preparing a good business plan. A good plan not only helps in planning as per the expected outcomes, but it also aids in seeking the right funds and bringing favourable investment into the business. However, the question remains: how to prepare an effective business plan. To aid in business planning, many use a Business Model Canvas. A Business Model Canvas or BMC (Figure 1), is a tool that represents different organisational components briefly in a very creative way. These components create the value of any organisation. The BMC is a strategy tool that also analyses the business situation of an existing business. There are nine components of a BMC, which are also referred to as the building blocks of an organisation. These are customer segments, Proposition, Channels, Customer Relationships, Key Resources, Key Activities, Key Partners, Cost Structure, and Revenue Structure. If BMC is prepared well, there are good chances that the Business plan will be developed well, which reduces the chances of failure in business. At the same time, it helps the business sail through the competitive environment smoothly and stay sustainable in the long run (Johnson, 2020).

STARTUP India is an innovative initiative started to help people who want to start their own business. These individuals are reflective and resilient. Therefore, the government provides assistance for them to realize their concepts and expand. The Government of India introduced the ‘Startup India’ initiative on January 16, 2016, in New Delhi.

What is a Start Up?

According to the government notification, the journal number will replace the G.S.R. 364(E) dated 11 April 2018 as amended by Notification No. G.S.R. 34 (E) on 16 January 2019 by DPIIT.

Definitions

In this announcement: An entity shall be measured as a Startup

• Any entity for a period of ten years from the date of incorporation/registration, if registered as a private limited company (as defined in the Companies Act, 2013) or listed as a partnership (registered under Section 59 of the Partnership Act, 1932) or a limited liability partnership (under the Limited Liability Partnership Act, 2008) in India.

• The revenue of the entity has not exceeded one hundred crore rupees for any of the financial years since registration/registration.

• The business unit works to innovate, develop or improve products, processes or services, if there is a scalable business model with high potential for performance or value creation. But the enterprise created by revolution, by revitalization of the existing business, is not called a “start-up”.

Introduction

In the past, when television sets entered almost every household and there was a set of TV channels that broadcasted news, daily soaps, songs, etc., a channel named "Discovery" entered the market and soon became very popular among all age groups due to the scientific documentaries that it broadcasted and soon enough took over the market. It's obvious to the eyes that they created something unique, innovative, and possessing utility. The success behind the TV channel was that it tapped the uncontested market and hence had no other channel of its kind to compete with. They created a new niche, and based on this, they generated huge profits, success, and popularity. This strategy is very famous today in the name of the “Blue Ocean Strategy” introduced by Kim and Mauborgne (2005). The same strategy has immense potential in alleviating the agripreneurial ventures wherein the greater homogeneity of the products brings in an issue of increased competition. Hence, being creative and innovative on the part of entrepreneurs can open greater avenues for new products in the market, wherein the new product may benefit from the uncontesting environment in the market.

6.1 Introduction
The success of design thinking depends on its applicability in industries and service organization. The applications of design thinking applied to product development should focus on the needs of users. The design thinking can also be applied to design new processes as well as improve an existing process.
6.2 Case Studies
The section presents several case studies of applying design thinking in realities as listed below.
1. Design thinking in eye care
2. Design thinking in foundry
3. Design thinking in FMG company
4. Design thinking in auto industry
5. Design thinking at retail outlet
6. Design Thinking in Flight Reservation System
7. Design thinking in winding fabric on roller in textile mill
6.2.1 Case study: Design Thinking in Eye Care
Eye care is a crucial part of health care system. There are many factors that are responsible for poor eye vision. Normally in the early stages, viz. children and adults up to 40 or 45 years of age may have eye power issues, which are managed