eChapters

ABSTRACT

Indian farming community is facing a multitude of problems to maximize crop productivity. In spite of successful research on new agricultural practices concerning crop cultivation, the majority of farmers is not getting upper-bound yield due to several reasons. One of the reasons is that expert/scientific advice regarding crop cultivation is not reaching farming community in a timely manner. It is true that India possesses a valuable agricultural knowledge and expertise. However, a wide information gap exists between the research level and practice. Indian farmers need timely expert advice to make them more productive and competitive. In this paper, we made an effort to present a solution to bridge the information gap by exploiting advances in Information Technology (IT). We propose a framework of a cost-effective agricultural information dissemination system (AgrIDS) to disseminate expert agriculture knowledge to the farming community to improve the crop productivity. Some of the crucial benefits of AgrIDS are as follows. It is a scalable system which can be incrementally developed and extended to cover all the farmers (crops) of India in a cost effective manner. It enables the farmer to cultivate a crop with expertise, as that of an agricultural expert, by disseminating both crop and location specific expert advice in a personalized and timely manner. With AgrIDS, the lag period between research effort to practice can be reduced significantly. Finally, the proposed system assumes a great importance due to the trend of globalization, as it aims to provide expert advice which is crucial to for the Indian farmer to harvest different kinds of crop varieties based on the demand in the world market.

Introduction

Over the last two decades the Land and Water Development Division (AGL) has been at the forefront of the development and application of computer-based systems to analyse data and generate information to support decisions on various land and water issues . Separate soil and land and water systems have been developed. The soil and land systems focus on methodologies and tools for the assessment of land resources potentials at global, regional and national and sub-national levels. The water systems concern irrigation water use and management at field level and water resources assessment at regional and national levels.

AGL has been cooperating with various units within FAO and numerous international agencies and national institutions in developing and applying the systems.

Initially, in the late seventies and early eighties, the systems were developed for mainframe and mini-computers. From the late eighties they were gradually adapted to microcomputers. At the same time computer tools for managing spatial data, including geographic information systems (GIS), remote sensing and global positioning systems (GPS) were introduced. Since the last few years the availability of networked PC workstations, rapid application development environment and multimedia tools have opened an era of completely new possibilities in the development and application of the systems.

Introduction

Precision farming is one of the most scientific and modern approaches to sustainable agriculture that has gained momentum in 21^st century. Consider this situation: ‘A farmer goes to his field with his GPS (Global Positioning System) guided tractor. The GPS senses the exact location of the tractor within the field. It sends the signal to a computer on the tractor, which has a GIS, storing the soil nutrient requirement map in it. The GIS, in consultation with a Decision Support System, decides what is the exact requirement of the fertilizer for that location and then commands a variable rate fertilizer applicator, attached with the tractor, to apply the exact dose at that precise location. And all this is done within a second, before the tractor moves further.’ Sounds like an excerpt from a scientific fiction. But this is what precision farming (PF) means to the large growers of the US or European countries. Hence, the first thing that comes to mind is that, this system is not for developing countries, especially India, where the farmers are poor, farming is mostly subsistent and the land holding size is small. But, this is far from the truth as this approach has a large potential for improving the agricultural production in developing world. This article is an attempt to explain the possibility of adopting PF in India and the role of satellite based remote sensing in facilitating that.

ABSTRACT

An Expert System also called a Knowledge Based System is a computer program designed to simulate the problem-solving behavior of an expert in a narrow domain or discipline. In agriculture, expert systems unite the accumulated expertise of individual disciplines, e.g., plant pathology, entomology, horticulture and agricultural meteorology, into a framework that best addresses the specific, on-site needs of farmers. Expert systems combine the experimental and experiential knowledge with the intuitive reasoning skills of a multitude of specialists to aid farmers in making the best decisions for their crops. The various expert systems were developed since evolution of Artificial Intelligence. This paper compares the availability of various expert systems in agriculture for last 30 years.

Introduction

Agricultural production has evolved into a complex business requiring the accumulation and integration of knowledge and information from many diverse sources. In order to remain competitive, the modern farmer often relies on agricultural specialists and advisors to provide information for decision making. Unfortunately, agricultural specialist assistance is not always available when the farmer needs it. In order to alleviate this problem, expert systems were identified as a powerful tool with extensive potential in agriculture.

Introduction

Expert system can be defined as a tool for information generation from knowledge. Information is either found in various forms or generated from data and/or knowledge. Text, images, video, audio are forms of media on which information can be found, and the role of information technology is to invent, and devise tools to store and retrieve this information. Statistical information is a good example of information generated from data while advises generated by an expert system is a good example of information generated from knowledge.

At the beginning, the concentration was mainly on textual information. Information technology used for textual information ranged from paper archiving tool to the sophisticated electronic computer software tools such as data base management systems, and hypertext tools. Images were very difficult to be included in an information system just few years ago till the scanners technology has been advanced together with the invention of the optical storage devises which have the capacity to store hundreds of mega bytes. This technology has enabled the developers to include images in their systems. Input peripherals to capture video and audio information have been also commercialized and are now available in the market. Storage of audio and video would be impossible unless large storage media were invented.

Access to information and improved communication is a crucial requirement for sustainable agricultural development. Modern communication technologies when applied to conditions in rural areas can help improve communication, increase participation, disseminate information and share knowledge and skills. It is being said that “Cyber Extension” would be the major form of technology dissemination in the near future. However it is observed that the rural population still have difficulty in accessing crucial information in order to make timely decisions. It is essential that information availability is demand driven rather than supply driven. The challenge is not only to improve the accessibility of communication technology to the rural population but also to improve its relevance to local development.

The advent of INTERNET on communication scenario offers enormous potential for two-way on-line communication between distant parties via the telecommunication and computer network spread over the entire globe. The world is rapidly shrinking to a ‘global village’ which some courageously even call a ‘global family’. The merger of communication (audio and video) and computer technology has suddenly made this combination so powerful that no sector of human activity can afford to ignore it. Right from high security defense systems, space research, engineering and educational applications the INTERNET has found users in petty shopkeepers and small service agencies. In countries like Singapore, you can book a taxi via e-mail and the concerned taxi driver is able to confirm your booking, while he is still driving.

History

Video conferencing uses telecommunications of audio and video to bring people at different sites together for a meeting. This can be as simple as a conversation between two people in private offices (point-to-point) or involve several sites (multi-point) with more than one person in large rooms at different sites. Besides the audio and visual transmission of people, video conferencing can be used to share documents, computer-displayed information, and whiteboards.

Simple analog videoconferences could be established as early as the invention of the television. Such videoconferencing systems consisted of two closed-circuit television systems connected via cable. During the first manned space flights, NASA used two radiofrequency (UHF or VHF) links, one in each direction. TV channels routinely use this kind of videoconferencing when reporting from distant locations, for instance. Then mobile links to satellites using special trucks became rather common.

This technique was very expensive, though, and could not be used for more mundane applications, such as telemedicine, distance education, business meetings, and so on, particularly in long-distance applications. Attempts at using normal telephony networks to transmit slow-scan video, such as the first systems developed by AT&T, failed mostly due to the poor picture quality and the lack of efficient video compression techniques. The greater 1 MHz bandwidth and 6 Mbit/s bit rate of Picture phone in the 1970s also did not cause the service to prosper

What is an IVR

IVR or Interactive Voice Response is a technology that automates interaction of a database with telephone callers. Enterprises are increasingly turning to IVR to reduce the cost of common sales, service, collections, inquiry and support calls to and from their company.

IVR solutions are generally used with pre-recorded voice prompts and menus to present information and options to callers, and touch-tone telephone keypad entry to gather responses. Modern IVR solutions however, also enable input and responses to be gathered via spoken words with voice recognition.

IVR solutions enable users to retrieve information including bank balances, flight schedules, product details, order status, movie show times, and more from any telephone. Additionally, IVR solutions are increasingly used to place outbound calls to deliver or gather information for appointments, past due bills, and other time critical events and activities.

My definition of a ‘Developed India’ is “when the quality of life in our rural areas becomes comparable to that in the non-urban areas of already developed countries”. Another way of looking at development is to look at ‘Measures of Development’. Unlike the three used by United Nations, viz. per-capita Gross National Product, life expectancy at birth and adult literacy, I have been suggesting for a long time that the appropriate measures of development for a developing country are only two – per capita electricity consumption and female literacy. Availability of electricity is essential to provide the basic amenities like pure drinking water and proper health care and to develop rural industries. And also, without near-hundred per cent literacy and without societal equity – evidenced inter-alia through gender non-discrimination – the fruits of science and technology (S&T) will not fully reach rural India.

Technology Foresight to Become a ‘Developed’ Country

Choosing the right technologies to put the nation on the part of rapid development requires technology Foresight. Technology foresight must be distinguished from Technology Forecasting, which attempts to predict future technological developments, without worrying about the impact of these developments on the economy, society or the environment. Technology foresight adds assessments from economic, social, environmental, security and even ethical points of view to technology foresight. One may often get different answers from such analysis depending on whether you are from India or say, from the United States of America, to the need for technologies like, for example, fast breeder reactors or rural food processing.

1 & 3 Assistant Professor, Dept. of Agricultural Extension and Rural Sociology, Agricultural College & Research Institute, Tamil Nadu Agricultural University, Madurai -625 104

2 & 4 Senior Research Fellows, Dept. of Agricultural Extension and Rural Sociology, AC & RI, Madurai -625 104.

Prelude

The rapid and unprecedented changes in the external environment such as liberalisation of the economy, globalisation of international markets, deregulation of the financial systems and implications of various clauses under WTO exerted considerable pressure on the agricultural system. Moreover, the major challenges facing the world today includes are: managing the environment in a sustainable manner, managing the exploding rate of population growth and urbanisation, ensuring food security, meeting health, education and literacy needs and eliminating poverty.

Meeting these challenges requires information, knowledge and participatory process of social change. Communication is an essential element in this process. According to Balit (1996) who pointed out that least expensive input for rural development is knowledge. Knowledge and information are basic ingredients of food security and are essential for facilitating rural development and bringing about social and economic change.

The 21^st century is witnessing a computer revolution in which information processing and retrieval are being reliably done at incredible speeds. Computers are used for storing, analysing and distributing information of all kinds including words, numbers, pictures, illustration, sounds and movies. Computer aided knowledge dissemination mechanism help to reach the unreached and foster new voices and new leaders.

According to Aasher (1995) microcomputer technologies have the potential to support all the major functions of agricultural extension, namely the technology generation, diffusion, adoption continuum and the efficient handling of descriptive, diagnostic, predictive and prescriptive types of information.

1 Professor (Retired) Department of Agricultural Extension and Rural Sociology, Tamil Nadu Agricultural University, Coimbatore-641 003, Tamil Nadu

2 Assistant Professor, Department of Agricultural Extension and Rural Sociology, Agricultural College & Research Institute, Madurai-625 104

Introduction

The word ‘Extension’ was first coined in U.S.A. in the mid-part of the nineteenth century, to connote extension knowledge of improved practices in agriculture and home economics from Land Grant Colleges to the farmers and their families in their fields and homes. The literary meaning of Extension is ‘Ex’-out; Tensio’-to stretch i.e. Extension means stretching out. Extension, in the context of rural community development, means educating rural people and it implies production of changes in human behaviour -in terms of attitude, knowledge and skill. Extension is often misconceived as disbursement of subsidies and providing certain material incentives; it is certainly not.

There are several conventional extension techniques approaches and tools for transfer of any farm -related technologies, be it any enterprise, crop or their mix. Extension teaching aids are broadly classified as:

This section forms the crux of this research. Here, the data collected as per the research methodology explained in previous chapter has been analysed, results were obtained and discussed. The data were classified, tabulated and then treated with scientific methods to get the results.

After tabulation, the results were interpreted to bring out emphatically the most striking relationship between the variables. The results are presented in the form of tables, graphs and figures.

The findings are presented under the following parts in accordance with the objectives setforth.

Section I : Profile of the study respondents

Section II : Effectiveness of selected learning modules in terms of knowledge gain and symbolic adoption

Section III : Relationship and influence of independent variables towards knowledge gain and symbolic adoption

Section IV : Farmers perception about the Interactive Multimedia Compact Disc (IMCD)

Section V : Farmers opinion regarding utility of the IMCD as a tool for transfer of technology

Section VI : Strategies for better utilization of IMCD

The research procedures followed in the study are reported under the following sub-heads viz. Selection of Farm Technology and Development of Farmer -Friendly Interactive Multimedia Compact Disc.

3.1. Selection of Farm Technology: Integrated Pest Management Practices for Coconut Eryophid Mite

3.1.1. Importance of Coconut

Coconut is one of the most widely grown plantation crops of the tropics. The palm is recognized as a multiproduct and termed as horticultural, plantation, food and even as an oil seed crop. It has diversified uses such as sources of food, drink and shelter and as a raw material for various industrial uses and thus serves as commercial crop.

The coconut is referred to as man’s most useful tree, synonymously the King of the tropical flora, tree of abundance, tree of heaven Kalpa Vrisha, tree of life and layman’s crop. Millions of people in India and other tropical regions depend upon the coconut plantations for their livelihood. More than 100 products are being made directly or indirectly from coconuts and their export earned India appreciable foreign exchequer.

For any research endeavor, perusal of available literature is of paramount importance. Such an effort will highlight the attempt made and provide a clear comprehension of similar studies. A search on earlier research studies revealed that only a few have concentrated on Multimedia, Interactive Multimedia and Information Technology (IT) in transfer of farm technology. The available concepts and literature are presented under the following sub-heads.

2.1 IT in Farm Technology

2.2 Interactive Multimedia in Farm Technology Transfer

2.3 Selection of Farm Technology

2.4 Effectiveness of Different Extension Teaching /Learning Methods

2.5 Effectiveness of Knowledge Gain

2.6 Effectiveness of Symbolic Adoption

2.7 Farmers Perception about Farm Technologies and Modes of presentation

2.8 Relationship of Characteristics of Farmers with their Knowledge and Symbolic Adoption.

Agriculture continues to be the occupation and way of life for more than half of the Indian population even today. Sustainable prosperity of this class-the farmers, the landless agricultural labourers holds the key for improving the overall human resource development scenario in the country. Indian agriculture had been on traditional lines till the first waves of Green Revolution gave a sudden boost to the production and productivity of major cereals in the assured irrigated areas. Quick dissemination of technological information from the agriculture research system to the farmers in the field and reporting of farmers feed back to the research system is one of the critical inputs in transfer of agricultural technology. The information and communication support during last 50 years has mainly been conventional. The extension personnel of the departments of agriculture disseminated the technological message to the farmers through personal approach. This approach has not been able to reach and satisfy majority of the farmers who are spread across the whole country with varied interests. This gap remains a challenge for the Extension System even today.

To reach over 110 million farmers, spread over 500 districts and over 6000 blocks is an uphill task. The diversity of agro-ecological situations adds to this challenge further. The success of Green revolution was mainly achieved due to concerted homogenous extension strategy. Farmer’s needs are much more diversified and the knowledge required to address them is beyond the capacity of the grass root level extension functionaries.

There are basically two aspects of extension: the education function which aims to help farmers gain knowledge, acquire skills and change attitudes for their own benefit; and the communication function which transfers information about suitable technologies to farmers and growers and offers them alternative solutions to improve their situations. The aim is to transform the information into knowledge timely and accurately to create an environment for farmers to use it. IT will be indispensable in transferring information between research and extension organizations.

Executive summary

The enclosed project report envisages the setting up of a modern rice mill complex with attached parboiling facilities having an average processing capacity of 16 MT of paddy per day. The initial investment of the project is estimated to be Rs 480.17 lakhs. Sales Realization is assumed as constant for all the 7 years; amounted Rs 1129.2 lakhs. Pay Back Period for the project is estimated as somewhat more than 3 years. Internal Rate of Return for the project is 31%. Net Present Value is Rs.367.92 lakhs which is a positive value. It indicates that present value of cash inflows is greater than present value of cash outflows. Projected working results of the project throws light on its viability.

Once you have embarked upon the idea of doing (any) business, your concentration should be focused on doing things that should be relevant to maximizing returns and minimizing risks. Looking upon why businesses fail, one can find that it is usually because entrepreneurs are ill equipped to identify real business opportunities and take advantage of them, or they don’t anticipate and adapt critical changes or they fail to recognize or minimize real threats to business. Successful entrepreneurs are found to intensively pursue the path of planning by preparing business plans, for having foresight of critical incidents that would affect business and possible ways of action.

Introduction

Successful marketing is important to every business. Marketing is a critical tool for establishing awareness, attracting new customers and building lasting relationships. It is the process of planning and executing conception, pricing, promotion and distribution of your ideas, goods or services to satisfy the needs of individual consumers or organisations. It is as important to put adequate efforts on marketing your product or service, no matter whatever time you have dedicated to development of part of it.

We live in an electronic era, where the globe has shriveled into our fingertips. Customers are having lot of options to choose from. Information of what you need is reaching you within a click, that your decisions are often being guided by such information. Marketing uses communication and advertising tactics to persuade customers that your brand, including your products and services are exactly what they need. Marketing is thus crucial to your business which can have a bearing on the success rate and requires research, planning and appropriate budget allocations.

One of the important concepts in marketing is that of marketing mix. The elements of this mix are: product, pricing, physical distribution and promotion. Marketing management is that which optimizes the elements in the marketing mix, so that organisation is able to achieve its objectives while gaining customer utility. This chapter throws light on various aspects of marketing mix that an entrepreneur needs to focus upon to ensure success.

Introduction

Meat is a highly nutritious animal product relished by majority of the population in India. India produced around 6.2 million MT of meat in 2013 (FAOSTAT, 2013), standing at fifth position in world meat production and accounts for only 3 per cent of total meat production in the world (APEDA, 2017). Contribution of livestock sector to national economy in terms of gross domestic product (GDP) was 4.1 per cent in 2012-13 (Islam et al., 2016). The percentage of meat subjected to processing in India is only 1-2 per cent compared to 70 per cent in developed countries (Sen et al., 2013). Relatively higher proportion of poultry (7-8%) is converted into further processed poultry products. Major proportion of the meat produced in the country is derived from old and unproductive animals. Availability of spent birds is also on the rise due to the rapid growth in poultry industry. Meat from such animals and poultry has less desirable palatability attributes, especially tenderness, which makes it more suitable for processing into value added products. This will provide consumers with more acceptable, convenient, healthy and versatile products while simultaneously increasing the economic returns to the processor. The profitability of meat industry is critically dependent in deriving extra value from lower-value meat cuts. To achieve this, value must be added in the eyes of the consumer across the wide chain of value added products.

Introduction

Fish is a source of valuable animal protein and is considered a health food. This has resulted in increased consumer demand. Fish is now more expensive than meat and other animal foods. Being a highly perishable commodity, fish require immediate processing and various options are available for the value addition of fish. Fish processing, particularly seafood processing and marketing have become highly complex and competitive and exporters are trying to process more value added products to increase their profitability. Value can be added to fish and fishery products according to the requirements of different markets. These products range from live fish and shellfish to ready to serve convenience products. In general, value added food products are raw or pre-processed commodities whose value has been increased through the addition of ingredients or processes that make them more attractive to the buyer and/or more readily usable by the consumer.

Introduction

Consumption of milk is deeply rooted in our traditions, and it is an inevitable part of the Indian diet and even has ritualistic and medicinal uses. Milk is the first and one among the most nutritious foods that every mammal consumes on earth. It supplies all the nutrients needed to ensure proper growth and development in the postnatal period. Dairy foods in general are commonly considered balanced and nutritive, being frequently included as important components of a healthy diet (Pereira, 2014). Four components of milk are dominant in quantitative terms: water, fat, protein and lactose; while the minor components are minerals, enzymes, vitamins, and dissolved gases (Guetouache et al., 2014). On an average, bovine milk is composed of 87% water, 4 to 5% lactose, 3% protein, 3 to 4% fat, 0.8% minerals, and 0.1% vitamins. Milk and milk products contribute not only nourishment to the consumers, but also livelihood opportunities to farmers, processors, shopkeepers and other stakeholders in the dairy value chain.

Introduction

India is the largest consumer and second largest producer of sugar in the world next to Brazil. Among the sugar yielding crops like sugarcane, sugar beet, palms and sorghum, sugarcane is the second most important agro-industrial crop of the country. It is the only raw material for nearly 538 sugar mills (2014-15), producing about 28 million mt of sugar annually from a sugarcane production of 366 million tons in an area of 5.307 mh. Apart from this, it is the predominant source of potable alcohol, industrial alcohol and fuel-ethanol. In India, 35 million farmers are engaged in sugarcane cultivation and another 50 million depend on employment generated by these 538 sugar factories and other related industries using sugar. Sugarcane occupies a very prominent position in the agricultural crops of India covering large areas in UP, Punjab, Haryana and Bihar (sub tropical) and Maharashtra, Karnataka, Gujarat and Tamil Nadu (tropical). On an average, white sugar production accounts for 74% of total cane produced, 14-15% is utilized for jaggery and khandsari production and the rest is utilized for other purposes including seed.

Jaggery and khandsari, the traditional Indian sweeteners are the natural mixture of sugar and molasses. If pure clarified sugarcane juice is boiled, what is left as solid is jaggery, which contains 65-85% sucrose. Khandsari sugar is a finely granulated and crystallized which contains 94 to 98% sucrose. In the early 1930’s, nearly 2/3rd of sugarcane production was utilized to manufacture these two alternate sweeteners. With the introduction of sugar mills and their multiple growth and better standard of living and higher per capita income, the demand for sweetener has shifted to white sugar which contains purely sucrose (99.7%).

Introduction

Groundnut (Arachis hypogaea L.) commonly called as Poor man’s cashew, is the 6^th most important oil seed crop in the world. It contains 48-50% oil, 26-28% protein and 11-27% carbohydrates. Groundnut is grown on 26.4 million hectare worldwide, with a total production of 37.1 million metric tons and an average productivity of 1.4 metric tons/ha. Developing countries constitute 97% of the global area and 94% of the global production of this crop (FAO, 2011). The production of groundnut is concentrated in Asia and Africa, where the crop is grown mostly by smallholder farmers under rain-fed conditions with limited inputs. Groundnuts (peanuts) are popularly used as seed oil in India. Since, they are obtained from the ground, they are called as groundnuts and also known as ‘Mungfali’ in Hindi, ‘Palleelu or Veru sanaga’ in Telugu, ‘Kadalai’ in Tamil, ‘Nilakkadala’ in Malayalam, ‘Kadale kaayi’ in Kannada, ‘Singdana’ in Gujarati and ‘Shengdaane’ in Marathi. Groundnuts are easily available round the year and almost everywhere in India. Groundnuts are also taken as snacks in many households especially in India. In reality, groundnuts are actually legumes. Since, they have all the properties of nuts like almonds, cashew nuts, etc., these are also included in the family of nuts.

Groundnut is the major oil seed of India. It accounts for 25% of total oil produced in India. Annual production of groundnut is around 9690 thousand tones. As the crop is grown in rainfed conditions, production and productivity are highly vulnerable to rainfall and exhibit huge fluctuation between the years. In India, groundnuts are produced both during Kharif (75%) and Rabi seasons (25%). Major production catchments of groundnut are located in Gujarat holding a share of 50.77% of total groundnut production, Andhra Pradesh holding a second place (12.69%) followed by Tamil Nadu (9.91%). Following are the top groundnut producing states of India (Table 1).

Introduction

Soybean (Glycine max) is also known as the wonder bean or miracle bean or “golden grain” due to its diversified applicability. Soybean has an important place in world’s oilseed cultivation scenario, due to its high productivity, profitability and vital contribution towards maintaining soil fertility. The crop also has a prominent place as the world’s most important seed legume, which contributes 25% to the global vegetable oil production, about two thirds of the world’s protein concentrate for livestock feeding and is a valuable ingredient in formulated feeds for poultry and fish. The major soybean producing nations are United States, Brazil and Argentina. These three countries dominate in global production, accounting for 80% of the world’s soybean supply. Global production of soybean has grown at a CAGR of 2.78% from 215.69 million metric tons in 2004-05 to 283.79 million metric tons in 2013-14.

India stands 5^th in global production of soybean. In India, soybean cultivation started in early 1970s, but it has emerged as number one among oilseed crops covering around 11 m ha area with total production of around 11.5 m tons. At present, the average productivity of soybean is about 1.3 tons/ha and it can be easily doubled in near future. Production of soybean in India is dominated by Maharashtra and Madhya Pradesh which contribute 89% of the total production. Rajasthan, Andhra Pradesh, Karnataka, Chhattisgarh and Gujarat contribute the remaining 11% production.

About 85% of world’s soybeans are processed annually into soybean meal and oil. Approximately 98% of soybean meal is crushed and further processed into animal feed with the balance used to make soy flour and proteins. Of the oil fraction, 95% is consumed as edible oil; the rest is used for industrial products such as fatty acids, soaps and biodiesel.

Introduction

Pulses are major and cheap sources of protein in Indian vegetarian diet, providing most of the essential amino acids. Pulses are mainly consumed in the form of dehusked split pulses (Dal); and have 15-24% proteins. Various types of pulses grown are pigeon pea, chickpea, black gram, green gram, lentil, etc. Pulses are consumed because of body building properties due to the presence of various amino acids. By-products of pulses like leaves, pod coats and bran are fed to animals in the form of dry fodder. Some pulse crops like gram, lobia, urd bean & moong bean are fed to animals as green fodder.

Introduction

21^st century challenges like climate change, water scarcity, increasing world population, rising food prices, and other socio-economic impacts are expected to generate a great threat to agriculture and food security worldwide, especially for the poorest people who live in arid and sub-arid regions. Millet is one of the oldest foods known to humans and possibly the first cereal grain to be used for domestic purposes. Millet has been used in Africa and India as a staple food for thousands of years. Typical grain texture and hard seed coat of millets increase their keeping quality but make them difficult to process as well as to cook in convenient form. Absence of appropriate primary processing technologies to prepare ready-to-use or ready-to-cook (RTC) products and also the secondary as well as tertiary processing technologies to prepare ready-to-eat value added products from millets are the major limiting factors for their diversified food uses.

Millets have relatively poor digestibility and low bio-availability of minerals due to the presence of inherent anti-nutritional factors. The difficulties in millet grain processing present a challenge but nutritional as well as health benefits and consumer demand for health foods provide opportunities in processing, develop suitable technology for newer products and process mechanization. This change in technology and consumer food preference would help in increasing the area under millets, maintaining ecological balance, ensuring food security, prevent malnutrition and increase the scope for utilization of millet grains on industrial scale.

Introduction

Rice is the major staple food for more than 70 percent of the Indian population. India cultivates more than 4,000 varieties and hybrids of rice to cater to varied consumer preferences. A portion of the total cultivated rice is also used for processed products like snacks, savouries and bakery items. India was the largest exporter of rice in 2015-16 followed by Thailand, Vietnam and Pakistan. Rice production forecast is higher at 105 MMT in 2016/17 compared to 2015/16 production of 103 MMT (India Grain and Feed Annual, 2016). Rice milling is the oldest and the leading agro processing industry of the country. Paddy grain is milled either in raw condition or after parboiling, mostly by single hullers of which over 82,000 are registered in the country. Further, over the years, there has been a steady growth of improved rice mills in the country. Most of these have capacities ranging from 2 tons /hr to 10 tons/ hour. At present, it has a turnover of more than 25,500 crore per annum. It processes about 85 million tons of paddy per year and provides staple food grain and other valuable products required by over 60% of the population. Though, rice milling is a wide spread business undertaken in India, commercializing value added products is now gaining customer attraction paving way to merge milling and value addition under a single roof. The desirability of the working population to get foods, particularly rice based products in RTE and RTC forms has thrown a positive approach to new and emerging entrepreneurs to take up a venture in commencing rice based food processing industry.

Introduction

Rice (Oryza sativa L.) is a staple food of over half the world’s people and is grown on approximately 146 million hectares, more than 10 per cent of total available land. Ninety seven per cent of the world’s rice is grown by less developed countries, mostly in Asia. Post harvest losses are considered to be contributed by storage alone, and not much attention was paid to losses occurring during harvesting, transport, threshing, drying, milling and pre-milling treatments. Quantitative loss of food grains was the main concern of the producers and the consumers. Qualitative losses at various stages were not fully recognized, but systematic studies by different organizations revealed that these losses are enormous and should be prevented. These losses cumulatively could be as high as 40 per cent and are normally accompanied by loss of quality also. Quality loss of products can take place at all stages but more particularly during drying or curing of harvested crops, storage, and milling and pre-milling treatments. Post-harvest attention is essential if the grains of higher production are to be fully exploited. Also the quality loss occurring in food grains can be extremely serious if the farming community is not aware of them.

Introduction

The food processing industry is a sunrise sector and contributes around 14% of Gross Domestic Product, 13% of India’s exports and 6% of total industrial investment. The Indian food retail market is expected to reach Rs 61 lakh crore by 2020 and the food processing industry accounts for 32% of the country’s total food market. This is considered as one of the largest industries in India and is ranked fifth in terms of production, consumption, export and expected growth.

The drift towards urbanisation and busier way of life, pave path to tremendous bounce in the food market. Nowadays consumer’s approach to being fit is not about going to gym, but also consulting dietitians and adopting an adjusted eating routine. Consumer’s behaviour concerning food consumption has undergone significant changes as a result of the increased awareness about different value added food products, brands, and cuisines, and also their greater willingness to experiment and ability to pay. It leads to the concept of food security in to nutritional security. Companies are offering a wider range of products to the consumers as a result of their investments into product innovation, research and development. At present, various value added products with versatile colour, shape, ingredients etc are available in worldwide market. Among this, some food items like processed fruits and vegetables and dairy products have witnessed a momentous growth in export also. Recent surveys indicated that for companies manufacturing processed foods and beverages, rise in the obesity rate is a great challenge. Hence, efforts were made to develop commercially viable, new process protocols to design healthy products from underutilised food commodities.

Introduction

Compared to the previous decades, the scope and power of intellectual property rights (IPRs) in agriculture and biotechnology has grown substantially and their international reach has expanded. The IP regime has set up the stage for healthy competition among research centres and industries for developing and seeking novel technologies. However, compared to developed countries, once the technology is created, not much attention is paid in the developing nations on their commercial, policy, environmental, ethical and societal implications. Hence, better techniques are needed for their management, to create policy and educate professionals to commercialize and govern them. Due to the critical role of technology in a competitive environment, strategic technology management is important for farmers and agri-enterprises too. The translation of nascent technologies into new products/ services and their commercialization requires some amount of hand-holding, mentoring and incubation support.

Introduction

It is common that after a rocket start, entrepreneur’s lack the motivation to scale up business and eventually fails to succeed in the market. There are many factors that may lead to such failures or even success stories, the most important being the entrepreneurial skills and traits that enable business to sustain in the competitive world.

What makes an entrepreneur competent in running a business? According to Fisher and Koch (2008), ‘Entrepreneurs are born; the advantage that they derive by birth being the natural advantage. However, we have changed our mindset now-a-days, that it is possible to nurture (make) an entrepreneur; the connotation points out that, right kind of education and training can inspire people with capacities to become motivated to be an entrepreneur.

In this chapter, our focus will be on identifying the entrepreneurial capacities in oneself, after reviewing the essential characteristics and traits that an entrepreneur should possess. Also we try to put forward a framework for entrepreneurship, fitting into the canvas of a food based entrepreneur.

Introduction

World’s population is continuously on the rise, triggering the demand for food. The Food and Agriculture Organization of the United Nations (FAO, 2011) observed that 70% increase in food production will be needed to sustain the globe’s population by 2050. Though, increase in agricultural production and productivity is said to be the panacea to solve food security issues, the greatest challenge that need to be addressed is the inefficiencies in the supply chain; instigated by insufficient storage capacities and perishability of food products. Food preservation and processing is highlighted in this context, as it serves to conserve/improve the quality and reduce food loss due to wastage as well as add nutritional security.

9.1. INTRODUCTION

A data are generally voluminous, so they need to be put in a compact and presentable form. This chapter deals with presentation of data precisely so that the voluminous data collected could be made usable readily and are easily comprehended. There are generally three forms of presentation of data:

Textual or Descriptive presentation

Tabular presentation

Diagrammatic presentation

8.1. INTRODUCTION

The existence of Science could be in danger, if scientists did not record experiment performed, data collected and resuit obtained. Scientific writing doesn't mean to only keep records of progress and information, but to actually publish the results of studies in scientific journals. While keeping records is quite easy to do, publishing scientific papers can be really difficult, and especially for young researchers who are just starting to discover the world of scientific publications. A scientific writing is a method of communication, an attempt to tell others about some specific data that you have gathered and what you think those data mean in the context of your research. The rules of writing a scientific paper are rigid and are différent Uorr\ those that apply when we write an English theme. Scientific paper must be written clearly and concisely so that readers with backgrounds similar to yours can understand easily what you have done and how you have done it. The ultimate aim of most scientists is to publish their research findings in professional scientific reports. This includes peer-reviewed journal articles, which report original findings and contribute to the global pool of scientific knowledge. Scientists spend their time writing proposais, planning research, undertaking experiments, analysing data, tracing research, and reading related articles. Published reports and journal articles provide evidence of this dedication. Therefore, a scientific report is not simply some extra work that is done at the end of a project; it is an important historical document that provides evidence of work to the wider scientific community.

1.1. INTRODUCTION

Researchers interested in taking up research have initial difficultes in picking up a problem worth for investigation. At time they waste considérable amount of time in just thinking about the pros and cons of problems suggested by some ones or identified by himself/herself. It is basically due to misunderstanding about "what is research". Usual notion about research is that it must resuit in something spectacular or it must come up with a new discovery or theory. It must be pointed out that a study which brings forward new facts, or which demolishes or establishes a hypothesis or a theory or principal already in vogue, or which puts a variety of information in to order or system, or which prepares ground for further research is as valid as one which ends with a new discovery. The best research problem for researcher is one which arises from the researcher's own curiosity. The only thing is that researcher must know the tools which can handle the problems he proposed to take up. Before choosing for a problem for research one should as question to himself: is this problem really of interest to me?; Is it significant in the sense that it extends the frontiers of knowledge or fills an important gap in knowledge?; Can I handle this problem within the constraints of resources of money, time etc?; has this problem not been investigated by someone else? A good research proposai describes situation of problem, problem area, justification, methodology adopted for data collection, analysis, expected results and institution/ organisation that may use the outcome.

6.1. INTRODUCTION

The word hypothesis is made up of two words Hypo + thesis = Hypothesis. ‘Hypo’ means tentative or subject to the verification and ‘Thesis’ means statement about solution of a problem.

The world meaning of the term hypothesis is a tentative statement about the solution of the problem. Hypothesis offers a solution of the problem that is to be verified empirically and based on some rationale. Hypothesis is the composition of some variables which have some specific position or role of the variables i.e. to be verified empirically. It is a proposition about the factual and conceptual elements. Hypothesis is called a leap into the dark. It is a brilliant guess about the solution of a problem. A tentative generalization or theory formulated about the character of phenomena under observation are called hypothesis. It is a statement temporarily accepted as true in the light of what is known at the time about the phenomena. It is the basis for planning and action in the research for new truth.

5.1. INTRODUCTION

The word ‘probability’ means “reasonable likelihood of happening of an event”. In biology it is difficult to predict an outcome with absolute certainty. Probability helps us to estimate the occurrence of relative frequency of any (biological) event and is an accepted measure of uncertainty.

Mathematically, the probability ‘P’ that an event ‘E’ will occur, is expressed as:

4.1. INTRODUCTION

The number of individuals to be included in a research study (the sample size of the study), is an important consideration in the design of many studies. This chapter will provide information on basic factors that determine an appropriate sample size and provides methods for its calculation in some simple, yet common, cases. Sample size is closely tied to statistical power, which is the ability of a study to enable detection of a statistically significant difference. A trade-off exists between a feasible sample size and adequate statistical power. Strategies for reducing the necessary sample size while maintaining a reasonable power is also important.

How many individuals will I need to study? This question is commonly asked by the clinical, ecological and behavioural investigator and exposes one of many issues that are best settled before actually carrying out a study. Consultation with a statistician is worthwhile in addressing many issues of study design, but a statistician is not always readily available.

The amount of information that can be gained from a sample depends upon its absolute size and not upon its size as a proportion of the population size, Just as to decide if the wine is good we need only a sip, irrespective of the bottle size, similarly we do not need to know the exact size of the parent population, provided complete homogeneity exists, But in reality, and more so in biological sciences, such homogeneity is rarely seen. Therefore, appropriate sample size becomes pertinent for drawing valid conclusions and is among the most difficult decisions to be taken for a study.

The size of the sample would depend upon (i) the permissible error in assessment of inference i.e. accuracy and (ii) sampling error. Sampling error measures the amount of variability between sample results; the lesser it is the better. The main determinant of the sample size, therefore, is how accurate results do we used. This in turn, depends on the purpose and type of study.

3.1. CENSUS AND SAMPLE SURVEYS

Census or Complete Enumeration

A survey, which includes every element of the population, is known as Census or the Method of Complete Enumeration. If certain agencies are interested in studying the total population of a country, they have to obtain information from all the households in rural and urban area.

The essential feature of this method is that this covers every individual unit in the entire population. We cannot select some and leave out others. We may be familiar with the Census of a country, which is carried out after a particular period like every ten years. A housetohouse enquiry is carried out, covering all households. Human demographic data on birth and death rates, literacy, workforce, life expectancy, size and composition of population, etc. are collected and published by a government agency.

2.1. INTRODUCTION

The purpose of collecting data is to collect evidence for reaching a sound and clear solution to a problem. In this chapter we will study the sources of data, mode of data collection and its techniques.

Sources and Types of Data

Statistical data can be obtained from two sources:

Primary and

Secondary

1.1. INTRODUCTION

The word research derives from the French “recherche”, which means to search closely. Research is a process of investigation. It is an examination of a subject from different points of view. It’s not just a trip to the library to pick up a stack of materials, or picking the first five hits from a computer search. Research is a hunt for the truth. It is getting to know a subject by reading up on it, playing with the ideas, choosing the areas that interest you and following up on them. Research is the way you educate yourself.

Research can be defined as the search for knowledge or any systematic investigation to establish facts. The primary purpose for research is discovering, interpreting, and the development of methods and systems for the advancement of human knowledge on a wide variety of scientific matters of our world and the universe. Research can use the scientific method, but always not necessary.

Scientific research relies on the application of the scientific method, a harnessing of curiosity. This research provides scientific information and theories for the explanation of the nature and the properties of the world around us. It makes practical applications possible. Scientific research can be subdivided into different classifications according to their academic and application disciplines.

Role of Ministry of Micro Small & Medium Enterprises

Engage in promotion & development of MSME’S in the country through framing proper policies and schemes.
Implementing policies and schemes through its attached office DC, MSME, Nirman Bhawan, New Delhi. 

Introduction

Home to the largest population of poor in the world, India has been a natural candidate for experimenting with micro finance as a tool for poverty alleviation. With a nationalized formal banking sector that has emphasized rural and developmental banking for several decades now, India’s involvement with small credit targeted primarily at the rural poor is hardly new. Micro-credit, in the sense of small loans to the poor, is of ancient origin in India. Micro-Finance has, in recent times, come to be recognised and accepted as one of the new development paradigms for alleviating poverty through social and economic empowerment of the poor, with focus on empowering women. Experiences of different anti-poverty and other welfare programmes within the country and elsewhere, have shown that the key to its success lies in the participation of community based organisations at the grassroot level. People’s participation in credit delivery, recovery and linking of formal credit institutions to borrowers through the intermediation of Self Help Groups (SHGs) have been recognised as a supplementary mechanism for providing credit support to the rural poor. Poor people need micro-credit for various and different purposes. It may be to meet the major household expenses, emergency needs or even basic livelihood support.

Introduction

An agricultural project is defined as an investment activity where financial resources are expended to create the capital assets with an anticipation of benefits over time. In other words, it is an activity where money is spent to realize the expected returns and requires planning, financing and implementation as a unit. In fact, the whole complex of activities using resources to gain benefits constitute the agricultural projects. The agricultural project may include projects such as irrigation, dairy, poultry, piggery, rural credit, social forestry, land reclamation/leveling, rural development projects, etc. Moreover, the dividing line between an “investment “ and a “production” expenditure is an agricultural project.  For instance, the fertilizers, pesticides, seeds, etc. are called investments where returns are realized over the service period of asset. Likewise, the plantation of fruit crops though constitute an investment yet the paddy transplanting as production expense, i.e., the difference exists in time span to grow plants.

Introduction

Gamhian concept of development gained inspiration from villages where local resources met the optimum needs of the poorest of the poor. Gandhiji was of the view that the process of development of the Nation must begin from its villages. In a country like India, where villages are in the majority the prosperity of the Nation can only be ensured when fanners are considered as development managers. The economic liberty of individuals and villages in effect will lead to the prosperity of the Nation. The anomaly in this regard in our country can be seen in the overcrowded cities and desolated a village that is indicative of major gaps in our approach. Acute migration has created a dearth of strong hands in the villages resulting in overcrowded cities, putting tremendous strains on its infrastructure. Thus economy and-ecology of most regions in the country, both rural as well as the urban areas are threatened.

The Independence has been attained by the nation 65 years ago but Economic Slavery is pervasive everywhere in the Rural India. There must be an Economic Independence drive in the country. This will check rising Economic inequity between rural urban regions.

Introduction

National Commodity & Derivatives Exchange Limited (NCDEX) is a professionally managed on-line multi commodity exchange offering commodity futures trading in a wide range of commodities viz, agricultural, base metals, precious metals, energy, ferrous metal, and others. The shareholders of NCDEX comprises of large national level institutions, large public sector bank and companies. Promoter shareholders of the Exchange include ICICI Bank Limited (ICICI), Life Insurance Corporation of India (LIC), National Bank for Agriculture and Rural Development (NABARD) and National Stock Exchange of India Limited (NSE). Other shareholders are: Canara Bank, Punjab National Bank (PNB), CRISIL Limited, Indian Farmers Fertiliser Cooperative Limited (IFFCO), Goldman Sachs, Intercontinental Exchange (ICE) and Shree Renuka Sugars Limited. NCDEX is the only commodity exchange in the country promoted by national level institutions. This unique parentage enables it to offer a bouquet of benefits, which are currently in short supply in the commodity markets. The institutional promoters and shareholders of NCDEX are prominent players in their respective fields and bring with them institutional building experience, trust, nationwide reach, technology and risk management skills. 

Farm Innovation and Promotion Fund (FIPF)
Introduction
Many innovative initiatives are being attempted by various agencies in the Held of Agriculture and allied sectors. To support these innovations, NABARD has decided to set up a fund titled “Farm Innovation and Promotion Fund” (FIPF).

Initial Corpus of Fund
Rs. 5 crore (2004-05).

Objectives of the Fund
The objective of the Fund is to support the activities listed below : 
        To demonstrate bankability of new concepts in farm sector
        To develop prototypes for further commercial development
        To support activities connected with market survey for potential assessment/market acceptability for new agri/rural products

Introduction

With the major thrust of extension agencies now focused on production techniques, the market-led extension holds the key to the future. This assumes greater significance in the light of the new international trading regime under WTO as the export opportunities are now being opened-up to India, which may have direct implications on agro-enterprise development.

In the light of the above, the extension functionaries in India are presently ill-equipped to deal with such challenges. It appears now that the production of the agri-produce is going to be dictated by market requirements. In this age of WTO, the extension methodology also needs to work out for dissemination of good agricultural practices to the farmers based on internationally accepted standards. This recommendation has now been made in the 05th National Extension Education Congress held in 2009 jointly conducted by Indian Council of Agricultural Research (ICAR) and CS Azad University of Agriculture and Technology, Kanpur (Proceedings of the 05th National Extension Education Congress, March 05-09, 2009, ICAR and CSAU, Kanpur). 

Introduction

In India Agriculture was practiced formerly on a subsistence basis; the villages were self sufficient, people exchanged their goods, and services within the village on a barter basis. With the improvement in rural infrastructure all these goods and services has become commercial in character, resulting in development of Micro-enterprises and requirement of their business promotion.
Businesses with five or fewer employees, called micro-enterprises, support many rural and urban households in developing nations. The term marketing connotes a series of activities involved in moving the goods from the point of production to the point of consumption. 
Marketing is an integral part of micro-enterprise products to encourage them to make more investment and to increase production. Thus there is an increasing awareness that it is not enough just to produce however it must be marketed as well.

Introduction

Indian economy is characterized predominance of rural population and is heavily dependence on agriculture sector. The major challenges to the growth and prosperity of the country are unemployment and poverty. Various attempts by government in the past have yielded only marginal success. The problem of rural unemployment and poverty can be solved by creating some new avenues for employment generation in the rural areas. Majority of farmers are still using traditional farming practices. The concept of entrepreneurship in agriculture can play vital role in improving their livelihood security and alleviating the poverty.  The individuals involved in farming/industrial activity should posses drive, ambition, foresight, and imaginations to break their traditional barrier, overcome social inertia, transform theory into practice. The individuals performing these functions are the entrepreneurs, and their enterprising ability and skill can be termed as entrepreneurship (Kothari, 1989).