eChapters

Introduction

The process of agricultural modernization has produced three distinct types of agriculture. These are industrialized, green revolution and low-external input and unimproved (Chambers et al. 1989) . The industrialized and the green revolution agriculture have been able to respond to the technological package, producing high input, high output systems of agriculture. Most agricultural systems in the industrialized countries count as high external input systems save for the relatively small number of organic farmers (Pretty 1995) . In the countries of the Third World, high-external input systems are found in the large irrigated plains and deltas of South, Southeast and East Asia, and parts of Latin America and North America, but also in patches in other regions. In the industrialized countries farmers modernized by introducing machinery, replacing labour, specializing operations and changing practices to ensure greater production. In the green revolution areas the success lay in agricultural scientists breeding new varieties of stable cereals that matured quickly, and use of inorganic fertilizers, pesticides, machinery, credit and water regulation.

Introduction

The farmer’s socio-economic conditions continue to be poor. The job availability and opportunities are also very poor in rural areas and are declining with time. There are several instances of despair amongst farmers due to heavy burden of loan, which they took for procuring inputs for crop production. In majority of the cases loan is still borrowed from the local moneylenders on a very high rate of interest, as it is convenient and simple for them. The despair arises due to non-payment of loan in the event of crop failure or market crash for that crop, for which he had taken loan. The reason for crop failure may be adverse climatic conditions or pest attack, which could not be managed due lack of know-how and non-availability of good quality agro-chemicals. Report about the presence of spurious pesticide and fertilizers in the market are quite common in media. Farmers meet unfair treatment in the market while procuring inputs and marketing their produce. The market is uncertain and several times the farmers are not able to meet even the variable cost of production.  There is no other option left except ploughing back the crop in the field. The majorities of our farmers are small and marginal and unable to bear such losses on one hand and government doesn’t have a contingency plan to help the poor farmers on other hand. Even if it provides some help it doesn’t reach the affected farmers.

Introduction

Self Help Groups (SHGs) are fast emerging as a powerful tool of socio-economic empowerment of the poor in rural areas. These are based on the principle by the people, for the people and of the people. Such groups are participatory processes to provide opportunities for people to share knowledge, common experiences and problems.

Self Help Groups (SHGs) of women in India have been recognized as an effective strategy for the empowerment of women in rural as well as urban areas, bringing women together from all spheres of life to light for their rights or a cause. Since the overall empowerment of women is crucially dependent on economic empowerment,  women through these SHGs work on a range of issues such as health, nutrition, agriculture, forestry etc. besides income generation activities and seeking micro credit. “SHG is a small, economically homogeneous and affinity based group of people who have decided to save and contribute to a common fund to be lent to its members as per the groups decisions”. Generally, a ‘Self Help Group’ (SHG) is formed when members of a community, who have the same or similar problem, come together, meet, share experiences, have discussions and thereby arrive at solutions.

Introduction

The productivity of pulses in India has remained stagnant over the past several decades. In the case of pigeonpea, which a major pulse crop in India, it has been hovering around 700 kg ha-1 for the last five decades. Uttar Pradesh (UP) occupies 9.14% (2.16 million ha) of the total area under pigeonpea in the country (23.63 million ha). Poor crop management practices adopted by the farmers, non-availability of quality seed of improved varieties, damage by insect pests and diseases and drought are some of the factors responsible low productivity in pulses. In a recent review, Maruthi Shankar et al. (2004) identified shortage of quality seed as one of the major constraints for increasing pigeonpea production in India. The genetically pure seed alone can increase productivity by 10-15% (Saxena, 2006).

Despite release of several improved varieties of pigeonpea, local landraces dominate the cultivation of pigeonpea in the country. Timely availability of quality seed of improved varieties at affordable price remains one of the major concerns in pigeonpea cultivation. Most of the farmers procure their pigeonpea seed from local traders or rely on their ‘own-saved’ seed.

Introduction

In recent past, ‘entrepreneurship’ has been a buzz word in Indian livestock business sector. It literally means ‘turning innovations into incomes’. As a whole, livestock is a fast growing sector in Indian agricultural economy, growing at an annual rate of approximately 4.5%. This has opened avenues for commercialization of more and more technologies involving livestock health and production. According to a recent estimate by FAO (2009), meat sector in India is also growing at a rate of 4.5% per annum over last decade and pigs, contributing about 8.2% of country’s total meat production, have a tremendous role to play in the face of globalization, strict WTO regulations and emerging IPR issues. The ‘knowledge economy’ is coming to play an important role in such situation, meaning, much wider application of livestock technologies in livestock business.

Introduction

Animal husbandry has always been an integral part of Indian civilization and our country possesses rich biodiversity of animal genetic resources, which are spread over diverse agro-climatic regions. These resources have been developed by our ancestors over several generations and have acquired special attributes like remarkable adaptability to environment, management conditions and genetic resistance to most tropical diseases besides survival on poor quality of feed and fodder. In spite of multiple threats of change, replacement, degradation and extinction, this biodiversity of farm animals comprises of 30 well-described breeds of cattle, 10 of buffaloes, 20 of goats, 40 of sheep, 8 of camel, 6 of horses, 20 of poultry besides large number of variants of native ponies, pig, donkey, yak and mithun. This mega-diversity is not accidental, nor it is purely natural, rather, it is the outcome of thousands of years of deliberate selection and planned exposure to a range of natural conditions. The description of various breeds of most economically important species of livestock viz. cattle, buffalo, goat and sheep and their genetic improvement is as follows:

Introduction

India possesses one of the largest livestock populations in the world, which is more than 515 million with the top position in cattle (199 million), buffalo (105 million), goat (141 million) and sheep (91 million), poultry (385 million) (DAHD, 2009). Out of the total livestock in the country, around 38.2 per cent are cattle, 20.2 percent are buffaloes, 12.7 per cent are sheep, 25.6 per cent are goats and only 2.8 per cent are pigs. All other animals are less than 0.50 per cent of the total livestock population. India has a large genetic diversity of livestock containing 30 breeds of cattle, 10 breeds of buffaloes, 42 breeds of sheep, 20 breeds of goats and 7 breeds of camels. Further, the country has 14 per cent of the world’s cattle population and 57 per cent of the world’s buffalo population and is on top in terms of the buffalo population and at 2nd position in terms of the total cattle population in the world. Of the total buffalo and cattle breeds of the world, approximately 75% and 20% respectively are available in Asia and 15% and 5% in India.

Introduction

Vermicompost is an organic manure (bio-fertilizer) produced as the vermicast by earth worm feeding on biological waste material and plant residues. This compost is an odorless and clean organic material containing adequate quantities of N, P, K and several micronutrients essential for plant growth. Vermicompost is a preferred nutrient source for organic farming. It is eco-friendly, non-toxic, consumes low energy input for composting and is a recycled biological product. Earthworms are soil invertebrates well known for their contribution to soil transformation and turnover, by breaking down of organic material. The effect of earthworms on soils can take three main forms: effects on biological, physical, or chemical soil properties and processes. These can operate eother directly or indirectly.
 
Farmers are aware that earthworms are generally beneficial.  However, few are familiar with the important species they have on their land and the amount or number of earthworm required for their soil is also a big question to them. It is important that farmers must identify and familiarize with the species of earthworms so that they can be utilized for the purpose of vermicomposting.

Introduction

India is blessed with varied agro-climatic conditions. This enables India to grow almost all types of horticultural crops namely fruits, vegetables, potato, tropical tuber crops and mushroom; ornamental crops; medicinal and aromatic plants, spices and plantation crops like coconut, cashew, cocoa, tea, coffee and rubber, in one region or the other throughout the year. India has now a prominent place in world horticulture scenario. Starting from low ebb during first five year, horticulture sector got a boost in 8th plan onwards as a means of diversification to agriculture. Horticulture today, is not merely a means of diversification as envisaged during 80s, but forms an integral part of food, nutrition, economic and employment security. As a result of proper policy initiatives, India is the second largest producer of the fruits and vegetables in the world contributing about 10 per cent to world fruits and 13.8 per cent to vegetable production. Adoption of horticulture crops in production, both by small and marginal farmers, has brought nutritional security and livelihood security in many regions of the country, e.g. Maharashtra, Karnataka, Andhra Pradesh and Kerala and improved overall socioeconomic conditions of the people e.g. Jharkhand and West Bengal.

Introduction

The floriculture industry in India is characterized by growing traditional flowers (loose flowers) and cut flowers under open field conditions and protected environment conditions, respectively. India also has a strong dry flower industry, which contributes a major share to the overall trade. Other segments like fillers, potted plants, seeds and planting material, turf grass industry and value added products also contribute a share in the overall growth of the floriculture sector. 

Area and Production

With the rise in people’s investment in flower purchase for gifts at social ceremonies or for home decoration, the focus shifted to production of cut flowers too. The fresh increase in the area under flowers is more for cut flower production, but not necessarily at the cost of loose flower production.
A large share of the total world production area is in India. With an estimated area of 1,60,000 ha (2007-08), India perhaps is the largest production base in the world. The last decade and a half has witnessed significant increase in the area under flowers, which has tripled from 53,000 ha (1993-94). 
(Fig. 1).

Introduction

The food processing sector is highly fragmented industry, it widely comprises of the following sub-segments: fruits and vegetables, milk and milk products, beer and alcoholic beverages, meat and poultry, marine products, grain processing, packaged or convenience food and packaged drinks. A huge number of entrepreneurs in this industry are small in terms of their production and operations, and are largely concentrated in the unorganized segment. This segment accounts for more than 70% of the output in terms of volume and 50% in terms of value. Though the organized sector seems comparatively small, it is growing at a much faster pace.

The food processing industry can be classified into three categories: organized (25%), small scale (33%) and unorganized (42%) (Source: FAIDA/ Minstry of Food Processing Industries). The share of food processing in total manufacturing is only 9% in India.

Introduction

Ever since the civilization of mankind, efforts have been directed towards accumulating and storing foods when they are in plenty in order to meet needs during the days of scarcity. In case of food grains not much problem was faced due to nature’s noble way of reducing the moisture level as the grains mature. However, in case of fruits and vegetables, long-term storage in their fresh form was not possible (until development of modern methods) primarily due to their high degree of perishability owing to high moisture content of these commodities at the time of harvest.

Appropriate Post Harvest Management (PHM) of horticultural crops fruits and vegetables in their fresh form prolongs their usefulness and in some cases improves their quality. It also checks market glut, helps in orderly marketing, increases financial gain to the producers and preserves quality of produce for much longer time. Horticultural produce like fruits, vegetables and cut flowers are living, respiring tissues separated from the parent plant. Therefore, the aim of PHM is to control various physiological processes viz. respiration, transpiration and other metabolic activities to keep produce in maximum usable form.

Introduction

Ration formulation is a process by which different feed ingredients are combined in a proportion necessary to provide the animal with proper amount of nutrients needed at a particular stage of production. It requires the knowledge about nutrients, feedstuffs and animal in the development of nutritionally adequate rations that will be eaten in sufficient amounts to provide the level of production at a reasonable cost. The ration should be palatable and will not cause any serious digestive disturbance or toxic effects to the animal.
 
Different species, strains or classes of animals have different requirements for energy (carbohydrates and fats), proteins, minerals and vitamins in order to maintain its various functions like maintenance, reproduction, egg production, milk production and/or growth.
  
Least-cost ration formulation for non-ruminants is being prepared by  linear computer programming. For ruminants the approach used is to maximize the use of roughage, then, concentrate is used to supply the deficient  nutrients to meet the requirement of the animals. It should be remembered that rations for ruminants are formulated on dry matter basis due to wide variations in moisture content of feeds especially roughage.

Introduction

Fisheries represent an important and fast growing food production sector in India that contributes more than 1% to the National GDP and 4.7% to the agricultural GDP. With an annual production of about 7 million tonnes from marine and inland waters, the country is the 3rd fish producer in the world and the 2nd largest producer of inland fish, next only to China. With a coastline of 8,129 km and EEZ of 2.02 sq km, our marine fish production is to the tune of 2.95 million tonnes. Similarly, the inland fisheries resources comprising 29,000 km of rivers, 0.3 million ha of estuaries, 0.19 million ha of backwaters and lagoons, 3.15 million ha of reservoirs, 0.2 million ha of floodplain wetlands. 0.72 million ha of upland lakes and 2.34 million ha of ponds and tanks produce 3.76 million tonnes annually. Annual export earnings from fish and shellfish are about Rs.8.357 crore, accounting for nearly 20% of the agricultural export. Fish is a health food that is relatively cheap and affordable to the poor. Fisheries and aquaculture provides income, food and livelihood to more than 14 million people directly or indirectly. The annual per capita availability of fish in the country is 9 kg that sustains the domestic market price of fish and the sector has registered an impressive overall annual growth rate of over 4% over the years, with growth in some farming activities going beyond 5%. However, stagnating growth in marine and inland capture fisheries is a cause of concern.

Introduction

In India, the Micro and Small Enterprises (MSEs) sector plays a pivotal role in the overall industrial economy of the country. It is estimated that in terms of value, the sector accounts for about 39 per cent of the manufacturing output and around 33 per cent of the total export of the country. Further, in recent years the MSE sector has consistently registered higher growth rate compared to the overall industrial sector. The major advantage of the sector is its employment potential at low capital cost. As per available statistics, this sector employs an estimated 31 million persons spread over 12.8 million enterprises and the labour intensity in the MSE sector is estimated to be almost 4 times higher than the large enterprises.

Definition for SMEs is often considered to be an obstacle for business studies and market research. Definitions in use today define thresholds in terms of employment, turnover and assets. They also incorporate a reasonable amount of flexibility around year-to-year changes in these measures so that a business qualifying as an SME in one year can have a reasonable expectation of remaining an SME in the next.

Introduction

The achievements in agriculture and its allied areas has made our country self sufficient economically. Our country has many landmarks in production of the grains, milk, meat, flower, vegetable etc which not only fulfill our own demands but even earning a lot of foreign exchange from export. Unemployment is a major problem effecting the growth of our country. The reasons for higher state of unemployment in rural areas can be attributed to poverty, law education and lack of job appointment. Alternatively, if the youths are self employed in the agrobased enterprises, then the problem of unemployment could be reduced to a certain limit, especially in the villages. There are so many vocations in which youth could be engaged such as dairy farming, poultry, piggery, beekeeping, mushroom cultivation, flower cultivation etc.

Introduction

Civilization of mankind began with the process of domestication of livestock and poultry. The Indian Red Jungle fowl is considered as the ancestor of modern day chicken breeds. Chickens were first domesticated in S E Asia (India, Southern China, Burma, Malaya region) between 5000 – 3000 BC and then spread westwards and then Africa, Europe and America. Poultry in India was a leisurely and backyard village venture till sixties. The entire poultry scenario of Indian sub-continent changed only in last 4-5 decades and now India ranks 3rd in egg production (3.9%) after China (45%) & USA (8%) and 5th in broiler production (3.3%) after USA (26.5%), China (17%), Brazil (15.5%) & Mexico (4.3%) with about 54,000 and 1800 million eggs and broilers produced annually. But in terms of per capita availability it ranks amongst the lowest. Poultry production systems of the developing nations including India can be broadly categorized into two distinct classes: one - low external input traditional family poultry production system or free range or backyard poultry in unorganized sector in the villages and the other one is high input industrial or intensive poultry production system in urban and peri-urban areas. The former is highly unorganized and consists of thousands of small holders (5-15 birds) where birds scavenge and forage on house-hold wastes, shrubs, weeds, crop residues, insects and aquatic plants with no or little external inputs.

Introduction

India is the second largest producer of fruits and vegetables in the world. Fruits and vegetables are the reservoir of vital nutrients. Being highly perishable, 20-40% of the total production of fruits and vegetables goes waste from the time of harvesting till they reach the consumers. It is, therefore, necessary to make them available for consumption throughout the year in processed or preserved form and to save the sizeable amount of losses. At present, about 2% of the total produce is processed in India mainly for domestic consumption. The most alarming situation is the post harvest losses of fruits and vegetables worth approximately Rs. 18,500 crores per annum. Fruits and vegetables have great potential for value addition and diversification to give a boost to food industry, create employment opportunities and give better returns to the farmers.

Post harvest management of fruits and vegetables plays a significant role in achieving the target of nutritional security to the ever-growing population as well as to meet the requirement of processing industry and export trade.  With the advent and development of food consciousness amongst the consumers, to elaborate food standards, codes of hygienic practice, are necessary to maintain the quality of the food products.

Introduction

Good quality seed plays an important and crucial role in deciding the performance of any crop. Availability of quality seed is one of the important factors for increasing the production and productivity of agriculture. Seed is the cheapest and most efficient input as compared to other inputs like fertilizer, pesticides, water etc. Timely availability of quality seed of the right variety/ hybrid in adequate quantity decides the strength and health of agricultural economy.

Seed has been defined in many ways. Botanically, seed is defined as “a mature fertile ovule”. Seed is also defined as “an embryo, a living organism, embedded in the supporting or food storage tissue surrounded by seed coat”. Seed is also defined as “any plant part (cuttings, corms, bulbs, rhizomes etc.) used for growing commercial crops”.

Seed a basic input in Agriculture, a carrier of new technology, a basic tool for secured food supply. Seed is a principal means to secure crop yield in less favorable production areas. Seed is an important medium for rapid rehabilitation of agriculture in cases of natural disaster.

Introduction

Vegetables are one of the potential crops in meeting the food requirements and improving the nutritional status of our people. They play a vital role in crop diversification, employment generation, and nutritional security and in improving the economic conditions of farmers.

Our country has made a tremendous progress in vegetable production and ranked as second largest producers of vegetables in the world with a total production of more than 125 million tons per annum. Our estimated demand is about 225 million tons by 2020 AD. This target can be achieved through use of improved vegetable varieties, hybrids and production technologies even with diminishing land and water resources.

In Indian vegetable scenario, IARI has contributed significantly by developing more than 168 improved varieties and 24 hybrids in different vegetables. Apart from high yielding, many of these varieties/F₁ hybrids are resistant to biotic and abitic stresses and also suitable for processing, value addition and export. Besides developing large number of improved varieties and F₁ hybrids of vegetables, IARI has developed/standardized improved hi-tech vegetable nursery and off-season production technologies which require commercialization by the entrepreneurs as these can bring quantum improvement

Introduction

In spite of considerable progress achieved during the last three decades in horticulture production in India, the average productivity of different horticultural crops is quite low as compared to the best yields at national and world level. This indicates the scope to enhance the yield in different horticultural crops by many fold along with its quality specially in vegetables. This is because of an appealing gap between potential yield and the actual yield of various vegetable crops. For many vegetable crops, the yields realized are even less than 50% of their potential yield. Some time the farmers who are growing their horticultural crops during main season are even not getting back their cost of production, but the prices of the same horticulture produce is very high during off season. Several biotic and abiotic stresses are the major factors for low productivity and poor quality in several horticultural crops under their open field cultivation during rainy and post rainy season more specifically in vegetables. The increasing demand of off-season and high quality vegetables in various markets of the big cities has calls the attention of the vegetable growers for diversification from traditional way of vegetable cultivation or from traditional agriculture.

Introduction

Having decided to become an agri-preneur, the next task is to decide what business to venture into, the product or range of products that shall be taken up for manufacture and in what quantity. This may sound simple, it is the hardest and the single most important decision one will take in this whole business of setting up a small-scale enterprise. As the old saying goes “well begun is half done”, and if the decision to select a product is right, basically enterprise will do well, if not there are likely to be troubles ahead. One of the reasons why many small scale units become “sick” is that no serious thought is given by the entrepreneur before starting the unit on whether there is reasonable chance of succeeding in the product selected.

Even after one has taken a correct decision, all sorts of things can happen and upset the plans, but in such cases, one can retrieve the situation, provided the product selected is intrinsically sound. There could be factors beyond control and one must be prepared to face them.

Of all kinds of resources; financial, natural, physical and human resources, the most critical resources for any endeavor are the human resources involved in it. Physical, natural and economic resources are important for facilitating development of any nation but the most important are the human resources. Human resources are the most significant of all the resources to convert all other available resources into production and economic entities. Capable, efficient and motivated human resources can bring about the tremendous positive change towards progress. No doubt, it is equally true that inefficient people can wither away a whole empire and squander away its precious wealth and abundance. People are the real wealth of nations.

Resource appraisal is very significant for micro-enterprise development especially in rural areas. A developing economy like India needs entrepreneurs who are competent to perceive new opportunities and are willing to incur the necessary risks in exploiting them. Rural areas are infrastructurally poor and to take up any entrepreneurial venture in such a scenario appears to be enormous to the simple farmer who has been engaged in cultivating the land in a traditional manner. Developing agri-enterprises is needed urgently to enhance the productivity and incomes of the farmers from their ever shrinking agricultural lands.

Skills and knowledge are the driving forces of economic growth and social development of any country. India is moving progressively towards becoming a ‘Knowledge economy’ it becomes increasingly important that the focus is made on advancement of skills and these skills have to be relevant to the emerging economic environment. In old economy, skill development largely meant development of shop floor or manual skills. In new or knowledge economy the skill sets can range from professional, conceptual, managerial, operational behavioral to interpersonal skills and inter-domain skills. In the 21^st century as science progresses towards a better understanding of the miniscule, that is, genes, nano-particles, bits and bytes and neurons, knowledge domains and skill domains also multiply and become more and more complex. Micro enterprise development is one of the strategies seen to bring about pro-poor economic growth.

The concept of entrepreneurship has a wide range of meanings. On one extreme, an entrepreneur is a person of very high aptitude who pioneers change, possessing characteristics found in only a very small fraction of the population. On the other extreme of definitions, anyone who wants to work for himself or herself is considered to be an entrepreneur. The word entrepreneur originates from the French word, entreprendre, which means “to undertake.” In a business context, it means to start a business. The Merriarn-Webster Dictionary presents the definition of an entrepreneur as one who organizes, manages, and assumes the risks of a business or enterprise.

Many research studies have contributed to the literature on characteristics of entrepreneurs. Austrian economist Joseph Schumpeter’s definition of entrepreneurship placed an emphasis on innovation, such as new products, new production methods, new markets and new forms of organization. Wealth is created when such innovation results in new demand. From this viewpoint, one can define the function of the entrepreneur as one of combining various input factors in an innovative manner to generate value to the customer with the hope that this value will exceed the cost of the input factors, thus generating superior returns that result in the creation of wealth. From an economist’s point of view, an entrepreneur is one who brings resources, labour, materials and other assets into combinations that make their value greater than before.

In most countries, extension systems have now been operating for some time and problems within them will often require a refinement of the existing system rather than design of a new system from scratch.

The purpose of this chapter is to provide extension managers with a simple approach in analysing common extension problems. In most cases, suggestions are given for possible actions to consider in investigating the causes of the problem further and ultimately in overcoming it. However the primary purpose of the chapter is not ‘to give solutions to all known problems’ but to assist the extension manager in analysing problems to find their root cause (or causes). The chapter is designed to be simple and easy to use, and thus cannot do justice to the complexity of all the problems and situations faced by extension personnel.

Many different approaches might be used to organise this process and information. The chapter has tried in all cases to begin with noticeable problems and by analysing these through an hierarchy or problem tree, help users to analyse and reach their own conclusions as to the best solution.

Contract Farming

Contract farming is defined as a system for the production and supply of agricultural/horticultural produce under forward contracts between producers/suppliers and buyers. The essence of such an arrangement is the commitment of the producer/ seller to provide an agricultural commodity of a certain type, at a time and a price, and in the quantity required by a known and committed buyer.

Contract Farming Ventures in India: A Few Successful Cases

The Government of India’s National Agriculture Policy envisages that “Private sector participation will be promoted through contract farming and land leasing arrangements to allow accelerated technology transfer, capital inflow and assured market for crop production, especially of oilseeds, cotton and horticultural crops”.
Farming is an age-old means of livelihood for millions of Indians. However, there have been few systems/models in which farmers are assured of a market for their 

Extension Reform Strategies Global Perspective

In an effort to respond to the new paradigm, countries worldwide have adopted a variety of institutional reforms. These reforms are either market-oriented or non-market-oriented (Smith 1997). This distinction, provides an imperfect but hopefully useful framework for considering these reforms as individual, non-overlapping constructs. Following the discussion of Figure 3, a dynamic view of extension institutional reforms is presented in Figure 4 which suggests possible interconnections among the various constructs. Inferences drawn from the two Figures will shape the discussion in the final section.

The recent adoption by FAO and the World Bank of a fundamental vision and guiding principles for developing agricultural knowledge systems forms the focus of this section. This vision and these principles are reviewed in relation to the plethora of the ongoing agricultural and rural extension reforms.

AGRI BUSINESS MANAGEMENT

Agribusiness is a generic term. It includes food production, farming, seed supply, agrichemicals, farm machinery, wholesale and distribution, processing marketing and retail sales. John. H. Davis of Harvard University first used the term Agribusiness in 1955. Prospects of agri-business India (McKinsey and Confederations of Indian Industry 1997)    
Food industry offers one of the largest opportunities in India today
By 2005 - 07, the food industry will grow three fold to reach us 70 $ billion, and increases in forthcoming year. India can be the world Largest Food Factory
   
India’s food production today is equal to that of USA, second to China
Value added foods will grow faster rates ($30 to $60) million.
Growing the food industry will raise agricultural yields, increases income and create employment and economic development.

Participatory technology development (PTD) is an approach to learning and innovation that is used in international development as part of projects and programmes relating to sustainable agriculture. The approach involves collaboration between researchers and farmers in the analysis of agricultural problems and testing of alternative farming practices.

Origins of participatory technology development

The origins of Participatory Technology Development can be found in a number of approaches, concepts and techniques that became popular in the 1970s and 1980s:

Farming systems research and extension, an approach that introduced social-ecomomic issues into organisations previously dominated by biological and chemical scientists. FSR/E also promoted the idea on ‘on-farm’ trials:

Appropriate technology, a concept that recognises the importance of matching the design of technology to the resources and culture of the user.

Introduction to Research

Research is an inseparable part of human knowledge. Its role in human life is as precious as that of salt in a vegetable. The life would lose its taste without research exactly in the same manner as a vegetable without salt. The modern academics just cannot stand and meet the aspirations of a matured society, if it does not provide for research and investigation. “The obvious function of research is to add new knowledge to the existing store. but its power for cleansing our minds of clinches and removing the rubbish of inapplicable theory is equally notable. Scientific research is a cumulative process. It is also a projective process, especially in the social sciences. Understanding can be (advanced) not only by gains in knowledge but also by discarding outworn assumptions”.

STUDIES ON HUMAN RELATIONS
Introduction

A human relation is frequently used as a general term to describe the ways in which managers’ interact with their employees. A number of things were happening in United States in the 1920s and 1930s, organizations were growing in size and in their dependence upon technology. Social groups were breaking down. The combination of all these factors with the growing dissatisfaction with paced, mechanized, highly standardized work led to changes in two major directions. Management science developed as a technical discipline, concerned with the establishment of efficiency models of managerial and organizational behaviour. The other perspective was initiated by the work of Human Relation scientists. They are discussed in detail here.

The word administration is derived from Latin word Ad + Minister means “to care for” or look after people / to manage affairs.

Why Study Management Theory
Theories are perspectives with which people make sense of their world experiences. A theory is a coherent group of assumptions put forth to explain the relationship between two or more observable facts.
    i.    Theories provide a stable focus for understanding what we experience. A theory provides criteria for determining what is relevant.
    ii.    Theories enable us to communicate efficiently and thus move into more and more complex relationships with other people.
    iii.    Theories make it possible indeed, challenge us-to keep learning about our world.

“Educational Technology is the application of scientific knowledge about learning and the conditions of learning to improve the effectiveness and efficiency of teaching and training. In the absence of scientifically established principles, educational technology implements techniques of empirical testing to improve learning situation”.

National Centre for Programmed Learning, UK
“Educational Technology is a complex, integrated process involving people. procedures, ideas, devices and organization for analyzing problems and devising. implementing, evaluating, and managing solutions to those problems, involved in all aspects of learning”.

Association for Educational Communications and technology (AECT), 1977
The most recent definition of the field (which uses the term, instructional technology) has been published by the Association for Educational Communications and Technology (AECT). It defines Instructional Technology as “the theory and practice of design,

Appendix-'K'    :    Supreme Court Directions on School Safety
    
Case Study    :    Kumbakonam School Fire Tragedy

Appendix-'I'    :    Mock Drill Reporting Format
    
Appendix-'J'    :    Suggested Roles and Responsibilities of Stakeholders

Appendix-'H'    :    Do's & Don'ts During Commercial Nuclear Disasters

Appendix-'F'    :    Chemical and Industrial Disaster Mitigation
    
Appendix-'G'    :    Emergency Procedure for Handling Chemical Disasters
    
Case Study    :    Bhopal Gas Tragedy 1984

Appendix-'E'    :    How can Cummunity Reduce Carbon 
            Footprints

Case Study    :    Indian Ocean Tsunami - 2004

Introduction

Forests face many hazards but most common is forest fire. They pose threat to not only forest wealth but also to entire region of fauna and flora seriously disturbing the bio-diversity, ecology and environment of a region. During summer, forests are littered with dry senescent leaves and twigs which could burst into flames ignited by the slightest spark. Forest cover in India is 675,538 km and constitute 20-25% of geographical area.

Introduction

Road traffic in cold snowy regions during winter season faces problems, like icing of road, snow compaction and snow storms that obstruct visibility. In snowy region there is also danger of damage due to snow avalanches. Avalanches often severely damage road service facilities or road structures. Quick response and corrective actions are required to cope with the damages, if any avalanche occurs.

Case Study    :    Orissa Super Cyclone 1999

Introduction

Landslides are simply defined as mass movement of rock, debris or earth down a slope and have come to include broad range of motions whereby falling, sliding and flowing under the influence of gravity dislodges earth material. They often take place in conjunction with earthquakes, floods and volcanoes. At times, prolonged rainfall cause heavy landslides, that block the flow of river for quite sometime.

Appendix-'C'    :    Damage Prevention and Rehabilitation by Retrofitting
    
Appendix-'D'    :    Dos and Don'ts While Constructing Buildings
    
Case Study    :    Bhuj Earthquake 26th January, 2001
            Eyjafjallajoekull (Iceland) Volcano - 2010

Introduction

Drought is temporary reduction in water or moisture availability significantly below the normal or expected amount for a specific period. This condition occurs either due to inadequacy of rainfall or lack of irrigation facilities, unexploitation or deficient availability for meeting the normal crop requirement in the context of the agro-climatic conditions prevailing in any particular area. This has been scientifically computed as Moisture Index (MI). Drought in this context can be defined as adverse MI or adverse water balance which may be attributable not only to a prolonged dry spell due to lack or sufficient rainfall but also due to such other factors as excessive evapo-transpiration losses, high temperature, low soil holding etc.

Appendix-'A'    :    Standard Operating Procedure for Administration
    
Appendix-'B'    :    Standard Operating Procedure for Individuals
    
Case Study    :    Assam Floods 2004
        :    Peerchu Lake - A Disaster

The United Nations had declared the decade of 90s (1990-1999) as the International Decade for National Disaster Risk Reduction to enable developing countries to build up their capacity to cope up with disasters. The Government of India also set up a High Powered Committee (HPC), in August 1999, to review the preparedness and mitigation of natural and manmade disasters and recommend measures for strengthening the organisational structures and a comprehensive model plan for management of disasters at national, state and district level. The HPC after due deliberatons submitted the report in Feb. 2001. The HPC identified the disasters under the following types (categories) :

The aim of this book is to further strengthen the knowledge of readers on management of disasters so that they are better prepared to cope with more frequently occurring natural and manmade disasters.

The process that helps us to face disasters effectively is commonly known as disaster preparedness.  When a disaster strikes, it affects us directly and immediately. While as the government, international agencies such as United Nations, Red Cross Society, non government organizations, like Ramakrishna Mission, OXFAM, CARE, resident welfare associations in urban areas and panchayats in rural areas assist us when faced with disasters the community, invariably remains the first responders. Hence, the individuals as a part of community should prepare adequately to prevent, face and respond to disasters effectively. History has  shown that where communities have prepared adequately to confront disasters, losses to life and property have been less and environment could be protected. People living in an area may be prone to more than one type of disaster. For example Kutch District of Gujarat is vulnerable to floods, drought, cyclones and to earthquakes. Such an area is called ‘multiple hazard’ zone.

Abstract

Chhotanagpur plateau is well-known for its quality vegetable production, however, indiscriminate uses of chemical fertilizers and pesticides in different vegetables lead to more yields but of their inferior quality of produces. The over uses of agro-chemicals also drastically affect the soil bio-physico-chemical properties. In this context, an alternative approach was taken into account through present study in order to address such problems. For the purpose, cabbage cv. Golden Acre was grown in organic experimental plots of the university by using ‘Sasyagavya liquid organic formulation’ to observe its effects over the crop and soil bio-chemical properties of the experimental site.Theexperiment was designed after CRBDby adoptingseven treatments i.e.T1: 1% Sasyagavya; T2: 5% Sasyagavya; T3: 10% Sasyagavya; T4: 15% Sasyagavya; T5: 20% Sasyagavya; T6: 25% Sasyagavya and T7: Absolute Control withtheir three replications. Different growth, yield and quality attributes of the crop and soil bio-chemical properties of the experimental soils were studied.