eChapters

The College of Food Technology was established in the year 1976 at Parbhani as one of the constituent College of VNMKV, Parbhani. Food Technology College involves the knowledge of application of different fields of food Science and also includes transfer of Food Science technology to the students to make them well equipped with knowledge and skills required for employment in public  and private sector.

There are 437 tribes in India and Andhra Pradesh is inhabited by 33 tribes. Of these, 13 tribal groups  inhabit in high altitude zone of Visakhapatnam. Livelihood security is the ability of a household to meet its basic needs like food, health and shelter, basic education and community participation. Livelihoods can be made up of a range of on-farm and off-farm activities which together provide a variety of procurement strategies for food and cash.

World-wide, both in developing and in developed countries;family farming is one of the most predominant forms of agriculture. It includes a wide spectrum of farm sizes and types. In high-income economies, it ranges from very large land holdings that are easily cultivated by one or two family members with the use of labour-saving machinery and hired labour. In low-income economies,with small holdings of a few hectares or less and that are often oriented towards subsistence with low marketable surplus.

Women hold up half the sky’ according to Chinese saying. This is true with the Indian scenario as well, since women make up half the country’s population. The rural women in India constitutes nearly 77.00 per cent of the total female population. About 79.00 per cent of rural women workers are involved in agriculture related pursuits as cultivators and labourers. Farm & home are integral parts in the rural society in India and the ‘house wifes’ in the farmstead often plays multiple roles as producer, entrepreneur, workers, consumers, and homemaker. Women are more sensitive than men to the extremes of poverty and its consequences.

The prosperity and growth of a nation depends on the status and development of women as they constitute about 50.00 per cent of the human resource of the country. Women play a significant role in agriculture and allied fields. She also performs several management and decision making roles in farming and home making practices with her male counterpart and sometimes alone.(Sreenivasulu and Punna Rao, 2005). Khelkar (1995) found that 64.55 per cent had medium level of farm management followed by high and low 18.18 per cent and 17.27 per cent respectively.

Indian economy is basically an agrarian economy (Saxena, 2012) and the majority less literate and unskilled population living in rural areas does not fit into the employment market. Employing 55% of labour force, agriculture sector is a major employment provider (Chand, 2014). However, the seasonal nature of Indian agriculture leads to seasonal and cyclical unemployment. This situation can be altered by generating employment opportunities through nurturing entrepreneurship in agriculture (Rehman et al., 2012).

The Indian agriculture is on the threshold of a second revolution. It is becoming increasingly clear that the next leap will come from the Information and Communication Technology (ICT). Even though ICT has developed very well, its penetration to the farming community seems to be very less. At the same time, it is difficult for the extension agent to personally attend the queries of every farmer individually. With the decreased number of extension workers, there is a need to use the latest technologies for delivering extension services.

Kerala State receives an average annual rainfall of about 3000 mm but with high variability. The demand for water in Kerala is mainly for drinking, agriculture, power generation and aquaculture as well as for prevention of salt-water intrusion. Currently 71 per cent is used for irrigation , 18 per cent for domestic use and the rest is for other purposes. However, Kerala is one of the States with lowest per capita water availability among the Indian states. Basak (1998) reported the per capita water availability in Kerala was only 69 per cent of that of the country in 1981 though the general perception is contrary to this.

Information and Communication Technology is ruling the world in all walks of life and access to mobile phones and internet facility is growing in India at a rapid rate in recent years. However, the access to internet based technologies have confined primarily to the urban areas. Rural communities have not been able to gain to the same extent from IT. As a means of agricultural technology transfer to farmers, information technology has had a limited impact.

Information Technology can play an important role in disseminating agricultural information to the farmers by using various multimedia sources. Farmers are more desirous and anxious to get quick, accurate and authentic information in the changing scenario of agriculture at local and at global levels. Dissemination of the required and recent agricultural information to the farmers in scattered villages at the variegated geographical situation in India is very difficult task. Transfer of technology to farmers is not a one time exercise because new farm technology is being constantly evolved. A continuous flow of technologies in an appropriate manner is vital to provide quick benefit for the development of the farmers. There has been a technological explosion in the field of agriculture. This demands that the farmer has to know all aspects of technology prior to its adoption. Hence Interactive Multimedia Module (IMMM) has potential to reach the unreached.

Web-education Technology

“Educating the people through web” this process is called web-education. The World Wide Web provides new opportunities and hopeful future for distance education over the Internet and the distance education is becoming a widespread used for quite a long time through Newspapers, Radio and TV. Now-a-days mostly the World Wide Web (WWW) getting vital role in distance education, e-learning and distance learning since the networking technologies are emerging very rapidly in the media dominant era. The connectivity of the internet to different kind of people around the world is increasing steadily, like TV and Radio. The World Wide Web and other Internet–based collaborative modern communication technology tools have significantly enhanced the ability to train and educate people electronically.

e-SAP is one of the important emerging and efficient dissemination tool for agricultural pest management. e-SAP refers to electronic solution for  agricultural pest management. e-SAP is a ground – breaking application built on the backdrop of agricultural pest management. Its foundation lies on a unique platform that facilitates the storage access and transfer information between all stakeholders in agriculture. It enables rapid and delivery of farm data in various forms including multimedia to researchers, policymakers and other users in real time.

In India, self employment has been recognized as an essential force of development in rural areas. It has emerged as a strategy designed to improve the socio-economic life and mainly focuses on extending the benefits of development to the poorest in the rural areas improving their standard of living and self-realization. SHGs in India are integrating the low income segments with rest of the rural community by ensuring them a better contribution in a more equitable share in the benefit of developments. These Groups are not only speeding up economic growth, but also providing jobs and improving the quality of rural life towards self-reliance. Self-employment needs a very wide ranging and comprehensive set of performance, relevant to all aspects of rural economy and covering rural people including skilled, unskilled and landless labours and artisans of Rural India. The Rural Indians put their entrepreneurial skills in all the rural development performance  but their economic status has not improved to the expected level. They have much potential, despite they are ignorant of converting their skills into reality.

The transfer of technology keeps the wheels of agriculture development moving. The existing transfer of technology mechanisms and extension programs are either slow or ineffective in bridging the linkages between the research community and the farmers. Information Communication Technologies (ICT) in agriculture is an emerging field focusing on the enhancement of agricultural and rural development. The advancements in ICT can be utilized for providing accurate, timely, relevant information and services to the farmers, thereby facilitating an environment for more remunerative agriculture.

The ICT enabled extension systems act as a key agent for changing current agrarian situation by improving access to information, sharing knowledge, providing incredible opportunities and enabling the empowerment of farming communities. In order to extend the benefits of ICT’s to the disorganized and disadvantaged farming sector, one of the road maps to achieve them are access of ICT’s to villagers through Mobile telephony.

Today, in many countries mobile phones are being used by farmers, not only as a person voice communication medium but also to provide access to  information through sending message service (SMS), multimedia messages service (MMS) and access to the internet. Across the developing world, there are programmes that give farmers access to research and best practices, weather information and market prices via SMS, Interactive Voice Response (IVR) or call centers.

Technology adoption is mounting every day in the field of agriculture. The greatest need of the day is to effectively communicate the information related to farm technologies to the millions of farmers to educate and to adopt them in order to modernise their agriculture. Inspite of our best efforts, only 25 to 30 per cent of the modern agricultural technologies have reached farmers. This modern technology however has been restricted to favourable farming situation only.

Water is one of the most important production assets and securing access to and control and management of water is key to enhance livelihood base of any country like India where most people depends on agriculture. India is endowed with rich and vast diversity of natural resources, water being one among them. But water resources in India are unevenly distributed over the country. The more than 50 per cent of the total resources distributed with five states namely Uttar Pradesh, Odisha, Andhra Pradesh, Karnataka and West Bengal (MWR, 2008) and left other states much prone to water scarcity.

The digital revolution is radically shifting how people create, manage, share and publish information, as well as how they relate, collaborate, communicate and share resources. Information and Communication Technologies (ICTs), Social Media, Web 2.0 and mobile applications have also significantly changed the livelihoods of the local farmers especially in developing countries.

India’s agrarian culture and economy is undergoing drastic changes. In this progressive path of agricultural resurrection, a comprehensive multidimensional understanding of agricultural development is of great importance. In the present context of Kerala, where the local administrative bodies are vested with more powers to plan and execute need based agricultural development activities, a clear understanding of the concept of agricultural development among the major stakeholders shall serve as a firm base for development.

Climate change is a complex problem involving varied interactions between the environment, natural resources (land, crops, animals and water) and people. These interactions are likely to change the ecological and agricultural landscape, and therefore influence agricultural and animal production. The Intergovernmental Panel on Climate Change (IPCC) has dictated that global warming/climate change could lead to many environmental problems i.e., Drought, floods, crop and animal farming, food production, and health hazards etc. Agriculture is closely dependent on the endowment of natural resources and environmental conditions of soil and climate. India is divided into many agro—climatic zones depending upon rainfall, agriculture and soil fertility. The agro climatic conditions of India and the various other factors that largely determine the cropping patterns vary throughout the country. Warangal district falls into two agro climatic regions namely Southern Telangana Zone and North Telangana Zone.

Agricultural sector worldwide is faced with several serious challenges as follows the spiralling demand of food, declining agricultural productivity due to natural resources degradation and increasing competition in international markets. The new millennium throws up new challenges in the Indian agriculture sector that are different from those in the past. Continuous pressure of producing more food from the same land with shrinking natural resources and marketing the product is a tough task for farmers. Public agricultural extension system with a mandate and mission, beyond transfer of technology, is needed to develop the capacities of the farming community.

Animal husbandry contributes 30 percent of agricultural gross domestic products in India and hence remains an important livelihood activity to the growing population of India. Mixed and diversified farming provides significant profit to the farmers than either only with agricultural or livestock farming. One of the biggest challenges in animal production is to produce animal products for human consumption through sustainable technologies. In the southern districts of Tamilnadu, dairy farming, sheep and goat rearing and back yard poultry form the major livestock livelihood activities.

Distribution channels are behind every product and service that consumers and business buyers purchase everywhere. Product distribution is one of the four elements of the marketing mix. Usually, combination on institutions specializing in manufacturing, wholesaling, retailing and many other areas join force in Distribution channels. A Distribution channels are a set of inter-dependent organization involved in the process of making a product or service available for use or consumption. Distribution channels decisions play a role of Strategic importance in the overall presence and success a company enjoys in the market palace.

Fish has a vital role to play in mitigating the protein deficiency in developing countries. Fish has been described as the meat of the third world, and fish contributes significantly in developing and developed countries as a source of employment, income generation and foreign exchange earnings. The minimum per capita consumption of fish of an average Indian should be 11 kg per annum, as recommended by the ICMR. However, the per-capita consumption of fish in India is only 5 kg per annum, whereas, per capita consumption of fish in Japan was 62.6 kg, China - 30 kg and Bangladesh - 35 kg (Goswami et al., 2012).

The cropping pattern in India is changing fast, particularly in favour of export-oriented commercial crops. These crops pose threat to the environment. Grapes is one such crop which accelerates environmental degradation. Borkar (2007) reported that with the advancement of technologies, the cultivation practices of grapes had improved increasing the yield and quality of grapes. However, to control the tremendous losses occurred due to pests and diseases in grapes, thousands of hundreds of kilograms of pesticides were dumped into the environment causing pollution.

Agricultural practices have been undergoing changes over a period of time throughout the world. The intensive agricultural practices followed during the past four decades in our country resulted in food security and self-sufficiency. This was achieved through development of input responsive varieties coupled with use of chemical fertilizers and plant protection chemicals. Agriculture is an important sector for economic development in India. Crop production is an important income source for millions of farmers in some cases with few cropping alternatives due to ecological constraints. All over the world majority offarmers rely on pesticides and fertilizers to increase yields. Pesticide use in most Indian agriculture is an essential part of production technology. Therefore farmers in developing countries are perceived as overusing pesticides, both in quantity and quality, with mixtures of chemicals, known locally as cocktails, being the favoured form of application (Crissman et al., 1994).

Food security is an essential feature of a country’s independence and sustenance. Rapid growing population and increasing purchase capacity, both play an influential role on food security. The cultivation or agriculture has declined the world over, with India and Kerala being no exceptions mainly due to the lack of human resources to work with the soil. Uneconomic crop pricing, lack of social accreditation, poor and unstable income, insecurity to life and health etc. are the main factors which discourage the youngsters in our country from becoming ‘farmers’.

Farmer Field School (FFS) is a capacity building method based on adult education principles for group of farmers. FFS is best described as a ‘school without walls’, where farmers learn through observation and experimentation in their own fields. FFS methodology is potential extension approach to enhance farmer’s knowledge which is a basis for adoption of improved practices (Manoj and Vijayaragavan, 2014). In Andhra Pradesh Department of Agriculture initiated FFS programme in the name of Polambadi during 2006.

In any work environment the managers, facilitators are equipped with some specific type of skills to perform their activity effectively. In this study, multi stakeholders were involved in the process of Precision Farming from land preparation to marketing. Every stakeholder has a specific task to be performed so as to lead the client in the direction desired. In order to achieve this, the skill components viz., Management and Facilitating skills possessed by them and their own perception on those skills were assessed.

Groundnut is one of the main oilseed crop of India.Unlike many oilseeds, Groundnut can be consumed directly in various farms and hence now it is also being considered a supplementary food crops. In india groundnut is grown in an area of about 6.5 hectares with a production of  about 7 million tones of pods per annum (2007). It is one of the few crops that can be cultivated even on marginal lands under low input conditions. Unfortunately average productivity of groundnut in india is quite low (1000kg) compared to (USA-3000 kg/ha, China- 2600 kg/ha, Argentina-2100 kg/ha  and  Indonesia-1550 kg/ha).

Theworld fashioned and occupied by three fourth of the water. Fisheries activities are an indispensable part in the life and livelihood of the peoples. Aquaculture is the most important role for the upward economic strengthening and social mobility. Most of the inland fish farmers are poor due to lack of financial resource. Because of the poor production through the inland fish culture, the most of the farmers in Tamilnadu are undertaking composite fish culture technology. Demand for fish is rapidly increasing due to the growing population and awareness about the superiority of fish to other meats. The marine and freshwater sectors growth were 2.5 and 8 per cent respectively (Ayyapan and Diwan, 2004).

Rice is a staple food for millions of people in the world, particularly in developing countries like India. The demand for rice is growing with ever increasing population. In India more than 70 per cent of the ground and surface water is being used for Agriculture and out of this 70 per cent is allocated to rice cultivation. Each kg of rice produced with irrigation requires 3000- 5000 litres of water (Anonymous, 2011). The demand of rice in India is increasing with increase in population and is expected to be 140 m.t. by 2025 (Pandey et al., 2008).

Krishi Vigyan Kendra is a Government of India funded Indian Council of Agricultural Research Project implemented at district level for enhancing the productivity and livelihood through scientific extension works. Realizing the importance of technology dissemination in the changing scenario of food and nutritional security, ICAR intervened in a big way. All the first line extension projects were merged and brought under single umbrella of KVK. The major emphasis was to enhance the production and productivity as well as to generate household income and employment of farming community. It was also envisaged that these extension works will be act as model for extension agencies and also catalyzed to improve the existing systems for better delivery mechanism.

The Revised ATMA Scheme provides for dedicated specialist and functionary support to take up training and extension initiatives at State, District and Block level. Besides this, improvement in extension outreach right down to the village level is expected to be achieved through Farmer Friend. The study mainly focused on farmer friend under ATMA scheme. The FF served as a vital link between extension system and farmers at village level (one for every two villages). The FF should be available in the village to advise on agriculture and allied activities. The FF  mobilized farmers’ groups and facilitate dissemination of information to such groups, individual farmers and farm women directly through one to one interaction individually or in groups and also by accessing information / services  on behalf of farmers as per need through Common Service Centres (CSC) / Kisan Call Centres (KCC). (Government of India, 2010).

Vegetables constitute about 55 per cent of horticultural crop production in the country with a total production of 85 million tonnes which is estimated to cross 100 million tonnes in near future. Successful cultivation of vegetables is hampered due to the incidence of several insect pests. Cultivation of hybrids, improved varieties, intensive agronomic practices, off season cultivation and indiscriminate use of insecticides has changed the pest complex in these crops.

Tamil Nadu Irrigated Agriculture Modernisation and Water Bodies Restoration and Management project (TN IAMWARM) is a multidisciplinary project funded by World Bank. It is being implemented by WRO, PWD as nodal agency in 63 sub basins along with line departments and TNAU as coordinating agency since 2007. TNAU is concentrating on up scaling water saving technologies including Sustainable Sugarcane Initiative (SSI) under Precision farming in sugarcane. Krishi Vigyan Kendra, Virinjipuram is implementing TN IAMWARM project in Cheyyar & Kiliyar sub basin since 2007. Cheyyar  and  Killiyar Sub - Basin are the tributaries  of the Palar Basin that rises in KolarDistrict of  Karnataka enters through Vaniyambadi  and drains an area of about 13,470 Sq. K.M. of which 10,880 Sq. K.M. is in Tamil Nadu. The command area of this sub basin comes under the Cheyyar and Vandavasi Taluk in Thiruvannamalai and Uttermerur, Maduranthagam, and Seyyur Taluk in Kancheepuram Districts  which covers 458 tanks in 12 blocks with a registered ayakut area of 36746 ha. The major crops grown in the sub basin area are paddy, sugarcane, groundnut and pulses.

Throughout the history of Indian agriculture, the contribution of farmers to agricultural technology development and dissemination has been very significant. Farmers’ practices are useful not only for scientific technology development, but also for sustainable agricultural development. Rural economy will sustain only when it effectively utilise the available local resources. But recent agricultural development witnessed that those modern agricultural practices slowly replacing the farmers’ practices. In this juncture the basic challenge for sustainable agriculture is to make better use of these internal resources. This can be done by minimizing the external inputs used, by regenerating internal resources more effectively or by combinations of both (Rolling and Pretty, 1997).

Agriculture is vital to the development of any nation, India being no exception. Development must include the youth and therefore the government seeks to encourage their participation in the agricultural sector. This effort seeks to change the negative perception the youth have of participation in agriculture as uneducated, unskilled, physical labourers with extremely low economic return. Modern agriculture is more than tilling the soil and animals. The sector today offers career opportunities in research, environment, financial management, engineering and other technical areas for the youth to explore. The introduction of the Youth in Agriculture is necessary and important to facilitate food and nutrition security for the sustainable development of the nation.

1. Introduction

Democratisation of information makes it possible for ideas, opinions, knowledge and services to be accessible to everyone, anywhere, anytime. In this era of ‘knowledge sharing’, making access to the required information and knowledge is the key to innovation and empowerment of farming community. Rapid technological developments over the years, particularly internet and mobile, have made it possible to provide array of services on a single platform due to convergence. It is a unique opportunity to leverage upon the available ICT infrastructures and deliver the knowledge based services effectively to people. There are number of ICT initiatives being attempted in the field of Agriculture and other sectors. Some of the successful models (web-based and mobile based) have shown way for the future of e-extension in India.

Farmers require a diverse range of information to support their farm enterprises. Information is needed not only on best practices and technologies for crop production, but also for post -harvest aspects. Agricultural Extension is an essential pillar for research and development in agriculture. Despite a wide range of reform initiatives in agricultural extension in India in the past decades, the coverage of, access to, and quality of information   provided to marginalized and poor farmers is uneven. Approaches to agricultural extension in India and worldwide continue to evolve.

Though the extension education was originated as a “field approach” aimed to enhance the life quality of rural people, it has evolved into a scientific discipline that relies heavily on empirical research to develop and test its “field-oriented” approaches and methods. Since its birth, the extension research has passed through several phases and a range of research paradigms like community mobilisation, farmer participatory approaches, technology assessment and refinement, impact assessment, Information and Communication Technologies (ICTs) aided development, etc.

1. Prelude

Indian agriculture has experienced spectacular changes in the recent period, manifesting large-scale commercialization and diversification. They broadly include cultivation of new crops and varieties, increase in the share of area under cash crops, large scale spread of livestock activities and fisheries, pursuance of high tech in the areas of aquaculture, bio-technology, horticulture, processing etc. India currently is the second largest food producer. If we look critically the resources available with the country we can say it has the potential to be the world’s number one producing over 600 million tons of food products.

The field of talent management continues to mature from agri-business to extension service, but it is also being impeded both by the scale of debates taking place. The field continues to agree that talent management “adds value” to the organisation such as extension system. To understand the development scenarios of strategic talent management, we need a “theory of value” to understand the elements of talent management which are the most valuable for business-led extension service (BLESS) effectiveness. “Theory of Value” is a generic term which encompasses all the theories within economics that although explain the exchange value (or) price of goods and services. Alternatively, “Value of Theory” encompasses a range of approaches in extension system to understand how, why, and to what degree humans should value things, whether the thing is person, idea, object, (or) anything else for effective functioning of strategic business-led extension service to sustain its clients system.

The present publication has highlighted the issues on different aspects of food sector expressed by very distinguished authors. The issues have been discussed and illustrated how we conceive food as an item, what and how much food is known to consumers, what are common food sources, the relationship between food and health, food and nutrition security programmes in different regions of the world and how do we perceive food and nutrition policy challenges?

SYNOPSIS

After the break-up of the Soviet Union in 1992, the countries of Central Asia and the Caucasus (CAC) began making the transition from controlled to market economies. All of the countries have programs for economic and social development as well as food security. Over the last decade, the regional population increased 11%, from 72 million in 2002 to 79 million in 2012. Agricultural production has increased throughout the region. For example, vegetable production per decade has nearly doubled due to an increase in the area of the crops grown and to increased yields, and was more than 19 million t in 2011.

SYNOPSIS

Food and nutritional challenges continue to be tackled in East and Southern African countries. Prevailing rates of high malnutrition among children and often in adults in vulnerable geographical locations do suggest the need for appropriate interventions. Of several global nutrition interventions during the 1980s, successful implementation of nutrition programmes in Tanzania, Uganda, Malawi and Ethiopia have established strategies / approaches that are promising.  In Tanzania, the Iringa nutrition programme (WHO/UNICEF Joint Nutrition Support Programme) was implemented during 1983-1988.

SYNOPSIS

India has been conspicuous as one of the most malnourished nations, as every child out of two is malnourished. Moreover, the levels of under nourishment is substantially high among tribal communities. The present investigation has been made to examine the levels of food insecurity at the micro level in four regions identified in the tribal dominated areas of Maharashtra on the basis of macro level indicators. A comparison of food insecurity between the two communities reveals a high incidence of food insecurity among the tribal as compared to that of non-tribal. The nutritional status of tribal children is much lower than that of their non-tribal counterparts.

SYNOPSIS

Food security is a complex issue, linked to availability and access to food, malnutrition in the population, economic development, environment, and local and global trade. Malnutrition hinders healthy growth and proper development of the human immune system affecting neurological and cognitive development especially in children.

Synopsis

Food safety has become increasingly important with globalization due to various factors such as increased volume and diversity of trade in foods, greater public demand for health protection, changing hazards e.g., resistant microbes, more sophisticated methods for detection of hazards, changes in production and consumption pattern, etc. Food safety contributes significantly to food security as unsafe and poor quality food leads to illnesses as well as food wastage. This leads to a strong need to emphasize not only on availability of food but also ensure that the same is safe.