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There are three sizes of rabbit farms: small, medium, and giant. Initially, their owners typically had a small number of does and a stock of growing bunnies for their personal use. Rabbit farms began expanding and selling animals when butchers began to sell rabbit meat. Breeds, housing conditions, feeding practices, and management strategies were all developed in accordance with the increase in does. In Europe, backyard stock owners have a mediocre interest in expertise. 

6.1. The Production Cycle

As ovulation in does is induced by mating and the females are generally kept in different cages from the males, it is the breeder who determines the reproduction rate of the unit. These rates vary from one or two litters a year under the most extensive management to eight to ten litters in an intensive management system. Does are remated either immediately after kindling (intensive system) or about ten days later (semi-intensive). In the semi-intensive system, the does are first presented to the buck at four and a half months. They are then mated 10 to 12 days after the birth of each litter. Weaning takes place at 30 to 35, or even 37 to 38 days. Extensive systems are characterized by a long delay between kindling and mating, and perhaps even until weaning. For example, the young may be weaned at 56 days and the doe mated after weaning.

The management of a rabbit herd is a crucial aspect that requires careful planning and organization. As part of a larger scheme involving five medium-sized rabbit farms, the production and marketing of live rabbits and rabbit meat were streamlined into a single business. Although this may differ from the usual backyard production system, it serves as an ideal example of how one can modify their approach to suit specific needs. The success of this scheme lies in its detailed design, which ensures efficient management and optimal output for the herd. 

Goat husbandry has been practiced for thousands of years, since the first domestication of goats. Goat rearing for long mainly consisted of “zero input” concept, which suits well under extensive system of management. Major goat management systems in vogue are nomadic (transhumant)/extensive, semi-intensive and intensive, which have evolved on age-old experience and convenience of resource poor farmers under diverse agro-climatic and agro-ecological conditions.

Nomadic/Transhumant/Migratory/Extensive System

Extensive grazing lands cover vast areas of temperate Asia, and are important both environmentally and as a source of livelihood for goat and sheep herders.This practice is strengthened by migratory, free range, pasture cum range grazing options. The goats are compelled to often graze over long distances in search of feed and water. Under nomdic (transhumant) system, both grasslands and browse are important vegetation type. Land tenure problems, or lack of clarity in grazing rights are some of the emerging challenges for the goat herders under nomadic system. Many a times, the conflict of interests between settled farmers and herders is increasing with rising population pressure and intensification of agriculture. Poor pasture condition is one of the major constraint for the goat herders under nomadic system. Some of the measures suggested to improve the situation include better grazing management, reseeding with high-yielding species, and herder training.

Goat and sheep are two species which have been traditionally managed extensively. Mixed flocks of sheep and goats are common, although separate flocks of either species can also be seen. Extensively managed animals have considerably more behavioural freedom compared to intensively managed animals that are always more confined. Goat has an advantage over other species of livestock in that they can live and produce on land unfavourable for other forms of agriculture. Goat has the ability to forage and survive in areas, where cattle and buffaloes would perform poorly. Goat can revert to wild conditions if given the opportunity whereas sheep donot.

Mango Fruit fly : Bactrocera dorsalis : Tephritidae

This is probably the most economically important pest of mango. It can attack many crops like mango, guava, peach, apricot, cherry, pear, ber, citrus, banana, papaya, avocado, passion fruit, coffee, melons, jack fruit and strawberry. There are also related species that may cross infect. The adults are light brown small flies with a single pair of membranous transparent wings. The other pair is modified into halteres. Eggs are thrust into the skin of the mangoes when they are semi ripe. A drop of resin comes out of the ovipunctures and can be seen as a black mark. While purchasing mango, this can be used as an indication of the presence of the fruit fly eggs.

Manure can be a) solid manure, feed waste, soiled bedding, etc. and b) liquid – urine and detergent Water. Ideally, solid manure is usually collected and removed twice daily. India has about 535.78 million livestock and the amount of production of animal waste amounts to about 3 million tons per year. Together farm-level livestock waste includes manure, urine, placenta, bedding,Feed waste, milk house waste etc. These animal wastes are the biggest source of harmful gases, harmful pathogens and odors and therefore public health and environmental concerns. Livestock waste contains many useful substances components that, if recycled effectively, can be used as fertilizer for crops, food for animals. Economic savings are the biggest benefit of waste management achieved through improvements in human health and the environment, leading to higher productivity, lower medical costs, etc ultimate increase in farmers’ income. The animal waste is a major source of harmful gases, harmful pathogens, etc Odor;

Plants requires a number of nutrients for their growth and reproduction, of which six are primary in nature and they are,

1. Carbon - Plants are taking carbon from the air and soil
2. Hydrogen from water
3. Oxygen from water and air
4. Nitrogen from soil and it helps plants to synthesize protein for their growth they need to produce new tissues. Nitrogen is often in shortage in soil for the plants, and plants will try to take as much available from the soil at the same time too much of nitrogen will help the foliage growth and but not the setting of flowers and fruits.
5. Phosphorus stimulates root growth and helps the plants set flowers and seeds. Organic matter and activity of soil organisms increases the availability of phosphorus.

Bud caterpillars : Helicoverpa armigera : Noctuidae

Eggs are laid singly on young buds.  Larvae feed on developing flowers by damaging florets. They can also eat the leaves.

Leaf webber : Phycita sp. : Phycitidae

Larvae of Phycita sp. feed on heads of buds and flowers.

Market information

As defined by Philip Kotler, Marketing information system is continuing & interacting structure of people, equipment & procedure designed to gather, sort, analyze, evaluate, distribute pertinent, timely and accurate information for use by marketing decision makers, to improve their marketing planning, execution and control.

It is the job of collecting, interpreting and disseminating large variety of data which are needed for the smooth operation of marketing processes. In many countries Government agencies undertake this function and sometimes organisations such as chambers of commerce, board of traders etc. perform this function. The Directorate of Economics and Statistics and concerned state marketing departments collect data regarding a) quantity of various products produced in different areas, b) quantities of products held in storage, c) arrivals in various markets, d) prices prevailing in local, regional, national and international markets. The informative data so collected is disseminated through radio, television, news papers, weekly and monthly bulletins. Daily prices are published in most of the news papers. The informative marketing data is also collected through sales executives and from those personnel who are specially appointed as specialists by various trading firms.

In India, we have mostly two types of standards, which govern the sale of foods including milk and milk products.

These are: Legal standards and Quality standards.

Legal standards

Legal standard means the specifications or the requirements which pertain to the law of the Govt. and are set up by the Govt. to meet certain minimum requirements in terms of chemical quality (i.e. composition), bacteriological quality (i.e. hygienic quality), and labelling and packaging requirements.

In our country, legal standards are given under Prevention of Food Adulteration (PFA) Rules, 1954-1955 (which are amended from time to time). Legal standards or PFA standards prescribe the minimum requirements for all types and categories of food. These standards are consistent with the minimum quality that is attainable under Indian conditions by the majority of the farmers, producers, processors, sale agencies etc. Further, any food that does not confirm to the minimum standards laid down by the legal rulers (PFA rules) is said to be adulterated, irrespective whether anything has been added to or removed from the original food.

Rabbit-based cuisine has been made and enjoyed on a regular basis since the first early civilisations in the Mediterranean region. Rabbit is an easy-care plant that grows well in backyards and on farms. There are notable differences in rabbit production between nations. In 2020, Asia produced 70.5% of the world's rabbit meat, with Europe coming in second. Based on estimated figures obtained from FAOSTAT, there was a 24.1% decline in the global production of rabbit meat between 2010 and 2020.

Marketing channel can be defined as the path that a livestock commodity follows from the farmer?s gate to the consumer?s plate. A marketing channel involves a set of separate but interdependent organizations involved in the process of making a product available to consumers.

Importance of Marketing Channels

1. Little attention by companies or enterprises to marketing channels may damage profit, brand and number of customers.

2. Companies can change their products, advertising and pricing easily but it is not easy to change marketing channels.

3. Marketing channels are particularly convenient when the producer does not have time or financial means to carry out direct marketing.

4. Intermediaries in marketing channels are usually able to make the product widely available and accessible because they are specialized, have experience and contacts. They also have a better understanding of the market. Intermediaries take the risks involved in marketing and also pay for the produce immediately.

Marketing functions

The process of marketing involve a number of marketing functions. They may be grouped under:

Functions of exchange which include

1) Buying and assembling and

2) Selling.

B. Functions of physical supply which include

1) Transportation and

2) Storage or warehousing.

Marketing of perishable and non perishable products

Agriculture and livestock products like food grains, vegetables, meat, eggs etc. are highly perishable over time. Under ambient conditions they get spoiled with in a few hours, days or months as the case may be. Livestock products particularly milk is perishable within a few hours if not preserved under refrigeration. Same is the case of meat. Eggs also get spoiled within a few days if not preserved under cold storage. Because of these reasons perishable products pose special marketing problems. Unfortunately in a country like India most of the agriculture and livestock products are produced by large number of small producers and the process of marketing is to a large extent is in the unorganised sector. Fortunately in our country a number of states like Karnataka, Tamilnadu, Maharastra, Gujarath and others, milk is marketed through cooperatives. For example in Karnataka, milk is procured by primary milk producers’ cooperative societies, transported, processed and marketed through milk unions located at district level and coordinated at state level by state milk federation that is Karnataka Milk Federation(KMF). Some states also have slightly different marketing organisation for egg marketing also. In the unorganised sector these products go through wholesalers, semi wholesalers, private vendors, retailers and ultimately reach the consumers.

Marketing of Poultry and Poultry Products

Marketing involves the exchange of produce for an agreed sum of money and is a critical commercial process that encompasses promoting, selling, and distributing products. At its core, marketing is about understanding customer needs and providing products that meet these needs profitably. It is an essential business function that focuses on customer satisfaction and business growth.

Objectives of Marketing

1. Employment Generation: Marketing creates gainful employment opportunities for millions, thereby increasing income levels.

2. Demand Enhancement: It aims to boost the demand for poultry products, which in turn generates more employment opportunities in rural areas.

3. Improved Standards of Living: By providing essential nutrients like amino acids, fatty acids, vitamins, and minerals through poultry products, marketing contributes to the better health and standard of living of poultry farmers. 4. Efficient Supply: Ensures that poultry products are available at the right time, place, quantity, and price.

Poultry meat and eggs have high nutritive value. Egg is used as a standard for measuring the quality of other food proteins. It is a well balanced source of nutrients. Similarly poultry meat is easily digestible, high in protein and low in fat content. It contains all the essential amino acids. Though the poultry meat and egg production have tremendously increased in India during last few decades however due to lack of organized marketing channels poultry producers are not getting reasonable returns. Indian broiler and egg markets are in a disorganized state. In last few decades various efforts have been made so as to organize and co-ordinate marketing channel of poultry meat and eggs. Through these efforts producers are also benefited but only in some particular areas. Therefore, there is need to expand it further covering the country.

What is Marketing?

Marketing may be defined as exchange of a produce for an agreed sum of money. It is a commercial process involved in promoting, selling and distributing a product. In simple words marketing is finding out what customers want and supplying it at a profit. Marketing is a business in terms of customer needs and their satisfaction. As per P. Taylor, marketing is not simply providing products or services; it is essentially about providing changing benefits to the changing needs and demands of the customer.

The greater the distance between producer and consumer, the more complex is the marketing organization required to ensure that eggs reach consumers in the form, place and time desired. Producers may decide to market their produce directly to consumers - direct marketing - or may choose from a variety of marketing organizations that make up a marketing channel.
8.1 Direct Marketing
Direct marketing includes the following methods of selling:
• Sales from the farm (farm gate)
• Door-to-door sales
• Producers’ markets
• Sales to local retail shops

This chapter introduces the economic and commercial systems through which wool moves from producer to processor and consumer. It examines wool marketing channels, auction systems, private sales, sale by description and the role of objective measurement in establishing market value. The chapter discusses the relationship between fibre diameter, quality and price and considers India's wool economy, including coarse carpet wool and fine-wool imports. Traceability, provenance branding and improved preparation are presented as important strategies for increasing producer returns.

Introduction

Measurement of pH of a solution and preparation of different types/strength of buffers are common practices in a laboratory, particularly in the Biochemistry and Molecular Biology laboratories. Therefore, in this chapter you will be acquainted with the procedures of measuring pH of a solution as well as preparation of some of the commonly used buffers in a laboratory.

Potential or Power of Hydrogen Ion (pH)

Measurement of pH of a solution is measuring the molar concentration of hydrogen ion [H+] in the solution, which is an indication of the acidity or basicity of the solution. The symbol pH stands for “power of hydrogen” and numerical value for pH is just the negative logarithm of the molar concentration of hydrogen ions [H+]. The ionic product of water (Kw ) is the basis for the pH scale. The total hydrogen ion concentration from all the sources and it can be experimentally measured.

The pH scale designates the concentration of H+ (and thus of OH−) in an aqueous solution, which ranges between 1.0 M H+ and 1.0 M OH−. The term pH is defined by the expression

Thus, the ionic product of water makes it possible to calculate the concentration of H+, with given concentration of OH−, and vice versa. The value of 7 for pH of a neutral solution is not an arbitrarily chosen figure; it is derived from the absolute value of the ionic product of water. A solution having pH greater than 7 is basic, and the concentration of OH− is greater than that of H+. A solution having a pH less than 7 is acidic.

3.1 MEASURES OF CENTRAL TENDENCY (AVERAGES)

When data are presented in raw form or in the form of frequency distribution, they fail to provide a general idea of the data under study. The general idea of statistical methods is to condense the raw data into a form that can convey some meaningful characteristic(s) of the data. Though classification simplifies the data and improves the understanding of the main characteristics in the data, it is still difficult to remember. In any distribution of data, values of a variable may tend to cluster (or concentrate) around a central value. The data must be condensed into a single value. Such presentation of data is called a Central Tendency and the measures devised to consider this tendency are known as Measures of Central Tendency.

An average condenses a frequency distribution or raw data and presents it in a single representative number. It is that single value which is considered as the most representative or typical value for a set of values. Such a value usually lies somewhere near the centre of the group. That is why, an average is usually referred to as a measure of central tendency. It is located at a point around which most of the other values tend to cluster and therefore it is also termed as a measure of central location.