eChapters

The recent concept of intellectual property emerged in England in the 17^th & 18^th centuries. The term Intellectual Property came in use in the 19^th century and in the late 20^th century. As of now the Intellectual Property has occupied common position in the global legal systems. There are different forms of Intellectual property rights which include patents, copyright, industrial design, trademarks, plant variety rights, trade dress, geographical indications and in some jurisdictions trade secrets too

HCI is the study of how people interact with computers, especially as it relates to technology design. User-centered design, UI and UX are combined with HCI to provide intuitive technology and products.

Human-computer interaction (HCI) is the field of study that focuses on optimizing how users and computers interact by designing interactive computer interfaces that satisfy users' needs. It is a multidisciplinary subject covering computer science, behavioral sciences, cognitive science, ergonomics, psychology, and design principles. HCI focuses on designing, implementing and evaluating interactive interfaces that enhance user experience using computing devices.

In the broadest sense, a network is any interconnected group of people or things capable of sharing meaningful information with one another. In a technology context, the network is usually short for "computer network" or "data network" and implies that computers are the things sharing meaningful information. At a conceptual level, all data networks consist of nodes, which refers to any computer or digital device using the network and links, the physical connections (either wired or wireless) that carry messages between nodes.

Management of information system

A management information system (MIS) is an information system used for decision-making, coordination, control, analysis, and visualization of information in an organization. The study of management information systems involves people, processes and technology in an organizational context. MIS professionals help firms realize maximum benefit from investment in personnel, equipment and business processes. MIS is a people-oriented field with an emphasis on service through technology. MIS is a system that aids management in making, carrying out, and controlling decisions.

Data refers to any collection of facts, observations, measurements, or values that are typically numerical, but can also be qualitative. It's raw material that can be processed and organized to provide context, relevance, and meaning. In its raw form, data may not carry any specific meaning and might appear as a series of numbers, text, symbols, or images.

Types of Data

• Quantitative Data: Numerical data that can be measured and expressed with numbers (e.g., height, weight, temperature).

Artificial intelligence is founded on the idea that human intelligence may be described in such a way that a computer can simply imitate it and carry out tasks ranging from simple to sophisticated. Artificial intelligence is assisting several agricultural sectors in increasing output and efficiency. In every industry, AI technologies are assisting in overcoming traditional hurdles.

AI intervention in agriculture is assisting farmers in increasing their farming efficiency while reducing harmful environmental impacts. The agriculture business has embraced AI with open arms in order to improve overall results. The way food is produced is changing as a result of artificial intelligence. Incorporating AI technology into agriculture aids in the control and management of any unwelcome natural occurrence.

Multimedia refers to the integration of various forms of media, including text, audio, video, graphics, and animations, to convey information or entertainment. It's a powerful tool used in various fields due to its ability to engage multiple senses simultaneously.

Aspects of Multimedia

• Text: Written content forms the basis of multimedia, providing information, context, and explanations.
• Audio: Sound elements, such as music, narration, or sound effects, enhance the overall experience, making content more engaging and informative.

e-Learning

It is the concept of learning which is conducted via electronic media. This is usually via the Internet but can also be offline with a CD-Rom or DVD. Examples of e-Learning in icar: e krishi siksha, e-agri diksha web education channel of icar and virtual classroom of icar.

Advantages

• It promotes active and independent learning
• An efficient way of delivering courses as the resources are available from anywhere and at any time
• Students can interact with their peers from all around the world through group discussions and private chats
• The studying material can be accessed an unlimited number of times.

e-Governance can be defined as the application of information and communication technology (ICT) for providing government services, exchange of information, transactions and integration of previously existing services and information portals. The "e" in e-Governance stands for 'electronic'.

e-Governance refers to the use of Information and Communication Technology (ICT), particularly web-based applications, to provide access to and deliver information/service to the public, businesses, other agencies and governmental entities faster, cheaper, easier and more efficiently.

The Council of Europe referred to e-governance as: "The use of electronic technologies in three areas of public action

1. Relations between the public authorities and civil society

Social media are electronic communication platforms that allow users to interact, create, share, retrieve and exchange information and ideas in different forms.

Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.

There are many forms of social media including blogs, micro-blogs, wikis, social networking sites, photo-sharing sites, instant messaging, video-sharing sites, podcasts, widgets, virtual worlds, and more. Ex: Facebook, Twitter, Instagram, LinkedIn and Youtube etc.,

Role of social media in Transfer of Technology

M-Agriculture

Mobile phones have changed the scenario of telecommunication. It is a source of communication for fast dissemination of information. Today, mobile usage has enabled farming communities to access agricultural and other business information without travelling long distances or reducing costs, time and money. Keeping in view the lower ratio of the farmer to the extension worker (1000: 1) and the inability of the extension workers to guide the farmers as per their information needs, the new concept of m-Agriculture (m-Krishi) has emerged at the beginning of twenty-first century all over the world including India.

The intersection of Information and Communication Technologies (ICT) with agriculture has sparked a transformative revolution in the farming landscape. ICT projects in agriculture represent a paradigm shift, leveraging technological advancements to optimize farming practices, enhance productivity and ensure sustainable food production. From precision farming and data-driven decision-making to innovative tools and connectivity solutions, these projects harness the power of digital innovation to address challenges and drive efficiency across the agricultural sector. In this era where technology has become a cornerstone of progress, ICT projects stand as beacons of hope, ushering in a new era of smarter, more resilient and eco-conscious agriculture. The initiatives of ICT projects in agriculture and allied sectors

Kisan Call Centre (1551)

The department of agriculture and cooperation (DAC) Ministry of agriculture, Government of India launched kisan call centres on January 21, 2004 across the country to deliver extension services to the farming community. It provides information in all major languages through toll-free telephone no 1551 and 1800180 1551 from 6 a.m. to 10.p.m. on all 7 days of a week. on BSNL routes. With a view to monitor the KCC activities a state level monitoring committee (SLMC) has been constituted in each KCC. Presently there are — kccs in the country.

The kisan call centers consists of three levels

Conference

A conference is a formal gathering where people come together to discuss, exchange ideas, present research and engage in discussions on specific topics or fields of interest. These gatherings can vary widely in scale, purpose and format, bringing together professionals, researchers, academics, industry experts, or enthusiasts.

Audio conferencing

Its also called Teleconference, which means meeting a group or party via a phone call instead of meeting them physically. In most cases, standard telephone lines and speakerphones are employed. The person who starts the audio conference called the calling party and the people who are attending the calls are known as participants. Technology requirement of the audio conference:

1. Phone/Computer with access to internet connection
2. Speakers
3. Microphone

Cyber extension

Cyber extension means extension over cyberspace. In the applied context of agriculture cyber extension means using of power of online networks, communications channels and interactive multimedia to improve information access for farmers, extension workers, research scientists and extension managers.

Advantages of cyber extension

1. Cyber extension will save time, money, and effort
2. Cyber extension reduces the dependence of the farmers on extension functionaries
3. Easily accessible in remote areas
4. Can provide an early warning system before the natural disaster
5. Cyber extension will be available continuously.

Information and communication technology (ICT) is the combination of hardware, software and the means of production that enables the collection, exchange, processing and management of information and knowledge. It includes social media, portals, websites, kisan call centers and expert systems etc.,

Need of ICT in agriculture and rural development

• For increasing the productivity and efficiency in agriculture
• Globalization, Modernization, Challenges and Opportunities across the world for Sharing of knowledge.
• Public Expenditure and gaps in extension could be reduced
• For effective utilization of available platforms
• Penetration of smartphones even in villages and the transfer of information

Statistics: Collection of methods for planning experiments, obtaining data,

and then organizing, summarizing, presenting, analyzing, interpreting, and

drawing conclusions.

Sir R.A. Fisher: Father of modern statistics.

Population: All subjects possessing a common characteristic that is being

studied.

Sample: A subgroup or subset of the population.

Parameter: Characteristic or measure obtained from a population.

Statistic: Characteristic or measure obtained from a sample.

Karl Pearson: Study of correlation and chi-square test of goodness of fit.

W.S.Gosset: Student’s t-test for small sample

Francis Galton: Regression analysis.

Descriptive Statistics: Collection, organization, summarization, and

presentation of data.

Statistics: Collection of methods for planning experiments, obtaining data,

and then organizing, summarizing, presenting, analyzing, interpreting, and

drawing conclusions.

Sir R.A. Fisher: Father of modern statistics.

Population: All subjects possessing a common characteristic that is being

studied.

Sample: A subgroup or subset of the population.

Parameter: Characteristic or measure obtained from a population.

Statistic: Characteristic or measure obtained from a sample.

Karl Pearson: Study of correlation and chi-square test of goodness of fit.

W.S.Gosset: Student’s t-test for small sample

Francis Galton: Regression analysis.

Descriptive Statistics: Collection, organization, summarization, and

presentation of data.

Inferential Statistics: Generalizing from samples to populations using

probabilities. Performing hypothesis testing, determining relationships

between variables, and making predictions.

The term ‘Management’ derived from word ‘manage’ derived from French

word menage means ‘housekeeping’.

According to Knootz and Weihrich 1988, ‘Management as the process of

designing and maintaining an environment in which individuals, working

together in groups, efficiently accomplish selected aims’.

According to Louis E.Boone and David L.Kurtz ‘management as the use of

people and other resources to accomplish objectives’.

POSDCORB is an acronym widely used in the field of Management and

Public Administration., it first appeared in a 1937 staff paper by Luther Gulick

and Lyndall Urwick. The acronym stands for steps in the administrative

process: Planning, Organizing, Staffing, Directing, Coordinating, Reporting

and Budgeting.

Rural Development: The economic betterment of people as well as greater

social transformation. The efforts for rural development comprises the direct

and indirect involvement of people at the grass root level for development of

agriculture/animal husbandry, industry, communication, education, health and

allied sectors.

Democratic Decentralization: To ensure people’s participation in rural

development programmes, democratic decentralization has been the core

principle of the government since 1957. In the process, people’s participation

in all developmental activities has been the unique phenomena to find out the

solutions of their problems.

Panchayat Raj: On the principle of democratic decentralization, Panchayat

Raj institutions were launched in 1957 as per the recommendations of Balwant

Rai Mehta Committee. Under this, the government has derived its authority

from the people, and distribute to some extent to the people for decision and

action at the local level called Panchayat Raj.