eChapters

Definition – Listening vs Hearing – Active listening – Types of listening – Guidelines for effective listening – Developing listening skills - Barriers to listening – Listening misconceptions.

Listening skill is key to receiving messages effectively. It is a combination of hearing what another person says and psychological involvement with the person who is talking. Listening is a skill of Language. It requires a desire to understand another human being, an attitude of respect and acceptance, and a willingness to open one’s mind to try and see things from another’s point of view. It requires a high level of concentration and energy. It demands that we set aside our own thoughts and agendas, put ourselves in another’s shoes and try to see the world through that person’s eyes.

Introduction

Listening is a language modality. It is one of the four skills of a language i.e. listening, speaking, reading and writing. It involves an active involvement of an individual. Listening involves a sender, a message and a receiver. It is the psychological process of receiving, attending to constructing meaning from and responding to spoken and/or non verbal messages.

There are 437 tribes in India and Andhra Pradesh is inhabited by 33 tribes. Of these, 13 tribal groups  inhabit in high altitude zone of Visakhapatnam. Livelihood security is the ability of a household to meet its basic needs like food, health and shelter, basic education and community participation. Livelihoods can be made up of a range of on-farm and off-farm activities which together provide a variety of procurement strategies for food and cash.

Abstract
The industrial revolution, while driving economic growth and entrepreneurship, has significantly impacted the environment through resource depletion, air and water pollution, and ecological degradation. Business ventures, vital for employment and wealth generation, often contribute to environmental harm due to unsustainable practices. Environmental legislation, such as the Clean Air Act, Clean Water Act, and Resource Conservation and Recovery Act, plays a crucial role in balancing entrepreneurial development with ecological integrity. These laws regulate waste management, industrial emissions, and hazardous substances, ensuring sustainable business practices that protect human health and the environment. By addressing natural environmental factors like climate, air quality, and resource availability, such legislation fosters sustainable entrepreneurship, promoting economic progress without compromising environmental safety.
Keywords: Environmental Legislation, Sustainable Entrepreneurship, Industrialization, Environmental Degradation, Clean Air Act, Clean Water Act, Waste Management, Ecological Integrity, Business Ventures, Resource Conservation

Popularly the term management is used to refer to the group of managerial personnel of an enterprise. But the use of the term management in this sense is not correct, because the managerial personnel of an enterprise are usually designated as ‘managers’, ‘executives’ or administrators. Strictly speaking the term management refers to functional concept of management.

Livestock Development Programmes/Schemes

Gausalas

Recognizing the potential of Gaushalas (about 10000) in the country which were engaged in rehabilitation of disowned cattle, the government of India in 1952 set up the Central Council of Govsamvardana (CCG). Some of these gaushalas were providing quality indigenous / crossbreds / heifers / bulls at many places like Nasik, UrliKanchan, Amirtsar, Indore and Ahmednagar. One gaushala at Bombay had completed a century of devoted work in 1986 and had established two institutes, one for research and another for fodder research and grassland development. The Sabarmathi Ashram gaushala founded in 1915 by Mahatma Gandhi near Ahmedabad is now being managed by NDDB and has a training center for AI service including embryo transfer.

Economics

The term “Economics” is derived from the Greek words ‘OIKOS’ and ‘NOMAS’ or ‘NEMEIN’. ‘Oikos’ means house hold and Nomas or Nemein means management. So in its original sense economics means house hold management; i.e. satisfying as many wants of the house hold or family as possible by allocating the limited resources at the disposal of the family wisely among different wants.

National institute for entrepreneurship and small business

Development (NIESBUD)

The National Institute for Entrepreneurship and Small Business Development (NIESBUD) was established in 1983 by the Ministry of Industry (now Ministry of Small Scale Industries), Govt. of India, as an apex body for coordinating and overseeing the activities of various institutions/ agencies engaged in Entrepreneurship Development Particularly in the area of small industry and small business. The Institute which is registered as a society under Govt. of India Societies Act (XXI of 1860). The policy, direction and guidance to the Institute are provided by its Governing Council whose Chairman is the Minister of SSI.

Demand of livestock products is on the rise in India. India?s demand forecast for milk, mutton, egg production is more than the current supply of these products. To meet this demand entrepreneurship initiatives are need of the hour .Further, younger generation of India seems more interested in commercial dairy farming rather than subsistence based farming. Therefore, entrepreneurial training to farmers is essential. An average entrepreneur faces several barriers to start a new enterprise. Some of them are as under

The entrepreneur as a person brings in overall change through, innovationfor the maximum social good. Human values remain sacred and inspire him to serve society. He has firm belief in social betterment and he carries out this responsibility with conviction. In this process, he accelerates personal, economic as well as human- development.

The term extension is more recent in origin, and was first recorded in Britain in the 1840s in the context of ‘university extension’ or ‘extension of the university’. James Stuart, Fellow of Trinity College, Cambridge, who gave several lecturers to women’s associations and working man’s clubs in the north of England during 1867-68, is considered as father of extension. The term extension was derived from the practice of British universities of having one educational programme within the premises of the university and another away from the university buildings. The programme conducted outside the university was described as “extension education”. The expression connoted an extension of knowledge from the university to places and people far beyond. But, the term ‘Extension Education’ was formally used for the first time in 1873 by Cambridge University of England to describe system dedicated to the dissemination of knowledge to rural people where they lived and worked. Within a short time, the idea had spread to other parts of Britain, Europe and North America. Extension work is an out of school system of education in which adults and young people learn by doing. It is a partnership between the government, the land-grant institutions, and the people, which provides services and education designed to meet the needs of the people (Kelsey and Hearne, 1966). The meaning of the term ‘extension’ has changed over time, and has different meanings to different countries. The term ‘’Agricultural Extension” was adopted in 1914 when the United States Federal Smith-Lever Act of 1914 formalized a nationwide cooperative federal-state-county programme and gave operational responsibility for this to the land grant colleges and Universities. In the beginning, agricultural extension was concerned primarily with the improvement of agriculture, using conventional teaching methods. As time went on, home economics, youth programmes and rural community resource development were included. Agricultural extension spread to tropical Africa, the Caribbean, Asia and Latin America following the involvement of the United States of America (USA) in bilateral AID programmes after the Second World War.

Functions of Livestock Housing

The most important purpose of livestock production is to increase the conversion efficiency of feed energy into the livestock products like milk, eggs, meat, wool, hair, hides and skins, draught power and manure (fertilizer). Scientific housing of livestock is necessary in order to get higher productivity from them. A proper housing design/structure should alter/modify the micro-climate inside the house so that animals are least exposed to the extremes of climatic conditions. Moreover, it should also provide better control of diseases & parasites, desirable working conditions for farm staff & better living conditions for the animals, better integration of various routine farm practices, opportunity for higher labour efficiency at farm, protection from predators & thieves, opportunity to express species specific natural behavior patterns and it must not compromise the welfare of the animals. Some of these functions are discussed in subsequent sub-headings.

Dairy rearing is central to livelihoods and survival of millions of people of India. It is estimated that approximately 100 million people derive their live hood from dairy rearing as primary or secondary source of income. Dairy related activities help to maintain regular in flow of income for these households. Small farmers in India generate nearly half of their income from dairy and the value of cattle represents a significant part of their wealth, so the death of cattle poses a significant risk and affects farmers’ net worth and income.

a. Type of risks to dairy based livelihoods

Large animal’s are expensive and thus carry higher risk exposure. Dairy losses due to the disease, accident, theft, natural calamity can cause significant losses to these household. Sometimes owners are forced to sell their animals due to loss due to incurable disease/ disorder/ fodder and water scarcity and they are unable to rebuild their stock. Many times animal losses force them into poverty trap from where they are unable to recover.

Risks faced by dairy owner’s dairy dependent livelihoods can be classified into two broad categories

Livestock rearing is central to livelihoods and survival of millions of people of India. It is estimated that approximately 100 million people derive their livelihood from livestock rearing as primary or secondary source of income. Livestock related activities help to maintain regular in flow of income for these households. Small farmers in India generate nearly half of their income from livestock and the value of cattle represents a significant part of their wealth, so the death of cattle poses a significant risk and affects farmers? net worth and income.

Type of Risks to Livestock based Livelihoods

Large animals are expensive and thus carry higher risk exposure. These risks are in form of losses due to the disease, accident, theft, natural calamity which can cause significant losses to these households. Sometimes owners are forced to sell their animals due to incurable disease/ disorder/ fodder and water scarcity and later they are unable to rebuild their stock. Many times animal losses force them into poverty trap from where they are unable to recover.

A  disaster  (from  Latin  meaning,  “bad  star’)  is  the  impact  of  a  natural  or man-made event that negatively affects life, property, livelihood or industry often  resulting  in  permanent  changes  to  human  societies,  ecosystems  and environment.  The  event  itself  is  not  a  disaster;  it  is  the  impact  that  is  a disaster. Their possibility of occurrence, time, place and severity of the strike can  be  reasonably  and  in  some  cases  accurately  predicted  by  technological and scientific advances. Hence, we can to some extent reduce the impact of damage  though  we  cannot  reduce  the  extent  of  damage  itself.  Despite  the severe impacts suffered – including trauma, starvation, dehydration, infection, disease and shock-animals are often the silent victims of disasters, and there is a real need around for the provision of effective training and management programmes to ensure that their survival and welfare are adequately accounted for. This demands the study of disaster management in methodical and orderly approach.The World Health Organization (WHO) defines a ‘disaster’ as any occurrence that  causes  damage,  destruction,  ecological  disruption,  loss  of  human  life, human suffering, deterioration of health and health services on a scale sufficient to  warrant  an  extraordinary  response  from  outside  the  affected  community or area (WHO, 1999). It is an event, concentrated in time and space, which causes social, economic, cultural and political devastation and which affects both individual people and communities (Kumar, 1998). 

Nearly 50 percent of the world’s population lives in urban areas, it is not possible that food production be adequate for their needs. In some areas of food production surplus, it must be brought to the deficit places where peoples live and work and made available at prices they can afford, otherwise many will remain hungry. This is why marketing is a crucial part of any campaign to relieve hunger. Marketing is the means by which food is brought from the place where it is produced to the people who want to eat it.

Marketing can be a very simple process and it can also be very complex. This depends on what must be done to the farmer’s product to get it from the field to the consumer in good conditions, in an acceptable form and to have it ready when the consumer wants.

Marketing is relatively simple in a village community which produces most of what it needs. Here the producer can sell directly to the consumers coming to his house, or he can attract them by displaying his produce in some central open space in the village which then becomes known as ‘the market’. The total volume of the livestock products sold in this way is still very large, especially in the less commercially developed countries. Direct marketing within the villages is sometimes praised because of its low cost, and also because it does not involve any ‘middleman’ between producer and consumer. But, if farmers sell their produce only to the local consumers, and if their land could produce more than they need, there is no way by which they can take advantage of these excess production potentialities. Similarly, if the consumers are only able to eat what is produced locally, which may confine them to a diet that is monotonous, unsatisfying and very expensive too. This is true of many people’s living in isolated areas, which requires much home processing and still has little nutritional value; and of the many others for whom most meals consist of hand-pounded cereals. Hence, this undernourishment on one side and excess production on the other side leads to the development of marketing concept.

Goods and services are created through process of production. After production they have to be transferred or moved from the original producers to the final consumers. This involves the creation of market and the undertaking of number of activities such as buying, assembling, transportation warehousing, risk bearing, financing, selling etc. This constitutes the subject matter of marketing. Hence there is the need for the study of market.

General Terminologies in Livestock Production

Meat is considered as well balanced diet because it is good source of macro and micro nutrients.

Macronutrients-required in large quantity in body i.e proteins, fat and carbohydrates.

Micronutrients-required in lesser quantity by human body i.e vitamins, minerals and fibers.

Organ meat like liver is a good source of glycogen, viatm-A, B1 and nicotinic acid.

Fresh meat is unprocessed.

Raw meat is a fresh meat undergone chilling and freezing.

Refrigeration and rapid cooling can delay the onset of rigor mortis

Logical Framework Approach (LFA) Background and Description, Variation of LFA

Definition The Logical Framework Approach or LFA is a systematic and analytical process for objectives-oriented project planning and management

Background: The Logical Framework Approach (LFA) was developed for USAID in the 1960s. Since then, it has been adopted and adapted by many other international development organisations. Among them was the German agency GTZ, which derived its Goal-Oriented Project Planning (ZOPP) from it.

Introduction to LFA – Background and description
The Logical Framework Approach (LFA) is a methodology mainly used for designing, monitoring, and evaluating international development projects. Variations of this tool are known as Goal Oriented Project Planning (GOPP) or Objectives Oriented Project Planning (OOPP). The logical framework Approach is a method to develop the project’s goals and activities and identify key information (such as risks) through a participatory approach. Basically, this means that instead of having a single person who designs the project all on his own, you seek the involvement of all concerned parties – also known as the stakeholders. The most important stakeholders are the potential beneficiaries of the project, or the target group.Getting the involvement of your target group and other stakeholders not only ensures that your project is well designed. It also makes sure that everybody is aware of the project and what it is supposed to change. It allows people to get involved, and develop a feeling of responsibility for the project and its results.This is known as developing ownership for the project’s outcomes, and it is important to make sure that the positive realizations of the project are embedded locally and durable over time. People will care about the project and take care about its results.